Titan Industries

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Titan Industries Limited

Type

Public

Industry

Luxury goods

Founded

1987

Headquarters Bengaluru[1], India

Area served

Global

Key people

Vikram Kapur (Chairman) Bhaskar Bhat (MD)

Products

Watches/accessories, jewelry, precision engineering andEyewear

Revenue

8,942 crore (US$1.63 billion)(2012)[2]

Net income

601 crore (US$109.38 million)(2012)[3]

Employees

6,000

Parent

Tata Group Tamil Nadu Industrial Development Corporation

Website

www.titan.co.in

Titan Industries Limited is the world's fifth largest wrist watch manufacturer and India's leading producer of watches under the Titan, Fastrack, Sonata, Nebula, RAGA, Regalia, Octane & Xylys brand names. It is a joint venture between the Tata Group, and the Tamil Nadu Industrial Development Corporation (TIDCO).[4] Its product portfolio includes watches, accessories and jewelry, in both contemporary and traditional designs. It exports watches to about 32 countries around the world with manufacturing facilities in Hosur, Dehradun,Goa and manufactures precious jewellery under the Tanishq brand name, making it India's only national jewelry brand.
Contents
[hide]

1 Watch division

1.1 HTSE technology

2 Precision Engineering Division 3 Jewellery division

3.1 Titan Eye + :Prescription Eyewear Division (PEW)

4 References 5 External links

[edit]Watch

division

A Sonata wrist watch

A wrist watch from TITAN

A wrist watch from TITAN (Octane Series)

Titan Watch division was started in 1987. At launch it was the third watch company in India after HMT and Allwyn. Titan formed a joint venturewith Timex, which lasted until 1998, and set up a distribution network across India. As of 2010, Titan watches account for a 60% share of the total Indian market and are also sold in about 40 countries through marketing subsidiaries based in London, Aden, Dubaiand Singapore. In October 2012, Titan partnered up with Zee Watch Group, becoming the sole distributors of Titan watches in the Americas. Titan watches are sold in India through retail chains controlled by Titan Industries. Titan Industries has claimed to have manufactured the world's slimmest wrist watch branded as Titan Edge.[5] Produced indigenously after four years of research and development, the Titan Edge has a total thickness of 3.5 mm and a movement of 1.15 mm. Apart from the Titan Edge, Titan also offers Steel, Regalia, Raga, Fastrack, Technology, Nebula, Bandhan, Sonata, Octane, specialR. Fastrack is a popular brand among youth in India. Fastrack watches come in a variety of styles, shapes and colors. On 4 March 2010, Titan Industries announced the launch of its first Titan flagship store, located at Opposite Shoppers Stop, Bandra Linking Road, Mumbai, India. The store is spread over 2,500 sq ft (230 m2) and houses more than 1500 watches on display from Titan like Purple, Automatics, Orion, Raga, Edge, Nebula, and many more. [6] On November 16, 2011, Titan Industries acquired Swiss watch maker Favre-Leuba for Euro 2 million.[7]

[edit]HTSE

technology

In July 2011, Titan launched the HTSE (High Tech Self Energized) collection of watches which run on light.[8] According to Titan, these watches can be charged with as low as 200 lux of light, which makes them chargeable with light even from a candle.[9] In its press release, the company said that "HTSE draws its design inspiration from the most complex self-energising bodies built by mankind space stations, satellites and spaceships. Targeted at the tech-savvy, young urban male, this ultra-modern assortment is truly an epitome of style and technology."[10] These watches are at current[when?] available at select outlets in select cities throughout the world.

[edit]Precision

Engineering Division

Precision Engineering Division of Titan was started in 2002. It has become one of the leading manufacturers of Precision Parts forAutomotive and Aerospace Industries. The Diverse Product range includes pointers, dashboard clusters like Fuel Gauge, Temperature Gauge, Gear Shift Indicators, Clocks for Automobiles and any kind of Injection molded Plastic parts, Electromechanical Assemblies for automobiles, all kinds of pressed and turned parts for automobiles. The Tooling Sector of Precision Engineering Division manufactures all kinds of Press Tool, Molds, Jigs, Fixtures for various industries. Titan Automation Solution, a part of Precision Engineering Division is a leading Automation Solution Provider for all kind of industries. They made significant contributions to add value during the product development

stages of the low-cost water purifier, Tata swach, developed by Tata Chemicals. The Automation Solution applied its precision engineering capabilities to supply automation solutions for the development of special assembly presses that enabled mass production of Tata swach.[11]

[edit]Jewellery

division
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Tanishq is currently the most prominent jewellery brand of India, and it pioneered the concept of branded jewellery and ornaments in India. The name Tanishq has been formed by combining "Ta" (the first two letters of Tata) and "Nishk or Nishkh" (meaning gold coin or necklace in Sanskrit).[12] Tanishq is India's largest jewelry brand with a wide range of jewelry in 22Kt pure gold studded with diamonds or colored gems. It is the fastest growing jewelry brand in India.[citation needed] Tanishq, established in 1995, challenged the established family jeweler and introduced new rules in precious jewelry; a category as old as civilization. Tanishq challenged the age-old jeweler's word with Tata's guaranteed purity. Tanishq's initial foray into the jewelry business was a failure though. Tanishq at first introduced 18 Kt gold jewelry advertising 18 Kt as the 'international standard.' This less pure gold was completely rejected by the market dominated by (purported) 22 Kt gold. Later on, it exploded the market with facts about rampant impurity across India. It introduced technology-backed challenge in a category completely governed by blind individual trust. Tanishq introduced innovations like Karatmeter, the only non destructive means to check the purity of gold; machine made jewelry, which offers superior finish and value to the customer and handcrafted jewelry which is influenced by various jewelry traditions of India. Tanishq has set up production and sourcing bases with thorough research of the jewelry crafts of India. The 135,000 sq ft (12,500 m2). factory is equipped with the latest and most modern machinery and equipment. The factory complies with all labor and environmental standards, located at Hosur, Tamil Nadu. The brand brings together the work of karigars, who specialize in different styles of making jewelry. Karigars, who continue to be an exploited lot with other jewelers, are paid fair remuneration and work under good working conditions in Tanishq.

[edit]Titan

Eye + :Prescription Eyewear Division (PEW)

The PEW business is Titan's latest retailing venture. Titan Eye +, the third major line of consumer business from Titan Industries Ltd, ventured into the eyewear segment in March 2007. The move was an initiative to redefine the industry and straddle the marketplace with exacting quality standards, unparalleled in Indias eyewear industry.

Titan Eye+ offers wide range of stylish and contemporary eyewear through 211 exclusive optical stores across the country. Benchmarked against the best in the world, Titan Eye+ will herald standardization Titan Eye +, in sync with Tata s principles of quality and trust, offers international quality standards and practices coupled with various aspects such as transparency in prices, style and contemporary design in the eyewear segment and new practices in the highly fragmented and undifferentiated Indian optical retail segment.[13] .

[edit]References

1. 2.

^ "Company Profile". Titan Industries. ^ http://www.moneycontrol.com/financials/titanindustries/profitloss/TI01#TI01

3.

^ http://www.moneycontrol.com/financials/titanindustries/profitloss/TI01#TI01

4. 5.

^ "Company Profile". Titan Industries. Retrieved 2007-01-08. ^ "Titan launches Edge, the slimmest watch in the universe" (Press release). 2002-05-21. Retrieved 2006-08-04.

6.

^ "Titan presents a luxurious shopping experience at Indias most beautiful watch store". 4 March 2010. Retrieved 9 March 2010.

7.

^ "Titan acquires Favre Leuba". 16 November 2011. Retrieved 16 November 2011.

8. 9.

^ http://www.tata.com/media/releases/inside.aspx?artid=b1molb8Lnlk= ^ http://www.tata.com/media/releases/inside.aspx?artid=b1molb8Lnlk=

10. ^ http://www.tata.com/media/releases/inside.aspx?artid=b1molb8Lnlk= 11. ^ Tata Swach 12. ^ WIPO, Arbitration and Mediation Center. "Titan Industries Limited v. Tanishq Corporation". Case No. D2000-1793. Retrieved 2006-09-26. 13. ^ http://www.titaneyeplus.com/aboutus.htm

[edit]External

links

Titan PED Homepage Titan Homepage Xylys Homepage TIDCO Homepage Tata Tanishq official website

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Tata Group

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