I.

Executive Summary ImPrint is a printing and creative arts firm that provides services such as printing documents, business cards, invitations and so on. In line with this, the group acts as suppliers of giveaways to the other firms such as event organizing firms like birthday, wedding, and other special events. The group has decided to name it ImPrint (Printing and Giveaways) since they uses paper in every aspect of production and people can choose different varieties of designs in giveaways or they may create their own fashionable designs.

1. Management Summary This business is run by six members namely Shane Sabayle,Glenda Raman, Vince Angelo Mendiola, Maria Crecil Jabiniao, Glenn Eisma, and Charmil Carbonilla. Each member is assigned on different task in running the business and each member should perform their designated task.

2. Marketing Summary The use of direct selling as a key technique in making sales since competition is getting tight and seldom used this strategy in Business-toBusiness transaction. Using the direct selling method will help them increase their sales in developing relationship with their prospect customers.

3. Financial Highlights Financial requirement in starting the business will be shouldered by the six (6) partners. The group is aiming a 30% profit per month and would get a 100% return on investment in three and a half (3 ) months.

4. Socio-Economic Contributions ImPrint will encourage the use of recycled materials in making creative arts for giveaways. The group is also aiming to conduct special workshops to housewives and students in making creative arts out of paper.

II.

MARKETING PLAN A. Product/Service to Sell

ImPrint (printing and giveaways) provide services such as printing documents, printing business cards which are offered to the other company and invitation cards. Our giveaways will be also created by using papers (base on the Japanese Art:Origami and Paper Mache). In addition, the company also offers additional services such as encoding and PowerPoint making for the convenience of the target customer. We provide and suggest our own layout for business cards, invitations and giveaways but we also consider desired design by our customers. a. Monochrome printing b. multi-colored printing c. business cards e. Photocopying i. certificates B. Target Market
1. Area Coverage

We plan to cover the area of MSU IIT as our main target market and also for direct selling and wholesaling business cards, invitation and giveaway. We include also the wide area of Iligan City. These areas has been selected for it has a highly demand area in printing services such as the students in MSU-IIT and also businesses or offices.

2. Consumer/Customer

Our service is mainly cater to students of MSU IIT in need of printing documents, assistance in encoding text documents, and PowerPoint making for urgent reports. In addition, we also consider Business Firms as our customer in terms of printing business cards, flyers, and poster. Moreover, the company has already negotiated the Eventures Company (Event

Organizing Group) to make us an outsource company for their printing needs.

C. Demand and Supply Analysis 1. Total Potential Demand The company has conducted a quantitative and qualitative research which is based on studying each type of consumer with its corresponding variation of needs and their capability of consuming the product.

Demand
Corporate Firns Schools Individual Non-profit Organization

15% 30%

40%

15%

2. Present Supplier/Competition The Company has conducted a competitive analysis on local industry in which the Company found out that Zammi prints, Morsons giveaways, Ivory Printing Company, and Asia Print Station are the direct competitors. The group found out also that Zammi prints, has a wide range of product line from printing to giveaways while Morsons focused only to a single product which is giveaways. Ivory Printing Company focused on to business-to4

business printing service. Asia Print Station provides at low cost prices which targets the low-end consumers.

Competitors
Zammi Prints Morsons Giveaway Ivory Printing Asia Print Station Others

10% 30% 20%

10% 30%

D. Projected Sales PROJECTED SALES (Per Week) ITEM QUANTITY Business 200 pcs. per Cards (Ink week Jet) Business 100 pcs. per Cards week (Laser) Printing 1000 pages per (blackweek short) Printing 650 pages per (black-long) week Printing 300 pages per (coloredweek P5.00) Printing 150 pages per (coloredweek P10.00) Photocopy 120 pages per (clear-short) week Photocopy 100 pages per (clear-long) week Scan 50 pcs. per week Total Projected Sales: Daily Weekly Monthly

BUYER/CUSTOMER Company

PRICE 1.50

AMOUNT 300.00

Company

3.00 300.00 1.00 1,000.00 1.50 975.00 5.00 1,500.00 10.00 1,500.00 1.00 120.00 1.50 150.00 5.00 250.00 P 1,108.18 P 6,095.00 P 24,380.00 Per Cycle P 146,280.00 Yearly P 292,560.0
6

Students/Company

Students/Company Students/Company

Students/Company

Students/Company Students/Company Students/Company

E. Marketing Program/Strategies 1. Practices of Competitors Zammi Prints is both business-to-business and business-to-customer where they have a wide product line which results in greater flexibility in attaining customer demand. Ivory Printing Company focuses only in business-to-business and this company acquired much more efficient equipments and machineries. Morsons Giveaways offers only pad printing and heat press printing services. Asia Print Station caters at low price services for low-end market but they produce low quality products.

2. Own Marketing Program/Strategies ImPrint (Printing and Giveaways) marketing strategy is based on the following strategies: a.) Product strategy customers - It has a satisfactory quality for the target

- Provides suggested layout and desired design by our customers. Considered as customeroriented. - ImPrint means living a good marked for every output. b.) Pricing strategy - Pricing is based on competition-oriented Pricing and cost-plus pricing. - Reduce price when selling in bulk. c.) Promotion strategy - Word-of-mouth advertisements; Coupons, free delivery, sales promotions and personal selling. d.) Distribution strategy - Direct marketing channel is applied.
F. Marketing/Selling Expenses

The Company will used sales kits as marketing collateral which includes: Company profile Business Cards Product line Catalogue Folder
7

III. PRODUCTION/OPERATION PLAN A. Technical Production Description Imprint Company will have two sales representatives which is responsible for gaining clients through direct marketing. Two technical officers which will process the clients order and one quality control which double checks the output. A developmental manager who is responsible for monitoring the operating aspects of the business and improving company services.

B. Production/Operations Process 1. Step by Step Procedure Steps in making Business Cards. Step 1: Acquire or find clients Step 2: Provide samples or lay-out to clients for approval. Step 3: Take suggested order and partial payment of the client. (If approved, but if not approved go back to step1). Step 4: Do the lay-outing and designing of business card as requested. Step 5: Check and Edit through computer/laptop. Step 6: Print the final business card. Step 7: Cut into its precise size. Step 8: Deliver to the clients before or at the respective date of completion. Step 9: Take the remaining balance of payment. Steps in printing documents. Step 1: Drop paper into the printing machine with its required size of bond paper. Step 2: Insert flash drive into USB chord. Step 3: Scan the flash drive. Step 4: Open specific file or documents. Step 5: Preview and edit (if necessary). Step 6: Print

Steps in scanning documents. Step 1: Drop paper into the printing machine with its required size of bond paper. Step 2: Insert the material to be scan into the scanner. Step 3: Preview and edit (if necessary). Step 4: Print (if requested). Steps in photocopying documents. Step 1: Drop paper into the printing machine with its required size of bond paper. Step 2: Insert the material to be photocopy into the machine. Step 3: Set-up Step 4: Print

2. Duration per step per Batch Step 1 Step 2 Step 3 Step 4 Step 5 A day or two, depending on the effort given by the sales representative Two (2) - three (3) hrs negotiation. approximately 1- 3 hrs. Depends when will the deal will be close. Follows after the client will approve the step 3. Will take place in same time. Complexity and mass of the affects will have the duration of the output. For less complex and mass takes a day, then as these factors increases the longer it will take. Automatic after total output will complete, checking will and delivery will follow. During the delivery, payment will be get, then the remittance. A day can cover all this steps.

Step 6 Step 7

3. Labor and Machine Requirement per Step Step 1 The company will acquire clients through sales representative.

Step 2

Sales representative will be responsible for giving quotation and taking print orders with the respective date of completion. Step 3 The Company will provide a sample of the print layout which will be consulted to the client for approval. Step 4 After the client has approved the print layout, date of completion and also the quotation, the company is going to take half of the whole payment through the sales representatives. Step 5 Then the client's order will be forwarded to the production team, subject for completion of the order. Step 6 During the production process, the quality control officer will see to it that there will be no discrepancy in every output. Step 7 The quality control will check the quantity of the output before delivery. Step 8 After checking the completed output, it will be delivered by the logistic officer. Step 9 The logistic officer will deliver the product to the client, and also taking the remaining balance of the payment. Step 10 The logistic officer will remit the money to the account officer.

C. Production Schedule The business has a production capacity of 30,800 per month of operation in printing service. The business will initially operate at 50 % capacity per month in printing service.

Printing Service 1 Rated Capacity/month Capacity Utilization Production Output/week X Operating days/months Total Production Output 30,000 35% 2,620 22 days 10,480 2 30,000 50% 3,750 22 days 15,000 3 30,000 70% 5,250 22 days 21,000
10

D. Labor Requirement The employees should have the following qualities: 1. Must be a student of Business Administration or Information Technology. 2. Computer literate. 3. Must be 18 years old and above. 4. Having a GPA of 2.50 and above. E. Machine/ Equipment Requirement Machine and Equipment Photocopier Laser Printer Ink Jet Cutting Board Sub-total F. Raw materials Requirement COST OF RAW MATERIALS SOURCE TYPE OF GOODS Bond Papers: Short Long Inks: Black Cyan Magenta Yellow C2S 8R Vellum 83ml 83ml 83ml 83ml 100 pcs. 100 pcs. 0.65 0.65 0.65 0.65 0.13 0.25 53.95 53.95 53.95 53.95 13.00 25.00
11

Cost P 2,250.00 13,500.00 500.00 600.00 P 16,850.00

QTY 1,370 pages 950 pages

UNIT COST 0.60 0.62

AMOUNT 822.00 589.00

Total Cost of Raw Materials:

Daily

Weekly Monthly Per Cycle Yearly Less: Ending Inventory of Raw Materials Total Raw Materials Used/Sold

P P P P P P P

302.69 1,664.80 6,659.20 875.95 79,910.40 0.00 79,910.40

G. Plant/Factory Location To make a low cost and close to another market which is the students of MSUIIT, the company proposed the location of the production plant inside the campus.

12

Process Flow Chart

Photocopy Process Scanning Process Printing Process

Optional

13

Plant Layout for Imprint Business

Raw Materials/ Storage

Door

W I N D O W Laptop

Photocopy area

C H A I R S For

Printing table
Laptop

C U S T O M E R

14

I.

Waste Disposal System

Waste items resulting from operations would only be paper spoilage from printing that will be recycled and be use in making giveaways.

H. Quality Control System To sustain the good quality service during the business operation, we adopt the several practices: 1. Good Manufacturing Practices (GMP) Are sets of sanitation (guidelines, methods, habits, and worked) for the handling of raw materials and good service to assure the safe, wholesome and quality product. 2. 5s a.) Sort- An action to identify and separate necessary from unnecessary things in a given location. b.) Systematized- An action for assigning specific places for the necessary items. c.) Sweep- An action to clean our workplace thoroughly for it will reflect in the business cleanliness. d.) Sanitize- a condition where high standard of good housekeeping is maintained for the safety of the customers. e.) Self-discipline- a condition where all members practice the 4ss spontaneously and willingly as a way of life. Always Smile for the customer and say thank you. 3. Personnel Hygiene Practices a.) Good health b.) Clean skin surface c.) Clean clothing d.) Fresh outlook

15

K. Production Cost for Printing A. Raw Materials cost per month Per Month Bond Papers: Short size 1,370 pages/week Long size 950pages/week C2S 8R 100 pcs. /week Vellum page 100 pcs./week Inks: Black 83ml/week Cyan 83ml/week Magenta 83ml/week Yellow 183ml/week Sub-total B. Direct Labor Cost per month Direct Labor Sales Representative P 10.00 per hour x 2 persons Technical P 10.00 per hour x 2 persons Quality control/finance P 10.00 per hour x 1 persons Sub-total C. Factory Overhead Expenses per month Electricity and Power Rent Expense (Equipment) Maintenance Transport of Raw Materials Equipment Depreciation Sub-total Total Production Cost per month P 21,938,778 Unit Production Cost = P 37,936.50 / 23,600 sheets = P 1.60 per sheet P 3,300.00 P 2,750.00 P 200.00 P 30.00 P 199.58 P 6,479.58 P 3,288.00 P 2,356.00 P 52.00 P 100.00 P 215.80 P 215.80 P 215.80 P 215.80 P 6,659.20

P 3,520.00 P 3,520.00 P 1,760.00 P 8,800.00

16

III. Organizational or Management Plan A. Legal Form of Business The form of our business is partnership since our group is composed of six (6) members. Then we have to register our business in Department of Trade and Industry (DTI). B. Organizational Structure The organizational chart for ImPrint Business.

Vince Mendiola
Manager

Glenn Eisma
Assistant Manager

Shane Sabayle
Finance Manager

Charmil Carbonilla
Sales Manager

Crecil Jabiniao
Sales Staff

Glenda Lou Raman

Sales Staff

Shayne Sabayle
Quality Control

Vince Mendiola
Technical Staff

Glenn Eisma
Technical Staff

17

This organizational chart shows the position of each member in the ImPrint Business. The marketing officer and technical officer will have a job rotation every 2 weeks.

C. Qualifications of officers Each member of the company is an Entrepreneurial Marketing student in which encounters different subjects in Business. All members are already engaged On-the-Job Training in different companies and also in workshop activities and seminars. The members have enough knowledge to manage the business.

D. Office Equipment We will use six (6) chairs and two (2) tables for our equipment to hold the printer and laptops. The chairs will be used for our customers and also to technical and cashier at the same time.

E. GANTT Chart of Activities This chart shows the activities before starting the operation of ImPrint Business.
Last week of October 1st week of November 2nd week of Nov. 3rd week of Nov.

1 2 3 4

Legend: Training of members

18

Purchase Supplies and Equipments Installation of equipments during the 1st day of the 2nd week of November. Start of operation

F. Administrative Expenses AMOUNT MONTHLY YEARLY P 1,760.00 P 21,120.00

EXPENSES Manager's Salary Treasurer/Bookkeeper Salaries Office Supplies Rental Electricity and Water Representation and Entertainment Transportation Others: TOTAL ADMINISTRATIVE EXPENSES

80.00

960.00

550.00 P 2,390.00 P

6,600.00 28,680.00

19

VI. FINANCIAL PLAN A. Total Project Cost TOTAL PROJECT COST LOAN EQUITY

ITEM FIXED ASSETS: Land Building Machinery and Equipment Office Equipment Store Equipment Other Assets: Sub-total WORKING CAPITAL: Material Cost Labor cost Overhead Cost Administrative Cost Other Working Capital Cost: Sub-total PREOPERATING: Pre-Operating Cost Sub-total TOTAL PERCENT

TOTAL

14,100.00 250.00

14,100.00 250.00

100.00 14,450.00

100.00 14,450.00

6,659.20 8,800.00 6,280.00 2,390.00

6,659.20 8,800.00 6,280.00 2,390.00

24,129.20

24,129.20

520.00 520.00 39,099.20 100%

520.00 520.00 39,099.20 100%

20

B. Projected Financial Statement PROJECTED CASH FLOW STATEMENT PREMonth 1 Month 2 OPTG CASH INFLOW: Equity 39,099.20 Loan Proceeds Cash Sales 24,380.00 Collection of A/R Other Income Reflows Interest Earnings Total Cash Inflow 39,099.20 CASH OUTFLOW: Pre-Optg Expenses Purchased of FA Direct Materials 6,659.20 Direct Labor 8,800.00 Overhead Expenses Adm Expenses Interest Payment Principal Payment Total Cash Outflow 6,280.00 2,390.00 8,800.00 6,280.00 2,390.00 8,800.00 6,280.00 2,390.00 7,658.08 9,189.70 24,380.00 28,037.00 33,644.40 28,037.00 33,644.40

Month 3

520.00 14,450.00

14,970.00

24,129.20

25,128.08

26,659.70
21

NET CASH FLOW 24,129.20 CASH BAL (beginning) CASH BAL (ending) 250.80 2,908.92 6,984.70

24,129.20

24,380.00

27,288.92

24,129.20

24,380.00

27,288.92

34,273.62

PROJECTED INCOME STATEMENT Month 1 Month 2 SALES 24,380.00 Less: Cost of Goods Sold Direct Materials 6,659.20 Direct Labor 8,800.00 Overhead Goods Available for Sale Gross Profit 2,640.80 Less: Operating Expenses Administrative Exp 2,390.00 Depreciation 119.58 119.58 2,390.00 5,298.92 6,280.00 27, 739.2 6,280.00 22,738. 08 8,800.00 7,658.08 28,037.00

Month 3

33,644.40

9,189.70 8,800.00 6,280.00 24,269.7

9,374.70

2,390.00 119.58

22

Operating Profit 131.22 Less: Pre-Operating Exp 520.00 Interest on Loans NET PROFIT BEFORE TAX 2,789.34 6,865.12

(388.78)

2,789.34

6,865.12

PROJECTED BALANCE SHEET PREMonth 1 Month 2 OPTG ASSETS Current Assets: Cash 24,129.20 Mktable Securities Accts Receivables Inventory Pre-paid Expenses Sub-total Fixed Assets: Land Building Mach & Equipment 14,100.00 Office Equipment 350.00 Store Equipment Vehicles Less: Accum Dep'n 119.58 Sub-total 239.17 350.00 350.00 14,100.00 14,100.00 24,129.20 24,380.00 27,288.92 24,380.00 27,288.92

Month 3

34,273.62

34,273.62

14,100.00 350.00

358.75

23

14,450.00 Other Assets: Pre-Optg Expenses 520.00 Less: Amortization Long-Term Investmnt Sub-total 520.00 TOTAL ASSETS 39,099.20 LIABILITIES: Accounts Payable Tax Payable Loans Payable (Cur) Total Cur Liabilities Long-term Loans TOTAL LIABILITIES OWNER'S EQUITY Owner's Capital 39,099.20 Retained Earnings

14,330.42

14,210.83

14,091.25

38,710.42

41,499.75

48,364.87

39,099.20 (388.78)

38,710.42 2,789.34 41,499.75

41,499.75 6,865.12 48,364.87

TOTAL EQUITY 39,099.20 TOTAL LIABILITIES AND EQUITY 39,099.20 38,710.42 41,499.75 48,364.87 38,710.42

24

C. Profitability Indices FINANCIAL RATIO ANALYSIS - is the systematic use of ratios to interpret financial statements in order to determine strengths and weaknesses of a firm as well as historical and current financial condition.

a) RETURN ON INVESTMENTS - measures the efficiency of the business in terms generating average returns on the total investment by the owner. Average Net Profit/ Income Total Project Cost 3,088.56 39000.20 = 8% b) CASH PAYBACK PERIOD - determines the time or period when the project will recover its investment. Total Project Cost Average Net Profit/ Income 39000.20 3088.56 = 12.5 months c) Net income sales ratio = 10.7% d) Break-even point Break Even Point (Sales) Monthly Sales X Monthly = Fixed Costs Monthly Sales - Monthly Variable Costs = 24,380X18,109.58 24,380 - 6,659.20 = 24,914.88
25

Break Even Point (Percentage)

Monthly Fixed Costs X = 100% Monthly Sales - Monthly Variable Cost = 18,109.58X100% 24,380 - 6,659.20 = 100%

D. Schedules Schedule 1 PROJECTED SALES (Per Week) ITEM QUANTITY Business 200 pcs. per Cards (Ink week Jet) Business 100 pcs. per Cards week (Laser) Printing 1000 pages per (blackweek short) Printing 650 pages per (black-long) week Printing 300 pages per (coloredweek P5.00) Printing 150 pages per (coloredweek P10.00) Photocopy 120 pages per (clear-short) week Photocopy 100 pages per (clear-long) week Scan 50 pcs. per week

BUYER/CUSTOMER Company

PRICE 1.50

AMOUNT 300.00

Company

3.00 300.00 1.00 1,000.00 1.50 975.00 5.00 1,500.00 10.00 1,500.00 1.00 120.00 1.50 150.00 5.00
26

Students/Company

Students/Company Students/Company

Students/Company

Students/Company Students/Company Students/Company

250.00 Total Projected Sales: Daily Weekly Monthly P 1,108.18 P 6,095.00 P 24,380.00 Per Cycle P 146,280.00 Yearly P 292,560.0 Schedule 2 DEPRECIATION SCHEDULE (Property, Plant, Machinery and Equipment) FIXED ASSETS Land Building Machinery & Eqpt Board Paper Cutter Vehicle Others: TOTAL Schedule 3 Cost of Goods Sold Direct Materials Direct Labor 8,800.00 Overhead 6,280.00 6,280.00 6,280.00
27

COST

USEFUL LIFE

ANNUAL DEPRECIATION

13,500.00 600.00 100.00 P 14,100.00

10 years 10 years 10 years TOTAL

1,350.00 60.00 10.00

1,410.00

Month 1 6,659.20

Month 2 7,658.08 8,800.00

Month 3 9,189.70 8,800.00

Operating Expenses Administrative Exp 2,390.00 Depreciation 119.58 Pre-Operating Exp Total Cost of Production 520.00 P 24,768.78 P 25,247.66 P 26,779.28 119.58 119.58 2,390.00 2,390.00

Schedule 4 Cost of Goods Sold Direct Materials Direct Labor 8,800.00 Overhead 6,280.00 Total cost of goods sold Schedule 5 Activities Equipment and Machineries Tools Raw Materials Schedule 6 EXPENSES Manager's Salary Treasurer/Bookkeeper Salaries
28

Month 1 6,659.20

Month 2 7,658.08 8,800.00 6,280.00 22,738.08

Month 3 9,189.70 8,800.00 6,280.00 24,269.7

21,739.2

Time Frame Last week of October 1st week of November 1st week of November

AMOUNT MONTHLY YEARLY P P 1,760.00 21,120.00

Office Supplies 80.00 Rental Electricity and Water Representation and Entertainment Transportation Others: 550.00 TOTAL ADMINISTRATIVE EXPENSES P 2,390.00 P 28,680.00 6,600.00 960.00

29

Imprint Company ______________________________________ An Undergraduate Business Plan Presented on the Faculty of the Department of Entrepreneurial Marketing College of Business Administration and Accountancy MSU - Iligan Institute of Technology ______________________________________ In Partial Fulfilment of the Requirements for the Degree Bachelor of Science in Business Administration Major in Entrepreneurial Marketing ______________________________________

Carbonilla, Charmil Eisma, Glenn Jabiniao, Ma. Crecil Mendiola, Vince Sabayle, Shane Raman, Glenda

Submitted to:Prof. Melissa B. Mangali

October 6, 2012

30