PIONEER INSTITUTE OF PROFESSIONAL STUDIES

DECISION MAKING FOR PURCHASING OF HERBAL FACE PACK

UNDER THE GUIDANCE OF

PROF: NIHIT JAISWAL PROF: SUMIT ZOKARKAR

SUBMITTED BY VIJAY SHARMA MBA II SEC - C

CONTENT
Introduction Need Recognition Information Search Evaluation of Alternatives Purchase Decision SWOT Analysis Post Purchase Behavior of Customer/Consumer Suggestions for ideal product

INTRODUCTION
A face pack is a procedure involving a variety of skin treatments, including: steam, exfoliation, extraction, creams, lotions, masks, peels, and massage. Normally performed in a beauty salon but it is also a common spa treatment. The FACE PACKS which are mentioned in ayurveda help women to get rid of wrinkles, dark circles, pimples and acne. Herbal face packs increase the fairness and smoothness of skin. We can derive the maximum benefits of herbal face packs by using them according to our skin type. These face packs increase skin glow and are best ayurveda treatment to increase fairness. Face pack helps to improve the blood circulation of face, act as a cleanser for the face. It tauten the entire face which make the face to look more beautiful and attractive. Face pack is the most effective way to influence the skin of the face. They nourish the skin of the face and enhance the beauty of face. It is mostly made from fresh herbs and fruits. Face pack can either be in powder form or in liquid form. Different face pack can be used for different kind of skin. There are different face packs available for skin type like oily, dry and normal skin. Face pack can be prepared at home and are available in market also.

NEED RECOGNITION Purpose:

To increase the fairness of the face. To reduce the various problems of face like pimples, acne, marks, dark circles around, the eyes and darkness of the skin

Basic requirements:
Should be natural Feels and smells good.

Commercial constraints : Rs 80 130

Cut off criteria :

Price : Rs 80 130 Net volume : 100 gm 120 gm

INFORMATION SEARCH Market Search :

Sona Super Bazaar: Mamta (Sales Representative) Scheme No. 74, Vijay Nagar, Indore Vishal Mega mart: Rahul Verma (Sales Representative) Vijay Nagar Square, Indore More mega mart : C 21 mall, Indore Local retail shop: Rajwada, Indore Friends :

Internet:
http://en.wikipedia.org/wiki/Facial http://www.ayurhelp.com/Facepacks.htm http://www.zeverherbals.com/ http://mall.coimbatore.com/bnh/everyuth/cucumberfacepack.htm http://www.emporiumonnet.com/beauty_health/jovees/face_pack/JoveesActive-Protein-Youth-Face-Pack.html http://mall.coimbatore.com/bnh/jovees/joveesfacepack.htm http://www.indiaabundance.com/shopping/sp142_pr1838/Dabur_Vatika_F ace_Pack.html http://mall.coimbatore.com/bnh/jovees/activeprotienpack.htm

Short listing of product:

Ever yuth natural cucumber face pack Jovees fruit face pack Zevers herbals fruit face pack Dabur vatika fairness face pack Jovees Active Protein Youth Face Pack

Ever yuth natural cucumber face pack

Your skin needs Intensive care every week as dust, pollution and harsh sunrays harm its texture making it dull and pigmented. New ever yuth naturals cucumber face pack with neem, lemon and turmeric purifies your skin from deep within. Its intensive care formula relaxes and firms tired skin leaving your complexion with an unbelievable radiance and glow. Manufactured by: Acme remedies village katha Marketed by: Acme remedies village katha Price: Rs 80 Net weight: 120 gm

Features:
Expiry date: 24 months Feels and smells good Helps the skin to get rid of flaky cells and polish it to a silky smooth texture Ever Yuth face pack unclogs skin pores and gives you a smooth and radiant skin

Provides better fairness Rejuvenates your skin, leaving it tingling fresh with a nice mild lingering fragrance

Key Ingredients:
Cucumber: Soothes, Moisturizes, revitalizes, tones and heals irritated skin.

Jovees Rejuvenating Fruit Pack

Fruit Pack contains Apple Extract, Peach Extract, Apricot along with other precious botanical extracts and nutritious blend of fruit extracts that help to improve skin texture, rejuvenate skin & give it a clear, radiant & fresh look. Manufactured by: Jovex international Marketed by: Jovex international Price: Rs 113 Net weight: 120 gm

Features:
Expiry date: 24 months from packaging date CLEARS SKIN AND PREVENTS OUTBREAK REJUVENATES AND FIRMS UP THE SKIN Can be used on whole body Can be used for removing problems like tanning, rashes etc Men can use pre or post shave Provides good fairness

Active Ingredients
Apple Extract, Peach Extract, Apricot Extract, Vitamin E.

Zevers herbals fruit face pack

Since ancient times man has relied on the beneficial effects of natural herbs on thehuman body. Herbal remedies, herbal skin care, herbal beauty products are safe, & have negligible side effects. This gift from mother nature is highly potent & is usd to improve the beauty of skin & hair. Beauty care has to be effective & we believe that luxurious feeling with a sense of well being is also an important part that we very often compromise with. Zevers belief or modus operandi is to make simple beauty care accessible to coomon people. We wish to make you feel better with each passing day so that it adds more to your personality..... Manufactured by: Jovex international Marketed by: Jovex international Price: Rs 85 Net weight: 100 gm

Features:
Expiry date: 30 months from packaging date Can be used on the whole body Deep cleansing before going to bed For Men-do use twice a day.

 Provides good fairness

Dabur Vatika Fairness Face Pack

Enriched with natural ingredients that go deep into skin making it fairer in a 3 step action Chandan, milk and other ingredients remove dead cells. Kesar and Mulethi, alter the melanin formation in the skin. Haridra and other Ayurvedic herbs remove the skin blemishes. Suggested Usage: Wash face. Pat skin dry. Apply the face pack evenly on your face daily, avoiding eyes and mouth. Let it dry for sometimes. Wash it off, while rubbing with your hands and discover fairer skin. Gentle for all skin types Manufactured by: Dabur India ltd Marketed by: Dabur India ltd Price: Rs 100 Net weight: 120 gm

Features:
Expiry date: 24 months from packaging date For Winters-Use twice a day Massage for 5-6 min to get desired glow Provides better fairness

Key Ingredients:
Glycerin, Herbal extracts

Jovees Active Protein Youth Face Pack

We can achieve a youthful look through balanced diet along with using natural products onto our skin. Collagen and elastin are the skin proteins mainly responsible for elasticity, tone, texture of the skin. These two skin proteins give strength and durability to the skin. This youth face pack contains argon oil, anti-oxidant and durability to the skin. This youth face pack contains argan oil, anti-oxidant and peptides along with other active ingredients derived from natural source that to help promote surface skin cell turnover, mitigate the fine line by accelerate the cell renewal process, improve skin texture and help skin to be firm and youthful. Manufactured by: Jovex international Marketed by: Jovex international Price: Rs 130 Net weight: 120 gm

Features:
Expiry date: 24 months from packaging date EverYuth face pack unclogs skin pores and gives you a smooth and radiant skin. It rejuvenates your skin Provides good fairness

Active Ingredients:
Almond, honey, wheat, Arganoil, Soya protein

Evaluation of Alternatives
Products / features Ever yuth natural cucumber face pack Jovees Rejuvenating Fruit Pack Zevers herbals fruit face pack
85 100 mild 30 Good

Dabur Vatika Fairness Face Pack

100 120 pleasant 24 Better

Jovees Active Protein Youth Face Pack

Price (Rs.) Net weight (gm) Fragrance Expiry date (months) Provides fairness

80 120 Pleasant 24 Better

113 120 mild 24 Good

130 120 mild 24 Good

PURCHASE DECISION
I would like to purchase Ever yuth natural cucumber face pack because its fragrance is pleasant & price is low and it is fulfilling all requirements

Strength:
Brand name Reasonable price Pleasant fragrance

Weakness:
Herbal product used is less

Opportunity:
Can expand its market

Threat:
Competitors

POST PURCHASE BEHAVIOR

As my friend is using this product for many years and he has not faced any problems till now and getting satisfactory results, so there is no harm using this product.

Suggestions

SHOULD CLEAR SKIN AND PREVENTS OUTBREAK EXPIRY DATE SHOULD BE MORE