Keri Jeffers 2/2/2013 GS 175 Problem 2 Information Report In the Journal Of Marketing Theory & Practice 20.

4 there is a section by Ouidade Sabri called "Taboo Advertising: Can Humor Help To Attract Attention And Enhance Recall? In this section they conduct a study that proves the relationship between the level of tabooness and achievement of the advertisements. The results of their studies show that when combining tabooness and humor in advertisements the effects are positive on attention. In the Journal Of Hospitality & Leisure Marketing 7.3 Misty Johnson conducts a study researching the strengths and weaknesses of resort marketing. The study found that the baby boomer generation looks for unique amenities and customer service styles. The study also found that Americans feel they never have enough time, so they have a vacation trend to trying to do as much as they can in a short amount of time. In the article "Beyond The Beach", Paul Oswell describes the marketing strategies of multiple resorts in Portugal. The resort he focuses the most on is Algarve. Algarve is a golfing resort, and is located near multiple other golf resorts. The Algarve Promotions Bureaus marketing strategy was to slightly expand their target market. They now target business conferences and other sporting activities, like racing or carting. Although the campaign is not complete they have found great success thus far. In an article titled "Local Resorts Targeting Nearby Leisure Travelers With Specials" Sandi Cain describes how resorts in California market to local residents. The resorts found that when marketing to local residents that guests stay for a shorter time ranging from 2-3 days. The California resorts found that by marketing to residents they have been able to make up for the decrease in vacationers that stay for one week or more. In the article titled "Digital Marketing Firm ethology to Share Social Media Best Practices at Elite Travel Industry Conference" marketing for resorts using social media is explained. They explain a conference the has workshops on how to market your business via the Internet. In the case study called Marketing the Mid-Price Independently Owned Resort: A Case Study with Implications for Managers conducted by Bonnie J. Knutson, Jeffrey A. Beck, and Hung Hsu Yen the factors that are most important to resort guest are identified. Brand image was found to be the most important dimension. In an article from the Forbes website titled 5 Surprising Marketing Trends for 2013 new marketing practices are explained. The five surprising marketing tactics are the following smarter social media, simplicity will reign supreme, campaign-based marketing

will take a break, marketing will be more tied to revenue generation, mobile will get its due. These are all great ways to market in 2013. Sometimes marketing can cost a fortune, but in the article 5 Marketing Tactics That Cost (Almost) nothing we are told of some money savvy marketing tricks. The five marketing tactics include link exchanges, pinterest, contest and giveaways, refer-a-friend programs, and affiliate marketing. With these tactics advertising will no longer break the bank.

Works Cited Cain, Sandi. "Local Resorts Targeting Nearby Leisure Travelers With Specials." Orange County Business Journal 32.18 (2009): 20. Regional Business News. Web. 31 Jan. 2013. Entrepreneurs. 5 Surprising Marketing Trends for 2013 Forbes. Web. 2 Feb 2013. Ethology. "Digital Marketing Firm ethology to Share Social Media Best Practices at Elite Travel Industry Conference." Business Wire (English) May 0004: Regional Business News. Web. 1 Feb. 2013. Harrison, Kate. Entrepreneurs. 5 Marketing Tactics That Cost (Almost) Nothing. Forbes. Web. 2 Feb 2013. Johanson, Misty. "A Trend Analysis Of Vacationing And Its Impacts On Resort Marketing." Journal Of Hospitality & Leisure Marketing 7.3 (2000): 81. Hospitality & Tourism Complete. Web. 31 Jan. 2013. Knutson, Bonnie J., Jeffrey A. Beck, and Yen Hungh Hsu. "Marketing The Mid-Price Independently Owned Resort: A Case Study With Implications For Managers." Journal Of Hospitality & Leisure Marketing 11.4 (2004): 65-79. Hospitality & Tourism Complete. Web. 1 Feb. 2013 Oswell, Paul. "Beyond The Beach." Conference & Incentive Travel (2011): 83-86. Hospitality & Tourism Complete. Web. 31 Jan. 2013. Sabri, Ouidade. "Taboo Advertising: Can Humor Help To Attract Attention And Enhance Recall?" Journal Of Marketing Theory & Practice 20.4 (2012): 407-422. Business Source Premier. Web. 31 Jan. 2013.