DIRECT MARKETING ASSIGNMENT

PRODUCT CATALOGUE OF MICROMAX

Submitted to : Ms. Ruchika Nayyar

Submitted by : Mohamad Imran Mir Section :c-24

Micromax, is the 12th largest handset manufacturer in the World (According to Global Handset Vendor Market share report from Strategy Analytics). The Indian brand is reaching out to the global frontiers with innovative products that challenge the status quo that Innovation comes with a price. With an in-depth understanding of rapidly changing consumer preferences coupled with the use of advanced technologies, Micromax has been able to differentiate itself from the competitors through innovation and design. We are present across 14 locations including Hong Kong, Bangladesh, Nepal, Sri-Lanka, Maldives, UAE, Kingdom of Saudi Arabia, Kuwait, Qatar, Oman, Afghanistan and Brazil.

PRODUCTS
Phones Datacards

Funbook

Consumer Electronics.

Now Micromax is planning to enter into Printers segment. Major products of the segment are as under: Micromax multitasker110(only 5999 rupees)

Functions

Functions Multitasking supported

Print, copy, scan Yes

Printing specifications

Print speed black (normal, A4) Print speed footnote

Up to 18 ppm

Exact speed varies depending on the system configuration, software program, and document complexity. As fast as 8.5 sec

First page out black (A4, ready) Duty cycle (monthly, A4) Duty cycle note

Up to 8000 pages

Duty cycle is defined as the maximum number of pages per month of imaged output.

Paper handling

Paper handling input, standard Paper handling output, standard Envelope input capacity Envelope feeder Duplex printing Finished output handling

150-sheet input tray 100-sheet face-down bin Up to 10 envelopes No Manual (driver support provided) Sheetfed
Scanner Specifications

Scanner type Scan resolution, optical Bit depth Scan size (flatbed), maximum

Flatbed Up to 1200 dpi 24-bit 216 x 297 mm

Copier Specifications

Copy speed (black, normal quality, A4) Copy resolution (black text) Copy resolution (color text and graphics) Copy reduce / enlarge settings Copies, maximum

Up to 18 cpm Up to 600 x 400 dpi Up to 600 x 400 dpi

30 to 400% Up to 99 copies

Micromax laserjet113(8999 only)

Specifications

Print speed black (normal, A4) Print speed footnote

Up to 18 ppm Measured using ISO/IEC 24734, excludes first set of test documents. For more information see http://www.micromaxinfo.com/go/printerclaims. Exact speed varies depending on the system configuration, software application, driver, and document complexity. As fast as 8.5 sec Up to 600 x 600 x 2 dpi (1200 dpi effective output) Up to 5000 pages Duty cycle is defined as the maximum number of pages per month of imaged output. This value provides a comparison of product robustness in relation to other Micromax LaserJet devices, and enables appropriate deployment of printers and MFPs to satisfy the demands of connected individuals or groups.
Paper handling

First page out black (A4, ready) Print quality black (best) Duty cycle (monthly, A4) Duty cycle note

Paper trays, standard Paper trays, maximum Paper handling input, standard Paper handling output, standard Media sizes, custom
Scanner Specifications

1 1 150-sheet input tray 100-sheet output bin 150-sheet input tray: 147 x 211 to 216 x 356 mm