Kassandra Ricci

1 Brian Rd Franklin, MA, 02038 (781) 248-4193 (cell) kassandra.ricci@gmail.com Education Anticipated May 2013 Roger Williams University, Bristol, RI BA in Media Communication- Concentration in Public Relations Minor: Marketing Study Abroad: International Studies Institute at Palazzo Rucellai, Florence, Italy- Fall of 2012 GPA 3.67; Consistent Deans List, Intercultural Leadership Award, Nominated for Whos Who Among Students Award Relevant Campus Involvement- Publicity Chair of V.O.S, Member of RWU AAF and PRSSA chapters and provide support for incoming freshman as an Intercultural Leader Relevant Experience Marketing Communications Intern, Newberry Public Relations & Marketing Work on website creation and development for clients Develop and assist in implementing a new social media plan Assist in communication efforts with vendors, locations and clients Public Relations Intern, Parker Group Assisted in pitching case studies and news releases to editors for tech clients Contributed to writing projects for company magazines and researched case study topics Created, updated and maintained media lists and documentation for several clients Programming & Events Intern, Roger Williams University Intercultural Center Researched, planned and coordinated events for faculty, staff and students Compiled an educational packet of various civic engagement articles Completed administrative tasks in office January 2013 to present

May 2012- August 2012

June 2011- December2011

Director of PR for AAF National Student Advertising Competition Team 2011-2012 & 2012-2013 Academic Year Research target markets and determine demographics and psychographics of brand consumer Plan and facilitate personal interviews and focus groups to gain consumer insight Create campaign materials including print, video and social media marketing for client, based on research data Member of PRSSA National Bateman Competition Team 2011-2012 Academic Year Performed primary and secondary research to formulate strategies and tactics for the campaign Utilized social media outreach to disseminate messages to over 5,000 viewers Created and distributed materials to students in schools across RI to educate them on a healthy lifestyle. Fundraised and collect donations for events and promotions Work Experience Sales Associate at Vera Bradley, Providence, RI May 2011- present Ensure that each customer receives the Vera Bradley Experience Serve the customers promptly and efficiently in a friendly manner, through finding and purchasing an item Customer Experience Associate at Michaels Arts & Crafts, Middletown, RI Answer customers questions and assist them in finding products Set displays to increase sales or highlight products and maintain store cleanliness June 2010 to December of 2011

Computer and Language Skills Conversational Spanish Skilled in Microsoft Office suite; Adobe Photoshop, InDesign; SPSS; Simmons Database and Cision Familiar with and active on Facebook, Twitter (@ksricci) , LinkedIn, Pinterest and FourSquare

More information and a portfolio of work can be found on http://kassandraricci.wordpress.com/