STUDENT DECLARATION

This is to certify that I have completed the Project titled Study of Retail Investors Preference under the guidance of Ms.Surbhi Malhotra in the partial fulfillment of the requirement for the award of the degree of Master in Business Administration from Rukmini Devi Institute of Advanced Studies, New Delhi. This is an original work and I have not submitted it earlier elsewhere.

Name of the Student: Anshu Gupta Enrollment No: 03715903911 Class & Section: MBA A (Signature)

CERTIFICATE (From Guide)

This is to certify that the project titled Study of Retail Investors Preference is an academic work done by Anshu Gupta submitted in the partial fulfillment of the requirement for the award of the degree of Masters in Business Administration from Rukmini Devi Institute of Advanced Studies, New Delhi. under my guidance and direction. To the best of my knowledge and belief the data and information presented by him in the project has not been submitted earlier elsewhere.

Name of the Faculty: Ms. Surbhi Malhotra Designation of the Faculty: Assistant Professor, RDIAS

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ACKNOWLEDGEMENT
It is indeed a pleasant task to thank all the people who have contributed towards the successful completion of this project.

I express my sincere gratitude to Amit Sharma, for his able supervision during the course of the project.

I thank to Ms.Surbhi Malhotra, faculty and internal guide, Department of Business Management, for his kind cooperation and who as my guide helped me in completing my project work.

PLACE: New Delhi DATE:

(AnshuGupta)

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Executive summary

The time one talks about stock market, another word also clicks and that is risk. People have lost their millions in the stock market. This is a place of gambling for those who dont know where to invest. The market behaves differently to differently people. The speculators are one who loose most of the money. There are hedgers who keep risk in their mind but try to minimize it by using different strategies. Though hedging doesnt always give good returns but it helps one to take out his money with remarkable profits. Investors have always focused on the fact of increasing the returns and minimizing the risk, and this has led to many innovation and development of new ideas for making various investment channels for investment. This work is a detailed study of stock market and about the way in which investors invest. The initial phase of the project explains what I have learned about the company, their products and the functioning of the stock market. I have tried to explain the entire cash and derivative market with examples. The next phase was about the study of investment pattern for which a questionnaire is developed and a survey is conducted between the retail investors. At the same time I have tried to find out as in which financial instrument investor invest during different phases of market. Lot of analysis is required to decide in which instrument one should invest. Many people think that particular time is the best time to invest but the fact is that it depends on the investor and his capacity to take risk and invest not the time. Before stepping into investment process one should get the entire knowledge about the financial instrument options available in the market and the risk factor involved with the instrument and the estimated returns the investor would probably get. This project will help the people in getting lot of their answers related to investment options and the ways to analysis the market. The data in the project can also help the company in making the strategy for potential investors.

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