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THINK

& DO #1
COMPELLING PLAY EXPERIENCES IN THE 21ST CENTURY


FACILITATORS GUIDE

AGENDA
9:00AM 9:15AM Welcome + Structure of the Day 9:15AM 10:00AM T&D Principles + Participant introductions: Whats your most meaningful play experience? (Group Share) 10:00AM 11:00AM Sandbox Activity (Breakout open play time) 11:00AM 11:30AM Wall of Ideas (Large Group Discussion + Voting) 11:30AM 12:15PM Fast Prototyping (Small Group Breakout) 12:15PM 1:00PM Lunch 1:00PM 1:20PM T&D Design Team Pecha Kucha (Presentation) 1:20PM 2:45PM Random Pack Viewmaster Transmedia Property (Small Group Breakout) 2:45PM 3:45PM Presentation of group ideas (Voting) 3:45PM 4:00PM Moving Forward and Closing Remarks

9am 9:15am WELCOME & STRUCTURE OF THE DAY Subject Matter Expert introduces the topic Talking points: o Bringing together key members of the T&D Design Team, Annenberg Innovation Labs interdisciplinary team, and experts in the field of transmedia branding. o To think about: What constitutes a compelling play experience in the 21st century? o Will be using the Viewmaster property and Play Meter concept as the main sources of inspiration 9:15am 10:00am T&D PRINCIPLES/INTRODUCTION and PARTICIPANT INTRODUCTIONS T&D Introduction talking points: o Five Ps o Values open space, collaboration, and each participant is valuable. Participant Introductions Whats your most meaningful play experience? Transition led by subject matter expert. 10:00am 11:00am SANDBOX ACTIVITY 4 play areas: o 1) Representational (e.g., photo making, 3D dioramas, collages, chalk) o 2) Physical (e.g., Kinect, jump-rope, basketball, new Simon game) o 3) Sensory (e.g., Lite-Brite, Play-Do, Moon Sand) o 4) Logical (e.g., open-ended board games: LEGO Minotaurus) 15-minute increments for stations Open play time (i.e., no facilitation)

11am 11:30am WALL OF IDEAS Facilitators to scribe on flip chart paper as participants in a large group discussion pose thinking questions to extrapolate ideas/concepts from their personal experiences into the new/re-envisioned IP. After all ideas are posed, facilitators will read out ideas, streamlining ideas and then participants will be asked to vote for their top two ideas that theyd like to do a fast prototype on. Ultimately, there should be 5 total break out groups so facilitators will need to narrow it down.

11:30am 12:15am FAST PROTOTYPING Given the groups that formed in the last exercise, participants will now be doing some fast-prototyping. Here are the guiding questions for the group: o Is this toy gendered? What is the age target? o Is there a social factor to the toy? o When do I play this? At what time of day? o Think about invisible vs. visible audience for the toy? o Is this toy played with in conjunction with other activities? o How would this make you feel? o How can your meaningful play experience be relevant to this product? o How do you incorporate some of the other play areas into this idea? o Are there other areas not represented here you would incorporate into this idea/design? 12:15pm 1:00pm LUNCH 1:00pm 1:20pm T&D DESIGN TEAM PECHA KUCHA PRESENTATION T&D Design Team representatives will share ideas on o A) Viewmaster o B) Active Play o C) Corporate responsibility o D) Social Trading Objects

1:20pm 2:45pm RANDOM PACK VIEWMASTER TRANSMEDIA PROPERTY In this activity, small groups will receive packs of random assortments of Viewmaster slides with devices to help them think about the depth and breadth of different Viewmaster play experiences. They should incorporate ideas from compelling play experiences earlier in the day and also from the T&D Design Team Pecha Kucha presentation. Facilitators will provide provocative questions on environment and perspective. 2:45pm 3:45pm PRESENT IDEAS FOR FEEDBACK Coming back to the large group, the small groups will present the ideas they generated in the last activity. Then, the entire group will vote on ideas that theyd like to move forward. 3:45pm 4:00pm: MOVING FORWARD + CLOSING REMARKS Discussion + Next Steps Thank participants for their participation and involvement.

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