Celebrating Forty Years of Innovative Excellence

In this feature
F2 F4 F6 F10 F14 F17 F22 F26 F28 Transforming lives for 40 years A journey to excellence From facilities maintenance to ICT powerhouse Moving people Contributing to effective public transportation Maintaining peace and stability in a volatile world Keeping communication lines open, always and anywhere Paving the way for tech-enabled and efficient government services Where learning and fun converge What the customers say... Forging ahead

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FOREWORD

Transforming lives for 40 years

ST Electronics has been transforming lives in Singapore for the past forty years and I am proud to have the privilege of leading this dynamic company over the past decade. commercial value. When we started developing the IFss, we did not have all the critical resources needed, but by mobilising all our government and business networks and partners such as DSTA (Defence Science & Technology Agency), we were able to realise the solution in a short twoweek timeframe and deploy the IFss globally. This brings me to the importance of business architecting involving international partners. In a highly competitive global marketplace, the most effective way to multiply our capacity, capability and market reach is through strategic partners. We try to make our customers our partners by actively involving them in the planning and implementation of systems that will benefit them. This fosters a sense of involvement with projects taking on the tone of shared ownership. Close customer relationships usually take years to cultivate, but add a powerful edge when we compete for business. At ST Electronics, we build customercentric strategies into our business and marketing processes. In order to take advantage of new opportunities and achieve longterm growth, we need to explore new businesses. We do this largely through mergers and acquisitions and by developing adjacent markets. Technology has always been our anchor and is the foundation by which we grow our portfolio. We have branched out into education and interactive digital media, leveraging our core strengths in training simulation technologies. And we have already begun to make waves in these domains despite being a relatively

Today, ST Electronics is a billion dollar company with businesses that span e-Government, Satellite Communications and Interactive Digital Media

When I first joined the group in 1994, the company was at the point of expansion, having experienced some success with several government and commercial projects. ST Electronics had proven itself as a trusted partner, providing the Singapore Armed Forces (SAF) with responsive and purposebuilt defence systems; and we were heavily involved in the development of Singapores first MRT system. We had grown with Singapore and contributed our part to the nations progress. Today, ST Electronics is a billion dollar company with businesses that span e-Government, Satellite Communications and Interactive Digital Media (IDM). We are the largest ICT (Information Communications Technology) systems provider in Singapore. How did we get here? Consistently, we have adopted growth strategies that are sustainable and achievable. Developing our own Intellectual Property and world-class products is one of them. Since 1998, we have filed 63 patents and have been granted 32 to date. This culture of innovation, the belief that we can constantly invent new ways to achieve more by using less, is what defines us. The creation of the Infrared Fever Screening System (IFss) as a quick means of mass fever detection during the SARS crisis in 2003 is a case in point. Inventiveness is not merely about creating a novel product, it is also the resourcefulness to tap into relevant technologies to create innovative solutions that provide

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new player. ST Electronics is part of the landmark Future Schools project which will transform educational institutions in Singapore into infocomm-enabled and technologycentric knowledge nuclei. In the realm of IDM, our products created in collaboration with renowned global partners have won acclaim and international industry awards. The three key business growth areas that we are focusing on are e-Government, Satellite Communications and IDM. Other niche areas that we will be targeting are Services and e-Supply Chain Management, once again leveraging ICT. Much of our expansion will be directed at international markets, including Greater China, the Americas, Europe, India, the Gulf States, and Southeast Asia. We currently have a presence in more than 30 cities in 20 countries, serving customers from over 70 countries. The Gulf States, in particular, is an interesting market that we are targeting. Having diversified from its oil industry base, the GCC states (UAE, Qatar, Oman, Kuwait, Bahrain and Saudi Arabia) are now very receptive to implementing intelligent solutions, public services and infrastructure. As the largest ICT systems provider in Singapore, we are well placed to address this growing market. To date, we have secured contracts of more than S$200m in the Gulf States, in the areas of fleet management, intelligent transportation, satellite communications, e-Government and security systems. Notably, some of our larger projects in the GCC states are the Dubai Festival City - the largest privately funded real estate project in the Gulf States that integrates

business, hospitality, residential and recreational facilities; the iconic Nakheel Tower in Dubai, which is going to be over 1km high and possibly the tallest building in the world when completed and an advance taxi fleet management system for Sharjahs (UAE) taxis. As with entering any new market, strong financial standing and patience are critical. In order to build trust and lasting relationships, we need to understand the business and social culture of the countries we market to and operate in. We must demonstrate that we are in it for the long haul and to do this, we have to invest time and effort in strengthening our relationships with the Governments and business communities. Starting from a small base, we are now achieving double-digit growth in sales for the Gulf States and we hope to maintain this over the next few years. As we celebrate our 40th Anniversary, I have not forgotten the single, most important factor for the success of ST Electronics our People. We believe in our people, and we invest in their development and training to promote a learning culture that will be encouraging and supportive of skills upgrading and knowledge growth. But more importantly, we need to instill in our staff the values of innovation and ownership. I believe that with the right incentives and goals, our staff will be empowered to drive the organisation towards meeting its strategic objectives of becoming a global world-class company - and above all, to do this with integrity. On this note, I wish to thank all our customers, partners, stakeholders and staff for their unwavering support as ST Electronics celebrates 40 years of growth.

Seah Moon Ming

President Singapore Technologies Electronics Limited

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From facilities maintenance to ICT powerhouse

In the Beginning Forty years ago in 1969, Singapore Electronic & Engineering (SEEL) was established. The reason was purely pragmatic following the withdrawal of the British Royal Navy, many valuable weapons and fully functional electronic workshops were being left behind. Instead of letting them go to waste, SEEL was formed to maintain these and support the formation of Singapores own new Armed Forces. The company comprised a small crew of 220 local staff and a dozen UK civilians and naval experts, with Philips Industries of Australia as managing agent. Its humble beginnings belied the global, multi-sector enterprise that would eventually grow to be Singapore Technologies Electronics Limited. SEEL began on an uneven keel as a defence contractor doing installation and maintenance work. Like other vendors, SEEL had to prove its competence in order to win contracts from the Singapore Armed Forces (SAF). Realising that the naval business would be insufficient to keep the company afloat after the complete withdrawal of the British, SEEL created an aviation wing. This move resulted in the enlargment of its customer base to include commercial customers. In the early days, SEEL faced financial concerns and was plagued by high set up costs. The company gradually turned around with cost management measures and productivity improvements. Finally in 1977, the tide turned and SEEL became profitable for the first time. Diversification into Commercial Sector SEEL went on to win the contract to develop the Building Automation

A journey to excellence

Clockwise from top left: SEELs facilities in Sembawang in the 1960s; 40mm Bofors naval guns being serviced at SEELs facility in Sembawang; SEEL listed on the Singapore Exchange in 1991

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System for the new Singapore Changi Airport. This marked the first in a series of many significant projects that would associate ST Electronics strongly with the development of Singapore. It also signalled the start of a deliberate effort to diversify into the commercial sector, including rail electronics. Today, ST Electronics is one of the few companies in the world with a full suite of rail electronics products and is the top regional player in rail system projects. Following the completion of the Changi airport project, SEEL set up a joint venture with a German company to create computer-based systems for industrial applications. This initiative boosted, in no small way, SEELs capabilities in electronic systems. In mid-1982, SEELs aviation division was merged with the aircraft component repair business of SAMCO (todays Singapore Technologies Aerospace Ltd) to form Singapore Aero-Components Overhaul (SACO). This freed up SEEL to concentrate on land-based electronics systems. By then, much of the business had moved into the commercial sector, such as intelligent building management and automated and rail electronics solutions. However, defence systems remained a core capability, with flight simulators, radar and weapon systems, and communication systems being some of the key products and capabilities that ST Electronics developed. Listing on Singapore Exchange In 1991, SEEL shares were listed on the Singapore Exchange and were oversubscribed 188 times. This marked the beginning of accelerated growth for SEEL. It adopted a new name in 1995 ST Electronics & Engineering (STE&E) which was changed two years later to its current name Singapore Technologies Electronics Limited (ST Electronics).

In 2005, ST Electronics strengthened brand equity by renaming key subsidiaries to better reflect their core businesses

Formerly Agilis Communication Technologies Pte Ltd CET Technologies Pte Ltd

Renamed in 2005 ST Electronics (Satcom & Sensor Systems) Pte Ltd ST Electronics (Info-Comm Systems) Pte Ltd ST Electronics (Info-Software Systems) Pte Ltd ST Electronics (Training & Simulation Systems) Pte Ltd

SES Systems Pte Ltd ST Training & Simulation Pte Ltd

ST Electronics went on to acquire electronic systems integration businesses to build its expertise and capabilities. These included Agilis Communication Technologies, CET Technologies, Singapore Engineering Software and ST Simulation Systems. 1997 also saw ST Electronics come under the umbrella of listed Singapore Technologies Engineering Ltd. ST Electronics Today ST Electronics restructured its five main operating businesses into three core business groups in 1999 the Large-Scale Systems Group, Software Systems Group and the Communication & Sensor Systems Group. By then, ST Electronics had become a full-fledged electronics and systems company. It was providing then state-of-the-art transportation and building systems in the region, revolutionary info-communications systems for an increasingly

technological marketplace, and of course, modern defence and security systems so vital to a nations security. In 2005, ST Electronics strengthened its brand equity by renaming its key subsidiaries to better reflect their core businesses. Amidst an economic backdrop characterised by change, ST Electronics innovation and inventiveness will ensure its relevance in the marketplace at last count, it had amassed more than 51 awards and 32 patents granted. Today, its 4,500 staff in over 30 cities in 20 countries serve a global customer base spanning some 70 countries from government, commercial, industrial, defence and security sectors. From satellite communications and interactive digital media to e-Government solutions and services, ST Electronics will continue to make an impact on the way people live, work and learn, around the world.

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ST Electronics rail electronics solutions are used extensively in Singapore

Moving people
Contributing to effective public transportation
It can be said that ST Electronics developed in tandem with Singapores modernisation efforts. A clear example of this is its support of the urban rail systems which provide a modern, efficient and reliable mass transport system to Singapore. In May 1982, the Government gave the go-ahead and work on the Singapore MRT (Mass Rapid Transit) system began. Two years later, in 1984, ST Electronics was awarded its first rail electronics contract to design and build the Integrated Supervisory Control System and Integrated Communication System for the nations first MRT line. This opportunity opened up an avenue into rail systems, heralding what would eventually be one of the companys core capabilities the development of full turnkey endto-end solutions in transportation applications. From mid-1980, Singapore embarked on an ambitious public transportation system to cater to the countrys fast expanding population and urbanisation, encompassing rail, road and traffic programmes. ST Electronics participated in many of those programmes. Making a Rail Difference ST Electronics has been deeply involved throughout the development of MRT and LRT (Light Rail Transit) systems for Singapore. In 1997, it was awarded a contract for a Singapore MRT Line with the worlds first driverless heavy rail system. Today, the company remains a leading player in Singapores MRT/LRT projects including the more recent Circle Line and the new Downtown MRT Line. With ST Electronics suite of intelligent rail solutions and impeccable track record, it was only a matter of time before it extended its capabilities beyond the local shores. In 1993, the company successfully pitched for Taipeis Blue Line. This quickly led to a series of overseas rail projects in Taiwan, which was fast developing and looking at modern rail solutions as an effective means of public transportation. ST Electronics has enjoyed much success in China as well. In the early 2000s, Beijing recognised the need to manage its human traffic in the city, which was growing at an alarming rate. When planning for the 2008 Beijing Olympics, the city looked at putting a systematic and effective public transportation management network in place. ST Electronics and its partners rose to the challenge and in March 2006, were commissioned to design and deliver Beijings first centralised, network-based Integrated Traffic Command Centre (TCC),

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which would enable the Beijing Mass Transit Traffic Network to oversee daily operations and better manage emergency incidents. The first phase of the TCC was operational before the start of the 2008 Beijing Olympics, contributing to the smooth management of passenger traffic in the city. The entire system, with the ability to monitor up to 17 lines, will be completed in 2011. Further south in Guangzhou, the company experienced similar success, having provided a modern Automatic Fare Collection (AFC) system for the Guangzhou Metro Line 4 in 2004. This led to the commissioning of another AFC system for three other MRT extensions in Guangzhou in 2006, whereby ST Electronics designed and installed a contactless system, including fare gates, machines for ticket vending, bookings and ticket checking. One of the most recent highlights in the companys rail transportation portfolio was the clinching of a Telecommunications, Supervisory Control and Data Acquisition (SCADA) and AFC system contract for the Marmaray Commuter Rail CR1 project in Istanbul, Turkey. With this hallmark as its first MRT project in Europe, doors are now open to other rail system projects in the region. Another breakthrough was the securing of a contract to supply an Intelligent Rail Information System for the Palm Jumeirah Monorail Project in Dubai, the companys first rail project in the Gulf States. Today, ST Electronics has completed over 60 turnkey projects in Asia, covering more than 23 MRT/LRT lines in China, Philippines, Taiwan, Thailand and of course, Singapore. ST Electronics is one of the very few companies in the world with a full range of rail electronics solutions, including Command, Control and Communications, Automatic Fare

Collection and Platform Screen Doors. At the core of its rail solutions is the integrated Command, Control and Communication (C3) System. Versatile and featuring low life-cycle costs, the rail C3 System integrates different sub-systems in trains, tunnels, passenger stations, power substations and depots to enable fully automated, safe and efficient rail operations. On Track Catering to the increasing demands of world-class rail transportation systems, ST Electronics invests in product, technology and capability development, to remain a leader in its field. In addition to the responsibility of project delivery, its engineers are constantly updated on trends, best practices and new technologies, such as the ever-evolving wireless communications technology.

All Systems Go Smooth traffic, safe roads these are the integral needs of any road system. Once again, this capability of ST Electronics was honed alongside Singapores development. Most road users in Singapore would be familiar with many of ST Electronics traffic management systems, such as the Expressway Monitoring and Advisory System (EMAS) and Junction Eye cameras along the highways and major junctions. Singapore roads were the first in the world to implement country-wide Light Emitting Diodes (LED) traffic signal lights, a pioneering project undertaken in 2001 which saw some 69,000 traffic signal lights at over 1,500 traffic junctions in Singapore retrofitted with LED signals for improved visibility and good colour

Singapore will always be a key market for ST Electronics and it is committed to playing its part in contributing towards the implementation of the Land Transport Authoritys (LTA) Land Transport Master Plan towards 2020. Having built its track record and branding in Singapore, the company expanded Integrated Traffic Management System for Singapores LTA by leaps and bounds and was able to move from individual system projects to contrast. ST Electronics holds two multimillion-dollar Electrical and patents for this technology including Mechanical turnkey projects, in the Fault Detection for Traffic Light partnership with rolling stock, power, Systems Using Electronics Lighting track work, depot and signalling Elements (USA 2003). suppliers. ST Electronics has been a longWith ongoing projects in ten term partner of the LTA. With great cities from East Asia to Europe, foresight, the LTA realised in 1992 ST Electronics continues to pursue that to enhance efficiency, a single projects in new markets such as the platform was needed to integrate Gulf States, Europe and South Asia. disparate traffic sub-systems. This

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gave rise to the i-Transport, which ST Electronics developed as a large scale and advanced Integrated Traffic Management System (ITMS) to centralise the management of various sub-systems, including traffic signal control, junction traffic surveillance etc, into a unified platform. Real-time traffic information is gathered from diverse sources and disseminated. This significantly improves traffic management. ST Electronics has since developed the Unified Maintenance Hub for LTA, which serves as a common platform to manage the maintenance of all traffic systems in Singapore. i-Transport has gone on to win several accolades for its innovation, including the 7th ASEAN Outstanding Engineering Achievement Award 2000 for the cetrac Traffic Monitoring & Automatic Incident Detection System, the Institution of Engineers, Singapore (IES) Prestigious Engineering Achievement Award 2004, the iDAs National Infocomm Awards 2006 (Merit) Most Innovative Infocomm Product/Service and the Land Transport Excellence Awards 2008 Most Innovative Partner (Technology). Intelligent Transport System (ITS) technologies have also been developed for other public and commercial organisations to aid traffic management and enhance operations of Singapores roads. ST Electronics cetrac suite of customisable turnkey solutions was developed in-house.

It allows for the integration and enhancement of urban and interurban transportation systems. The companys Integrated Transport Security Management System (i-TranSec) provides full asset visibility via a common platform for transport authorities and homeland security agencies to consolidate data from individual ITS and fleet management systems; monitor and control traffic junctions; automate detection and monitoring of traffic incidents; integrate communications, effective enforcement and mass notification. ST Electronics quest for innovation has seen a continual registration of patents. It has successfully been granted patents for traffic management systems, namely Automatic Freeway Incident Detection System using Artificial Neural Networks and Genetic Algorithms (2001), Fault Detection for Traffic Light Systems Using Electronic Lighting Elements (2003), Traffic Violation Method and System (2006) and Method and System for Intelligent Traffic Incident Management (2008). Having experienced success in Singapore, ST Electronics has since equipped other progressive cities with its traffic management solutions. These include Australia, China, Europe, India, Indonesia, Korea, Malaysia, Hong Kong, the Gulf States, Philippines, South America, Taiwan, Thailand, Turkey, the UK and the US. On the map is a next generation gantryless Congestion Management

System which utilises Global Positioning System (GPS) and terrestrial positioning system, and an IP-based communication network and solutions for a Telematics Service Hub. Telematics is an exciting and upcoming development area for the company with its acquisition of Telematics Wireless Ltd in 2008. Always on Call Call for a cab and you have one at your doorstep in minutes. Many of us take this for granted, but just over a decade ago the wait would have been much longer. This new efficiency is due to an advanced taxi booking and despatch system, ST Electronics cetrac iCab - a fleet management system, that harnesses wireless technology, automated booking and intelligent data mining. ST Electronics first worked on a GPSbased fleet management system in 1993 and the solution was eventually rolled out for Comfort Transportation thus changing the face of taxi booking and despatch forever. Today, ST Electronics awardwinning fleet management systems have enabled transport authorities, homeland security agencies and commercial fleet owners to automatically locate their vehicles and despatch vital real-time information to their fleet. Over 30,000 vehicles and vessels worldwide are installed with ST Electronics fleet management solutions.

Advanced Fleet Management System implemented for Sharjah, UAE

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Traffic Control Management System helps regulate traffic flow in Suzhou City, China

The company counts among its clients ComfortDelGro in Singapore - one of the worlds largest taxi fleet owners, and Taiwan Taxi Company. Other customers include Automobile Association of Singapore, the LTA, Singapore PowerGrid and Maritime Port Authority in Singapore; Shanghai Municipality, Hangzhou Municipality in China; Municipal Corporation of Greater Mumbai in India; and Sharjah Public Transport Corporation in the UAE. The solution has won awards including the Asia Pacific ICT Awards (Team Singapore 2007) Tourism and Hospitality; Institution of Engineers, Singapore (IES) Prestigious Engineering Achievement Award 2007; and IDAs National Infocomm Awards 2006 (Merit) Most Innovative Use of Infocomm Technology (Private Sector). With the acquisition of Telematics Wireless Ltd, ST Electronics can now tap into the capabilities of telematics to enhance its transportation and fleet

management solutions. Telematics integrates positioning, informatics and wireless telecommunication technologies to provide a variety of extended services to motorists via in-vehicle intelligent access devices. Already, they are seen in ST Electronics Automatic Vehicle Location (AVL) solution that accurately tracks mobile objects on the street, in buildings or locations covered by foliage or blocked by tall buildings. Some 600,000 units have already been fitted in major metropolitan centres such as Los Angeles, Buenos Aires, Beijing, Shanghai, Seoul and San Paolo. With these and other new technologies, ST Electronics can look forward to exponential improvements in transportation, traffic and fleet management systems within our lifetimes. ST Electronics will play a key role in harnessing the technologies to improve on its transportation solutions for the benefit of its users.

ST Electronics provided 69,000 LED traffic lights in Singapore

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Maintaining peace
and stability in a volatile world
While ST Electronics portfolio today caters to an extensive range of industries, its roots lie in the defence sector, having started out 40 years ago as a maintenance house for the Singapore Armed Forces (SAF). From maintenance and naval applications, the company expanded its engineering capabilities into aviation and communications, opening up opportunities to provide solutions for both the civil aviation and the air force. Today, ST Electronics is a partner to the SAF for the 3rd Generation Transformation of SAF particularly in the C4I (Command, Control, Communications, Computer and Intelligence) capabilities. The companys relationship with its defence customer has also evolved from a maintenance and production house to that of a capability system house for the SAF. In fact, utilising dual-use technology, ST Electronics has been able to harness technologies from its defence experience and apply it into commercial applications and vice versa. Examples of such solutions are its communications solutions which can now be found in commercial and homeland security solutions while its solutions for temperature screening for rail electronics solutions were deployed in the development of the Infrared Fever Screening System with the Defence Science & Technology Agency (DSTA). ST Electronics even provides managed services to MINDEF for the 350,000 active personnel, regulars and NSmen in the management of their financial and training needs. Training a Sophisticated Fighting Force One of the earliest specialties of ST Electronics was that of simulation.

ST Electronics relationship with its defence customer has evolved from a maintenance and production house to that of a capability system house for the SAF

The early days: maintenance of electronic equipment in Sembawang

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Among the important projects developed for the military were flight simulators and support for radar and weapon systems for the Air Force, and support for the Navys communication systems, navigational and fire control systems. ST Electronics then entered the field of training instrumentation in 1996 and developed its first distributed

trainees. Today, the company is a leading modelling and simulation technology provider and through its subsidiary, ST Electronics (Training & Simulation Systems), ST Electronics became the first manufacturer in Asia to be awarded a Letter of Compliance from Det Norske Veritas (DNV) for the Trident Full Mission Ship Handling Simulator in 2006.

land, air and sea systems could be developed quickly and systematically for other homeland security and commercial solutions. ST Electronics provided a Battlefield Management System (BMS) and network-centric wireless communications systems for the SAFs Bionix Mk II (BXII) platform. The culmination of a tripartite effort between its parent, ST Engineering, DSTA and the Singapore Army, the BMS provides an integrated situation awareness picture, collaborative planning tools and knowledge-based C2 for ground commanders to make responsive decisions and exercise highly effective C2 over operations in a fast-moving battlefield. With this development, ST Electronics integrates the command and control, communication and computerised (C4) systems onto other military platforms. Today, ST Electronics designs and integrates C4I systems for platforms such as frigates, armoured fighting vehicles and mobile command posts. At the heart of some of these solutions lies its award-winning SuperneT family of OneHub Integrated Communication Systems ST6800 which provides unified communication network for both fixed and mobile communication centres. It offers interoperability between disparate systems and agencies, enabling closer coordination and quicker response. Help is on the Way - Effective Emergency Response With an increasingly volatile global political landscape, homeland security is more critical than ever to prevent loss of lives and assets, as well as to ensure continuity of business. With its defence capabilities, it was only a matter of time that ST Electronics ventured into the homeland security market. Using CAP, ST Electronics delivered the Third Generation Mobilising

The Armoured Gunnery and Tactical Simulator

service centric mission trainer in 2000 the Air Distributed Mission Trainer. Since then, it has gained a firm reputation as a simulations provider, particularly after its acquisition of MK Technologies (renamed VT MK) in 2006 and Antycip Simulation in 2008, both prominent industry players in simulation technologies in US and Europe. ST Electronics simulation expertise was subsequently extended to naval and land simulators, breaking new ground in the process. Its Armoured Gunnery and Tactical Simulator became the first High Level Architecture compliant simulation system in Singapore, providing gunnery and tactical training for

Growing Defence C4I Capabilities After having honed ST Electronics Command and Control (C2) capabilities for years, its efforts paid off in the 1990s when it landed defence and government contracts including Command, Control and Information (C2I) systems. One of the companys biggest breakthroughs in this arena was the development of the Common Application Platform (CAP) in 1999. The advent of a reusable and scalable architecture not only translated into improved information flow and a strategic advantage for defence forces, it also formed the basic building block upon which its future software for

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System (TGMS), a computer-aided despatch C2 system, for the Hong Kong Fire Services Department (HKFSD) in 2005. The system facilitates the efficient and timely mobilisation of the HKFSDs resources during emergencies. On home ground, ST Electronics successfully implemented a nation-wide integrated missioncritical command, control and communications (C3) infrastructure network for Singapores Police Force, Civil Defence Force and Central Narcotics Bureau to enable these agencies to work cohesively as one integrated entity to safeguard the security of the nation. SuperneT proved to be equally invaluable in homeland security systems as in defence. Its purposebuilt Integrated Command and Communication Vehicles, equipped with SuperneT solutions, serve as mobile C4 centres that can be easily and quickly deployed for on-site mission planning and management of emergency situations. This solution was used by the Taiwan National Fire Agency to speed up rescue work during typhoon incidents in Taiwan. SuperneT also proved its worth during the Singapore Nicoll Highway

Command Centre of Hong Kong Fire Services Department

collapse and the tsunami disaster in 2004, helping to enhance the efficiency of rescue agencies. Heightening Security and Vigilance Even more important than efficient response is prevention. For critical sites and key installations, maintaining security is imperative. Taking advantage of its capabilities in sensors and Electro-Optics (EO), ST Electronics has developed surveillance systems with tracking applications for a large variety of security uses. Some notable projects undertaken include a GPS and GPRS-based Harbour Craft Identification and Monitoring System (HMS) for the Maritime Port Authority of Singapore to track their vessels in real-time, a network infrastructure for Singapore Prison Services new Changi Prison Complex (CPC) Cluster B, Integrated Surveillance Command Network (iSCAN) for coastal police to monitor activities in coastal waters, and

customised Mobile Command Hubs with state-of-the-art communication and electronics systems for the Singapore Police Force. For the security and protection of land, installations and major buildings, ST Electronics launched its SecurNet solution in 1992 which is based on sophisticated contactless smart card and fingerprint technologies. Together with other solutions such as SecurPort, it forms part of an advanced system for para-military and homeland security forces. SecurPort allows port security authorities to monitor security within the port, including coastal threats. The companys technological expertise and reliability were recognised when it was commissioned by the Maritime Port Authority in 2006 when it was commissioned to develop an information network system to support communications and information exchange among the 16 participating governments of

Purpose-built Mobile Command Hub

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the ReCAAP (Regional Cooperation Agreement on Combating Piracy And Armed Robbery against Ships in Asia). The collaboration was aimed at fighting piracy and robbery at sea in the Straits of Malacca and Singapore. In 2006, ST Electronics was commissioned by the Ministry of Home Affairs to supply EO payloads on Police Coast Guard patrol vessels. These EO payloads, which are able to perform day and night surveillance, aid in the surveillance of waters around Singapore. The following year, another major contract was won for the provision of lightweight thermal weapon sights to MINDEF. Protecting Information Information security is critical to defence, homeland security agencies and even commercial enterprises. For this purpose, in 1996, the company created the DigiSAFE brand of products for the protection of datain-motion, data-at-rest, as well as digital authentication. These include hardware-based disk encryption, USB authentication tokens for

identity management and hardware encryption devices for securing phone, fax, data and IP networks. Always looking to improve and innovate new technologies, the company launched a comprehensive suite of infosecurity products in 2007. These include DiskCrypt Mobile for hardware-based full disk encryption, KeyCrypt authentication token as well as PhoneCrypt, FaxCrypt, LinkCrypt Ethernet and NetCrypt hardware encryption devices to secure phone, fax, data and IP networks. ST Electronics has since expanded its repertoire of infosecurity products to include biometrics for quick and accurate authentication of identity for information access. Even as the global political climate becomes increasingly marked by uncertainty, ST Electronics stays focused on its strengths, so that it may act as an effective conduit in helping defence forces and homeland security agencies maintain security and peace for citizens.

Utilising dualuse technology, ST Electronics has been able to harness technologies from its defence experience and apply it into commercial applications and vice versa

Securnet monitors and protects properties and installations

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Keeping communication lines open, always and anywhere

Swiftlet Flyaway System

Satellite communications was one of the early mainstays of ST Electronics businesses. In a sense, communications is central to every tenet of life, whether it is for strategic, corporate or personal use. Its in-house capability in the early 1990s was in the production of high quality Very Small Aperture Terminal (VSAT) products under the Agilis brand name, such as converters and satellite modems for various applications in the telecommunication and industrial markets. Conquering the Satellite Communication Market ST Electronics started its satellite communications (Satcom) business in 1991. The next year saw the launch of its modular VSAT transceiver for Satcom. By the mid 1990s, ST Electronics had successfully penetrated the India market, and

eventually secured the position as the top VSAT transceiver supplier in the country, supplying its high

including the C and Ku-Band transceivers, and motion sensing components. The companys products were well received by both local and global customers due to their superior features, low operating costs and easy set up. ST Electronics has been a member of the Global VSAT Forum from 2000 and is certified by the Russian Telecommunications Ministry for VSAT Transceivers. At the turn of the millennium, the company launched one of its most popular products, the Block-Up Converter (BUC). The BUC is highly sought after for its compact size, ease of installation, low power consumption, and wide DC input voltage range. From there, ST Electronics progressed by leaps and bounds. It was conferred the Approved Supplier status to the United Nations Procurement

C-Band VSAT Transceiver developed in the 1990s

power solid state power amplifiers and transceivers to the government, defence, broadcast and enterprise industries. Numerous signature VSAT systems were conceived in quick succession,

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Division and the World Bank. In 2002, it launched the Swiftlet Flyaway System, which enables live satellite transmission and reception of videos, data and telephony on site. The system proved to be especially invaluable in 2004 when ST Electronics supported the Singapore Armed Forces tsunami recovery efforts in Banda Aceh. Australias Channel Nine was also able to transmit news and coverage live directly from the devastated areas of Banda Aceh despite the destruction of all terrestrial services by using the Swiftlet Flyaway system and the support of ST Electronics team of well trained on-site personnel. 2005 was a landmark year for the company, with the launch of the worlds smallest C-Band VSAT portable terminal, the miniV. Designed to empower the highly mobile, the miniV meets the most stringent demands of critical missions. Enlarging Strategic Capabilities through Acquisition The satcom business was identified as one of the three major growth areas of ST Electronics. The acquisition of iDirect Inc (later renamed VT iDirect), a US-based leading provider of satellite communications solutions - in 2005, provided ST Electronics with the launch pad to provide endto-end satcom solutions for all applications. Through iDirect, it now offers a range of bandwidth efficient IP communication solutions consisting of hubs, routers and network management. iDirect commands about half of the world market share for TDMA (Time Division Multiple Access) satellite hubs.

For instance, the iDirect Intelligent Platform is a single, integrated IP platform that can support any customer application regardless of satellite band, network topology, location or bandwidth requirement. The iDirect Evolution product line delivers dramatic gains in bandwidth efficiency while iVantage, a pioneering network management system, allows complex satellite networks to be configured, monitored and controlled centrally. The Washington Business Journal named iDirect as among the Fastest Growing Companies (2005, 2006 and 2007). iDirect was also recognised by Frost & Sullivan for dominant market presence and growth in the Gulf States and Africa region in 2007. With its continuous pursuit to enhance its strategic capabilities as well as customer service, ST Electronics

In a sense, communications is central to every tenet of life, whether it is for strategic, corporate or personal use.

iDirect roof-top antennae

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customer base for Satcom solutions has expanded to more than 70 countries. Today, satcoms is an integral component of next generation Internet Protocol (IP) networking. It enables the creation of powerful global networks that provide sustained connectivity in a dynamic and constantly changing environment. The Super-Networker In the 1980s, ST Electronics developed the INDEX electronics communications switch. This was followed by the launch of the ST2100, an analogue interface switch providing centralised communications in the mid-1990s. The idea of an interoperable communication solution was mooted in 2002 and later gave rise to the SuperneT Integrated Communication System ST2800 (ICS ST2800), an IP-based integrated communication system. The first generation of ICS ST2800 was launched in early 2004. Unlike other VoIP solutions that focus mainly on voice service delivery, ICS ST2800 provides an all-in-one solution by interconnecting disparate communication systems and allows customers to bridge between legacy and new systems without having to perform a major overhaul of their existing communication systems. The model boasts enhanced technologies - RoIP (Radio over

Internet Protocol) and VoIP (Voice over Internet Protocol). The ICS ST2800 has been deployed in critical and major events, including Taiwans Typhoon Bilis disaster, the Singapore F1 Grand Prix (F1s first night race), the Singapore Nicoll Highway collapse and the 2004 tsunami disaster. The ICS ST2800 provides users with interoperable communication to effectively support mission planning and management of emergencies. Development does not stop, and the next generation system, namely SuperneT OneHub Integrated Communication System ST6800 (OneHub ICS), is in development. It will provide a high performance unified platform that will further facilitate seamless data and voice interoperability and information dissemination, offering a truly one architecture, one network, one system of systems solution. The ICS ST2800 has won a string of prestigious accolades, such as the CRP 2007 (Congrs de la Radiocommunication Professionnelle) Outstanding Product Trophy for its Radio Gateway ST2860; the Asia Pacific ICT Awards (APICTA) 2008 Merit Prize (Communication Applications); and the IES Prestigious Engineering Achievement Award 2008. ST Electronics provides communications applications to meet the need for integrated and seamless communication now and into the future.

Integrated Digital Electronics Switch (INDEX)

ST2800

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Paving the way

for tech-enabled and efficient government services

Singapore ranks among the most advanced in the world, in terms of e-Government services and applications, and ST Electronics has had the privilege of contributing significantly to this achievement. It has, since its inception in 1969, participated in Singapores digitisation journey in communications, education, transport, security, healthcare and public sector administration. ST Electronics has tapped on its expertise and competitive advantage to develop a unique Service TransformationTM methodology which allows it to implement holistic e-Government solutions that are tailor-made to its customers requirements, environment and budgets. In essence, the methodology enables the company to craft solutions with the end user in mind allowing ST Electronics to better serve its customers customers. Fast and Effective Transportation The transportation sector has been one of ST Electronics earliest customers and it has fuelled the companys launch into the e-Government business. Public transportation is a pivotal part of city planning, facilitating efficient, mass movement of large populations across cities. In the 1990s, many governments in Asia were looking for effective rail, road and fleet management systems to manage traffic of people and vehicles. ST Electronics contributed to the growth of Singapores Mass Rapid Transit (MRT) system since 1994 and is one of the dominant players in rail electronics solutions in the region. Today, more than 23 MRT/LRT lines in China, Taiwan, Philippines and Thailand bear the hallmark of the

companys systems. On home ground, ST Electronics has continued to be heavily involved in the development of Singapores MRT/LRT systems. On the road, the companys Intelligent Transport System (ITS) has helped in the effective operation and management of Singapores land transportation system. In 1998, it developed the Expressway Monitoring and Advisory System (EMAS) for the Land Transport Authority (LTA) of Singapore. This long-term partnership has since resulted in the development of several ground-breaking ITS solutions, such as the revolutionary i-Transport in 2002 - a common and centralised platform which consolidates data from disparate traffic sub-systems for efficient traffic control and incident management. ST Electronics traffic management solutions have been employed by transport authorities throughout the region. Harnessing ICT for Better Public Service As the world advances, citizens have come to expect more from their governments. To improve public administration efficiency and services, many governments around the world are looking to leverage on Information Communications Technologies (ICT).

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ST Electronics C4I solutions for the Singapore Civil Defence Force

In 2004, ST Electronics was awarded three e-Government projects by the Botswana Government to transform its public service, giving the company the avenue to prove its mettle and make inroads into the African continent. The first project was the Pay-As-You-Earn system which fully digitised the entire tax collection administration. The following year, it established a large-scale info-communication network for the Maldives Government and related agencies in Mal and 23 other islands, providing connectivity and enabling the Maldives Government to deliver public services more efficiently. In Singapore, ST Electronics clinched a landmark deal in 2007 when it was awarded a ten-year Shared Services contract of over S$250m from MINDEF. This will help them manage their payroll, service benefits and claims,

wellness and soft-skill/competency development training programmes for 350,000 active personnel, regulars and NSmen to manage their financial transactions and system training. This celebrated ST Electronics major entry into the shared services market. Keeping People Safe Having honed its capabilities in providing cutting edge Command, Control, Communications, Computers, and Intelligence (C4I) systems in the defence industry, it was natural for ST Electronics to extend its expertise to public safety systems. In 1997, the Ministry of Home Affairs commissioned the company to design and install a Command and Control (C2) system, commemorating the beginning of a series of government projects for C4I systems with customers including the Singapore Police Force, the Civil Defence Force and the Central Narcotics Bureau.

From 1998, ST Electronics started marketing its security solutions outside of Singapore. Beating international competitors, it was chosen to deliver the Third Generation Mobilising System (TGMS), a state-ofthe-art C2 system, to the Hong Kong Fire Services Department (HKFSD) in 2001. The system enables the HKFSD to improve their response to emergencies and deploy their resources more efficiently. 1999 saw the launch of the Police Resource and Incident Management System (PRIMES), another complete system solution that boosts response to incidents of crime by facilitating intelligent decision-making and improving call-response time. ST Electronics security solutions flourished as it grew its capabilities. Its Harbour Craft Identification & Monitoring System enables the Maritime Port Authority of Singapore

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to track their vessels in real-time while in the air, its intelligent Airport (iAirport) is a C4I system that provides ATC (Air Traffic Control) Aerodrome Controllers with enhanced situational awareness. Public safety is not just about fighting crime or protecting against natural disasters. The SARS outbreak in 2003 was a clear demonstration that health issues can also threaten public safety. Faced with a problem of this magnitude, ST Electronics, with its subsidiary STELOP, stepped up to the challenge and developed the innovative Infrared Fever Screening System (IFss) in collaboration with the Defence Science & Technology Agency (DSTA). With its ability to perform mass screening for fever, the system was used worldwide as the frontline defence solution against SARS. For contributing to guarding global public health, the IFss was awarded the 2004 US Tech Museum Award (Health category), the Prestigious Engineering

Achievement Award 2003, the Asean Engineering Award 2003, and was also named TIME Magazines Coolest Invention of the Year (2003). At about the same time, the company also helped deliver the Contact Track and Trace System to the Ministry of Health to aid in contact tracing of potential SARS patients in hospital emergency rooms. Charting the Path to Learning When learning is enjoyable, more learning takes place. ST Electronics applies technology in a myriad of different ways in the field of education, whether to boost learning or increase administrative efficiency. From its early CAVE Virtual Reality (VR) System designed for the Singapore Science Centre in 1999, ST Electronics has tried to inject an element of fun into education. The CAVE VR System leveraged VR technologies to introduce and enhance comprehension of science topics in a hands-on, 3D environment. The i-School solution is one of its signature education products, conceived in 2002. A contactless EZ-link smart card enables teachers and students to perform a wide range of administrative tasks easily and electronically. Students can also set their own targets while teachers can shape their learning paths. Several schools have since benefited from the i-School, including Balestier Hill Secondary School, the Institute of Technical Education East, Singapore Management University, Management Development Institute of Singapore, and in Malaysia, Taylors College. ST Electronics has also capitalised on the prevalence and power of wireless technologies to provide mobility in learning. In 2004, it participated in the Infocomm Development Authoritys (iDA) BackPack.NET programme, equipping several schools with a

ST Electronics has tapped on its expertise and competitive advantage to develop a unique

Service TransformationTM
methodology which allows it to implement holistic e-Government solutions that are tailor-made to its customers requirements, environment and budgets

The Infrared Fever Screening System

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campus-wide wireless network, the first one being Crescent Girls School. Its success in education extends beyond Singapore. ST Electronics Multimedia Education Resource Interactive Teacher System (MERiTS) - a self-paced, interactive classroom and learning management system using multimedia has been installed in over 1,100 multimedia laboratories in Kazakhstan, and ST Electronics has trained more than 1,500 teachers throughout the country in its usage since 2005. But what must certainly be the most exciting education project to date (in 2008) for the company is the Future Schools programme by the iDA and the Ministry of Education to develop an immersive virtual learning environment and a student-centric e-learning system for Beacon Primary School and Hwa Chong Institution respectively. The result will be extremely thrilling as the schools will be exposed to a whole new style of learning, encompassing simulation, 3D visualisation and other new generation technologies. Besides students, ST Electronics has also undertaken facilitation/ provision of adult learning. Under a MINDEF Shared Services contract, the company applies the e-learning teaching platform to complement classroom courses for MINDEF/SAF personnel. Currently, it offers more than 3,000 course titles to fulltime NSmen in the SAF, Singapore Police Force and Singapore Civil Defence Force under a scheme that provides online preparatory courses to help and encourage NSmen to learn and study while serving National Service. ST Electronics e-learning courses are also open to the other MINDEF/SAF personnel. These include interactive instructional features such as video simulation and animation, role play, case studies and job aides to facilitate

e-Learning solutions for Hwa Chong Institution

Smartcard Management Access System

transfer of learning into practice. E-learning provides greater flexibility for learners to progress at their own pace while reducing training costs and enabling standardised learning to be delivered quickly to large groups. The training services for MINDEF/SAF include the delivery of the leadership and competency development programmes for the workforce, where more than 150 courses with faceto-face workshops are provided to complement the suite of e-learning courses available. Safe and Environmentally Friendly Buildings One of the most crucial aspects of any major infrastructure or installation today is security. Once again leveraging on its technological edge, ST Electronics has developed a suite of intelligent building systems to serve this need.

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ST Electronics was one of the first companies in Singapore to install smartcard and biometric access management system that adheres strictly to the Smart Visa Identification Passport (SmartVIP) and Intelligent Nation Biometric Access Controls (INBAC) standards as stipulated by the Ministry of Home Affairs. The system was implemented at the Port of Singapore Authority (PSA) vehicle and human access points, and for Changi airport Terminals 1, 2 and 3 and the Budget Terminal employee and contractor access points. At the core of its security system is SecurNet ST8100 which effectively maintains physical security and protects buildings from access breaches or threats. SecurNet ST8100 forms the security backbone of many public and commercial buildings as well as government complexes

including prisons, airports, ports and checkpoints. Apart from security, intelligent building solutions are also indispensable for efficient facilities and resource management. Its Integrated Building Facilities Management System enables building managers to control and monitor the entire building facilities via a central user interface, round the clock. ST Electronics was awarded contracts worth about $92.8m to provide an Integrated Security Systems, an IT Infrastructure and a Carpark Guidance and Payment System for the Integrated Resort at Sentosa, Singapore. In todays increasingly environmentally conscious world, the trend is for

buildings to go Green. Using intelligent building concepts, ST Electronics is exploring ways to help developers and building owners achieve the Green Mark for their buildings. The focus will be on auditing and monitoring various parameters that measure and enhance efficiencies in energy, water and resources, for long-term sustainability. Technology has transformed the way governments deliver their services, enabling them to reach out to their citizens without increasing the burden of manpower while keeping their costs low. ST Electronics continues to tap into its technological expertise and invaluable experience to empower governments in their quests for better services and productivity.

Intelligent Building Security Solutions

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Where learning and fun converge

The Simulation, Animation, Games and Edutainment (SAGE) domain is a relatively recent global development, borne from the explosion of technology and the pervading of ICT into the realm of everyday life, particularly from the 1990s. It would seem that this is the infant of ST Electronics many spheres of expertise, yet it would be a surprise for many to know that its roots go back some 40 years to the 1970s in the form of a flight simulator. ST Electronics went on to develop, maintain, upgrade and manage simulators. Some may wonder what defence simulators have to do with SAGE. In fact, simulators were one of the earliest systems that harnessed technology for learning. By using simulators, defence forces are able to provide their personnel with critical training in realistic scenarios that would otherwise be costly or impractical to replicate in real life. Simulators are also invaluable as training apparatus for commercial purposes, such as air traffic control or crane operations.

Students in Kazakhstan benefit from ST Electronics e-Learning solutions

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It would be a surprise for many to know that ST Electronics roots go back some 40 years to the 1970s in the form of a flight simulator
AVIST Avionics Systems Trainer, designed and developed by SEEL

By the 1990s, advances in technology had allowed ST Electronics to extend its simulation expertise to naval and land simulators. In 1996, the company embarked on training instrumentation and developed its first distributed service-centric mission trainer Air Distributed Mission Trainer (ADMT) in 2000. Making its mark in the simulation industry, ST Electronics was the first manufacturer in Asia to be awarded a Letter of Compliance from Det Norske Veritas (DNV) in 2006 for the Trident Full Mission Ship Handling Simulator (FMSS). Subsequently, ST Electronics has grown its presence significantly in the US and European simulation markets through the acquisition of MK Technologies and Antycip Simulation, both renowned companies in their own right. Live and Learn The technologies that enable

simulation for training offer a natural extension into the realm of education and edutainment. Virtual Reality (VR) technologies, for instance, which featured heavily in simulators, were employed in one of its earliest education projects in the form of the CAVE VR System. Commissioned in 1999 by the Science Centre Singapore, the system leveraged VR technologies to introduce and enhance the comprehension of science topics in a hands-on, 3D environment. Since then, ST Electronics has penetrated the education and edutainment market in a big way by tapping its competitive edge in technology. Its Multimedia Education Resource Interactive Teacher System (MERiTS), for instance, is a new age interactive classroom and learning management system that enables teachers to conduct lessons using exciting multimedia applications. Following its success, the company marketed its education solutions overseas. In Kazakhstan, it has

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installed over 1,100 multimedia laboratories and trained more than 1,500 teachers throughout schools all over the country. ST Electronics landmark project in education is the Future Schools programme in Singapore by the iDA and the Ministry of Education. It was selected in 2008 to provide Future Schools solutions to two of the five identified schools under the programme. The company will develop an immersive virtual learning environment and a student-centric e-learning system for Beacon Primary School and Hwa Chong Institution respectively, heralding a new age of learning for Singapore. Play is a Serious Business ST Electronics success with the CAVE VR system not only signalled its entry into the edutainment market, it also

expertise and firm foundation in the international modelling and simulation sector, ST Electronics has managed to command attention amidst a slew of competition. In 2005, its first feature project was jointly produced with Promenade Pictures (a production company with its roots in Hollywood) and Huhu Studios (an animation studio in New Zealand). The Ten Commandments was launched in over 830 cinemas in the US in October 2007 and subsequently in Singapore. The film was nominated for the 2008 Epiphany Prize at Hollywoods 16th Annual Faith & Values Awards. ST Electronics other animation projects met with an equal measure of success. A strategic collaboration with Weta Workshop, the sister company of Weta Digital (known for its Oscar-winning work on the Lord of the Rings trilogy), and Corus Entertainments Nelvana Studios, a global producer and distributor of childrens animated programming and related consumer products, led to the production of Jane and the Dragon. Jane and the Dragon was a runaway hit, earning several nominations for international awards, namely the 2006 BANFF World TV Award (Animation Program category for episode: Shall We Dance), 2007 Gemini Award (Best Animated Program or Series, Best Writing in a Childrens or Youth Program or Series and Best Original Music Score for an Animated Program or Series categories), and 2008 Annie Award (Best Animated Television Production category). The successful partnership prompted another collaboration with Nelvana Limited and the Media Development Authority of Singapore in 2006 to co-produce three TV series and ten Direct-to-Video titles over five years. The first production under this

Air Distributed Mission Trainer

propelled its launch into the fantasy realm of Interactive Digital Media (IDM), which was at that time, still in its budding stages. Thanks to its solid technological

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The Future is Wild, Singapores first 3D animated TV Series

collaboration was The Future is Wild a 26-episode half-hour television series aired on Discovery Kids (USA) in October 2007, and RTL2 (Germany) in late 2008. It also aired on Singapores okto channel in January 2009, making it the first Singapore co-produced 3D animated TV Series to be aired locally. Human beings will always look for new ways to learn and play. As long as technology continues to advance and new possibilities emerge, there will be opportunities for ST Electronics to create novel innovations that the world has yet to imagine.

ST Electronics success with the CAVE VR system not only signalled its entry into the edutainment market, it also propelled its launch into the fantasy realm of Interactive Digital Media

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What the customers say...

For such a complicated system as the TGMS, it is critical to have a good technology partner that not only provides a robust system but also one that can give valuable input, suggest improvements to ensure that the system stays relevant for longer. We have found in ST Electronics, a partner that is experienced in implementing mega-systems and who are willing to pass the benefit of their experience to their customers.
Mr Eddie Ng Wai-Keung, Senior Divisional Officer and the Officer-in-charge of the Information Technologies Management Unit (ITMU) of the Hong Kong Fire Services Department, worked with ST Electronics (InfoSoftware Systems) on the Third Generation Mobilising System (TGMS).

I am very happy to have ST Electronics as our key partner for the development and delivery of IT systems for the Intellectual School in Astana. Despite the short deadline and the difficult working conditions, the team from ST Electronics worked very hard to overcome the odds, and succeeded in their task, beyond all expectations. My congratulations and best wishes to everyone in ST Electronics!
Mdm Khafiza Uteulina, Chairperson of Orken Astana Intellectual School project is pleased with the progress of the project. ST Electronics (Training & Simulation Systems) implemented e-learning solutions in Kazakstan.

ST Electronics team is full of initiative and has demonstrated deep conviction and commitment towards Marubeni Corporations vision.
Mr Kenshi Iseri, General Manager of Marubeni Corporation, worked with ST Electronics Large-Scale Systems Groups for rail electronics projects.

Very good and dedicated support staff in maintaining our simulator. Very responsible too. Nice working with them.
Mr Hi Su Eng, Simulator Instructor of the Singapore Youth Flying Club who partnered ST Electronics (Training & Simulation Systems) for the Clubs training simulator.

ST Electronics (Satcom & Sensor Systems) has a very friendly and efficient team that could not be any better. After testing your products, visiting your company and meeting your technical management team, we have decided to adopt your product to our products as a complimentary offering. ST Electronics has a very highly capable technical team which did their best to meet our requirements in a short time while the sales team made sure that all our wish list and deadlines were met.
A client of ST Electronics (Satcom & Sensor Systems), Mr Mohammed Hikmet the Managing Director of HMI Technologies Ltd of New Zealand, showed his confidence in the quality of its products and solutions by adopting them as part of HMI Technologies product offering.

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The work that ST Electronics was involved in was both physically challenging and at the same time, complicated in terms of the numerous interfaces with various specialist contractors. The dedication of the team resulted in a delivery that the user was happy with. We are very satisfied and happy with the service provided by ST Electronics (Info-Security) in supporting the Ministry of Interior, UAE for their deployment. ST Electronics has been very responsive in addressing the concerns and issues faced by the authority and had acted promptly to resolve any outstanding issues. We are very pleased with their service.
Mr Saif Al-Mazrooei, Manager (Telecommunication Division) of Ministry of Interior, United Arab Emirates, was pleased with the information security products provided by ST Electronics (Info-Security). Mr Sim Beng Kiat, the Assistant Vice President of projects from SembCorp Design and Construction Pte Ltd who worked with ST Electronics Large-scale Systems Group on a special project had this to say of the experience.

The NIGIS Project team has shown dedication and commitment to make this project a success. I am very grateful and impressed by their outstanding efforts.
The Project Manager, Mr Samuel K.Serero in the National Geoscience Information Centre of the Ministry of Minerals, Energy and Water Resources, Botswana, summing up his experience working with ST Electronics (Info-Software Systems) on the Botswana National Integrated Geoscience Information System (NIGIS) project.

Working with ST Electronics (Satcom & Sensor Systems) together with iDirect, there was good integration for our radio frequency requirements. ST Electronics really understands our issues and worked closely with us to resolve them. We highly appreciate this approach.
Mr Nitin Pahil, Operation Head of Nelco Ltd worked with ST Electronics (Satcom & Sensor Systems) on a major project in India.

Working with ST Electronics as our technology partner has allowed us to leverage on each others domain knowledge. We are proud to have set the benchmark in the competitive taxi industry with our Taxi Booking and Despatch system by successfully introducing customer-focused innovations such as address prediction and priority service. Your team has demonstrated commitment and teamwork that has helped to overcome the many challenges faced in implementing the system.
ComfortDelGro has implemented ST Electronics (Info-Comm Systems)s Intelligent Fleet Management System in its taxi fleet. Ms Wong Oi Mei, Vice-President, Information Technology for ComfortDelGros Taxi Business has worked closely with the team to ensure that the system meets the needs of the company and its users alike.

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Forging ahead
ST Electronics President, Mr Seah Moon Ming, sees challenges for the company in the years ahead. He shares his thoughts on how the company will have to evolve to take on the new business environment.

take risks, dare to venture into the new and the unknown, and dare to be different. As an organisation, this daring spirit will empower us to fully commit to a course of action, to face short-term challenges, and to push the envelope in order to move up the value-chain. We will continue to invest in R&D to enhance product competitiveness and to further secure our product leadership. In the business of technology particularly, change is accelerated. We must therefore be receptive to changes if we are to survive and even thrive in this fiercely competitive environment. Our management has to think clearer, decide better and execute faster to stay ahead of the pack. the Chinese word tells us that there are opportunities to be found in times of crises. The company continually targets and develops new business opportunities and is well-geared to take advantage of market and technology dynamics in its core business areas. New business growth will largely be fueled by mergers and acquisitions and developing adjacent markets. I am confident that ST Electronics has the tenacity and drive to overcome these challenges, as we have done before, with the dedication of our people.

ST Electronics headquarters in Ang Mo Kio, Singapore

How do you see the business environment moving forward and its impact on ST Electronics? The current global economic climate is challenging. The credit crunch in the world financial markets brought about by the US sub-prime and other crises caused consumer confidence to be at an all time low. Like many other companies, we will not be spared the adverse effects of the economic slow-down. As market growth slows, product life cycles become shorter and prices become more competitive, our product margins will be squeezed. As Governments around the world introduce stimulus

packages including public spending on infrastructure in some countries, our business in e-Government area will hopefully see continued growth. What are your strategies for overcoming these challenges? In times of difficulty, productivity and innovation are more critical than ever. We must sharpen our edge in capability and capacity and our staff must strive to find better, more efficient and more cost-effective ways of doing things. Innovation means that our products and services will be more competitive, enabling us to get better returns. We must dare to

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