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  • Cheryl Green - RESUME 09

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    Cheryl Green
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    Cheryl Green graduated from Parsons School of Design with a BFA in Communication Design. Her career has spanned the arts in theatre, television, the web, advanced media, movies, fashion and the beauty industry. When at NBC, Cheryl was the sole designer on TODAY show promotions and designed graphics for CNBC & MSNBC. She directed all of CNBC & MSNBC talent photo shoots for high visibility ad campaigns & designed graphics for the music cd kit for the '04 Olympic games and posters for the ’02 Olympics for NBC Sports. Other jobs included designing all materials for the Toyota Concert Series on TODAY, collateral and outdoor advertising and environmental design. Cheryl designed all outdoor exhibition items for “Humanity Plaza”, NBC and TODAY show’s outreach to Hurricane Katrina victims in conjunction with Habitat for Humanity. Earlier in her career, Ms. Green designed graphics for Cablevision, Women's Wear Daily, designed special projects for W magazine along with a fulltime freelance position at BRIDE'S magazine. A partner of Velvet Rope, an event marketing company, Cheryl was the aesthetician, stylist & branding expert behind the televised "Mink & Diamonds" event in NYC and the fashion show in conjunction with the Nat'l. Basketball Players Assoc. All-Star Gala, marketing a NYC diamond dealer & NYC based furrier. She branded the Harlem School of the Arts '07-'08 galas along w/the Harlem YMCA's Black Achievers In Industry® events. She was recently a project Sr. Art Director at A&E Television Networks and is currently doing work for Clarins USA in their visual merchandising dept., designing for retail, in-house, training materials and e-commerce. Cheryl sits on the Board of Governors, of the Nat'l Academy of Television Arts & Sciences (NY Emmy® Awards) for Design. Partial Client List: Designer, Wells, Rich & Greene Art Director, Madison Square Garden Art Director, Nappi/Eliran Advertising Promotion Art Director, BRIDE'S magazine Promotion Art Director, Women's Wear Daily (WWD) Creative Director,Velvet Rope, Event Marketing Sr. Art Director, Cablevision Designer, NBC Universal Creative Director, Cheryl Green Design Sr. Project Art Director, A&E Art Director, Clarins,USA Specialties: Advanced communication & interpersonal skills, conceptualization, understanding and maintaining brand integrity, strong collateral design, aesthetics, high-end graphic design, outdoor advertising design, photo shoot direction, invitation/e-vite & large format design for the entertainment industries, fashion trend spotting, stylist, strategic branding design.

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    Cheryl Green graduated from Parsons School of Design with a BFA in Communication Design. Her career has spanned the arts in theatre, television, the web, advanced media, movies, fashion and the beauty industry. When at NBC, Cheryl was the sole designer on TODAY show promotions and designed graphics for CNBC & MSNBC. She directed all of CNBC & MSNBC talent photo shoots for high visibility ad campaigns & designed graphics for the music cd kit for the '04 Olympic games and posters for the ’02 Olympics for NBC Sports. Other jobs included designing all materials for the Toyota Concert Series on TODAY, collateral and outdoor advertising and environmental design. Cheryl designed all outdoor exhibition items for “Humanity Plaza”, NBC and TODAY show’s outreach to Hurricane Katrina victims in conjunction with Habitat for Humanity. Earlier in her career, Ms. Green designed graphics for Cablevision, Women's Wear Daily, designed special projects for W magazine along with a fulltime freelance position at BRIDE'S magazine. A partner of Velvet Rope, an event marketing company, Cheryl was the aesthetician, stylist & branding expert behind the televised "Mink & Diamonds" event in NYC and the fashion show in conjunction with the Nat'l. Basketball Players Assoc. All-Star Gala, marketing a NYC diamond dealer & NYC based furrier. She branded the Harlem School of the Arts '07-'08 galas along w/the Harlem YMCA's Black Achievers In Industry® events. She was recently a project Sr. Art Director at A&E Television Networks and is currently doing work for Clarins USA in their visual merchandising dept., designing for retail, in-house, training materials and e-commerce. Cheryl sits on the Board of Governors, of the Nat'l Academy of Television Arts & Sciences (NY Emmy® Awards) for Design. Partial Client List: Designer, Wells, Rich & Greene Art Director, Madison Square Garden Art Director, Nappi/Eliran Advertising Promotion Art Director, BRIDE'S magazine Promotion Art Director, Women's Wear Daily (WWD) Creative Director,Velvet Rope, Event Marketing Sr. Art Director, Cablevision Designer, NBC Universal Creative Director, Cheryl Green Design Sr. Project Art Director, A&E Art Director, Clarins,USA Specialties: Advanced communication & interpersonal skills, conceptualization, understanding and maintaining brand integrity, strong collateral design, aesthetics, high-end graphic design, outdoor advertising design, photo shoot direction, invitation/e-vite & large format design for the entertainment industries, fashion trend spotting, stylist, strategic branding design.

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    172 vizualizări2 pagini

    Cheryl Green - RESUME 09

    Încărcat de

    Cheryl Green
    Cheryl Green graduated from Parsons School of Design with a BFA in Communication Design. Her career has spanned the arts in theatre, television, the web, advanced media, movies, fashion and the beauty industry. When at NBC, Cheryl was the sole designer on TODAY show promotions and designed graphics for CNBC & MSNBC. She directed all of CNBC & MSNBC talent photo shoots for high visibility ad campaigns & designed graphics for the music cd kit for the '04 Olympic games and posters for the ’02 Olympics for NBC Sports. Other jobs included designing all materials for the Toyota Concert Series on TODAY, collateral and outdoor advertising and environmental design. Cheryl designed all outdoor exhibition items for “Humanity Plaza”, NBC and TODAY show’s outreach to Hurricane Katrina victims in conjunction with Habitat for Humanity. Earlier in her career, Ms. Green designed graphics for Cablevision, Women's Wear Daily, designed special projects for W magazine along with a fulltime freelance position at BRIDE'S magazine. A partner of Velvet Rope, an event marketing company, Cheryl was the aesthetician, stylist & branding expert behind the televised "Mink & Diamonds" event in NYC and the fashion show in conjunction with the Nat'l. Basketball Players Assoc. All-Star Gala, marketing a NYC diamond dealer & NYC based furrier. She branded the Harlem School of the Arts '07-'08 galas along w/the Harlem YMCA's Black Achievers In Industry® events. She was recently a project Sr. Art Director at A&E Television Networks and is currently doing work for Clarins USA in their visual merchandising dept., designing for retail, in-house, training materials and e-commerce. Cheryl sits on the Board of Governors, of the Nat'l Academy of Television Arts & Sciences (NY Emmy® Awards) for Design. Partial Client List: Designer, Wells, Rich & Greene Art Director, Madison Square Garden Art Director, Nappi/Eliran Advertising Promotion Art Director, BRIDE'S magazine Promotion Art Director, Women's Wear Daily (WWD) Creative Director,Velvet Rope, Event Marketing Sr. Art Director, Cablevision Designer, NBC Universal Creative Director, Cheryl Green Design Sr. Project Art Director, A&E Art Director, Clarins,USA Specialties: Advanced communication & interpersonal skills, conceptualization, understanding and maintaining brand integrity, strong collateral design, aesthetics, high-end graphic design, outdoor advertising design, photo shoot direction, invitation/e-vite & large format design for the entertainment industries, fashion trend spotting, stylist, strategic branding design.

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    din 2

    CHERYL GREEN • ART DIRECTOR • www.cher ylgreendesign.

    com
    Arlington Ave., Riverdale, NY 10471 ✆ 646 . 319 . 3688
    * cherylgreen.creative@gmail.com

    A highly motivated print designer/photo shoot director with skills in art direction, brand integrity,
    relationship-building, aesthetics, event marketing and wardrobe styling.

    SUMMARY OF QUALIFICATIONS
    • Extensive experience with all conceptual design aspects of print advertising & promotion on time and within budget.
    • Effective team builder with strong communication skills, both written and oral.
    • Direction and styling of talent photo shoots from conception to completion along with shoot editing and application.
    • Innovative and effective problem solver
    • Management of clients, freelancers, budgets and production

    FREELANCE [07-08]
    Clarins, USA Art Director/Designer
    Design of print collateral materials, e-commerce design, job management and production

    The PaperMill Playhouse Art Director/Designer


    Design of print collateral materials, one-sheets and promotional postcards

    A&E Television Networks Sr. Project Art Director


    Ad design, key art, collateral and promotional design for A&E properties

    Purple Giraffe Productions Art Director, Event Branding


    Film, “MVP”–Created original key art for movie poster, poster design, invitations & E-vites
    Broadway Mall Association– Branded and created all collateral materials for ’07-’08 Spring Galas

    The Harlem School Of The Arts “Art Is Life” spring gala Art Director, Event Branding
    Logo design, design of invitations, signage, programs, postcards & E-vites

    Harlem YMCA “Black Achievers In Industry Awards” Art Director


    Design of all event print graphics, invitations, signage, programs, projected graphics & ads

    STAFF [02-06]
    NBC Universal The NBC Agency, Designer
    • Design of all TODAY show ad campaigns, collateral & outdoor
    • Design of annual branding & advertising/promo, Toyota Concert Series on TODAY ad campaigns
    • Design of Toyota Concert Series promotional tickets, print advertising and posters
    • Direction of all talent photo shoots for MSNBC and CNBC for print, web and outdoor
    • Photo editor for CNBC and MSNBC outdoor and print advertising
    • CD package and disc design for the Olympics and NBC Sports
    • Design of event invitations for NBC, MSNBC and CNBC
    • Outdoor promo design for CNBC and TODAY show
    • Contributed in re-branding of TODAY show for print e-vite design, NBC Universal
    • Managed budgets, clients and production

    FULLTIME FREELANCE [99-01]


    NBC Universal The NBC Agency, Art Director/Designer
    • Design Toyota Concert Series on TODAY ad campaigns
    • Design of ads and print promos for CNBC, NBC News, Dateline, corporate and in-house

    [99-01]
    Velvet Rope Event Marketing Partner, Art Director • Aesthetics and Branding
    • Strategic branding through design concepts
    • Invitation design
    • Conceived “Mink & Diamonds” event
    • Runway show direction & styling
    FREELANCE ASSIGNMENTS
    141/Bates Worldwide Designer
    • Design concepts for Lufthansa Expertise, Lufthansa InTouch & Lanac.com logos
    • Design of shelf-talkers, Moet & Chandon

    Cablevision Sr. Art Director, Optimum Online, OptimumTV, Corporate


    • Corporate advertising & promotionals
    • Newsletter design

    Caroline Jones, Inc. Art Director


    Design of in-store promo materials for McDonalds Black History Month

    FULLTIME FREELANCE
    Women’s Wear Daily Art Director • W Magazine A.D. Special Projects
    • Created brand identity WWD Global
    • Advertorial design
    • Designed and produced all print advertising and promos, managed budgets, clients and production
    • Special projects design
    • Managed all projects from conception to completion
    • Illustration for sellsheets, special projects and ads

    Condé Nast, BRIDE’S magazine Art Director


    • Advertorial design
    • Media Kit design
    • Sellsheet design
    • Production, multi-image presentations

    Nappi Eliran Advertising Designer/Production


    Brochures, Playbills, programs, ads & promos for Big Apple Circus, City Center, Lambs Theater, American Place
    Theater, Dance Theater of Harlem

    Madison Square Garden Promotion Art Director


    Design of brochures, ads & promos for MSG programs, including Knicks and Rangers

    EDUCATION
    Parsons School of Design BFA, Communication Design
    High School of Art & Design New York City

    MEMBERSHIPS
    • Board of Governors, Nat’l Academy of Television Arts & Sciences, NY Chapter (NATAS)
    • Nat’l Academy of Media Arts & Sciences (NAMAS)
    • American Women in Radio and Television (AWRT)
    • Advertising Women of New York (AWNY)
    • Nat’l Assoc. for Multi-ethnicity in Communications (NAMIC)
    • New York Women in Communications,Inc. (NYWICI)

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