Kohinoor Business School & Center for Management Research

Kohinoor Global Campus, Sub Division-B, Old Pune-Mumbai Highway, Khandala [410 301]

PGDM 2010 - 2012

IT Strategy

Course Outline

Prof. Pawan Kumar

This document is meant for internal circulation only

1) MODULE AIMS & OBJECTIVES In the present day context, Information Technology Strategy is playing very vital role especially in real life projects. This subject explores the concepts and activities involved in developing and delivering IT value to an organization. The entire IT process must be managed from conception to cash. Aligning IT strategy with business strategy will position organizations to respond to rapidly changing business environment. Sourcing has become an integral part of many IT organizations. As a result, sourcing is changing the way IT work is done. New laws and regulations have had a significant impact on IT. IT managers are struggling to implement new controls to support these regulations. This course dwells on fundamentals that one must learn in order to pursue virtually any endeavor in IT field. The course will enable you get equipped with solid fundamentals so as to join the existing field of Information Technology. The course starts with the basics of IT Strategy and its importance to business and also gives an overview of the emerging technologies, about which the future mangers should be well aware before going ahead into the corporate arena. In addition to subject specific knowledge, the students will have the opportunity to further develop the following key skills: Written Communication Skills Planning, Organizing and Time Management Case Solving and analysis Using Initiative Presentation Skills

2) DELIVERY MECHANISMS The module will be delivered through a series of lectures, case studies, assignments and guided reading. 3) STUDENT WORKLOAD In addition to attending the scheduled sessions, undertaking preparation for them, and completing assignments, students are expected to undertake independent reading and learning. It is expected that students should read the recommended readings prescribed in detailed syllabus before attending the class 4) EVALUATION CRITERIA The assessment or performance in the course will be evaluated through various modes which are as follows: Mode Quiz Assignment Class Participation Case Study Presentation Weightages (%) 5% 10% 5% 20%

Mid-Term Exam End-Term Exam

20% 40%

Attendance
It is mandatory for students to be regular and punctual in all the classes without exception. Absence without prior permission of the Dean will be considered a serious breach of discipline. The faculty may administer make-up tests/assignments only to those students who remained absent with prior permission. The faculty will reduce the grade point for low attendance as under. Attendance Range 90 -100% 80 - 90% 70 - 79% 60 - 69% Grade Reduction No Grade Loss Less: One Grade Point Less: Two Grade Points Repeat Course

Faculty member will submit the final grade of students to the Deans Office on completion of the course after adjusting for Grade losses as a result of Absence from class.

4.1) Quiz There will be surprise quizzes during any of the scheduled session in 12 weeks. The marks of each quiz will be added and final percentage will be calculated on the basis of aggregate scored. 4.2) Assignment Each student has to submit 2-3 assignments. The assignments have to be completed individually. Performance in the assignment for the elective will be judged against the following criteria: Relevance to question Structure/presentation & clarity of writing Scope & relevance of theory Rigour of argument Evidence of understanding Conclusions/Recommendations

4.3) Class participation It has a weightage of 5% in each course. Faculty will spend about 10-15 minutes at the start of every class quizzing about 4-5 students and grading him/her immediately. 4.4) Case Study Presentation There will be 2-3 presentation of total 20% weightage for the concept and exercises to be discussed in this elective. 4.5) Exam:

One mid term and one end term examination will be administered. The examination questions will test the conceptual understanding. Under no circumstances re-mid term examination will be held. The mid term is scheduled in the 6th week. End term examination will be conducted in the 12th week. Institutions examination policy will be strictly adhered. 4.6) Attendance Policy: As this is an interactive class, learning depends upon attendance. A portion of your participation grade may be determined by attendance. 4.7) Plagiarism: Institutional defines plagiarism in the regulations on instructional offences as: to use and pass off as ones own idea or product work of another without expressly giving credit to another. Borrowing someone elses answer, unauthorized possession of test or answers to tests, or possessions of material designed to help answer examination questions, are also subject to our policy regarding instructional offences. 5) FACULTY-STUDENT COMMUNICATION Faculty will communicate with you via announcements during scheduled sessions, emails, and the intranet. You should check your e-mail regularly, ideally once a day. You should also check regularly the module entry on intranet, where lecture material and other module information will be posted. If you need to meet faculty during term time, you can simply go to their offices, where a prior appointment is not needed. If you cannot do so because of timetable constraints, or because it is an urgent matter, you can arrange to see faculty outside their consultation hours. The most effective way to arrange a meeting is by E-mail (pawan.kumar@kohinooor.ac.in); alternatively, you can use the telephone or more informally talk to faculty during teaching breaks. 6) MODULE SYLLABUS AND RECOMMENDED READING The following pages give details of topics covered by the module. Further information may be provided on intranet as the module progresses. Specific recommended reading and additional references for each topic will be distributed during the delivery of the module. Some pre-reading is enclosed herewith. You should also undertake your own search for additional relevant literature.

PGDM (2010-2012) Trimester IV

KBSCMR IT Strategy
Presentation (Pres) 03 Quiz 02

Credit 01

Faculty

Prof.Pawan Kumar

Weeks 12

Case 10

Assignment 02

Week

Topics

Activity in the class

Required Reading from the text book (_________)

Module 1: Introduction To IT Strategy

Learning objectives: 1. Definitions of strategy 2. Role of IT strategy 3. Describing the Strategic Planning process 1. Processes and considerations in development of IT strategy Case 1 Story

1&2

What is Strategy What is IT Strategy IT Roles in Strategy IT Strategy assessment Strategic Fit Strategic Alignment concept and Model The Strategic Planning Process Strategic Planning Tools a: Strategic Decision-Making-Media Tel:Success

Concept Discussion

Chap. 1

Case 1 b: Information Technology Management at Max Pipes Case 1 c : Strategic Decision Making at ER Private Ltd Readings: 1. Motivation and Barriers of ICT Adoption in small and medium-sized enterprises;Klra Antlov,2009

Case discussion

---

Module 2: Developing IT Strategy for Business Value and its implementation

Learning Objectives: 1. Describe how aligning IT strategy with business strategy will deliver business value 2. Reflect on different aspects related to IT Strategy Implementation

3,4 & 5

The importance of IT Business & IT Strategy IT Contribution to Effective Business Strategy Four critical success factors Dimensions of IT Strategy IT strategy Development Best Practices Barriers to Effective IT Strategy Development IT Strategy Implementation

Concept Discussion

Chap. 9

Case 2 a : IT implementation at Broke-Anytime Case 2 b : IT strategy for AB AUTOs Case 2 c : IT strategies and Security issues at Ws- BPO Case 2d : Product repositioning e- strategy at Integrated Decision drivers. Assg 2: Discuss benefits and risk of IT Strategy to small and medium-sized enterprises Readings:

Case discussion Individual work

1.

Devloping Information Tehnology Strategy for business Value; Journal of Information Technology Management

-----------Mid Term Examinations----------------------Module 3: IT Sourcing

Learning Objectives: 1. Appreciate the roles of off shoring and outsourcing as strategies to achieve business objectives 2. Understand the need for offshoring and outsourcing 3. Study the business impact of offshoring and outsourcing

7,8 & 9

Outsourcing Outsourcing Strategies Three Complementary IT Sourcing Approaches Outsourcing Critical Success Factors Offshore Outsourcing Benefits and risks Successful Sourcing Criteria Sourcing Strategy New IT Roles and Responsibilities

Concept Discussion

Chap.5 and 10

--Case 3a: Outsourcing and Offshoring at K-skills Case discussion Individual work

Assg 3: Evaluate the issues involved in global IT Strategy Readings: Taking Information systems Business Process Outsourcing Offshore: The Conflict of Competition and Risk; Beverakis, Dick and Kecmanovic,2009 2. A US Clients learning from outsourcing IT work offshore; Joseph and Lacity,2008

1.

Module 4: IT Strategies for Knowledge Management

Learning Objectives: 1. Knowledge Management and its role in achieving business objectives 2. Knowledge Management strategies and objectives 3. IT Strategies for knowledge transformation

10&11

Importance of managing knowledge Explicit and Tacit knowledge Knowledge Management The Goals and Objectives of KM KM for competitive advantage Aligning KM to the business Role of KM in IT Strategies

Concept Discussion

Chap. 6

Case 4a: IT Strategies for KM at SIS Securities

Case discussion

---

Pres: What is knowledge management and its implication for the nature of management and organizations? Readings: 1. Knowledge Management Overview; Paul Gray, 2000. 2. Is Yours a Learning Organization?; David A. Garvin, Amy C. Edmondson, and Francesca Gino,2008

Individual work

12

----------------------End Term Examinations------------------

Text Books: 1. Kulkarni and Chande,IT Strategy for Business, Oxford University Press, New Delhi Reference Books: 1. Richard McCarthy, IT Strategy in Action, Pearson Education, Prentice Hall Publishing,2009 2. Joe Peppard,IT Strategy for Business, Pitman, 1993 3. Joseph Peppard,IT Strategy for Business, Pearson Higher Education & Professional Group,