EXECUTIVE SUMMARY

It has been a good learning experience to do the detailed project report on setting up of an Handicraft workshop in the NANJANGUD industrial area, Nanjangud, Mysore, as a part of my MFM program. This has been made as an attempt to gain better understanding on how actually the manufacturing plant is set up. Under this, at first I generated the product idea of making the Jute Bas matching with my interests. The main objective of the project is to the study the feasibility analysis of the Jute Bag manufacturing. After the idea generation, the industry analysis at both the global and domestic level was done to understand the market trends and other factors. Then the market analysis was done through the survey in form of questionnaires and interviews of the departmental stores and the retail stores . The financial analysis was done to check the financial feasibility of the project. On the whole it was a wonderful experience & a great learning opportunity. The complete project was an eye opener which added to my theoretical knowledge. There were times when I was disheartened & disappointed, but there were times when things went right & made me feel proud. Success does not come at once; one has to start right from the scratch & struggle his way through all hardships with courage & determination.

Business Plan for Jute Bag

Business Idea:
Housewives love plastic bags and shoppers find it indispensable because plastic bags are light enough for anyone to carry it easily. There is more harm than benefit by the use of plastics bags. Plastic is not biodegradable and releases harmful dioxins into the air. Besides, people who work in plastic industries are at a greater risk for cancer and other diseases. Colored plastic bags contain harmful toxic metals like chromium and copper which can cause allergies. Now everyone has come to realize that plastic bags have many disadvantages that have adversely affected the environment. I think jute can be a most viable option to the light plastic bags. Jute being bio-degradable it does not pollute the air. Disposal of jute will be no problem as they rot easily and turn to soil. There are two manufacturers of jute bags in the market till date. They are covering 100% market share in the premium segment but they have a very limited distribution. Consumers have to go to department stores and Thamel area to get those bags. The bags they are producing are less attractive, heavier and expensive. The price they have charged doesnt go with the product quality. I conducted a survey with 15 people in the department stores and local markets to know the view regarding the quality and availability of jute bags. From that survey I found that people are very much aware about their health and they want to use jute bag which is environment friendly but the bags are expensive, less attractive and are not available in the local market. Opportunity: As per the market survey many of the people are ready to use jute bags instead of plastic bags. They said that the jute bags which are in the market are heavier, expensive, not well designed and limited distribution. They also said that if they get the jute bags which are reasonable, well designed, environment friendly and dont have any harmful affects on human health they will be happily using such bags for their daily use. So I want to start this business. I want to manufacture jute bags which have good finishing, reasonable price, lightness, attractive design and wide distribution.

Business Plan for Jute Bag

Marketing Plan
1. 1. Product The product we are dealing with is jute bag. Jute bag is the best alternative for the plastic bag. Its size will be 18 by 9 inches. Their will be two colours which will be normal jute color and other one will be in black. Both color bags will be embroided with different color thread and with zipper. It is durable, can be reuse and carry up to 15 kilograms. It can reuse even after people reach home, for their future shopping and packing needs. 1. 2. Market simulation The target segment of this business is segment A which is upper class. Till now all the jute bags are prices similar and have similar quality. There are two major competitors engaged in this business. The competitors are covering 60% and 40% market share respectively. I estimate to cover 40 % market share by the end of 3 rd year. This business targets the upper class segment because they are the major shoppers and are willing to pay premium price for the natural and environment friendly product. The average cost of the product is Rs.60 and the market price per bag is Rs.75 for the existing competitors. The product demand is highly sensitive to price, promotion and place: - one unit change in price effects sales by 100 units, when Rs.10000 is spend on promotion, it has 1200 units of effect on sales units. Similarly, spending Rs. 5000 on Place or distribution will have 500 units effect on sales units. 1.3. Demand forecasting: In 2001 the demand for jute bag was 28000.Its demand has been increasing due to increase in population and urbanization by 2.5% and 4.5% respectively. Hence the effect will be increased by 5%. Till 2009 the demand for jute bag will be around 40000. 1. 4. Marker share: The firm estimates to capture 40 % of the total market share within three years. The total bags sold in the year 2008 were 38067; we have forecasted the units sold will be around 50000 in 2009. So the total demand will be 3,333 bags per month. With 40 % market share we plan to capture 80 % of our target in the first year. So we need to sell 16000 bags per year which is 1333 bags per month and 67 bags per day. 1.5. Marketing & Promotion In order to market the product, initially campaigning program will be conducted to create the awareness to the customers about its impact on environment and human health. Promoting the product is a must for selling the product because as per the mini research, most of the consumers are unaware of the product. But upon having learned the benefits, most of them are willing to buy. My promotion strategy will be basically word of mouth Quality->value->satisfaction->word of mouth

Business Plan for Jute Bag

1. 6. Market expansion: Market expansion will be done with the aid of considerable advertising and promotion activities. We will be advertising our product in TV, radio and newspaper and make consumers aware of the usage of environment friendly jute bag in their daily life. I. 7. Main Customers The main target customers of this business are upper class customers, shopping centers and department stores as they have the purchasing power and also are most willing to switch over from plastic shopping bags for jute bags which are durable and environment friendly. 1.8. Distribution Distribution is the major concern of our business. An outlet will be opened at Kupodole and it will also be the distribution centre for Kathmandu, Lalitput and Bhaktapur. I. 9. Selling Price Our manufacturing cost is Rs.60 per bag and our selling price is Rs.70. In market it will be sold at Rs. 75 but we will be charging Rs 70. Our unit cost of production cost is Rs 49 and after adding other administrative cost and marketing cost it will become around Rs 60. We will not be charging the market price as our competitors are charging because we will be following low price strategy as a beginner. Our margin will be 14.28 %. 1. 10. Marketing Expenses The company will have wide promotional activities because at first it is necessary to make consumers aware about the value about the product and its availability. Brochures, hoarding board, posters and flex will be made. It will be an informative ad targeting the intended market. We will be advertising our product in TV, radio and newspaper and make consumers aware of the usage of environment friendly jute bag in their daily life. The total marketing expenses will be around to Rs. 11666 per month in the initial phase. A total of Rs.140000 will have to be expensed in order to gain targeted sales. 1.11. Location The business will be located at Kanakpura , Karnataka. The location is chosen because; Near at the markets Availability of labor . Cost of rent is lower Near the transportation hub

Business Plan for Jute Bag

Operation Plan
The production process of bag will be using automatic machinery and equipment which requires minimum human effort and supervision. The whole production process is shown in the diagram below:Drying of jute Cutting and sewing the bags Colouring the bags Designing and Embroidry

2. 1. Fixed Capital Requirement Machineries and equipments, vehicle, other tools and furniture, office equipments are our initial investment. 2. 2. Life of Fixed Capital Machineries and equipments will be depreciated at the rate of 7%, vehicle will be depreciated at the rate of 8%. Other tools & furniture will be depreciated at the rate of 7% and office equipments will be depreciated at the rate of 7%. These are the ongoing rate of depreciation for similar kinds of assets. 2. 3. Repair & Maintenance Because of the simplicity in handling and using the product itll not require any repair work at all. However, if users face any kind of problems, the service will be provided by the owner herself.
Administrative Expenses: The total rent for land and building per month will be Rs.5000. Our owner and manager will be the same person. The salary for the manager will be Rs. 5000. An electricity and water cost per month will beRs.800. total administration cost will be Rs 6000 per month

2. 4. Raw Materials Required: The raw material in this business is the critical factor. It constitutes total of 50% of selling price. The raw material will be procured from Sri Sri jute mill. Other raw materials required like threads and colors are procured from the local market. Cost of Labor: There will be 3 staffs at the factory for operation; each will be for cutting, stitching and embroidery. There will be 2 staffs one for supervision and other for distribution .The cost of five labours will be Rs90000 annually. I will myself look after other activities of the business like Marketing, Finance and Accounting ,HRM and Operational management in the beginning five years of the operation. All the administrative work will also be handled by myself and will be paid a monthly salary of Rs.5, 00

Business Plan for Jute Bag

Organization, Management Plan

3. 1. Form of Business The business will be registered under the name Desi Jute Bag as a sole proprietorship and owned by Ms.Yeshaswi.S

. Organization Structure
Owner/Manager

Finance and Accounting (myself)

Production Personnel (myself)

HRM and Marketing (myself) Four Workers (to be hired)

Factory Supervisor (to be hired)

The business will be managed by Ms Yeshaswi..S who will act as the General Manager. Ill look after Finance, HRM, Marketing, production as well. I will also hire a factory supervisor to assist me in the production process and act as production in charge in my absence. The supervisor will also be responsible to assign duties to three semi-skilled workers and distributor in the factory. The goods will be brought from the factory to its retail outlets using a mini tata.

Business Experience & Qualifications of the Entrepreneur

Ms. Yeshaswi.S, an entrepreneur, is an active member of Art Of Living NGO which has been helping in achieving the rural development and provide self help employment to rural women . I have taken training in cotton bags from VVK Rural Pro . I have completed B.Com and perusing MFM from Christ University. I have also worked and participated in my friends handicraft business. I am also a social activist. With a strong desire to establish my own business, and providing help to rural women, I have chosen this field for my career as an entrepreneur

Office Equipment: The details of the equipments and tools required for the office setup is
going to be financed by the owner herself but the vehicle is going to be financed by the bank. The details of the office setup cost is shown in the excel file. Business Plan for Jute Bag 6

SWOT Analysis
Strengths:

Large, diversified and potential market. It has strong, diversified and supportive retail infrastructure Cheap labour rates that result to competitive price. Need low capital investment. There is flexible production flexibility. Low barriers of new entry. Easy creation and development of production centres. There is no need for macro-investment. Industry provides potential sources of employment. Products are high value added, and Jute Bags have various applications. It will be the potential source of foreign revenue because of higher export.

Weaknesses:

Lack of infrastructure and communication facilities. Unawareness about international requirements and market. Lack of co-ordination between government bodies and private players. Inadequate information of new technology. Inadequate information of current market trends. Less interest of young people in craft industry. Lack of skilled labour. Still confined to rural areas and small cities and untapped market. Lack of promotion of products.

Opportunities:

Rising demand for Jute products in developed countries such as USA, Canada, Britain, France, Germany, Italy etc. Developing fashion industry requires hand-crafted Jute Bags products. 7

Business Plan for Jute Bag

Development of sectors like Retail that offers great requirements of hand-crafted Jute products. Development of domestic and international tourism sector. E-Commerce and Internet are emerged as promissory distribution channels to market and sell the craft products.

Threats:

Competition in domestic market. Quality products produced by competing countries like China, South Africa. Better Trade terms offered by competing countries. Increased and better technological support and R and D facility in competing countries.

Business Plan for Jute Bag

FINANCIAL PLAN
4. 1. Financial Plan & Loan Requirement :The total initial capital required for the project is Rs.482, 264. The investment in the fixed assets will beRs. 150000 in total. The working capital will constitute the maximum share of capital i.e Rs 32764. I have planned to manage the funding by taking a loan of Rs. 100000 from bank as a long term loan and Rs 100000 as short term loan from my own sister and remaining 282264 will be financed by myself. I have planned to pay my sisters loan within the first year of operation so I dont have to pay any interest for that. For Bank loan of Rs. 100000 I have to pay interest of 10% and I plan to pay back the loan equally in five instalments, 20000 in each year Basic Assumptions underlying Financial Projections The profitability and other projections may be prepared on the basis of following assumptions:1.) The construction period will last for one year. 2.) The company would work for 360 days per year on a 1 shift basis. The installed capacity on this basis works out to 12000. 3.) The company will start commercial production on July 1, of year 1. The expected capacity utilization will be 60% in first year, 65% in the second year, and 70% for the third year and so on. 4.) Wages and salaries are expected to be Rs 90000. Administration expenses will be Rs 72000 per annum. 5.) The term loan will be repaid in 14 equal half-yearly instalments, with the first instalment due at the end starting of first operating year. The interest rate on the outstanding term loan will be 12%.

Business Plan for Jute Bag

Entrepreneurial Strategy
We will follow focused differentiation leadership strategy in order to retain the market leadership in the years to come. Though the business currently is small, it aims to create dominance in the market. The following activities will be carried in order to achieve this target:

TOTAL QUALITY MANAGEMENT:

TOTAL QUALITY MANAGEMENT is an effective strategy for sustainable competitive advantage. We will adopt TOTAL QUALITY MANAGEMENT program for high performance and better quality. Quality can work as a strategy for sustainable competitive advantage because it is not easy to implement and everyone cannot master it.

JUST IN TIME:
We will follow JUST IN TIME approach because we believe that JUST IN TIME will help us to achieve strategic competitive advantage over our competitors.

Retain human resource:

Human resource is the greatest asset of any company. It is the only resource which cannot be copied and has the greatest value among other resources. So to retain the skilled and trained employees is the greatest success of any company which helps to achieve competitive advantage.

Business Plan for Jute Bag

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