Telstra improves network capacity planning to achieve high performance

Company background
Telstra Corporation Limited (ASX:TLS) is Australias leading telecommunications and information services company, with one of the best-known brands in the country. Telstra is the only true media communications company in Australia that can provide customers with a truly integrated telecommunications experience across fixed line, mobile, broadband (BigPond), information, transaction and search (Sensis) and pay TV (FOXTEL) services. Telstra provides more than 9.4 million Australian fixed line and more than 9.4 million mobile services. Telstras international businesses include: CSL New World Mobility Group, one of Hong Kongs leading mobile operators; TelstraClear, the second-largest full service carrier in New Zealand; Reach, a provider of global connectivity and international voice and satellite services; and SouFun Holdings, a leading real estate and furnishings website in China. By using an integrated suite of network and media assets, Telstra is creating a world of 1-click, 1-touch, 1-command, any-screen solutions that are integrated, operate in real time, and are simple and easy to use. Telstra has evolved from a traditional telecommunications company into a
2

holistic, full service media, advertising and communications company. The company is meeting growing customer demand for speed, content and delivery by focusing on network, service and operational transformation, and replacing legacy networks and systems with IP-based infrastructure capable of running advanced multimedia applications.

business to enable an improved customer experience. Telstra had myriad network planning tools and needed to consolidate data from multiple sources and increase collaboration amongst the capacity planning community. The company also wanted to increase the speed with which network planning could be implemented, reduce the latency of planning cycles and create an environment of learning and collaboration. In order to meet these needs, Telstra was looking for a single network planning environment. Such an environment would enable the company to ensure consistency of output across different network planners and accelerate the planning to implementation life cycle.

Business challenge
The quality of an organizations network infrastructure is increasingly a critical success factor. Accentures High Performance Business research shows that IT mastery is essential for attaining high performance and to obtain a high-quality network a complete transformation of the existing network is required rather than just an extension. Accentures research shows that networks have become more than just critical business enablers: they have become strategic as well. The networks architecture can be a catalyst for fundamental changes in the business processes that run on it and the enabler for innovation in the business itselfboth in terms of developing new products and then taking them to market. 1 The challenge for Telstra was to transform its networks by reducing duplication and complexity and invest back into the

How Accenture helped

The Telstra Network Planning project is a four-year engagement between Telstra and Accenture. Its aim is to significantly reduce Telstras existing IT portfolio complexity by replacing existing systems with an integrated commercial off-the-shelf (COTS) package. This package will provide a central planning system to be used across all Telstra domains. Telstra selected VPIsystems

Telstra has been able to produce accurate, quality results that contribute to the reduction in overall cycle time.

The Telstra Network Planning project Phase 1 (Core Modules) Delivery of OnePlan Access and OnePlan Transport modules

Accenture has helped Telstra complete Phase 1integrating OnePlan modules across the following Access and Transmission network domains:

Access POTS (Plain Old Telephony Service) ADSL/ADSL2+ (Asynchronous Digital Subscriber Line) HFC (Hybrid Fibre Coaxial) and, FTTN (Fiber to the Node)

Transmission NG SDH (Next Generation Synchronous Digital Hierarchy) ISAM (Intelligent Services Access Manager) 3G850Mhz backhaul and DWDM (Dense Wavelength Division Multiplexing) over fiber

Phase 2 (Additional Modules) Delivery of OnePlan IP/MPLS, OnePlan Ethernet & OnePlan Voice (for carrier grade VoIP) modules

Phase 3 (Strategic Integration) Integration of OnePlan Server back-end with new Strategic inventory systems (Cramer & GE Smallworld)

OnePlan system and chose Accenture to provide system integration and, program management. In addition to managing the overall delivery of the project, Accenture is responsible for data gathering and requirement analysis, business processes definition, solution architecture definition, and software configuration and customization design, construction, testing and deployment. Accenture is also building, testing and deploying the data integration solution and, producing training materials. The Telstra Network Planning project consists of three phases: Phase 1 (Core Modules) Delivery of OnePlan Access and OnePlan Transport modules Phase 2 (Additional Modules) Delivery of OnePlan IP/MPLS, OnePlan Ethernet & OnePlan Voice (for carrier grade VoIP) modules Phase 3 (Strategic Integration) Integration of OnePlan Server back-end with new Strategic inventory systems (Cramer & GE Smallworld) Accenture also has an application outsourcing agreement in place with Telstra, whereby Accenture takes responsibility for business support, application, operations

and maintenance support for the Network Planning project.

High performance delivered

Accenture has helped Telstra complete Phase 1integrating OnePlan modules across the following Access and Transmission network domains: Access POTS (Plain Old Telephony Service) ADSL/ADSL2+ (Asynchronous Digital Subscriber Line) HFC (Hybrid Fibre Coaxial) and, FTTN (Fiber to the Node) Transmission NG SDH (Next Generation Synchronous Digital Hierarchy) ISAM (Intelligent Services Access Manager) 3G850Mhz backhaul and DWDM (Dense Wavelength Division Multiplexing) over fiber The solution allows for consistency of input data (forecasts, existing inventory, etc.) to create uniform network build (for Greenfields deployments) and augmentation (for Brownfields/existing network) plans with less variability.

Telstra Executive Director Fundamental Planning, David Piltz, said It also supports dynamic application of planning rules in order to design networks based on current management priorities. OnePlan enables standardization of reports and outputs, which has benefits for downstream groups (Network Design, Construct and Operate groups) and applications, he said. With the addition of scripts and process automation of the initial parts of the planning process, Telstra has been able to produce accurate, quality results that contribute to the reduction in overall cycle time (plan-design-construct). The Oneplan solution has allowed Telstra to complete initial plans for more than 3,500 exchanges within a couple of weeks. The network capacity planning project has placed Telstra in a far better position to leverage its network for strategic business purposes and move towards high performance. Reference
1

High Performance through Network Transformation, 2006

Copyright 2009 Accenture All rights reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture.

About Accenture Accenture is a global management consulting, technology services and outsourcing company. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the worlds most successful companies, Accenture collaborates with clients to help them become high-performance businesses and governments. With more than 186,000 people serving clients in over 120 countries, the company generated net revenues of US$23.39 billion for the fiscal year ended Aug. 31, 2008. Its home page is www.accenture.com.

ACC08-0306