IBTM Global Meetings Industry Research Americas Region 2012

Number of respondents
Global Based in the Americas Reported on events in the Americas 900 327 373

IBTM Global Meetings Industry Research Americas Region 2012

Regions (base) for buyer respondents

Americas Europe GMENA Asia Australasia Africa 38.5% 28.9% 9.1% 9.3% 11.1% 3.2%

IBTM Global Meetings Industry Research Americas Region 2012

Buyer respondent types

Americas Global

Agency/Third Party Organiser Corporate Not for Profit Trade/Association/Society Other

50.6% 20.4% 9.6% 18.8% 0.6%

62.8% 18.8% 6.0% 9.9% 2.5%

IBTM Global Meetings Industry Research Americas Region 2012

Buyers event types

93.1% 82.6%

43.9%

42.4%

44.2%

36.8% 25.5%

IBTM Global Meetings Industry Research Americas Region 2012

327 buyers in Americas organised 6665 events in the Americas 78% in the USA

IBTM Global Meetings Industry Research Americas Region 2012

Buyers experience in last twelve months

Volume of events in LAST 12 months More Same Less

Americas buyers Global buyers

52.7% 52.7%

39.3% 34.0%

8.0% 13.3%

IBTM Global Meetings Industry Research Americas Region 2012

Budget change in this twelve months (2012 vs. 2011)

41.8%

41.6%
More Same Less

34.7%

44.3%

22.5%

14.0% Americas

Global buyers

IBTM Global Meetings Industry Research Americas Region 2012

Americas Buyers regions where events held

85.0%

40.5% 22.9% 5.7% 10.6% 8.8%

IBTM Global Meetings Industry Research Americas Region 2012

Americas Buyers destinations

78.0%

15.4% 15.0% 14.1% 13.7% 13.2% 11.9% 11.0% 10.6% 10.6%

IBTM Global Meetings Industry Research Americas Region 2012

Americas Buyers
Mean budget per event in the USA $95,098 80% of buyers in Americas had a budget in excess of $100K

IBTM Global Meetings Industry Research Americas Region 2012

Americas Buyers
37 out of 51 destinations attracted events with budgets of more than $100,000 Highest budget per destination for Hawaii Florida attracted events from highest percentage of Americas buyers (67%) but not highest volume of events

IBTM Global Meetings Industry Research Americas Region 2012

Top US destinations
By volume of events

Average events per buyer 11 11 11 9 7 5 4 4

Mean value US$97,623 US$95,855 US$77,023 US$102,912 US$94,141 US$108,176 US$96,726 US$98,937

District of Columbia New Jersey Virginia New York Texas California Florida Illinois

IBTM Global Meetings Industry Research Americas Region 2012

Values for destinations Americas non US

Americas (non US) Brazil Canada Argentina Mexico Mean value US$ 73,352 75,943 60,714 79,226

IBTM Global Meetings Industry Research Americas Region 2012

Top ten industry sectors - Global Pharmaceutical/medical Finance/Banking/Insurance Electronics/communications Training/Education Automotive Food/Beverage/Tobacco Government/Administration Construction/Engineering Manufacturing/Industrial Oil/Gas

IBTM Global Meetings Industry Research Americas Region 2012 Suppliers

Social media to communicate Electronic RFP products eg Starcite, Apps for providing client/delegate Virtual meetings QR codes (specific matrix barcodes) Audience response systems Cloud computing Location aware software eg Holograms
38.7% 23.6% 29.0% 46.2% 25.8% 34.1% 22.6% 31.3% 19.4% 36.3% 19.4% 23.6% 12.9% 7.1% 3.2% 3.3%

Buyers
74.2% 82.4%

IBTM Global Meetings Industry Research Americas Region 2012

Most popular RFP product Cvent Starcite Other products mentioned Meeting Evolution, SignUp4, regonline, iMeet, etouches

IBTM Global Meetings Industry Research Americas Region 2012

Top ten countries for Americas buyers For NEXT 12 months United States France Spain - Canada Mexico - China United Kingdom Italy Germany - Brazil

IBTM Global Meetings Industry Research Americas Region 2012

Buyers change predicted

Volume of events in NEXT 12 months

Buyers More reported change Same

Less

Americas buyers Global buyers

56.3% 57.5%

36.2% 33.1%

7.5% 9.4%

IBTM Global Meetings Industry Research Americas Region 2012

Buyers change predicted Budget in NEXT 12 months Americas buyers Global buyers More 43.5% 43.8% Same 45.3% 42.3% Less 11.2% 13.9%

IBTM Global Meetings Industry Research Americas Region 2012

Buyers change predicted Use of new destinations in NEXT 12 months Americas buyers Global buyers

More 58% 65%

Same 36% 30%

Less 6% 5%

IBTM Global Meetings Industry Research Americas Region 2012

Buyers change predicted Marketing and promotional budgets in NEXT 12 months Americas buyers Global buyers

Increase 29% 29%

Same 53% 47%

Reduce 18% 24%

IBTM Global Meetings Industry Research Americas Region 2012

Suppliers predictions for next twelve months 58% forecast increase in volume of events hosted BUT 45% forecast reduction in clients event budgets 28% forecast increase in marketing/promotional budgets 48% forecast increasing use of new destinations

IBTM Global Meetings Industry Research Americas Region 2012

What would have most impact on increasing your meetings and events business? Buyers most frequently mentioned issues:
- Economy, particularly in US and EMEA - Budgets (improved) - Costs/prices/rates/ value for money - New destinations

IBTM Global Meetings Industry Research Americas Region 2012

What would have most impact on increasing your meetings and events business? Buyers
-Government travel restrictions (are) affecting travel to conferences -Registration is at an all time low due to governmental budgets -Changing the way event professionals are viewed in the USgetting rid of terms like event planner and starting to require high level conversations and ethics -Need to prove value of face to face events and impact on business

IBTM Global Meetings Industry Research Americas Region 2012

What would have most impact on increasing your meetings and events business? Suppliers
-The global economy -Definitely the economy, particularly in USA & Europe -Conclusion of Presidential elections -Stability in politics and economy US, Europe and GMENA