Marketers should grasp the demographic change of Facebook What is benefit of Facebook for B2B Marketers in Pakistan?

What is benefit of Facebook for B2C Marketers in Pakistan? Why building a presence on Facebook is important in Pakistan

January 2013 Vol:1

Comparison of Pages and Groups of Facebook for new Business How Fans can Market Your Page for You Importance of Defining the Audience for Facebook Marketing Strategy Top Four Ways to Market Your Facebook Page Why Facebook Pages are Important for Businesses Why Facebook Pages are Important for Businesses

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Social Media Marketing

Marketers should grasp the demographic change of Facebook

Author: Muhammad Tanveer As a marketing person, first I will see where the product is to be marketed. Then I would like to know the population of the area where the product is to be launched, and who are the potential users of it. Let me divert your attention to a country whose population is One Billion and is the 3rd biggest country in the world. But still there are no demographic boundaries of this country and no defense forces. And the most interesting is that you do not need any visa to go there. This country is none other but a social media, Facebook. Recently the CEO of Facebook announced that the active monthly users have crossed the number of one Billion which is the highest number in the world. And if we count it as country, it comes after China and India. So, are you ready to make a campaign to target this new geographical and at the same time non geographical country? You will find people of all ages in this country. The old and aged people are not behind but are the fastest growing number in the year 2011. And the biggest number of users of Facebook is from age 26 to 36. People come here for the search of lost friends or relatives. And mostly they find them using Facebook no matter what is their age. If you are a marketing person, company or a manager for any marketing related field, I would prefer for you to get used to this new area and grasp the potential of it. This is on first come, first serve basis.

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Social Media Marketing

What is benefit of Facebook for B2B Marketers in Pakistan?

Author: Muhammad Tanveer Facebook platform have attracted almost all businesses from around the world. And when it comes to Pakistan, B2C trend is very famous but B2B is also getting a boost in the local industry. There is not specific example of a company taking B2B advantages of this social media platform. But many big players from around the world are taking benefits from it. Many Indian companies like Busy Inc. offering accounts services to companies are using Facebook Page for social interaction with clients. The business interaction is not very popular in the local industry but companies are trying to get used to new business trends in Pakistan using the latest technologies and specially cloud technologies. There are many reasons to use Facebook for B2B marketing but below are the most specific ones; Facebook platform is slowly replacing the Linked for the recruitment and offering of new positions Facebook platform offers targeted advertising especially for male or female oriented business can use the platform to target specific gender only or specific age range. Facebook pages can be used for centralized help among many international offices in different regions Businesses can target brands which are only for female or male gender in a separate way and it saves a lot of money in advertising campaigns It can act as central help and assistance platform for business clients

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Social Media Marketing

What is benefit of Facebook for B2C Marketers in Pakistan?

Author: Muhammad Tanveer The value of a platform is analyzed from the number of interactive sessions. Or in simple words you can say the time spent. As Facebook launched, the most active companies were from the following categories; Movie Stores Book Publishers Music Labels These types of companies are yet today a major player in the consumer marketing on Facebook. And a lot of business is grabbed from this social media activity. Following the pace of the products and companies, the big brands like Nestle, Unilever, Pepsi and Coka Cola have also started their social media marketing in Pakistan. Marketers and companies have realized the potential of Facebook presence and marketing after very long time than its neighboring countries like India, Nepal and China. But yet the main leading companies are putting their efforts. Along with leading brands, many small businesses have started their earning with the increasing use of Facebook in Pakistan. Many persons from Karachi, Lahore, Rawalpindi and Islamabad are advertising on Facebook to sale items, laptops, tablet PCs, cell phones and other items like shirts, watches etc. The benefits are large for the business to consumer companies but still the leading companies of the Pakistan and individuals are only enjoying the benefits of this social media. Let me give you an example of a wellness center. This is Shara Health & Wellness Center & Institute from Karachi is using a Facebook page Skin Makeup for to keep and engage the customers who are related to skin related topics. And the use of Facebook pages to increase the interactivity of the clients. And especially the messaging of the Facebook Pages has increased the potential for local businesses in a broader aspect. As a marketing person, I have analyzed the below mentioned benefits that Facebook offers to B2C marketers; Facebook provides an environment to build and establish brand and its image Facebook provides the interactivity for companies and insights to view the trend of consumers Facebook pages are better to increase the Search Engine Ranking

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Social Media Marketing

Why building a presence on Facebook is important in Pakistan

Author: Muhammad Tanveer Social media is a big twist in the internet marketing. Companies and organizations, who were totally working on their own website for the promotion of their business, are not turning towards other platforms like Twitter, Facebook & VK. The success of the internet marketing campaign was measured on the number of visitors, form filled and purchases made if the site is offering E-commerce services. The growing popularity of social networks has changed the trend of internet marketing and campaigning on the internet. And Facebook is among those major social media players in the current time hitting one billion users worldwide. The internet search metrics companies like Alexa and ComScore have given states that Facebook user spend most of their time on social activity rather other websites. So being a marketing person, who for sure you are that why you are reading this article, cannot stay behind in this changing scenario. The trend of internet usage has also changed the habits of the consumers. The interaction of customers or end users is very important and most of the successful campaigns in India and Pakistan are mainly targeting interactivity on all levels. And big companies and enterprises have changed their marketing strategies and expanded their reach towards social media. For example as I am now a days in Pakistan, and I can see that Unilever is advertising heavily for their Fair & Lovely brand on Facebook which have resulted in more than one lac fans (last time when I checked it). The changing environment of internet marketing has left few questions! Do you need a website really now a days for your business? Can Facebook page satify all your business needs? Do you also see a potential of E-Commerce and M-Commerce supported Social Media Platforms?

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Social Media Marketing

Comparison of Pages and Groups of Facebook for new Business

Author: Muhammad Tanveer A page of Facebook can be created by an official business representative or product owner. If you are an official representative or owner of the business, then you can create it and act as an admin officially. A page can have all the information that a business requires like basic info, special like blocks, a photo section, a video section, news feed etc. I think something which pages have page insights to analyze the flow of traffic. On the other hand, a group can be created by any person without any topic and still it can continue. This product can serve as central place for discussion. And a page does not provide such type of discussion place. A Facebook pages provides an extra thing which groups does not offer is addition of applications for rich media interaction and higher degree of professional approach for business. In a page, news updates can be posted with the name of the page, and in group the updates are posted with the name of the admin. And this is not good business approach. A group admin can send messages to all fans or members inbox directly while a page does not offer such facility. The approach of page is professional considering taking queries from clients. On page members can send messages to be answered while page admin cannot send message individually to all. Any person who uses the internet can become the member or fan of the page. Admin cannot put restriction on joining. And group admin can set policy to ask for approvals before joining the group. And so groups can be secret, open or public. This all depends on the group admin.

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Social Media Marketing

How Fans can Market Your Page for You

Author: Muhammad Tanveer The system of Facebook is hierarchal. When a friend comments on any wall feed or news post, the story is linked to her/his wall which is then displayed to other relatives also. This in result creates chain of likes and sharing. So we cannot say that only admin can market the page but strong and interesting story of event can also generate the page views and likes which are actually the results of the fans interactions. The more number of fans or members of any page is the main measuring factor of the viral marketing success. So, the top priority of the admin should be to increase the fans base and likes. The wall post is a main leading source to spread the news or story to friends. As a wall post can be visible to all fans friends. The YouTube is banned in Pakistan Bangladesh and in many other countries. So the video uploading on Facebook is getting more views than before. So adding a video can increase the viral marketing from the fans. The events are nice way to get interactions and I would prefer that you invite the fans for direct online event interactions. This has proven to be good source of viral and word to mouth marketing in the India and South Africa. The last suggestion but not least is the tagging the friend in your event of photo of the page. This creates photo reference to the page albums. I have heard from marketers that tagging is a real source of traffic when it comes to Facebook.

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Social Media Marketing

Importance of Defining the Audience for Facebook Marketing Strategy

Author: Muhammad Tanveer The end user is always important for any business, and knowing the target audience helps the marketing team build a proper strategy for business. The more you understand the nature and audience of your business, the more you can target the audience. The Facebook is different than Google in terms of search. Google uses only combination of keywords to search and give the results, but Facebook uses all the profile information of the user. We can target the audience according to your age, interest level and activity and region or residence. We can even target the gender case like male oriented business or female oriented. The language support of Facebook is even more important. It supports more than 635 languages and even more are in development progress. The ad placement and business targeting for a specific region have changed drastically with the change of technologies and social media specially Facebook. You can use the insight tools of the Facebook Page to get demographic information about the visitors like their sex, age and region activity. And we can use the Paid advertising of Facebook to get more detailed information and even focus any area in the world with many more language possibilities. The way to get targeted customers has never been so easy and cost effective. The population of the Facebook is increasing day by day without intercourse or population. The figures say that one day Facebook will be used to represent the real population of the world. The latest news from the CEO is the Facebook crossed the one Billion numbers recently in the start of year 2012. The current growth rate of its members is about 60% every year. While the highest number is 276% for the age of 35-54 and the 2nd number is 194% of over 55 years age people. The core of Facebook audience is 25-34 age groups which is almost doubling every six months. The number of college grade students is not very good but the females are more inclining towards it having 58 percent of the total number of its current members as per year 2012 states of Mark Zukerberg.

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Social Media Marketing

Psychographic is the variable to analyze the personality of a person as the interests, music, love, political views, attitude or lifestyle. There was no such tool before to get this variable in record at mass level but with the introduction social media platforms like Facebook, VK companies are getting this data to target the potential end users for both Business to Consumer and Business to Business needs. The one example of such application is iLike which gives your music according to your interest activities and information that you have given in your profile. If you are marketing person, company executive, CEO, COO or any agency owner then you must evaluate the consumer base of your product or service to better target the audience in low cost with more effective results.

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Social Media Marketing

Top Four Ways to Market Your Facebook Page

Author: Muhammad Tanveer The purpose of most market campaigns is to create interaction on page. There are many ways to increase market awareness and interactivity on page. In this article, I as a Facebook Marketing expert will tell you some basic things. Adding Applications The simple way is to add applications to the page. This can add one more tab and also will increase traffic while adding to the news feed also. There are many type of applications that Facebook have for free. You can search and add what you think is suitable for your business or celebrity profile page. Adding games or sports applications is a good idea to interact with the teen agers. And for businesses, you can select a SlideShare application to present the PowerPoint presentations on page. A birthday calendar is also a good idea to track the special events of fans or clients. Sharing and Posting on Page You can use a related or interesting story related to your business or personal page and post it or share it on your page. This will keep the fans linked to each other. If you want to do such thing then go to Google Search Engine and get what clicks to your mind about the related business page and just share it. If you have any PowerPoint presentation then you can use that to share it with the help of SlideShare application. The better way to share is to comment about the link and add the URL. Commenting on your page The interaction of the consumers, clients or fans is important but the response by the page admin is even more important and necessary. Admin should reply to all the comments and also should moderate the comments because many people on social media do not follow the ethics. Editing Page Info The information section of the page is simple but marketer can use it to target the special product on the page. I do not advise mostly to change the information section. We do not recommend the change of information and it is not bad, but changing on major events is necessary.

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Social Media Marketing

Why Facebook Pages are Important for Businesses

Author: Muhammad Tanveer Facebook offers many business products like page, group or public profile. The update and transition is a continuous process for all these products but the line of difference is very minute and most of the time it is tough to decide what should we use for business. This is mostly confusing for new marketers and agencies. When a new member signs up, a profile is given to him/her. Only one profile is given to one person on sign up only. Person can modify the profile on his/her own will. New marketers mostly create business profiles and this trend is common is Pakistan, India and Bangladesh. Facebook page can be created after sign up and group also. But pages can be created more than one and groups also. One page can represent a person, a business or a product. There are many roles a page can have like admin, manager or content creator. But mostly pages can be maintained by admins. A person is basically a admin of the page until the creator appoints another new admin. A profile has a limit of 5,000 while pages can have unlimited number of fans. So the better option for a marketing person is to choose a Facebook Page for business, brand or personal profile.

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Muhammad Tanveer
Business Consultant
I provide solutions & services for better productivity, targeted approach and guaranteed success for new business and SMEs. I help companies leverage their resources by reducing their operating costs and increasing their productivity.

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Social Media Marketing

Why Facebook Pages are Important for Businesses

Author: Muhammad Tanveer Facebook offers many business products like page, group or public profile. The update and transition is a continuous process for all these products but the line of difference is very minute and most of the time it is tough to decide what should we use for business. This is mostly confusing for new marketers and agencies. When a new member signs up, a profile is given to him/her. Only one profile is given to one person on sign up only. Person can modify the profile on his/her own will. New marketers mostly create business profiles and this trend is common is Pakistan, India and Bangladesh. Facebook page can be created after sign up and group also. But pages can be created more than one and groups also. One page can represent a person, a business or a product. There are many roles a page can have like admin, manager or content creator. But mostly pages can be maintained by admins. A person is basically a admin of the page until the creator appoints another new admin. A profile has a limit of 5,000 while pages can have unlimited number of fans. So the better option for a marketing person is to choose a Facebook Page for business, brand or personal profile.