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Report on
CARE BANGLADESH
SUBMITTED TO:

Ali Mohammad Kawser


Lecturer Department of Marketing University of Dhaka

SUBMITTED BY: Fusion Section: A Batch: 13th MBA 2nd Semester Department of Marketing University of Dhaka

DATE OF SUBMISSION: 12h Sept, 2012 Department of Marketing University of Dhaka

GROUP PROFILE

Group Name: Fusion

Name
Omar Faruk Ansari Rutab Karim Md. Aminul Islam Md. Ariful Islam Jeta Majumder
Kanij Fatema

ID. No
005 009 027 037 081
101

Kanij Fatema

Table of Contents

Chapter Chapter: 01

Name Overview of the organization

Page 04

Chapter: 01

Strategic Planning Framework

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Chapter: 01 Chapter: 01

Partnership Approach Projects of the organization Research works of the organizations

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Chapter: 01

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CARE BANGLADESH

Chapter: 01 Overview of the organization


History:
Founded in 1945 CARE is working across 70 countries fighting global poverty. By addressing the underlying causes of poverty CARE promotes sustainable development models to empower and benefit the poorest and marginalized. CARE has been working in Bangladesh for 60 years.
Disaster never rests. It strikes somewhere every single day. Which means every single night someone needs food, shelter, place to rest.

Here lies the significance of CARE Bangladesh.The summary of this organizations history in Bangladesh is shown below:

Period Independence: Food and Emergency


1949 1955 1962 1962 1967 1970 Delivered Aid packages to the East Pakistan. Distributed powdered Milk to Schools. Care opened its first office in Dhaka. School Midday Meal Program Fed 600,000 children daily. Distributed relief to flood victims and materials to build 3,000 houses. Distributed relief to Cyclone victims in the coastal areas.

Post-Independence: Beginning to Development


1971 1974 1974 1976 1977 Delta Housing Project trained Village Co-operatives workers to build 7,500 housing units. CARE signed Basic Operational Agreement with the Government of Bangladesh. Bangladesh's largest Integrated Food For Work Project started reconstruction/maintenance of rural earthen roads. Deep Tube well Irrigation and Credit Program started increasing agricultural productivity of the farmers owing lands near the Deep Tube wells. Kashimpur Agricultural Development project assisted disadvantaged peasant farmers to become self- sufficient by increased cash cropping of vegetables and food cropping of staples. Strengthened health care resources by tutoring rural health and family planning extension workers.

1979

1980s : Many Current Programs Began


1980 Women's Development Project linked health instructions with Income Generating Activities.

1983 1985 1985 1986 1986

Rural Maintenance Program employed 61,500 destitute women to repair rural roads. Landless Owned Tube well Users' Support project trained land-less to operate Deep Tube wells. Women's Health Education project provided lessons to assist destitute women in RMP in improving their and their family's health. Training Immunizes in the Community Approach project strives to achieve universal child immunization. Local Initiatives for Farmer's Training project promoted bio-intensive homestead farming among marginal and land-less farmers.

1990s: Expansion & Diversification in Major Programs


1991 1991 Delivered relief to more than a million cyclone victims in the coastal districts. Water, Sanitation and Hygiene project provided Deep/Shallow Tube wells, Ring well and Sanitary Latrine in the coastal areas. 1991 Child Health Initiatives for Lasting Development Project promoted child survival New Options for Pest Management project helped farmers managing rice pests without using toxic chemicals. Chittagong Homestead Agro-forestry project initiated activities in Cyclone damaged areas. Integrated Rice and Fish project promoted Rice/Fish Cultivation, Dike Cropping and Integrated Pest Management in rice. Integrated Food for Development Project promoted socio-economic development in rural Bangladesh through improved access to market and services by reconstruction of rural roads. INCOME Project ensures the economic security of the participating 30 small NGOs. CAGE-Aquaculture for Greater Economic Security project Promoted cultivation of fish in cage. Stopping HIV/AIDS through Knowledge and Training Initiatives project address the growing threats of HIV/AIDS in Bangladesh.

1991 1992 1993 1994

1994 1995 1995

1996 1998 1999 2000 2000 2001 2001 2001 2001

Greater Options for Local Development through Aquaculture Project promotes diversification of freshwater prawn farming systems. Water and Sanitation Partnership project changes hygiene behavior and mitigates arsenic. The Homestead Gardening projects promote the concept of homestead gardening with bio-intensive and low external input technologies. Integrated Food Security Program promotes and protects food and livelihood security of vulnerable groups in underdeveloped high-risk rural and urban areas. Polio Eradication Initiatives worked to eradicate polio from the 45 Thanas in Bangladesh. LIFE-NOPEST project works to improve the food security of food insecure households who depend primarily on agricultural production for their live hoods. CHT Children's Opportunities for Learning Enhanced Project will develop and promote a sustainable system of education in CHT communities. HIV program works to reduce the risk of transmission of STDs/HIV among high risk groups. CEPZ project started works with Chittagong Export Processing Zone workers to improve their living conditions.

2002: Shifting Towards Rights Based Approach


2002 RVCC project works to build local capacities to disseminate climate change information and forecasts and to extend proven grassroots techniques to include specific measures aimed at addressing impacts that will occur as a result of climate and environmental change. PHL project works to improve the quality of life through empowering community, building community's capacity to raise their voice, facilitating governance at the GOB and promoting stakeholder participation at upazila level health services facility. Manuser Jonno project is working for ensuring civil, political, economic and social rights and improving the security and well-being of poor women, men and children. Environmental, Sanitation, Hygiene and Water Supply in Urban Slums and Fringes (ESHWSUSF) Project works to reduce mortality, morbidity and

2002

2002

2002

malnutrition due to diarrhea and other water borne and water related diseases, among 1 million slum dwellers. 2003 2004 Community Empowerment Project works for facilitating CHT people to build their capacity. Strengthening Household Ability to Respond to Development Opportunities (SHOUHARDO) works to sustainable reduce chronic and transitory food insecurity of 40,000 vulnerable households in 18 districts of Bangladesh by 2009. Food Security for Sustainable Household Livelihoods project will contribute to improvements in the livelihoods, especially the food security of targeted rural farm households, by increasing the ability, improving access and utilization of food by targeted household. Local Governance Program works at multiple levels to empower and strengthen the capacity of local government authorities and communities to enhance responsiveness of local institutions to the poor, especially women. Flood Risk Reduction Activities in Sunamganj District (FRRAS) project works to reduce flood risks and, thereby, achieve secured livelihood opportunities of the vulnerable and poor communities in four selected upazilas (sub-district). Adolescent's Women's Reproductive and Sexual Health Initiative (ARSHI) supported by the European Commission (EC), aims to decrease maternal mortality and morbidity of adolescent girls and women in Sunamganj district (Northwest of Bangladesh) in Sylhet division. Bangladesh Urban Development Initiative works on developing appropriate capacity for CARE Bangladesh to support co-ordinate programs to ensure both immediate needs and underlying causes of the urban poor are addressed in a sustainable way. Save Motherhood Promotion Project aims to make significant improvements in the maternal and neonatal health in the project areas. Partnership Brokering Project, supported by KATALYST Bangladesh, works to initiate partnership between private sectors and it's stakeholders, as a mean of encouraging businesses to be more socially responsible in Bangladesh. Establishing Community Support System (ECSS) project targets to reduce maternal mortality and morbidity through identifying and removing barriers, which lie between women and the EmOC (Emergency Obstetric Care) facilities. CARE Bangladesh along with the Bureau of Health Education and UNICEF has

2005

2005

2005

2006

2006

2006 2006

2006

undertaken activities to establish a 30-community support group in six upazlias of six districts. 2006 Promoting Rights of the Disadvantaged by Preventing Violence Against Women (PROTIRODH) aims to reduce violence against women and reinforce the fulfillment of women's rights in four unions (lowest administrative structure) in rural Dinajpur, and among sex workers in Dhaka, Khulna, and Tangail cities in Bangladesh. Competitive Literacy Initiative (CoLI)-Education aims to provide functional literacy to the garment workers of a selected GAP factory in Bangladesh in pilot phase in order to raise their productivity and self-esteem and capacity to read and write .The pilot will benefit approximately 1,200 employees, primarily women, of the selected factory.

2007

Chapter: 02 Strategic Planning Framework


Vision:
CARE Bangladesh seeks a world of hope, tolerance and social justice, where poverty has been overcome, and people live in dignity and security. CARE International will be a global force and a partner of choice in a worldwide movement dedicated to ending poverty. CARE Bangladesh will be known everywhere for its unshakable commitment to the dignity of people.

Mission:
CARE Bangladesh amplifies the voices of the poor and marginalized in ways that influence public opinion, development practice, and policy at all levels. This happens as knowledge drawn from our grass roots and global experience is channeled through purposeful relationships with civil society, government, and the private sector.

Long Term Impact Statements (10-15 years):


Impact Vision:

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The Most Socially, Economically and Politically Marginalized Women are empowered. The Most Marginalized Groups in urban areas have secure and more viable livelihoods and are increasingly treated as equal citizens by the state and society. The most vulnerable people and communities prone to disasters and environmental change build resilient livelihoods. People in the "lowest" category of the wellbeing ranking (as assessed by poor rural communities), especially those people trapped in a set of unequal power relations, sustainably overcome the barriers that prevent the fulfillment of their rights. Path of change: Path of change focused on women exercising greater choice in decisions affecting their lives; reduced violence against women: and the emergence of strong social movements built on women's solidarity and participation of men. Path of change focused on Pro-poor (and marginalized), and regionally balanced planning for urbanization; and representation and rightful participation of marginalized groups in society. Path of change focused on greater responsiveness of duty bearers to those most vulnerable; improved adaptation of communities to overcome disaster and environmental change; affected people's participation in global movements to address environmental change: environmental friendly policies and practice. Path of change focused on reduced exploitation by and / or dependency on others; the creation of spaces for the very poorest to participate in local governance and development processes; access to resources and services.

Strategic Directions:

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Strategic Directions (2007-2011) Economic Empowerment Organizational Relevance Improved access to dignified More influential in addressing employment for the poorest the underlying causes of and most and most poverty, more legitimate in the marginalized, especially eyes of local civil society, women; markets for their more accountable to products; information and communities and more flexible services for their economic and competitive in a maturing activities; and technical N.G.O. market. support for their entrepreneurial initiatives.

Learning Culture A culture that promotes learning, knowledge sharing, and excellence in programming, enabling staff and partners to understand, demonstrate and measure impact on the underlying causes of poverty and social exclusion.

Programming Principles:
1. 2. 3. 4. 5. 6. Promote Empowerment Work with Partners Ensure Accountability & Promote Responsibility Address Discrimination Promote N on-violent Resolution of conflict Seek Sustainable Results

Core Values:
i.Respect: CARE Bangladesh affirms the dignity, potential and contribution of participants, partners, donors & staff.

ii.Integrity: CARE Bangladesh acts consistently with CARE's mission, being honest and transparent in what we do and say, and accept responsibility for our collective and individual actions. iii.Commitment to Service:

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CARE Bangladesh works together effectively to serve the larger community. iv.Excellence: CARE Bangladesh constantly challenges itself to the highest levels of learning and performance to achieve greater impact. v.Diversity: CARE Bangladesh values, respects, and fully benefits from each individual's unique qualities and abilities, in order to fulfill and strengthen our vision and mission.

Programming approaches:
i.Rights Based Approaches: CARE's work focuses deliberately and explicitly on people's efforts to achieve the minimum conditions for living with dignity. It works for building internal capacity to empower people to claim and exercise their rights and fulfill their responsibilities. It recognize the poor, the displaced and victims of violence as having inherent rights essential to livelihood security - rights that are validated by international law. ii.Advocacy: CARE-Bangladesh is working to develop competency and build the capacity of others in the deliberate process of influencing those who make policy decisions. Its advocacy efforts will focus on policy makers and policy implementers at levels above that of the household, with the aims of addressing the root causes of poverty and discrimination and of improving the livelihoods of significant numbers of people. iii.Partnership: CARE believes that true partnerships are based on a shared vision regarding the objectives and purpose of the work undertaken together, along with shared contributions of resources, shared risks and shared control of program and financial information. iv.Capacity Building: Capacity building - the process whereby a person's, an organization's or a society's ability to achieve its purposes is enhanced - will go hand-in-hand with partnership in much of CARE's work. Although CARE often plays the role of capacity-builder, it can also be the beneficiary of capacity building provided by partners and other organizations. v.Direct/Indirect Service Delivery: CARE Bangladesh will continue to implement direct delivery of services on a limited scale. This will enable us to stay rooted in field experience and avoid getting out of touch with the practical difficulties of bringing new project designs to fruition. vi.Gender Equity: CARE Bangladesh will work through advocacy, partnership and direct project

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implementation to increase awareness of gender inequities, and to change the conditions that create and maintain them in the communities we serve. Gender analysis will be integrated with all phases of the project cycle, ensuring women's participation in identifying and prioritizing problems, in project design and in project implementation. vii.Household Livelihood Security: Application of a "livelihoods" approach enables the programs within each region to identify the inter-relationships between one another, and break down the artificial, sectoral boundaries between the different interventions. In this data-driven approach, monitoring and evaluation systems pay particular attention to programme results at the household level, as well as to unintended impact and the dimension of changes happening over time.

Chapter: 03 Partnership Approach


CARE Bangladesh's Partnership Approach:
Working with partners is one of the programming principles of CARE that intends to adopt effective programming approaches to maximize greater impact of our programs. Its approach to programming is to go into deeper of local issues, capacity development of communities and local institutions. To maximize its program impact, it forge longer-term partnerships with other relevant actors those who offer complementary approaches and are able to effectively contribute in its programming to address the underlying causes of poverty and marginalization. CARE Bangladesh partners with local NGOs, public and private sectors and technical service providing institutions to help spread the benefits of its development interventions

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more widely. Its partnership focuses on developing mutual organization-to-organization beneficial relationships towards achieving common goal and common vision. A commitment towards this process is to develop an operating model that enable us to better serve the interests of our impact groups and the shareholders over the longer term period. Taking into consideration of CAREs core values (respect, integrity, commitment to services, excellence and diversity) and to ensure accountability to the people it serves, it takes joint decisions, divides tasks and responsibility with partners based on each others comparative advantages and share potential risks equally. CARE Bangladesh engages in learning and reflection with partners to capitalize each others strengths and opportunities as well as engage in mutual capacity development. Partnership with private sector is one our strategic choices that broadly focuses on creating win-win situation through which the private sector can make potential contribution to poverty reduction. CARE Bangladeshs engagement with private sector is to improve the life and livelihoods of the poor and marginalized by creating income and employment, access to products and services and access to market. On the other hand, the private sector also finds business opportunities for investment and innovations. CARE has forged partnerships with numbers of private sector such as BATA, Unilever, Square, GAP Inc, ACI, Walmart, etc.

List of Current Partner NGOs of CARE Bangladesh:

Name of Partners Assistance for Slum Dwellers (ASD) Bangladesh Development Service Center (BDSC) Jhanjira Samaj Kallyan Sangstha (JSKS) SKS Foundation Solidarity Mahideb Jubo Somaj Kallayan Somity (MJSKS) Resource Integration Centre (RIC) Eco Social Development Organization (ESDO) National Development Programme (NDP) Gram Bikash Sangstha (GBS) Peoples Oriented Program Implementation (POPI)

Engaged with CAREs Project Remarks SHOUHARDO II, FSUP SHOUHARDO II SHOUHARDO II SHOUHARDO II, EC-NSA, SETU II & PRODUCE SHOUHARDO II SHOUHARDO II SHOUHARDO II SHOUHARDO II, SETU II & PRODUCE SHOUHARDO II SHOUHARDO II SHOUHARDO II, FSUP-H, Akhoni Shomay, MYCNSI

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Sabalamby Unnayan Samity SUS Dhaka Ahsania Mission

SHOUHARDO II, FSUP SHOUHARDO II, Working Children, MYCNSI & LiLAC

Social Association For Rural Advancement SHOUHARDO II (SARA) SHOUHARDO II, MNH & Unnayan Sangha (US) MYCNSI Society for Health Extension and SHOUHARDO II Development(SHED) SAVE The Children International SHOUHARDO II Regional Integrated Multi-Hazzard Early SHOUHARDO II Technical Warning System(RIMES) IUCN, International Union for Conservation SHOUHARDO II Technical of Nature and Natural Resources Gram Bikash kendra (GBK) SETU II Raahmatpur Manabik Nabayan Sangha SETU II (RBNS) South Asia Partnership - SAP Bangladesh SETU II, EC-NSA Mukto Akash Bangladesh (MAB) GFATM HIV (RCC Phase-1) Marie Stopes Clinic Society (MSCS) GFATM - HIV (RCC Phase-1) Unnayan Sahayak Sangstha (USS) GFATM HIV ( RCC Phase-1) Proyas Manobik Unnayan Society GFATM HIV, RCC Phase-1 (PROYAS) Ashokta Punarbashan Sangstha (APOSH) GFATM HIV, RCC Phase-1 Right Jessore EMPHASIS Ad-din Welfare Center EMPHASIS BRAC SDVC Narail Ashar Alo Foundation MNH & MYCNSI SAMADAN Water logging, FRESH Shushilan FRESH SHEVA Nari Shishu Kallayan Kendra WHEEL, SEEMA, 360 Degree (SHEVA) Women Initiatives Durjoy Nari Shangha (DNS) SEEMA MAMATA Woman 360 Degree Initiative

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Chapter: 04 Projects of the organization


CARE's Current Projects and Donors List:
Donor name CARE USA European Union Name of the Project Akhoni Shomay (Window of Opportunity) Building Pro-Poor, Inclusive and Gender Sensitive Local Governance Project (Local Governance Project) Cost of Violence Against Women (COVAW) Community Health Worker Initiative (CHWI) Expanding Provision of Essential Harm Reduction Services for Injecting Drug Users (IDUs) Enhancing Mobile Populations' Access to HIV & AIDS Services, Information and Support (EMPHASIS) Empowerment of Local Actors and Non-State Actors in Responding to Economic Development Opportunities and Climate Change and Disaster

USAID GSK Bangladesh The Global Fund Big Lottery Fund, UK

European Union

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Vulnerabilities project (PRODUCE) European Union and CARE Norway DANONE Japan UNODC - ROSA GUCCI Group CARE USA and USAID Food Security for Ultra-Poor in the Haor Region (FSUP-H Project) Health, Nutrition & Food Security for Marginalized Children and their Families HIV and AIDS Prevention Intervention in Dhaka & Rajshahi Central Jail Improving Women's Health and Education through Effective Learning Innovation through Sports: Promoting Leaders and Empowering Youth based on ARSHI achievements known as ARSHI-ITSPLEY Patsy Collins Trust Fund Initiative (PCTFI) Personal Advancement and Career Enhancement (P.A.C.E) Providing Working Children with Functional Education and Marketable Skills (WCP) Safe Motherhood Promotional Project (SMPP II) Strengthening the Dairy Value chain in Bangladesh (SDVC) Strengthening Household Ability to Respond to Development Opportunities (SHOUHARDO II) Social Economic Transformation of the Ultra Poor (SETU) Solidarity and Empowerment through Education, Motivation and Awareness (SEEMA) Women's Health & Education through Effective Learning Project (WHEEL) Women Empowerment on the Road to Export Market Water & Sanitation for the Urban Poor Project (WSUP) Maternal and Young Child Nutrition Security Initiative (MYCNSI) Joint GoB-UN Maternal and Newborn Health Initiative (Joint GoB-UN MNHI)

PCTFI Gap Inc. Societe Generale JICA Bill and Melinda Gates Foundation USAID and GoB SHIREE/DFID EC Wal Mart Foundation KiK Textilien & Non - Food GmbH WSUP Consortium, UK UNICEF UNICEF>

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USAID/DCHA/OFDA Axa and Mac Arthur Foundation

Strengthening Emergency Response Readiness of Emergency Working Group in Bangladesh. Where the Rain Fall Research

CARE Bangladeshs Projects Description:


i.Akhoni Shomay (Window of Opportunity) (July 2009 - August 2012): Akhoni Shomay is a CARE global initiative funded by CARE USA which focuses on improving the nutritional status of children under 2 age group from extremely poor household/ communities under Kishoreganj district. ii.Building Pro-Poor, Inclusive and Gender Sensitive Local Governance Project (EC-NSA) (Jan 2009- Dec 2012): EC-NSA is a European union funded projects aims to improve the capacity of 35 selected Unions Parishads to provide leadership for pro-poor development and facilitate better access to services and resources for the poorest and most marginalized citizens. The project is working in Gaibandha and Lalmonirhat districts to also empower the poorest citizens (including indigenous people and women) to participate in and benefit from development processes in their communities. iii.Cost of Violence Against Women (COVAW) (Sept 2008- March 2012): COVAW is USAID funded initiative working under the umbrella of CARE existing projects located in Dinajpur, Tangail and Sunamganj districts. This initiative seeks to work with communities to determine social, economic costs of violence against women to individuals, families, communities and states. COVAW will also establish causal relationships between VAW, early marriage and polygamy and highlight how such harmful practices affect individual household, communities and overall development agenda for the state. iv.Community Health Worker Initiative (CHWI) (July 2011 - June 2012): CHWI is a GSK Bangladesh funded project working in the Sumanganj district and selected slums in Dhaka . The project aims to decrease mortality and morbidity of women and children by increasing and enhancing the capacity of community health workers (CHWs) to engage in maternal, neonatal and child health (MNCH) services by enhancing their skills, competencies and supplies, as well as offering close supervision and monitoring. v.Expanding Provision of Essential Harm Reduction Services for Injecting Drug Users (IDUs) (January 2008- November 2012):

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This is a 'The Global Fund' funded project aims to reduce HIV transmission among most at-risk population (both male and female) of Bangladesh . Currently the project is working in 10 districts under Dhaka , Rajshahi, Rangpur and Sylhet divisions with 5 consortium NGOs. vi.Enhancing Mobile Populations' Access to HIV & AIDS Services, Information and Support (EMPHASIS) (August 2009- August 2014): This is a 'Big Lottery Fund, UK' funded project aims to reduce the vulnerability of populations mobile across the borders of Bangladesh , India and Nepal , to the risk of HIV & AIDS and to mitigate the impact on affected communities, with a specific focus on women. The operational areas for this pilot intervention are Jessore and Satkhira districts. vii.Empowerment of Local Actors and Non-State Actors in Responding to Economic Development Opportunities and Climate Change and Disaster Vulnerabilities project (PRODUCE) (February 2010- January 2013): This is a European Union funded project that focuses on improving the livelihoods of the most vulnerable people and communities prone to disaster and environmental change in Nilphamari, Rangpur, Kurigram districts by engaging local actors, non-state and private sectors. viii.Food Security for Ultra-Poor in the Haor Region (FSUP-H Project) (Jan 2009 Dec 2013): FSUP is co-financed by the European Union and CARE Norway .The overall objective of FSUP-H project is to reduce extreme poverty and food insecurity of 55,000 extremely poor households in Haor region. The project covers Kishoregonj, Netrokona and Sunamganj districts. ix.Health, Nutrition & Food Security for Marginalized Children and their Families (July 2010-March 2012): This is a DANONE Japan funded pilot initiative and will engage in to improve health, nutrition and food security conditions of 7668 marginalized children in 50 government primary schools, and their families. The project areas covers S ariakandi, Gabtoli, Sherpur, Sonatola and Sibganj Upazila under Bogra districts. x.HIV and AIDS Prevention Intervention in Dhaka & Rajshahi Central Jail (June 2010 -May 2012): The project is funded by UNODC - ROSA. .This project is working in the Dhaka and Rajshahi Central Jail with prison inmates, medical service providers and prison staff to reduce the HIV vulnerability among the prison inmates and prison authorities through awareness creation and capacity building.

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xi.Improving Women's Health and Education through Effective Learning (June 2011 -Dec 2012): This is a GUCCI funded project operating in Dhaka . The overall objective of the project is to analyze the social and economic conditions of factory workers and to improve their access to health and sanitation. xii.Innovation through Sports: Promoting Leaders and Empowering Youth based on ARSHI achievements known as ARSHI-ITSPLEY (Jan 2009 to Jan 2012): ITSPLEY project is centered on empowering youth particularly adolescent girls (10-14) - through sports, culture and creativity based activities. The interventions focus on building leadership skills and contributing to the empowerment of 50,000 adolescent girls in Sunamganj district through SSCN and marketplace approach. xiii.Patsy Collins Trust Fund Initiative (PCTFI) (July 2007 to Jun 2012): The project is working with School Management Committees to improve conditions for the most marginalized girls, including those who have traditionally been excluded from participation in formal or non-formal education. The project also includes cross-sectoral innovations and mainly operates in Sunamganj. The project is designed as an experimental trial. xiv.Personal Advancement and Career Enhancement (P.A.C.E) (Oct 2011 to June 2014): P.A.C.E is an innovative workplace program for female garment workers (FGWs). The project is providing foundational skills and support that help FGWs advance in the workplace and in their personal life. The project also works to create a sustainable and scalable program model that benefits all participant and contributors. The project is benefiting around 500 FGWs primarily working for Gap Inc selected Standard Group, in Gazipur. xv.Providing Working Children with Functional Education and Marketable Skills (WCP) (May 2008 to Apr 2014): WCP is funded by Society General. The project aims to develop the human capital of 1,000 working children by providing them with competencies and skills that are in demand, within Dhaka city. WCP is working to withdraw working children from hazardous working environments and increase livelihood opportunity in formal economic sectors through establishing the dignity and social inclusion of working children, with a focus on girls. xvi.Safe Motherhood Promotional Project (SMPP II) (July 2011 to June 2016):

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SMPP providing assistance to improve maternal and neonatal health service quality and utilization in the pre-urban and rural areas. The project aims to demonstrate appropriate and replicable local implementation mechanisms for improving maternal, neonatal and child health (MNCH) and improving approaches within the Upazila Health System (UHS) in Narsingdi and Satkhira district. The project is working in collaboration with JICA and Ministry of Health and Family Welfare. xvii.Strengthening the Dairy Value chain in Bangladesh (SDVC) (Oct 2007 to Dec 2012): SDVC is a Bill and Melinda Gates Foundation funded project working with 35,000 smallholder farmers in northwest Bangladesh to double their dairy-related incomes. The project assisting to address the major challenges to improving smallholders participation in the value chain, including farmer mobilization and education, access to markets and access to productivity-enhancing inputs in the remote areas.

xviii.Strengthening Household Ability to Respond to Development Opportunities (SHOUHARDO II) (June 2010 to May 2015): SHOUHARDO II is assisting poorest, most vulnerable and marginalized households to reduce chronic and transitory food insecurity through increasing/diversifying income opportunities, strengthening institutional linkages, risk reduction which encompasses activities including agriculture, health, nutrition, disaster preparedness and climate change adaptations, governance and women empowerment. It is funded by USAID, and the Government of Bangladesh. SHOUHARDO II reaches 370,000 vulnerable households in 172 Union Parishad, 30 Upazila and 11 districts of Rangpur, Kurigram, Nilphamari and Dinajpur in the North Char; Sirajganj, Bogra and Pabna in the Mid Char; Mymensingh, Jamalpur and Sunamganj in the Haor and Cox's Bazar in the Coastal region. xix.Social Economic Transformation of the Ultra Poor (SETU) (Mar 2009 to Feb 2015): SETU is a DFID funded project working to sustainably graduate 20,000 extreme poor households out of poverty. SETU is facilitating a community-led total development process to empower women and men in extreme poor households. The SETU approach provides a holistic and sustainable way of working by ensuring the institutionalisation of development processes within and beyond the community. The project is being implemented in Gaibanda, Rangpur, Nilphamari and Lalmonirhat districts.

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xx.Solidarity and Empowerment through Education, Motivation and Awareness (SEEMA) (Sept 2011 to Jul 2013): SEEMA is an EC funded project working to promote and protect the rights of women worker through improving their human condition and social position. SEEMA is working with 2 Million people working in the garment sector and 100,000 sex workers to make them active in decision-making and to facilitate changes in social and institutional norms and practices that reduce violence against women (VAW), improving social safety and promotes decent working environments. xxi.Women's Health & Education through Effective Learning Project (WHEEL) (Nov 2009 to Nov 2012): WHEEL is working to educate and empower factory workers and their communities to improve their human condition and social position; WHEEL is providing a package of capacity building, skills development and literacy training to 2000 female workers of Dhaka district, WHEEL is funded by WalMart. xxii.Women Empowerment on the Road to Export Market (June 2011 to June 2013): The project is working with 500 extreme poor women to create sustainable income and employment opportunities in handicrafts enterprises, by building their technical capacities and linking them with export markets and support services. The project work area is based in greater Rangpur region.

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Chapter: 05 Research works of the organizations


Research works of Care Bangladesh:
i.Women Empowerment: Publish Date Publication Title CARE International UK PPA Life Changes Case 07-06-2012 Study Transforming Men - Shifting Gender Relations: 01-02-2011 An Exploration into COVAW's Experience of Working with Men to Reduce Domestic Violence Thematic Study on Women Empowerment; 07-02-2010 SHOUHARDO, CARE B 19-01-2010 What is Strategic Impact Inquiry? 19-01-2010 Rural Maintainence - CASH FOR WORK Partnerships for Healthy Life - Violence against 19-01-2010 Women 19-01-2010 Nijeder Janya Nijera - We for Ourselves 19-01-2010 Methods of Strategic Impact Inquiry 19-01-2010 Bangladesh Strategic Impact Inquiry Strategy Political Culture, Shalish, and Gender Relations 03-01-2010 in Dinajpur, Sunamganj and Tangail ii.Food Security: Publish Date Publication Title

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01-03-2010 07-02-2010 07-02-2010 07-02-2010 31-01-2010

SHOUHARDO Final Evaluation Report Thematic Study - Instituitional Mobilisation, Governance and Accountability Thematic Study on Community Empowerment Approaches - SHOUHARDO, CARE B Thematic Study on Food and Economic Security - SHOUHARDO, CARE B Organizing Resource Generation and Nutritional Support (ORGANS)

iii.Health and Nutrition: Publish Date Publication Title 22-01-2012 HN&FS Project Information Booklet Background note 1, population mobility & HIV 12-12-2011 AIDS between India, Bangladesh and Nepal Background note 2, vulnerabilities of movement 12-12-2011 Cross Border mobility between India, Nepal and Bangladesh Vulnerability to HIV & AIDS, A social Research 12-12-2011 on Cross Border Mobile Population from Bangladesh to India Thematic Study on Heath, Hygiene & Nutritional 07-02-2010 Approaches & Systems - SHOUHARDO, CARE B SITUATIONAL ANALYSIS In Monohardi and 01-03-2007 Raipura upazilas, Narshingdi district The effect of addressing demand for as well as 28-09-2005 supply of emergency obstetric care in Dinajpur, Bangladesh iv.Economic Empowerment: Publish Date 19-01-2010 19-01-2010 17-01-2010 17-01-2010 v.Disaster: Publish Date Publication Title Thematic Study on Disaster Preparedness 07-02-2010 SHOUHARDO, CARE B 07-02-2010 Proceedings of International Seminar on Long Lead Flood Forecast Technology for Disaster Publication Title The Dairy Value Chain Study Policy Barriers - The Dairy Value Chain SETU project details SETU Governance Framework

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01-12-2008

Management 3-4 September 2008, Dhaka Proceedings of International Seminar on Long Lead Flood Forecast Technology for Disaster Management

vi.Climate Change: Publish Date Publication Title 13-01-2010 Policy Position Paper on ADAPTATION REDD - Reduced Emissions from Deforestation 13-01-2010 and Forest Degradation 12-01-2010 CARE and Climate Change CARE Bangladesh - Reducing Vulnerability 12-01-2010 through Strong Partnerships

vii.Impact Assessments: Publish Date Publication Title 07-02-2010 SHOUHARDO Mid Term Evaluation viii.Newsletters: Publish Date Publication Title 11-06-2012 Action and Reflection Newsletter (Vol. 07) SHOUHARDO II NEWS (English): A Quarterly 29-05-2012 Newsletter (Vol. 01, Issue 01, April 2012) SHOUHARDO II NEWS (Bangla): A Quarterly 29-05-2012 Newsletter (Vol. 01, Issue 01, April 2012) 02-05-2012 Action and Reflection Newsletter (Vol. 05) 02-05-2012 Action and Reflection Newsletter (Vol. 06) 12-04-2012 PSE Newsletter (Issue 02) 29-02-2012 Action and Reflection Newsletter (Vol. 04) 23-01-2012 Action and Reflection Newsletter (Vol. 03) 12-12-2011 Action and Reflection Newsletter (Vol. 02) 21-11-2011 Action and Reflection Newsletter (Vol. 01) 24-08-2011 EMPHASIS Newsletter (Vol. 01) 24-08-2011 EMPHASIS Newsletter (Vol. 02) 23-08-2011 EMPHASIS Newsletter (Vol. 03) 01-06-2011 SDVC Mail 11-05-2011 PSE Newsletter (Issue 01)

Rural Sales Program (RSP)

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The RSP was born in a context of heightened global interest in business approaches to poverty Alleviation Rural distribution system that uses a network of female entrepreneurs to sell consumer goods door-to-door in Bangladesh. Economically empower women by providing them an opportunity to sell goods door to door as micro-entrepreneurs. With sales for consumer goods flat in many OECD countries, firms ranging from Coca-Cola to Procter & Gamble saw emerging markets as a crucial source of future growth. working with Mohammed Yunus Grameen Group to scale up demand for and distribution of low-cost cups of high-nutrition yogurt among rural households with the aim of combating child malnutrition. Grameen had already pioneered a much vaunted village phone ladies.

Alliance of CARE and Cause Related Marketing


Together in 2006, they approached Unilever with a proposal to add the firms consumer goods to the emerging RSP channel. To boost Unilevers sales and exposure to rural markets by adding their goods to the RSP- Rural Sales Program. A 10% commission would be paid to RSP saleswomen in line with what they usually offered retailers. Strategy to better articulate how indispensable CARE was to building a successful rural distribution channel. Unilever Bangladeshs and CARE jointly launched Joyeeta program for the rural women. Thus Unilever took part in cause related marketing.

Thus CARE is working to help the poor and underprivileged people in leading a sound life.

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The End

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