Delhi Technological University

(erstwhile Delhi College of Engineering)

Delhi School of Management

Placement Brochure 2011-12

Contents
Vice-Chancellors Message Vision & Mission HODs Message About DSM Faculty Pedagogy Infrastructure Beyond the Classroom Industry Interaction Course Curriculum Placements Students Profile 1 2 3 4 6 10 12 14 18 22 26 28

Message from the Vice Chancellor

It is a matter of high satisfaction that Delhi Technological University continues to be one of the highly sought after institutions for admissions to its engineering and management programmes. With immense pride and content, I present to you the second batch of Delhi School of Management Delhi Technological Universitys two year programme in Management, designed specifically for students with remarkable track records in the field of engineering academia as well as in the corporate world. The present batch of MBA has been selected using rigorous criteria like an excellent CAT score, a proven academic and professional record commanding respect, and a thoroughly incisive interview which explored various dimensions of a student's personality. Thus we have assembled a group of sixty bright future managers drawn from all parts of the country. The course has been purposefully designed to be rigorous, demanding and fast paced so that students are taken out of their comfort zones and they gain capabilities to cause and manage change with ease and stand firm on the sound foundations of their ethical and professional moral values. The course is a journey in self-discovery as students are constantly made to delve deeper, and push themselves harder, exhorted by an experienced faculty, on critical and challenging problems from the business arena. Thus gradually, the course carves out leaders who think like individuals of action and act like individuals of thought. The present batch of DSM has been equipped with all the keenness and tools required to confront the challenges of middle and senior management roles. I am confident that as visionaries and leaders of the future, they will accelerate your businesses and propel the momentum of a vibrant economy like ours. I wish them a very best in their endeavours! Vice Chancellor Delhi Technological University

Professor P. B. Sharma

vision
To be a leading world class Technological University, to play its role as a key node in National and Global Knowledge Network thus empowering India and the World with the Wings of Knowledge and the Power of Innovation.

mission
To be World Class center of Education, Research and Innovations in S&T Arena, focus on cutting edge technologies for education delivery and foster an environment of seamless interplay between Science and Technology.

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Message from the Head of Department

Welcome to Delhi School of Management, Delhi Technological University!

We are sure that as a potential employer your search for the right candidate ends here At DSM we sincerely believe that education must have a positive bearing on a students academic and personal development. This balance is essential to equip them with the strategies to handle challenging schedules. As a team at DSM, we thrive on the philosophy of evolution and innovation in quality and contemporary education. The students are trained through customized soft skill enhancement training programs and thus contribute to core competencies across the globe by developing rich human capital. The students are assessed on a set of related knowledge, attitude and skills. As a result, certain vital competencies required for better performance are mapped and the competencies that require focus are worked upon to yield much better results. Using participative pedagogy, our MBA Programme will present you a pool of talent focused on effective managerial leadership. Our MBA graduates have both functional specialization in areas such as Marketing, Finance and Human Resources and are specially equipped to deal with the domain complexities in areas such as Supply Chain Management, Information and Technology Management and Knowledge and Technology Management. We wish to have a long symbiotically beneficial relationship with our recruiters. Through this brochure, we take the opportunity to invite you to our campus and evaluate our students talent. We are looking forward to your association in campus recruitment for the present academic year 2011-12. I wish all the MBA students the very best in their career and feel confident that they will make significant contributions to the industry in the course of their work. HOD, Delhi School of Management

Prof. S K Garg

about DSM

about DSM
DSM teaches not just the arts and science of management, it instills in its students virtues and skills needed to make a difference in tomorrow's world. It endeavors to enable future managers understand the challenges of Information and Knowledge driven tech- savvy work environment and develop their competence and caliber to meet and greet these challenges. The academicians at DSM are a veritable treasure of learning and erudition. With a mature lineage of consultancy and research behind them, this exclusive group of academicians is responsible for grooming raw talents into performing prodigies. Aided by the state-of-the-art infrastructure, DSM incorporates lectures, case studies, seminars, business games, simulation exercises, mini projects, unstructured group works and field visits in its teaching methods. It is done in an interesting and encouraging manner for the purpose of imparting knowledge in the minds of the students. DSM offers dual specialization thereby developing the students' skills to cater the requirements of a competitive environment. It follows a semester pattern and offers seven to eight courses per semester. DSM consists of a right mix of students in all aspects ranging from different geographic locations, to experience in the corporate world, thereby giving the students an opportunity to gain multi-cultural skills and share experiences about the workplace with freshers.
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faculty

Prof. S. K. Garg
M.Tech, Ph.D.(IITD) Areas of Specialization: Statistical Analysis, Quantitative Methods, Supply Chain Management

Dr. Archana Singh

MBA, Ph.D. Areas of Specialization: Corporate Finance, Financial Accounting, Security Analysis

Dr. Shikha N. Khera

MBA, NET, Ph.D. Areas of Specialization: Organizational Behaviour, Organizational Development

Dr. Seema Singh

M.A., Ph.D., MIEA , MISLE, MISWS , MEA, MIIRA Areas of Specialization: Managerial Economics, Economic Environment for Business

Mr. Pravin Kumar

M.Tech., Ph.D.(IITD), LAMIIIE, LMSSI Areas of Specialization: Operations Management, Quality Management, Industrial Engineering

Mr. Nand Kumar

M.A (Eco.), DSE Areas of Specialization: Economics for Managers, MacroEconomics

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faculty

Mr. Vikas Gupta

MBA, NET Areas of Specialization: Knowledge Management, Corporate Social Responsibility

Ms. Meha Joshi

MBA Areas of Specialization: Organizational Development Customer Relationship Management Talent Management

Ms. Priyanka Chaudhary

MBA, NET Areas of Specialization: Marketing Research, Service Marketing

Mr. Abhinav Chaudhary

MBA Areas of Specialization: Production and Operations Management, Emerging Issues in IT

Mr. Saurabh Agrawal

MBA (USA) Areas of Specialization: International Logistics Management, Supply Chain management

Dr. R. K. Singh
BE, ME, Ph.D. (On Lien) Areas of Specialization: Operations Management, Supply Chain Management, Total Quality Management,

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visiting faculty
Prof.(Dr.) P. K. Gupta
Former G.M. BHEL, Ex-Dean NSIT Secretary General, National Foundation of Indian Engineers (NAFEN)

Dr. N. K. Gupta

Ex-Faculty, Ramjas College, DU Visiting Faculty IIM , MDI etc.

Prof. Sunita Singh Sengupta

Ph.D./M.A. Professor, OB & HRM, Faculty of Management Studies, Delhi University

Ms. Anju Tandon

CEO, HP IT Solutions Pvt. Ltd. Ex-VP, IBM India

Hon. Prof. M. K. Sharma

Founder President & CEO, BrainsTree & Company

Mr. Amit Singhal

M.Com., M.Phil., FCA Assistant Professor Ramjas College, DU

Mr. Shailendra Singh

IIFT Alumni Asst. General Manager, Maruti Udyog Ltd.

Mr. Sumit Chaudhuri

Chairman and Managing Director, Third Millenium Business Associates Pvt. Ltd.

Prof. Harpal Singh

Masters of Law Ex-Professor, Delhi University

Dr. R. A. Sharma

Former Professor & Head Organization Behavior MFC, Delhi University

Ms. Rajini Batra

Advance Diploma(German) Z.M.P. (German) Faculty of German at various institutes and organizations

Mr. Suneel Keswani

M.Com, PG Diploma (M & S), PG Diploma (Business Admin) Corporate Trainer & Motivator

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pedagogy

DSM strives to find the best possible match between the company's needs and students' skills, experience and career interests. Term projects help to match this void. Term Projects are to be submitted for every subject taught in each semester separately. This is carried out under the guidance of their respective faculty member. Students have the liberty to choose the topic of their interest but relevant to their respective specialization.

Term Projects

Team Activities

The concept of team work is increasingly becoming prominent in the modern era of global business. The recruiting companies place great amount of importance on the group skills of MBA graduates. At DSM, we understand the importance of developing group skills of individuals. Hence, the curriculum has been designed in a manner so as to provide exposure to such team/ group activities in almost all the lectures.

The MBA curriculum at DSM is multidisciplinary, innovative, and highly responsive to contemporary developments in the world of business and management. Teaching material requires students to view business problems from multiple perspectives, unlike traditional business cases, which typically present a business problem from a single point of view. This format reflects the way managers must access and analyze information to make informed business decisions.

Case Studies

In addition to the regular curriculum, DSM organizes invited guest lectures by individuals of repute from the corporate sphere as well as from the academia. It s a way of enriching students with the latest updates of the Corporate and Academicians. The Students are bestowed with knowledge about industrial needs, latest technical and management updates and the environment around them.

Guest Lecture Series

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infrastructure

infrastructure
The library services at Delhi Technological University are provided to students, staff & faculty members for updating their knowledge and supporting the research and teaching / learning activities. It has a rich collection of more than 65000 unique titles, covering almost all areas of Engineering, Science, Technology & Management and is open to all students & faculty members, from where they can borrow the required books as per rules.

Library

The knowledge park has state-of-the art connectivity and is networked with industries and R&D institutions. National and global networking is a part of the knowledge hub operational strategy. The focus of the knowledge park is on the development of world-class human capital in the knowledge intensive areas of technology relevant to knowledge industry and knowledge based services in addition to the growth of world class research & development.

Knowledge Park

Hostel

DTU has 9 Boys and 3 Girls hostels in the campus that can accommodate around 1100 boys and 250 girls. Every hostel has its own common room and gymnasium. Additionally every hostel subscribes to the latest magazines and newspapers for the residents. The hostels are connected to the campus via the campus wide Wi-Fi network which enables the residents to browse the internet and access the online library resources for their academic and research related work.

Computer Centre

Delhi Technological University presently has around 150 computers connected as a LAN in its computer center in its two floors providing internet access (2 Mbps). The academic buildings/library/administrative blocks and all the hostels of DCE are interconnected using Wi-Fi with limited number of access points. The Administrative Block, Training and Placement Block, Convocation Hall and Library are also connected to internet.

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beyond the classroom

recent events @ DSM

Cricblitz, a cricket tournament, was organized by DSM students sports committee. The tournament was held over four days with participation from 16 teams from various parts of India. Sponsorships for the event was provided by an energy drink co. named Tzinga. The tournament was held n April 11. Cricblitz Quizzards, the quizzing society, is one of the most FPL E-Summit 2011, an endeavour to encourage
Shootout which was held on a University Level with teams from all branches and years of DTU participating. The event saw the presence of more than 200 students and was inaugurated by the Vice Chancellor, Prof P.B. Sharma himself who was also the Guest of Honour at the Closing ceremony.

The Football Premier League (FPL), Penalty

active and versatile societies of DSM. The team conducts quizzes every week for the college and university students. To engage a varied audience, the quizzes have themes ranging from finance to sports and media to general knowledge. The team has won laurels both in on-campus events and state and national level competitions.

Quizzes DSM Chronicle, a quarterly newspaper of Delhi

E-Summit

entrepreneurship among technocrats of tomorrow, was organized in February 11. The summit included leadership lectures from Sh. Narender Bansal (CMD, Intex Technologies India Ltd.), Sh. Rajiv Vaid (COO, TCS) & Sh. Srikant Gokhale (CEO, The Mobile Store) amongst others. Events like Business Plan Competition, Innovation Fair, Panel Discussion and E-Pitching were also organized.

School of Management, is an initiative started by DSM students. Chronicle provides students witj opportunities to explore their creative abilities and involve themselves in an analysis of global issues. Also, students from various B-schools contributed their articles and opinions

B-Company, a b-plan competition, was organized by DSM for budding entrepreneurs with innovative ideas. It provided once in a lifetime opportunity to budding entrepreneurs to showcase their talent in front of corporates and venture capitalists. Teams from various b-schools like IIM Indore, TISS, DMS IIT Delhi, BITS Pilani etc. participated in the event. B-Plan Competition
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DSM Chronicle

DSM in the Press

clubs
Acting as an interface between the institute and the outside world, the PR Club tries to convey news about the institute outside, specifically targeting prospective students as well as corporate. The activities organized by Kirti include: International Conferences Guest Lectures Workshops

Kirti : Public Relations Club

Finatics is a student run group which tries to stimulate the minds of all the DSMites to spread awareness in the area of Finance. The vision of this club is to help DSM students hone their financial skills and have an edge by demonstrating superior knowledge and grasp of things. Their endeavor is to equip students with the financial acumen required to succeed in business by providing them with insights on various aspects of Investment Banking, Insurance, Portfolio Management, Derivatives, and other financial services.

Finatics : Finance Club

The Club is a student-run organization that facilitates cooperationamongst entrepreneurs of the Delhi School of Management and the global entrepreneurship community. The Club is dedicated to fostering the spirit of entrepreneurship and the entrepreneurial way of thinking. We help our students and DTUalumni find the rightcontacts, resources and real-world experiences necessary to starttheir business ventures

Business and Entrepreneurship Cell

For students wishing to specialize in marketing, Mecca will help them every step of the way. Interactive sessions with the honchos of marketing are in the pipeline. These will aid the students by developing and honing their skills and abilities. Some of the activities include: Market Surveys Branding Activities Designing Advertising / Marketing Strategies

Mecca : Marketing Club

Sanskriti, the cultural arm of DSM, encourages participation of students in several extra-curricular activities being conducted by other B-Schools. The students have won laurels both in on-campus events and state and national level competitions.

Sanskriti : Cultural Club

Quizzards, the quizzing club of DSM, organizes quizzes in a gamut of areas. This helps keep the students abreast of all the latest happenings. Being a member of the club not only helps increase ones knowledge base but also provides exposure to quiz competitions being organised on bigger platforms and hence an opportunity to participate in them.

Quizzards : Quiz Club

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industry interaction

industry interaction
In addition to organizing Industry Visits, Guest lectures, CEOs Forum, Quizzes, Alumni Interaction etc. DSM actively involves students in various activities to develop the Participative Managerial Effectiveness. Continuous interaction with the industry helps students to build the strong relationship with the industry professionals. This also helps students to understand the corporate world better and develop themselves as per the industry needs. The industry interaction may be organized in following forms:

Guest lectures
In addition to the regular curriculum, DSM organizes invited guest lectures by individuals of repute from the corporate sphere as well as from the academia. It s a way of enriching students with the latest updates of the Corporate and Academicians. The Students are bestowed with knowledge about industrial needs, latest technical and management updates and the environment around them.

Live Projects
To enrich the practical knowledge of the students, the university insists students to undergo live projects. In this training, students will have to study a problem in industrial perspective and submit the reports to the university. Generally the students will go for their live project anytime during their curriculum. Such live projects will provide an industrial exposure to the students as well as to develop their career in the high tech industrial requirements.

Industry Visits
Visits to industries are an integral part of management studies. It enables the students to get a glimpse of the industry so as to get a practical exposure in real time. In each semester, several industry visits are organized with a defined purpose. To enable direct industry interaction and hands-on knowledge, guest lectures and experience sharing sessions by corporate are organized. The management operations can also be understood to a great extent.

Conferences
DSMs student-organized conferences and events bring to campus a high level of interaction and engagement with global business and government leaders. Through these events, students gain managerial experience of organizing a high-level events, plus the opportunity to meet business and government leaders from around the globe. These marquee events provide a forum for executives, scholars, policy-makers, students, and alumni to explore and challenge ideas related to business, government, and society.
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guest lecture series

In synergy with the classroom teaching, DSM organized expert lectures-cum interaction sessions with eminent management gurus/ industrypractitioners. The guest lectures held during the previous year include : Telecom Convergence by Nitin Bajaj (TCS) Leadership in Turbulent Times and Chaotic Competition by Prof. Debi S. Saini (Professor, MDI), Mr. Sumeet Choudhary (Management Consultant), Ms. Anju Tandon (VP IBM), Mr. Kamal Kaushik (Religare Finvest) , Mr. Sumeet Sood (Jubilant Organosys) Budgetonomics A panel discussion - Mr. Sharad Jain (CFO, Modi Group of Companies), Dr. N.K Gupta (Reader, DU), Mr. Himanshu Singh (Under Secretary, GOI) Service Marketing by Prof. M.S. Verma (South Campus DU) Corporate Governance by Dr. R. P Tulsian (Reader, DU) International Marketing by Prof. Sanjiv Mittal (Professor, University School of Management, IPU) Information Security in Todays Vrtual World by Tarun Matai (BOA)
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Risk Management, Shree Parthasarathy (Sr. Director, Deloitte) Management information Systems, Dr. Anil Kumar, Profesor, Central Michigan University USA) Sales and Distribution, Prof. R.J Masilamani (Ex MD And Chief Executive of Timex Watches) Supply Chain Management by Lt. Gen D.V Kalra (Director, DTDC Supply Chain Institute) Importance of Team Building by Ms. Radhika Sareen (TCS) Workshop on Corporate Grooming by Mr. Sunil Keswani (Emotional Intelligence and Motivational Trainer) Symposium on Global Management Innovation by Delegates from CMU, Mr. Vikas Choudhary (Entrepreneur, Logwell), Ms. Jaishree Sharma (IRCON) Why Me by Dr. Kumar Krishen (NASA USA)

conferences

TED x DTU TED is a nonprofit organization devoted to Ideas Worth Spreading. TED has grown to support world-changing ideas with multiple initiatives. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. Speakers Mr. Suhel Seth Chairman of the National Marketing Committee (CII) Mr. Ajay Chaturvedi Founder & Chairman of HarVa, Rural Enterprise Ms. Runa Khan Executive Director, Friendship Mr. Jagdeep S. Chhokar Ex-Professor, IIM Ahmedabad Ms. Saloni Malhotra Co-Founder, DesiCrew Ms. Tricia Morente Head Strategy and Marketing, Life spring E-Summit 2011 The Entrepreneurship Development Cell of Delhi Technological University organized the two-day 'Entrepreneurship Summit 2010' on February 16-17, 2011. The event witnessed huge participation from all over the country. Speakers Smt. Sheila Dixit Chief Minister of Delhi Shri Vinod Dham Father of the Pentium Processor Mr. Rajiv Vaid COO TCS Eserve Srikant Gokhale CEO The Mobile Store Ltd.

Students of DSM have also been delegates to the following conferences: CII ITC Sustainability Summit Asia (2010), IHC Delhi Intelligent Transportation Systems, DTU Delhi National Consulting Symposium, IIFT Delhi National Quality Conclave, Le-Meridien, Delhi Conference on IT/ITES Changing Landscapes and Emerging Trends, DTU Delhi Conference on IFRS: proposed takeover code, CII Press Release of Management Capability index Report organized by AIMA Finance and Investment Conference 2010, CII
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course curriculum

course curriculum

First Semester

Organizational Behavior Quantitative Methods Managerial Economics Human Resource Management Financial Management Marketing Research Corporate Evolution and Strategic Mgmt. International Business Environment Foreign Language Corporate Governance and Business Ethics Project Management Dissertation Project

Financial Accounting Marketing Management Business Communication Economic Environment of Business

Production and Operations Management Computer Applications in Management Comprehensive Viva Voce Information Technology Management

Second Semester

Knowledge and Technology Management Business & Corporate Law Supply Chain Management Summer Internship Report 4 Electives from any one Group (A or B or C) Comprehensive Viva Voce Group A - Knowledge & Technology Mgmt. Group B - Supply Chain Management Group C - Information Technology Mgmt. Group D - Marketing Management 4 Electives from any one Group (D or E or F) Group E - Financial Management Group F Human Resource Management

Third Semester

Fourth Semester

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technical specializations (electives)

Knowledge & Technology Management

Management Information System Internet Business Models and Business Strategies IT Enabled Services Management ERP Implementation Data Base Management Telecommunication for Business Mobile commerce and Security Knowledge management and Innovation Software Project and Quality management Business Process Reengineering E-Business and E- Commerce Sectoral Application and Emerging Issues in KTM
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Supply Chain Management

Total Quality Management International Logistics Management Retail Management Transportation Management Service Operations Management Customer Relationship Management Business Process Re-engineering IT in Supply Chain Management Sectoral Application of SCM Emerging Issues in SCM

Information Technology Management

Strategic telecommunication Management Data warehousing and Database Management Business System Analysis and Design Knowledge Management & Innovation Managing Software Exports Mobile Commerce & Security BPR and ERP Implementation E-Governance Telecommunications for Business Business Process Re-engineering Sectoral Application of ITM Emerging Issues in ITM

functional specializations (electives)

Finance
Security analysis and portfolio Management Mergers, Acquisition and Corporate restructuring Corporate Business Taxation International Financial Management Investment Banking Futures, Options and Risk Management International Accounting Practices Project Appraisal and Finance Commodity and Price Risk management Managing financial institutions and Markets Econometric and Financial Modeling Sectoral Application and Emerging Issues in FM

Marketing
International marketing management Retail and distribution and Management Marketing of Services Advertising and Brand Management Rural and Social Marketing Promotion Management and Business to Business Marketing Consumer Behavior Customer Relationship Management

OB and Human Resource Management

Management of Industrial relations & Labor Legislation Compensation Management Organizational Change and Intervention Strategies Human Resource Development: Strategies and Systems Cross Cultural and Global Human Resource Management Manpower Development for Technological change & Performance Management Management of Training and development Interpersonal processes and Counseling skills for Managers
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placements

past recruiters
3i Infotech Aircel ARI World ASK Wealth Avery Dennison Barista Coffee Company Ltd. Bharti Airtel Britannia Capital IQ CSC Corp. Earth Water Group FIITJEE HDFC Bank Hero Honda IBM ICICI Lombard ICRA IMRB ING Vysya Indian Express JDA Kotak Mahindra Bank LAVA Mobiles Maruti Suzuki Michelin Tyres Nielsen Co. Ogilvy & Mather Pepsi Co. Pitney Bowes Progressive Media PVR Cinemas Religare SAIL SBI SIDBI Taj Hotels TCS Telcon TNS India TRAI

placement calendar
Pre-Placement Talks September 2011 onwards Final Placements October 2011 onwards Lateral Placements November 2011 onwards Summer Placements December 2011 onwards

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batch profile

Education Background
EEE 6% Mechanical 5% CSE & IT 44% 13-24 Months 16% Biotech 6% Others* 6%

Work Experience
>24 Months 17%

Freshers 52%

ECE 33% *ICE, B.Pharma, Textile Technology

6-12 Months 15%

batch statistics
Summer Internship Breakup
Banking 10% Operations Management 21% Corporate Finance 10%

General Management 8% HR 6% IT 4%

Marketing 41%

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Work experience : 24 + months

Aditya Aggarwal
B.tech., Computer Science and Engineering Work Exp : L&T Infotech (32) Summers : Onus Software Solutions Project : Realization of a new Idea

Ajay Kumar

B.Tech., Textile Technology Work Exp : Mahindra Satyam (27) Summers : IMRB International Project : Market Analysis using Eye Tracking and Concept Testing

Ajit Kumar

B.E., Electronics and Communication Engineering Work Exp : Tata Elxi Ltd (36) Summers : Telecom Regulatory Authority of India Project : Convergence in Telecom & Broadcasting Industry due to new emerging Platforms.

Anushree Oberoi

B.tech., Information Technology Work Exp : Infosys Technologies Ltd. (30) Summers : HSBC Bank Project : Market Study of Factoring Products

Pankaj Thakur

B.E., Computer science and Engineering Work Exp : AbsolutData research and Analytics (48) Summers : Padrone Technologies Project : Business Development

Vikram S. Sheoran

B.E., Information Technology Work Exp : Aricent Technologies (34) Summers : Idea Cellular Ltd. Project : To do comparative analysis of all telecom operators. analyze & understand the key improvements and give recommendation strategy

Vivek Behera

B.tech., Computer Science and Engineering Work Exp : Infosys Technologies ltd. (47) Summers : Small Industries Devlop. Bank of India (SIDBI) Project : Appraisal of Loan Proposals and Financial Assessment of existing and prospective clients.

Wasil Khan

B.tech., Information Technology Work Exp : Pitney Bowes Map Info, BirlaSoft India Ltd (35) Summers : Pitney Bowes Business Insight Project : Customer Communication Management Implementation and Product Study

Y. S. Mann

MCA. Work Exp : Imon Crafts and Consultants(51) Summers : Impact Promotions Project : Direct Marketing

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Work experience : 13 24 months

Abhay Arora
B.tech., Computer Science and Engineering Work Exp : Premier Crops Pvt. Ltd. (13) Summers : IMRB International Project: Market Analysis using Eye Tracking and Concept Testing.

Ashruti Khera

B.tech., Electronics and Communication Engineering Work Exp : Titan Industries Ltd. (16) Summers : PepsiCo India Ltd. Project : To understand the consumer behavior for Quaker Oats.

B.tech., Electronics and Electrical Engineering Work Exp : HCL Comnet, Techno Instru. India Pvt. Ltd. (22) Summers : Carrier AC & Refrigeration Ltd. Project : Energy efficiency, Green technology & other sustainable solutions in residential AC industry and its impact on consumer's buying behavior

Gaurav Saxena

Manish Sharma

B.tech., Computer Science and Engineering Work Exp : TIME Education Pvt Ltd. (13) Summers : TNS Project : Concept and Product Evaluation by Qualitative Analysis

Prateek Sharma

B.E., Electronics and Communication Engineering Work Exp : Buzzle Software Solutions (18) Summers : Britannia Industries Pvt. Ltd. Project : Modeling trade load effectiveness, Determining Competetion price mechanism

Pratishtha Bhalla

B.tech., Electronics and Communication Engineering Work Exp : HCL Infosystems (16) Summers : Attero Recycling Pvt. Ltd Project : Tax Efficient Reverse Supply Chain Management

B.tech., Computer Science and Engineering Work Exp : Deloitte Touch Tohmatsu, Steria India Ltd. (22) Summers : Aircel Project : Studying the consumer insight and applying it for new product development.

Rohit Ahuja

Saurabh Jain

B.E., Mechanical Engineering Work Exp : Reliance Industries Ltd. (20) Summers : Godfrey Phillips India Project : Study of Supply Chain Management and export procedure

B.tech., Electronics and Communication Engineering Work Exp : ZTE Telecom India on roll of Adecco Services (18) Summers : CWC, New Delhi Project : Study the overall Import-Export & Logistics operations & processes at CWC warehouses, Delhi

Sumit Gupta

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Work experience : 6 12 months

Ashok Kalra
B.tech., Electronics and Communications Engineering Work Exp : Ericsson India Ltd. (12) Summers : Fibcom India Ltd. Project : Strategic positioning on the value chain by means of competitive analysis and new product development B.tech., Electronics and Communications Engineering Work Exp : Havells India Ltd. (12) Summers : Punjab National Bank Housing Finance Project : Loan Management and Disbursals

Hina Jhamb

Ishita Gupta

B.tech., Computer Science and Engineering Work Exp : COBRA Group, Entertainment Solution Providers (12) Summers : Philips Project : Launch plan for new product under Garment Care division

Manish Kalra

B.tech., Biotechnology Work Exp: GTBL (Themis Group) (7) Summers : Central Warehousing Corporation, Govt. of India (Undertaking) Project : Study the overall Import-Export & Logistics operations & processes at CWC warehouses,Delhi

Puneet Arora

B.tech., Electronics and Communications Engineering Work Exp : Softel Solutions Pvt. Ltd. (6) Summers : Tata technologies Ltd. Project : To analyze market adoption factors, chart out technology trends, assess market growth, forecast market size/potential

Saurabh Gupta

B.tech., Electronics and Communications Engineering Work Exp : ATS Services Pvt. Ltd. (12) Summers : Sharekhan Ltd. Project : Portfolio Management

Sumit Bhutani

B.tech., Computer Science and Engineering Work Exp: Keane Worldzen Pvt. Ltd. (6) Summers : Indian Express Project : Understanding Market Preferences for Newspaper Reading for Civil services Aspirants

Summy Kataria

B.tech., Biotechnology Work Exp: GR&C and Life Technologies India Pvt. Ltd. (12) Summers : Springboard Ventures Pvt. Ltd. Project : Marketing of India's first entrepreneurial box and crowd-funding platform & consumer engagement programs

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freshers
Abhinav Agarwal
BE, Information Technology Summers : Reliance Money Project : Portfolio Management

Abhishek Singh

B.tech., Electronics and Communications Engineering Summers : Corporation Bank Project : Credit Risk Management

Amandeep Kaur

B.tech., Computer Science and Engineering Summers : ICICI Lombard Project : Profitable Underwriting Practices

Anant Kumar Sharma

B.tech., Electrical and electronics Engineering Summers : CWC, New Delhi Project : Study the overall Import-Export & Logistics operations & processes at CWC warehouses, Delhi

Ankit Misra

B.tech., Computer Science and Engineering Summers : Barista Coffee Company Ltd. Project : Brand Evaluation and competitive Analysis

Ankita Aggarwal

B.tech., Computer Science and Engineering Summers : Dun&Bradstreet Information services ltd. Project : Risk Management solution (Project Appraisals)

Ankur Arora

B.tech., Biotechnology Summers : Earth Water Group Project : Visiting customer at various sites and capturing information and collating it to compile a case study

Ankush Sehgal

B.tech., Computer Science and Engineering Summers : Central Warehousing Corporation, Govt. of India (Undertaking), New Delhi Project : Project Planning and Investment Appraisal (Decision on construction of new or Expansion of warehouses across India

Apurv Bhardwaj

B.tech., Electronics and Communications Engineering Summers : Godrej & Boyce Manufacturing Project : Study of Processes in Precision Div. Marketing Dept.

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freshers
Arihant Aggarwal
B.tech., Mechanical and Automation Engineering Summers : HCL Infosystems Project : Brand Tracking Study on Laptops

Ashish Sharda

B.tech., Electronics & Electrical Engineering Summers : Department of Management Studies IIT Delhi Project : Training needs identification

Ishha Nagrath

B.tech., Computer Science and Engineering Summers : Accenture Global Project : Conducting Pilot for 3 On Going Projects on a Global Audience and POC from Accenture for a Vendor.

Mayur Pahwa

B.tech., Computer Science and Engineering Summers : Unique Identification Authority of India, Planning Commission Project : Analysis of data of the authentication drive, Analysis of the financial concurrence of various projects of UIDAI

Meera Hans

B.tech., Information Technology Summers : Bharti Airtel Project : Back to School and youth programme

Munish Jain

B.E., Electrical Engineering Summers : Unique Identification Authority of India, Planning Commission Project : Reports of the Auth POC

Pankaj Yadav

B.tech., Electronics and Communications Engineering Summers : SSJ Finance and Securities Pvt. Ltd. Project : Studying Capital Markets & derivatives

Parul Tandon

B.tech., Instrumentation and Control Engineering Summers : Barista Coffee Company Ltd. Project : Service Vendor Management & Designing a new reward and recognition scheme

Piyush Grover

B.tech., Mechanical and Automation Engineering Summers : HCL Infosystems Project : Brand Tracking Study on Personal Computers (Desktops)

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freshers
Priyanka
B.tech., Computer Science and Engineering Summers : Fashion Flare Project : Corporate supply chain management- planning and distribution

Rahul Gupta

B.tech., Electronics and Communications Engineering Summers :HCL Infosystems Project : Brand Tracking Study on Computer Chasis

Rajat Rathi

B.tech., Electronics and Communications Engineering Summers : LG Electronics India Pvt. Ltd. Project : Corporate supply chain management- product planning and distribution

Rajendra Meena

B.tech., Electronics and Communications Engineering Summers : Western Railways Project : Logistics Management

Ravipal Singh

B.tech., Information Technology Summers : EdenRed India Project : Loyalty, incentive program for Hewlett Packard

Sakshi Leekha

B.tech., Computer Science and Engineering Summers : Hero Honda motors Ltd. Project : Studying the after sales service customer satisfaction for Hero Honda

Saurabh Arora

B.tech., Computer Science and Engineering Summers : The Royal Bank of Scotland Group Project : Working Capital Finance

Saurabh Marwah

B.tech., Electronics and Communication Engineering Summers : Maruti Suzuki India Ltd. Project : Benchmarking parts used in MSIL cars against the competition to capture Supply Chain Improvements

Sumit Kumar

B.Pharma Summers : Ogilvy & Mather India Pvt. Ltd Project : Relevance of social networking websites in terms of Marketing and Advertising.

[ 35 ]

freshers
Susan Thomas
B.tech., Computer Science and Engineering Summers : Metzeler Automotive Profiles India Pvt. Ltd Project : Change Management

Tanuja Awasthi

B.tech., Information Technology Summers : ING life insurance Project : Cash Flow Matching & Asset Liability management

placement process
Recruitment Program Summer Placements The entire placement process takes three-to-four months. Through a series of on- As a compulsory part of curriculum, students are required to undergo Summer campus presentations, students have the opportunity to learn about recruiting Internship with an organization for a period of 8 weeks. It gives the student a glimpse into the present corporate environment and an appreciation of the interpersonal companies. and influencing skills required to excel in the workplace. The organization benefits by acquiring, for a short period, a keen mind equipped with analytical capabilities Pre-Placement Talks and theoretical inputs to tackle any immediate issue it may be facing. Placements commence with a series of pre-placement talks (PPT). The PrePlacement Talks or Company Presentations are an opportunity for the Companies Final Placements to interact with the students, understand their expectations and apprise them of the job requirements and job profiles offered. After the Pre-Placement talks, scheduling of participating companies for placements is performed by allotting day and time when they can begin their recruitment Lateral Placements process. he entire selection procedure of a company has to be carried out within the time frame allotted to them. Companies may invite CVs of interested students Almost 50% of the current batch in DSM has prior work-experience. The Lateral and shortlist students on the basis of their profiles before coming on campus. Placement process allows recruiters and students with work-experience to interact. This process is conducted from November onwards. [ 36 ]

Contact us
Faculty Placement Co-ordinator Dr. Archana Singh Delhi School of Management Delhi Technological University Shahbad Daulatpur Bawana Road Delhi - 110042, INDIA Ph : 011 - 27296203, Fax : 011 27871023 Email : placements@dsm.dce.edu Placement Committee Parul Tandon Rohit Ahuja Sakshi Leekha Wasil Khan +91 99532 87184 +91 99111 43331 +91 99905 77261 +91 99588 93840 parul.tandon@dtu.co.in rohit.ahuja@dtu.co.in sakshi.leekha@dtu.co.in wasil.khan@dtu.co.in

Delhi Technological University

(Formerly Delhi College of Engineering)

Delhi School of Management

Internship Brochure 2011-12

About DSM
Delhi School of Management (DSM) was established in 2009 with the up-gradation of Delhi College of Engineering into Delhi Technological University. DSM envisages at making distinctive future managers keeping in with the tradition of DCE (and now DTU) of excellence in education established for the engineering discipline. DSM teaches not just the art and science of management, it instills in its students virtues and skills needed to make a difference in tomorrows world. DSM offers dual specialization thereby developing the students skills to cater the requirements of the competitive environment. It endeavors to enable future managers understand the challenges of Information and Knowledge driven tech- savvy work environment, and develop their competence and caliber to meet and greet these challenges. Aided by the state-of-the-art infrastructure, DSM incorporates lectures, case studies, seminars, business games, simulation exercises, mini projects, unstructured group works and field visits in its teaching methods. It is done in an interesting and encouraging manner for the purpose of imparting knowledge in the minds of the students. Present batch of DSM 2011-13 wishes to take DSM, DTU to greater heights with its plethora of passionate young individuals, and strives to leave a mark in the global corporate scenario and continue the legacy of DTU.

Course Curriculum
First Semester
Organizational Behavior Marketing Management Business Communication Production & Operation Management Financial Accounting Quantitative Methods Managerial Economics Computer Applications in Management Comprehensive Viva Voce

Second Semester
Financial Management Human Resource Management Marketing Research Economic Environment of Business Knowledge & Technology Management Supply Chain Management Information Technology Management Business & Corporate Law Comprehensive Viva Voce

Third Semester
Corporate Evolution & Strategic Management International Business Environment Foreign Language Summer Internship Report 4 Electives from any one group

Fourth Semester
Corporate Governance & Business Ethics Project Management Dissertation Project 4 Electives from any one group

A. Knowledge Technology Management B. Information Technology Management C. Supply Chain Management

A. Marketing Management B. Financial Management C. Human Resource Management

Technical Specializations (Electives)

Knowledge & Technology Management
Management Information System Internet Business Models and Business Strategies IT Enabled Services Management ERP Implementation Data Base Management Telecommunication for Business Mobile commerce and Security Knowledge management and Innovation Software Project and Quality management Business Process Reengineering E-Business and E- Commerce Sectoral Application and Emerging Issues in KTM

Supply Chain Management

Total Quality Management International Logistics Management Retail Management Transportation Management Service Operations Management Customer Relationship Management Business Process Re-engineering IT in Supply Chain Management Sectoral Application of SCM Emerging Issues in SCM

Information Technology Management

Strategic telecommunication Management Data warehousing and Database Management Business System Analysis and Design Knowledge Management & Innovation Managing Software Exports Mobile Commerce & Security BPR and ERP Implementation E-Governance Telecommunications for Business Business Process Re-engineering Sectoral Application of ITM Emerging Issues in ITM

Functional Specializations (Electives)

Finance
Security analysis and portfolio Management Mergers, Acquisition and Corporate restructuring Corporate Business Taxation International Financial Management Investment Banking Futures, Options and Risk Management International Accounting Practices Project Appraisal and Finance Commodity and Price Risk management Managing financial institutions and Markets Econometric and Financial Modeling Sectoral Application and Emerging Issues in FM

Marketing
International marketing management Retail and distribution and Management Marketing of Services Advertising and Brand Management Rural and Social Marketing Promotion Management and Business to Business Marketing Consumer Behavior Customer Relationship Management

OB and Human Resource Management

Management of Industrial relations & Labor Legislation Compensation Management Organizational Change and Intervention Strategies Human Resource Development: Strategies and Systems Cross Cultural and Global Human Resource Management Manpower Development for Technological change & Performance Management Management of Training and development Interpersonal processes and Counseling skills for Managers

Past Recruiters
3i Infotech Aircel ARI World ASK Wealth Avery Dennison Earth Water Group FIITJEE HDFC Bank Hero Honda IBM JDA Kotak Mahindra Bank LAVA Mobiles Maruti Suzuki Michelin Tyres PVR Cinemas Religare SAIL SBI SIDBI

Barista Coffee Company Ltd. Bharti Airtel Britannia Capital IQ CSC Corp.

ICICI Lombard ICRA IMRB ING Vysya Indian Express

Nielsen Co. Ogilvy & Mather Pepsi Co. Pitney Bowes Progressive Media

Taj Hotels TCS Telcon TNS India TRAI

WORK EXPERIENCE (DURATION)

WORK EXPERIENCE (SECTOR WISE)

OTHERS: OIL, EQUITY & COMMODITY TRADING; HOTEL; SEMICONDUCTOR; CONSTRUCTION

Batch Statistics 2011-13

EDUCATIONAL BACKGROUND

OTHERS: ICE, B.PHARMA, BIO MEDICAL, APPAREL TECHNOLOGY, TEXTILE

TOTAL NUMBER OF STUDENTS : 68

Work Experience : 24 months

Abhay Khullar
B.Tech.: Electronics and Communication Engineering Work Exp: Infosys Technologies Ltd (44 months)

Saurabh Thukral
B.Tech.: Mechanical Engineering Work Exp: SAP LABS (39 months)

Pushendra Agarwal

B.Tech.: Electronics and Communication Engineering Work Exp: Pradeep Vinod Construction Co.(Indian Railways) (38 months)

Rishabh Maheshwari

B.E.: Mechanical Engineering Work Exp: Essar Steel Limited (35 months)

Vishant Rana

B.E.: Electronics and Communication Engineering Work Exp: Infosys Technologies Ltd. (28 months)

Prabudh Akshat

B.Tech.: Computer Science Engineering Work Exp: Infosys Technologies Ltd. (27 months)

Chhavi Deswal

B.Tech.: Information Technology Work Exp: Tech Mahindra (25 months)

Anubhav Aggarwal
B.Tech.: Electronics & Instrumentation Control Work Exp: Creative Entrepreneurs Pvt. Ltd. (24 months)

Ayoushman

B.E.: Electronics and Communication Engineering Work Exp: Rama Paper Mills Ltd (24 months)

Work Experience : 24 months

Darshan Hingu
B.Tech.: Information Technology Work Exp: Gujarat Info Petro Limited (24 months)

Disha Ahuja

B.Tech.: Electronics and Communications Engineering Work Exp: Nokia Siemens Networks (24 months)

Namo Jain

B.E.: Mechanical Engineering Work Exp: Nishima Group of Hotels (24 months)

Work Experience : 12-23 months

Abhishek Gupta Mohd. Murtaza Ali Saumya Sharma

B.Tech.: Biotechnology Work Exp: Modern Agro Industries (20 months)

B.Tech.: Electronics and Communications Engineering Work Exp: Tata Consultancy Services (16 months)

B.Tech.: Information Technology Work Exp: IBM India Pvt. Ltd. (13 months)

Work Experience : 12-23 months

Amandeep Singh
B.Tech.: Computer Science Engineering Work Exp: Infosys Technologies Ltd. (12 months)

Anushree Agarwal

B.Tech.: Computer Science Engineering Work Exp: Sanatan Products Pvt. Ltd. (12 months)

Apar Chopra

B.Tech.: Electronics and Communication Engineering Work Exp: Nsys Design Systems Pvt. Ltd. (12 months)

Gunjan Batra

B.Tech.: Electronics and Communications Engineering Work Exp: Aricent Technologies Ltd. (12 months)

Hitesh Demla

B.Tech.: Textile Chemistry Work Exp: Vardhman (Auro Textiles) (12 months)

Ronald Singh

B.Tech.: Computer Science Engineering Work Exp: Self Employed Equity and Commodity Trading (12 months)

Vikram Bhandari

B.Tech.: Information Technology Work Exp: SAIC India Pvt. Ltd. (12 months)

Work Experience : 1-11 months

Ankur Rana
B.Tech.: Electronics and Communications Engineering Work Exp: nSys Design Systems Pvt. Ltd.(9 months)

Radhika K.

B.Tech.: Bio Medical Instrumentation Work Exp: TCS (9 months)

Uday Pratap Singh Bhardwaj

B.Tech.: Electronics and Communications Engineering Work Exp: Infosys Technologies Ltd. (8 months)

Ankit Verma

B.Tech.: Biotechnology Work Exp: Cordlife Sciences India Pvt. Ltd.(7 months)

Ravi Goel

B.Tech.: Computer Science Engineering Work Exp: WHL (6 months)

Surabhi Gupta

B.F.Tech.: Apparel Manufacturing Work Exp: Bhartiya International (5 months)

Prashant Pardhe

B.Tech.: Information Technology Work Exp: Accenture Pvt.ltd (3 months)

Kashish Singla

B.Tech.: Computer Science Engineering Work Exp: V customer (2 months)

Tanmay Khatri

B.Tech.: Electronics and Communication Engineering Work Exp: Accenture Pvt.ltd (1 month)

Freshers
Ajaybir Singh Sra
B.Tech.: Mechanical Engineering College/University: UCOE, Punjabi University

Anandit Goel

B.Tech.: Bio Technology Engineering College/University: Amity Institute Of Biotechnology

Ankur Kumar

B.Tech.: Mechanical Engineering College/University: Uttar Pradesh Technical University

Anurag Tiruwa

B.Tech.: Electronics and Instrumentation Control College/University: GEC Ajmer, RTU Kota

Arushi Sabharwal

B.Tech.: Information Technology College/University: Bharati Vidyapeeth's College of Engineering, GGSIPU

Bhavneesh Juneja

B.Tech.: Computer Science Engineering College/University: Kurukshetra University

Chandra Shekhar

B.Tech.: Electronics and Instrumentation Control College/University: YMCAUST

Deepak Kumar Chunbouk

Gurmesh Vij

B.Tech.: Manufacturing Process And Auto. Engineering College/University: NSIT, Delhi University

B.Tech.: Mechanical Engineering College/University: Chitkara Institute of Engineering and Technology

Freshers
Ishaan Batheja
B.Tech.: Electronics and Communications Engineering College/University: Punjab Technical University

Isha Kapoor

B.Tech.: Electronics and Communication Engineering College/University: Mody Institute of Technology and Science

Jayati Kamra

B.Tech.: Bio Technology Engineering College/University: Uttar Pradesh Technical University

Jitin Jindal

B.Tech.: Electrical Engineering College/University: LIMAT, Maharshi Dayanand University

Karan Garg

B.Tech.: Electronics and Communication Engineering College/University: Baba Banda Singh Bahadur Engineering College, PTU

Kunal Sridhar

B.Tech.: Computer Science Engineering College/University: BRCM, Bhiwani, Maharshi Dayanand University

Kshitij Aggrawal

B.Tech.: Electronics and Communication Engineering College/University: DCE, DU

Mukul Arora

B.Tech.: Information Technology College/University: Guru Jambeshwar University

Mukul Dutt

B.E.: Computer Science Engineering College/University: Hemchandracharya North Gujarat University

Freshers
Nikhil Raman
B.Tech.: Biomedical Engineering College/University: Maharishi Dayanand University

Nitin Sharma

B.Tech.: Electronics and Communications Engineering College/University: Lingaya's Institute of Management & Technology, MDU

Pariksha Yadav

B.E.: Computer Science Engineering College/University: Institute of Technology and Management, MDU

Prateek Jain

B.E.: Computer Science and Engineering College/University: Manipal Institute of Technology

Prerna Singh

B.Tech.: Electronics and Communication Engineering College/University: College of Engg & Tech. IILM, GBTU

Rahul Kumar

B.Tech.: Electronics and Communication Engineering College/University: Maharaja Surajmal Institute Of Technology, GGSIPU

Rashmi Bharadwaj

B.Tech.: Information Technology College/University: University College Of Engineering, RTU Kota

Ravinder Mathur

B.Tech.: Computer Science Engineering College/University: Institute of Technology and Management, MDU

Rishi Kataria

B.Tech.: Instrumentation and Control Engineering College/University: Bharati Vidyapeeth's College of Engineering, GGSIPU

Freshers
Sachin Chawla
B.Tech.: Electronics and Communication Engineering College/University: PDMCE, Maharshi Dayanand University

Sanjay Khurana

B.Tech.: Electrical and Electronics Engineering College/University: NIEC, GGSIPU

Shashank Sharma

B.Tech.: Information Technology College/University: Uttar Pradesh Technical University

Shubham Gupta

B.Tech.: Electrical and Electronics Engineering College/University: Maharaja Agrasen Institute of Technology, GGSIPU

Simran Kaur

B.Tech.: Electronics and Communications Engineering College/University: Guru Tegh Bahadur Institute of Technology, GGSIPU

Sumit Kumar

B.Tech.: Computer Science Engineering College/University: Uttar Pradesh Technical University

Tanya Singh

B.Tech.: Computer Science Engineering College/University: Guru Tegh Bahadur Institute of Technology, GGSIPU

Vibhore Maheshwari

B.Tech.: Computer Science Engineering College/University: Ideal Institute of Technology, UPTU

Yogesh Kumar

B.Pharma College/University: Maharshi Dayanand University,

Freshers
Tanvi Badola
B.Tech.: Computer Science Engineering College/University: Indira Gandhi Institute of Technology, GGSIPU

Placement Process
Recruitment Program Summer Placements The entire placement process takes three-to-four months. Through a series of on- As a compulsory part of curriculum, students are required to undergo Summer campus presentations, students have the opportunity to learn about recruiting Internship with an organization for a period of 8 weeks. It gives the student a glimpse into the present corporate environment and an appreciation of the interpersonal companies. and influencing skills required to excel in the workplace. The organization benefits by acquiring, for a short period, a keen mind equipped with analytical capabilities Pre-Placement Talks and theoretical inputs to tackle any immediate issue it may be facing. Placements commence with a series of pre-placement talks (PPT). The PrePlacement Talks or Company Presentations are an opportunity for the Companies Final Placements to interact with the students, understand their expectations and apprise them of the job requirements and job profiles offered. After the Pre-Placement talks, scheduling of participating companies for placements is performed by allotting day and time when they can begin their recruitment Lateral Placements process. he entire selection procedure of a company has to be carried out within the time frame allotted to them. Companies may invite CVs of interested students Almost 50% of the current batch in DSM has prior work-experience. The Lateral and shortlist students on the basis of their profiles before coming on campus. Placement process allows recruiters and students with work-experience to interact. This process is conducted from November onwards.

Batch 2011-13

Contact Us
Faculty Placement Co-ordinator Dr. Archana Singh Delhi School of Management Delhi Technological University Shahbad Daulatpur Bawana Road Delhi - 110042, INDIA Ph : 011 - 27296203, Fax : 011 27871023 Email : placements@dsm.dce.edu Placement Committee Hitesh Demla Pushendra Agarwal Radhika K. Vikram Bhandari +91 88260 00257 +91 99100 40502 +91 84472 73248 +91 98736 98434 hiteshdemla.dsm@dtu.co.in pushendraagarwal.dsm@dtu.co.in radhikak.dsm@dtu.co.in vikrambhandari.dsm@dtu.co.in

Arti Printers 9313990242 artiprinters2010@gmail.com