L I V I N G H I S T O RY

1 open store
ST

Rick Schaden searches for the perfect toasted sub...is this the start of something BIG?

First logo

Second logo

1964

1981
Little did Rick know, at the corner of 13th & Grant Streets in Denver, the toasted sub was born at a sandwich shop called Quiznos...

1987
Rick Schaden finds the perfect toasted sub and purchases his first Quiznos at Crossroads in Boulder. It was the start of something BIG.

18 stores open
Third logo Quiznos tests Quiz Kidz Meals and introduces them with Kidz Eat Free campaign. The response was overwhelming!

Quiznos sells 2.5 million subs

FRIDAY, FEBRUARY 1, 1991

Father-son team buys Quiznos chain

Rick & Dick Schaden purchase Quiznos chain

3 corporate employees run the show

Rick Schaden, Sue Hoover & Les Jenkins

1991
FIRST FRANCHISE GATHERING WITH 20 ATTENDEES IN BRECKENRIDGE, COLORADO

1992
Quiznos proprietary bread recipe is deciphered and duplicated

Quiznos starts Area Director Program and begins national expansion

1993
FRANCHISE GATHERING WITH 75 ATTENDEES HELD IN ESTES PARK, COLORADO

QUIZNOS FIRST COMMERCIAL... AUTO PARTS AIRS IN DENVER

Wins Denver Advertising Federation Alfie Award for Best TV Spot Budget $5,000 or less Named one of Adweek Magazines Best Spots of 1992

QUIZNOS: SERVING UP A HIGH-CLASS HERO

Named Hot Prospect along with House of Blues, Panda Express and St. Louis Bread Company (Panera)

100 stores open

Quiznos promotes Oven Baked Subs with fourth logo

Quiznos introduces 1200 square foot linear store

Quiznos first LTO

1994
M AY 1 6 , 1 9 9 4

Quiznos named a Hot Concept

1995
FRANCHISE GATHERING HELD IN COLORADO SPRINGS, COLORADO WITH 150 ATTENDEES
J U LY 1 7 , 1 9 9 5

QUIZNOS AD CAMPAIGN EAT. BE HAPPY AIRS

Quiznos redesign cuts costs, expands location options

LTOs:
Quiznos throws a party to celebrate 100 units open Q100 pins are now industry collectors item

LTOs: SOUTHWEST CHICKEN BBQ GRILLED CHICKEN CHEDDAR

F E B R U A RY 1 9 9 7

Quiznos Makes The List!

#76 of 100 fastest growing franchises

STEAK PARMESAN

Store #39 in St. Louis, MO is the first to reach $1 million in annual sales
Quiznos first termination of a Franchise Owner... for throwing a sub at a customer No sub for YOU!

Quiznos tests french fries

1996
Quiznos forms Research & Development Department Professional chefs gather for 1st annual Ideation Session

Quiznos tests Cheeze Louize take-n-bake pizza

1997

HONEY BACON CLUB...

so popular it became a permanent menu item

M AY 1 9 9 6

FRANCHISE GATHERING HELD IN DENVER WITH 250 ATTENDEES

29 Food Franchises Anyone can Afford

Quiznos becomes 3rd largest submarine sandwich chain in the world (passing TOGOs) Quiznos adds required reading for every FO and corporate employee: 1) Behind the Arches The Story of McDonalds explains brand building by a proven leader 2) The E-Myth looks at the entrepreneurial experience

THE TRADITIONAL...
so popular it became a permanent menu item

1 international
ST
store opens

Fifth logo

TOKYO, JAPAN

FLP (Food, Labor, Paper) and daily sales management begin with Quiznos Blast Fax Program

Quiznos Debuts Commercial on National Cable

First National Cable Buy

LTOs: TERIYAKI CHICKEN MESQUITE CHICKEN BEEFEATER

LTOs:

More than just mayo on white bread

Quiznos is first to introduce flavored breads and proprietary gourmet sauces...

CLASSIC ITALIAN

1998
In September, Quiznos launches

FRANCHISE GATHERING HELD IN LAS VEGAS, NEVADA WITH 500 ATTENDEES

Quiznos donates $50,000 to CARE Foundation through beverage promotion CARE fights global poverty

www.quiznos.com
First corporate-sponsored BAM (Big Amazing Meeting) brings together Area Directors and corporate employees four times a year

1999
FRANCHISE GATHERING HELD IN TAMPA, FLORIDA WITH 750 ATTENDEES

MEDITERRANEAN CHICKEN

Quiznos introduces
Quiznos first dessert LTO

Smoothie Qs

QUIZNOS AD CAMPAIGN NICELY TOASTED AIRS

QUIZNOS AD CAMPAIGN THERES A BETTER WAY TO TOAST A SUB AIRS

New soup line increases soup sales 25%

1,000 stores open

Q2000
First chain-wide remodel

LTOs:
All three achieve record-breaking sales, becoming permanent on menu and remain top sellers for years to come

Quiznos builds and gives away an entire store at the

2000
Quiznos now has First national prime time commercial appearance Who Wants to be a Millionaire?

FRANCHISE GATHERING HELD IN TAMPA, FLORIDA WITH 920 ATTENDEES

BEST R SELLE

100 corporate employees

QUIZNOS AD CAMPAIGN ITS THAT GOOD AIRS

Quiznos is the Official Sub of the Colorado Avalanche Hockey Team. The Avalanche goes on to win the 2001 Stanley Cup...was it skill...or subs? We may never know.

Coca-Cola produces special edition bottle set with Quiznos logo and package in honor of 1,000th store opening becomes collectors item sold on e-Bay for over $200

LTOs:

J A N U A RY 2 0 0 1
Quiznos first celebrity endorsement Adam Sandlers dog Meatball enjoys a cup of Quiznos Chicken Noodle Soup (hey...it was free)

The Quiznos Corp.,

RANKED NO. 6
Thanks to an explosion of franchise locations, Quiznos jumped from No. 47 in 2000 to No. 6 this year.

2001
FRANCHISE GATHERING HELD IN DENVER WITH 1,100 ATTENDEES
QUIZNOS AD CAMPAIGN PIONEERS AIRS

Sixth logo

Quiznos sells 89 Million subs

Quiznos is an official sponsor of the VH1 Backyard BBQ contest and concert with the Red Hot Chili Peppers

LTOs:

On December 20, Jay Leno of the Tonight Show discusses his Q-card with actress Cameron Diaz

SANDWICH CHAINS RANKED BY U.S. SYSTEMWIDE SALES GROWTH

(Year-to-year percentage change)
Latest Year Rank Prec. Year Rank Fiscal YearEnd Latest* vs. Preceding Preceding vs. Prior Chain

1
2 3

1
2 6

Quiznos
Subway Sonic Drive-In

Sept. 01 42.59
Dec. 01 Aug. 01 18.27 10.80

80.00
18.38 11.98

2002
Quiznos donates $50,000 to the Feeding Children Better Organization through Holiday Cookie Combo promotion FCBO is a non-profit program providing meals to children in the U.S. Quiznos is the Official Sub of the NHL

SANDWICH CHAINS RANKED BY GROWTH IN NUMBER OF U.S. UNITS

(Year-to-year percentage change)
Latest Year Rank Prec. Year Rank Fiscal YearEnd Latest* vs. Preceding Preceding vs. Prior Chain

1
2 3

1
2 9

Quiznos
Sonic Drive-In Subway

Sept. 01 34.84
Aug. 01 Dec. 01 8.41 8.10

51.81
8.16 3.45

Quiznos is the official sponsor of Fox Sports The Best Damn Sports Show...Period for an entire week

Quiznos first Super Bowl

BEST R SELLE

commercial appearance was watched by 132 million people

QUIZNOS AD CAMPAIGN STACKED DECK AIRS

Wins 2003 Silver Effie Award for effective advertising by the New York American Marketing Association

2,000 stores open

OSA 03
Chain-wide remodel

Quiznos becomes 2nd largest submarine sandwich chain in the world (passing Blimpie)

LTOs:

Quiznos introduces first line of retail productsBatch 81 Three Pepper Chili Sauce and Q-Mints

BEST R SELLE

SANDWICH CHAINS RANKED BY U.S. SYSTEMWIDE SALES GROWTH

(Year-to-year percentage change)
Latest Year Rank Prec. Year Rank Fiscal YearEnd Latest* vs. Preceding Preceding vs. Prior Chain

Quiznos brand chips,

Quiznos uses 3,924 truck loads of bread

1
2 3

1
2 3

Quiznos
Subway Sonic Drive-In

Sept. 02
Dec. 02 Aug. 02

67.79
16.74 11.86

42.59
18.27 10.83

in seven flavors, make national debut

SANDWICH CHAINS RANKED BY GROWTH IN NUMBER OF U.S. UNITS

(Year-to-year percentage change)
Latest Year Rank Prec. Year Rank Fiscal YearEnd Latest* vs. Preceding Preceding vs. Prior Chain

1
3 2

Quiznos
Subway Sonic Drive-In

Sept. 02
Dec. 02 Aug. 02

56.02 34.84
9.62 7.42 8.10 8.41

Quiznos has

380 corporate employees

2 3

2003
FRANCHISE GATHERING HELD IN LAS VEGAS WITH 1,800 ATTENDEES
Jay Leno warmed up the crowd with comedy routine

QUIZNOS AD CAMPAIGN CHEF JIMMY AIRS

Quiznos second Super Bowl commercial appearance was watched by 138 million people

3,000 stores open

LTOs:
NBC Nightly News with Tom Brokaw highlighted Quiznos for its smaller portion subs, the Diamond Mini Meltz

Quiznos ranked 12th in world in total restaurants open... passing Arbys by year end

Quiznos named in the top 3 of all QSR's in the country by 55,000 consumers

After thirteen years, Rick Schaden passes the leadership role of President on to Steve Shaffer Rick continues as Quiznos Chairman & CEO

SANDWICH CHAINS RANKED BY U.S. SYSTEMWIDE SALES GROWTH

(Year-to-year percentage change)
Latest Year Rank Prec. Year Rank Fiscal YearEnd Latest* Preceding vs. vs. Preceding Prior Chain

1
2 3

1
12 2

Quiznos
McDonalds Subway

Sept. 03
Dec. 03 Dec. 03

37.46 67.79
8.94 8.80 1.27 16.74

2004
MARCH 2004

SANDWICH CHAINS RANKED BY GROWTH IN NUMBER OF U.S. UNITS

(Year-to-year percentage change)
Latest Year Rank Prec. Year Rank Fiscal YearEnd Latest* vs. Preceding Preceding vs. Prior Chain

1
2 3

1
2 3

Quiznos
Subway Sonic Drive-In

Sept. 03
Dec. 03 Aug. 03

40.67 56.02
13.61 6.63 9.62 7.42

Creative Best Spots: Quiznos We love the subs

QUIZNOS AD CAMPAIGN WE LOVE THE SUBS AIRS

Quiznos Customer Service Line receives record 38,303 phone calls in five-week period to discuss the SpongMonkeys commercial

And... Thou hast seen nothing yet.

- Cervantes