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t-On-Bajaj-Automobiles-Sales-Marketing&id=ru> * Ting vit </language?destination=http%3A%2F%2Fwww.scribd.com%2Fdoc%2F21052724%2FProjec t-On-Bajaj-Automobiles-Sales-Marketing&id=vi> * Jzyk polski </language?destination=http%3A%2F%2Fwww.scribd.com%2Fdoc%2F21052724%2FProjec t-On-Bajaj-Automobiles-Sales-Marketing&id=pl> * Bahasa indonesia </language?destination=http%3A%2F%2Fwww.scribd.com%2Fdoc%2F21052724%2FProjec t-On-Bajaj-Automobiles-Sales-Marketing&id=id> 13 Go BackComment Link Embed of 59 Readcast 0inShare <javascript:void(0);> APROJECT REPORTONSALES MARKETING OF BAJAJAUTOMOBILESSUBMITTED IN PARTIAL FULFILLMENTFOR THE AWARD OFTHE DEGREE OF BACHELOR OF BUSINESSADMINISTRATIONUNDER THE GUIDANCE OF Dr. AMIT GUPTA SUBMITTED BY: VipulEnrollment no.(BBA III sem., Section A) 1 DECLARATION I hereby declare that this project entitled SALES MARKETINGOF BAJAJ AUTOMOBILES is an original work and the samehas not been submitted to any another institute for any other degree.All sources of information and help are authentic and have beenacknowledged in the project report. Vipul (STUDENT) 2 CERTIFICATE This is to certify that Vipul, student of BBA 3rd sem of MAHARAJA AGRASEN INSTITUTE OF MANAGEMENTSTUDIES affiliated to Guru Gobind Singh IndraprasthaUniversity,Delhihas completed his project under mysupervision.He made this project with my complete satisfactionand as per the requirement of thecourse.Dr. AMIT GUPTAProject GuideFaculty(MAIMS) 3 ACKNOWLEDGEMENT With an overwhelming sense of gratitude,I acknowledge thevaluable guidance and consistent encouragement extended to me by our knowledgeable faculty members with whose guidance,I amable to accomplish this endeavor.Their technical acumen and yearsof experience have provided me with crucial inputs at a criticalstage.I am especially thankful and grateful to my project guide Dr. AmitGupta who motivated and helped me in completing my project. STUDENTVipul 4 TABLE OF CONTENTS

Student declaration...iCertificate from Guide....iiAcknowledgement.....iii CHAPTER- 1 Page no.INTRODUCTION 2COMPANY PROFILE 3PRODUCTS PROFILE 5 CHAPTER-2 SIGNIFICANCE AND MANAGERIAL USEFULNESS 23OBJECTIVES 24SCOPE OF STUDY 24CONCEPTUAL DISCUSSION 26 CHAPTER-3 RESEARCH & METHODOLOGY 28 CHAPTER-4 MARKET SHARE 32SWOT ANALYSIS 37ANNUAL REPORTS 40 CHAPTER-5 SUGGESTIONS AND RECOMMENDATIONS 48BIBLIOGRAPHY v 5 CHAPTER- 1 6 INTRODUCTION BAJAJ Brand is the visual expression of our thoughts and actions.Itconveys to everyone our intention to constantly inspire confidence.Our customers are the primary audience for our brand.Indeed, our Brand Identityis shaped as much by their belief in Bajaj as it is by our own vision.Everything we do is always reinforce the distinctiveness and the power of our brand. We do this by living our brand essence and by continuouslyseeking to enhance our customers experience.Our brand essenceencapsulates our mission at Bajaj.It is the singular representation of our terms of endearment with our customers.It provides the basis on which wegrow profitably in the market.Blending together and the implicitexpectations of our customers.By challenging the given. By exploring theunknown and thereby stretching ourselves towards future. 7 COMPANY PROFILE Bajaj Auto has a technical tie-up with Kawasaki Heavy Industries of Japan to produce arange of the latest, state-of-art two-wheelers in India. Since the tie-up in 1986, Bajaj Autohas launched KB100, KB RTZ, KB125, 4S, 4S Champion, Boxer, Caliber, Caliber115,Wind125 and India s first real cruiser bike, the Kawasaki Bajaj Eliminator. A Fortune 500company with a turnover of USD 10 billion (Rs. 45,840crore), Kawasaki HeavyIndustries has crafted new technologies for over a hundred years. These technologieshave redefined space systems, aircrafts, jet engines, ships, locomotive, energy plants,construction machinery, automation systems, apart from a range of high quality, highreliability two-wheelers. Kawasaki has given the world its legendary series of 600-1200cc Ninja and1600 Vulcan bikes. Straight from Kawasaki design boards, theKawasaki Bajaj Eliminator redefines the pleasure of "biking" in looks as well as performance. Our Brand Values Brand values: Learning, Innovation, Perfection, Speed and Transparency.Bajaj constantly inspires confidence through excitement engineering. Learning: Learning is how we ensure proactivity.It is a value that embraces knowledge as the platform for building well informed,reasoned, and decisive actions . 8

Innovation: Innovation is how we create the future.It is a value that provokes us to reach beyond the obvious in pursuit of that which exceedsthe ordinary. Perfection: Perfection is how we set new standards.It is a value that exhibits our determination to excel by endeavouring to establish new benchmarks all the time. Speed: Speed is how we convey clear conviction.It is a value that keeps us sharply responsive, mirroring our commitment towards our goals and processes. Transparency: Transparency is how we characterise ourselves.It is a value that makes us worthy of credibility through integrity, of trust throughsensitivity and of loyalty through interdependence9 HISTORICAL BACKGROUND DecemberBajaj Dicsover launchedJuneBajaj Avenger launchedFebruaryBajaj Wave launchedSept/OctBajaj Discover DTS-i launchedAugustNew Bajaj Chetak 4 stroke with Wonder Gear launchedMay Bajaj CT100 LaunchedJanuaryBajaj unveils new brand identity, dons new symbol, logo and brandlineOctoberPulsar DTS-i is launched.October107,115 Motorcycles sold in a month.JulyBajaj Wind 125,The World Bike, is launched in India.FebruaryBajaj Auto launched its Caliber115 "Hoodibabaa!" in the executivemotorcycle segment. November Bajaj Auto launches its latest offering in the premium bike segmentPulsar.JanuaryThe Eliminator is launched.The Bajaj Saffire is introduced.Caliber motorcycle notches up 100,000 sales in record time of 12 months.Production commences at Chakan plant.June 7thKawasaki Bajaj Caliber rolls out of Waluj.July 25thLegend, Indias first four-stroke scooter rolls out of Akurdi.OctoberSpirit launched. The Kawasaki Bajaj Boxer and the RE diesel Autorickshaw areintroduced. November 29Bajaj Auto is 50.Agreements signed with Kubota of Japan for the development of dieselengines for three-wheelers and with Tokyo R&D for ungeared Scooter and10 moped development. The Bajaj Super Excel is introduced while Bajaj celebrates its tenmillionth vehicle.One million vehicles were produced and sold in this financial year.The Bajaj Classic is introduced.The Kawasaki Bajaj 4S Champion is introduced.The Bajaj Sunny is introduced. The Bajaj M-80 and the Kawasaki Bajaj KB100 motorcycles areintroduced.500,000 vehicles produced and sold in a single financial year. November The Waluj plant inaugurated by the erstwhile President of India, ShriGiani Zail Singh. Production commences at Waluj, Aurangabad in a record time of 16months. 1984 January19Foundation stone laid for the new Plant at Waluj, Aurangabad. 1981 The Bajaj M-50 is introduced. 1977 The Rear Engine Autorickshaw is introduced. Bajaj Auto achieves production and sales of 100,000 vehicles in a singlefinancial year. 1976 The Bajaj Super is introduced. 1975 BAL & Maharashtra Scooters Ltd. joint venture. 1972 The Bajaj Chetak is introduced. 1971 The three-wheeler goods carrier is introduced. 1970

Bajaj Auto rolls out its 100,000th vehicle. 1960 Bajaj Auto becomes a public limited company. Bhoomi Poojan of AkurdiPlant.11 1959 Bajaj Auto obtains licence from the Government of India to manufacturetwo- and three-wheelers. 1948 Sales in India commence by importing two- and three-wheelers. 1945 November 29Bajaj Auto comes into existence as M/s Bachraj Trading CorporationPrivate Limited. ORGANIZATIONAL CHART Board of Directors Rahul Bajaj <http://www.bajajauto.com/1024/aboutbajaj/rahul.asp>ChairmanMadhur Bajaj <http://www.bajajauto.com/1024/aboutbajaj/madhur.asp>Vice Chairman & Whole-Time Director Rajiv Bajaj <http://www.bajajauto.com/1024/aboutbajaj/rajiv.asp>Managing Director Sanjiv Bajaj <http://www.bajajauto.com/1024/aboutbajaj/sanjiv.asp>Executive Director D.S. Mehta <http://www.bajajauto.com/1024/aboutbajaj/dsmehta.asp>Whole-Time Director Kantikumar R. Podar <http://www.bajajauto.com/1024/aboutbajaj/kantikumar.asp>Director Shekhar Bajaj <http://www.bajajauto.com/1024/aboutbajaj/shekhar.asp>Director D.J. Balaji Rao <http://www.bajajauto.com/1024/aboutbajaj/balajirao.asp>Director J.N. Godrej <http://www.bajajauto.com/1024/aboutbajaj/jngodrej.asp>Director S.H. Khan <http://www.bajajauto.com/1024/aboutbajaj/shkhan.asp>Director Mrs. Suman Kirloskar <http://www.bajajauto.com/1024/aboutbajaj/suman.asp>Director Naresh Chandra <http://www.bajajauto.com/1024/aboutbajaj/naresh.asp>Director 12 <http://www.bajajauto.com/1024/aboutbajaj/rahul.asp> <http://www.bajajauto.com/1024/aboutbajaj/madhur.asp> <http://www.bajajauto.com/1024/aboutbajaj/rajiv.asp> <http://www.bajajauto.com/1024/aboutbajaj/sanjiv.asp> <http://www.bajajauto.com/1024/aboutbajaj/dsmehta.asp> <http://www.bajajauto.com/1024/aboutbajaj/kantikumar.asp> <http://www.bajajauto.com/1024/aboutbajaj/shekhar.asp> <http://www.bajajauto.com/1024/aboutbajaj/balajirao.asp> <http://www.bajajauto.com/1024/aboutbajaj/jngodrej.asp> <http://www.bajajauto.com/1024/aboutbajaj/shkhan.asp> <http://www.bajajauto.com/1024/aboutbajaj/suman.asp> <http://www.bajajauto.com/1024/aboutbajaj/naresh.asp> Nanoo Pamnani <http://www.bajajauto.com/1024/aboutbajaj/nanoo.asp>Director Manish Kejriwal <http://www.bajajauto.com/1024/aboutbajaj/manish.asp>Director Committees of the BoardAudit Committee S.H. Khan <http://www.bajajauto.com/1024/aboutbajaj/shkhan.asp>ChairmanJ.N. Godrej <http://www.bajajauto.com/1024/aboutbajaj/jngodrej.asp> Nanoo Pamnani <http://www.bajajauto.com/1024/aboutbajaj/nanoo.asp>D.J. Balaji Rao <http://www.bajajauto.com/1024/aboutbajaj/balajirao.asp> Naresh Chandra <http://www.bajajauto.com/1024/aboutbajaj/naresh.asp> Shareholders & Investors Grievance committee D.J. Balaji Rao

<http://www.bajajauto.com/1024/aboutbajaj/balajirao.asp>ChairmanJ.N. Godrej <http://www.bajajauto.com/1024/aboutbajaj/jngodrej.asp> Naresh Chandra <http://www.bajajauto.com/1024/aboutbajaj/naresh.asp> Remuneration committee D.J. Balaji Rao <http://www.bajajauto.com/1024/aboutbajaj/balajirao.asp>ChairmanS.H. Khan <http://www.bajajauto.com/1024/aboutbajaj/shkhan.asp> Naresh Chandra <http://www.bajajauto.com/1024/aboutbajaj/naresh.asp> 13 <http://www.bajajauto.com/1024/aboutbajaj/nanoo.asp> <http://www.bajajauto.com/1024/aboutbajaj/manish.asp> <http://www.bajajauto.com/1024/aboutbajaj/shkhan.asp> <http://www.bajajauto.com/1024/aboutbajaj/jngodrej.asp> <http://www.bajajauto.com/1024/aboutbajaj/nanoo.asp> <http://www.bajajauto.com/1024/aboutbajaj/balajirao.asp> <http://www.bajajauto.com/1024/aboutbajaj/naresh.asp> <http://www.bajajauto.com/1024/aboutbajaj/balajirao.asp> <http://www.bajajauto.com/1024/aboutbajaj/jngodrej.asp> <http://www.bajajauto.com/1024/aboutbajaj/naresh.asp> <http://www.bajajauto.com/1024/aboutbajaj/balajirao.asp> <http://www.bajajauto.com/1024/aboutbajaj/shkhan.asp> <http://www.bajajauto.com/1024/aboutbajaj/naresh.asp> PRODUCTS PROFILEBAJAJ AVENGER Engine4 Stroke, Single Cylinder, Air CooledCubic Capacity 178.6ccMax. Power 16.5 BHP @ 8000rpmGear Box 5 SpeedIgnition CDIFront Brakes DiscRear Brakes DrumFront Tyre 90/90 X 1714 Rear Tyre 130/90 X 15Wheelbase 1475mmGround Clearance 0mmDry Weight 154 KgTank Capacity 14 Litres BAJAJ DISCOVER ELECTRICSTART Engine 4 Stroke, Single Cylinder, Air CooledCubic Capacity 124.52ccMax. Power 11.51 BHP @ 8000rpmGear Box 4 SpeedIgnition CDIFront Brakes 130mm DrumRear Brakes 130mm DrumFront Tyre 2.75 X 17Rear Tyre 3.00 X 17Wheelbase 1305mmGround Clearance 0mmDry Weight 129 KgTank Capacity 10 LitresPrice On Road Mumbai Rs. 5071015 BAJAJ PULSAR Engine 4 Stroke, Single Cylinder, Air CooledCubic Capacity 143.9ccMax. Power 13.02 BHP @ 8500rpmGear Box 5 SpeedIgnition CDIFront Brakes 240mm DiscRear Brakes 130mm DrumFront Tyre 2.75 X 18Rear Tyre 100/90 X 18Wheelbase 1320mmGround Clearance 155mmDry Weight 134 KgTank Capacity 18 LitresPrice On Road Mumbai Rs. 58700Colours Black, Silver, Blue & Red16 BAJAJ WAVE 17 Model: Bajaj Wave DTS-i Year: 2006 Category: Scooter Rating: Do you know this bike?Click here to rate it <http://www.bikez.biz/interaction/getcountry.php?idbike=22870>. We miss 1 vote to show the rating. Engine and transmission Displacement <http://www.bikez.com/jargon/index.php#Displacement> : 110.00 ccm (6.71 cubic inches)

Engine type: Single cylinder Stroke: 4 Power: 8.00HP <http://www.bikez.com/jargon/index.php#horsepower>(5.8kW <http://www.bikez.com/jargon/index.php#kilowatt>)) Torque <http://www.bikez.com/jargon/index.php#Torque> : 1.22Nm <http://www.bikez.com/jargon/index.php#Nm>(0.1kgf-m <http://www.bikez.com/jargon/index.php#kgf-m>or 0.9ft.lbs <http://www.bikez.com/jargon/index.php#ft.lbs>) Fuel system: Injection Ignition: CDI Electronic Coolingsystem: Air Transmissiontypefinal drive: Belt Physical measuresWeight incl. oil,gas, etc: 110.0 kg (242.5 pounds)Wheelbase <http://www.bikez.com/jargon/index.php#Wheelbase> : 1,225 mm (48.2 inches) Chassis and dimensionsFront brakes: Expanding brake (drum brake) Rear brakes: Expanding brake (drum brake) Speed and accelerationOther specificationsFuel capacity: 5.00 litres (1.32 gallons) 18 <http://www.bikez.biz/interaction/getcountry.php?idbike=22870> <http://www.bikez.com/jargon/index.php#Displacement> <http://www.bikez.com/jargon/index.php#horsepower> <http://www.bikez.com/jargon/index.php#kilowatt> <http://www.bikez.com/jargon/index.php#Torque> <http://www.bikez.com/jargon/index.php#Nm> <http://www.bikez.com/jargon/index.php#kgf-m> <http://www.bikez.com/jargon/index.php#ft.lbs> <http://www.bikez.com/jargon/index.php#Wheelbase> 19 20 21 BAJAJ WIND 125 22 BAJAJ CT 100 Engine Type4 stroke23 Model: Bajaj Wind 125 Year: 2006 Category: Sport

Rating: 68.9 out of 100.Show full rating and compare with other <http://www.bikez.com/bike/rating.php?idbike=22863>bikes <http://www.bikez.com/bike/rating.php?idbike=22863> Engine and transmission Displacement <http://www.bikez.com/jargon/index.php#Displacement> : 124.60 ccm (7.60 cubic inches) Engine type: Single cylinder Stroke: 4 Power: 10.80HP <http://www.bikez.com/jargon/index.php#horsepower>(7.9kW <http://www.bikez.com/jargon/index.php#kilowatt>)) @ 8500RPM <http://www.bikez.com/jargon/index.php#Revolutions> Torque <http://www.bikez.com/jargon/index.php#Torque> : 9.80Nm <http://www.bikez.com/jargon/index.php#Nm>(1.0kgf-m <http://www.bikez.com/jargon/index.php#kgf-m>or 7.2ft.lbs <http://www.bikez.com/jargon/index.php#ft.lbs>) @ 7500RPM <http://www.bikez.com/jargon/index.php#Revolutions> Cooling system: Air Gearbox: 5-speed Transmissiontypefinal drive: Chain Physical measuresWeight incl. oil,gas, etc: 121.0 kg (266.8 pounds)Wheelbase <http://www.bikez.com/jargon/index.php#Wheelbase> : 1,260 mm (49.6 inches) Chassis and dimensionsFront brakes: Single disc Rear brakes: Expanding brake (drum brake) Speed and accelerationOther specificationsFuel capacity: 13.00 litres (3.43 gallons) Reserve fuelcapacity: 2.00 litres (0.53 gallons) <http://www.bikez.com/bike/rating.php?idbike=22863> <http://www.bikez.com/bike/rating.php?idbike=22863> <http://www.bikez.com/jargon/index.php#Displacement> <http://www.bikez.com/jargon/index.php#horsepower> <http://www.bikez.com/jargon/index.php#kilowatt> <http://www.bikez.com/jargon/index.php#Revolutions> <http://www.bikez.com/jargon/index.php#Torque> <http://www.bikez.com/jargon/index.php#Nm> <http://www.bikez.com/jargon/index.php#kgf-m> <http://www.bikez.com/jargon/index.php#ft.lbs> <http://www.bikez.com/jargon/index.php#Revolutions> <http://www.bikez.com/jargon/index.php#Wheelbase> Cooling TypeAir CooledDisplacement99.27 ccMax Power8.2 bhp( 6.03 kW) @ 7500 rpmMax Torque8.05 Nm @ 4500 rpmIgnition TypeC.D.ICarburettorKeihin-FieTransmission Type4 speed gear box Electrical System System12 V, AC+DCHead Light35/35 WHorn12 V, DC Chassis

Chassis TypeTubular construction Suspension Front Suspension TelescopicRear Suspension Swing arm type with dual co-axial springs (spring-in-spring) and hydraulic shock absorbers Tyres Front Tyre Size2.75 x 17, 4/6 PR Rear Tyre Size3.00 x 17, 6 PR Brakes Front BrakesMechanical expanding shoe, Friction typeRear BrakesMechanical expanding shoe, Friction type Fuel Tank Fuel Tank Capacity10.5 litresReserve Capacity2.2 litres Dimensions Overall length1945 mmOverall width770 mmOverall height1065 mmWheel Base1235 mm24 BAJAJ GC 1000 25 Engine TypeFour Stroke, Single Cylinder, IDI, CompressionIgnitionCooling TypeForced Air CooledDisplacement416 ccMax Power8.5 bhp( 6.25 kW) @ 3600 rpmMax Torque20 Nm @ 2400 rpmIgnition TypeElectric startTransmission Type4 forward & 1 reverse gear Clutch TypeSingle plate,dry friction type,foot operated Electrical System SystemSystem 12V DC Chassis Chassis TypeSemi Monocoque Suspension Front Suspension Antidive leading link with helical compressionspring & shock absorber Rear Suspension Independent suspension with spring & shockabsorber Tyres Front Tyre Size4.5x10,8PRRear Tyre Size4.5x10,8PR Brakes 26 Front BrakesHydraulic brakes with auto adjuster Rear BrakesHydraulic brakes with auto adjuster Fuel Tank Fuel Tank Capacity8 litres Dimensions Overall length2960 mmOverall width1375 mmOverall height1810 mmWheel Base2025 mmGround Clearance 170 mmMinimum Turning Radius 2.75 mGVW990 kg Loading Tray Length (Pick up)1500 mmWidth (Pick up) 1325 mmHeight (Pick up) 250 mmLength (HiDec ) 1500 mmWidth (HiDec

) 1325 mmHeight (HiDec ) 1050 mm BAJAJ RE DISEL MEGA 27 Engine Type4 stroke, single cylinder, compression ignitionCooling TypeForced Air CooledDisplacement416.6 ccMax Power8.5 bhp( 6.25 kW) @ 3600 rpmMax Torque20 Nm @ 2400 rpmIgnition TypeElectric startClutch Typesingle plate, dry friction, foot operated Electrical System System12 V, DC Chassis Chassis TypeSemi monocoque chassis with stamped memberswelded Suspension Front Suspension Antidive link with helical coil compression spring& shock absorbersRear Suspension Swing arm with helical coil compression spring &shock absorbers Tyres Front Tyre Size4.5x10,8PR Rear Tyre Size4.5x10,8PR Brakes Front BrakesHydraulic brakes with tandem mater cylinder &auto adjuster Rear BrakesHydraulic brakes with tandem mater cylinder &28 auto adjuster Fuel Tank Fuel Tank Capacity8 litres Dimensions Overall length3090 mmOverall width1375 mmOverall height1880 mmWheel Base2025 mmGround Clearance 170 mmGVW876 kg29 CHAPTER-2 SIGNIFICANCE AND MANAGERIAL USEFULNESS OF THESTUDY It isn t surprising that the company is in no mood to take its hand off thethrottle. As Brijmohan Lall Munjal, the Chairman, BAJAJ Motors succinctly puts it, " We pioneered India s motorcycle industry, and it s our responsibility now to take the industry to the next level. We ll do all it takesto reach there. 30 At BAJAJ, our goal is not only to sell you a bike, but also to help you everystep of the way in making your world a better place to live in. Besides itswill to provide a high-quality service to all of its customers, BAJAJ takes astand as a socially responsible enterprise respectful of its environment andrespectful of the important issues.BAJAJ is strongly committed not only to environmental conservation programmes but also expresses the increasingly inseparable balance betweenthe economic concerns and the environmental and social issues faced by a business. A business must not grow at the expense of mankind and man sfuture but rather must serve mankind. OBJECTIVE AND SCOPE OF STUDY Environmental policy Towards creating and preserving a cleaner environmentBajaj Auto Ltd., manufacturer of two and three wheeler vehicles iscommitted to prevention of pollution, continual improvement of our environmental performance and

compliance with all applicableenvironmental legislation and regulations.Towards this, we shall strive to:Create a proactive environment management system that addresses allenvironmentally significant aspects related to our products and processes, 31 Minimise the generation of waste and conserve resources Through better technology and practices, and Promote environmental awareness amongstour employees and motivate them to fulfill our commitments. Quality Policy We at Bajaj Auto continue to firmly believe in providing the customer Valuefor money, for years through our products and services. This we shallmaintain and improve.In our decision making, quality, safety and service will be given as muchconsideration as productivity, cost and delivery. Quality shall be built into every aspect of our work life and business operations. Qualityimprovements and customer satisfaction shall be the responsibility of every employee. TPM Policy We at Bajaj Auto adopt Total Productivity Maintenance as a means of creating a safe and participative work environment in which all employeestarget the elimination of losses in order to continuously enhance thecapacity, flexibility, reliability and capability of its processes, leading tohigher employee morale and greater organizational profitability. 32 33 CONCEPTUAL DISCUSSION Meritorious Performance inIndustrial Safetyfor three consecutive years2001National Safety CouncilCertificate of Excellence2001National Safety CouncilAchieving Lowest AverageFrequency Rate2001National Safety AwardAchieving Lowest AverageFrequency Rate2000National Safety AwardMeritorious Performance inIndustrial Safetyfor three consecutive years2000National Safety CouncilAchieving Longest Accident-freePeriod under Heavy EngineeringIndustries Group1999National Safety CouncilMeritorious Performance inIndustrial Safetyfor three consecutive years1999National Safety CouncilAchieving Longest Accident-freePeriod under Heavy EngineeringIndustries Group1998Council of Industrial SafetyAchieving Lowest AverageFrequency Rate1998National Safety AwardMeritorious Performance inIndustrial Safetyfor three consecutive years1998National Safety CouncilAchieving Lowest FrequencyRate under Heavy EngineeringIndustries Group1997Council of Industrial SafetyAchieving Longest Accident-freePeriod under Heavy EngineeringIndustries Group1997Council of Industrial Safety34 CHAPTER-3 35 Research MethodologyMeaning of Research Redman and Mory define research as a systemized effort to gain new knowledge. Some people consider research as a movement, a movement from the known to the unknown.Research is an academic activity and as such the term should be used in a technical sense.According to Clifford Woody, research comprises defining and redefining problems,formulating hypothesis or suggested solutions; collecting, organizing and evaluating data;making deductions and reaching conclusions; and at last carefully testing the conclusionsto determine whether they fit the formulating hypothesis.

Objectives of Research ugh the application of scientific procedures. The main aim of research is to find out thetruth which is hidden and which has not been discovered as yet. Though each r The purpose of research is to discover answers to questions throesearch study has itsown specific purpose but the research objectives can be listed into a number of broadcategories, as following: To gain familiarity with a phenomenon or to achieve new insights into it.Studies with this object in view are termed as exploratory or formulativeresearch studies. To portray accurately the characteristics of a particular individual, situationor a group. Studies with this object in view are known as descriptive researchstudies. To determine the frequency with which something occurs or with which it isassociated with something else. Studies with this object in view are knownas diagnostic research studies.36 To test a hypothesis of a casual relationship between variables. Such studiesare known as hypothesis-testing research studies. Significance of Research All process is born of inquiry. Doubt is often better than overconfidence, for it leads toinquiry and inquiry leads to invention. Is a famous Hudson Maxim in context of whichthe significance of research can well be understood. Increased amounts of research make progress possible.Research inculcates scientific and inductive thinking and it promotes the development of logical habits of thinking and organization.The role of research in several fields of applied economics, whether related to business or to the economy as a whole, has greatly increased in modern times. The increasingcomplex nature of business and government has focused attention on the use of researchin solving operational problems. Research, as an aid to economic policy, has gainedadded importance, both for government and business. Research Methodology Research methodology is a way to systematically solve the research problem. It may beunderstood as a science of studying how research is done scientifically. In it we study thevarious steps that are generally adopted by a researcher in studying his research problemalong with the logic behind them. It is necessary for the researcher to know not only theresearch methods or techniques but also the methodology. Data Collection Source Information was collected through both primary and secondary sources. Primary Data: In some cases the researchers first hand information. As in have first handinformation or someone who knows about it or may realize the need for collectingthe the case of everyday life, if we want to any happening or event, we either ask we37

observe it ourselves, we do the both. Thus, the two method by which primary data can becollected is observation and questionnaire. Secondary Data: Any data, which have been gathered earlier for some other purpose, are secondary data in the hands of researcher. Those data collected first hand,either by the researcher or by someone else, especially for the purpose of the study isknown as primary data.

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