Preparedby:

ARCH.MARLOUB.CAMPANER,uap
CPDOUrbanDesignDivisionChief
3D DesignImagesby: HOMERC.ROBAS g g y

PRESENTATION OUTLINE
Introduction Project Framework Area Development Study Potential Project Components A Call For Collaboration

INTRODUCTION
Glimpse of the Past: GlimpseofthePast: InspirationofthePresentin BuildingfortheFuture g Binondo PUDProjectBackground Scope&Limitation

GLIMPSEOFTHEPAST:InspirationofthePresent g InBuildingfortheFuture

ESCOLTAURBANMORPHOLOGY

BINONDOPUDPROJECTBACKGROUND
AsperMCLUPZO,Chinatownis As per MCLUPZO Chinatown is classifiedasoneofthePlanned UnitDevelopmentOverlayZones (OPUD) AsOPUD,Chinatownneedsa masterplan forurbanrenewal ManilaChinatownurbanrenewal M il Chi t b l masterplan canbeinitiated throughstreetrevitalizationstudy ofkeygeographicalareas of key geographical areas Binondo,asthemajor geographicaldistrictofManila Chi t h ll b i iti d Chinatown,shallbeprioritized Escolta anditsvicinity,beingrich inarchitecturalheritageresources andhavingdynamicarea dh i d i stakeholders,shallbethefocusof thispresentation

d il b j cpdo.manila.by:jepoy

SCOPEANDLIMITATION
Severalurbanrenewaldevelopmentproposals inManilaChinatownhasalready beenpreparedbythe CPDObutacommunitybasedstreetrevitalizationfor p p y y Chinatownhasyettobeexplored.Sincethisprojectproposalisspearheadedby theUrbanDesignDivision,thepresentationsscopeandlimitationsare: PhysicalComponentStudy UrbanDesignExplorations PotentialProject ComponentExplorations Focuson3KeyUrban y RevitalizationCorridors SocialandEconomic ComponentStudy Component Study Recommendations
cpdo.manila.by:jepoy by:mib

CPUD1AREADEVELOPMENT YellowNORTH RedCORE OrangeSOUTH

ORANGESOUTH(StudyArea) URBANREVITALIZATION CORRIDORS 1.Escolta MainCorridor 2.MuelleDelBanco Nacional SecondaryCorridor 3.Yuchengco SupportCorridor 3 Yuchengco S pport Corridor

PROJECTFRAMEWORK

Theoretical Framework TheoreticalFramework LegalFramework Conceptual Framework ConceptualFramework

THEORETICALFRAMEWORK

STREETSANDURBANSPACES
Streetscreatespacesaroundwhichpeople,live,work,play orprayThelifeofacitydependsonthehealthofitsstreets. Dr.FernandoN.Zialcita Thedevelopmentofurbanspaces,whichbeganwiththe GreekMarketplacecalledagora,grewoutofapedestrian k k l ll d f d orientedculturelongbeforetheinventionofautomobile. HarveyM.Rubenstein

Urbanspacescreateanimageforthecityinwhichtheyare located;theybecomeameetingplace,andacenterforvarious located; they become a meeting place and a center for various activitiesthatimprovethephysicalandsocialenvironment. HarveyM.Rubenstein

LEGALFRAMEWORK

MTMDP,MCLUPZOANDITSOVERLAYZONES
FormulationofDevelopmentPlanstoensurethesustainability ofCitysurbanrevitalization CityDevelopmentPlan(CDP):ManilaMediumTerm DevelopmentPlan(MTMDP)20102013 ManilaComprehensiveLandUsePlanandZoningOrdinance (MCLUPZO)20052020 >CHINATOWNPLANNEDUNITDEVELOPMENT OverlayZone(OPUD) >MANILACHINATOWNHISTOCULTURALHERITAGE OverlayZone(OHCH)

HERITAGEPRESERVATION
HistoCulturalHeritageOverlayZone OHCH
OneoftheMCLUPZOsthreeOverlayZones thatshallbeusedprimarilyforareas that shall be used primarily for areas containingregisteredhistorical/cultural heritageresourcesthatdeservespecial considerationforprotectionand id ti f t ti d conservationduetotheirspecialcharacter, architecturalvalueoraestheticinterest whereintheycontributetotheCitys collectiveunderstandingofitshistorical developmentandculturalheritage. p g

COMMUNITYCORRIDORREVITALIZATION

PlannedUnitDevelopmentOverlayZone OPUD OneoftheMCLUPZOsthreeOverlay o es t at a e de t ed spec c s tes Zonesthatareidentifiedspecificsitesin theCitywhereintheprojectsiteis comprehensivelyplannedasentityvia unitarysiteplanwhichpermitsflexibility unitary site plan which permits flexibility inplanning/design,buildingsiting, complementaryinbuildingtypesandland uses usable open spaces and the uses,usableopenspacesandthe preservationofsignificantlandfeatures.

CONCEPTUALFRAMEWORK KKKPOLICYANCHORAGE

Kalunsuran

Katauhan

Kapatiran

(City) Resource provides Efficiency

(Citizenry) Capability enhances Equity

(Collaboration) Joint-Venture assures Effectiveness

URBANREVITALIZATIONFRAMEWORK

KALUNSURAN(City)
Efficiency

KATAUHAN (Citizenry)
Equity E i

KAPATIRAN (Collaboration)
Effectiveness Eff i

KULTURA(CultureoftheCommunity) UrbanIdentity&HeritageResource Essence Essence

AREADEVELOPMENTSTUDY

Escolta Street Muelle DelBanco Nacional Street Yuchengco Street (Nueva Street) Street(NuevaStreet)

ESCOLTASTREETSTUDY

www.flickr.com

MAINDEVELOPMENTCORRIDOR

MUELLEDELBANCONACIONAL STREET STUDY STREETSTUDY

SECONDARYDEVELOPMENTCORRIDOR

YUCHENGCO(NUEVA) ( ) STREETSTUDY S S U

cpdo.manila.by:jepoy

SUPPORTDEVELOPMENTCORRIDOR

POTENTIALPROJECTCOMPONENTS
PHYSICALDEVELOPMENTPROGRAMS PHYSICAL DEVELOPMENT PROGRAMS 1.BPOKPOITCORRIDOR 2.PEDESTRIANMALL 3.ARCHITECTURALHERITAGELIVINGGALLERY 4.RIVERWALKCAFS&BARS 5.STREETSCAPEDEVELOPMENT MULTISECTORALDEVELOPMENTPROGRAMS

PPC1:BPOKPOITCORRIDOR
ESCOLTAshallbedevelopedasacorridorforBPOsKPOs(callcenters)and InformationTechnology(ITshops&services)providers Information Technology (IT shops & services) providers AdaptiveReuseshallbetheapproachinretrofittingnewusestooldbuildings ArtDecoarchitecturalstyleshallbeadoptedontheexteriordesign ofnewandfutureBPOKPOITbuildings Astudyonsupportutilities(power,telecommunication,etc.)shallbemade Businesspromotionstudiesanditsactualpracticeshallbeconducted

Astudyonemployeesresidentialcomponentintheimmediatevicinity (SanNicolas,Avenida,etc)shallbedone

PPC2:PEDESTRIANMALL
Halfofthestreetswidthshallbeoccupiedbystalls,chairs&tables, streetscapefixturesandplantings Anotherhalfofthestreetswidthshallbeintendedforpedestriantraffic, heritagetrailandemergency/delivery/servicevehicles Promotesthesalesofstoresandshopsinsideexistingbuildings Requiresrelativelyminimumcostofsupportinfrastructure Requiresminimummovementofexistingutilities Allowsgreatervistaappreciationofstreetscapesandexistingbuildings ll f d b ld ConveystheprinciplesofDisasterRiskReductionandManagement(DRRM)

Apedestrianmall,describedasadowntowncityshoppingareablocked fromvehicletraffic,butopentofoottraffic,shallbelocatedinESCOLTA

PPC3:ARCHITECTURALHERITAGE LIVINGGALLERY LIVING GALLERY

Alivinggalleryofarchitecturalheritageresources shallbelocatedinESCOLTA Heritagebuildingsshallbethesubjectmasterpiecesandtheircaptionsshall includerespectivebuildingarchitecturaldetails/urbanmorphologiesand interestingstoriesbehindeachbuilding interesting stories behind each building

Heritagetrailofarchitecturalresources (existinganddemolishedbuildings)shallbeincorporated ( g g) p onroad/sidewalkpavements,buildingfacades,and/ordisplaypanels Publicmuseumspresentingheritagebuildingmemorabilia shallbeestablishedinsideeachstructure Expectedoutcomesare:Increasedpublicinterestandappreciationoftheworks ofArchitectsandPlanners;IncreasedArchitecturalandHeritageValue;Increased TourismResource;andIncreasedLocalEconomy

ARCHITECTURALHERITAGERESOURCES

FIRSTUNITEDBUILDING
(formerlyPerezSamanillo Building) Builtin1928byAndresLuna deSanPedro ThepinkArtDecobuilding Th i k A t D b ildi wasoncedescribedas Manilasforemostbusiness address. address Itpridesitselfinenticing wouldbetenantsof ma imi ed space ab ndant maximizedspace,abundant lightingandventilationanda largeamountofarchitectural anddecorativeelements and decorative elements
http://traveleronfoot.wordpress.com/ 2010/03/18/escolta3/

ARCHITECTURALHERITAGERESOURCES

REGINABUILDING
Builtin1934alsoattributedtoJuanLunasson AndresLunadeSanPedro FacingtheArtDecoPerezSamanillo Building, ingracefulwhiteBeaux Artsarchitectureisthe in graceful white BeauxArts architecture is the ReginaBuilding. Itwasoriginallydesignedasathreestorey commercialbuilding.WhenthedeLeon family commercial building When the de Leon family boughtthebuildingfromtheRoxases,afourth floorwasaddedbyarchitectFernandoOcampo founder of the UST College of Architecture. founderoftheUSTCollegeofArchitecture.

http://traveleronfoot.wordpress.com/ 2010/03/18/escolta3/

ARCHITECTURALHERITAGERESOURCES

NATIVIDADBUILDING

Natividad Building whichevokesa FrenchcafinaParisian neighborhood

http://traveleronfoot.wordpress.com/ 2010/03/18/escolta3/

ARCHITECTURALHERITAGERESOURCES

CALVOBUILDING
Calvo Building withitsstunning beauxartsarchitecture The1933Calvo Building ishometo Th 1933 C l B ildi i h t alittleknownmuseuminEscolta. Themuseumwasrecentlyput togethertoshowcaseabygoneera h h b througholdphotographs,turnof thecenturynewsprints,detailled scale models of Escoltas scalemodelsofEscoltas architecturallandmarksandan impressiveVintageBottleCollection
http://traveleronfoot.wordpress.com/ 2010/03/18/escolta3/

ARCHITECTURALHERITAGERESOURCES

CAPITOLTHEATER

Thereweretwotheater cinemasalongEscolta Lyric andCapitol.Bothhighclassmoviehousesbroughtthe glitz and glitter of Hollywood to Manila Lyric Theater glitzandglitterofHollywoodtoManila.LyricTheater wasanArtDecomasterpiecebyPabloAntonio while CapitolTheater wasdesignedbyJuanNakpil.Sadly,the g formerhasbeendemolishedwhilethelatterhaslong seizedoperation,abandonedfordecadesandisindire state. CapitolTheater stoodmajesticallyamidstitsdecaying anddilapidatedshell.Builtinthe1935,thisArtDeco jeweloncehadmountedonitsbalconyawallmuralby FilipinomodernistVitorio Edades. Onthefaceofitswesterntowerwerebasreliefs attributedtotheItalianatelierFrancescoRicardo Monti.TheserelievesshowFilipina(oneholdingamask andanotherholdingalyre)intraje demestiza frameby and another holding a lyre) in traje de mestiza frame by evocativeArtDecolinesandcurves.

http://traveleronfoot.wordpress.com/ 2010/03/18/escolta3/

PPC4a:RIVERWALKCAFS&BARS
DesignSchemeA>OnDeckDevelopment Design Scheme A> On Deck Development
LocatedinMUELLEDELBANCONACIONAL,adeckelevatedbysinglerowsof columns/postsintendedforcommercialstalls(Cafs&Bars,etc)andpromenade l / t i t d df i l t ll (C f & B t ) d d shallbeconstructedalongthesidewalkneartheriver Areasbelowthedeckshallbedesignedascarpark,promenadeand Areas below the deck shall be designed as carpark promenade and spacesforPasigRivercleaning/dredging Thestreetshallremainascarriagewayfornormalvehiculartrafficand The street shall remain as carriageway for normal vehicular traffic and service/deliveryaccess

Since ground floors of existing buildings are used as service/delivery access, Sincegroundfloorsofexistingbuildingsareusedasservice/deliveryaccess, waterfrontdevelopmentshallbeencouragedatthesecondlevel andconnectedtothedeck(Riverwalk Cafs&Bars) Requirescostlysupportinfrastructureandmovementofexistingutilities

URBANDESIGNEXPLORATION

PPC4a:RIVERWALKCAFS&BARS
DesignSchemeA>OnDeckDevelopment

PPC4b:RIVERWALKCAFS&BARS
DesignSchemeB>OnStiltsDevelopment Design Scheme B> On Stilts Development
LocatedinMUELLEDELBANCONACIONAL,asinglestoreystructure intendedforcommercialstalls(Cafs&Bars,etc)shallbeelevatedbycolumns i t d df i l t ll (C f & B t ) h ll b l t d b l

Acorridor/stripinsideandbelowthestructure(neartheriver) shallbedesignedasapromenadewhile shall be designed as a promenade while spacesforPasigRivercleaning/dredgingshallbestrategicallyallocated

Belowthecommercialstallsisthestreetthatshallbeallocated Below the commercial stalls is the street that shall be allocated fornormalvehiculartrafficandservice/deliveryaccess

Since ground floors of existing buildings are used as service/delivery access, Sincegroundfloorsofexistingbuildingsareusedasservice/deliveryaccess, waterfrontdevelopmentshallbeencouragedatthesecondlevel andconnectedtotheRiverwalk Cafs&Bars Requirescostlysupportinfrastructureandmovementofexistingutilities

PPC5:STREETSCAPEDEVELOPMENT
Streetscapedevelopmentshallbeimplementedonthestreetsof ESCOLTA, Streetscape development shall be implemented on the streets of ESCOLTA MUELLEDELBANCONACIONALandYUCHENGCO Street furniture fixtures signages billboards and pavements shall be designed to Streetfurniture,fixtures,signages,billboardsandpavementsshallbedesignedto haveArtDecoandAmericanColonialArchitectureinfluences

ManilaChinatownurbanrevitalizationiconshallbestrategically Manila Chinatown urban revitalization icon shall be strategically incorporatedinstreetscapedesigns

Theuseofsolarlampposts(pedestalandwallmounted)and pp (p ) otherenergyefficientfixturesshallbeexplored Urbanlandscapingshallbeencouraged Buryingofexistingcablesandprovisionforundergroundconduitand multiproviderconduitbankshallbeexplored Parkingfacilitieswithappropriatelydesignedsignages shallbeencouragedatthe streetsofMUELLEDELBANCONACIONALand YUCHENGCO

URBANDESIGNEXPLORATION

UrbanRevitalizationIcon

URBANDESIGNEXPLORATION

Architectural StylesandDetails Styles and Details

URBANDESIGNEXPLORATION

PPC5:STREETSCAPEDEVELOPMENT

URBANDESIGNEXPLORATION
PPC5:STREETSCAPE DEVELOPMENT

MULTISECTORALDEVELOPMENTPROGRAMS
O S C O ENVIRONMENTSECTOR >PasigRiverandEsteroCleanUpDrive >CraftingofEcologicalWasteandPollutionManagementPlan >PromotionofGreenBuildingDesign&Practices g g TRANSPORTATIONSECTOR >RationalizationofPublicTransportation >CraftingofTraffic&ParkingManagementPlan SOCIOCULTURALSECTOR >RelocationofInformalSettlersandStreetDwellers >PromotionofHistoCulturalHeritageConsciousness >ProvisionofTightSecurityMeasures ECONOMICSECTOR >RationalizationoftheInformalSector(Vendors,etc) >CraftingofHeritageTourismDevelopmentPlan > Crafting of Heritage Tourism Development Plan >FormulationofBusiness&InvestmentDevelopmentPlan INSTITUTIONALSECTOR INSTITUTIONAL SECTOR >CraftingofInstitutionalDevelopmentPlan >FormulationofPublicInformationManagementPlan

ACALLFORCOLLABORATION
Issues & Concerns Issues&Concerns TheNextActions

ISSUES&CONCERNS

Utilizingpublicdomainsuchasstreetsandsidewalksneedslegislativemeasures Undergroundutilitiesmustbeidentifiedindetaileddesigns Improvementofutilitiesisamustpriortoanyconstruction I t f tiliti i t i t t ti TheprinciplesofSolidWasteManagement(SWM)andAirQualityManagement (AQM),andotherenvironmentalconcernsmustbeincorporatedintheproject (AQM) and other environmental concerns must be incorporated in the project development TrafficImpactStudyisneededandTrafficManagementPlanmustbeformulated Traffic Impact Study is needed and Traffic Management Plan must be formulated Socialacceptabilitystudymustbeconducted Costbenefitanalysisandothereconomicstudiesareneeded

THENEXTACTIONS

FormulateVisionMissionGoals(VMG)forChinatownPUDingeneraland Binondo PUD i Bi d PUDinparticular i l EstablishastakeholdersorganizationforBinondoEscolta Revitalization CreateTaskForcesorActionCommitteesthatwillfocusonthestudyand implementationofthepreviouslydiscussedpotentialprojectcomponents IdentifyPublicPrivatePartnership(PPP)Projectsandprioritizedoableactivities CrafttheBinondo PUDMasterplan andadvocateforitsapproval Craft the Binondo PUD Masterplan and advocate for its approval FormulateregulationsandarchitecturaldesignguidelinesforHistoCultural HeritageOverlayZonesandadvocateforthepassageofacityordinancedeclaring thesubjectareaasBinondoEscolta HeritageZone

i b Letuscontinuetobe partnersforarevitalized partners for a revitalized Binondo Manila! Have a nice day! Haveaniceday!