ABSTRACT

The aim of the project is to know the satisfaction level of the customers in the Reliance World. The project specially concentrates towards the satisfaction level of the customers and the study helps to understand the opinion of the customers about Reliance World and also helpful to identify the needs and wants of the customers. Sample size of 110 is taken. The source of data used for study is primary data and secondary data. Primary data are collected through structured questionnaire. Secondary data are collected from journals, newspaper, books and internet. The data collected and analyzed with the help of statistical tools like percentage analysis, weighted average method, chi square and findings and suggestions are provided.

ACKNOWLEDGEMENT

I express my gratitude to our respected Chairperson PROF. M. MALA M.A. M.PHIL and our Principal DR. S.R.K. RAO for providing an excellent ambience, infrastructure and support for pursuing my course at Tagore engineering college.

I wish to express my special gratitude to PROF.NEELAMEGAN, Head of the Department of Management Studies, for his constant support and guidance.

I am extremely thankful to MRS, SMITHA MATHEWS, Lecturer, Department of Management Studies, for her constant support, effective guidance as my guide.

I express my sincere gratitude to MR. JAYAPRAKASH MANI, Manager, Reliance Communications Ltd for his valuable suggestions and guidance throughout this project. I also wish to thank all the staffs of Reliance World who directly and indirectly helped me to complete the project successfully.

Last but not the least, I thank my friends, well-wishers and every other who directly or indirectly contributed their time and suggestion to complete my project.

Place: Chennai Date: (S.KARTHICK)

TABLE OF CONTENTS
CHAPTERS Bonafide certificate Declaration Abstract Acknowledgement TITLE PAGE NO

INTRODUCTION 1 1.1 Objectives of the study 1.2 Scope of the study 1.3 Company profile 1.4 Review of literature 1.5 Research methodology 1.6 Limitations of the study

ANALYSIS AND INTERPRETATION OF DATA 2 2.1 Percentage analysis 2.2 Weighted average method 2.3 Chi square

SUMMARY 3 3.1 Findings 3.2 Suggestions 3.3 Conclusion

APPENDIX

REFERENCE

LIST OF TABLES TABLE NO 2.1.1 Type of mobile used PARTICULARS PAGE NO

2.1.2

Courtesy extended by staff

2.1.3

Understanding of query

2.1.4

Information given by the staff

2.1.5

Time taken by the staff to give information

2.1.6

Ambience of the store

2.1.7

Wait time to meet the staff

2.1.8

Recommending Reliance to others

2.1.9

Overall experience

LIST OF CHARTS CHART NO 2.1.1 Type of mobile used PARTICULARS PAGE NO

2.1.2

Courtesy extended by staff

2.1.3

Understanding of query

2.1.4

Information given by the staff

2.1.5

Time taken by the staff to give information

2.1.6

Ambience of the store

2.1.7

Wait time to meet the staff

2.1.8

Recommending Reliance to others

2.1.9

Overall experience