INTERNATIONAL ISLAMIC UNIVERSITY MALAYSIA

COURSE OUTLINE
Kulliyyah / Institute Department / Centre Programme Name of Course / Mode Course Code Kulliyyah of Economics and Management Sciences Department of Business Administration Bachelor of Business Administration Strategic Management MGT 4760 Dr Izhairi Bt Ismail
Dr Suhaimi Mhd Sarif Dr Norizah Supar

Name (s) of Academic staff / Instructor(s)

Br. Yusof Ismail

This is a challenging capstone course that integrates the knowledge acquired from other business courses. Students have the opportunity to make strategic decisions to determine the future Rationale for the direction and competitive position of an enterprise. It is crucial for inclusion of the course / business students to make effective strategic decisions and being module in the programme able to recommend the best strategies for enterprises based on the tools and concepts covered in this course. Semester and Year Offered Status Level Proposed Start Date Batch of Student to be Affected Semester 1 2012/2013 Required for BBA and BACC students 3 and 4 Semester 1- 2012/2013 Semester 1 and 2

Face to Face Assessments Lecture Others Total Guided and Independent Learning

Total Student Learning Time (SLT)

38

83

130

Credit Value (hours) Pre-requisites (if any) Co-requisites (if any)

3
MGT 2010, MGT 3050, MKG 3050, FIN 3010

none The objectives of this course are to: 1. Provide students with various concepts in strategic decision making and control for long term success of companies. 2. Expose students with various analytical tools and new management thinking as vehicles to achieving the mission and goals of the organization. 3. Train students to critically assess real life cases and relate them to the management principles. 4. Provide students some Islamic approaches to management. Upon completion of this course, students should be able to: 1. 2. 3. Explain the strategic management process and discuss the essentials of strategic management from both the conventional perspectives and the Islamic perspectives. Use the relevant skills learnt from principles in strategic management for real-life application. Cooperate with team members and apply high ethical values in corporate decision-making. Develop communication skills with people from various background and displaying leadership qualities in handling strategic issues. Analyze real-life business cases using quantitative and qualitative information and theories and demonstrate skillful problem-solving capabilities in business. Apply managerial and entrepreneurial skills in making decisions at operational, functional, business and corporate levels.

Course Objectives

Learning Outcomes

4. 5. 6.

Transferable Skills:

1. Communication skills are developed through oral presentations of business cases and discussions conducted during classes. 2. Problem solving and analytical skills are developed through case analysis report writing and group project papers. 3. Writing skills are developed through report writing. 4. Teamwork skills are developed through case analysis and group projects.

Type of Assessment Teaching-Learning / assessment strategy Lectures Project

Description Lectures are conducted every class time Each student has to complete one group project and one case analysis

Course Synopsis

This course is designed to test the students skills and abilities developed during their first three years in the Business Administration program. The concepts covered in management, marketing, finance, human resource, organizational behavior, accounting, operations research and information systems are finally integrated into a course and students begin to see the real life situations that they would face as managers. Unlike the individual courses mentioned above, strategic management requires students to be competent in all the areas of business. This course emphasizes rigorous case studies and analysis; and serves as a capstone course in the area of management. Lecture LO 1&2 1-6 1,2 & 6 Method Quizzes Case Written Report & Presentation Mid-Semester Examination Group Project Final Exam TOTAL % 10 15 20 15 40 100

Mode of Delivery

Assessment Methods and Type/Course Assessment

1-6 1,2,5 & 6

Mapping of course / module to the Programme Learning Outcomes

Learning Outcome of the course Explain the strategic management process and discuss the essentials of strategic management from both the conventional perspectives and the Islamic perspectives. Use the relevant skills learnt from principles in strategic management for real-life application. Cooperate with team members and apply high ethical values in corporate decisionmaking. Develop communication skills with people from various background and displaying leadership qualities in handling strategic issues.

Programme Outcomes
01 02 03 04 05 06 07 08 09

1.

2.

3.

4.

an d de mo nst rat e ski llf ul pro ble msol vin g ca pa bili tie s in bu sin ess .

5.

Analyze real-life business cases using quantitative and qualitative information and theories

6.

Apply managerial and entrepreneurial skills in making decisions at operational, functional, business and corporate levels.

Content outline of the course / module and the SLT per topic Weeks 1 Topics The Nature of Strategic Management September 10 14, 2012 2 The Business Vision and Mission September 17 21, 2012 3 The External Assessment September 24 28, 2012 4 The Internal Assessment QUIZ 1 (Chapter 1, 2, 3) October 1-5, 2012 5 The Internal Assessment CASE PRESENTATION 1 October 8-12, 2012 9
Chapter 4

Learning Task/Reading Hours 6

Chapter 1

Chapter 2

Chapter 3

7.5

Chapter 4

Strategies in Action CASE PRESENTATION 2 October 15-19, 2012 Mid Semester Break October 22 28, 2012

9
Chapter 5

Strategies in Action CASE PRESENTATION 3 October 29 Nov 1, 2012

Chapter 5

Strategy Analysis and Choice MID-SEMESTER EXAMINATION (Coverage: Chapter 1 5) November 5 9, 2012

13

Chapter 6

Strategy Analysis and Choice November 12 16, 2012 Deepavali: Nov 13; Awal Muharam: Nov 15

Chapter 6

10

Implementing Strategies: Management and Operations Issues CASE PRESENTATION 4 November 19 23, 2012

Chapter 7

11

Implementing Strategies: Marketing, Finance/Accounting, R&D and MIS Issues QUIZ 2 (Chapter 6, 7, 8) November 26 30, 2012

7.5

Chapter 8

12

Strategy Review, Evaluation and Control CASE PRESENTATION 5 December 3 7, 2012

Chapter 9

13

Business Ethics / Social Responsibility / Environmental Sustainability CASE PRESENTATION 6 December 10 14, 2012; DYMM Sultan Selangors birthday: 11 Dec 2012

Chapter 10

14

Global / International Issues Strategic Management from Islamic Perspectives December 17 21, 2012 Project paper preparation Final examination Required references supporting the course

Chapter 11

15

18

David, F. R. (2013). Strategic Management: Concepts and Cases (14th Ed.). Pearson Education, Inc. Recommended references supporting the course Beekun, R. I. (1997). Islamic Business Ethics. Herndon, VA, USA. Beekun, R. I. (2006). Strategic Planning and Implementation for Islamic Organizations. Herndon, VA, USA. Thompson, A. A.; Gamble, J. E. & Strickland III, A. J. (2010). Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts and, Cases (17th Ed.). McGraw-Hill International Edition. Wheelen, T. L. & Hunger, J. D. (2006). Strategic Management and Business Policy (10th Ed.). Pearson Educational. Prepared by: _______________________ Dr Izhairi Bt Ismail Course Coordinator Checked by: _______________________
Dr Suhaimi Mhd Sarif Head, Department of Business Administration, KENMS

Approved by: _______________________ Prof. Dr. Khaliq Ahmad Dean KENMS

Additional Information: CASE PRESENTATIONS: 1. 2. 3. 4. 5. 6. Case 3 Procter & Gamble Company 2011 Case 5 - Bristol Meyers Squibb 2011 Case 9 Dell, Inc. 2011 Case 14 Ryanair Holdings, plc 2011 Case 23 Gap Inc. 2011 Case 26 - Office Depot, Inc. 2011

1. 2. 3. 4. 5. 6. 7.

At the end of the programme, students are able to (MQA sample): Demonstrate familiarity with established knowledge in the field of business and management and awareness of curre therein. Use relevant skills learnt in business and management for professional and personal development.

Cooperate with others and apply knowledge in a socially responsible manner for the progress of the nation and the u Demonstrate commitment to ethics, autonomy and professionalism in the workplace and everyday life. Communicate with people from a diverse range of backgrounds with empathy. Analyse issues and demonstrate skilfulness in planning, executing and evaluating strategies and action plans.

Use the necessary learning skills in information management and apply effective strategies for lifelong self-improve 8. 9. Apply basic managerial and entrepreneurial skills in relevant fields.

Understand the different type of leadership styles and the demonstration of interpersonal skills when leadin situation BBA Program Education Outcomes (PEO) 1. Produce knowledgeable and professional business graduates that are driven by Tawhidic paradigm at all times. 2. Produce business graduates that are able to apply Islamicization of human knowledge on business disciplines. 3. Nurture business graduates that have global (ummatic) paradigm thinking beyond business bottom line. 4. Nuture business graduates that are dynamic, professional, ethical, and always strive for worldly and Hereafter victory (al-falah)