The excellence of professional baking

Ensuring optimal results

Ever since Aromatic was established as a family-company in 1936, we have cherished a strong and innovative spirit. Our aim has always been to supply our customers with professional ingredients for modern baking. This has proven to be a successful recipe. We have now grown into a world-wide business, but we have done so without ever forgetting our roots the family-feeling of reliable and honest relations combined with an ambition to excel, again and again. Part of this success is also due to the fact that most of our team has extensive firsthand experience of the baking industry. That means that you will be talking to people who know the business from the inside, people who see it as a challenge to find profitable quality solutions to suit specific needs. We welcome you to the world of Aromatic and to take part of our know-how, letting it benefit your business in the very near future.

Only the best is good enough, in every step

As far as quality is concerned, it is ensuring for our customers to know that we are internationally certified through ISO 9001, HACCP and BRC. We have our own modern and technically advanced production plant, which allows for an efficient and flexible production. We work with high-quality ingredients only and are also very particular in our choice of suppliers. Likewise, it is important to be able to offer relevant solutions to each and every customer. This is secured by our ambitious R&D, where we have highly competent staff who work with sustainable long-term research in collaboration with international research institutes. We also take an active part in product development projects, in close cooperation with our customers to solve specific needs. All in all, this means that our customers can feel safe and content with us as supplier of innovative products.

Service and Inspiration

Customer relations have always been at the heart of our work. Our customer support is an important service, often with long-term customer relations based on individual recognition and personal contacts, appreciated by both parties. Our Bakery Advisory Team, BAT, is also an important part of our offer as an inspiring partner. BAT consists of highly qualified bakery technicians with a long international experience from industrial and artisan baking. They are available to assist our customers with everything from demonstrating our products and optimising recipes to conducting baking tests before regular production starts. Also, they are at hand to offer inspiration and ideas for new applications. All to ensure optimum results and greater overall efficiency.

Everything you need for professional baking

We continuously develop new ingredients and solutions to optimise our customers baking results. As customer needs vary from country to country and market to market, we supply products for a wide range of applications.

CONSISTENCY, TEXTURE & VOLUME

We offer everything to optimise products, giving them that newly baked-feeling. The products range from emulsifiers and softness enhancers to bread and cake improvers. All to improve the texture and volume in all kinds of applications, for baking powder based products as well as yeast raised dough. Our cutting-edge competence is within -gel emulsifiers where we have in-depth knowledge and long experience.

FLAVOUR & APPEARANCE

This segment includes flavours, malts and colouring, all areas where we have a long tradition and extensive knowhow. Our flavours range from citrus, berry and fruit to chocolate and coffee. Our quality malts are based on barley, rye or wheat.

RELEASING
Our release agents can be sprayed or brushed onto tins, baking sheets, bands and other machinery. Depending on the customers needs, we have release agents to be used either horizontally or vertically. They are based on vegetable oils and are easy to use for excellent results.

FRESHNESS
We have a great know-how when it comes to balancing recipes, to secure an optimal baking process and freshness of the baked products. We provide support on location and in dialogue with our customers to analyse and define each customers specific needs. Our enhancers are based on different active components in order for the customer to be able to choose the most suitable alternative. Thereby we can guarantee a basic must; bread and cakes with a mould-free shelf-life for a fresh appearance.

Production: Christina Knight/Karin Leander

What started as a family business in 1936 is now a wellestablished worldwide enterprise for the production of professional ingredients for modern baking. Our range includes functional products both for bread and cakes, answering to customer needs and requests. Aromatic operates wholly owned subsidiaries and is also represented in many parts of the world through our extensive network of experienced and Aromatic-trained distributors. We have a strong global presence, yet still maintain a familiar and personal way in all our customer relations. Regardless of where you are in the world, we are always close to your business. Our Customer Service is ready to assist our customers, with everything from specific queries to orders. Further customer support is provided by our Bakery Advisory Team. They act as an inspiring partner, in close collaboration with our customers. Our R&D represents innovative product development with experienced and ambitious staff. They are always ready to take on new challenges to supply customers with relevant solutions. All together this means we can act both as a supplier of quality service and ingredients and as a source of inspiration. Welcome to the world of professional baking. Welcome to Aromatic.

Aromatic AB, P.O. Box 44040, SE-100 73 Stockholm, Sweden. Phone: +46 8 681 56 00. Fax: +46 8 18 29 79. www.aromatic.se