Central University of Rajasthan

Department of Management
Ist In Semester Exam MBA II Sem.

Course Code: MBAE-201 Time: 1 Hour

Course Title: Marketing Management Max. Marks: 15

Q1. Discuss the following terms in brief: (a) Need, want, and Demand (b) Product & Services (c) Marketing Mix

(Marks: 1*3)

Q2. Write the concepts of Marketing with suitable Examples. (Marks: 02) Q3. Explain the concept of Product Life Cycle. (Marks: 02) Q4. Discuss the concept of segmentation and targeting. (Marks: 02) Q5. You are V.P. (Marketing) of a FMCG Company, Prepare a comprehensive report for developing a new FMCG product of your choice for Indian Market. (Marks: 06)

Central University of Rajasthan

Department of Management
Ist In Semester Exam MBA II Sem. Course Code: MBA202 Time: 1 Hours Course Title: Human Resource Management Max. Marks: 15

Question 1: What is strategic human resource management? Marks: 1 Question 2: Define recruitment and selection. Marks: 1 Question 3: What is job rotation? Marks: 1 Question 4: Suppose you are human resource manager than what strategic human resource management practices you will follow in situation when a a) Hotels strategy is excellent customer services. b) Financial institutes strategy to capture untapped rural market to increase market share. Marks: 3+3=6 Question 5: Explain job analysis. Marks: 3 Question 6: Explain sources of recruitment. Marks: 3

Central University of Rajasthan

Department of Management
MBA-203 Financial Management Ist In Semester Exam MBA II Sem. Max. Marks-15 Max. Time I Hour Attempt All Questions. Very Short Questions Q-1 Define Financial Management. Q-2 What are the differences between equity shares and preference shares? Q-3 What are the features of a Commercial Paper? (3*1 =3) Short Questions Q-4 What are the recent controversies regarding Micro finance Institutions in India ? What is your View on that ? Q-5 What do you mean by regulatory institutitions? Give examples of two industries where Regulatory changes have impacted the industry prospects. (2*2 =4) Long Question Q-6 The Ess Kay Refrigerator Company is deciding to issue Rs 100, 14 per cent 7-year debentures at par. The debentures will be redeemable at a premium of 10%. Calculate the cost of debentures assuming 35% tax rate. Q-7 What can be the different objectives of financial Management? Explain in detail. (2*4 =8)

Central University of Rajasthan

Department of Management
MBA-204 Operations Management Ist In Semester Exam MBA II Sem. Max. Marks-15 Max. Time I Hour Attempt All Questions. Very Short Questions Q-1 Define Operation Management? Q-2 Define effective capacity? Q-`3 What decisions in operation management are of strategic nature and why ? (3*1 =3) Short Questions Q-4 What can be the different types of capacity planning on the basis of time ? Explain. Q-5 Explain any five Factors which determines the plant location. (2*2 =4) Long Question Q-6 What are the challenges faced by operation management in the current scenario. Q-7 What are the key decisions in capacity planning? Explain in detail. (2*4 =8)

CENTRAL UNIVERSITY OF RAJASTHAN DEPARTMENT OF MANAGEMENT MID-TERM-I EXAMINATION, 2011 MBA 2nd SEMESTER Course Code: MBAE-205 Time: 1 Hour Q1. Discuss the following terms in brief: (a) Hypothesis (b) Primary & Secondary Data (c) Experimental Research Course Title: Research Methodology Max. Marks: 15 (Marks: 1*3)

Q2. Why sampling is required in research? Explain different types of sampling techniques with suitable examples. (Marks: 03) Q3. Write in brief the process of research in Management. Also discuss exploratory and descriptive research designs with suitable examples. (Marks: 03 Q4. You are working as Marketing Research Executive in an automobile Company, manufacturing Cars. Frame a questionnaire (approx. 15 questions) for the survey of market potential for a small car your company is going to launch in October, 2011 for Indian middle class. (Marks: 06)

Central University of Rajasthan

Department of Management
MBA-206 International Business Ist In Semester Exam MBA II Sem. Max. Marks-15 Max. Time I Hour Attempt All Questions. Very Short Questions Q-1 What is the polycentric approach of International Business? Q-2 Who are freight forwarders? Q-3 What is International franchising? Q-4 What dimensions outcoming has added to outsourcing? Q-5 Which are three decisive factors while entering international business? (5*1 =5) Short Questions Q-6 If it is not happening in home country, it is not happening. Explain the statement. Q-7 Which are basic issues in international licensing? Q-8 Which are five important currents of globalization according to Boston Consultancy Group, 2005. (3*2 =6) Long Question Q-9 Describe the advantages and disadvantages of franchising? (1*4=4)

Central University of Rajasthan

Department of Management
MBA-207 Entrepreneurship Theories and practices Ist In Semester Exam MBA II Sem. Max. Marks-15 Max. Time I Hour Attempt All Questions. Very Short Questions Q-1 Clarify the concept of Entrepreneurship? Q-2 Distinguish among psychologist, economist and managerial point of view on entrepreneurship? Q-3 Which are five core elements of entrepreneurship? (3*1 =3) Short Questions Q-4 What is Schumpeters on entrepreneurship? Q-5 Which are major institutional patterns that become obstacles for entrepreneurship? Q-6 Which are five important factors closely related to growth of entrepreneurship in western countries? (3*2 =6) Long Question Q-7 Describe in brief the findings of various researchers regarding factors that contribute to development of entrepreneurship. (1*6=6)

CENTRAL UNIVERSITY OF RAJASTHAN DEPARTMENT OF MANAGEMENT END OF SEMESTER EXAMINATION MBA IIST SEMESTER Course Code: MBA208 Time: 1 Hours Course Title: Rural Marketing Max. Marks: 15

Question 1: What is NABARD? Marks: 1 Question 2: What is micro finance? Marks: 1 Question 3: What are major rural products? Marks:1 Question 4: How rural market is different from urban market explain? Marks: 3 Question 5: Explain major banks providing rural credit. Marks: 3 Question 6: Explain need of rural credit in rural area. Marks: 3 Question 7: Describe need of warehousing and storage in rural area. Marks: 3