OBJECTIVES OF THE STUDY: The main objective is to determine the current consumer behavior levels of the customers with

regards to Foodpro India To study and analyze consumer buying behavior

To assess the behavior level of different type of customers

To identify what type of strategies are suitable for the company to reach the targeted customers.

To find out the factors which influence the consumption of the products

To identify effective advertising sources which are influencing customer purchasing behavior?

QUESTIONNAIRE Name:

Age: Occupation:

Income for month: Q1) How did you come to know about Foodpro India? a) Advertisement b) Colleagues references c) Friends/relatives references d) Any other specify Q2) what is the main purpose of purchase? a) Personal Usage / consumption b) To Gift c) Any other pl. Specify Q3) You prefer to go in shop with a) Family members b) Spouse c) Friends d) Others

Q4) What is the reason behind purchasing the products of Foodpro ? a) Good satisfaction over products b) Reasonable prices c) More offers d) Any others Q5) How do you rate the pricing of products at Big Bazaar? a) Expensive b) Competitive c) Affordable d) Reasonable Q6) What more facility would you like to get at Food pro? a) Membership Card b) Discount Card c) Free packing Offers d) Lucky draw Offer Q7) How often do you ask for Assistance from sales staff in selecting your Purchase? a) Almost Always b) Frequently c) Sometimes d) Never Q8 How is your overall experience with the products? a) Excellent b) Good c) Average

d) Poor e) Very poor Q9) Are you satisfied with the price of the product a) Highly Satisfied b) Satisfied c) Neutral d) Dissatisfied e) Highly Dissatisfied Q10) Do you suggest any one to buy? a) Yes b) No Q11) How, do you suggest to Foodpro management to making present products to more attractive? a) To maintain quality products b) Reasonable prices c) Giving more offers and discounts d) Convenience Q12) Are you satisfied with the Quality of the product? a) Highly Satisifed b) Satisfied c) Neutral d) Dissatisfied e) Highly Dissatisfied Q13) Would you buy companys products again? a) Sure

b) May be c) Never Q14) Are you satisfied with the promotional offers of the company a) Highly Satisfied b) Satisfied c) Neutral d) Dissatisfied e) Highly Dissatisfied Q15) Do you think advertisement can create more awareness in purchasing a product? a) Yes b) No c) Cant say Q16) Which Medium of advertisement you like a) Video b) Print c) Internet d) Others

Q17) Do you agree that celebrity campaign will help in increasing sales? a) Strongly Agree b) Agree c) Neutral d) Disagree e) Strongly Disagree

Q18) Do you think that attractive package will help to increase sales? a) Yes b) No c) Cant say Q19) Do you consider brand image while purchasing a product? a) Yes b) No