MBA - FINANCE PROJECT TOPICS LIST

TOPICS BASED ON INDIAN FINANCIAL SYSTEM (Financial Services, Financial arkets, Financial Institutions and Financial Instruments) Performance evaluation of Mutual Funds (sector wise like Automobile. Banking, FMCG, Textiles, Cement, tware, Real Estate etc.) Comparative Analysis of Mutual Funds performance (Sector wise) Systematic Investment Plan (SIP) in Mutual Funds (Sector wise) Comparison of Mutual Funds with Equity Comparison of Mutual Funds with ULIPS (Unit Linked Insurance Plans) Investors perception towards Mutual Funds Fundamental Analysis of Equity Technical Analysis of Equity Arbitrage trading analysis Investors perception towards stock market investment Comparative study of share market and Mutual Funds A study on best performing scrips in NIFTY Online Trading System Risk & Return analysis of Equity Risk & Return analysis of Portfolio Management Derivatives (only options - Call and Put Options) Derivatives ( only Futures - Stock and Index Futures) Derivatives ( both Futures & Options) Commodity Trading Analysis (Gold & Silver) . Commodity Trading Analysis (Base Metals) Initial Public Offer Analysis (IPO) Follow on Public Offer Analysis (FPO) Forex Trading Analysis A study on Foreign Direct Investment (FDI)in India A study of Foreign Institutional Investors (FII) in India A study on Venture Capital Financing in India A study on Spectrum of Investment Avenues in India A Study on " Foreign Exchange Risk Management" A Study on working of "NSDL & CDSL" A Study on "CREDIT RATING" American Depository Receipts (ADR) Global Depository Receipts (GDR) SEBI and Investor Protection - A study Problems of stock brokers vis-a-vis the share transfers. Impact of Liberalisation on Capital Market. Working of National Stock Exchange (NSE) Working of Stock Exchange in India - A comparative study of BSE and NSE Mergers and Acquisitions in India - A study Role of Institutional and small investors in Capital Markets in India. . Status of Equity Research in India. Issue Management Liberalisation and Integration of Financial Markets. Portfolio Management Practices of Mutual Fund. Problems and Prospects of Non-Banking Finance Companies (NBFC) Management of Non-Banking Finance Companies - A study of selected units Financial Services - Growth and Development - A study of selected companies. Trends in Mutual Funds - A case study

Problems and Prospects of Venture Capital - A case study Effetc of Liberalisation on Savings and Investments in India. Liberalisation and the Recent Trends in Financial Intermediation.

1) 2) 3) 4) 5) 6) 7) 8) 9)

EOQ (Economical Order Quantity) ABC analysis (Inventory) Vendor Performance Centralised Purchase Company analysis with Ratio/Fund Flow Study of Stock Exchange Role of SEBI (Securities Exchange Board of India) Role of Small Scale Industries in Developing Nation Cash Management / Fund Management

10) Mutual funds 11) Labour Welfare Scheme 12) Working Capital Management 13) Role of SIDBI (Small Industries Development Bank of India) 14) Importance of Budget 15) FDI (Foreign Direct Investment) 16) Essentials of a Valid Contract 17) Credit Cards 18) Private Sector Banks 19) Corporate Finance 20) Internet Banking 21) Capital Markets 22) TDS Contractors/Salaries 23) Value Added Tax 24) Finance Scams in India 25) Comparative Study of Industries (Financial Angle)
list of Finance Topics:

01. 02. 03. 04. 05. 06. 07. 08. 09. 10. 11. 12. 13.

Cash management Management of financial services Working capital Inventory control Audit and Accounting Budgeting/Cost Control Business Valuations Cost Benchmarking Electronic Funds Transfer Factoring/Financing Product/Customer Profitability Project Assessment, Feasibility Risk Management

Working Capital management The Impact of Working Capital Management on Cash Holdings Capital structure - Capital Structure and Dividend Policy: Evidence from Emerging Markets Ratio analysis - Financial Performance Using Ratio Analysis Financial Modelling of a company for last 10 years, leading to a analysis of its ratios. Liquidity Analysis Comparative Valuation Corporate lending Industry analysis and company analysis on a scenario basis, competitiveness, growth potential and credit analysis Debtor management Research in Risk management, Banking, Derivatives etc International Banking, Foreign Exchange, Monetary Economics, Micro Finance, Rural Finance The Effects of Financial Constraints on Corporate Investment Decisions and Demand for Liquidity Corporate finance Capital budgeting Capital Budgeting and Initial Cash Outlay(ICO) Uncertainty Virtual finance Financial Planning and forecasting Structured Finance Computational finance Optimization Methods in Finance Dependence on external finance: an inherent industry characteristic? Project Finance as a Tool for Growth Creating Value through Financial Management Cost Reduction and Control New Financial Approaches for the Economic Sustainability in Manufacturing Industry Activity-based costing and management Fundamental Analysis to Assess Earnings Quality EQA Earnings quality Analysis Zero Base Budgeting International business - Project Reports on International business International finance Investment banking Investment management Venture Capital - Venture Capitalists on the Seed Stage Arena: A Fit or Misfit

SECURITIES MARKET

82. job satisfaction 83. job satisfaction in PAPER INDUSTRY 84. job satisfaction in TEXTILE COMPANY 85. JOB SATISFACTION in soft ware company 86. JOB satisfaction in TEXTILE SPINNING MILL 87. job satisfaction level 88. Job satisfaction of employees in TEXTILE MILLS 89. job seekers potential & consulting awareness 90. Labour welfare measures at STEEL INDUSTRY 91. macro economic factors of share price mvmt 92. MARGINAL COSTING AND BREAK EVEN ANALYSIS 93. MARKET FEASIBILITY OF BULK SELLING OF INTERNATIONAL LONG DISTANCE CALLS FOR BHARTI CELLULAR LIMITED 94. operating & financial performance of SALEM STEEL PLANT 95. OPERATING AND FINANCIAL PERFORMANCE OF SOUTHERN IRON AND STEEL COMPANY 96. ORDER PROCESSING SYSTEM 97. organizational culture-salem steel plant 98. Organisational Climate 99. organisational climate in TEXTILE (HOSIERY) COMPANY 100. ORGANISATIONAL CULTURE 101. organisational culture, over all performance, motivational factor 102. PAYROLL SYSTEM 103. PERCEPTION OF LIFE INSURANCE AGENCY 104. PERCEPTION OF MOBILE PHONE SERVICE PROVIDERS 105. Performance Appraisal for managerial employees in LVB 106. performance appraisal 107. PREFERENCE OF SALARIED CLASS ON VARIOUS INVESTMENT OPTIONS AVAILABLE TO THEM 108. PRODUCT MIX SPB 109. RISK PERCEPTION AND PORTFOLIO 110. role of HR in Total Productivity Maintenance 111. SAFETY AND WELFARE MEASURES PROVIDED TO THE EMPLOYEES AT XXXXX PORT TRUST, XXXXX 112. safety welfare measures 113. satisfaction level of employee on various welfare facilities 114. SATISFACTION LEVEL OF SERVICE PROVIDED BY TATA INDICOM VIS--VIS ITS COMPETITORS 115. SELECTION OF APPROPRIATE PRODUCT MIX FOR PROFIT MAXIMISATION in paper industry 116. STRATEGIES TO INCREASE THE CUSTOMERS 117. study of non performing dealers & to convert them into performing dealers 118. STUDY ON AIDED AND UNAIDED BRAND RECALL OF ICICI LOMBARD GENERAL INSURANCE COMPANY LTD., XXXXX WITH SPECIAL REFERENCE TO 119. STUDY ON CORPORATES AND JOB SEEKERS 120. STUDY ON CUSTOMER AWARENESS ABOUT ICICI

121. STUDY ON CUSTOMER SATISFACTION ABOUT CASTINGS 122. STUDY ON INVESTMENT PATTERN AND PREFERENCE OF RETAIL INVESTORS IN XXXXX CITY WITH SPECIAL REFERENCE TO MUTUAL FUNDS, FOR KARVY 123. Study on the Purchasing Pattern Of Finolex 124. study on whether taxation is selling tool for life insurance with special reference to ICICI 125. STUDY TO IDENTIFY WHY THE STD. USAGE BY AIRTEL CUSTOMERS IN XXXXX IS LESSER THAN THE NATIONAL AVERAGE 126. system - DESIGN AND DEVELOPMENT OF PRODUCTION MONITORING SYSTEM IN SNQS SOCKS 127. The Effectiveness Of The Existing Appraisal System At Indian Airlines And To Suggest Measures For The Improvement Of The System 128. TOTAL PRODUCTIVITY MAINTENANCE 129. various invetsment avenues with special ref to MF 130. WOKING CAPITAL MGT 131. A multi-dimensional analysis of working capital management, techniques, tools and changing patterns in a manufacturing concern at XXXXXX. 132. Absenteeism-of-Employees 133. An Analysis of the Profitability & performance of Michingan Auto Insurance 134. ANALYSIS OF CONSUMER BEHAVIOR TOWARDS SHARE TRADING AND SALES PROMOTION OF INDIABULLS SECURITIES LTD 135. ANALYSIS OF CONSUMER BEHAVIOR TOWARDS SHARE TRADING AND SALES PROMOTION OF KOTAK SECURITIES LTD 136. ANALYSIS OF CONSUMER BEHAVIOR TOWARDS SHARE TRADING AND SALES PROMOTION OF KARVY LTD 137. ANALYSIS OF CONSUMER BEHAVIOR TOWARDS SHARE TRADING AND SALES PROMOTION OF GEOJIT SECURITIES LTD 138. ANALYSIS OF EQUITY FUNDS OF MUTUAL FUNDS WITH SPECIAL REFFERENCE TO APOLLO SINDHOORI FINANCE SERVICES 139. ANALYSIS OF INSURANCE & IRDA TRAINING 140. ANALYSIS OF RETAIL INDUSTRY 141. ANALYSIS OF THE FOREX MARKET 142. analytical framework of project financing & analysis of the existing project appraisal mechanism at bank 143. analytical study of training in XXXX company 144. ANNUAL REPORT ANALYSYS finance 145. ANNUAL REPORT ANALYSYS OF ADLABS 146. A-REPORT-ON-CREDIT-APPRAISAL-OF-INDUSTRIAL-FINANCE-FOR-SMEs 147. A-Study-on-Customer-Perception-in-Banking-Industry-Using-Gap-Analysis 148. A-Study-on-Customer-Perception-Towards-the-Services-Offered-in-Retail-Banking 149. A-STUDY-ON-INVESTORS-PERCEPTION-TOWARDS-ONLINE-TRADING 150. A-STUDY-ON-INVESTORS-PERCEPTION-TOWARDS-ONLINE-TRADING in Religare 151. Attrition

152. AWARENESS OF DIFFERENT FINANCIAL PRODUCTS SPECIALREFERENCE TO MUTUAL FUNDS AMONG FINANCIAL ADVISORS IN XXXXXX 153. Banking-Industry-Vison-2010 154. Bank-Marketing 155. Bank-Marketing - A whole study 156. BRAND IMAGE 157. BRAND mgt PROJECT 158. Brand-Image --- Apollo-Tyres 159. Branding- mgt 160. Brand-Management - Category Attractiveness & Product Opportunity 161. brand-managment in communication sector 162. BUDGET PROCEDURE & ANALYSIS 163. BUDGETARY CONTROL 164. BUILDING MARKETING STRATEGY 165. capital budgeting 166. capital structure analysis 167. CAPITAL STRUCTURE AND FIRM'S PERFORMANCE 168. Capital budgeting 169. Capital Asset Pricing Model 170. carbon credit futures 171. cash-Management-at-Indian-Oil-Corporation-Ltd 172. Cash-Management-Report at BANK 173. Cash-Mgmt-in-Bank-of-India 174. Cement-Market - MARKET SURVEY OF RETAIL MARKET & SALES PROMOTION 175. Commercial-Banking-Service 176. COMPARATIVE ANALYSIS OF EQUITY & DERIVATIVE MARKET 177. Comparative Evaluation Strategies in Mergers and Acquisitions 178. comparative-analysis-of-bank 179. Comparative-Analysis-of-Public-and-Private-Sector-Steel-Companies-in-India 180. COMPARISON ON MUTUAL FUND SCHEMES 181. Comparitive-Study-ICICI-HDFC life insurance 182. Compensation Management 183. compensation_policy 184. Competition Issues in Indian Steel Industry 185. Competitive Analysis of Trading 186. competitive analysis of trading reliance money 187. COMPNY ANALYSIS --- ITC 188. CONSUMER BEHAVIOR TOWARDS EMU TRAINS WITH SPECIAL REFERENCE TO BEACHTAMBARAM SECTOR 189. CORPORATE FINANCING AND CORPORATE VALUATION OF INDIAN COMPANIES 190. credit appraisal

191. Credit-Appraisal-for-Working-Capital-Finance-to-Small-and-Medium-Enterprises-at-XXXXBank 192. Credit-Appraisal-Renewal 193. Credit-Appraisal & Rating 194. CREDIT-FACILITIES-FOR-SMEs 195. customer preferences towards different brands of soyabean oil 196. customer retention and increase the Sales within the limited territory within the existing potential - RELIANCE COMM 197. dealers perception towards SAMSUNG 198. Derivatives 199. Developing Marketing Strategy to meet Capacity expansion Post 200. disbursement-of-home-loans-by-commercial-banks 201. Do Market Timing Hedge Funds Time the Market 202. Downsizing 203. Effectiveness & Problems in Recruitment 204. Employee - absenteeism 205. Empirical analysis of subprime mortgage 206. Empirical Study of Firm Financial Position on its Risk and Return 207. Employee Relations 208. EMPLOYEE RETENTION 209. employee retention project 210. Employee-Absenteeism 211. Equity-Analysis 212. Equity-Performance-of-Investment-Newsletters 213. Equity-valuation few IT companies 214. EVALUATION, FUNCTION AND PERFORMANCE OF BANKING SYSTEM IN INDIA 215. EXIM Bank Project 216. EXPANSION OF (company name) IN EASTERN REGION THROUGH CHANNEL BUSINESS MODEL OR OWN BRANCH MODEL 217. Export 218. EXPORT FINANCE 219. Export Procedures and Documentations EXIM 220. Export-Procedure-and-Manufacturing-Process 221. Export-Procedure-Documentation-in-an-Apparel-Export-House 222. Factor analysis for investing 223. FACTORS AFFECTING BUYING BEHAVIOUR 224. FINANCIAL PERFOMANCE ANALYSIS OF PHARMACEUTICAL INDUSTRY WITH SPECIAL REFERENCE TO KARVY STOCK BROKING 225. FINANCING AND CREDIT APPRAISAL 226. Forecasting the Equity Premium and optimal portfolios 227. general study of ICICI bank & comparison of ICICI facilities with other banks 228. HDFC mis project

229. HOME LOAN - A COMPARITIVE STUDY 230. HR-activities & initiatives in cement industry 231. HR-Practices-in-Hotel-Industry 232. ICICI_Bank_operations 233. Import-Export-Procedure 234. index & price variations in NSE 235. INDEX VARIATION & PORTFOLIO MGT. 236. INDEX VARIATION & PORTFOLIO MGT.A Comparative Study Of Shares Of Various Industries 237. INTEREST RATE FLUCTUATION AND ITS IMPACT ON DEMAND FOR CONSUMER DURABLE LOANS 238. INTEREST RATE FLUCTUATION AND ITS IMPACT ON DEMAND FOR CONSUMER DURABLE LOANS - ICICI & SBI 239. INTERNATIONAL BUSINESS 240. international trade finance project report 241. Internet Marketing 242. Inventory-Management in finance 243. Inventory-Management-Project HR 244. investment in equities 245. Investment options thesis-Finance-Stock-Mutual-Funds-Forex 246. INVESTORS-PREFERENCES-TOWARDS-MUTUAL-FUNDS-WITH-REFERENCE-TO-KOTAK 247. Iron-and-Steel-Industry-Analytic 248. Labour-welfare-at-WCL-project-Report 249. Leadership 250. LEVEL OF CUSTOMER PERCEPTION TOWARDS HDFC STANDARD LIFE INSURANCE AND BIRLA SUN LIFE INSURANCE 251. Leverage & Cost Behavior analysis 252. Listing-of-Securities 253. Management and risk control of financial institutions 254. managing attrition in BPO industry 255. Mar - Analysis of import and export data of the industries and companies 256. MARKET SHARE OF AIRTEL 257. marketing mix mapping 258. Marketing of Banking Services 259. MARKETING OF IDEA POSTPAID SERVICES 260. Marketing Plan - Principles of Marketing 261. Marketing-of-Banking-Services-Urban-Areas 262. Microfinance An Initiative to Promote Social Welfare in DDDDD dist With special reference to XXXX Bank 263. Management and risk control of financial institutions 264. Organizational-culture-HR- Mobilink 265. Money Market Instruments Project Report 266. MUTUAL FUNDS

267. 268. 269. 270. 271. 272. 273. 274. 275. 276. 277. 278. 279. 280. 281. 282. 283. 284. 285. 286. 287. 288. 289. 290. 291. 292. 293. 294. 295. 296. 297. 298. 299. 300. 301. 302. 303. 304. 305. 306. 307. 308.

NEED OF TRAINING & DEVELOPMENT NEEDS OF TRAINING Networked products create new business opportunities OPTION STRATEGIES Organizational Climate Survey performance appraisal core company Performance-Appraisal - in JINDAL Performance-Appraisal Impact Analyzing Performance-Appraisal System Performance-Appraisal in Ispat Industries Performance-Appraisal-in-ONGC PERFORMANCE APPRAISALS AND EVALUATION OF EMPLOYEE SATISFACTION Portfolio management (Investment management) Portfolio Management and Investment Decision PORTFOLIO MANAGEMENT THROUGH MUTUAL FUNDS power-sector-analysis PROBLEM OF TIMELY AVAILABLILTY OF WORKING CAPITAL TO SMES Production Control profitability analysis projected-cash-flow-analysis project-finance Project-Finance-Project-Evaluation-at-Indian-Oil Quality-of-Work-Life in BHEL Quality-of-Work-Life in TEXTILE company Quality-of-Work-Life General (fit to all companies) Ratio Analysis ratio-analysis-project-gmr-infra-ltd-ratio-analysis REAL ESTATE - key factors in valuing the properties rebranding of liril to liril2000 Receivable-management-its-impact Recruitment and problems entitled - in RECRIUTMENT CONSULTING Recruitement & Selection in Pharmaceutical company Recruitment of life advisors in ICICI prudential Recruitment-and-Selection in INSURANCE SECTOR Recruitment-and-Selection - general (fit for all industries) recruitment-and-selection in FACILITY MGT COMPANY Recruitment-and-Selection in INSURANCE SECTOR Recruitment-and-Selection-Project-Report Recruitment-Selection in HR consulting Recruitment-Selection-HIND LAMP LTD relationship between risk and return of equity funds of reliance mutual fund RETAIL LOANS & CREDIT FACILITY IN XXXX BANK

309. retails banking & evaluation of financial performnance of AXIS bank 310. Review on Techniques adopted by HR Management to Improve the Effectiveness of Training and Development 311. RiskTakers 312. ROLE OF FINANCIAL RATIO ON DISBRUSEMENT OF LOAN TO COMPANIES - IDBI BANK 313. ROLE-OF-HRD-CLIMATE-IN-INDUSTRIAL-ESTABLISHMENT 314. Rural Finance in an Indian Economy(2) 315. SALES ANALYSIS AND COMPARATIVE ANAYSIS OF AIRTEL WITH ALL TELECOM SECTOR 316. Sales-Promotion 317. Savings account & Current Account 318. SERVICE QUALITY AN EMPIRICAL STUDY OF EXPECTATIONS VERSUS PERCEPTIONS IN THE DELIVERY OF FINANCIAL SERVICES 319. Service-Marketing 320. Service-Proliferation-and-Customer-Satisfaction-at-XXXXXXX 321. steel industry 322. STEEL SECTOR EVALUATION 323. Steel-Industry-in-India 324. STRATEGIES ADOPTED TO INCREASE SALES IN HDFC LIFE INSURANCE 325. Study About Mutual-Fund 326. STUDY OF GENERAL INSURANCE COMPANY 327. STUDY OF MILK MARKET, SWOT ANALYSIS 328. Study of Reliance PCO market and sales 329. Study on Procurement and Development of Life advisors 330. Study-of-International-Marketing-Project-Report 331. Study-on-Customer-Perception-Towards-the-Services-Offered-in-Retail-Banking-by-SouthIndian-Bank-Vennikulam-Branch-Kerala 332. Subprime lending 333. T&D 334. TECHNICAL ANALYSIS OF EQUITY 335. TECHNICAL ANALYSIS OF S&PCNX NIFTY INDEX IN INDIA 336. Technical-Analysis 337. textile mgt. 338. the knowledge of Risk Tolerance that an Investor can handle 339. The Risk of Beta Investor Learning and Prospect Theory 340. The-Returns-to-Currency-Speculation 341. The-risk-perceptions-of-individual-investors 342. Thesis-on-Idea-Markets 343. TO ASSES THE PERCUED CUSTOMER SATISFATION TOWARDS THE SERVICE QUALITY PROVIDED BY THE LIC BY USING THE TOOL OF GAP ANALYSIS 344. To study the various financial opportunities available for investment 345. Tracking Mutual Fund Scheme Performance 346. TRADING ON EQUITY IN XXXXX SECURITIES LIMITED

347. TRADING THROUGH TECHNICAL ANALYSIS 348. TRAINING 349. training & development 350. Training & Development in Sahara India Pariwar 351. TRAINING AND DEVLOPMENT in relinace money 352. Training HR-project 353. Training Needs Identification of Associates 354. training-and-development 355. Training-and-Development 356. understand-the-Brand-Recall 357. Validity of Capital Asset Pricing Model & Stability of Systematic Risk (Beta) An Empirical Study on Indian Stock Market 358. VALUATION OF MULTI NAME CREDIT DERIVATIVES 359. various types of investment and what is the right time to invest in different option available in market 360. VENTURE CAPITAL 361. Venture Capital in India 362. WELFARE-FACILITY-PROVIDED-TO-EMPLOYEES-BY-BANK-OF-INDIA-project-report 363. why-individual-investors-want-dividends 364. working capital ---- SIEMENS 365. WORKING CAPITAL MANAGEMENT 366. Working-Capital-Management in JAIN IRRIGATION 367. Working-Capital-Management in TEXTILE INDUSTRY

Information Resources Management (IRM) is an emerging discipline that helps managers assess and exploit their information assets for business development. It draws on the techniques of information science (libraries) and information systems (IT related). It an important foundation for knowledge management, in that deals systematically with explicit knowledge. Knowledge centres often play an important part in introducing IRM into an organization. Nick Willard of ASLIB's IRM Network (now the IRM SIG) has developed a model highlighting the five key activities for their effective IRM management:

Identification What information is there? How is it identified and coded? Ownership Who is responsible for different information entities and co-ordination? Cost and Value A basic model for making judgements on purchase and use

Development Increasing its value (see '10 ways to add value to your business') or stimulating demand. Exploitation Proactive maximisation of value for money

Benefits of implementing an IRM Strategy

Few organizations have developed a comprehensive IRM strategy. Those that have started with some of its key processes of information audit, and information mapping cite the following benefits:

Identifies gaps and duplication of information Clarifies roles and responsibilities of owners and users of information Provide costs saving in the procurement and handling of information Identifies cost/benefits of different information resources Actively supports management decision processes with quality information

Some of the issues that it addresses are: Strategic - the information needs to support the implementation of business strategies; also the way that information itself can be a key lever of strategy (in terms of new product and service opportunities) Organizational - ownership, evaluation, fragmentation, isolation from processes, the politics of information Structural Integrating external and internal information, its categorisation, refining it from data into classified actionable 'chunks'. Systems User accessibility, interface to sources, multiple databases, retrieval, usability Human Processing capability, overload, incentives to share.

How to Manage Information as a Strategic Asset

1. Understand the role of Information. Information can add value to your products and services. Improved information flows can improve the quality of decision making and internal operations. Yet many managers do not fully understand the real impact of information - the cost of a lost opportunity, of a poor product, of a strategic mistake - all risks that can be reduced by using the appropriate information.

2. Assign Responsibility for Leading your IRM Initiative. Developing value from information resources is often a responsibility that falls between the cracks of several departments - the user departments in different business units, and corporate planning, MIS units or librarians.. 3. Develop Clear Policies on Information Resources Policies for ascertaining information needs, acquiring and managing information throughout its life cycle. Pay particular attention to ownership, information integrity and sharing. Make the policies consistent with your organisational culture. 4. Conduct an Information Audit (Knowledge Inventory). Identify current knowledge and information resources (or entities), their users, usage and importance. Identify sources, cost and value. Classify information and knowledge by its key attributes. Develop knowledge maps. As knowledge management gains prominence, this is sometimes called a knowledge inventory "knowing what you know". 5. Link to Management Processes. Make sure that key decision and business process are supported with high leverage information. Assess each process for its information needs. 6. Systematic scanning. Systematically scan your business environment. This includes the wider environment - legal and regulatory, political, social, economic and technological - as well as the inner environment of your industry, markets, customers and competitors. Provide selective and tailored dissemination of vital signs to key executives. This goes beyond the daily abstracting service provided by many suppliers. 7. Mix hard/soft, internal/external. True patterns and insights emerge when internal and external data is juxtaposed, when hard data is evaluated against qualitative analysis. Tweak your MkIS system to do these comparisons. 7. Optimize your information purchases. You don't have to control purchasing, but most organisations do not know how much they are really spending on external information. By treating consultancy, market research, library expenses, report and databases as separate categories, many organisations are confusing media with content. 8. Introduce mining and refining processes. Good information management involves 'data mining', 'information refining' and 'knowledge editing'. You can use technology such as intelligent agents, to help, but ultimately subject matter experts are needed to repackage relevant material in a user friendly format. One useful technique is content analysis, whose methods have been developed by Trend Monitor International in their Information Refinery, and are used in our analysis services. The classifying, synthesising and refining of information combines the crafts of the information scientist, librarian, business analyst and market researcher/analyst. Yet many organisations do not integrate these disciplines. 9. Develop Appropriate Technological Systems

Continual advances in technology increase the opportunities available for competitive advantage through effective information management. In particular, intranets, groupware and other collaborative technologies make it possible for more widespread sharing and collaborative use of information. Advances in text retrieval, document management and a host of other trends in knowledge management technologies have all created new opportunities for providers and users alike. 10. Exploit technology convergence. Telecommunications, office systems, publishing, documentation are converging. Exploit this convergence through open networking, using facilities such as the World Wide Web, not just for external information dissemination but for sharing information internally. 11. Encourage a Sharing Culture Information acquires value when turned into intelligence. Market Intelligence Systems (MkIS) are human expert-centred. Raw information needs interpretation, discussing and analysing teams of experts, offering different perspectives. This know-how sharing is a hallmark of successful organisations.