S Y N E R G Y

marketing advisory services

Profit from our Expertise

S Y N E R G Y
marketin g advisory s ervices

Profit from our Expertise

7A/04, Ashirwad CHS New MHADA Colony, Near Poonam Nagar, Andheri (E) Mumbai 400 093. 91-22-2836 5149 / 9322266445 e-mail: synergyconslt@yahoo.co.in

S Y N E R G Y
marketing advisory services

Belief In Todays Environment Marketing is Business & Brands The Future

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brands are the only assets of business

S Y N E R G Y
marketing advisory services

The Brand Terrain

The battles of the brands are not fought in the towns or in media or in the market They Th are fought in f h i The mind of the consumer

Profit from our Expertise

S Y N E R G Y
marketing advisory services

Profit from our Expertise

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As Marketing Consultants

S Y N E R G Y
marketing advisory services

Profit from our Expertise

To Develop Unique l i Value Propositions

and

7A/04, Ashirwad CHS New MHADA Colony, Near Poonam Nagar, Andheri (E) Mumbai 400 093.

91-22-2836 5149 / 31066445 e-mail: synergyconslt@yahoo.co.in

S Y N E R G Y
marketing advisory services

Profit from our Expertise

To Build ild Winning Teams

There by

7A/04, Ashirwad CHS New MHADA Colony, Near Poonam Nagar, Andheri (E) Mumbai 400 093.

91-22-2836 5149 / 31066445 e-mail: synergyconslt@yahoo.co.in

S Y N E R G Y
marketing advisory services

Profit from our Expertise

To Build ild Profitable Brands

7A/04, Ashirwad CHS New MHADA Colony, Near Poonam Nagar, Andheri (E) Mumbai 400 093.

91-22-2836 5149 / 31066445 e-mail: synergyconslt@yahoo.co.in

S Y N E R G Y
marketing advisory services

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As marketing advisors we: Study Plan & Organise S Strategise Deploy resources Direct execution Control & Monitor results

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S Y N E R G Y
marketing advisory services

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The Sales Team Numbers Hierarchy & Roles Deployment Policies & Guidelines Reporting & MIS

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S Y N E R G Y
marketing advisory services

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Profit from our Expertise

Advertising Brand Proposition Positioning Creative approvals Media Mix Decisions Media Brief, Approval & scheduling

S Y N E R G Y
marketing advisory services

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Promotions Trade & Customer Ideation & Formulation Timing Monitoring

S Y N E R G Y
marketing advisory services

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Information Systems Research MIS for Decision Making Competitive analysis

S Y N E R G Y
marketing advisory services

The Synergy Edge

As a marketing consultant we believe that our skills lie in bringing together Sales, Advertising, Promotions, Research and other Marketing Mix elements in an implosive mix that maximises impact while reducing costs costs. This is what builds profitable brands

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S Y N E R G Y
marketing advisory services

The Synergy Edge ..

In practical terms it means that:

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We customise our strategies and Tactics only after an in depth understanding of the company, the competition and the customer We work closely with your sales and marketing staff to translate plans into effective action We do not shy away from visiting the market We involve ourselves in all critical areas to ensure integrity of data and actions

S Y N E R G Y
marketing advisory services

The Essence of Branding

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Branding is creating a unique identity for your product / service that assures the customer of the lineage, the quality and consistency of deliverables / benefits over time at a fair price

S Y N E R G Y
marketing advisory services

The Price of Branding

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Its a mistaken notion that branding is an expensive exercise At the most basic level its as simple as inserting a label with th tb i l l it i l i ti l b l ith your name in every pack / with every transaction The monies you spend on branding depend on your ambitions and the resources available

It is not how much you spend but how and where you spend determines the success of branding

S Y N E R G Y
marketing advisory services

The Advantage of Branding

Greater control of channel partners V l ti Valuation b beyond immediate P & L di di t Wider status and recognition Better resource availability Lower cost of acquisition and operations

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Branding benefits at multiple levels and not just in sales g p j

S Y N E R G Y
marketing advisory services

Profit from our Expertise

The Science of Branding

Adoption Action Acknowledgement Acceptance

Acceptance of concept Acknowledgement of deliverables Motivation for action Adoption in lifestyle

S Y N E R G Y
marketing advisory services

The Art of Branding

Brand Environment company
Brands Resources

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Time Ti

competition
Universe Offers

customer
Expectations Satisfaction

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marketing advisory services

The Deliverables of Branding

Holistic Brand Experience Mind space
Aware Aspire Associate

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Brand B d

Product space
Looks Features Performance

Ground Space
Availability Ambience Experience E i

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marketing advisory services

The Proof of Branding

Wipro Wipro

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Santoor Shikakai

Candid Cream Glentona Syrup UTI Rajlaxmi Ascoril Hawkins a s

Asian Paints Tractor Asian Paints APCA Colgate Dental Cream Glaxo Farex Glaxo Complan Sunflower

Tips & Toes Waghbakri Tea G Gini

Halo Shampoo

and many many more

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marketing advisory services

Retaining Synergy - Consultancy

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Our expertise is retained for restructuring or augmenting existing Marketing & Sales operations or for setting up New Operations Operations. Synergy can be engaged on: Regular monthly retainership egu a o t y eta e s p Assignment for a specific task and for a specific period Ad-hoc consultation

If you have a Marketing or Sales Problem Trust us to have a solution

S Y N E R G Y
marketing advisory services

Retaining Synergy - Consultancy

Reviewing existing Marketing plans Reviewing existing Brand Strategy Review of Distribution infrastructure and Systems Brand / Product Portfolio Analysis y Repositioning an Existing Brand

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New market/New Product Development New Business Development Perception Management (Attitudinal reorientation within and outside the company) Relationship Management l h

We believe that there are no problems Only solutions and opportunities

S Y N E R G Y
marketing advisory services

Retaining Synergy - Consultancy

Profit from our Expertise

Synergy operates on the basis of planned & structured Strategy & Review meetings The frequency of the meetings would vary from 1 a week to 1 a month depending p upon the needs of the client The areas covered would be: Product Branding Segmentation Feature optimisation Development Packaging Pricing Strategy Channel structuring Margins & Discounts Profitability & Revenues Distribution Strategy St ategy Recruitment Stockist & retail profiling Policies Reporting & Evaluation Systems Advertising & Promotions o ot o s Creative & Media Trade & Consumer Promos Sales Supports Control & Evaluation

A 360 approach to making a winning Brand

S Y N E R G Y
marketing advisory services

Fields Of Expertise

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FMCG (Fast moving Consumer Goods) - Toiletries and Cosmetics, Stationery etc.

Consumer Perishables Foods , Dairy & Farm produce etc. Consumer Durables Electronics, White goods Refrigerators, Appliances, Appliances Kitchenware etc. etc

Health and Hospitality OTC, Alternative therapies etc. Financial Products -Banks, Mutual Funds, Credit Cards etc. Banks, Service Industries - Hotels, Travel Agencies, Resorts, Advertising etc.

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marketing advisory services

Profile Vijay Raut

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A Management Graduate from the Jamnalal Institute of Management Studies (1979) with over 20 years of experience in Sales, Advertising and Marketing. Over the last 30 years I have launched and handled over 25 successful national brands like Hawkins, Colgate, Glaxo, Standard Chartered, Wipro, UTI, Asian Paints, Glenmark Pharma, Cipla, Tips & Toes, Waghbakri Tea, V N Jewellers, Pidilite Industries, Gini Textiles I have also been an active sales and behavioral trainer for companies like Unilever Unilever, Godrej, D, Mart, Kamani, Kores etc. I have also been a project guide and a visiting faculty at Jamnalal Bajaj, Narsee Monjee and other prestigious Institutes. y j j, j p g

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marketing advisory services

Contact
Vijay Raut Synergy Marketing Advisory Services 7A/04, Ashirwad CHS, New MHADA Colony,

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Near Poonam Nagar, Andheri (E). Mumbai 400 093. 91-22-2836 5149 M 0 9322266445 e-mail: synergyconslt@yahoo.co.in raut.vijay@gmail.com