Title: Clunker frenzy inspires some luxury spiffs. Authors: Kurylko, Diana T. dkuryiko@crain.

com Source: Automotive News; 8/17/2009, Vol. 83 Issue 6373, p26-26, 1/4p, 1 Color Photograph Document Type: Article Subject Terms: *AUTOMOBILE industry *AUTOMOBILES *GOVERNMENT policy *PRICES *AUTOMOBILES -- Fuel consumption LUXURY cars Geographic UNITED States Terms: NAICS/Industry NAICS/Industry Codes 336211 Motor Vehicle Body Manufacturing Codes: 423110 Automobile and Other Motor Vehicle Merchant Wholesalers Abstract: The article focuses on the marketing strategies by luxury automobile makers in the U.S. in response to the cash-for clunkers program of the U.S. government to replace old cars. Luxury automobile makers reportedly felt left out of the surge in automobile sales, as their cars were either too expensive or consumed too much fuel than the provision of the program. To the government allowance of 4,500 dollars, these companies are reportedly offering their own discounts on select models. Full Text Word 579 Count: ISSN: 00051551 Accession 44074745 Number: Persistent link to this record (Permalink): Cut and Paste: http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=44074745&site=ehost-live

<a href="http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=44074745&site=ehostlive">Clunker frenzy inspires some luxury spiffs.</a> Business Source Complete

Database:

Clunker frenzy inspires some luxury spiffs

Feeling left out of the cash-for-clunkers program because their vehicles are too expensive or guzzle too much fuel, some luxury brands are winning sales with their own rebates. BMW, Audi and Volvo say that, although their dealers have sold some cars with clunker rebates, showroom traffic is up mainly because of special manufacturer programs. Generally, the clunkers program hasn't generated big numbers for luxury brands because their cars' prices are over the program's $45,000 limit for a replacement vehicle. Also, many luxury vehicles consume more than the minimum miles per gallon set by the government. But some automakers are using the opportunity to increase their offers. BMW of North America has the highest paying spiff of $4,500 cash, which it calls an eco-credit, on its two diesels, the 335d and the X5 sDrive 35d. "We've seen a nice uptick in sales; our days supply is down," a BMW spokesman says. BMW says it sold 182 units of the 335d in July, compared with 88 in June; it sold 292 X5 diesels in July, compared with 217 a month earlier. "It looks pretty good for August, we're approaching July numbers already," a spokesman said last week. BMW dealers have only sold 150 units under the government scrapping program because so few BMW vehicles are eligible, the spokesman says. The 128i coupe, 328i coupe, 328i sedan and both diesels are eligible. Buyers have to take one or the other, the government rebate or BMW's incentive. BMW is running national cable and local TV commercials advertising the eco-credit. This week, it will be the major advertiser on hulu.com. nytimes.com and msn.com. Audi offers $1,000 Audi of America is offering $1,000, plus the clunkers allowance of $4,500 or $3,500 on eligible cars, which include A3, A4, A5 and TT models with 2.0-liter, four-cylinder engines. Audi doesn't have firm numbers on how many clunker sales its dealers have tallied but "the program has generated substantial showroom traffic," a spokesman says. Volvo Cars of North America also has four eligible vehicles, the V50, S40, S60 and C30. Tassos Panas, executive vice president of sales operations, says Volvo is offering a five-year lease through U.S. Bank "that many customers going for cash-for-clunkers are taking advantage of." "In many cases the clunker being traded in is an extra vehicle in an affluent household, perhaps a vehicle used by a child going to college or by the nanny," Panas says. Panas says Volvo has sold about 500 cars under the clunkers plan and "we will hit over 1,000 sales if the program continues." Mini's bumper snicker

As for Mini, which is not a luxury brand, every car is eligible for the government plan, and about 19 percent of the brand's July sales 920 units were clunker trade-ins, a spokeswoman says. Mini is capitalizing with advertising. Part of the marketing package for dealers is a bumper sticker that says: "My other car was demolished by the government." Mercedes-Benz has only one vehicle that qualifies the GLK crossover. Mercedes-Benz says it doesn't expect its dealers to rack up many clunker sales. "Only a relatively small percentage of potential Mercedes buyers actually have clunkers to exchange," a spokeswoman says. Mercedes is not adding a special incentive to capitalize on the clunkers frenzy. But other luxury makers are boosting sales with their own spiffs. PHOTO (COLOR): Mercedes' only cash-for-clunker qualifier is the GLK crossover. ~~~~~~~~ By Diana T. Kurylko Copyright of Automotive News is the property of Crain Communications Inc. (MI) and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. Record: 2 Title: DEVELOPING EXPERIENCE-BASED LUXURY BRAND EQUITY IN THE LUXURY RESORTS HOTEL INDUSTRY. Authors: Jui-Ying Hung1 jybong@cyut.edu.tw Feng-Li Lin1 fenli@cjcu.edu.tw Wen-Goang Yang1 wayne@cyut.edu.tw Source: Global Journal of Business Research (GJBR); 2012, Vol. 6 Issue 4, p45-58, 14p, 1 Diagram, 10 Charts Document Type: Article Subject Terms: *BRAND equity *RESORTS *HOSPITALITY industry *BRAND loyalty *BRAND identification *BRANDING (Marketing) *BUSINESS planning LITERATURE reviews Author-Supplied Experience of Luxury Keywords: Experience-based Luxury Brand Equity Luxury Resorts Hotel Industry NAICS/Industry NAICS/Industry Codes 721110 Hotels (except Casino Hotels) and Motels Codes: Abstract: Businesses constantly strive to provide added value and brand equity to gain a competitive advantage, particularly in the contemporary hospitality industry. It is widely accepted that a luxury experience brand enhances the value of a luxury resort hotels industry. Since the 1980s, the concept of brand equity has focused mainly on tangible products, as opposed to services or experiences. This study found that experience-based luxury brand equity is perceived through extensive implicit equity related dimensions. In addition, all research tourists of luxury resorts hotel industry in Taiwan and Macao emphasized extended intrinsic values (EIV), which including variables of brand awareness, brand loyalty, organization association and brand identity than fundamental extrinsic value (FEV), including variables of perceived brand loyalty, experience value and unique. [ABSTRACT FROM AUTHOR] Copyright of Global Journal of Business Research (GJBR) is the property of Institute for Business & Finance Research and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) 1 Author Chao-Yang University of Technology Affiliations: ISSN: 19310277 Accession 82211173 Number: Persistent link to this record (Permalink): Cut and Paste: http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=82211173&site=ehost-live

<a href="http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=82211173&site=ehost-

live">DEVELOPING EXPERIENCE-BASED LUXURY BRAND EQUITY IN THE LUXURY RESORTS HOTEL INDUSTRY.</a> Database: Record: 3 Title: Authors: Do consumers perceive three levels of luxury? A comparison of accessible, intermediate and inaccessible luxury brands. De Barnier, Virginie Falcy, Sandrine Valette-Florence, Pierre Journal of Brand Management; May2012, Vol. 19 Issue 7, p623-636, 14p, 2 Diagrams, 5 Charts Article *BRAND choice *BRAND image *RESEARCH *LUXURIES *CONSUMERS -- Attitudes PSYCHOLOGICAL aspects SCALING (Social sciences) PSYCHOMETRICS The aim of this article is to study the concept of luxury levels and to assess whether they are significant for consumers. Perceptions of five brands were measured: Chanel and Mont Blanc for accessible luxury level, Rolex for intermediary luxury level and Ferrari and Van Cleef & Arpels for inaccessible luxury level. Also three luxury perception scales were compared: Kapferer (1998), Vigneron and Johnson (1999) and Dubois et al (2001). Various statistical analyses are carried out in order to validate the structure of the scales and to show their discriminant validity with regard to the five luxury brands encompassed in this study. This research shows some convergences between the three scales as well as the utility of these scales for differentiating luxury brands. Finally, the predictive validity of these scales is unlighted, validating the distinction of brands among the three aforementioned luxury levels. Results also show that there is a luxury continuum at a theoretical level, reinforcing the notions of accessible, intermediate and prototypical inaccessible luxury. [ABSTRACT FROM AUTHOR] Copyright of Journal of Brand Management is the property of Palgrave Macmillan Ltd. and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) 1350231X 10.1057/bm.2012.11 75232472 Business Source Complete

Source: Document Type: Subject Terms:

Abstract:

ISSN: DOI: Accession Number:

Persistent http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=75232472&site=ehost-live link to this record (Permalink): Cut and Paste: <a href="http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=75232472&site=ehost-live">Do consumers perceive three levels of luxury? A comparison of accessible, intermediate and inaccessible luxury brands.</a> Business Source Complete

Database: Record: 4 Title: Authors: Source: Document Type: Abstract:

European Luxury Cars Fade. DORON P. LEVIN, Special to the New York Times New York Times; 2/27/1989, p1, 0p Article LEAD: Some auto industry executives are worried that a fundamental shift in the psychology of luxury-car

Full Text Word Count: ISSN: 03624331 Accession 30248456 Number:

buyers has reduced the number of people willing to pay from $20,000 to more than $75,000 for what a Saab official describes as ''really only four-wheeled personal transportation boxes with a lot of image. [ABSTRACT FROM PUBLISHER] Copyright of New York Times is the property of New York Times and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) 1597

Persistent http://search.ebscohost.com/login.aspx?direct=true&db=a9h&AN=30248456&site=ehost-live link to this record (Permalink): Cut and Paste: Database: Record: 5 Title: Authors: Source: Document Type: Subject Terms: Intrinsic motivations, self-esteem, and luxury goods consumption. Truong, Yann yann.truong@esc-rennes.fr McColl, Rod rod.mccoll@esc-rennes.fr Journal of Retailing & Consumer Services; Nov2011, Vol. 18 Issue 6, p555-561, 7p Article *LUXURIES *CONSUMPTION (Economics) *CONSUMER research *PURCHASING SELF-esteem STRUCTURAL equation modeling ACQUISITION of data Abstract: Despite the dramatic growth of the luxury market over the past two decades, luxury consumer research remains fragmentary and scant. To address this knowledge gap, this study investigates consumers'' intrinsic motivations for purchasing luxury goods. Data were collected from 587 consumers and analyzed using structural equation modeling. The results show that consumers who are primarily intrinsically motivated tend to purchase luxury products for superior quality and self-directed pleasure. The findings also demonstrate that self-esteem, an important concept in psychology and consumer behavior but rarely studied in luxury research, relates strongly to self-directed pleasure. [Copyright &y& Elsevier] Copyright of Journal of Retailing & Consumer Services is the property of Pergamon Press - An Imprint of Elsevier Science and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) 09696989 10.1016/j.jretconser.2011.08.004 65939619 <a href="http://search.ebscohost.com/login.aspx?direct=true&db=a9h&AN=30248456&site=ehostlive">European Luxury Cars Fade.</a> Academic Search Complete

Abstract:

ISSN: DOI: Accession Number:

Persistent http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=65939619&site=ehost-live link to this record (Permalink): Cut and Paste: <a href="http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=65939619&site=ehostlive">Intrinsic motivations, self-esteem, and luxury goods consumption.</a>

Database: Record: 6 Title: Authors: Source: Document Type: Subject Terms:

Business Source Complete

Lexus Starting to Look Old To Luxury Car Consumers. Miller, Steve smiller@brandweek.com Brandweek; 9/22/2008, Vol. 49 Issue 33, p011-011, 1/2p Article *LEXUS automobile *MARKETING *CONSUMER research *ADVERTISING -- Automobiles *LUXURY cars *AGE groups *MIDDLE age The article looks at the core consumer grouping of the Lexus luxury car company. The author notes that as BMW improves business, the main purchasers of Lexus cars are becoming older. The average age of the typical Lexus customer is estimated at 54. The company is attempting to lose its older image by developing a new F series and marketing it with edgy advertisements. 408

Abstract:

Full Text Word Count: ISSN: 10644318 Accession 34564578 Number:

Persistent http://search.ebscohost.com/login.aspx?direct=true&db=a9h&AN=34564578&site=ehost-live link to this record (Permalink): Cut and Paste: <a href="http://search.ebscohost.com/login.aspx?direct=true&db=a9h&AN=34564578&site=ehostlive">Lexus Starting to Look Old To Luxury Car Consumers.</a>

Database: Academic Search Complete Section: News AUTO

Lexus Starting to Look Old To Luxury Car Consumers

BMW gaining ground as Lexus, the leading luxury car brand, sees its core consumer grow older;, Lexus plans to fight back with revamped F series, edgier ads. BUICK MAY WANT TO CLEAR OUT some rooms at the "old age" auto brand rest home. Lexus is coming. The average age of the Lexus shopper is 54, just a few months off the venerable "older person's" car brand, Buick, per CNW Marketing Research, Bandon, Ore. The average age for the buyers of all nameplates is 47. Launched in 1989, Lexus has been the bestselling luxury brand in the U.S. since 2000. But its safe, cushy image has not worn well with consumers this year. Lexus has seen sales dip 14.2% through August, per Autodata, Woodcliff Lake, N.J. Lexus is hearing the footsteps of BMW, which ended August just 7,285 units behind. Reps from Lexus declined comment. "Virtually every brand has peaks and valleys in terms of sales," said Jack Nerad, market analyst at kbb.com. "But there is something symptomatic that Lexus is trying to address, which is their aging buyer." Lexus is trying. To appeal to a younger driver, its F series will undergo a style refresh this year, per a Lexus rep. To handle some of its creative on its IS F, a sporty model aimed directly at well-heeled youth, Lexus enlisted Attik, San Francisco. Attik is better known for its work on Toyota's youth-tilted Scion. Sources said that new broadcast and in-cinema spots, with less staid, more hip production, have been created by a number of edgy video producers along with lead agency Team One, El Segundo, Calif., for dealers to use in their regions. Much of Lexus' marketing this year has focused on its line of three hybrids, Earlier this year, it launched "The Power of h" campaign promoting its hybrid line, and followed up with a series of alliances to promote "green" living. Still, sales of hybrids are very small by comparison, falling to 1.6% of overall car sales in August, per CNW. "The last thing anyone wants fight now in the culture is a brand that makes people feel old," said Wes Brown, analyst at Iceology, Los Angeles. "That's what Lexus is starting to do." FOR MORE AUTO NEWS, VISIT brandweek.com/automotiveandtravel PHOTO (COLOR): Is that grandpa's car? Lexus will attempt to attract a younger audience in upcoming ads. ~~~~~~~~

By Steve Miller Copyright of Brandweek is the property of Prometheus Global Media, LLC and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. Record: 7 Title: Authors: Source: Document Type: Subject Terms: Probing brand luxury: A multiple lens approach. Miller, Karen W Mills, Michael K Journal of Brand Management; Oct2012, Vol. 20 Issue 1, p41-51, 11p, 5 Charts Article *LUXURIES *CONSUMER behavior *LUXURY goods industry SOCIAL stratification PRESTIGE LITERATURE reviews Research relevant to the creation and development of luxury brands is a growing area of interest and importance to branding practitioners and scholars. The issue here is that it is difficult to move forward when current brand luxury theory resembles a patchwork of definitions, methods and metrics. To add clarity, delineate brand luxury from other similar terms and concepts, and improve brand luxury knowledge, this article probes brand luxury through seven lenses. The findings enable brand luxury practice and theory to move forward on the basis of scientific merit. The results delineate brand luxury from competing terms such as brand status and prestigious brands - enabling practitioners and academics to precisely determine the extent to which luxury contributes to a brand, resolve whether or not a brand is a luxury brand, and establish with some accuracy the net worth of the brand luxury market. [ABSTRACT FROM AUTHOR] Copyright of Journal of Brand Management is the property of Palgrave Macmillan Ltd. and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) 1350231X 10.1057/bm.2011.64 82563083

Abstract:

ISSN: DOI: Accession Number:

Persistent http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=82563083&site=ehost-live link to this record (Permalink): Cut and Paste: Database: Record: 8 Title: Authors: Signaling Status with Luxury Goods: The Role of Brand Prominence. Han, Young Jee1 Nunes, Joseph C2 Drze, Xavier3 Source: Journal of Marketing; Jul2010, Vol. 74 Issue 4, p15-30, 16p, 3 Color Photographs, 1 Diagram, 7 Charts, 1 Graph Document Type: Article Subject Terms: *LUXURIES *CONSUMERS' preferences *CONSUMER behavior *BRAND choice *BRAND name products <a href="http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=82563083&site=ehostlive">Probing brand luxury: A multiple lens approach.</a> Business Source Complete

*TRADEMARKS *LOGOS (Symbols) *COMMERCIAL products *BRAND identification *PRODUCT counterfeiting RICH people SOCIAL status Author-Supplied associative/dissociative motives Keywords: brand prominence branding conspicuous consumption counterfeit goods luxury reference groups status NAICS/Industry NAICS/Industry Codes 523140 Commodity Contracts Brokerage Codes: 523130 Commodity Contracts Dealing Abstract: This research introduces brand prominence, a construct reflecting the conspicuousness of a brand's mark or logo on a product. The authors propose a taxonomy that assigns consumers to one of four groups according to their wealth and need for status, and they demonstrate how each group's preference for conspicuously or inconspicuously branded luxury goods corresponds predictably with their desire to associate or dissociate with members of their own and other groups. Wealthy consumers low in need for status want to associate with their own kind and pay a premium for quiet goods only they can recognize. Wealthy consumers high in need for status use loud luxury goods to signal to the less affluent that they are not one of them. Those who are high in need for status but cannot afford true luxury use loud counterfeits to emulate those they recognize to be wealthy. Field experiments along with analysis of market data (including counterfeits) support the proposed model of status signaling using brand prominence. [ABSTRACT FROM AUTHOR] Copyright of Journal of Marketing is the property of American Marketing Association and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) 1 Author Young Jee Han is a doctoral student in Marketing, Marshall School of Business, University of Southern Affiliations: California. 2 Joseph C. Nunes is Associate Professor of Marketing, Marshall School of Business, University of Southern California. 3 Xavier Drze is Associate Professor of Marketing, Anderson School of Management, University of California, Los Angeles. ISSN: 00222429 DOI: 10.1509/jmkg.74.4.15 Accession 51168738 Number: Persistent link to this record (Permalink): Cut and Paste: http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=51168738&site=ehost-live

<a href="http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=51168738&site=ehostlive">Signaling Status with Luxury Goods: The Role of Brand Prominence.</a> Business Source Complete

Database: Record: 9 Title: Language: Authors: Source: Document Type: Subject Terms:

Study on Influences of Characteristic of Luxury Goods, Impulsive Characteristic and Vanity on Purchase Intention of Luxury Goods. (English). Chinese Hsieh-Sheng Chen1 Pi-Hui Tsai1 Marketing Review / Xing Xiao Ping Lun; 2010, Vol. 7 Issue 4, p447-470, 24p Article *LUXURY goods industry *BRAND name products

Geographic Terms: AuthorSupplied Keywords: Abstract:

*CONSUMERS -- Attitudes *LUXURIES TAIWAN characteristic of luxury impulsive characteristic vanity As the population purchasing luxury goods increases, and the age level decreases, foreign brands have been continuously introduced into Taiwan, and the sales revenue of luxury goods keeps growing. Luxury goods in Taiwan have transformed from luxury products in the past into necessities; hence, consumers' attitude toward purchase of luxury goods has changed. The purchase of luxury goods is based on five additional values (i.e., conspicuous value, unique value, social value, hedonic value and quality value). This study aimed to explore the influences of these five traits on consumers' purchase intention, and included impulsive characteristic and vanity to probe into consumers' purchase intention of luxury goods. The subjects of this study were consumers who have purchased luxury goods. Linear structural equation analysis found that characteristic of luxury goods positively and significantly influences impulsive characteristic and vanity; characteristic luxury goods, impulsive characteristic and vanity positively and significantly influence purchase intention of luxury goods. By pure characteristic and reminding characteristic of impulsive characteristic, characteristic of luxury goods indirectly influences purchase intention of luxury goods; by physical vanity and achievement vanity of vanity, characteristic of luxury goods indirectly influences purchase intention of luxury goods. [ABSTRACT FROM AUTHOR] Copyright of Marketing Review / Xing Xiao Ping Lun is the property of Academy of Taiwan Information Systems Research and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) 1 SHU-TE University 18134483 60783550

Author Affiliations: ISSN: Accession Number:

Persistent http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=60783550&site=ehost-live link to this record (Permalink): Cut and Paste: <a href="http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=60783550&site=ehostlive">Study on Influences of Characteristic of Luxury Goods, Impulsive Characteristic and Vanity on Purchase Intention of Luxury Goods.</a> Business Source Complete

Database: Record: 10 Title:

THE IMPACT OF LUXURY BRAND-RETAILER CO-BRANDING STRATEGY ON CONSUMERS' EVALUATION OF LUXURY BRAND IMAGE: THE CASE OF TAIWAN. Authors: Shih-Ching Wang Soesilo, Primidya K. Dan Zhang Di Benedetto, C. Anthony Source: Advances in International Marketing; 2012, Vol. 11 Issue 23, p67-89, 23p Document Type: Article Subject Terms: *ECONOMIC impact *BRAND image *RETAIL industry *LUXURIES *BRANDING (Marketing) *STRATEGIC planning *CONSUMER behavior Geographic TAIWAN Terms: Author-Supplied brand evaluation Keywords: brand image

co-branding Luxury brand retailer marketing strategy NAICS/Industry NAICS/Industry Codes 453998 All Other Miscellaneous Store Retailers (except Tobacco Stores) Codes: Abstract: Luxury goods manufacturers may find it profitable to enter a different demographic segment, and several strategies are available to do so. Nevertheless, such market expansion can be risky, and the luxury goods company must avoid tarnishing the equity contained in the luxury brand. This study examines the effects of a co-branding strategy between luxury brands and retailers on consumers' evaluation of the luxury brand's image. We use information integration theory (HT) as the basis for our study, as it can be used to explore how attitudes are formed and changed as new information is combined with existing cognitions and thoughts. A theoretical model based on HT is built and empirically tested using a sample of 240 Taiwanese adult consumers. We conduct an experimental survey study in which we manipulate luxury brand familiarity and product and brand fit between luxury brand and the co-brand, and assess prior-attitudes and post-attitudes toward the luxury brand and attitudes toward the co-brand. We find support for many of our hypotheses: prior-attitudes toward the luxury brand is positively related to the attitude toward the co-brand, brand fit is related to attitudes toward the co-brand, and brand fit is marginally related to the post-attitude toward the luxury brand. Other hypotheses, however (such as those regarding product fit) were not supported. We conclude by discussing our theoretical and managerial contributions. [ABSTRACT FROM AUTHOR] Copyright of Advances in International Marketing is the property of Emerald Group Publishing Limited and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) ISSN: 14747979 DOI: 10.1108/S1474-7979(2012)0000023007 Accession 80147613 Number: Persistent link to this record (Permalink): Cut and Paste: http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=80147613&site=ehost-live

<a href="http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=80147613&site=ehostlive">THE IMPACT OF LUXURY BRAND-RETAILER CO-BRANDING STRATEGY ON CONSUMERS' EVALUATION OF LUXURY BRAND IMAGE: THE CASE OF TAIWAN.</a> Business Source Complete

Database:

Record: 9 Title: Language: Authors: Source: Document Type: Subject Terms: Study on Influences of Characteristic of Luxury Goods, Impulsive Characteristic and Vanity on Purchase Intention of Luxury Goods. (English). Chinese Hsieh-Sheng Chen1 Pi-Hui Tsai1 Marketing Review / Xing Xiao Ping Lun; 2010, Vol. 7 Issue 4, p447-470, 24p Article *LUXURY goods industry *BRAND name products *CONSUMERS -- Attitudes *LUXURIES TAIWAN characteristic of luxury impulsive characteristic vanity

Geographic Terms: AuthorSupplied Keywords:

Abstract:

Author Affiliations: ISSN: Accession Number:

As the population purchasing luxury goods increases, and the age level decreases, foreign brands have been continuously introduced into Taiwan, and the sales revenue of luxury goods keeps growing. Luxury goods in Taiwan have transformed from luxury products in the past into necessities; hence, consumers' attitude toward purchase of luxury goods has changed. The purchase of luxury goods is based on five additional values (i.e., conspicuous value, unique value, social value, hedonic value and quality value). This study aimed to explore the influences of these five traits on consumers' purchase intention, and included impulsive characteristic and vanity to probe into consumers' purchase intention of luxury goods. The subjects of this study were consumers who have purchased luxury goods. Linear structural equation analysis found that characteristic of luxury goods positively and significantly influences impulsive characteristic and vanity; characteristic luxury goods, impulsive characteristic and vanity positively and significantly influence purchase intention of luxury goods. By pure characteristic and reminding characteristic of impulsive characteristic, characteristic of luxury goods indirectly influences purchase intention of luxury goods; by physical vanity and achievement vanity of vanity, characteristic of luxury goods indirectly influences purchase intention of luxury goods. [ABSTRACT FROM AUTHOR] Copyright of Marketing Review / Xing Xiao Ping Lun is the property of Academy of Taiwan Information Systems Research and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) 1 SHU-TE University 18134483 60783550

Persistent http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=60783550&site=ehost-live link to this record (Permalink): Cut and Paste: <a href="http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=60783550&site=ehostlive">Study on Influences of Characteristic of Luxury Goods, Impulsive Characteristic and Vanity on Purchase Intention of Luxury Goods.</a> Business Source Complete

Database:

DEVELOPING EXPERIENCEBASED LUXURY BRAND EQUITY IN THE LUXURY RESORTS HOTEL INDUSTRY. Authors: Jui-Ying Hung1 jybong@cyut.edu.tw Feng-Li Lin1 fenli@cjcu.edu.tw Wen-Goang Yang1 wayne@cyut.edu.tw Source: Global Journal of Business Research (GJBR); 2012, Vol. 6 Issue 4, p45-58, 14p, 1 Diagram, 10 Charts Document Type: Article Subject Terms: *BRAND equity *RESORTS *HOSPITALITY industry *BRAND loyalty *BRAND identification *BRANDING (Marketing) *BUSINESS planning LITERATURE reviews Author-Supplied Experience of Luxury Keywords: Experience-based Luxury Brand Equity Luxury Resorts Hotel Industry NAICS/Industry NAICS/Industry Codes 721110 Hotels (except Casino Hotels) and Motels Codes:

Abstract:

Author Affiliations: ISSN: Accession Number:

Businesses constantly strive to provide added value and brand equity to gain a competitive advantage, particularly in the contemporary hospitality industry. It is widely accepted that a luxury experience brand enhances the value of a luxury resort hotels industry. Since the 1980s, the concept of brand equity has focused mainly on tangible products, as opposed to services or experiences. This study found that experience-based luxury brand equity is perceived through extensive implicit equity related dimensions. In addition, all research tourists of luxury resorts hotel industry in Taiwan and Macao emphasized extended intrinsic values (EIV), which including variables of brand awareness, brand loyalty, organization association and brand identity than fundamental extrinsic value (FEV), including variables of perceived brand loyalty, experience value and unique. [ABSTRACT FROM AUTHOR] Copyright of Global Journal of Business Research (GJBR) is the property of Institute for Business & Finance Research and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) 1 Chao-Yang University of Technology 19310277 82211173

Persistent link to http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=82211173&site=ehost-live this record (Permalink): Cut and Paste: <a href="http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=82211173&site=ehostlive">DEVELOPING EXPERIENCE-BASED LUXURY BRAND EQUITY IN THE LUXURY RESORTS HOTEL INDUSTRY.</a> Business Source Complete

Database:

Title: Authors:

Signaling Status with Luxury Goods: The Role of Brand Prominence. Han, Young Jee1 Nunes, Joseph C2 Drze, Xavier3 Source: Journal of Marketing; Jul2010, Vol. 74 Issue 4, p15-30, 16p, 3 Color Photographs, 1 Diagram, 7 Charts, 1 Graph Document Type: Article Subject Terms: *LUXURIES *CONSUMERS' preferences *CONSUMER behavior *BRAND choice *BRAND name products *TRADEMARKS *LOGOS (Symbols) *COMMERCIAL products *BRAND identification *PRODUCT counterfeiting RICH people SOCIAL status Author-Supplied associative/dissociative motives Keywords: brand prominence branding conspicuous consumption counterfeit goods luxury reference groups status NAICS/Industry NAICS/Industry Codes 523140 Commodity Contracts Brokerage Codes: 523130 Commodity Contracts Dealing Abstract: This research introduces brand prominence, a construct reflecting the conspicuousness of a brand's mark or logo on a product. The authors propose a taxonomy that assigns consumers to one of four groups according to their wealth and need for status, and they demonstrate how each group's

Author Affiliations:

ISSN: DOI: Accession Number: Persistent link to this record (Permalink): Cut and Paste:

preference for conspicuously or inconspicuously branded luxury goods corresponds predictably with their desire to associate or dissociate with members of their own and other groups. Wealthy consumers low in need for status want to associate with their own kind and pay a premium for quiet goods only they can recognize. Wealthy consumers high in need for status use loud luxury goods to signal to the less affluent that they are not one of them. Those who are high in need for status but cannot afford true luxury use loud counterfeits to emulate those they recognize to be wealthy. Field experiments along with analysis of market data (including counterfeits) support the proposed model of status signaling using brand prominence. [ABSTRACT FROM AUTHOR] Copyright of Journal of Marketing is the property of American Marketing Association and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) 1 Young Jee Han is a doctoral student in Marketing, Marshall School of Business, University of Southern California. 2 Joseph C. Nunes is Associate Professor of Marketing, Marshall School of Business, University of Southern California. 3 Xavier Drze is Associate Professor of Marketing, Anderson School of Management, University of California, Los Angeles. 00222429 10.1509/jmkg.74.4.15 51168738

http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=51168738&site=ehost-live

<a href="http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=51168738&site=ehostlive">Signaling Status with Luxury Goods: The Role of Brand Prominence.</a> Business Source Complete

Database: