PAPER PRESENTATION SCHEDULE Conference Paper No.

Track 1 53 59 61 111 245 191 Track 2 11 88 163 Track 3 42 68 149 175 183 196 Track 4 22 184 107 141 173 Track 5 236 121 151 108 Track 6 102 133 235 241 90 168 Track 7 166 228 243 28 101 229 Schedule

December 28th [6 pm-8 pm]

December 30[9am-11am]

December 28th [6 pm-8 pm]

December 29 [9.30 am-11.30am]

Track 8 112 129 63 211 Track 9 99 118 64 179 210 214 Track 10 201 72 76 222 230 ? Track 11 189 89 223 225 Track 12 45 62 140 226 193 86 Track 13 80 14 94 57 231 155 Track 14 116 136 182 233 85 Track 15

December 29 [9.30 am-11.30am]

December 29[2.15 pm-4.15pm]

137 55 74 174 Track 16 35 37 239 13 73 Track 17 238 43 105 246 Track 18 70 32 194 39 242 Track 19 5 40 24 65

December 29[ 4.30pm-6.30pm]

December 30[9am-11am]

December 28th [6 pm-8 pm]

PAPER PRESENTATION SCHEDULE Title of the Paper Advertising, Promotion, and Marketing Communications Consumer attitude towards product knowledge, Brand Perception and purchase intention through FMCG ADVERTISEMENTS Impact of persuasive advertising appeals on the consumer adoption of competing products A conceptual framework and research propositions Nature and Extent of Food Advertising Directed at Children in India An Empirical Analysis of the Impact of Marketing Communication on Profit in the Indian Cement Industry Pester Power: A boon to Advertisers CAMRET THE NEW EPOCH OF MARKETING Sales Management & Business to Business Marketing How should Firms deal with Unprofitable Customers Implications for Salesforce Compensation Impact of Salespersons Sales Call Adaptiveness, and Customer Willingness on Sales Call Quality Organizational commitment of frontline sales professional: can resilience help? Consumer Behaviour & Psychology - Session 1 Delicatessen A replica of personification The Moderating Influence of Consumer Characteristics and Product Category on the relationships among Consumer Shopping Value, Consumer Satisfaction and Behavioural Intentions To buy and more to buy: Shopping & Post Shopping Encounters of Indian Urban Youth A Study on Addiction to MMORPGs What makes Hindi film music popular: a theoretical model based on Hedonic Consumption Principles The exploration of consumers behavior in choosing green products by the application of neural network: Case of energy efficient products Consumer Behaviour & Psychology - Session 2 CONSUMER INEFFICIENCY IN THE FMCG MARKETPLACE THE MODERATING ROLE OF PROMOTIONS A Study on the Effects of Country of Origin on Young Consumers Attitude towards Foreign Products - A mixed methods approach MODERATING ROLE OF EMOTIONAL RESPONSE IN CONSUMER ADOPTION IN TFS- AN EXPLORATORY INVESTIGATION Assessing the role of consumer emotional intelligence with respect to persuasiveness of advertised price promotions It Doesnt Affect Me, But Makes Me to Purchase.. (of in-store music in Indian consumers decision making process) Marketing across cultures IDENTIFYING THE RELATIONSHIP BETWEEN CULTURAL DIMENSIONS AND CONSUMER DECISION MAKING STYLES Can Roadside Food Vendors Turnout as Brands? A Case Study from Dhaka Moments of truth: an empirical analysis of Rajasthan consumers Factors Influencing Adoption of E-detailing as a Pharmaceutical Marketing Communication Tool in Emerging Economies like India: Views of Health Care Professionals of India Marketing Strategy Perspectives of Marketing Indian Handicrafts A Double Diamond Framework Modelling of market oriented sustaintability enabler for achieving competitive advantage Directional move towards other income after liberalization: is it a risky strategic marketing shift for our commercial banks? Corporate identity, Customer orientation and Market performance of SMEs: Exploring the Linkages THE PRICING OF SOFT AND HARD INFORMATION-LESSONS FROM SCREENPLAY SALES Corporate Social Responsibility and the customer orientation of frontline employees Innovation & Product Management Ownership change and product diversification - case studies in reaching customers and regaining lost glory in Dhaka Developing a Framework of Innovation for large Organizations: A Grounded Theory Approach Shared Services Experience Platform for Internal Customers All that Glitters is Gold The Impact of Socio-Economic Status on Consumers Product Design Choice PRECEIVED QUALITY OF MOBILE CELL PHONES Impact of social CRM on Product / Service Quality.

Cross Disciplinary Issues in Marketing Spatial Logic of Shopping Malls Application of Space Syntax in understanding the Economic Rationale for Rent of Shops Information Technology Capability and Firm Performance: IT Capability association with Employee-Customer-Profit (ECP) chain Resource Functionality An Entrepreneurial Perspective Role of Information and Communication Technology (ICT) in Rural Farmers Market Access in Varanasi District Social Media Marketing Perception of technical students on usage of socialnetwork sites An Empirical study Leveraging Social Media Analytics in Developing Competitive Intelligence WHAT ARE WORLD'S TOP 10 MANAGEMENT INSTITUTES DOING ON FACEBOOK Social media Connectivity in pharmaceutical industry Negative Word-of-Mouth on Social Media Content Marketing in a Social Media Landscape Relationship Marketing Building Sustainable Customer Engagement Through Online Brand Communities Role of Customer Emotions in Strengthening Relationship with Service Provider Estimating Customer Self-Reliance for Viral Marketing CSR as relationship marketing strategy in Indian firms: An Empirical Investigation A STUDY ON THE ANTECEDENTS OF ONLINE TRUST IN E-TAILING AND UNDERSTANDING ITS ROLE IN PURCHASE INTENTION The Antecedents of Customer Experience in India: A study of the Airline Industry Research Methods used in Marketing (Qualitative & Quantitative) Development of Marketing Capabilities Scale : in Banking Sector A Paradigmatic and Methodological Examination of Market Orientation Research Advertising with and without Social Messages: Insights from Neuro Marketing Pioneering a Neural Nexus betwixt Marketing and the Social ConsumerA Constellation of Versatile Neuromarketing Rudiments Internet Marketing Role of Presentation formats in online information processing The case of review websites Public Displays of Location Understanding the factors affecting sponsored search ad performance Prioritization of Online Marketing Communication Demographic Distribution of E-Retail Consumers: Behavioral Issues beyond Metropolitan India Determinants of user behavior towards e-commerce sites predicting an empirical model based on TAM Brand Management INFLUENCE OF COO AND WOM TOWARDS BRAND EQUITY MODEL Moderating Role of Endorser Characteristics in Sports Celebrity Choice An Exploratory Study in the Indian Context How is a Global Branding Strategy Related to Performance The Role of Firm International Experience and CMO Presence Effect of marketing mix elements on hospital brand equity Marketing mix influence on brand image and brand equity: A study of the retail banking sector Effect of green experiential values on green brand equity The context of green hotels in India Marketing to Poor, and Rural Consumers Micro Modeling through S.H.G. Operations for Employment Tribal & Rural Tourism An Experimental Modeling of Indian Tourist Site Ellora Caves socially connecting rural markets Social Connectivity and the bottom of the pyramid Entrepreneurship by the grassroots innovators Inversion of the Bottom of the Pyramid Low Income Consumers Stigma: Discrimination and Coping Strategies in Service Encounters Social Marketing, Macro Marketing, and Public Policy Issues

Imperatives of having critical scholarship in marketing Corporate Social Responsibility As A Marketing Strategy In Industries Social Justice in Service Relationships Collaboration by Small & Marginal Producers - Understanding the Role of Producer Institutions in Creating Inclusive Value Chains Services Marketing MANAGING CUSTOMERS PERCEPTIONS & EXPECTATIONS OF SERVICE DELIVERY IN SELECTED BANKS IN ODISHA Connected Consumers A Marketing Paradigm Shift for Mobile Operators in India Service Quality: An Introspection of Consumer Perception in Health Care Sector Optimal Service Recovery Strategy for Repeated Service Failures The Moderating Effect of Customer Complaints on Perceived Service Quality and Customer Loyalty Evidences from Rural Banks in India Distribution Channel Management Multi-channel Attribution for GenX Consumer in India FACTORS INFLUENCING RURAL RETAILER SATISFACTION FROM THE VARIOUS RURAL DISTRIBUTION MODELS FOLLOWED BY FMCG COMPANIES Chance Constraint based Stochastic Multi-objective Vendor Selection Integrating Volume Discounts A Study of Customer Engagement through New age Digital Marketing Channels and its Integration with the traditional Customer Relationship Management Process through Analytics: An Indian Perspective Retailing-I SHOPPER TYPOLOGIES AND SEGMENTATION- A STUDY OF ORGANISED RETAILERS IN KERALA EFFECT OF SHELF POSITION ON RETAIL SALES MALL MANAGEMENT IN INDIA-CREATING AN ENJOYABLE EXPERIENCE Critical Analysis of Important Factors related to Sales Promotional offers of Indian Multi Brand Retail Performance indicators for a productive fashion category: A special reference to organised retailer in Bangalore Retailing-II The Role and Impact of Category Captains Customer Loyalty Appraisal based on Store Characteristics An Alternative Approach Impact of store personality antecedents on store personality dimensions A study Identifying Key Factors Influencing Store Choice Behaviour in Organized Retail Format An Empirical Study on Self-service Stores

Author 1 Gajendra Singh Ekta Srivastava Pavleen Kaur Somroop Siddhanta Chitralekha Kumar Nagendra SM Sumitro Banerjee Ramendra Singh Happy Paul Nilanjana Sinha Anubhav Anand Mishra Deval Kartik T Jayanth Madhupa Bakshi Prajita Chowdhury Amit K. Ghosh Madhurima Deb Neha Sadhotra Cherukuri Jayasankarprasad Jitendra Kumar Dixit Bikram Jit Singh Mann Kohinoor Biswas Dhiraj Jain Saikat Banerjee Srabanti Mukherjee Amit Kumar Agrawal Subrato Bhadury Upendra Kumar Maurya Milton Harris Daniel Korschum Nalin Bharti Shiv Shankar Tripathi Indranil Roy Chowdhury Rishtee K. Batra Hotniar Siringoringo Siddhartha Roychowdhury

Author 2

Author 3

Author 4

Saji K.B. Jyoti Vohra Neelotpaul Banerjee

Alex P. Thevaranjan Joseph A Sy Changco Pooja Garg Himadri Roy Chaudhuri Atul Sapre Krati Singhal Soumya Sarkar Mercy S Samuel

Rizalito L Gregorio

Pierre-Xiao LU

Sitanath Mazumdar

Shekhar Mohan

Himadri Roy Chaudhuri Saji KB Bandaru Srinivasa Rao Sanjeev Gupta Sunpreet Kaur Sahni M Sayeed Alam Shehnaaz Khaker wala Sampada Kumar Dash

M Shiva Koti Reddy

K Nagaraju

Farhan Faruqui

Divesh Kumar P Mishra Suman Basuroy CB Bhattacharya

Zillur Rahman Sandip Anand Scott D Swain Niraj Kumar

Kalyan K Guin Manish Srivastava Tanuka Ghoshal Heidy Olivia Thaeras Angshuman Chakraborty

Sadhan K De

Sumanta Deb Meisam latifi Ramazan Yavuz Rajeev Kumar Pallavi Banjare Tuhin Chattopadhyay Anandan Pillai Kiran Pedada Ridhi Agarwal Rukma Vasudev Rajan Yadav Sapna Choraria Rajeev Kumra Sharad Agarwal Soma Sur Hufrish Majra Hardeep Chahal Ateeque Shaikh Sharad Agarwal Shivaji Banerjee Dheeraj Kumar Pandey Ramazan Yavuz Agam Gupta Sheetal kalra Piyush Singh Malini Majumdar Sri Murtiasih Arnab Ray Pravin Nath Ravi Shekhar Kumar Somnath Mukherjee Ansh Gupta SP Rath Vinay Sharma Vinay Sharma Stuti Saxena Gabriel R D Levrini

Alireza Amini

Ahmadreza Karimi Mazidi

Bikash Ranjan Debata Kalpana Chauhan Harish Shankar AS balasubramanya

B Pranay Veer

Jyoti Sardana Arnab Bhattacharya Ramendra Singh

Anjali Malik

Jagmeet Kaur Prateek Modi Tanusree Datta Shaunak Roy Bibek Banerjee Aysegul Toker

MJ Xavier

Nishant Goyal

K Bhuvan Prashanth

Soumya Sarkar

Sucherly Saji K.B Saejoon Kim Satyabhusan Dash S Shivani Satyabhusan Dash Biswajit Das Rajat Agrawal Rajat Agrawal Paulo Cesar Motta

Hotniar Siringoringo Trina Andras

Ipseeta Satpathy Anita Senger Kumkum Bharti

Meena Sinha Kumkum Bharti Anita Sengar

Apoorv Khare A.G.Matani Sanjit Kumar Roy Jeevan J Arakal BIRANCHI NARAYAN SWAR Manish Chandra Uma Shankar Mishra Anirban Chakraborty Mohd Adil Trupti Lohar Dev Narayan Sarkar Remica Aggarwal Rangin Lahiri Johney Johnson Sanjib Pal Prkash Chandra Dash Oindrila Chakraborty Vilas Nair Suman Basuroy Chandan A. Chavadi Gopal Das Abhinandan Chakraborty

Nirali Shah A.A.Gulhane James Devlin Dinesh Sharma PRASANT KUMAR SAHOO Subhendu Patnaik Mohammed Naved Khan

Pallavi Matani

BIDHU BHUSAN MISHRA Uma Shankar Singh

Ayon Hazra

Sumeet Gupta Sitanath Majumdar

Olalekan Seriki Chetan V. Hiremath Neha Agarwal

Raju L. Hyderabad Tarun Agarwal

Title of the Paper A study of social media marketing and perceived risk in online shopping of electronic goods in India COGENCY OF RETAIL DISTRIBUTION CHANNEL IN VISAKHA DAIRY DEALING WITH MILK & MILK PRODUCTS IN ANDHRAPRADESH Identifying product categories for which parents tend to allow the influence of children on the purchase decisions made by them Business effectiveness through engagement marketing in beverage industry A case study of Jones Soda Consumers Impulse Buying Behavior in shoppingmalls in Agra An Empirical study Evolution of non-food organized Indian retail A historical perspective Rural consumers buying behavior and its effect on branded cosmetics preferences A study of social media marketing and perceived risk in online shopping of electronic goods in India Devising assertive service level leaps in sporadic markets - A study done on Wedding planners in Tamil nadu Comparative Efficiency of Prevalent Milk Marketing Channels in Allahabad District of Uttar Pradesh E-Weapon Marketing Pattern and Efficiency of Various Channels in Jute Marketing Identifying The Branding and Promotional Strategy in New Product Development -A study in Consumer Psychology Impact of Social Media on Marketing Strategies for Small business Changing Marketing Strategies in Rural India by understanding Consumer Behavior and Buying Decision Process an Outlook KNOWING YOUR CUSTOMER EXPECTATIONS THROUGH SOCIAL MEDIA Pharma Business Strategies for a Rural Shift ROLE OF CONVERSATION MARKETING IN SHAPING CONSUMERS ATTITUDE-INDIAN SCENARIO AN ANALYTICAL STUDY ON CUSTOMER PREFERENCES Awareness of social marketing programme on HIV/AIDS in Haryana Financial Inclusion through Technology for bottom of the pyramid masses with Business Correspondents of Mumbai area

Author 1 Anil Kumar Subramania Bala Jeshurun Pallavi K. Mhatre

Scheduled date December 29-Session 2 December 29-session 3

Timing 9.30am-11.30am 2.15pm-4.15pm

December 28-Session 1 Tufail Ahmad Khan Munish Kumar Tiwari Gopal Das Shilpee Adhikari Anil Kumar P.Baba Gnanakumar Amit Kumar XAVIER NEPOLION Yogesh Maheswari Madhuchhanda Karmakar NB Harshavardhan Reddy December 29-Session 3 December 28-Session 1 December 29-session 3 December 29-Session 4 December 29-Session 3 December 29-Session 2 December 29-session 3 December 29-Session 3 December 29-session 3 December 28-Session 1 December 28-Session 1

6pm-8pm 2.15pm-4.15pm 6pm-8pm 2.15pm-4.15pm 4.30pm-6.30pm 2.15pm-4.15pm 9.30am-11.30am 2.15pm-4.15pm 2.15pm-4.15pm 2.15pm-4.15pm 6pm-8pm 6pm-8pm

Kirti Dang Subhasis Sen Sayantan Ray Sangeeta Trott M Vijoe Tika Ram

December 29-Session 4 December 29-Session 3 December 29-Session 4 December 29-Session 2 December 29-Session 2 December 29-Session 4

4.30pm-6.30pm 2.15pm-4.15pm 4.30pm-6.30pm 9.30am-11.30am 9.30am-11.30am 4.30pm-6.30pm

Indu Mehta

December 29-Session 4

4.30pm-6.30pm

Exploring the relationship between brand equity and busines performance in the FMCG industry Social Marketing Through Internet: An Indian Perspective Barriers faced by distributors in marketing of public sector GIC products: an empirical study in Rajasthan An application of structural equation modeling for measuring brand equity of banking industry A study of customer's attitude toward customer service through social media Customer intimacy: A model for sustainable advantage in business The Pearl in the Shell- A Qualitative Study for Subsistence Market. Role of brand ambassadors on consumer buying behavior Role of Service Brand Experience in Developing Brand Loyalty: Bottom of Pyramid Approach to Indian Life Insurance Industry Marketing and branding of MBA programs in a socially connected world of consumers An Investigation into the use of social media marketing by select B to C organisations in ICT and FMCG sectors Issues in Internet Marketing with a Classification Scheme- A Critical Review and Analysis of Future Trend: 2000-2012 Measuring Supply Chain Efficiency Through Frontier Function Analysis: a case study of Dell SCM EXPLORING THE FACTORS MOTIVATING CONSUMERS BUYING BEHAVIOUR TOWARDS BABY WIPES AND TRANSLATING THEM INTO TECHNICAL REQUIREMENTS Blooms of Hope AN EMPIRICAL STUDY OF HEALTH INSURANCE PRODUCT AND SERVICES IN RURAL AREAS ADVERTISEMENT COPY AND ITS ROLE IN BRAND RECOGNITION AND RECALL ENHANCEMENT Relationship Marketing Research (1983-2011): An Academic Review and Classification Vidyasagar as a Pioneering Social Entrepreneur of India Rural Marketing: A diagonostic study of Rural India

Bijuna C Mohan Abhijit Roy Dhiraj Jain S Dinesh G Hai Shankar Prasad Girish Mude Hari Govnid Mishra Hari Govind Mishra

December 29-Session 2 December 29-Session 4 December 29-session 3 December 29-Session 2 December 29-Session 3 December 29-Session 2 December 29-Session 4 December 28-Session 1

9.30am-11.30am 4.30pm-6.30pm 2.15pm-4.15pm 9.30am-11.30am 2.15pm-4.15pm 9.30am-11.30am 4.30pm-6.30pm 6pm-8pm

Harshit Maurya VK Nangia Rajesh Asrani Manojit Chattopadhyay Alpana Srivastava Protik Basu Raji Ajwani R Ramamoorthy Sabyasachi Rath Brijesh Kumar Yadav Mousumi Roy Gunjan Thakur

December 29-Session 2 December 28-Session 1 December 28-Session 1 December 29-Session 3 December 29-Session 2

9.30am-11.30am 6pm-8pm 6pm-8pm 2.15pm-4.15pm 9.30am-11.30am

December 28-Session 1 December 29-Session 4 December 29-Session 4 December 28-Session 1 December 29-Session 2 December 29-Session 4 December 29-Session 4 December 29-session 3 December 28-Session 1

6pm-8pm 4.30pm-6.30pm 4.30pm-6.30pm 6pm-8pm 9.30am-11.30am 4.30pm-6.30pm 4.30pm-6.30pm 2.15pm-4.15pm 6pm-8pm

ORGANIZED RETAIL: FINE-TUNING GROWTH WITH SUSTAINABILITY Nitu Saxena Market segmentation based on age and its effect on sale of Insurance Goutum Kundu policies, premium income and switching behaviour

FACTORS INFLUENCING BUYING BEHAVIOUR OF POWER BIKES IN INDIA - A STUDY WITH FOCUSED INSIGHT ON IMPACT OF ADVERTISEMENT ON PURCHASE DECISIONS SALES MANAGEMENT & BUSINESS TO BUSINESS MARKETING - A STUDY ON FLOWER MARKET IN SRIRANGAM The study of the influence of Facebook on the consumers in the process of sustainability and marketing of socially connected consumers Differentiating Subjective and Objective Product Attributes For Pricing Experience Products

Meenakshi Tomar December 28-Session 1 Sriram S December 28-Session 1 6pm-8pm 6pm-8pm

Maruthi Ram R Atanu Adhikari

December 29-Session 4 December 29-Session 2

4.30pm-6.30pm 9.30am-11.30am