Business Plan Contents

Business Plan of

Contents
01. 02. 03. 04. 05. 06. 07. 08. 09. 10. Executive summary / Product idea / Service concept Sales forecast / Marketing-mix Production and Logistics / Investments Human resources / Property rental / Other penditures Financial Planning Debt Service Calculation Profit and Loss Account Plan Budgeted Balance Sheet Company Value Founding Team - Personal Data and Qualifications

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1. Executive summary / Product idea / Service concept

Company name:
Business concept summary

Business strategy

Description of product or service

Target group

Advantages / Benefits for the customers

Competitive environment

Unique value proposition

Executive Summary Planned sales turnover

period 1 2 3 4 5 6

In

74,250

84,150

88,110

103,950

108,900

133,650

Prospective personnel requirements

period 1 2 3 4 5 6

No. of employees

#VALUE!

#VALUE!

#VALUE!

#VALUE!

#VALUE!

#VALUE!

Expected net profits (before taxes)

period 1 2 3 4 5 6

In

#VALUE!

#VALUE!

#VALUE!

#VALUE!

#VALUE!

#VALUE!

Required venture capital In 25,000 Company value at start-up thereof Founders Investors % breakdown 60% 40% equivalent 20,000 13,333 11,667 20,000 25,000

Subscribed capital Capital reserve SUM Equity

SUM 45,000

2. Sales forecast / Marketing-mix

Sales Estimated total market volume
period 1 2 3 4 5 6

in units Changes in comparison to previous period

750

850 13.33%

890 4.71%

1,050 17.98%

1,100 4.76%

1,350 22.73%

Expected own market share per period

period 1 2 3 4 5 6

in % hence expected sales in units Estimated average price in

20.0% 150

20.0% 170

20.0% 178

20.0% 210

20.0% 220

20.0% 270

495 Expected turnover in 74,250

495

495

495

495

495

84,150

88,110

103,950

108,900

133,650

Expected incoming customer payments in current period (payment ratio, receiveables) as % of sales turnover 80%

Marketing Planned marketing expenses (print advertising, sales promotion)

period 1 2 3 4 5 6

in

10,000 13.5%

9,000 10.7%

9,000 10.2%

9,000 8.7%

9,000 8.3%

9,000 6.7%

Expenses in % of planned sales turnover

Wir versuchen zu Beginn durch Verzicht auf groe Gewinne aber der Erzielung eines hohen Umsatzes ein Marketing plan (4 Ps)

Product

Price

Place (Distribution)
Location-Option A Location-Option B Location-Option C

Promotion

3. Production and logistics / Investments

Planned production volume (in units)

period 1 2 3 4 5 6

Surfboards expected sales in units Stock of finished products Stock of surfboards Storage costs per board Total storage costs

160 150 10 10 100

180 170 20 10 200

180 178 22 10 220

220 210 32 10 320

250 220 62 10 620

250 270 42 10 420

Required inputs / variable production overhead are (in units) 1 - Fibre 160 180 180 2 - Hard foam 160 180 180 Variable production overhead 160 180 180 Estimated purchase prices (in per unit)
period 1 2 3 4

220 220 220

250 250 250

250 250 250

1 - Fibre 2 - Hard foam Variable production overhead

60 15 20

60 15 20

60 15 20

60 15 20

60 15 20

60 15 20

=> resulting in: Outgoing payments for inputs and variable production overhead in 1 - Fibre 9,600 10,800 10,800 13,200 2 - Hard foam 2,400 2,700 2,700 3,300 Variable production overhead 3,200 3,600 3,600 4,400 Total 15,200 17,100 17,100 20,900 Production capacity planning: Required capacity per period... 160 180 180 Required capacity (*) Capacity of prod.lines (**) 180 180 180 Productivity per employee 80.00 80.00 80.00 No. of employees 2.00 2.25 2.25
(*) based on production planning (**) based on No. of production lines

(Dependant on the purchased batch)

15,000 3,750 5,000 23,750

15,000 3,750 5,000 23,750

220 360 80.00 2.75

250 360 80.00 3.13

250 360 80.00 3.13

Investments at start-up: Price per Production Line (PL) (in ) Capacity of prod.line (pieces/period) Purchase of Office Equipment (OE) (in ) Planned investments
period 1

7,500 180 5,000

No. of PL (in units)

Number of new PL Purchase of new PL Depreciation PL Depreciation OE RBV production lines RBV office equipment

750 500 6,750 4,500

750 500 6,000 4,000

750 500 5,250 3,500

1 7,500 1,500 500 11,250 3,000

1,500 500 9,750 2,500

1,500 500 8,250 2,000

RBV = Residual Book Value

4. Human resources / Property rental / Other Expenses

Employees at start up Salary per. emp.
per period

Total No. of employees Purchas. / Admin. Sales Production Temporay worker Future personnel planning
period

#VALUE! 0,5 1 2

(in ) 9,000 9,000 9,000 25,000

Expected costs per hiring per lay-off

2,000 2000

Total No. of employees Purchas. / Admin. Sales Production

Required personnel for "production" (from Production Planning section)

#VALUE! 0,5 1 2
2.00

#VALUE! 0,5 1 2
2.25

#VALUE! 0,5 1,5 2

2.25

#VALUE! 0,5 1,5 3

2.75

#VALUE! 0,5 1,5 3

3.13

#VALUE! 0,5 1,5 3

3.13

Development of personnel costs

period 1 2 3 4 5 6

In- / Decreasing (in%) Hiring/Lay-off costs Expected personnel costs in

period

4.0 #VALUE!

1.0 #VALUE!

5.0 #VALUE!

2.0 #VALUE!

2.5 #VALUE!

3.0 #VALUE!

Salaries Non-wage labor costs 21% Hire / Lay-off Total in Expected rental costs
period

#VALUE! #VALUE! #VALUE! #VALUE!

#VALUE! #VALUE! #VALUE! #VALUE!

#VALUE! #VALUE! #VALUE! #VALUE!

#VALUE! #VALUE! #VALUE! #VALUE!

#VALUE! #VALUE! #VALUE! #VALUE!

#VALUE! #VALUE! #VALUE! #VALUE!

Rent (incl. additional costs) Additional expenses per period in

period

7,400

7,400

7,400

7,400

7,400

7,400

R&D expenses Costs for temporary workers Maintenance costs f. product. line Other fixed costs f. product. line Storage costs Administration costs fixed Administration costs variable: in % of turnover in EUR Total in

15,000 500 500 100 1,000 1% 743 17,843

1,500 6,250 500 500 200 1,000 1% 842 10,792

1,500 6,250 500 500 220 1,000 1% 881 10,851

1,500 1,000 1,000 320 1,000 1% 1,040 5,860

1,500 3,125 1,000 1,000 620 1,000 1% 1,089 9,334

1,500 3,125 1,000 1,000 420 1,000 1% 1,337 9,382

Additional Expenditure for Start-up and Expansion (ESE) Start-up costs 1,000
in period 0 (can be depriciated over 10 periods)

(Registration commercial register, company agreement, management consultant, market studies, hiring costs, etc.) period 1 2 3 4 5 6

Expected tax rate in %

45%

45%

45%

45%

45%

45%

5. Financial Planning
Equity capital of company founders
period

20,000
Start up 1 2 3 4 5 6

Opening cash balance Cash inflows Inflows from current period Inflows from previous period Inflows of venture capital
Subscribed capital Capital reserve

20,000

51,500 59,400

#VALUE! 67,320 14,850

#VALUE! 70,488 16,830

#VALUE! 83,160 17,622

#VALUE! 87,120 20,790

#VALUE! 106,920 21,780

25,000
13,333 11,667

Sale of securities Interest earnings Loans Subsidised loans

Existing Subsidised loans

20,000
20,000 20,000 20,000 20,000 20,000 20,000 20,000

Cash outflows Purch. Input&vari. produ. overhead Personnel expenses Other expenses Rental expenses Marketing expenses Additional expenses Repayment of Loan Interest expenses Purchase of production lines Purchase of office equipment Purchase of securities Taxes Closing cash balance Expected average interest rates (per term) Loans Subsidised loans Securities

15,200 #VALUE! 7,400 10,000 17,843 800 7,500 5,000 #VALUE! #VALUE!

17,100 #VALUE! 7,400 9,000 10,792 800

17,100 #VALUE! 7,400 9,000 10,851 800

20,900 #VALUE! 7,400 9,000 5,860 800 7,500

23,750 #VALUE! 7,400 9,000 9,334 800

23,750 #VALUE! 7,400 9,000 9,382 800

1,000

51,500

#VALUE! #VALUE!

#VALUE! #VALUE!

#VALUE! #VALUE!

#VALUE! #VALUE!

#VALUE! #VALUE!

5.00% 4.00% 2.00%

5.00% 4.00% 2.00%

5.00% 4.00% 2.00%

5.00% 4.00% 2.00%

5.00% 4.00% 2.00%

5.00% 4.00% 2.00%

6. Debt Service Calculation

period

start-up

Loan borrowing / repayment Interest charge Total liabilities Debt-ratio Return on assets Return on equity

20,000 20,000 30.8% 800 20,000 #VALUE! #VALUE! #VALUE! 800 20,000 #VALUE! #VALUE! #VALUE! 800 20,000 #VALUE! #VALUE! #VALUE! 800 20,000 #VALUE! #VALUE! #VALUE! 800 20,000 #VALUE! #VALUE! #VALUE! 800 20,000 #VALUE! #VALUE! #VALUE!

Negotiations with the corporate client executive of your commercial bank: In order to secure the required loans from the bank, sufficient collateral has to be in place. Explain below which kind of collateral will provide the bank with the necessary security. (e.g. by outstanding trade receiveables)

7. Profit and Loss Account Plan

period

Net sales turnover +/- Changes in stock - Inputs/variable production overhead - Personnel expenses Wages and salaries Non-wage personnel costs Hiring / Lay-offs - Depreciation ESE - Depreciation - Other expenses
Rent Marketing Additional expenses

74,250 2,722 15,200 #VALUE! #VALUE! #VALUE! 100 1,250 35,243

7,400 10,000 17,843

84,150 3,048 17,100 #VALUE! #VALUE! #VALUE! 100 1,250 27,192

7,400 9,000 10,792

88,110 717 17,100 #VALUE! #VALUE! #VALUE! 100 1,250 27,251

7,400 9,000 10,851

103,950 2,983 20,900 #VALUE! #VALUE! #VALUE! 100 2,000 22,260

7,400 9,000 5,860

108,900 8,386 23,750 #VALUE! #VALUE! #VALUE! 100 2,000 25,734

7,400 9,000 9,334

133,650 -5,570 23,750 #VALUE! #VALUE! #VALUE! 100 2,000 25,782

7,400 9,000 9,382

= Operating profit + Earnings from securities - Interest expenses = Result from regular business activity - Taxes = Net profit / loss for period Expected tax rate Changes in inventory (per unit in )
Period

#VALUE! 800 #VALUE! #VALUE! #VALUE! 45%

#VALUE! 800 #VALUE! #VALUE! #VALUE! 45%

#VALUE! 800 #VALUE! #VALUE! #VALUE! 45%

#VALUE! 800 #VALUE! #VALUE! #VALUE! 45%

#VALUE! 800 #VALUE! #VALUE! #VALUE! 45%

#VALUE! 800 #VALUE! #VALUE! #VALUE! 45%

Input/Parts + Variable production overhead = Direct material costs( I ) Direct production costs (*) + Indirect production costs (**) = Production costs ( II ) = C. of goods manufa. (I+II)
(*) Wages /salaries + non-wage personnel costs (**) See above !

75 20 95 142 36 177 272

75 20 95 162 32 193 288

75 20 95 168 32 200 295

75 20 95 167 34 201 296

75 20 95 163 30 193 288

75 20 95 168 30 198 293

(**) Estimation of the Indirect production costs (total) 50% Rent and depreciation office equipment 100% Depreciation production lines Other production costs

5,700

5,700

5,700

7,450

7,450

7,450

8. Budgeted Balance Sheet

period

start-up

ASSETS Start-up Expenditure (ESE) FIXED ASSETS Tangible Assets Machinery Office equipment CURRENT ASSETS Stock Raw Material Finished products Trade receivables Securities Cash TOTAL BALANCE

1,000

900

800

700

600

500

400

7,500 5,000

6,750 4,500

6,000 4,000

5,250 3,500

11,250 3,000

9,750 2,500

8,250 2,000

2,722 14,850 51,500 65,000 #VALUE! #VALUE!

5,770 16,830 #VALUE! #VALUE!

6,487 17,622 #VALUE! #VALUE!

9,470 20,790 #VALUE! #VALUE!

17,855 21,780 #VALUE! #VALUE!

12,285 26,730 #VALUE! #VALUE!

LIABILITIES & SHAREHOLDERS' EQUITY EQUITY 45,000 Subscribed capital 33,333 Capital reserve 11,667 Retained earnings Profit / Loss carried forward Net profit / loss for period LIABILITIES Bank liabilities 20,000 TOTAL BALANCE 65,000

#VALUE! 33,333 11,667

#VALUE! 20,000 #VALUE!

#VALUE! 33,333 11,667 #VALUE! #VALUE! #VALUE! 20,000 #VALUE!

#VALUE! 33,333 11,667 #VALUE! #VALUE! #VALUE! 20,000 #VALUE!

#VALUE! 33,333 11,667 #VALUE! #VALUE! #VALUE! 20,000 #VALUE!

#VALUE! 33,333 11,667 #VALUE! #VALUE! #VALUE! 20,000 #VALUE!

#VALUE! 33,333 11,667 #VALUE! #VALUE! #VALUE! 20,000 #VALUE!

9. Company Value

Break-down of founder / investor equity at start-up Subscribed capital % Breakdown Founders 20,000 60% Investors Total sum of placed equity capital: 25,000 13,333 <= 40%

10. Founding Team - Personal Data and Qualifications

Company founders 1 Name Sex Marital status Age Number of children Education School Higher Education Further Training Motivation for founding the company 2 3 4 5 6

Business Management Experience

Industry-specific Experience

Former executive positions

Former entrepreneurial activities