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Computer shops or Internet cafes are one of the most in demand businesses here in the Philippines.

Since our country is not capable of having a ratio of one computer to one family, it is a more practical way for them to rent computers whenever people would like to communicate or transact with other people whenever they want to or whenever it is needed. Communities here in the Philippines, especially in the metro area are far industrialized and demands higher and faster technology to be used. Institutions such as schools and offices use computers and other technologies to be able to do their everyday work and since not all can have access to their office computers will be likely to rent computers to finish their work. Other people also use computers to reach other people who are in other countries via the Internet. Others just want to have their past time and play games by themselves or with their clique. These are mostly the reasons why we would establish an Internet caf/computer shop. . Our objective is to make a marketing strategies plan with technical feasibility. To be able to

have knowledge before establishing a computer shop.To earn profit at less investments.To satisfy our customers by providing the best quality service at effective price.To give quality services to those who need the services we offer. In order to accomplish the objective, there are factors that we have to consider.Our first objective is to acquire knowledge before establishing a computer shop. We must learn the marketing strategy that includes the right place for the internet cafe, management that includes the right management in running an internet cafe and the maintenancethat includes the right way of taking care of the units and other devices. Our second objective is to plan a marketing strategy. In planning a marketing strategy we must consider the place and the kind of people living in that place because it can tell whether the internet caf will earn a lot of profit or not. Our third and fourth objective is to earn profit at less investment and provide customers with best quality service at effective price. In order to earn profit in a less investment and provide customers with best quality service at effective price, we must choose units and devices that arereliable and affordable. Our last objective is to give quality services to those who need the services we offer. For us to give quality services to our customers we need to be sure that the services we give to them is reliable. We must maintain the good quality of our devices and we must give proper assistance to every customers. Achievement of this business, guarantee a 100% return of investment. It assures to be a strong computer shop against among its competitors. The said computer shop will accommodate 12 working computers and one computer server. In a land location with 4x6 meters at bumatay street, mandaluyong city. there would be no possibility of no having costumers because its place where nearby

schools. students would be the a regular costumer.Daily operation would gain a 3,000 of income. and I think this business will grow day by day but it will last after 10 years. In the future Internet will be free for everybody to use. They dont need to rent in computer shops anymore. Customers might have their personal computers or hi-tech gadgets that they can use to surf in the internet. The computers that we are currently using might be phased-out within ten years time. New technology might arise from the market. The need to upgrade the computers is a must. Natural disasters like flood and earth quakes might affect the flow of our business. Online downloading of multimedia and software files will be banned if the government implemented a new law. The computer shop will be out of business soon as it will be effective because some of the customers have the tendency to download from the internet. Not all the programs that the customer need is the computer shop. Computer shop competitors might arise near our business. They might have lower rates than our computer shop offers.

Plant location

exact place

Clients Unit Specifications (PC Express) Devices Processor Motherboard Hard Disk RAM Video Card AVR Monitor Mouse Headphone Keyboard Webcam Specification Athlonx2 270 (3.4G) 2MB Asrock A75-HVS SFM VSL/DDR3 180 GB Seagate Barracuda KINGSTON 2GB 1333 DDR3 Gainward GT220 1GB DDR3 128-Bit AVR metal case 4 sockets with 110V 17 Focus LM1730 LED CM-022-P PS/2 Optical Mouse HP-043-LA (L-520 MV) Keyboard (PS2) Black (USB-170) CD-R King Webcam Cost 2,330 2,810 1,600 640 2,110 270 3390 99 50 160 250 Total = 13,709 Maintenance Cost Per Year 1,165 1,405 800 320 1,055 135 1,695 48 25 80 125 Total = 6,854

Server Unit Specification (PC Express) Devices Processor Motherboard Hard Disk RAM Video Card AVR Monitor Mouse Headphone Keyboard Webcam Printer Specification Athlonx2 270 (3.4G) 2MB Asrock A75-HVS SFM VSL/DDR3 180 GB Seagate Barracuda G.Skills/ Corsair 4GB DDR3 Gainward GT220 1GB DDR3 128-Bit AVR metal case 4 sockets with 110V 17 Focus LM1730 LED CM-022-P PS/2 Optical Mouse HP-043-LA (L-520 MV) Keyboard (PS2) Black (USB-170) CD-R King Webcam Cannon E500 A10 (P688-600, CL 98-710) Cost 2,330 2,810 1,600 990 2,110 270 3,390 99 50 160 250 3,850 Total = 17,909 Maintenance Cost Per Year 1,165 1,405 800 495 1,055 135 1,695 48 25 80 125 1,925 Total = 8,954

Client Units Total x 12 + Server Unit Total = Total Cost 13,709 x 12 = 164,508 + 17,909 = 182,417 Per Day Income = 2,000 2,000 x 30 = 60,000 x 12 = 720,000 Expected Annual Income = 720,000 20,000 Electric bill per day 20,000 x 12 = 240,000 Expected Annual Electric Bill = 240,000

Expected Annual Income (Total Cost + Expected Annual Electric Bill) = Profit 720,000 (182,417 + 240,000) = 297,583 Profit = 297,583

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