Guillaume de Saint Marc

Office of the CTO, SP Video Technology Group

January 2013

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reserved.

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 The omnipresent nature of

More devices, with much

content
Story-telling from device to

better screens
Ubiquitous and smarter

Content rights evolve

device, place to place

Make it easy for me AND

networks
Better video quality

slowly but benefit from cloud brokering & right lockers

Devices (and UX) lead

fun
Minimize the pain of

General Purpose

loyalty to the services

Advertising is much

Computing becomes the norm

Powerful linkages and

paying, and protect my personal data

Give me the best

smarter
Time to market and service

compute power in the network

The Home gets a new

agility is very important

New partnerships between

experience possible

focus
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competitors are inevitable

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Large display surface at home Flexible/tillable screens (no bezel)

Unobtrusive and Frameless

Ultra HD (4K, 8K) coupled with advanced Sound System Viewer control the level of Content Immersion Movie, sport, life events: Emotion and Immersion beyond the promise of 3D

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Non obtrusive and low energy display Ambient display function shared across the digital lifestyle functions at home: Home Security SoHo IT Features Automation & Monitoring

Media & Content

eHealth Personal Content Protection, Backup

Energy Management
Seamless media experience across screens: trans-media and adaptive experience shifting, mirroring, passive follow-me, smart layout

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Lead Channels will leverage their brands and keep an important role in commissioning and bulk purchase of content Their audience will fragment further and compete on all screens with OTT aggregators like Youtube, Netflix etc Content rights will continue to be focused on big audiences, and the NOW Rights will slowly adapt to the economics of new release windows and use cases.
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Connected Devices and Smart Home will allow personal TV audience tracking and advanced personalization/recommendation Cloud-based TV platform and Big Data will enable Smarter Advertising and Offer Bundling

TV User Experience will focus on content discovery of targeted and instantly available programs, becoming de facto the new Scheduling TV is being re-imagined as a Personal Mass-Media Experience shared within Social Circles (Family, Friends, Colleagues)

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 2012 Cisco and/or its affiliates. All rights reserved.

Cisco Confidential

Videoscape Unity

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Video Operators
Prices rising for premium content The threat: reduced profitability, cord-cutting, irrelevance Broadband Video providers offering low cost viewing

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Social

Personalized

Synchronized

New & Unimagined

Enhanced Cloud

Intelligent Network

Branded Client

Origination Suite

Media Suite

Acquisition Suite

Advertising Suite

Security Suite (CA & DRM)

STBs Distribution Suite Gateways

Videoscape Middleware Clients Suite

Gateway Software

Snowflake User Interface

New From NDS

Conductor Control Suite (Conductor and UHE)

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New From NDS

Videoscape Unity

Enhanced Cloud

Intelligent Network

Branded Client

Origination Suite

Media Suite

API

API

API

STBs Security Security Suite Suite (CA & DRM) (CA & DRM) Distribution Suite
API API

Middleware Suite

API

Snowflake user interface

API

Acquisition Suite

Advertising Suite

API

API

API

Control Suite ( Conductor and UHE)

API

Gateways

Gateway Software

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New From NDS

Videoscape Unity

Enhanced Cloud

Intelligent Network

Branded Client

Origination Suite

Media Suite

API

API

API

API

3rd Party Security Security Suite Suite (CA & DRM) (CA & DRM) Distribution Suite
API API

Middleware Suite

Snowflake user interface

API

Acquisition Suite

Advertising 3rd Party Suite

API

API

API

Control Suite ( Conductor and UHE)

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Examples of 3rd party integrations

API

3rd Party

Gateway Software

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Multi-screen Cloud DVR

Enhanced Cloud

Video Everywhere

IP Video Over Cable

Connected Video Gateway

Intelligent Network

Immersive Client

Media Suite

STBs
Security Suite (CA & DRM)

Videoscape Clients

Distribution Suite

Acquisition Suite Unified Control Conductor, UHE

Snowflake User Experience Suite

Choices
Suites

Benefits
Modular, best in class components

Offers
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Pre-tested and integrated GTM solutions; branded client

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Experiences
Multi-screen video Synchronized Personalized Social

Offers
Multi-Screen Cloud DVR Video Everywhere IP Video over Cable Connected Video GW

Suites
Modular & flexible Open APIs Integrate with installed & 3rd parties Evolving to full public/private cloud compatibility

Services
Services led model Customization As A Service model (now for CDN) Finance & Capital

An expanding list

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Thank you

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