KASBIT Sadaf Ghaffar ID: 7699 Class: MBA-W Code: HS 301 Course: Business Communication Assignment No.

: 1 Submission Date: Jan 6, 2013 Instructor: Moazzam Shere

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Verbal communication includes both oral and written communication. Explain how the two types differ from each other and narrate an incident based upon your personal experience, where you had to choose between oral and written method of communication and describe your criteria for considering one method more effective than other in the given scenario.

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Difference between Oral and Written Communication

Verbal communication to the people outside and inside the organization can help create a good reputation and have a positive impact on its ultimate success. Verbal communication includes both oral and written communication.

Oral Communication
Immediate feedback Shorter sentence; shorter word Conversational Focus on interpersonal relations Prompt action Less detailed technical information More colloquial language More personal pronouns Simpler constructions More imperative, interrogative, and exclamatory sentences

Written Communication
Delayed feedback Longer sentence longer words More formal Focus on content Delayed action More detailed technical information Fewer personal pronouns More complex constructions Useful for permanent record; detailed documentation Possibility of review
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Personal Experience
Once in LRBT (eye care hospital), I had to present on a topic. Ive decided to present in oral and written both because both communications are important in our lives. It becomes easy to make understand the audience because its not necessary that our all audience is educated. There is always need to explain whatever is written. I made the presentation but it was not containing the longer material. Ive just focused on contents because it had to shown formally but only I was and my few people from my audience were able to understand what the meanings are or what these contents were because the contents or the key points were not familiar to all. These were some medical terms. One more important reason for choosing written communication was that I could review the previous slides. Contents were harder to understand thats why I explained because I had to make understand all of my audience. I made the contents easier by using simple words and was using the language that could be easily understood by people. After completing my presentation I got feedback too. Feedback was success for me because all of my audience got my point. Then, Ive felt written communication is important for formal documentation but oral communication is more effective than the written. Because of oral communication one can easily understand whatever the presenter wants to convey.

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How does effective communication help you as a professional in terms of its importance and underlying benefits?

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Importance and Benefits

The ability to communicate well has always provided advantages to those who posses it. Activities require human beings to interact and react, that is, to communicate. They exchange information, ideas, plans; order needed supplies; make decisions, rules, proposals, contracts, and agreements. Our job, promotion, and professional reputation often depend on doing well in written and oral communication. Also, our ability to communicate effectively is a valuable asset for many activities in our personal life. It Boosts person's confidence in dealing with number of peoples, clients, suppliers, superiors, subordinates etc in complicated matters. When employers, directors and managers are able to regularly provide effective communication this in turn will lead to an increase in efficiency within the workplace. Good and Effective communication skills improves office morale. Communicating with the employees about changes, amendments in the rules, regulations, policies, work procedures, etc. helps them in getting a better idea of things and therefore implementation in the actual work becomes easy. This further, results in increased productivity and accuracy.

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