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Corporate Culture

THE ULTIMATE STRATEGIC ASSET

1206.indd 1

Eric Flamholtz
Yvonne Randle

2012/12/14 09:09:03

005

01
02
03

017
043
067

04
05
06
07
08
09

101
121
141
169
191
217

10

1206.indd 2-3

239

2012/12/14 09:09:03

Google

GM
AIG

005

1206.indd 4-5

2012/12/14 09:09:03

2.

3.

4.

5.

6.

7.

MBA

1.

1206.indd 6-7

006

007

2012/12/14 09:09:04

2
3

2 3

3
3

(1)

(2)
(3)

(4)

2
2 4 8

1206.indd 8-9

008

009

2012/12/14 09:09:04

Margo

Beth Crouppen

Emergent BioSolution

Faud El-Hibri
Dan Abdun NabDon Elsey
Paula Lazarich

Smartmatic (Antonio
Mugica) ( Victor
Ramirez) (Samira Saba)

6 7
Infogix

1206.indd 10-11

010

011

2012/12/14 09:09:04

Madhavan
Nayar

2010 WOW
Wow

David
Haynes
Interactive Holdings Bob Befus

2010 6

10

Rangapriya Kannan-Narasimhan
Management Systems Consulting
Peter Schwarz 10

1206.indd 12-13

012

2012/12/14 09:09:04

1206.indd 14-15

2012/12/14 09:09:04

60 70

Bentonville
4

1.22 50
20 120

017

1206.indd 16-17

2012/12/14 09:09:04

Google

42%

Google

Google

The Wal-Mart Way :

Don Soderquist

Grosse Pointe

Howard SchultzHoward

Behar

2008

2008

2001 911 2008

TOYOTA WAY

1206.indd 18-19

018

019

2012/12/14 09:09:05

1206.indd 20-21

020

021

2012/12/14 09:09:05

Architectural Digest

Google

Pardee Homes

2006 Google

Larry PageSergey Brin

Citation Corporation

Stacy Savides Sullivan

Google

Google
Google

120

Melvin Simon & Associate

Mel,Herb,

and Fred Simon

Spirit

Burbank

Glendale

1206.indd 22-23

022

023

2012/12/14 09:09:05

1960 1970

60 70

FORDFix or Repair Daily

1206.indd 24-25

024

025

2012/12/14 09:09:05

1.1

1.1

Amgen

99 Cents only Store

250
15

P o w e r
Bar
A19

Dave Gold

vs.

Jaguar

Jagataurus

Ford Taurus

1206.indd 26-27

026

027

2012/12/14 09:09:05

Strategic fit

Google

2,500

John Kotter ( James Heskett )

1206.indd 28-29

20

028

029

2012/12/14 09:09:06

Google

eBay
Pierre OmidyarGoogle

Google

Google

Evil empire

Google

Google

Google

Google

1.

Google Google

2.

3.

The Wal-Mart Way

Google

Google

Google

1206.indd 30-31

030

031

2012/12/14 09:09:06

 1.21990

1.

$300.00

2.

$250.00

3.

$200.00

$150.00
$100.00

2009 4,080

$50.00

19

90

19

91

92

19

93

19

94

19

95

19

96

19

97

19

98

19

19

99

vs. K-mart

1.32000 2003

$250.00

Allegan

$200.00

$150.00

$100.00

$50.00

1.2 1.3
20

1990
1 1999
2
1990 1 1999
28

00

01

20

20

02

1
2 2002

2003
1999 2003

1206.indd 32-33

032

033

2012/12/14 09:09:06


1 2

DNA

DNA

Ta l e n t
DNA

International college

2005

21

6,500 350

2009 6,500

1206.indd 34-35

034

035

2012/12/14 09:09:06

22 207

ROI

1206.indd 36-37

036

037

2012/12/14 09:09:06

Carly Fiorina

EBIT 46%

Richard Belluzzo

18

Silicon Graphics

1.4

1.4

2008

1206.indd 38-39

038

039

2012/12/14 09:09:07

Coffee

Bean and Tea Leaf

DNA

99% 1%

Brian Maxwell

35

1%

IBM

IBM 1980
IBM

1 DNA

IBM

Nabisco

Louis Gersner

IBM

1%

1206.indd 40-41

040

041

2012/12/14 09:09:07

 DNA

1980 IBM

3
4

1206.indd 42-43

042

043

2012/12/14 09:09:07

HA0033

Corporate Culture: the ultimate strategic asset by Eric G. Flamholtz and Yvonne Randle
originally published in English by Stanford University Press.
Copyright 2011 by the Board of Trustees of the Leland Stanford Junior University
All rights reserved.
This translation is published by arrangement with Stanford University Press, www.sup.org
through Big Apple Agency, Inc., Labuan, Malaysia.
Traditional Chinese edition copyright: 2012 Briefing Press, a division of AND Publishing Ltd
All Rights Reserved.

Eric Flamholtz
Yvonne Randle

(
Brieng Press
333 11 4
0227182001 0227181258

333 11 4
24 0227181258
E-mail: andbooks@andbooks.com.tw
19983379

( )
78 25 A
852-24192288 852-24191887
Emailanyone@biznetvigator.com

2012 12
320 ISBN 978-986-6316-63-0

Printed in TaiwanAll Rights Reserved

www.andbooks.com.tw

(CIP)

Eric Flamholtz
. Yvonne Randle ;

2012.12
; in-Action! ;HA0033
Corporate Culture: the ultimate strategic asset
ISBN 978-986-6316-63-0( )
1. 2.
494.2
101015838

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