VOS global press release service selected by City of Torrijos as sole provider f or all international communications Value Optimized

Solutions, Inc. [VOS] global press release service, Press Releas e Leader [PRL], has been selected by the City of Torrijos as their sole provider for all international communications. The need for local cities to disseminate news at the international level coupled with the lack of adequate global infrast ructure makes PRL a competitive service and a logical choice for news coverage i n Europe, Asia, and USA. Juan Jos Gmez-Hidalgo Palomo, the Mayor of the City of To rrijos (Toledo, Spain), signed a contract with VOS PRL service to support the cit y s global communication strategy. The City of Torrijos news will be distributed in 100+ global sites with real-time translation in 60 different languages. The cit y expects a noticeable increase in the number of visitors and inquiries from com panies outside the city s region due to the utilization of this service. This con tract marks the beginning of an aggressive marketing campaign across regional Eu ropean cities for procuring VOS PRL service. January 14, 2013 Austin, Texas, USA The need exists for local cities to elevate awareness regarding their regional press releases at an international level beca use global visibility increases their impact and responsiveness. It s difficult fo r cities with limited infrastructure to release global communications since trad itional international news distribution services are very costly, and comparativ ely, regional cities lack the communication budget of larger ones. As a result, they are forced to outsource their international press release distribution inf rastructure. In addition to cost, it is critical for cities in Spain to select a press release provider that offers adequate coverage in Europe, Asia, and USA r egions due to their direct economic influence. VOS PRL service provides competiti ve pricing, specifically targeting cities with reduced communication budgets, wi thout compromising adequate coverage or infrastructure. On the afternoon of January 14, 2013, in the City of Torrijos ( www.torrijos.es ) City Hall, Javier Sancho Lozano [President of VOS European Operations], Juan J os Gmez-Hidalgo Palomo [Mayor of City of Torrijos], Sydney Hardison [Vice Presiden t of Business Development US], Vijayan Shanmugam [COO of VOS], and Husayn Alvare z-Gomariz [CEO of VOS] met to complete the signature of the contract between the City of Torrijos and VOS for using VOS PRL service ( www.pressreleaseleader.com ) for all their global communication needs with the last three attendees taking part in the meeting remotely via web conference. The city s selection was based on an easy-to-use interface, reliable customer support, competitive pricing, uniqu e real-time translation capabilities, and a large distribution network in Europe , Asia, and USA to better align with the global communication strategy of the ci ty. During the meeting, the Mayor of Torrijos, Juan Jos Gmez-Hidalgo Palomo, commented : Our city takes great pride in being a leader in adopting technology that later becomes mainstream in other cities. We think that communications will play a fun damental role in the economic outlook of cities independent of their size. There fore, it s important to establish the right partnerships in communication infrastr ucture. We have selected PRL service because it aligns with our global communica tion strategy and their pricing and customer service is very competitive and rel iable. The City of Torrijos press releases will be distributed in a virtual press room spanning all continents with special emphasis in Europe, Asia, and USA comp rising of 100+ distributed releases in press release providers world-wide. Press release content will be translated real time to 60 languages including Chinese traditional, Greek, Arabic, and Russian. Language translation is a unique featur e in the market and PRL is the first service to provide it. Sydney Hardison, VP of Business Development US, stated during the meeting: We are very excited to par tner with the City of Torrijos and to help enable their global presence thanks t o our service. On our first visit, we were immediately impressed by the city s app lication of technology: from their virtual office allowing for paperless interac

tion with the city hall to free WIFI available over the entire city a treat that does not exist in many larger urban landscapes. After experiencing what Torrijo s has to offer, it is only logical that they are the first to utilize VOS PRL rel iable infrastructure. We look forward to other cities forming a partnership with us in order to share the success gained with our service. In line with a new ser vice oriented organization, planned by VOS Board of Directors, this contract mark s the start of an aggressive VOS marketing campaign in Europe for providing PRL services to regional cities. Regarding this initiative, Javier Sancho Lozano, Pr esident of VOS European Operations, said: This contract marks an inflection point in the global communication strategy of European regional cities by allowing vi sibility and responsiveness comparative to that of larger cities. This in turn s hould make smaller cities more competitive by increasing their overall presence in the global news arena. As a result of the signature of the contract, the City of Torrijos expects a not iceable increase in the number of visitors and inquiries from companies outside the city s region due to the utilization of the service. Juan Jos Gmez-Hidalgo Palo mo, the Mayor of Torrijos, indicated: It is our expectation that we will experien ce a substantial change in interest in our city now that we have a wider audienc e from our press releases. In parallel with the Mayor s statement, VOS expects to s ee an increase on the demand of their PRL service in Spain alone of 1000+ cities in the following months due to satisfying common needs among regional European cities in a manner that is both competitively priced and easy-to-use without com promising global distribution. Value-Optimized Solutions, Inc. [VOS] is the world leader provider of complete h ardware/software business solutions and on-line services located in Austin, TX U SA with a client base that expands across all continents. VOS service solutions have a global presence and are used in the public and private sectors extensivel y. VOS services are geared towards delivering business solutions that satisfy bu siness needs with a clear emphasis on providing organizations with empirical res ults that demonstrate the effectiveness of the solution. Media relations contac t: Sydney Hardison, mediarelations_prl@vos-us.com. www.vos-us.com City of Torrijos. La villa de Torrijos se encuentra situada en la zona central d e la provincia de Toledo, en el sector occidental de la comarca de la Sagra Alta . Limita al Este con el trmino de Barcience, al Norte con Novs, al Oeste con Alcabn y Sto. Domingo-Caudilla y al Sur con el trmino de Gerindote. Dista de Toledo 28 Km, de Madrid 75 Km y de Talavera de la Reina 52 Km. Torrijos es una poblacin pri vilegiada en el sentido de las comunicaciones, ya que son extraordinarias y han sido decisivas para el desarrollo econmico del municipio a lo largo de su histori a. Dispone de un amplio horario de autobuses con destino final en Madrid, Talave ra de la Reina y Toledo. Ayuntamiento de Torrijos. Plaza de San Gil, 7 - 45500 Torrijos (Toledo) sac@torrijos.es Contact : Sydney Hardison Media Relations Value Optimized Solutions Inc 441 Santaluz Path Austin, TX 78732 208-585-7344 mediarelations_prl@vos-us.com http://www.vos-us.com VOS, Torrijos, PRL, Press Release Leader, Value Optimized Solutions, pressreleas eleader business, technology