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Consumer Attitude towards Titan Watches

A Case Study of Ruby Watch Co, Shimoga Chapter 1 INTRODUCTION Introduction Objectives of the study Scope of the study Methodology Limitations Chapter schemes Chapter 2 PROFILE OF TITAN INDUSTRIES Historical background of titan industries Objectives of titan industries Management of titan industrys Vision and values Manufacturing locations Achievements Chapter 3 PROFILE OF TITAN WATCHES Introduction Titan brand watches

Varities of titan watches Price range of titan watches Strategic priorities for carring watches Tips for caring watches

Chapter 4 FIRM PROFILE Chapter 5 SURVEY ANALYSIS Chapter 6 SUGGESTIONS AND CONCLUSION Annexure Questionnaire Bibliography

Table and Graphs

TITLE 1: SHOWING GENDER WISE CLASSIFICATION OF RESPONDENTS 2: SHOWING CLASSIFICATION OF RESPONDENTS ON THE BASIS OF AGE GROUP 3: SHOWING CLASSIFICATION OF RESPONDENTS BASED ON OCCUPATION 4: CLASSIFICATION OF RESPONDENTS ON THE BASIS OF MONHTLY INCOME OF FAMILY 5: CLASSIFICATION QUALIFICATION OF RESPONDENTS BASED ON

PG.N O 49 50 51 52 53 54 55 56 57 58 59 60 61

6: SHOWING CLASSIFICATION OF RESPONDNETS ON THE BRAND OF WATCHES OWNED 7: CLASSIFICATION OF RESPONDNETS BASED ON THE SOURCE OF INFORMATION ABOUT TITAN WATCHES 8: CLASSIFICATION OF RESPONDENTS ON THE BASIS OF PLAN TO CHANGE WATCH 9: CLASSIFICATION OF RESPONDENTS ON THE BASIS OF WISH PRICE RANGE 10: CLASSIFICATION OF RESPONDENTS BASED ON THE OPINION ABOUT PRICE OF TITAN WATCHES 11: CLASSIFICATION OF RESPONDENTS ON MODE OF OWNING WATCH 12: CLASSIFICATION OF THE RESPONDENTS BASED ON THE OCCASION OF WATCH GIFT 13: CLASSIFICATION OF THE RESPONDENTS BASED ON THE OCCASION OF WATCH BOUGHT.

14: SHOWING THE TABLE OF RESPONDENT ON THE BASIS OF OPINION ABOU THE PERFORMANCE OF TITAN WATCH

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Chapter 1 INTRODUCTION Introduction Objectives of the study Scope of the study Methodology Limitations Chapter schemes

INTRODUCTION: Today human begins work with the time. The various activities to be performed on generally prescribed on the basis of time factor. Thus time in consider to be a fresher factor in every walk of life. Now-a-days we find no person without a wrist watch and a home without a clock. Thus the watches have become almost a necessity for human begins, to whichever economic class they belong. In the 18th and 19th century watch industry has flourished in western world only, specifically Switzerland but the second half of the 20th century has seen India emerging an important manufacturer of watches. Titan

Industries a TATA group company as created history in the Indian watch industry by manufacturing and marketing different brands of watches not only in Indian market but also in the international market. This project work titled MARKETING OF TITAN WATCHES is effort to study the market response to Titan brand of watches.

OBJECTIVES OF THE STUDY: The following are the objectives of the study towards Marketing of Titan Watches in Shimoga City.

To study consumer attitude towards Titan range of watches. To know the market share of Titan watches. To know the extend of satisfaction among Titan watch users. To find the extent of brand loyalty among consumers. To study the factor affecting the buyers behavior. To study consumer attitude towards price policies of titan watches. To study the consumer attitude towards companys promotional activities.

To study buyer reaction to after sales service. To study the marketing strategy adopted in the dealers. To analyze statistically responded opinion. To determine consumer demographics.

SCOPE OF THE STUDY:

Study covers the awareness of the consumer towards Titan watches. Study covers the market share of Titan watches. Study covers the reasons of buying the Titan watches. Study covers the consumer attitude towards the price of the Titan watches.

Study covers the various marketing channels of Titan watches. Study covers the history of Titan watches industries. Study covers the various problems faced by the company and the dealer.

Study is restricted to Shimoga City only.

RESEARCH METHODOLOGY: In the study both primary and secondary data has been used for the purpose of collecting data.

The primary data for the project have been collected through the consumer survey and discussions were carried out with the consumer personally. The secondary data has been collected from various published literature (like text books, magazines, news papers) and internet. The information regarding the organization has been collected from report and record provided by the dealers of Titan watches. Consumer survey: In order to collect the primary data the consumers survey was undertaken. The sample consumers were selected on stratified random sampling method. A structured question a was used to collect information from the sample consumer contacted. Even personal interviews were head with the respondents to gather unbiased information. Observation method also made used to understand the real feelings of the respondents so that study become more realistic in nature. LIMITATIONS: The study has been restricted to the users of Titan watches only. The data and opinion collected are assumed to be objective.
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The survey is restricted to 100 respondents. Lack of consumer awareness about different watches. Time constraint. The sample size is supposed to representative of the views of the consumers.

The study has been restricted to Shimoga city only.

CHAPTER SCHEMES: Chapter I introduction, has introduced the importance of watches in present day life of every person. Again the project work was introduced with objectives of the study, scope, limitation, research methodology, to be adopted and the concepts to be covered in the subsequent chapters. Chapter II namely profile of Titan industries Ltd., an attempt will be made to trace the historical back ground of the company, its objectives, management vision and values, manufacturing location, Titan brand watches, financial performance and achievement of the company.

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Chapter III - Profile of Titan watches is the third chapter will provide details of the titan brand watches and models manufactured and marketed by Titan industries Ltd., price range of watches, strategic priorities, and tips for caring watches. Chapter IV deals with the profile of Ruby watch, who are the authorized dealer of Titan watches in Shimoga City. Chapter V Namely survey analysis will be dealt in detail. An attempt will be made to study the consumer behavior in relation to Titan watches from different view points. Chapter VI suggestions forwarded by the consumer, will be highlighted along with concluding remarks.

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Chapter 2 PROFILE OF TITAN INDUSTRIES HISTORICAL BACKGROUND OF TITAN INDUSTRIES OBJECTIVES OF TITAN INDUSTRIES MANAGEMENT OF TITAN INDUSTRYS VISION AND VALUES MANUFACTURING LOCATIONS ACHIEVEMENTS

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PROFILE OF TITAN INDUSTRIES HISTORICAL BACKGROUND OF TITAN INDUSTRIES:

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Titan Industries is India's leading manufacturer of watches and jewellery and the world's sixth largest manufacturer brand of watches. Titan and Tanishq are also the most admired brands in their categories, Established in 1984 as a joint venture between the Tata Group and the Tamilnadu Industrial Development Corporation, the company brought about a paradigm shift in the Indian watch market, offering quartz technology with international styling, manufactured in a state-of-the-art factory at Hosur, Tamilnadu. In 1995, the company diversified into jewellery under the brand - Tanishq. The company employs 3,000 people. Leveraging its understanding of different segments in the watch market, the company launched a second independent watch brand-Sonata, as a value brand to those seeking to buy functionally styled watches at affordable prices. It also entered the segment of premium fashion watches by acquiring a license for global brands such as Tommy Hilfiger while it focused on the youth with its third brand - Fastrack. Titan has now diversified into fashion Eyewear by launching Fastrack Eye-Gear sunglasses. It launched its first Swiss Made watch brands - Xylys in 2006. Titan also leveraged its manufacturing competencies and branched into Precision engineering Products and Machine Building from 2003.

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OBJECTIVES OF TITAN INDUSTRIES: Following are the objectives of Titan Industries: To design the watches as per the needs and taste of customer. To market the watches and to get a lions share in the market for watches. To manufacture different varieties of wrist watches. To ably discharge social responsibilities of business. To earn reasonable profits to reward the investors for their capital contribution.

To improve the quality of life of the consumer by providing watches relevant to the time watches.

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MANAGEMENT OF TITAN INDUSTRYS: The company is managed by a board consisting of experts and professionals in different fields. The present board of directors consists of the following personalities:BOARD OF DIRECTORS:

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Chairman Chairman Managing Directors

: : :

Shaktikanta Das D. Rajendran Bhaskar Bhat Farrokh Kavarana Ishaat Hussain N.N. Tata S. Ramasundram S. Susai T.S. Surendranath T.K. Balaji C.G. Krishnadas Nair A.C. Mukherji

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VISION AND VALUES: Vision: To be innovative world class, contemporary and build Indias most desirable brands. Beliefs and values:

Customer focus: We are passionate about understanding customer needs and expectations. Delighting our customer is therefore a natural outcome.

Creativity and innovation: We are an ideas company creatively and innovations are our life blood.

Performance culture and team work: We dare to dream big and work together to realize it high performance is a way of life with us.

Quality: We will attain and maintain the excellence in all that we do. Wealth creation: We ensure creation of values in all that we do for our stake holders.

Respect and care for the individual: We value every Titanian and strive to fulfill his/her needs and aspirations.

Corporate citizenship: We care about environment and the community. We live in and will invest a part of our resources in improving them.
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MANUFACTURING LOCATIONS: Titan's state-of-the-art watch and jewellery manufacturing plants are located in Hosur in the southern state of Tamil Nadu, spread over 55,000 square meters of built-up space. Titan employs about 3000 highly skilled personnel.

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This watch manufacturing facility was set up in 1987, with technical know-how from Europe and Japan. Over the years, the Company has established highly integrated manufacturing facilities and has grown to become the sixth largest watch manufacturer brand In the world. The Company manufacturers watch movements, watchcases in steel and brass, and bracelets in solid as well as sheet steel. The manufacturing processes include micro precision operations (manufacturing of -components and sub assemblies) Hot & cold forging, stamping, injection molding and tool making. The product development cycle is facilitated by state-of -the-art CAD/CAM technology that enables seamless Integration from aesthetic styling and 3D and solid modeling to engineering design, tool design, tool making and prototype making. Our R&D initiatives, which have been recognized by the DSIR, have earned several accolades for its design efforts. This Includes a national award from the DSIR from the Design and Development of a Slim Movement and more recently awards in recognition of excellence in Electronics for two successive years from the Ministry of information Technology. The Company has been recently short-listed by CSIR for funding a key R&D project and has been certified under the ISO 9001 Quality System Standards. In addition, Titan also has manufacturing facilities in Dehradun (Northern India) and in Goa.
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TITAN BRAND WATCHES: The company manufactures over 8 million watches per annum and has a customer base of over 75 million. It has manufacturing and assembly operations at Hosur, Dehradun, Roorkee and Himachal Pradesh and an ECB plant in Goa. Its main products are:

Watches:

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The company currently manufactures three main watch brands viz. Titan for the premium segment, Fastrack - focused on the youth and trendy fashion space, while Sonata is for the below US dollar 25 category and is India's largest selling watch brand. The Titan brand architecture comprises several sub-brands, each of which is a leader in its segment. Notable among them are :Titan Edge - The world's slimmest watch which stands for the philosophy of "less Is more"; Titan Raga the feminine and sensuous accessory for today's woman, Nebula - Crafted In solid gold and precious stones and several other collections like Wall Street, Regalia and Gold & Steel, all of which form a part of the Titan wardrobe. The company has launched its first Swiss Made watch - Xylys for the hi-end connoisseur and new age achiever. It also markets Tommy Hilfiger watches under a licensing arrangement. Today, the Titan portfolio has over 60% of the domestic market share in the organized watch market. The company has 200 exclusive showrooms christened 'World of Titan', making it amongst the largest chains In its category. Titan watches are sold through over 10,000 outlets in over 2,300 cities and internationally in over 30 countries, primarily in the MiddleEast and Asia Pacific. Its after-sales-service is itself a benchmarked operation with a network of 680 service centers and amongst the world's

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fastest turnaround times. The company has a world-class design studio both for watches and Jewellery. FINANICAL PERFORMANCE OF TITAN INDUSTRIES: Titan industries has achieved substantial progress in its activities. Since inception, the company is able to get higher share in the watch market. The sales of watches and jewellary are increasing year after year. Its net sales of watches which should at Rs. 568.44 crores in 2008-09 went upto Rs. 653.62 crores in 2009-10. Profits from watches has also increased from 48.41 crores in 2008-09 to Rs. 83.26 crores in 2009-10. It implies the company is achieving growth at a higher rate from year to year. Financial results of the company for the years 2008-09 and 2009-10 have been appended.

Financial results for the year 31st March 2010 Balance Sheet Profit and Loss account. Annual result.

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Balance sheet
Mar ' 10 Sources of funds Owner's fund Equity share capital Share application money Preference share capital Reserves & surplus Loan funds Secured loans Unsecured loans Total Uses of funds Fixed assets Gross block Less : revaluation reserve Less : accumulated depreciation Net block Capital work-in-progress Investments Net current assets Current assets, loans & advances Less : current liabilities & provisions Total net current assets Miscellaneous expenses not written Total Notes: Book value of unquoted investments Market value of quoted investments Contingent liabilities Number of equity sharesoutstanding (Lacs) 7.53 0.25 72.19 443.89 7.57 0.10 65.46 443.89 46.64 0.75 58.41 443.89 26.27 0.75 76.01 443.89 26.27 0.76 64.22 422.76 1,821.65 1,307.02 514.63 797.17 1,492.42 1,067.44 424.98 726.65 1,280.79 916.58 364.21 694.06 999.33 723.22 276.10 4.21 574.45 653.76 390.61 263.15 14.31 500.50 624.33 361.70 262.63 12.29 7.63 593.04 318.56 274.48 19.52 7.66 558.07 285.61 272.46 9.99 47.39 515.48 264.34 251.15 15.97 27.02 420.42 243.97 176.46 19.56 27.02 72.79 797.17 116.76 58.65 726.65 188.11 69.78 694.06 172.67 74.34 574.45 148.84 119.09 500.50 44.39 679.99 44.39 506.85 44.39 391.78 44.39 283.06 42.28 40.00 150.30 Mar ' 09 Mar ' 08 Mar ' 07 Mar ' 06

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ANNUAL REUSLTS IN BRIEF:

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Sales Operating profit Interest Gross profit EPS (Rs) Annual results in details Other income Stock adjustment Raw material Power and fuel Employee expenses Excise Admin and selling expenses Research and development expenses Expenses capitalized Other expenses Provisions made Depreciation Taxation Net profit/loss Extra ordinary item Prior year adjustments Equity capital Equity dividend rate Agg.of non-prom.shares (Lacs) Agg.of non promotoHolding(%) OPM (%) GPM (%)

Mar-10 1,481.37 153.95 24.84 131.54 17.63 Mar-10 2.43 -72.58 981.62 109.13 41.19 101.31 166.75 19.66 12.33 74.55 -25.00 -0.93 4.28 199.17 47.10 10.39 8.87

Mar-09 1,134.66 115.16 30.92 86.97 6.47 Mar-09 2.73 -87.91 750.30 95.73 54.71 206.67 19.61 5.01 27.35 -35.00 -2.40 42.28 200.17 47.40 10.15 7.65

Mar-08 958.52 96.03 37.62 60.50 2.72 Mar-08 2.09 -34.67 593.47 84.98 63.64 155.07 21.47 2.52 11.51 -25.00 -0.33 42.28 199.22 47.10 10.02 6.30

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NPM (%) AWARDS & ACCOLADES

5.02

2.40

1.20

Over the years, Titan Industries has received several prestigious awards and distinctions. Some of the recent and most noteworthy recognitions are: Titan Industries received the Award for the Most Admired Timewear Brand of the Year in 2009 for the ninth successive year for Titan, and the Most Admired Jewellery Brand of the Year for the seventh consecutive year for Tanishq. Goldplus bags 2 dragons and 2 certificate of merits at the Promotion marketing awards of Asia 2009. Jewellery Division was declared the winner of the GOLD AWARD" in FMCG sector in the GreenTech Environment Excellence Award 2009. Jewellery Division wins first prize in Innovation in Supply Chain Management organized by Indian Institute of Material Management for the second consecutive year and ranked amongst the top five amongst 50 global entries at Europen Business School, Weisbaden Germany . Titan brand won the Most Valuable Brand in the State award at the IIPM & The Sunday Times STATE EXCELLENCE AWARD.

Both Titan and Sonata feature in the Top 100 Brands-2010 in the Annual Survey conducted by Economic Times. While Titan is ranked at Number 4, Sonata increase their rank to 86. Titan is ranked number 1 in the consumer durables category.

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Jewellery Division of Titan Industries Limited won the Eight Annual Madras Management Association award on Managerial Excellence for Manufacturing sector. Titan Industries bagged 19th position across all industry categories and 1st position in the Retail Industry category in the Economic Times Great Place to Work Institute study. The survey results show that 92% employees across Titan Industries feel that Titan is a Great Place to work! Titan Industries was one of the five organizations to be awarded the "Corporate Social Responsibilities" award - Best Commercial and Industrial Institute for 2009 - 10 by the Government of Tamil Nadu.

TITAN INDUSTRIES ANNOUNCES RESULTS BEYOND EXPECTATIONS OF ALL


Titan Industries Limited is living its dreams .The Company came up with an outstanding performance for 2010-11 beating expectations of all market gurus. Sales income for the year 2010-11 was Rs.6570.86 crores registering a growth of 39.7% over last year. Titan Industries pursued aggressive growth during 2010-11 in all its business, protecting and wherever possible enhancing profit margins resulting in a very attractive return on capital. At the same time the Company invested in strategic initiatives taking into account long term and sustainable growth. All these backed by the talent and commitment of employees and business associates have helped Titan Industries record a historic performance.

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Profit before tax for the Company grew by 86.4 % to Rs. 599 crores, while net profit grew by 71.9% over last year to Rs.430.42 crores. The dynamism of Indian economy and positive consumer sentiment reflected in consistent double digit sales growth, month after month across all retail formats of watches, jewellery and eyewear. The Watches business of the Company recorded an income of Rs.1266.46 crores, a healthy growth of 23.3% and enhanced its market share by 1.8% to 45.1%. This was achieved through excellent planning and execution of key initiatives. The income from Jewellery segment grew by 43.5%, crossing the Rs.5000 crores mark to Rs.5027.23 crores, contributing to 76% of the Companys topline. The profit, before interest and taxes, from the jewellery segment was Rs.429.10 crores for the year. The Eyewear business expanded rapidly during the year and touched the mark of 150 stores, of Titan Eye Plus, across 48 towns. A host of innovative collections of frames and special lenses, targeting different consumer segments were successfully launched. The B2B business of Precision Engineering also performed much better than the previous year as the Aerospace, Automobile and Automation industries showed signs of recovery from the impact of global economic crisis. The year witnessed aggressive expansion of its retail network with a net addition of over 122 stores by Watches, Jewellery and Eyewear businesses. As on 31st March 2011, the Company had over 665 stores, with over 810,000 sq.ft of retail space delivering a retail turnover in excess of Rs.6150 crores.

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Mr. Bhaskar Bhat, Managing Director of the Company stated that It has been a remarkable year for Titan Industries Limited in terms of setting new standards. In fact, the Company has moved on to a new platform of performance as well as future expectations. Given the high expectations of all our stakeholders and aspirations of our employees, we move confidently into the new financial year. After considering the excellent performance of the Company, the directors have recommended a dividend of 250% The Board of Directors have further approved issue of bonus shares in the ratio of 1 (one) equity share for every 1 (one) existing equity share held. The Board has also approved the sub-division of the equity share of the Company of a face value of Rs.10 each into 10 (ten) equity shares of Rs. 1 (one) each.

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Chapter 3 PROFILE OF TITAN WATCHES INTRODUCTION TITAN BRAND WATCHES VARITIES OF TITAN WATCHES PRICE RANGE OF TITAN WATCHES STRATEGIC PRIORITIES FOR CARRING WATCHES TIPS FOR CARING WATCHES

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PROFILE OF TITAN WATCHES INTRODUCTION: Titan brand of watches happen to be the largest and most popular brand in the Indian watch market. It is manufactured and marketed by the well known Tata group company namely Titan industries. Titan watches have the backing of Tatas reputation. Established in 1984 as a joint venture between the Tata group and the Tamilnadu industrial development corporation, the company brought about paradigm shift in the Indian watch market offering quartz technology with international styling, manufactured in a state of the art factory at Hosur, Tamilnadu.

TITAN BRAND WATCHES: Titan industries manufacture and markets wrist watches under a number of brands names like, Titan, Sonata, Fastrack, and Xylys to reach the different segment of the watches market. Titan brand watches are meant for the premium segment of the market.

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The company manufacturer over a 8 million watches per annum and has a customer base of over 75 millions. It has manufacturing and assembly operation at Hosur, Dehradun, Roorkee and Himachal Pradesh and an ECB plant in Goa.

VARITIES OF TITAN WATCHES: Following are the different varieties of titan brand watches coming out from the titan industries factories. a) b) c) a) Gents watches Ladies watches Pair watches.

Gents watches: Following are the different varieties of gents watches. Titan edge Titan steel Titan regalia Titan technology.

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Edge-1044YL04
Gents Product Code:1044YL04 List Price:Rs.6,495.00 Normally ships in 7 Days

Edge-1044YL03
Gents Product Code:1044YL03 List Price:Rs.6,495.00 Normally ships in 7 Days

Edge-1044YL01
Gents Product Code:1044YL01 List Price:Rs.6,495.00 Normally ships in 7 Days

Edge-1043SL05
Gents Product Code:1043SL05 List Price:Rs.6,295.00 Normally ships in 7 Days

Edge-1043SL03
Gents Product Code:1043SL03 List Price:Rs.6,295.00 Normally ships in 7 Days

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Nebula-2273GM01 Nebula-2273GM01
Ladies Ladies Product Code:2273GM01 List Price:Rs.85,000.00 Product Code:2273GM01 List Price:Rs.85,000.00

Nebula-1247GL01
Gents Product Code:1247GL01 List Price:Rs.70,000.00

Nebula-1247GL01
Gents Nebula-1246GL01 Product Code:1247GL01 Gents Product Code:1246GL01 List Price:Rs.70,000.00 List Price:Rs.65,000.00

Nebula-1243GL01
Gents Product Code:1243GL01 List Price:Rs.65,000.00

Nebula-1246GL01
Gents Product Code:1246GL01 Nebula-1249GL01 List Price:Rs.65,000.00 Gents
Product Code:1249GL01 List Price:Rs.65,000.00

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Steel-1087SM02
Gents Product Code:1087SM02 List Price:Rs.5,695.00 Normally ships in 7 Days

Steel-1151SL02
Gents Product Code:1151SL02 List Price:Rs.3,195.00 Normally ships in 7 Days

Steel-1087SM01
Gents Product Code:1087SM01 List Price:Rs.5,695.00 Normally ships in 7 Days

Steel-1156SM02
Gents Product Code:1156SM02 List Price:Rs.3,150.00 Normally ships in 7 Days

Titan Wrist Watch


Gents Product Code:1286SL01 List Price:Rs.3,900.00 Normally ships in 3 days

Steel-1156SM01
Gents Product Code:1156SM01 List Price:Rs.3,150.00 Normally ships in 7 Days

STEEL
Titan Wrist Watch
Gents Product Code:1284SL01 List Price:Rs.3,650.00 Normally ships in 3 days

1118SM02
Gents Product Code:1118SM02 List Price:Rs.2,950.00 Our Price:Rs.2,215.00 You save:Rs. 735.00(25%) Normally ships in 7 days

Steel-1924SM02
Gents Product Code:1924SM02 List Price:Rs.3,650.00 Normally ships in 7 Days

Steel-1101SL01
Gents Product Code:1101SL01 List Price:Rs.2,650.00 Normally ships in 7 Days

Steel-1924SM01
Gents Product Code:1924SM01 List Price:Rs.3,650.00 Normally ships in 7 Days

Steel-1037SM01
Gents Product Code:1037SM01 List Price:Rs.2,495.00 Normally ships in 7 Days

Steel-1159SM02
Gents Product Code:1159SM02 List Price:Rs.3,350.00 Normally ships in 7 Days

Titan Wrist Watch


Gents Product Code:1281SM01 List Price:Rs.2,450.00 Our Price:Rs.1,960.00 You save:Rs. 490.00(20%) Normally ships in 3 days

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Regalia-1087YM01
Gents Product Code:1087YM01 List Price:Rs.5,975.00 Normally ships in 7 Days

628YM03
Gents Product Code:628YM03 List Price:Rs.4,495.00 Our Price:Rs.3,375.00 You save:Rs. 1,120.00(25%) Normally ships in 7 days

628YM02
Gents Product Code:628YM02 List Price:Rs.4,495.00 Our Price:Rs.3,375.00 You save:Rs. 1,120.00(25%) Normally ships in 7 days

RAGALIA:
Regalia-1124YM01
Gents Product Code:1124YM01 List Price:Rs.3,995.00 Normally ships in 7 Days

Regalia-1077YM02
Gents Product Code:1077YM02 List Price:Rs.3,495.00 Normally ships in 7 Days

Regalia-1077YM01
Gents Product Code:1077YM01 List Price:Rs.3,495.00 Normally ships in 7 Days

Regalia-522YM11
Gents Product Code:522YM11 List Price:Rs.1,900.00 Normally ships in 7 Days

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LADIES: b) Ladies watches: Titan raga Titan nebula Titan steel Titan gold Titan edge

2200YM02
Ladies Product Code:2200YM02 List Price:Rs.4,595.00 Normally ships in 7 Days

2202SL02
Ladies Product Code:2202SL02 List Price:Rs.4,495.00 Our Price:Rs.3,370.00 You save:Rs. 1,125.00(25%) Normally ships in 7 days

Raga-2202SL01
Ladies Product Code:2202SL01 List Price:Rs.4,495.00 Our Price:Rs.3,370.00 You save:Rs. 1,125.00(25%) Normally ships in 7 Days

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NEBULA:

Nebula-2282GM01
Ladies Product Code:2282GM01 List Price:Rs.51,000.00

Gold&Steel - 2239BM01
Ladies Product Code:2239BM01 List Price:Rs.3,150.00 Normally ships in 7 Days

Raga-2140YM01
Ladies Product Code:2140YM01 List Price:Rs.2,995.00 Normally ships in 7 Days

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STEEL:

Edge-2193YL01 Ladies Product Code:2193YL01 List Price:Rs.4,495.00 Our Price:Rs.3,370.00 You save:Rs. 1,125.00(25%) Normally ships in 7 Days Edge-2193SL02 Ladies Product Code:2193SL02 List Price:Rs.4,440.00 Our Price:Rs.3,330.00 You save:Rs. 1,110.00(25%) Normally ships in 7 Days Edge-2193SL01 Ladies Product Code:2193SL01 List Price:Rs.4,440.00 Our Price:Rs.3,330.00 You save:Rs. 1,110.00(25%) Normally ships in 7 Days

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PAIR WATCHES: Titan Bandhan


19242924YM01 Bandhan
Pair Product Code:19242924YM01 List Price:Rs.6,850.00 Normally ships in 7 Days

Bandhan-19272927YM02
Pair Product Code:19272927YM02 List Price:Rs.5,795.00 Normally ships in 7 Days

Bandhan-19272927YM01
Pair Product Code:19272927YM01 List Price:Rs.5,795.00 Normally ships in 7 Days

19402940YM01 Bandhan
Pair Product Code:19402940YM01 List Price:Rs.5,495.00 Normally ships in 7 Days

Bandhan-19202920YM02
Pair Product Code:19202920YM02 List Price:Rs.3,495.00 Normally ships in 7 Days

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PRICE RANGE OF TITAN WATCHES: Titan watches have variety of colour design and type. Price ranging from Rs. 995/- and above in titan watches. Market price of titan watches:

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Titan brand watches starting from Rs. 995/- and above Titan golden watches starting from Rs1025/- and above Titan edge starting from Rs. 2000/- and above Titan Raga starting from Rs. 2999/- and above Titan Ragalia starting from Rs. 1499/- and above Titan Nebula starting from Rs. 9990/- to 85000 and above Technology Starting from Rs. 5990/- and above Steel collection starting from Rs. 1025/- and above Bandhan starting from Rs. 995/- and above

STRATEGIC PRIORITIES FOR CARRING WATCHES: The following strategic priorities will form the basis for developing the vision of the divisions watches.

Titan will invest in its watches brands to create profitable desirable and powerful brands.

Will create a delegate shopping and service experience for its consumer and build enduring and profitable relationship with its associates.

Improve manufacturing efficiencies and reduce capital employed in order to achieve significant cost reduction and improve profitability.
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Will extend a its capabilities in precision manufacturing to produce a variety of micro precision products.

Ensure that it consistently delivers increasing profit and profitability shareholders. TIPS FOR CARING WATCHES: To keep sweat and wrist a way from corroding a gold plate watch, wipe and with a soft cloth about these to three to four times in a week. Though most watches are water resistant, never wear a watch in the rain or when swimming. Watches should undergo water proofing checks every two years. The rubber of a watch gasket loses its elasticity of not serviced regularly. Keep the watch away from high voltage equipment. They generate mantic fields that may affect the watches functioning. To maintain the rich gold luster of inoculated watches, wash them in soap solution watches, wash them in soap solution rinse in cold water and dry with a soft cloth on titan watches. The battery of quartz watch must be changed every two year whereas automatic watches require servicing every three to five years.

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To increase the life of you gold plated Swiss watches, the case and bracelet should be cleaned with cotton dipped in water, using an old toothbrush or a damp cloth. This will remove the extremely acidic

perspiration salts that accumulate in the bracelet and cause the plating to corrode.

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Chapter 4 FIRM PROFILE

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PROFILE OF RUBY WATCH Co

The case study in this project reference to the firm name RUBY WATCH COMPANY. It is located at Neharu Road Shimoga. It is the oldest shop in Shimoga. It has made a good name in its service and sales of Sonata, Titan, Timex, etc. The shop was first opened in the year 1986 . The proprietor Mr Sunil K Navaly and in his brother. But as the days passed and in the competitive business it will be very difficult to maintain so much of items. In the Later year the firm was selling only imported watches like Rolex Titan fever laybs Tites etc .But recently firm deals with wide rang of watches. It maintains new different s bands like TIMEX, TITAN , HMT etc it also deals with variety of watch etc. The firm started with the capital of just 150000 rs. But now it has goodwill and also a sufficient capital. ORGANISATIONS STRUCTURE First the firm was a sole trading firm. But later proprietor Sunil k Navale had two Brothers. Mr. Anil K & Mr.Kiran K who were now the partners of the firm . Mr. Sunil k who looks after the payments. Mr. Anil looks after the purchase and sales. Mr Kiran looks after the service of watches and also towards the sales. They have also two experienced. technical who looks after wall clock.
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The firm is mainly running with its name, service and also good sales of quality watches like TITAN, SONATA. In wall clock AJANTHNA AND SAMAY. In the Tip ORPAT 7 SAMAY. Accounting to the views of the partners of the firm the sales of SONATA watches is gradually increasing of new patterns of watches with least price is The gold plating of SONATA Watches is also good.

Marketing mix of Ruby watch company and marketing Marketing is very important in modern Economy present marketing is consumer oriented. Consumer is the king in the market It begins with the consumers and end with the consumers. Modern marketing aims to satisfy the needs requirements and expectations of the consumer. Phillip Kotler defines the marketing mix as The set of controllable variable that the firm can use to influence the buyer response. Marketing of wrist watches is also one of the keen factors to be identified. Now a days marketing of watches is done by Advertising. Boards & Banners in the cities and also giving add in T.V and also other medias. First when the firm started there was lesser computation compared to now a day. But latter on due to complex & advanced marketing skill been introduced and many firms were opened so that it increases the competition in the business world.

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Marketing mix depends upon certain other factors like product. Price, promotion and distribution. Must be done properly by the company. These elements are known as 4 ps marketing. These four elements must be combined in the right proportion so as to result in effective marketing plan. Decision about the marketing mix strategy is product; price, promotion and distribution are done through the company. Product: Product is nothing but The thing that is offered to a market for attention, acquisition, use or consumptions that might satisfy a want of need or The thing that is offered to the market to satisfy customer need. It includes physical objects, service personal, places organization and ideas. Here the product refers to the Sonata Watches. The Sonata watch is distinguished with its model, quality with its advances features and also the shape and thickness of the watch. Factory of SONATA watch is located in Noida which describes the watches to its distributors who were appointed all over India. So the Sonata watches will be billed by the distributes watches to particular area. As per the order depending on model number, the Sonata watches will be distributed to the firm by distributor. b. Price: Price is an important factor which influence the market for the product, pricing assumes 9 significance role in a competitive economy. Too much price for a product will have its adverse effect on the product. So before pricing product to study the market strategies very well .

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Pricing of the product is very important factor to the company. Wholesaler retailers and also to the customer. Now a days customer is the king so that product should be priced on the need of customer. So in case of Sonata watches the company itself fixes the prices and gives the price list to all its distribution and also to retailers. So the margin for distributors & retailers will be depending upon the commission basis. The following are the different rages of different watch company that the firm sells. TIMES Titan SONATA : Rs. 375 : Rs. 995 : Rs. 395 to to to to Rs 6000 Rs. 4650 Rs. 12750 Rs. 1100

MAXIMA :Rs. 350 C. Promotion:

Promotion is a device of marketing communication in order to move forwards a product or a service or an idea of channels distribution. Promotion is also one of the factor is marketing skills. To uplift of the product promotion is one of the basic need. The promotion may be done by different ways depending upon the situation. Following are the elements in promotion mix 1. Advertising. 1. Salesmanship 2. Sales promotion 3. Packaging

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Sometimes the Sonata Company itself gives some discounts to the customer. In the festival decision. The firm need not invest the money to advertising as it has good name & reputation in its belt although the company itself sponsors adds in local news papers and also gives T.V adds. Advertising about a product is also main factor which influences more & more to the customers to purchase the particular product more & more enquires will come to the counter only when good adds is given in TV & newspaper. d. Distribution: Distribution system is the last element of marketing mix. After all the factors like product, pricing and promotion it is very important to reach the product to the customer through proper channels. Although the firm with its reputed name the customer will come to firm to choose the good quality watches. So here requires only the proper distribution of watches from distributors to the retailers at correct time. A RUBY WATCH COMPANY is a small concern which sells directly to the ultimate consumers so there is no chain of middlemen, participating in the distribution of goods. The consumer themselves come here to buy their needs. Sales Analysis The following table shows that the sales made by the firm in the last Ten years.

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Sl. NO. 1 2 3 4 5

Year 2005-2006 2006-2007 2007-2008 2008-2009 2009-2010

Total Sales 21,00,000 27,00,000 60,00,000 70,00,000 85,00,000

As we see, there is many fluctuation in the total sales because of the market that changes in Shimoga. Accounting to Mr. ANIL one of the Brother. In the firm In Shimoga Agriculture is the main income and the firm has lot of village customers. So it depends upon the yield of particular crop in that particular year and also depend on the climate and there factors in the particular year. The firm sells only branded company watches and it give guarantee to the particular product it sells. Capital Structure: The firm is one of the oldest shop in the field of watches. It started in 1986 with capital of Rs. 1,50,000 and it also renovated the shop with latest lighting and latest window display. Recently and now the investment has reached to Rs. 4,00,000 Problems: Too much of problems is not faced by the firm as it is one of the old firm. From starting till now it is giving good services to the customers. And here the product prices will be fixed by the company so the job of the firm is just to sell the branding watches and to give the good services. No other factor will influence the profit of the firm. Because the firm sell the product on the basis of commission.

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Therefore the profit of the sales depends upon total sales made by the firm. If the firm sells more products the firm will get more profit and vice verse. OBJECTIVES OF THE FIRM: The objectives of the firm may be summarized as under To provide the customer highest satisfaction by selling Tata products namely Titan watches at the reasonable prices. To achieve a lions shared in the watch market of Shimoga. To earn reputation for the firm. To make reasonable profits on the capital employed in the firm. To render finest services to the customer so has to win these confidence and loyalty. PRODUCTS MARKETED BY THE FIRM: Ruby Co is the authorized dealer for Titan watches of Titan industries. Titan watches is manufactured and assembled by Titan Industries for the premium market. The firm sells widest varieties of Titan watches to its customers. Besides the marketing of Titan watches the firm also deals in fasttrack brand watches of Titan industries. Again it markets Timex watches, Citizen Watches and Sonata brand watches. The firm also deals in sun glasses, Fancy alarm time pieces, Fancy clocks, and Ajantha and Samay wall clocks, Calculators of different types, Battery pack ups and Reliance cell phones.

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Chapter 5

DATA ANALYSIS AND INTERPRETATION

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INTRODUCTION: Consumer survey is necessary in any form of marketing research because consumer is the king in the market and his behavior changes day by day. Selection of products by the consumer reflects the faith in the products. The buyers behavior changes according to their age, income, sex and other factors. Buyers purchasing always depends on the quality and price. The study of consumer satisfaction is necessary to know the opinion of different consumers to implement the most effective marketing policy of the firm. To conduct the consumer survey, questionnaire method was used. Questionnaire is the most common research instrument. A questionnaire is a set of questions with or without space for recording answer. The question can secure relevant facts or opinions from informed and interested respondents included in the sample survey. In the following subsequent section, the data obtained from the respondent are analyzed statistically. A convenient sampling technique was made use for this survey and the number of respondents chosen was 100. DEMOGRAPHIC ANALYSIS: The demographic factors pertaining to consumers are mainly age, education, occupation and income.

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Table-1: Showing gender wise classification of respondents Sex Male Female TOTAL No. of respondents 80 20 100 Percentage 80 20 100

Interpretation: As per the table, of the respondents 80% are male and 20% are female.

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Table 2: Showing classification of respondents on the basis of age group Age group (in years) 10 20 years 20-30 years 30-40 years Above 40 years Total No. of respondents 20 60 10 10 100 Percentage 20 60 10 10 100

Interpretation: The above table indicates that majority of the respondents (60%) belongs to the age group of 20 to 30 years, 20% belong to age group of 10 to 20 years and 10% each belongs to the age groups of 30 to 40 years and above 40 years.

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Table-3: Showing classification of respondents based on occupation Occupation Student Businessmen / Professional Government employee Others Total No. of respondents 60 18 8 14 100 Percentage 60 18 8 14 100

Interpretation: The above table reveals the occupation of the respondents. Out of the total respondent 60% are student, 18% are businessmen/ professionals, 8% are government employees and remaining 14% are other (like housewives, retired people etc.)

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TABLE-4: CLASSIFICATION OF RESPONDENTS ON THE BASIS OF MONHTLY INCOME OF FAMILY Monthly income (in Rs.) Below 5000 5000 10000 10000 15000 Above 15000 Total No.of Percentage respondents 40 14 36 10 100 40 14 36 10 100

CHART SHOWING MO NHTLY INCOME

40 40 E G A T N E C R E P 30 20 10 0
Below 5000 5000 10000

36

14

10

IN RUPEES
Below 5000 10000 15000

10000 15000

Above 15000

5000 10000 Above 15000

This table classifies the respondents based on monthly income. Of the respondents 40% belong to the income group of below Rs. 5000, 36% to the income group of Rs. 10000 to Rs. 15000, 14% to the income group of Rs.5000 to Rs. 10000 and 10% to above Rs. 15000 group.

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TABLE 5: CLASSIFICATION OF RESPONDENTS BASED ON QUALIFICATION

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Qualification S.S.L.C. Graduate Post-graduate Others

No. of Percentage respondents 10 60 4 26 10 60 4 26

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Total

100

100

64

CHART SHOWINTG QUALIFICATION

26%

10%

4% 60%

S.S.L.C. Post-graduate

Graduate Others

From the above table it can be seen that of the respondents, 10% have studied up to S.S.L.C., 60% are graduates, 4% are post graduate and remaining 26% are others (like P.U.C., Engineering). TABLE 6: SHOWING CLASSIFICATION OF RESPONDNETS ON THE BRAND OF WATCHES OWNED Brand of watch Titan Timex Sonata Fastrack Others No. of Percentage respondents 40 24 16 6 14 40 24 16 6 14

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Total

100

100

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CHART SHOWING BRAND OF WATCH

40 40 35 PERCENTAGE 30 25 20 15 10 5 0 Titan 24

Titan Sonata Others

Timex Fastrack

16 6

14

Fastrack

Sonata

Timex

The table shows that 40% of respondents owned Titan brand watches, 24% Timex brand of watches, 16% Sonata brand of watches, 6% Fast track brand of watches and remaining 14% owned other brand like HMT, Citizen, and Maxima etc. TABLE 7: CLASSIFICATION OF RESPONDNETS BASED ON THE SOURCE OF INFORMATION ABOUT TITAN WATCHES

Others

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Source of information Advertisement Relatives Friends Total

No. of Percentage respondents 14 14 12 40 35 35 30 40

CHART SHOWING SOURCE OF INFORMATION

30% 35%

35%

Advertisement

Relatives

Friends

The above table indicates the sources of information about Titan watches. Of the 40 respondents, 35% each came to know about the Titan brand of watches through advertisement and relatives and 30% through their friends.

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TABLE-8: CLASSIFICATION OF RESPONDENTS ON THE BASIS OF PLAN TO CHANGE WATCH Period (in years) Less than year 1 to 3 3 to 5 Above 5 years Total No.of Percentage respondents 20 34 28 18 100 20 34 28 18 100

CHART SHOWING PERIOD IN YEARS 34 28 20

35 30 PERCENTAGE 25 20 15 10 5 0 Less than year

18

1 to 3

3 to 5

Above 5 years

Less than year

1 to 3

3 to 5

Above 5 years

As per the above table, 34% of the respondents wants to change the watch in a period of 3 years, 28% in 3 to 5 years, 20% in less than a year and 18% after 5 years.
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TABLE-9: CLASSIFICATION OF RESPONDENTS ON THE BASIS OF WISH PRICE RANGE Price range (in Rs.) Below 500/500 to 1500/1500 to 2500/Above 2500 Total
CHART SHOWING PRICE RANGE

No. of Percentage respondents 24 34 30 12 100 24 34 30 12 100

35 30 PERCENTAGE 25 20 15 10 5 0 24

34 30

12

Below 500/- 500 to 1500/-

1500 to 2500/-

Above 2500

IN RUPEES Below 500/1500 to 2500/500 to 1500/Above 2500

The table shows the respondents wish price range for watches. Of the respondents 34% wish to purchase watch in the price range of Rs. 500 1500, 30% in the price range of Rs. 1500 Rs.2500, 24% in the price range below Rs. 500 and remaining 12% in the price range of above Rs. 2500.

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TABLE 10: CLASSIFICATION OF RESPONDENTS BASED ON THE OPINION ABOUT PRICE OF TITAN WATCHES Opinion about price Low High Reasonable Total No. of Percentage respondents 15 20 14 40 15 50 35 100

CHART SHOWING OPINION ABOUT PRICE

14

15

20

Low

High

Reasonable

This table classifies the respondents based on the opinion about the price of titan watches. Of the respondents 50% feel the price as high, 35% as reasonable and remaining 15% as low.
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TABLE-11: CLASSIFICATION OF RESPONDENTS ON MODE OF OWNING WATCH

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Mode of owning Bought Gifted Total

No. of Percentage respondents 64 36 100 64 36 100

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CHART SHOWING MODE OF OWINING

70 60 PERCENTAGE 50 40 30 20 10 0 Bought

64

36

Gifted

Bought

Gifted

As per the above table 64% of the respondents purchased the watch owned by them and 36% received the watch as gift. TABLE-12: CLASSIFICATION OF THE RESPONDENTS BASED ON THE OCCASION OF WATCH GIFT

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Occasion Birthday Wedding Festival Achievement Total

No. of Percentage respondents 14 6 12 4 36 39 17 33 11 100

CHART SHOWING OCCASION OF WATCH GIFT 14 14 NO.OF RESPONDENTS 12 10 8 6 4 2 0 Birthday Birthday Wedding Wedding Festival Festival Achievement 6 4 12

Achievement

The table indicates that 36 respondents received the watch as gift on certain occasions. Of the 36 respondents, 39% received the watch as a gift on their birthday, 17% on their wedding day, 33% on festival and 14% on personal achievement.

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TABLE 13: CLASSIFICATION OF THE RESPONDENTS BASED ON THE OCCASION OF WATCH BOUGHT.

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Occasion Birthday Wedding Festival Achievement Others

No. of Percentage respondents 20 14 18 6 6 32 22 28 9 9

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Total

64

100

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CHART SHOWING OCCASION OF WATCH GIFT 20 20 NO.OF RESPONDENTS 15 10 5 0


Birthday Wedding Festival Achievement Others

18 14

Birthday Achievement

Wedding Others

Festival

Classification of the respondents based on occasion of purchase of watch. Of the 64 respondents, 32% bought their watch on the birthday, 28% during festivals, 22% on the occasion of wedding, and 9% on the occasion of achievements and 9% on other occasion (like casually commonly, fashion) TABLE-14: SHOWING THE TABLE OF RESPONDENT ON THE BASIS OF OPINION ABOU THE PERFORMANCE OF TITAN WATCH
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Opinion Excellent Good Satisfied Unsatisfied Total

No. of Percentage respondents 14 16 6 4 40 35 40 15 10 100

CHART SHOWING OPINION ABOUT THE PERFORMANCE OF TITAN WATCH

4 6 14

16

Excellent

Good

Satisfied

Unsatisfied

The above table indicates the opinion of the respondents regarding the performance of titan watches. Of the 40 respondents, 35% consider the performance as excellent, 40% as good, 15% as satisfied and remaining 10% are not satisfied with the performance of titan watches.

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RESPONDENTS REGARDING AFTER SALES SERVICE OF THE DEALER: Of the respondents 90% of the satisfied of the after sales service of the dealer and remaining 10% feel dis-satisfied with the after sales service of the dealer.

5.3 MAJOR SURVEY FINDINGS: 1. 2.


3. 4.

Majority of the respondents are male. Most of the respondents belong to the age group of 20-30 years. Most of the respondent belongs to the occupation of student. Majority of the respondents monthly income were below Rs.5000. Most of the respondents belong to the qualification of graduates. The majority of respondents owned titan brand watches. The majority of respondents are come to know about the titan brand watches through advertisement and relatives.

5.
6.

7.

8.

Most of the respondents belong to the plan to change watch in a period of 3 years.

9.

Most of the respondents belong to the wish price range of Rs.5001500.

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10.

The majority of respondents feel that the price of the titan watches as high.

11.

Most of the respondents belongs to the mode of owning watch are bought.

12.

The majority of respondents are occasion of watch gift from birthday.

13.

The majority of respondents are occasion of watch bought from birthday.

14.

Most of respondents belong to the opinion about the performance of titan watch as good.

15.

Majority of respondents feel satisfied about the after sales service.

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Chapter 6 SUGGESTIONS AND CONCLUSION

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6.1

SUGGESTIONS: The survey of consumers has revealed the like and dislikes and taste

regarding wrist watches and satisfaction level in relation to Titan industries Ltd. The consumers have forwarded the following suggestions for the

consideration of the company and dealers.


1.

The respondents feel that the price of Titan watches is too high. They anticipate a reduction in the price, which can be affordable to all common class of people.

2. 3.

The service for the new watches should be improved. One service mechanic must be provided by the company at every showroom to ensure consumers good service and advice.

4.

Some respondents feel that the price of spares of Titan watches is high and suggest for a reduction in prices.

5.

Some more attractive festival offers and gifts should be given on purchases.

6.

All varieties of watches should be made available in show room, which cater to the taste of different income group customers.

7.
8.

Quality of the leather straps (belt) of watches should be improved. Advertisements in local media should be increased. This may cover rural areas also.
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9. 10.

Guarantees should be given for costly interior parts of watch. Some respondents suggested that Titan industries Ltd., should manufacture separate kids and sports watches.

11.

The dealer has to improve after sales service to satisfy the customers.

6.2

CONCLUSION: The Titan brand of watches coming form the Titan industries is

known for quality and performance in the domestic and international markets. The consumer of Titan brand watches are highly satisfied customers having pride in owning and wearing the most sophisticated, highly reliable and superior performance watch. Titan brand watches are in great demand not only in India but also abroad. It is owing to a fact that they come from a Tata group company. The turnover of titan brand of watches has shown uptrend from year to year. Titan watches enjoy a lions share in the domestic watch market.

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Though, there, is increasing demand for all varieties of Titan watches, a few suggestions given by the respondents is to be considered by Titan industries. The company has to put its efforts in improving quality of its watches, introduce new varieties with changing out look to appeal and attract potential customers for its products. Again the company can also consider for a reduction in the prices which may make it market leader in the years to come. Finally it can be said that the performance of Titan watches is not only amazing but also highly satisfactory. The company can achieve further success by improvement the suggestions of the consumers.

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Annexure

QUESTIONNAIRE Dear Sir/Madam, I am a student of final year B.B.M., Sahyadri Arts College Shimoga. As a part of BBM course. I am undertaking a survey on Consumer attitude towards Titan watches with special reference to Ruby Watch, Shimoga. I kindly request you to fill up the following questions with accurate information as for as possible. The information provided by you will be used only for academic purpose. I hope you will co-operate in this regard. Thanking you, Yours sincerely, (Vishwanatha N.R)
1.

Name & Address : ________________________________________ _____________________________________ Contact No. ________________________

2.

Sex a) Male b) Female

3.

Age
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a) 10 20 years b) 20-30 years 4. Occupation a) Student

c) 30-40 years d) Above 40 years

c) Govt. employee d) other specify _________

b) businessmen/professional 5. Monthly income (in Rs.) a) Below Rs. 5,000 b) Rs.10,000 15,000 6. Qualification

c) Rs.5,000 Rs.10,000 d) Above Rs.15,000

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a) S.S.L.C. b) Post-graduate 7. Marital status a) Married


8.

c) Graduate d) Other specify ____________

b) Unmarried

Do you have a watch? a) Yes b) No

9.

If yes, name the brand of watch you own as present. a) Titan b) Sonata c) Fastrack d) Times

c) Any other specify ____________________

10.

Do you have titan watch a) Yes b) No

11.

If yes, how do you come to know about the titan watches? a) Advertisement b) Relatives c) Friends d) other specify_____________

12.

Do you want to change your watch a) Yes b) No

13.

If yes, which brand do you want to purchase a) Titan c) Times


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b) Sonata 14.

d) Others specify _________

You plan to change your watch in a) Less than a year b) 1 to 3 years c) 3 to 5 years d) More than 5 years

15.

What factor do you consider while purchasing a watch? a) Price b) Quantity c) Guarantee d) Reputation, of the marker

e) Others specify ________________ 16. What is your opinion about the price of titan watches a) Low b) High 17. c) Reasonable d) Others specify ______________

Price range of watch what you like a) Below Rs. 500/b) Rs.500/- to 1,500/c) Rs.1,500/- to 2500 d) Above Rs. 2,500

18.

Your watch was a) Gifted b) Bought

19.

Your watch was bought/gifted on the occasion a) Birthday b) Wedding c) Festival d) Achievement

e) Other occasions _______________________


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20. What is the opinion about performance of your watch a) Excellent b) Good c) Satisfaction d) Unsatisfaction

21. Are you satisfied with the after sale service of the dealer? a) Satisfied b) Unsatisfied

22. Do you have any suggestions to Titan Industries Ltd. _________________________________________

Date: Place: Signature

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BIBLIOGRAPHY BOOKS REFERED MARKETING MANAGEMENT - PHILIP KOTLER - C.N. SONTAKKI CATALOGUES Catalogue of Titan Watches WEBSITES www.titan.com

www.titanworld.com