Documente Academic
Documente Profesional
Documente Cultură
Volume I
Table of Contents
Inside Report Number 1:
Post-Purchase Reassurance ...................... 2 Nineteen Keys to Success .......................... 3 Your Unique Selling Proposition ................. 6 Advertising .................................................. 7 Marginal Net Worth ..................................... 9 Back-End Selling ....................................... 10 Using The Right Marketing Strategies ....... 13
Teach You At Harvard Business School . 211 Eugene Schwartz on Mail Order .............. 214 Gary Halbert On Direct Mail .................... 226
How to Raise the Average Order .............. 335 What to Do After Making the Sale ............ 337 Common Sense Market Research ........... 337 Creating a Powerful Sales Force .............. 338
Table of Contents
The Ten Biggest Marketing Mistakes Everybody Is Making an How to Avoid Them by Jay Abraham How to Build a Complete Basic Marketing Strategy by Jay Abraham Three Powerful Marketing Concepts: Perceived Value, Your Unique Selling Proposition and Marketing Leverage
by Jay Abraham The Art of Redeploying Your Company's Assets by Jay Abraham Scientific Advertising by Claude Hopkins The Ginger Cure by William Granson Rose Obvious Adams by Robert R. Updegraff The 100 Greatest Headlines Ever Written Common Sense Marketing by Jay Abraham Thirty-Nine Concepts You Can Immediately Apply to Your Business by Jay Abraham How to Use Host Devices to Spectacularly Boost Your Profits by Jay Abraham How One Man's Albatross Could Be Your Golden Opportunity by Jay Abraham Opportunities in the Making. A Guide to Joint-Venture Marketing by Jay Abraham Letters to My Son The Fundamentals: A Marketing Reminder by Jay Abraham An Insiders Guide to Effective Publicity by Ron Tepper Quick-Fix Strategies for 50 Businesses by Jay Abraham Chris Newton's Nine Simple Tips to Better your Advertising Score Now by Chris Newton The Gary Halbert Letter by Gary Halbert
Thought-Provoking Messages from my Telephone Hotline Service by Jay Abraham Jay Abraham Analyzes, Dissects, Formulates and Masterminds Marketing Programming for Five Diverse Businesses: Five Written Transcripts Of Actual Client Consultations A New Bag of Tricks for Every Business by Robert R. Updegraff The Subconscious Mind in Business by Robert R. Updegraff The Sixth Prune by Robert R. Updegraff The New American Tempo by Robert R. Updegraff