agile MCQ.pdf country of origin mcq.docx lifebuoy mcq.docx MCQ baby ruby.docx MCQ for Case Number 10.

docx MCQ.docx MCQ_ExxonMobil.docx Pepsico MCQ.doc Product Management_NewCoventGardenFood_ MCQs.docx Proposed Questions.docx Theatre sans fil.docx wintelism mcq.docx

MCQ_Investigating_Users_Acceptance_in_Designing_and_Marketing_Sustainable_New_Produc

Which one of the following statements is true regarding SCRUM? Only the last phase is defined. Only the phase and the last phases are defined. None of the phases are defined. Only the first phase is defined.

The origin of SCRUM process can be traced back to: United Kingdom Germany Netherlands Japan

Effort estimation at Planon is done in terms of: Complexity Points Standard Tasks Energy Grades None of the above

Which of the following exist outside the Planon development team? Designers Testers Lead programmers Lead Architect

Sprint duration at Planon is of: 1 Month 24 Hours 1 Week 2 Months

Which of the following is the starting point of the SCRUM process? Vision Theme Concept Requirement

MCQ
The first part of the article examines how designation of origin a. b. c. d. e. Influence consumers Industrial buyers Both a and b In made in theme None of the above Ans : both a and b

As per the survey the country of origin references are mostly used in which stage of plc a. b. c. d. e. Introduction Growth Maturity Both a & c Both a & b Ans : introduction

The brand name curve a. Rises rapidly in the growth stage but then decreases afterwards b. Rises slowly in the first stage but then increases sharply afterwards c. Shows that brand name ultimately does not work as compared to country of origin name d. Both a and c e. None of the above Ans: b

Findings in country of origin marketing over plc indicate that consumers use the country of origin cue symbolically that is associative link. Which link is correct? A. B. C. D. E. Denmark technology & engineering France agriculture Germany fashion and design All of the above None of the above Ans: none of the above

Find which one is incorrect The cognitive components may be defined as the attributes by which the buyer understands the characteristics of a country in an intellect way. Example A. B. C. D. E. The countrys perceived socio- economic attributes Cultural attributes Political attributes Economic attributes All of the above

Ans : d

Questions on Lifebuoy case study

1. What was the social/ marketing initiative started by Lifebuoy in India for Rural Hygiene development known as? Swasthya Chetna Gram Swasthya kriya Swasthya Parivaar Sukhi Parivaar Lifebuoy chetna 2. When was Lifebuoy introduced in India? 1895 1927 1899 1905 3. Which variant of Nirma was launched in India to fight against Lifebuoy? Nirma Bath Nima Rose Nirma Active Nima Sandalwood 4. Which companies merged to form Hindustan Lever Limited? HVMC, Lever brothers India Ltd., United Traders Ltd. HVMC, HUL United Traders Ltd., Lever Brothers India Ltd. HUL, United Traders Ltd., HVMC 5. What is Lifebuouys current Tagline? Tandurusti ki raksha karta hai Lifebuoy Lifebouy hai jahan, tandurusti hai wahan Darr kea age jeet hai Ab koi darr nahi

1.What markets did baby Ruby entered into? A. Books, TV Shows C. TV shows, Movies B. Books, Movies D. Movies, Merchandises

2. Which countrys rights did Sheldon buy from the Author? A. South America C. North America B. USA D. UK

3. Who was Sheldon Bloomefiled? A. Senior Vice President, MMW C. Vice President, Galaxy Pictures B. Chairman and CEO, MMW D. Senior Vice President, Promotions, Q&G

4. What was Grant McCracken's Strategy? A. Create a brand of Baby Ruby B. Line extension a cyclical process C. Line extension over a period of time D. Save the copyrights of Baby Ruby 5. The worth of Licensing Industry? A .70 Billion Dollars B. 90 Billion Dollars C. 80 Billion Dollars D. 60 Billion Dollars

MCQ for Case Number 10: New product development in Financial Service Industry
1. Which amongst the following isnt a card offered by MAX transaction account? a. MAX Cash b. MAX Guard c. MAX Info d. MAX Law 2. According to the case, which amongst the following is most important factor contributing to product success? a. Superior Product b. Effective Sales Force c. Competitive Pricing d. Effective Promotion e. No Effective Competition 3. A document in which project objectives are mentioned and which is reviewed by senior level management for approval is called? a. Market potential analysis Report b. Focus Group c. Basis of Interest d. go/no-go decision document e. Review Report 4. What are the characteristics that distinguish a service from a product? a. Intangibility b. Inseperability c. Heteroginity d. Persishibility e. All the above 5. During the IT check before launch it was discovered that the ATMs didnt accept the cards. Subsequently there was a delay of: a. 2 days b. 1 week c. 2 weeks d. 1 month 6. Which of the following lifestyle images was not examined during the positioning of MAX? a. Sensitive b. Macho c. Feminine d. Carefree

1. RFID was developed in the year? i. 1998 at Los Alamos ii. 1992 at Los Alamos iii. 1987 at Los Alamos iv. 1977 at Los Alamos 2. The automotive industry is a term that covers : i. a wide range of companies and organizations involved in the design, development, manufacturing, marketing, and selling of motor vehicles, towed vehicles, motorcycles and mopeds ii. a wide range of companies and organizations involved only in the design, of motor vehicles, towed vehicles, motorcycles and mopeds iii. a wide range of companies and organizations involved only in the manufacturing of motor vehicles, towed vehicles, motorcycles and mopeds iv. usually includes industries dedicated to the maintenance of automobiles following delivery to the end-user, such as repair shops and motor fuel filling stations 3. The typical benefits of using RFID with PLM is: i. Reduced time to market ii. Lower total development cost iii. Lower manufacturing cost iv. Reduce out-of-stock or over-stock situations v. More customer-oriented Options: i. ALL of the above ii. None of the above iii. Only 1,2 and 3 iv. Only 2 and 4 4. PLM Strategy benefits in: i. Improved service quality ii. Reduced repair time iii. Improved service profitability Options: None of the above Only 1 and 3 Only 2 and 3 ALL of the above

i. ii. iii. iv.

5. The challenges of applying RFID in PLM are: i. ii. iii. iv. Infrastructure Standards choice Policy choice All of the above

Where is ExxonMobil based out of? Austin, Texas Irving, Texas <-Answer Houston, Texas Dallas, Texas What is the full form of NPD? New Product Development <-Answer New Process Development Novel Product Development New Process Determination How many stages and gates are there in the stage gate process? 5 stages and 5 gates <-Answer 4 stages and 6 gates 6 stages and 4 gates 4 stages and 4 gates PIP stands for: Product Innovation Process <-Answer Process Interim Parameter People Involvement Process Party In Progress Who is the Portfolio Manager in NPD? R &D Head CEO Operations Manager Marketing Manager <-Answer The launch decision is taken after: Gate 1 Gate 2 Gate 3 Gate 4 <-Answer Gate 5

1. Which country is the major producer of oil palm? Malaysia Indonesia Colombia Thailand 2. Which is topmost level of Ashby & Johnson Theory of Needs for Product Design and User Acceptance? Functionality Satisfaction Usability Needs 3. Success of a product is the ability to attract customers through Tactile Response Acoustic Response Visual Response All of these 4. How many units of benches were installed in the Kuala Lumpur Airport using non-skin particleboard? 5 10 15 20 5. The first level of framework for user experience involves? User interface Personality Environment Product novelty

Answers: 1)b 2)b 3)d 4)d 5)a

Case Study PepsiCo: Breeding Reverse Innovation in India

Q1 Pick out the brand acquired by PepsiCo 1. Gatorade 2. Ruffles Chips 3. Tropicana 4. Dorito Chips Q2 Name the technology/ Practice developed by Pepsico in Indian contract farming 1. Direct Seeding 2. Water Sprinkler 3. Biomass Q3 Besides products, PepsiCo has been providing solutions for: 1. Cultivation 2. Conservation 3. Distribution Issues 4. Cost effectiveness 5. All of the above Q4 PepsiCo entered India in: 1. 1979 2. 1981 3. 1986 4. 1989 Q5 In 2008, PepsiCo had reported a growth of 19% in its revenues in spite of the economic recession. The company presented a profitable picture from the international market, emerging markets being the key area. What was the key decision taken in countries like Russia and China to post such profits? 1. Advertising and Promotion 2. Acquiring local companies 3. Customizing its products 4. Identifying new market segments Q6 How much percentage of promotion for PepsiCo was done through supermarkets ? 1.15% 2.6% 3.35% 4.51%

Questions: 1. Under which soup category does the New Covent Garden Soup falls? Wet ambient or tinned soups Fresh chilled soups Dry powder soups Frozen soups 2. New Covent Garden Soup has the second highest share in UK soups market. Which soup company is the market leader? Beacon Foods Premier Foods Yorkshire Provender Heinz 3. Which strategy/strategies did New Covent Garden Food Company followed to fend off competition from me too companies? Repositioning Brand Extension Premiumization All of the above 4. Which system has FSA come up with to indicate the healthy or unhealthy presence of nutrients in food products? Traffic Light System Healthiness Indicator System Nutrient Percentage System None of the Above 5. What is the NOT the unique selling proposition of New Covent Garden Soups? Freshness Low Price Premium Quality Healthiness

6. When was New Covent Garden Soup Company conceived and presently, which is the parent company of New Covent Garden Food Company? 1967, Singapore Airport Terminal Services 1989, Jack Daniels Foods Company 1987, Hain Daniels 1997, Hain Fresh Foods Company 7. Which British multinational grocery and general merchandise retailer recently delisted New Covent Garden Soups in order to back its own brand New York Soup Company? Sainsburys TESCO UK ASDA Booths

Answers: 1. 2. 3. 4. 5. 6. 7. Fresh chilled soups Heinz All of the above Traffic Light System Low Price 1987, Hain Daniels TESCO

QUESTIONS
1. What activity must not be outsourced by industries? Core Activities Non-Core Activities Production Logistics 2. What is the type of relationship followed by Chinese in their businesses? Guanxi Confucianism Contractual Long-term & Mutual 3. What factor should be given more emphasis vis--vis the apparel industry w.r.t. outsourcing by CL China? Technology Speed to market Cost savings Product value 4. What is the best method of supplier selection? Back ups Multiple contracts Ad hoc basis None of the above 5. Is complete outsourcing of production desirable? Yes No Only business, not production Only production, not business

1.What strategies does TSF use to attract audience a.Soundtracks b.Giant Puppets c.Languages d.All 2.Which tradition influenced the conception of TSF ? a.Bunraku b.Daehakro c.Shingeki d.Kabuki 3.Which is the first play that TSF created for children? a. Jeux de Reves b.The Hobbit c.Le Couronne de Destin d.Le Seigneur de Anneaux 4.TSF adopts which of the following approaches in marketing its plays? a. Market Driven b. Prime-Mover c. Driving the market d. Push-strategy 5. The case study of Giant Puppet Theatre is about : a. Cultural Product Management b. Product management of Puppet c. Product management of a Theatre d. Product management in Cultural and Performing arts 6.Which of the following has been the most effective tool in breaking the stereotype that Puppetry is primarily associated with children ? a. Internet b. Social Networking c. Word of Mouth d.Television

MCQ

Product cycle, Wintelism, and cross-national production networks for developing countries - China's telecom manufacturing industry as a case

1. What industries catered to the medium level telecom market of China? a. Direct Import from Western countries b. Direct Import from Asian Countries (Korea, Japan) c. Local subsidiaries and JVs with MNCs d. Indigenous industries 2. Interrupted product cycle means a. The technology in a developing country is outdated in the developed countries b. The developing countries stop the manufacturing and start importing the technology c. The Government policies restrict the import of the technology as it wouldnt do any good to the market d. The demand in the developing countries increases for an advanced technology

3. The major reason for the attraction of developed countries to outsource the production to developing countries was a. The expertise of the developing countries in manufacturing b. For a large market available in these developing countries c. The support by the Government of the developing countries in import/exports d. The low cost labour available in the developing countries 4. Reverse Cross-national Production Networks are a. The MNCs which cater to the market of the developing countries with JVs with local subsidiaries b. Developed countries outsourcing the production for low cost labour c. Indigenous industries outsourcing the weaknesses and going global with their product d. The government intervening with guidelines for foreign entries

5. The integrated system elements in the production value chain could be disintegrated due to a. Direct Import b. Wintelism c. Cross-national Production Network d. Product cycle