1. Private intranets exteded to authorized to authorized users outside the organization. 1. 2. 3.

Intranets (21) Extranets ((21) Network (21)

4. Internet (21) 2. Makes long-range strategic decisions about products and services as well as ensures financial performance of the firm. 1. 2. 3. Senior Management (19) Operational Management (19) Middle Management (19)

4. Information (16) 3. Consist of both physical devices and software, links the various pieces of hardware, and transfers data from one physical location to another. 1. 2. 3. Networking and Telecommunications Technology (21) Information Technology (15) Data Management Technology (21)

4. Business Functions (20) 4. Data that have been shaped into a form that is meaningful and useful to human beings. 1. 2. 3. Information System (16) Input (16) Information (16)

4. Processing (16) 5. The investments in complementary assets in organization and management. 1. 2. 3. Senior Management (19) Data Management Technology (21) Organizational and Management Capital (27)

4. Operational Management (19) 6. Describes how a company produces, delivers, and sells a product or service to create wealth. 1. 2. 3. 4. Business Model (13) Processing (16) Business Functions (20) Business Processes (9)

7. Consists of all the hardware and software that a fim needs to use in order to achieve its business objectives. Consists of: Computer machines, disk drives, and handheld mobile devices, software such as the Windows or Linux operating systems, the Microsoft Office desktop productivity suite, and many others. 1. 2. 3. Information System (16) Information (16) Information Technology (15)

4. Information Systems Literacy (18) 8. Captures or collects raw data from within the organization or from its external environment. 1. 2. 3. Internet (21) Data (16) Input (16)

4. Output (16) 9. A set of interrelated components that collect (or retreive), process, store, and distribute information to support decision making and control in an organization. 1. 2. 3. Information Technology (15) Information System (16) Information Systems Literacy (18)

4. Information (16) 10. Consists of the software governing the organization of data on physical storage media. 1. 2. 3. Computer Hardware (21) Computer Literacy (18) Computer Software (21)

4. Internet (21) 11. Is a service provided by the Internet that uses unversally accepted standards for storing, retrieving, formatting, and displaying information in a page format on the Internet. 1. 2. 3. World Wide Web (21) Internet (21) Network (21)

4. Intranets (21) 12. Internal corporate networks based on Internet technology.

1. 2. 3.

Intranets (21) Input (16) Extranets ((21)

4. Internet (21) 13. Output that is returned to appropriate members of the organization to help them evaluate or correct the input stage. 1. 2. 3. Data (16) Network (21) Feedback (17)

4. Output (16) 14. Links two or more computers to share data or resources, such as a printer. 1. 2. 3. Internet (21) Culture (20) Network (21)

4. Intranets (21) 15. Are streams of raw facts representing events occurring in organizations or the physical environment before they have been organized and arranged into a form that people can understand and use. 1. 2. 3. Output (16) Feedback (17) Data (16)

4. Input (16) 16. Focuses primarily on knowledge of information technology. 1. 2. 3. Culture (20) Computer Hardware (21) Computer Software (21)

4. Computer Literacy (18) 17. The world's largest and most widely used network. Is a global "network of networks" that uses universal standards to connect millions of different networks with more than 1.4 billion users in over 230 countries around the world. 1. 2. 3. Intranets (21) Input (16) Internet (21)

4. Extranets ((21) 18. Produce the product and deliver the service.

1. 2. 3.

Data Workers (19) Knowledge Workers (19) Production or Service Workers (19)

4. Business Processes (9) 19. Consists of software governing the organization of data on physical storage media. 1. 2. 3. Senior Management (19) Information Technology (15) Middle Management (19)

4. Data Management Technology (21) 20. Transfers the processed information to the people who will use it or to the activities for which it will be used. 1. 2. 3. Culture (20) Data (16) Output (16)

4. Input (16) 21. Fundamental set of assumptions, values, and ways of doing things, that has been accepted by most of its members. 1. 2. 3. Network (21) Culture (20) Output (16)

4. Internet (21) 22. Consist of secretaries or clerks, they assist with paperwork at all levels of the firm. 1. 2. 3. Knowledge Workers (19) Data (16) Data Workers (19)

4. Network (21) 23. Consist of engineers, scientists, or architects, which design products or services and create new knowledge for the fim. 1. 2. 3. Middle Management (19) Knowledge Workers (19) Data Workers (19)

4. Network (21) 24. Responsible for monitoring the daily activities of the business. 1. Information System (16)

2. 3.

Operational Management (19) Senior Management (19)

4. Middle Management (19) 25. Is one in which nearly all of the organization's significant business relationships with customers, suppliers, and employees are digitally enabled and mediated. 1. 2. 3. Data Workers (19) Digital Firm (9) Data (16)

4. Information (16) 26. Deals with behavioral issues as well as technical issues surrounding the development, use, and impact of information systems used by managers and employees in the firm. 1. 2. 3. Information (16) Information Systems Literacy (18) Information System (16)

4. Management Information Systems (18) 27. Encompasses an understanding of the management and organizational dimensions of systems as well as the technical dimensions of systems. 1. 2. 3. Information Systems Literacy (18) Information Technology (15) Computer Literacy (18)

4. Information System (16) 28. Refer to the set of logically related tasks and behaviors that organizations develop over time to produce specific business results and the unique manner in which these activities are organized and coordinated. Examples include: Developing a new product Generating and fulfilling an order Creating a marketing plan Hiring an employee 1. 2. 3. Business Functions (20) Business Processes (9) Business Model (13)

4. Processing (16) 29. Assets required to derive value from a primary investment. Ex. To realize value from car requires large, complementary investments in highways,

roads, gas stations, repair shops, and legal regulatory structure to set standards and control drivers. 1. 2. 3. Computer Hardware (21) Intranets (21) Complementary Assets (27)

4. Computer Software (21) 30. Specialized tasks performed by business organizations. Consist of: Sales and Marketing Manufaturing and Production Finance and Accounting Human Resources 1. 2. 3. Business Model (13) Business Functions (20) Business Processes (9)

4. Intranets (21) 31. Carries out the programs and plans of senior management. 1. 2. 3. Operational Management (19) Middle Management (19) Data Workers (19)

4. Senior Management (19) 32. Converts the raw input into a meaningful form. 1. 2. 3. Information (16) Processing (16) Output (16)

4. Data (16) 33. The physical equipment used for input, processing, and output activities in an information system. Consists of: Computers of various sizes and shapes (including movile handheld devices), various input, output, and storage devices, and telecommunication devices that link computers together. 1. 2. 3. 4. Computer Hardware (21) Computer Literacy (18) Complementary Assets (27) Computer Software (21)

34. View in which optimal organizational performance is achieved by jointly optimizing both the social and technical systems used in production. 1. 2. 3. Senior Management (19) Digital Firm (9) Internet (21)

4. Sociotechnical View (30) 35. Provides the foundation, or platform, on which the firm can build its specific information systems. Consist of the technologies, along with the people required to run and manage them. 1. 2. 3. 4. Information System (16) Information Technology Infrastructure (22) Information Technology (15) Information Systems Literacy (18)

Chapter 2 1. support non-routine decision making. often use external information as well from TPS and MIS 1. 2. 3. Decision Support Systems Business Processes Enterprise Systems

4. Executive Support Systems 2. use of digital technology and Internet to execute major business processes in the enterprise. 1. 2. 3. End-users e-business intranets

4. Extranets 3. execute business processes accross firm, span functional areas. automate processes that span multiple business functions and organizational levels. 1. 2. 3. 4. intranets Enterprise Applications Extranets Enterprise Systems

4. Address non-routine decisions requiring judgement, evaluation and insight. incorporate data about external events as well as summarized information from internal MIS & DSS 1. 2. 3. Enterprise Systems Decision Support Systems Business Processes

4. Executive Support Systems 5. provide reports on firm's current performance, based on data from TPS. Provide answers to routine questions with predefined procedure for answering them 1. 2. 3. Management Information Systems Transaction Processing Systems Enterprise Systems

4. Decision Support Systems 6. representatives of other departments, for whom applications are developed 1. 2. 3. End-users e-business intranets

4. Extranets 7. formal organizational unit responsible for information technology services 1. 2. 3. Transaction Processing Systems Management Information Systems Enterprise Systems

4. Information Systems Department 8. the application of internet and networking technologies to digitally enable government and public sector agencies' relationship with citizens, businesses, and other arms of government 1. 2. 3. Extranets e-government e-business

4. End-users 9. workflows of material, information, knowledge sets of activities, steps may be tied to functional area or be cross-functional 1. 2. intranets Business Processes

3.

e-business

4. Extranets 10. support processes for acquiring, creating, storing, distributing, applying, and integrating knowledge. Collect internal knowledge and link to external knowledge. 1. 2. 3. knowledge Management Systems Executive Support Systems Supply Chain Management Systems

4. Enterprise Systems 11. internal network built with same tools and standards as Internet. used for internal distribution of information to employees. Typically uses private portal, providing single point of access to several systems. 1. 2. 3. e-business intranets End-users

4. Extranets 12. Intranets extended to authorized users outside the company. Expedite flow of information between firm and its suppliers and customers 1. 2. 3. Extranets intranets e-business

4. End-users 13. collects data from different firm functions and stores data in a single central data repository. Resolves problem of fragmented, redundant data sets and systems. Integrate the key Business Processes of an entire firm into a single software system that enables info to flow seamlessly throughout the org. 1. 2. 3. Enterprise Systems Enterprise Applications Extranets

4. intranets 14. provide info to coordinate all of the business processes. integrate firm's customer related processes and consolidate customers info from multiple communication channels. Deal with customers in sales, marketing, and service to optimize revenue, customer satisfaction, and customer retention. 1. 2. Transaction Processing Systems knowledge Management Systems

3.

Customer Relationship Mangement Systems

4. Supply Chain Management Systems 15. manage firm's relationship with suppliers. Goal is to get the right amount of products to destination with least amount of time and lowest cost. 1. 2. 3. knowledge Management Systems Supply Chain Management Systems Transaction Processing Systems

4. Customer Relationship Mangement Systems 16. perform and record daily routine activities necessary to conduct business. allows managers to monitor status of operations and relations with external environment 1. 2. 3. 4. Management Information Systems Transaction Processing Systems Decision Support Systems Enterprise Systems

Chapter 3

1. environment, structure, culture & politics, type of org & style of leadership 1. 2. 3. secondary activity Focus on Market Niche Factors to consider when planning a new system

4. XML and the Value Web 2. internet increases the accessibility, storage, and distribution of information and knowledge for organizations. Internet can lower transactiona and agency costs 1. 2. 3. Network Economics product differentiation Traditional Economics

4. Internet & Organizations 3. marginal cost of adding new participant is almost zero, with much greater marginal gain value of community grows with size, value of software grows grows as installed customer base grows 1. primary activity

2. 3.

Traditional Economics secondary activity

4. Network Economics 4. strategic advantage at industry level collection of independent firms using synchronized IT to coordinate value chains to produce product or service collectively 1. 2. 3. Value Web Business Firm Agency Theory

4. XML and the Value Web 5. Divergent viewpoints lead to political struggle, competition, and conflict political resistence greatly hampers organizational change 1. 2. 3. Organizational Culture Traditional Economics Organization (technical)

4. Organizational Politics 6. firms seek to economize on transaction costs. IT lowers market transaction costs for firm, making it worthwhile for firms to transact with other firms rather than grow the number of employees 1. 2. 3. Transaction Cost Theory Organizational Culture Agency Theory

4. Traditional Economics 7. views firm as a series of activities that add value to products or services, highlighting activities where competitive strategies can best be applied. At each stage, determine how IS can improve operational efficiency and improve customer and supplier intimacy 1. 2. 3. Value Web Business Firm business value chain model

4. XML and the Value Web 8. procise rules, procedures, and practices developed to cope with virtually all expected situations 1. 2. 3. Standard Operating Procedures (Routines) Traditional Economics Internet & Organizations

4. Transaction Cost Theory 9. (strategy for dealing with competitive forces using IT) produce products and services at a lower price than competitors while enhacing quality and level of service 1. 2. 3. Agency Theory low cost leadership Business Firm

4. Network Economics 10. (strategy for dealing with competitive forces using IT) use info systems to enable a focused strategy on a single market niche; specialize 1. 2. 3. low cost leadership secondary activity Business Firm

4. Focus on Market Niche 11. (strategy for dealing with competitive forces using IT) enable new products or services to enter the market, and greatly change customer convenience and experience 1. 2. 3. 4. secondary activity Traditional Economics primary activity product differentiation

11 True/False Questions
1. secondary activity supporting activity True False

2. Traditional Economics marginal cost of adding new participant is almost zero, with much greater marginal gain value of community grows with size, value of software grows grows as installed customer base grows True False
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3. Business Firm collection of business processes True False

4. Organizational Culture Set of assumptions that define goal and product: What products the organization should produce; How and where it should be produced; For whom the products should be produced. powerful unifyin force as well as restraint on change True False

5. Strengthen Customer & supplier relationship (strategy for dealing with competitive forces using IT) use info systems to develop strong ties and loyalty with customers and suppliers; increase switching costs True False

6. XML and the Value Web use IT to develop industry wide standards for exchanging information or transactions electronically XML: eXtensive Mark-up Language. web based language used to create documents True False

7. Agency Theory the cost of managing and supervising rises as firms grow IT can reduce agency costs, making it possible for firms to grow without adding to the costs of supervising, and without adding employees True False

8. primary activity mainstream activity True False

9. Organization (behavioral) a collection of rights, privileges, obligations, and responsibilities that is delicately balanced over a period of time through conflict and conflict resolution True False

10. Organization (technical) a collection of rights, privileges, obligations, and responsibilities that is delicately balanced over a period of time through conflict and conflict resolution True False
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11. Michael Porter's Competitive Forces Model views firm as a series of activities that add value to products or services, highlighting activities where competitive strategies can best be applied At each stage, determine how IS can improve operational efficiency and improve customer and supplier intimacy True
Chapter 6

False

22) A DBMS reduces data redundancy and inconsistency by A) enforcing referential integrity. B) uncoupling program and data. C) utilizing a data dictionary. D) minimizing isolated files with repeated data

23) Which of the following best illustrates the relationship between entities and attributes? A) the entity CUSTOMER with the attribute PRODUCT B) the entity CUSTOMER with the attribute PURCHASE C) the entity PRODUCT with the attribute PURCHASE D) the entity PRODUCT with the attribute CUSTOMER

24) A characteristic or quality describing an entity is called a(n) A) field. B) tuple. C) key field. D) attribute.

25) Which of the following non-digital data storage items is most similar to a database? A) library card catalog. B) cash register receipt. C) doctor's office invoice. D) list of sales totals on a spreadsheet.

26) The confusion created by ________ makes it difficult for companies to create customer relationship management, supply chain management, or enterprise systems that integrate data from different sources. A) batch processing B) data redundancy C) data independence

D) online processing

27) Duplicate data in multiple data files is called data ________. A) redundancy B) repetition C) independence D) partitions

28) A DBMS makes the A) physical database available for different logical views. B) logical database available for different analytical views. C) physical database available for different analytical views. D) relational database available for different physical views.

29) The logical view A) shows how data are organized and structured on the storage media. B) presents an entry screen to the user. C) allows the creation of supplementary reports. D) presents data as they would be perceived by end users.

30) DBMS for midrange computers include all of the following EXCEPT A) DB2. B) Oracle. C) Microsoft SQL Server. D) Microsoft Access.

31) The type of logical database model that treats data as if they were stored in two-dimensional tables is the A) OODBMS. B) pre-digital DBMS. C) relational DBMS. D) hierarchical DBMS.

32) Oracle Database Lite is a(n) A) DBMS for small handheld computing devices. B) Internet DBMS. C) mainframe relational DBMS. D) DBMS for midrange computers.

33) Microsoft SQL Server is a(n) A) DBMS for small handheld computing devices. B) Internet DBMS. C) desktop relational DBMS. D) DBMS for midrange computers.

34) In a table for customers, the information about a single customer would reside in a single A) field. B) row. C) column.

35) In a relational database, a record is referred to in technical terms as a(n) A) tuple. B) row. C) entity. D) field.

36) A field identified in a table as holding the unique identifier of the table's records is called the A) primary key. B) key field. C) primary field. D) unique ID.

37) A field identified in a record as holding the unique identifier for that record is called the A) primary key. B) key field. C) primary field. D) unique ID.

38) In a relational database, the three basic operations used to develop useful sets of data are A) select, project, and where. B) select, join, and where. C) select, project, and join. D) select, from, and join.

39) The select operation A) combines relational tables to provide the user with more information than is otherwise available. B) creates a subset consisting of columns in a table. C) identifies the table from which the columns will be selected. D) creates a subset consisting of all records in the file that meet stated criteria.

40) The join operation A) combines relational tables to provide the user with more information than is otherwise available. B) identifies the table from which the columns will be selected. C) creates a subset consisting of columns in a table. D) organizes elements into segments.

41) The project operation A) combines relational tables to provide the user with more information than is otherwise available. B) creates a subset consisting of columns in a table. C) organizes elements into segments. D) identifies the table from which the columns will be selected.

42) Which of the following database types is useful for storing java applets as well as processing large numbers of transactions? A) relational DBMS B) hierarchical DBMS

C) object-relational DBMS D) OODBMS

43) The type of database management approach that can handle multimedia is the A) hierarchical DBMS. B) relational DBMS. C) network DBMS. D) object-oriented DBMS.

44) The data dictionary serves as an important data management tool by A) assigning attributes to the data. B) creating an inventory of data contained in the database. C) presenting data as end users or business specialists would perceive them. D) maintaining data in updated form.

45) An automated or manual file that stores information about data elements and data characteristics such as usage, physical representation, ownership, authorization, and security is the A) data dictionary. B) data definition diagram. C) entity-relationship diagram. D) relationship dictionary.

46) The specialized language programmers use to add and change data in the database is called

A) a data access language. B) a data manipulation language. C) structured Query language. D) a data definition language.

47) The most prominent data manipulation language today is A) Access. B) DB2. C) SQL. D) Crystal Reports.

48) DBMSs typically include report-generating tools in order to A) retrieve and display data. B) display data in an easier-to-read format. C) display data in graphs. D) perform predictive analysis.

49) The process of streamlining data to minimize redundancy and awkward many-to-many relationships is called A) normalization. B) data scrubbing. C) data cleansing. D) data defining.

50) A schematic of the entire database that describes the relationships in a database is called a(n) A) data dictionary. B) intersection relationship diagram. C) entity-relationship diagram.

D) data definition diagram.

51) A one-to-one relationship between two entities is symbolized in a diagram by a line that ends with A) two short marks. B) one short mark. C) a crow's foot. D) a crow's foot topped by a short mark. 52) A one-to-many relationship between two entities is symbolized in a diagram by a line that ends with A) two short marks. B) one short mark. C) a crow's foot. D) a crow's foot topped by a short mark.

53) In what type of a database system is the entire central database duplicated at all remote locations? A) partitioned B) normalized C) replicated D) networked

54) Which of the following is a main disadvantage to a distributed database system? A) lack of flexibility B) susceptibility to data inconsistency C) poor responsiveness to local users

D) requires more expensive computers

55) A data warehouse is composed of A) historical data from legacy systems. B) current data. C) internal and external data sources. D) historic and current internal data.

56) A data mart usually can be constructed more rapidly and at lower cost than a data warehouse because A) a data mart typically focuses on a single subject area or line of business. B) all the information is historical. C) a data mart uses a Web interface. D) all of the information belongs to a single company.

57) Tools for consolidating, analyzing, and providing access to vast amounts of data to help users make better business decisions are known as A) DSS. B) business intelligence. C) OLAP. D) data mining.

58) The tool that enables users to view the same data in different ways using multiple dimensions is A) predictive analysis.

B) SQL. C) OLAP. D) data mining.

59) OLAP is a tool for enabling A) users to obtain online answers to ad-hoc questions in a rapid amount of time. B) users to view both logical and physical views of data. C) programmers to quickly diagram data relationships. D) programmers to normalize data.

60) Data mining is a tool for allowing users to A) quickly compare transaction data gathered over many years. B) find hidden relationships in data. C) obtain online answers to ad hoc questions in a rapid amount of time. D) summarize massive amounts of data into much smaller, traditional reports.

61) In terms of data relationships, associations refers to A) events linked over time. B) patterns that describe a group to which an item belongs. C) occurrences linked to a single event. D) undiscovered groupings.

62) ________ tools are used to analyze large unstructured data sets, such as e-mail, memos, survey responses, etc., to discover patterns and relationships.

A) OLAP B) Text mining C) Web mining D) Web content mining

63) An alternative to using application server software for interfacing between a Web server and back-end databases is A) CGI. B) HTML. C) Java. D) SQL.

64) The organization's rules for sharing, disseminating, acquiring, standardizing, classifying, and inventorying information is called a(n) A) information policy. B) data definition file. C) data quality audit. D) data governance policy.

65) The special organizational function whose responsibilities include the technical and operational aspects of managing data, including physical database design and maintenance, is called A) data administration. B) database administration. C) information policy administration. D) data auditing.

66) Which common database challenge is illustrated by the text's discussion of receiving multiple pieces of the same direct mail advertising? A) data normalization B) data accuracy C) data redundancy D) data inconsistency

67) Detecting and correcting data in a database or file that are incorrect, incomplete, improperly formatted, or redundant is called A) data auditing. B) defragmentation. C) data scrubbing. D) data optimization. 68) As discussed in the Interactive Session: Technology, what problem was MySpace facing in its data management? A) program-data dependence B) data redundancy C) scalability D) data quality

69) Data cleansing not only corrects errors but also A) establishes logical relationships between data. B) structures data. C) normalizes data.

D) enforces consistency among different sets of data.

70) Which of the following is NOT a method for performing a data quality audit? A) surveying entire data files B) surveying samples from data files C) surveying data definition and query files D) surveying end users about their perceptions of data quality Chapter 10 1. greater pricing flexibility. 1. Compared to digital markets, traditional markets have - lower search costs. - stronger network effects. - higher delayed gratification effects. - higher transaction costs. Compared to traditional goods, digital goods have - greater pricing flexibility. - lower marketing costs. - higher production costs. - higher inventory costs. In general, for digital goods, the marginal cost of producing another unit is about zero. - True - False

2.

3.

The effort required to locate a suitable product is called - price discrimination. - search costs. - menu costs. - transparency costs. 2. richness 1. Tools that compare user behavior and interests to make purchasing recommendations to users are called ________ tools. - clickstream tracking - customer tracking - collaborative filtering - filtering

4.

2.

The Internet shrinks information asymmetry. - True - False The integration of video, audio, and text marketing messages into a single marketing message and consumer experience describes which dimension of ecommerce technology? - ubiquity - personalization/customization - richness - interactivity

3.

An information broker provides product, pricing, and availability information to individuals and businesses and generates revenue from advertising or from directing buyers to sellers. - True - False 3. pop-up ad 1. Which of the following is an ad that opens automatically and does not disappear until the user clicks on it? - pop-up ad - controlled ad - portal ad - banner ad Which of the following statements about m-commerce payments is NOT true? - Use of mobile handsets as payment devices is already well established in Europe, Japan, and South Korea. - The cell phone in the United States is not connected to a wide network of financial institutions. - Japanese cell phones act like mobile wallets, containing a variety of payment mechanisms. - The three kinds of mobile payments systems used in Japan are mobile credit cards, mobile debit cards, and digital wallets. Which of the following businesses utilizes the content provider Internet business model? - Amazon.com - eBay.com - CNN.com - Motocross.com Which of the following is NOT one of the categories of services that are popular for m-commerce? - location-based services - financial services

4.

2.

3.

4.

- games and entertainment - e-books 4. is still in its infancy. 1. In the United States, m-commerce - has become widely adopted. - is still in its infancy. - represents a major fraction of total e-commerce transactions. - is growing, due to the emergence of 2G networks Which of the following statements about m-commerce payments is NOT true? - Use of mobile handsets as payment devices is already well established in Europe, Japan, and South Korea. - The cell phone in the United States is not connected to a wide network of financial institutions. - Japanese cell phones act like mobile wallets, containing a variety of payment mechanisms. - The three kinds of mobile payments systems used in Japan are mobile credit cards, mobile debit cards, and digital wallets. The Internet shrinks information asymmetry. - True - False Reducing the business process layers in a distribution channel is called - disintermediation. - BPR. - market segmentation. - network effects. What strategy was implemented by Stonyfield Farm in its use of blogs? - low-cost leadership - product differentiation - focus on market niche - strengthen customer and supplier intimacy Disintermediation provides major benefits to the distributor. - True - False Which of the following businesses utilizes the content provider Internet business model? - Amazon.com - eBay.com - CNN.com - Motocross.com All previous mass media in modern history, including the printing press, use a broadcast model where content is created in a central location by experts.

2.

3.

4.

5. True 1.

2.

3.

4.

- True - False 6. True 1. Information ________ exists when one party in a transaction has more information that is important for the transaction than the other party. - transparency - asymmetry - complexity - imbalance An information broker provides product, pricing, and availability information to individuals and businesses and generates revenue from advertising or from directing buyers to sellers. - True - False The integration of video, audio, and text marketing messages into a single marketing message and consumer experience describes which dimension of ecommerce technology? - ubiquity - personalization/customization - richness - interactivity Businesses retailing products and services directly via the Internet to individual consumers best describes - B2B electronic commerce. - C2C electronic commerce. - M-commerce. - B2C electronic commerce. Retail consumer e-commerce is still growing at single-digit rates. - True - False Amazon.com uses Web personalization as a major marketing tool. - True - False Disintermediation provides major benefits to the distributor. - True - False

2.

3.

4.

7. True 1.

2.

3.

Companies rarely use Web pages to analyze customer information. - True - False 8. C2C electronic commerce.

4.

1.

Net marketplaces - focus on continuous business process coordination between companies for supply chain management. - are industry owned or operate as independent intermediaries between buyers and sellers. - are geared towards short-term spot purchasing. - are more relationship oriented than private industrial networks. Pure-play businesses - are an example of business-to-business electronic commerce. - do not sell a physical product. - are extensions of traditional bricks-and-mortar businesses. - did not have an earlier existing bricks-and-mortar business before they went to the Internet. eBay is an example of - a click-and-mortar business. - C2C electronic commerce. - B2C electronic commerce. - an online exchange.

2.

3.

The effort required to locate a suitable product is called - price discrimination. - search costs. - menu costs. - transparency costs. 9. virtual storefront 1. Which of the following statements about m-commerce payments is NOT true? - Use of mobile handsets as payment devices is already well established in Europe, Japan, and South Korea. - The cell phone in the United States is not connected to a wide network of financial institutions. - Japanese cell phones act like mobile wallets, containing a variety of payment mechanisms. - The three kinds of mobile payments systems used in Japan are mobile credit cards, mobile debit cards, and digital wallets. Which of the following is NOT a recent development in e-commerce? - growth of wireless Internet connections - online, interactive models for newspapers and other traditional media - use of blogs as a commercial medium - transformation of the music recording industry Which of the following is NOT one of the categories of services that are popular for m-commerce? - location-based services - financial services

4.

2.

3.

- games and entertainment - e-books Which of the following Internet business models does Amazon.com use? - information broker - transaction broker - online service provider - virtual storefront 10. strengthen customer and supplier intimacy 1. Which Internet business model is Photobucket most closely aligned with? - service provider - content provider - portal - social network Why are companies interested in setting up MySpace profiles for their products? - to bypass broadcast regulations for advertising to children - to gather data on MySpace users linking to them - to take advantage of free advertising - to create personal relationships with consumers Which of the following statements about m-commerce payments is NOT true? - Use of mobile handsets as payment devices is already well established in Europe, Japan, and South Korea. - The cell phone in the United States is not connected to a wide network of financial institutions. - Japanese cell phones act like mobile wallets, containing a variety of payment mechanisms. - The three kinds of mobile payments systems used in Japan are mobile credit cards, mobile debit cards, and digital wallets. What strategy was implemented by Stonyfield Farm in its use of blogs? - low-cost leadership - product differentiation - focus on market niche - strengthen customer and supplier intimacy Companies rarely use Web pages to analyze customer information. - True - False Disintermediation provides major benefits to the distributor. - True - False 4.

2.

3.

4.

11. True 1.

2.

3.

Automobile manufacturing is an example of a vertical market. - True - False

Retail consumer e-commerce is still growing at single-digit rates. - True - False 12. disintermediation. 1. Which Internet business model is Photobucket most closely aligned with? - service provider - content provider - portal - social network Which Internet business model is JR.com most closely aligned with? - virtual storefront - exchange - transaction broker - online marketplace Reducing the business process layers in a distribution channel is called - disintermediation. - BPR. - market segmentation. - network effects.

4.

2.

3.

Disintermediation provides major benefits to the distributor. - True - False 13. search costs 1. The effort required to locate a suitable product is called - price discrimination. - search costs. - menu costs. - transparency costs. Compared to traditional goods, digital goods have - greater pricing flexibility. - lower marketing costs. - higher production costs. - higher inventory costs. Digital goods are goods that are - produced digitally. - sold over digital networks. - delivered digitally. - used with digital equipment.

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The organizational department responsible for handling customer service issues is the - service center. - customer support department. - call center. - sales department. The Internet shrinks information asymmetry. - True - False Amazon.com uses Web personalization as a major marketing tool. - True - False Retail consumer e-commerce is still growing at single-digit rates. - True - False

14. False 1.

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3.

Automobile manufacturing is an example of a vertical market. - True - False 15. did not have an earlier existing bricks-and-mortar business before they went to the Internet. 1. Online marketplaces - save users money and time by processing online sales dealings. - provide a digital environment where buyers and sellers can establish prices for products. - create revenue by providing digital content over the Web. - sell physical products directly to consumers or individual businesses. Pure-play businesses - are an example of business-to-business electronic commerce. - do not sell a physical product. - are extensions of traditional bricks-and-mortar businesses. - did not have an earlier existing bricks-and-mortar business before they went to the Internet. eBay is an example of - a click-and-mortar business. - C2C electronic commerce. - B2C electronic commerce. - an online exchange. Net marketplaces - focus on continuous business process coordination between companies for supply chain management. - are industry owned or operate as independent intermediaries between buyers and

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sellers. - are geared towards short-term spot purchasing. - are more relationship oriented than private industrial networks. 16. clickstream tracking 1. The act of engaging consumers in a dialog that dynamically adjusts the experience to the individual describes which dimension of e-commerce technology? - ubiquity - personalization/customization - richness - interactivity Tools that record customer activities at Web sites and store them in a log for further analysis are called ________ tools. - clickstream tracking - customer tracking - collaborative filtering - filtering Tools that compare user behavior and interests to make purchasing recommendations to users are called ________ tools. - clickstream tracking - customer tracking - collaborative filtering - filtering A marketplace extended beyond traditional boundaries and removed from a temporal and geographic location is called a(n) - exchange. - marketspace. - online marketplace. - e-hub. Disintermediation provides major benefits to the distributor. - True - False Companies rarely use Web pages to analyze customer information. - True - False The Internet shrinks information asymmetry. - True - False Retail consumer e-commerce is still growing at single-digit rates. - True - False

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17. True 1.

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18. True

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The organizational department responsible for handling customer service issues is the - service center. - customer support department. - call center. - sales department. EDI standards that take advantage of network communications have yet to be fully implemented at the industry level. - True - False An online syndicator aggregates content or applications from multiple sources, packaging them for distribution, and reselling them to third-party Web sites. - True - False Varying a product's price according to the supply situation of the seller is called ________ pricing. - menu - flexible - dynamic - asymmetric Online marketplaces - save users money and time by processing online sales dealings. - provide a digital environment where buyers and sellers can establish prices for products. - create revenue by providing digital content over the Web. - sell physical products directly to consumers or individual businesses. Compared to traditional goods, digital goods have - greater pricing flexibility. - lower marketing costs. - higher production costs. - higher inventory costs. Consumers selling goods and services electronically to other consumers best describes: - disintermediation. - C2C electronic commerce. - M-commerce. - B2C electronic commerce. In general, for digital goods, the marginal cost of producing another unit is about zero. - True - False

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19. True 1.

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20. service provider 1. Which of the following Internet business models does Amazon.com use? - information broker - transaction broker - online service provider - virtual storefront Which Internet business model is Photobucket most closely aligned with? - service provider - content provider - portal - social network Which Internet business model is JR.com most closely aligned with? - virtual storefront - exchange - transaction broker - online marketplace

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3.

Which of the following statements about m-commerce payments is NOT true? - Use of mobile handsets as payment devices is already well established in Europe, Japan, and South Korea. - The cell phone in the United States is not connected to a wide network of financial institutions. - Japanese cell phones act like mobile wallets, containing a variety of payment mechanisms. - The three kinds of mobile payments systems used in Japan are mobile credit cards, mobile debit cards, and digital wallets. 21. save users money and time by processing online sales dealings. 1. Online marketplaces - save users money and time by processing online sales dealings. - provide a digital environment where buyers and sellers can establish prices for products. - create revenue by providing digital content over the Web. - sell physical products directly to consumers or individual businesses. An information broker provides product, pricing, and availability information to individuals and businesses and generates revenue from advertising or from directing buyers to sellers. - True - False Transaction brokers - generate revenue from advertising or from directing buyers to sellers. - save users money and time by processing online sales dealings. - provide a digital environment where buyers and sellers can establish prices for

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products. - sell physical products directly to consumers or individual businesses. Tools that compare user behavior and interests to make purchasing recommendations to users are called ________ tools. - clickstream tracking - customer tracking - collaborative filtering - filtering 22. call center. 1. The Internet shrinks information asymmetry. - True - False The organizational department responsible for handling customer service issues is the - service center. - customer support department. - call center. - sales department. Companies rarely use Web pages to analyze customer information. - True - False 4.

2.

3.

The effort required to locate a suitable product is called - price discrimination. - search costs. - menu costs. - transparency costs. 23. B2C electronic commerce. 1. Businesses retailing products and services directly via the Internet to individual consumers best describes - B2B electronic commerce. - C2C electronic commerce. - M-commerce. - B2C electronic commerce. An information broker provides product, pricing, and availability information to individuals and businesses and generates revenue from advertising or from directing buyers to sellers. - True - False Consumers selling goods and services electronically to other consumers best describes: - disintermediation. - C2C electronic commerce.

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- M-commerce. - B2C electronic commerce. Which of the following businesses utilizes the content provider Internet business model? - Amazon.com - eBay.com - CNN.com - Motocross.com 24. asymmetry 1. The integration of video, audio, and text marketing messages into a single marketing message and consumer experience describes which dimension of ecommerce technology? - ubiquity - personalization/customization - richness - interactivity Tools that compare user behavior and interests to make purchasing recommendations to users are called ________ tools. - clickstream tracking - customer tracking - collaborative filtering - filtering An information broker provides product, pricing, and availability information to individuals and businesses and generates revenue from advertising or from directing buyers to sellers. - True - False 4.

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3.

Information ________ exists when one party in a transaction has more information that is important for the transaction than the other party. - transparency - asymmetry - complexity - imbalance 25. interactivity 1. Which of the following is an ad that opens automatically and does not disappear until the user clicks on it? - pop-up ad - controlled ad - portal ad - banner ad The organizational department responsible for handling customer service issues is the - service center.

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- customer support department. - call center. - sales department. 3. Tools that record customer activities at Web sites and store them in a log for further analysis are called ________ tools. - clickstream tracking - customer tracking - collaborative filtering - filtering The act of engaging consumers in a dialog that dynamically adjusts the experience to the individual describes which dimension of e-commerce technology? - ubiquity - personalization/customization - richness - interactivity Amazon.com uses Web personalization as a major marketing tool. - True - False Automobile manufacturing is an example of a vertical market. - True - False Companies rarely use Web pages to analyze customer information. - True - False

4.

26. False 1.

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3.

The Internet shrinks information asymmetry. - True - False 27. are industry owned or operate as independent intermediaries between buyers and sellers. 1. eBay is an example of - a click-and-mortar business. - C2C electronic commerce. - B2C electronic commerce. - an online exchange. Pure-play businesses - are an example of business-to-business electronic commerce. - do not sell a physical product. - are extensions of traditional bricks-and-mortar businesses. - did not have an earlier existing bricks-and-mortar business before they went to the Internet.

4.

2.

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Net marketplaces - focus on continuous business process coordination between companies for supply chain management. - are industry owned or operate as independent intermediaries between buyers and sellers. - are geared towards short-term spot purchasing. - are more relationship oriented than private industrial networks. Online marketplaces - save users money and time by processing online sales dealings. - provide a digital environment where buyers and sellers can establish prices for products. - create revenue by providing digital content over the Web. - sell physical products directly to consumers or individual businesses. Automobile manufacturing is an example of a vertical market. - True - False The Internet shrinks information asymmetry. - True - False Amazon.com uses Web personalization as a major marketing tool. - True - False

4.

28. False 1.

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3.

Web sites cannot currently provide customers with call center interaction. - True - False 29. transformation of the music recording industry 1. Which of the following statements about m-commerce payments is NOT true? - Use of mobile handsets as payment devices is already well established in Europe, Japan, and South Korea. - The cell phone in the United States is not connected to a wide network of financial institutions. - Japanese cell phones act like mobile wallets, containing a variety of payment mechanisms. - The three kinds of mobile payments systems used in Japan are mobile credit cards, mobile debit cards, and digital wallets. Which of the following is NOT one of the unique features of e-commerce technology? - information density - transparency - richness - social technology

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Which of the following is NOT a recent development in e-commerce? - growth of wireless Internet connections - online, interactive models for newspapers and other traditional media - use of blogs as a commercial medium - transformation of the music recording industry

Which of the following Internet business models does Amazon.com use? - information broker - transaction broker - online service provider - virtual storefront 30. dynamic 1. Podcasting allows subscribers to listen to live, streaming radio and other audio content. - True - False Disintermediation provides major benefits to the distributor. - True - False An online syndicator aggregates content or applications from multiple sources, packaging them for distribution, and reselling them to third-party Web sites. - True - False Varying a product's price according to the supply situation of the seller is called ________ pricing. - menu - flexible - dynamic - asymmetric

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