KFC (Kentucky Fried Chicken) is the world's largest chain of fried chicken fast food restaurants, headquartered in Louisville,

Kentucky in the United States. An "American icon", it is the second largest restaurant chain after McDonald's, with over 17,000 outlets in 105 countries and territories. It was founded by Colonel Harland Sanders, who began selling fried chicken from his roadside restaurant in Corbin, Kentucky during the Great Depression. A market situation analysis is used to analyse the current market or industry in which you would like to launch a new product. It identifies major competitors within that market, therefore allowing you to plan the launch of your new product accordingly The image is used to identify KFC, a notable product or service. The significance of the logo is to help the reader identify the product or service, assure the readers that they have reached the right article containing critical commentary about that product or service, and illustrate .branding associations of the product or service in a way that words alone could not convey Calorie and Nutrition information for popular products from KFC

Our Products We cook our products well above the minimum temperature recommended by WHO. We have developed standard procedure that would minimize risk of cross .contamination between raw and ready-to-eat products

We provide information on the nutritional values of KFC products to assist our customers in planning a wholesome and balanced meal. For frying all of our products, we use nonhydrogenated palm oil that contains insignificant amount of trans fat and it is 100% .cholesterol free

We have a team of food technologists constantly experimenting with new flavors and creative concepts to provide more value, choices and healthy options for our customers. Apart from introducing international products into our market, we have also developed some popular local flavors designed to enable our customers to enjoy an exciting dining experience

Introduction of CompanyKFC is the world largest and most well known chicken restaurant. Every day, more than 12million customers are served at KFC restaurants in 109 countries and territories around theworld. KFC operates more than 5,200 restaurants in the United States and more than 15,000units around the world. KFC is world famous for its Original Recipe fried chicken -- madewith the same secret blend of 11 herbs and spices Colonel Harland Sanders perfected more thana half-century ago. Customers around the globe also

enjoy more than 300 other products -- fromKentucky Grilled Chicken in the United States to a salmon sandwich in Japan.John Y Brown and Jerry Messy purchased KFC for USA for $2 million in 1964 that time KFCbecome a corporation. After five years, Colonel buys first 100 shares of KFC. In 1986, PepsiCompany purchased KFC. Pepsi company changed the logo from Kentucky fried chicken toKFC in 1991 and then in 1992 KFC 1000th restaurant opened in Japan and in 1994 9000threstaurant in china. KFC is the part of Tricon global restaurant. Tricon global restaurant is theworld largest restaurant group, with in nearly 100 countries around the world, which in turn wasspun off in 1997, and has now been renamed to Yum! Brands

Current Products Mighty Zinger Cola slaw Zinger burger Scope of wall Fish zinger burger Fruit salad Col. Fillet burger Mineral /water Salsa twister Espresso Machos burger Cappuccino Chicken burger Cheese Sub 60 twister Nuggets Hot wings Fries Milo Frothe Corn on the cob Arabian spice Chicken mania Dinner rolls Crispy chicken chunks Hot and crispy soup Soft DrinkGIFT Business School

marketing strategies. They may not be able to up sell the products as the corporate wants. As a result, profit may be affected. 6. Fewer opportunities to expand its restaurants base (due to financial reasons) KFC is not a listed company because they say that they dont need investors yet they say that they are not opening up new franchises due to lack of resources and jut focus on maintaining their current franchises. This can cause them harm because the market is still unsaturated and there is market which is still not being entertained. They need to open up franchises there to cater the demands of that market and gain market share which can be taken by competitor if it makes the move before KFC. 7. Lack of communication channel for customers The mission of KFC is people be the first, customers be the focus. It is found that KFC did not take a proactive approach on listening to customers and employees. There is no systematic customer survey for its products and services. It wholly relies on the branch managers and public relation officers to get the customers opinion. As customers of KFC, however, they would realize that it is not usual that managers and public relation officer would take the chance to ask for opinion. Although the website of KFC has a customer service comment box for customers to send suggestion. It may ignore those customers who are not computer users. In addition, its customer service hotline is not highly promoted. It means that it lacks communication channel between KFC and customers What is market situation analysis?/ : Popular Items: Beverages, Chicken, Chicken Wings, Desserts, Fried Chicken, Grilled Chicken, Salads, Sandwiches, Sauces, Sides

This is a space for an open conversation between you and other people with interests and passions in this company or organization. Sometimes representatives from the company or .organization may take part in the conversation too

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The community here isn't owned by any one person, company or organization. It is brought to life through the care and feeding of all the participants KFC is the largest fast-food chain in Malaysia and Brunei, serving world famous Original Recipe fried chicken which contains secret blend of 11 herbs and spices. Apart from serving finger-licking good food, we continuously aim for high quality and are committed to ensure .food safety by stringent control to maintain our standards .