Fiesta Day

Meet Fords Brilliant New B-Car

Best-ever Fiesta raises the bar in the small car sector

24.01.2013

Changing Face of Fiesta

Fiesta Mk I

Fiesta Mk II

Fiesta Mk III

Fiesta Mk IV

Fiesta Mk V

Fiesta Mk VI

Changing Face of Fiesta

January 24th is Fiesta Day - it marks the first day New Ford Fiesta is available to buy in Europe! The fresh new Fiesta builds on a 37-year heritage that has seen the model become Europes best-selling small car. Ford has sold more than 15 million Fiestas worldwide since production started in 1976, and its combination of exciting driving dynamics and strong fuel economy has proved popular with small-car drivers in markets worldwide.

Heres how Fiesta has evolved over five decades of development.

1976 - Production of new Fiesta begins in Valencia, Spain in May. Fiesta initially available in 1.0-litre and 1.1-litre Ghia versions 1983 - Aerodynamic new Fiesta MkII introduced. This new model was longer and more fuel efficient, available in 1.0-litre and 1.1-litre

1989 - Fiesta MkIII launched with anti-lock brakes and lean-burn engines 1996 - Introduction of the new Fiesta MkIV with all-new rounded, aerodynamic shape and oval grille. Available with 1.25-litre, 1.4-litre and 1.6-litre engines, plus a 1.8-litre diesel. Dual airbags standard 2001 - All-new Fiesta MkV introduced at the IAA Frankfurt Motor Show

2008 - MkVI Fiesta goes into production in Cologne, Germany, Valencia, Spain and Nanjing, China, with new 1.6-litre Duratec Ti-VCT petrol and sub-100g/km 1.6-litre Duratorq diesel engines 2012 - New Fiesta makes global debut at the Paris Motor Show, Ford announces new model to feature 7 sub-100 g/km CO2 powertrains including award-winning 1.0-litre EcoBoost

Ford Fiesta Day

Technology

Smarter, Safer Fiesta

New Ford Fiesta has been awarded a maximum 5-star safety rating by independent crash test authority Euro NCAP and is crammed full of technologies designed to both reduce accident risk and help occupants in the event of a collision. New Fiesta is the first car in Europe to feature Fords MyKey technology, which enables parents to place certain restrictions on young drivers to promote safer driving by limiting the vehicles top speed and lowering the maximum volume of the audio system. It also provides earlier low fuel warnings, prevents safety features including Electronic Stability Control and Active City Stop from being deactivated, and mutes the audio system if the driver and front seat passenger fail to buckle up. The Active City Stop low-speed collision avoidance technology available on New Fiesta is designed to help prevent shunts at speeds up to 15 km/h. It uses a sophisticated light detecting and ranging sensor to scan the road ahead 50 times every second for stationary or slow-moving traffic. If it detects a collision is likely and the driver does not respond, it automatically applies the brakes, reduces engine torque, and activates the rear hazard lights.

Ford SYNC with Emergency Assistance offered on New Fiesta can alert local emergency services operators in 26 European languages if the car is involved in an accident and the occupants are unconscious, injured or confused. It uses information from the vehicles on-board GPS unit, map and mobile network to pinpoint accident location. It then calls the pan-European 112 emergency number via an occupants Bluetoothconnected mobile phone.

The new Ford Fiesta delivers advanced connectivity, entertainment, safety and convenience features for drivers and passengers.

Ford Fiesta Day

Powertrains

Lean, Mean & Green

New Fiesta is available with an unrivalled seven powertrains that achieve sub-100 g/ km CO2 emissions and deliver optimised fuel efficiency in Europe. They include the 125 PS version of the 1.0-litre EcoBoost petrol engine the International Engine of the Year which combines the performance of a conventional 1.6-litre engine with the fuel-efficiency of a smaller engine. This acclaimed engine is also available as a 100 PS version that achieves 4 Ford Fiesta Day best-in-class fuel economy of 4.3 l/100 km. The 1.6-litre Duratorq TDCi diesel ECOnetic Technology variant with 5-speed transmission and revised gearing delivers 87 g/km CO2 and 3.3 l/100 km. Further sub-100 g/km CO2 emissionscapable engine options include: New 65 PS and 80 PS 1.0-litre Ti-VCT petrol engines with direct-injection and integrated exhaust manifold that, equipped with Auto-Start-Stop, achieve 4.3 l /100 km A new 75 PS 1.5-litre Duratorq TDCi diesel engine that achieves 3.7 l/100km The 95 PS 1.6-litre Duratorq TDCi diesel engine that achieves 3.6 l /100 km Ford achieved further CO2 emission reductions and improved fuel efficiency in New Fiesta by reducing the vehicles drag co-efficient to 0.328. Ford has also introduced Auto-StartStop to more Fiesta variants. This feature automatically shuts down the engine when the vehicle is at idle and restarts it when the driver wants to move off. Smart Regenerative Charging reduces engine wear and tear by selectively engaging the alternator and charging the battery when the vehicle is coasting and braking.

Quality

Style with Substance

New Fiesta raises the luxury bar in the small car sector with its dynamic exterior and harmonious and ergonomic interior offering new and enhanced features. Externally, New Fiesta features a sharper design inspired by the latest Ford global design language and concept vehicles, including laser-cut headlamps incorporating LED technology, power-dome bonnet and, for the first time, 17-inch alloy wheels. Inside, Ford ergonomics and interior design experts have reconfigured Fiesta with relocated switch-gear, a new centreconsole with arm-rest and new materials, interfaces and displays. New Fiesta combines style with substance. Its been subjected to a wideranging testing regime to prepare it for the most extreme use and conditions, and to ensure it excels in day-to-day performance for years to come. Engineers testing the New Fiesta logged 1.2 million kilometres on public roads and 850,000 kilometres on test tracks, which included cobbles and deep potholes. Other tests include extreme hot and cold weather ranging from -40 C to 82 C. Durability testing at Fords Lommel Proving Ground in Belgium exploited test track terrains that are exact replicas of those found on real roads in the U.K., France and the U.S., including an exact recreation of a potholed stretch of road near the Ford Dunton Technical Centre, England.

Ford Fiesta Day

Performance

A STar is born
New Fiesta will be available with more power than ever before when the much-anticipated ST (Sports Technology) version goes on sale. The head-turning hatchback takes Fiesta ST performance to a new level. The numbers tell the story: 182PS 1.6-litre EcoBoost, 240Nm of torque, 0-100km/h in under seven seconds, and a top speed of more than 220km/h. At the same time, the EcoBoost technology delivers a 20 per cent reduction in CO2 emissions compared with the previous Fiesta ST. New Fiesta ST delivers significant rideand-handling improvements through the introduction of a specially tuned chassis that sits 15mm lower than the standard Fiesta; Fords enhanced Torque Vectoring Control system; and three Electronic Stability Control modes. The technologies were put to the test over 5,000 kilometres of driving on Germanys Nrburgring Nordschleife. New Fiesta STs interior features unprecedented levels of equipment and specification to suit the sporting driver, with standard Recaro sports seats appearing in a Fiesta for the first time.

New Fiesta ST rockets from 0-100km/h in under seven seconds

Ford Fiesta Day

Launch

S. 24 HOUR FIESTA. RD ? ONE FO YOU DO WOULD WHAT

New Fiesta Breaks Cover

New Fiesta is being launched across Europe on the back of a coordinated media and marketing campaign designed to engage, enthral and inform consumers. The car made its public debut at the Go Further event in Amsterdam in September, triggering a rush of glowing reviews in both automotive and non automotive press. This was followed up by a high profile appearance at the Paris Motorshow in October and a unique Fiesta drive event in Rome in November, attended by Europes most influential road testers and bloggers. New Fiesta is generating a massive buzz in social media circles; helped by two panEuropean marketing initiatives. In the first, Ford Facebook followers were invited to take part in Fiesta 24 a competition inviting people to upload photos of a Ford taken at different times of the day. Almost 8,000 fans submitted entries and their images will be merged to create a Fiesta mosaic. The winner will receive a New Ford Fiesta. Ford has also launched a Fiesta 24 App on Facebook which analyses information on your profile page and then predicts your Fiesta future. The App also encourages users to submit their ideas for a perfect 24hrs in the Ford Fiesta. The company has pledged to make some of these perfect days happen. Ford of Europes You Tube channel is now showing videos featuring celebs from across 5 European markets, such as singer/song writer Jessie Ware spending 24 hours with New Fiesta. And Ford has challenged top artists such as Rafal Rozendaal to create visually stunning Fiesta-based masterpieces to be featured in print ad campaigns. To find out more about these events and the Fiesta 24 campaign, go to your local Ford Facebook page.

Fan photos will be merged to create a Fiesta mosaic

Ford Fiesta Day

24 hours with Jessie Ware

One Ford Fiesta. 24 Hours. What Would You Do?

Ford Fiesta Day