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GENERIC STRATEGY:
Renault Nissan is a most successful joint venture till now with its strategy planning and other. Nissan and Renault function differently and they have collaborated with Platform sharing, engine technology Sharing, Functions (Cost, Distribution) sharing etc., Being a complex network to formulate the strategy, Renault Nissan was chosen for the Generic-Strategy example.
GENERIC STRATEGY:Renault-Nissan
Targets on emerging markets like India, Vietnam, China for Low cost manufacturing and capacity. Work-Hours reduction and Efficiency of work within weekdays ( No Extra Cost for Weekend jobs) Manufacturing at the Local Base, but design and modelling with low cost countries support to reduce the development cost. Renault and Nissan sharing the technology and cut-down the similar research that was carried at both ends. Cross-Badging: Uses other cars to establish itself in few countries. Renault will cross-badge the Nissan vehicles In India with few modifications in the car. (Ex: Pulse. Nissan Fuga and Infiniti,etc.,) Cross - Docking: Optimising the Distribution system in supply chain. NPS: Nissan Production System by reducing the redundant equipment and man power. Low-Cost LCV Business target in India Joint alliance recently with Daimler for Engines and Autovaz(Russian Automobiles) for cross badging.
vehicle: Logan. Dacia is also the group's vector for development in Europe and Euromed regions.