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Survey on Direct - to - Home (DTH) Service - 20 Mins

Direct - to - Home (DTH)


DTH stands for Direct-To-Home television. DTH is defined as the reception of satellite programmes with a personal dish in an individual home. DTH does away with the need for the local cable operator and puts the broadcaster directly in touch with the consumer. Only cable operators can receive satellite programmes and they then distribute them to individual homes.

Please complete this survey within 20 Mins.

Questionnaire
* 1. In which region in India do you reside? In which region in India do you reside? West North * 2. Do you have DTH Service in your home? Do you have DTH Service in your home? Yes No East South Nort East Central India

Usage
* 3. You use DTH service because,(Select one) You use DTH service because,(Select one) Cable service was not of good quality Cable service was not reliable Others More Channels Superior Video Quality

No cable operator Reside in remote area Interactive Services * 4. You prefer :You prefer :- Local cable service DTH service

None

None

Customer Behaviour
* 5. Which DTH service provider do you use? Which DTH service provider do you use? Tata Sky Dish TV DD Direct Sun Direct Big TV Airtel Digital TV Videocon D2H * 6. Please rate how important the following attributes were to you when purchasing a DTH connection. Somewhat Somewhat Important Neutral Unimportant Important Unimportant Please rate how important the following Somewhat Important Somewhat Unimportant Unimportant

Price

Neutral

Important attributes were to you when purchasing a DTH connection. Price Important Number of channels Number of channels Important

Somewhat Important

Neutral

Somewhat Unimportant

Unimportant

Somewhat Important

Neutral

Somewhat Unimportant Unimportant

Continued Continued service service even in even in heavy rains heavy rains Important DVDquality video Important MPEG 4 format video quality Important Sound Quality Important Ease of purchase Important Ease of payment Important Quality of service Important

Somewhat Important

Neutral

Somewhat Unimportant Unimportant

DVD-quality video

Somewhat Important

Neutral

Somewhat Unimportant Unimportant

MPEG 4 format video quality

Somewhat Important

Neutral

Somewhat Unimportant Unimportant

Sound Quality

Somewhat Important

Neutral

Somewhat Unimportant Unimportant

Ease of purchase

Somewhat Important

Neutral

Somewhat Unimportant Unimportant

Ease of payment

Somewhat Important

Neutral

Somewhat Unimportant Unimportant

Quality of service

Somewhat Important

Neutral

Somewhat Unimportant Unimportant

Important

Somewhat Important Somewhat Important

Neutral

Somewhat Unimportant

Unimportant

Helpline

Helpline Important Quick response to complaints Important Ability to record programs Important

Neutral

Somewhat Unimportant Unimportant

Quick response to complaints

Somewhat Important

Neutral

Somewhat Unimportant Unimportant

Ability to record programs

Somewhat Important

Neutral

Somewhat Unimportant Unimportant

Educational interactive channels

Educational interactive channels Important

Somewhat Important

Neutral

Somewhat Unimportant Unimportant

Matrimonial services

Matrimonial services Important Special channels for children Important Special channels for elderly people Important

Somewhat Important

Neutral

Somewhat Unimportant Unimportant

Special channels for children

Somewhat Important

Neutral

Somewhat Unimportant Unimportant

Special channels for elderly people

Somewhat Important

Neutral

Somewhat Unimportant Unimportant

* 7. You bought your DTH set - top box from, You bought your DTH set - top box from, Small shop Electronics store

Salesperson Bundled with new television Bought online from company website Others * 8. When you bought your DTH set-top box did you ensure it was properly sealed? When you bought your DTH set-top box did you ensure it was properly sealed? Yes * 9. Which of the following attributes affected your buying decision when choosing your DTH service provider? Which of the following attributes affected your buying decision when choosing your DTH service provider? Brand Price Packaging * 10. Before deciding on your DTH service provider did you consult your friends and family? Before deciding on your DTH service provider did you consult your friends and family? Yes * 11. How frequently do you recharge your DTH services? How frequently do you recharge your DTH services? Weekly * Monthly Every six months Annualy No Availability Facilities Quality of service Channel packages No

12. How do you recharge you DTH services account?(Select one) How do you recharge you DTH services account?(Select one) By recharge Vouchers on phone By recharge Vouchers through internet In recharge points/centers By online payment through debit card By online payment through credit card Others

Brand Awareness
* 13. Please select DTH service providers you have heard about :Please select DTH service providers you have heard about :- Tata Sky Dish TV DD Direct * 14. Have you seen any advertisement of any DTH service provider? Have you seen any advertisement of any DTH service provider? Yes * 15. You have seen the advertisements of? You have seen the advertisements of? Tata Sky Dish TV DD Direct No Sun Direct Big TV Airtel Digital TV Videocon D2H

Sun Direct Big TV Airtel Digital TV Videocon D2H * 16. You have noticed promotions of DTH services on? You have noticed promotions of DTH services on? TV Radio Newspaper Internet Magazines Word of mouth Others None

Opinion
* 17. Does it justify for brands price their products higher because of their brand value /perception? Does it justify for brands price their products higher because of their brand value /perception? Yes * 18. DTH services are better than local cable TV services. Somewhat Strongly agree Neutral agree DTH services are better than local cable TV services. Do You Agree? No Can't Say

Somewhat disagree

Strongly disagree

Do You Agree?

Somewhat agree

Neutral

Somewhat disagree

Strongly disagree

Strongly agree Strongly agree *

Somewhat agree

Neutral

Somewhat disagree

Strongly disagree

19. Do you think that bigger the brand name better is the quality and standard of the product? Do you think that bigger the brand name better is the quality and standard of the product? Yes * 20. With the advent of the digital age do you think the demand for DTH services are destined to soar further? Your view. With the advent of the digital age do you think the demand for DTH services are destined to soar further? Your view. Yes, definitely No,i don't think so Cant't Say Can't Say No