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TABLE OF CONTENTS
1. Asia-Pacific Athletic Apparel and Footwear Industry Introduction 1.1. Asia-Pacific Athletic Wear Market Size by Revenue, 2006-2012 By Athletic Apparel, 2006-2012 By Athletic Footwear, 2006-2012

1.1.1. 1.1.2. 2.

Asia-Pacific Athletic Wear Market Segmentation, 2006-2012 2.1. 2.2. By Athletic Apparel and Footwear, 2006-2012 By Geography, 2006-2012

3.

Major International Players in Asia-Pacific Athletic Apparel and Footwear Market 3.1. NIKE Company Overview Business Strategy Financial Performance, FY2008-FY2012

3.1.1. 3.1.2. 3.1.3. 3.2.

Adidas Group Company Overview Business Strategy Financial Performance, 2008-2012

3.2.1. 3.2.2. 3.2.3. 3.3.

PUMA Company Overview Business Strategy Financial Performance, 2008-2012

3.3.1. 3.3.2. 3.3.3. 4.

Asia-Pacific Athletic Apparels and Footwear Industry: Trends and Developments

5. Asia-Pacific Athletic Apparel and Footwear Market Future Outlook and Projections, 20132017 5.1. By Geography, 2013-2017 2

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5.2. Cause and Effect Relationship Between Industry Factors and the Asia-Pacific Athletic Apparel and Footwear Market Prospects 6. China Athletic Apparel and Footwear Industry Introduction 6.1. China Athletic Wear Market Size, 2006-2012 By Athletic Apparel, 2006-2012 By Athletic Footwear, 2006-2012

6.1.1. 6.1.2. 6.2.

China Athletic Wear Market Segmentation By Athletic Apparel and Footwear, 2006-2012 Atheltic Apparel by Gender, 2012 Athletic Footwear By Product Categories, 2012 Athletic Footwear by Gender, 2012 China Indoor Athletic Wear Market

6.2.1. 6.2.2. 6.2.3. 6.2.4. 6.2.5. 6.3. 6.4.

China Athletic Apparel and Footwear Industry: Trends and Developments Market Share of Major Players in China Athletic Wear Market, 2011 By Athletic Apparel, 2011 By Atheltic Footwear, 2011

6.4.1. 6.4.2.

6.5. Company Profiles of Major Domestic Players in China Athletic Apparel and Footwear Market 6.5.1. 6.5.2. 6.5.3. 6.5.4. 6.5.5. 6.6. Anta Sports Products Ltd. Li-Ning 361 Degrees International Limited Xtep International Ltd. Kappa

Macro-Economic Factors of China Athletic Apparel and Footwear Industry, 2006-2017 Population, 2006-2017 Per Capita Annual Consumption Expenditure on Clothing, 2006-2017 Per Capita Income of Households, 2006-2017 3

6.6.1. 6.6.2. 6.6.3.

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6.7. China Athletic Apparel and Footwear Market Future Outlook and Projections, 20132017 7. Japan Athletic Apparel and Footwear Industry Introduction 7.1. Japan Athletic Apparel Market Size, 2006-2012 By Value, 2006-2012 By Volume, 2006-2012

7.1.1. 7.1.2. 7.2.

Japan Athletic Footwear Market Size, 2006-2012 By Value, 2006-2012 By Volume, 2006-2012

7.2.1. 7.2.2. 7.3.

Japan Athletic Apparel Market Segmentation, 2006-2012 By Product Categories, 2006-2012 By Woven Category, 2006-2012 By Knit Category, 2006-2012

7.3.1. 7.3.2. 7.3.3. 7.4.

Japan Athletic Footwear Market Segmentation, 2006-2012 By Value, 2006-2012 By Volume, 2006-2012

7.4.1. 7.4.2. 7.5.

Market Share of Major Players in Japan Athletic Apparel and Footwear Market, 2011 By Athletic Apparel, 2011 By Athletic Footwear, 2011

7.5.1. 7.5.2.

7.6. Company Profiles of Major Domestic Players in Japan Athletic Apparel and Footwear Market 7.6.1. 7.6.2. 7.6.3. 7.6.4. 7.7. 7.8. Asics Mizuno Descente Goldwin Inc.

Japan Athletic Apparel and Footwear Industry Trends and Developments Macro Economic Factors of Japan Athletic Apparel and Footwear Industry, 2006-2017 4

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7.8.1. 7.8.2. 7.8.3.

Population, 2006-2017 Consumer Expenditure on Clothing and Footwear, 2006-2017 Gross Domestic Product, 2006-2017

7.9. Japan Athletic Apparel and Footwear Market Future Outlook and Projections, 20132017 8. Australia Athletic Apparel and Footwear Industry Introduction 8.1. Australia Athletic Apparel and Footwear Market Size, 2006-2012 By Athletic Apparel, 2006-2012 By Athletic Footwear, 2006-2012

8.1.1. 8.1.2. 8.2.

Australia Athletic Apparel Market Segmentation By Gender, 2012 By Product Categories, 2012

8.2.1. 8.2.2.

8.3. Market Share of Major Distribution Channels in Australia Athletic Apparel and Footwear Industry, 2011 8.3.1. 8.3.2. 8.4. 8.5. By Athletic Apparel, 2011 By Athletic Footwear, 2011

Competitive Landscape of Australia Athletic Apparel and Footwear Industry Australia Athletic Apparel and Footwear Industry: Trends and Developments

8.6. Macro Economic Factors of Australia Athletic Apparel and Footwear Industry, 20062017 8.6.1. 8.6.2. 8.6.3. 8.6.4. Population, 2006-2017 Consumer Expenditure on Clothing and Footwear, 2006-2017 Import of Athletic Footwear in Australia, FY2006-FY2017 Export of Athletic Footwear from Australia, FY2006-FY2017

8.7. Australia Athletic Apparel and Footwear Market Future Outlook and Projections, 20132017 9. India Athletic Apparel and Footwear Industry Introduction 9.1. India Athletic Apparel and Footwear Market Size by Revenue, 2006-2012 5

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9.1.1. 9.1.2. 9.2.

By Athletic Apparel, 2006-2012 By Athletic Footwear, 2006-2012

India Athletic Apparel and Footwear Market Segmentation Atheltic Apparel by Gender, 2012 Atheltic Footwear by Gender, 2012 Atheltic Footwear by Product Categories, 2012

9.2.1. 9.2.2. 9.2.3. 9.3. 9.4.

India Athletic Apparel and Footwear Market: SWOT Analysis Market Share of Major Players in India Athletic Apparel and Footwear Market, 2011

9.5. Company Profiles of Major Domestic Players in India Athletic Apparel and Footwear Market 9.5.1. 9.5.2. 9.5.3. 9.6. Bata Woodland Liberty Shoes Ltd.

India Athletic Apparel and Footwear Industry: Trends and Developments

9.7. India Athletic Apparel and Footwear Market Future Outlook and Future Projections, 2013-2017 9.8. Macro Economic Factors of India Athletic Apparel and Footwear Industry, 2006-2017 Population, 2006-2017 Consumer Expenditure on Clothing and Footwear, 2006-2016 Per- Capita Expenditure on Apparel and Footwear, 2006-2017

9.8.1. 9.8.2. 9.8.3. 10.

Appendix Market Definitions Abbreviations Research Methodolgy Disclaimer

10.1. 10.2. 10.3. 10.4.

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LIST OF FIGURES
Figure 1: Asia-Pacific Athletic Apparel Market Size by Revenue in USD Million, 2006-2012 Figure 2: Asia-Pacific Athletic Footwear Market Size by Revenue in USD Million, 2006-2012 Figure 3: Asia Pacific Sportswear Market Segmentation by Athletic Apparel and Athletic Footwear on the Basis of Contribution in Percentage (%), 2006-2012 Figure 4: Asia-Pacific Athletic Apparel Market Segmentation by Geography on the Basis of Contribution in Percentage (%), 2006-2012 Figure 5: Asia-Pacific Athletic Footwear Market Segmentation by Geography on the Basis of Contribution in Percentage (%), 2006-2012 Figure 6: NIKE Global Revenue Contribution of Athletic Apparel and Footwear by Asian Countries in Percentage (%), FY2012 Figure 7: NIKE Revenue from Athletic Footwear and Apparel in Greater China in USD Million, FY2008-FY2012 Figure 8: NIKE Revenue from Athletic Footwear and Apparel in Japan in USD Million, FY2008-FY2012 Figure 9: Adidas Group Suppliers by Region in Percentage (%), 2011 Figure 10: Adidas Athletic Footwear Production by Region in Percentage (%), 2011 Figure 11: Adidas Athletic Apparel Production by Region in Percentage (%), 2011 Figure 12: Adidas Group Asia Revenue by Athletic Footwear and Athletic Apparel in USD Million, 2008-2012P Figure 13: Adidas Group Asia-Pacific Revenue by Athletic Footwear, Athletic Apparel and Accessories on the Basis of Contribution in Percentage (%), 2012P Figure 14: Adidas Group Asia-Pacific Revenue by Wholesale, Retail and Other Business on the Basis of Contribution in Percentage (%), 2012P Figure 15: Puma Asia-Pacific Revenue from Athletic Footwear and Apparel in USD Million, 2008-2012 Figure 16: Asia-Pacific Athletic Apparel and Footwear Market Future Projections on the Basis of Revenue in USD Million, 2013-2017 Figure 17: China Athletic Wear Market Size by Revenue in USD Million, 2006-2012 Figure 18: China Athletic Apparel Market Size by Revenue in USD Million, 2006-2012 7

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Figure 19: China Athletic Footwear Market Size by Revenue in USD Million, 2006-2012 Figure 20: China Athletic Wear Market Segmentation by Athletic Footwear and Athletic Apparel on the Basis of Contribution in Percentage (%), 2006-2012 Figure 21: China Athletic Apparel Market Segmentation by Men, Women and Kids on the Basis of Contribution in Percentage (%), 2012 Figure 22: China Athletic Footwear Market Segmentation by Product Categories on the Basis of Contribution in Percentage (%), 2012 Figure 23: China Athletic Footwear Market Segmentation by Gender on the Basis of Contribution in Percentage (%), 2012 Figure 24: China Indoor Athletic Wear Market Size by Revenue in USD Million, 2007-2012 Figure 25: China Indoor Athletic Wear Market Segmentation by Swimwear, Fitness wear and Underwear on the Basis of Contribution in Percentage (%), 2007-2012 Figure 26: Market Share of Major Players in China Athletic Wear Market by Revenue in Percentage (%), 2011 Figure 27: Market Share of Major Players in China Athletic Apparel Market by Revenue in Percentage (%), 2011 Figure 28: Market Share of Major Players in Athletic Footwear Market in China by Revenue in Percentage (%), 2011 Figure 29: Anta Sports Products Revenue by Athletic Footwear and Apparel in USD Million, 2006-2011 Figure 30: Li-Ning Revenue from Athletic Apparels and Footwear in USD Million, 2008-2011 .. Figure 31: 361 Degrees International Limited Revenue by Athletic Footwear and Apparel in USD Million, 2008-2011 Figure 32: Xtep Revenue from Athletic Footwear and Athletic Apparel in USD Million, 20082011 Figure 33: Kappa Revenue by Athletic Apparel and Footwear in USD Million, 2008-2011 Figure 34: China Population in Million, 2006-2017 Figure 35: China Per-Capita Annual Consumption Expenditure of Households on Clothing in USD, 2006-2017 Figure 36: China Per-Capita Income of Households in USD, 2006-2017 8

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Figure 37: China Athletic Apparel and Footwear Market Future Projections on the Basis of Revenue in USD Million, 2013-2017 Figure 38: Japan Athletic Apparel Market Size by Revenue in USD Million, 2006-2012 Figure 39: Japan Athletic Apparel Market Size by Production in Thousand Units, 2006-2012 Figure 40: Japan Athletic Footwear Market Size by Revenue in USD Million, 2006-2012 Figure 41: Japan Athletic Footwear Market Size by Shipment Volume of Manufacturers in Thousand Pairs, 2006-2012 Figure 42: Japan Athletic Apparel Production by Men and Womens Woven Category on the Basis of Contribution in Percentage (%), 2006-2012 Figure 43: Japan Athletic Apparel Market Segmentation by Knit Category on the Basis of Production in Thousand Units, 2006-2012 Figure 44: Market Share of Major Players in Japan Athletic Apparel Market on the Basis of Revenue in Percentage (%), 2011 Figure 45: Japan Athletic Footwear Market Share of Major Players on the Basis of Revenue Contribution in Percentage (%), 2011 Figure 46: Asics Japan Athletic Apparel and Footwear Revenue in USD Million, 2008-2011 Figure 47: Mizuno Revenue from Athletic Footwear and Apparel in USD Million, 2009-2011 Figure 48: Import of Sports Footwear in Japan by Countries in Percentage (%), 2010 Figure 49: Japan Population in Million, 2006-2017 Figure 50: Japan Consumer Expenditure on Clothing and Footwear in USD Million, 2006-2017 Figure 51: Japan Gross Domestic Product (GDP) in USD Billion, 2006-2017 Figure 52: Japan Athletic Apparel and Footwear Market Projections on the Basis of Revenue in USD Million, 2013-2017 Figure 53: Australia Athletic Apparel Market Size on the Basis of Revenue in USD Million, 2006-2012 Figure 54: Australia Athletic Footwear Market Size on the Basis of Revenue in USD Million, 2006-2012 Figure 55: Australia Athletic Apparel Market Segmentation by Gender on the Basis of Contribution in Percentage (%), 2012

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Figure 56: Australia Athletic Footwear Market Segmentation by Product Categories on the Basis of Contribution in Percentage (%), 2012 Figure 57: Market Share of Distribution Channels in Australia Athletic Apparel Market on the Basis of Contribution in Percentage (%), 2011 Figure 58: Market Share of Distribution Channels in Australia Athletic Footwear Market on the Basis of Contribution in Percentage (%), 2011 Figure 59: Australia Population in Million, 2006-2017 Figure 60: Australia Consumer Expenditure on Clothing and Footwear in USD Million, 20062017 Figure 61: Import of Athletic Footwear in Australia in USD Million, FY2006-FY2017 Figure 62: Export of Athletic Footwear from Australia in USD Million, FY2006-FY2017 Figure 63: Australia Athletic Apparel and Footwear Market Projections on the Basis of Revenue in USD Million, 2013-2017 Figure 64: India Athletic Apparel and Footwear Market by Unorganized and Organized Sector on the Basis of Contribution in Percentage (%), 2012 Figure 65: India Athletic Apparel Market Size on the Basis of Revenue in USD Million, 20062012 Figure 66: India Athletic Footwear Market Size on the Basis of Revenue in USD Million, 20062012 Figure 67: India Athletic Apparel Market Segmentation by Gender on the Basis of Contribution in Percentage (%), 2012 Figure 68: India Athletic Footwear Market Segmentation by Gender on the Basis of Contribution in Percentage (%), 2012 Figure 69: India Athletic Footwear Market Segmentation by Product Categories on the Basis of Contribution in Percentage (%), 2012 Figure 70: Market Share of Major Players in India Athletic Apparel and Footwear Market in Percentage (%), 2011 Figure 71: India Athletic Apparel and Footwear Market Projections on the Basis of Revenue in USD Million, 2013-2017 Figure 72: India Population in Million, 2006-2017 Figure 73: India Consumer Expenditure on Clothing and Footwear in USD Million, 2006-2017 10

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Figure 74: India Per-Capita Expenditure on Apparel and Footwear in USD, 2006-2017

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LIST OF TABLES
Table 1: Asia-Pacific Athletic Wear Market Segmentation by Athletic Apparel and Footwear on the Basis of Revenue in USD Million, 2006-2012 Table 2: Asia-Pacific Athletic Apparel Market Segmentation by Geography on the Basis of Contribution in Percentage (%), 2006-2012 Table 3: Asia-Pacific Athletic Footwear Market Segmentation by Geography on the Basis of Contribution in Percentage (%), 2006-2012 Table 4: Total Number of NIKE Stores in the World in Units, 2011 Table 5: NIKE Brand Wholesale Equivalent Global Revenue by Categories in USD Million, FY2012 Table 6: Adidas Production of Athletic Footwear in Million Pairs, 2008-2011 Table 7: Adidas Production of Athletic Apparel in Million Units, 2008-2011 Table 8: Adidas Group Asia Pacific Research and Development Centers in Asian Countries Table 9: Adidas Group Global Research and Development Expenditure in USD Million, as a Percentage (%) of Net Sales and Operating Expenses, 2007-2011 Table 10: Adidas Group Global Revenue by Athletic Footwear, Athletic Apparel and Accessories in USD Million, 2012 Table 11: PUMA Number of Employees by Geography, 2009-2011 Table 12: Asia-Pacific Athletic Apparel Market Future Projections by Geography on the Basis of Revenue in USD Million, 2013-2017 Table 13: Asia-Pacific Athletic Footwear Market Future Projections by Geography on the Basis of Revenue in USD Million, 2013-2017 Table 14: Cause and Effect Relationship between Industry Factors and Asia-Pacific Athletic Apparel and Footwear Industry Prospects Table 15: China Athletic Wear Market Segmentation by Athletic Apparel and Footwear on the Basis of Revenue in USD Million, 2006-2012 Table 16: China Athletic Apparel Market Segmentation by Men, Women and Kids on the Basis of Revenue in USD Million, 2012 Table 17: China Athletic Footwear Market Segmentation by Product Categories on the Basis of Revenue in USD Million, 2012 12

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Table 18: China Athletic Footwear Market Segmentation by Gender on the Basis of Revenue in USD Million, 2012 Table 19: China Indoor Athletic Wear Market Size by Swimwear, Fitness Wear and Underwear on the Basis of Revenue in USD Million, 2007-2012 Table 20: Revenue of Major Players from Athletic Apparel and Footwear in China in USD Million, 2011 Table 21: Revenue of Major Players from Athletic Apparel in China in USD Million, 2011 Table 22: Revenue of Major Players from Athletic Footwear in China in USD Million, 2011 Table 23: Li-Ning Total Number of Retail Stores Operated in China by Franchised Retail Stores and Directly Operated Retail Stores on the Basis of Eastern, Northern and Southern Regions, 2009-2011 Table 24: 361 Degree International Limited Number of Units Sold by Athletic Footwear and Apparels and Accessories on the Basis of Pairs in Thousands, 2008-2011 Table 25: 361 Degree International Limited Average Wholesale Selling Price by Athletic Footwear and Apparels in USD, 2008-2011 Table 26: Japan Athletic Apparel Market Segmentation by Product Categories on the Basis of Revenue in USD Million, 2006-2012 Table 27: Japan Athletic Apparel Market Segmentation by Product Categories on the Basis of Contribution in Percentage (%), 2006-2012 Table 28: Japan Athletic Apparel Market Segmentation by Men and Womens Woven Category Production in Thousand Units, 2006-2012 Table 29: Japan Athletic Footwear Market Segmentation by Product Categories on the Basis of Revenue in USD Million, 2006-2012 Table 30: Japan Athletic Footwear Market Segmentation by Product Categories on the Basis of Contribution in Percentage (%), 2006-2011 Table 31: Japan Athletic Footwear Market Segmentation by Volume of Product Categories in Thousand Pairs, 2006-2012 Table 32: Revenue of Major Players in Japan Athletic Apparel Market in USD Million, 2011 Table 33: Revenue of Major Players in Japan Athletic Footwear Market in USD Million, 2011 Table 34: Import of Athletic Footwear in Japan by Value in USD Million and Volume in Thousand Pairs, 2006-2010 13

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Table 35: Australia Athletic Apparel Market Segmentation Gender on the Basis of Revenue in USD Million, 2012 Table 36: Australia Athletic Footwear Market Segmentation by Product Categories on the Basis of Revenue in USD Million, 2012 Table 37: Market Share of Leading Players in Australia Athletic Apparel Market on the Basis of Percentage of Consumers Buying at Each Destination, 2011 Table 38: Market Share of Leading Players in Australia Athletic Footwear Market on the Basis of Percentage of Consumers Buying at Each Destination, 2011 Table 39: Australia Major Domestic Athletic Apparel and Footwear Retailers Profile, 2011 Table 40: Australia Sports Participation by Categories in Thousands, 2006-2010 Table 41: India Athletic Apparel Market Segmentation by Gender on the Basis of Revenue in USD Million, 2012 Table 42: India Athletic Footwear Market Segmentation by Gender on the Basis of Contribution in Percentage (%), 2012 Table 43: India Athletic Footwear Market Segmentation by Product Categories on the Basis of Revenue in USD Million, 2012 Table 44: Correlation Matrix of China Athletic Apparel and Footwear Market Table 45: Regression Coefficients Output of the China Athletic Apparel and Footwear Market

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ASIA-PACIFIC ATHLETIC WEAR MARKET SIZE BY REVENUE, 2006-2012

BY ATHLETIC APPAREL, 2006-2012

Active sports such as aerobics, athletics, running, cycling, swimming, snowboarding have gained prominence in countries such as India, China in the last few years. There has been an increase in the range of high tech fabrics and apparels that are made for high performance in the China market over the last few years due to The athletic apparel market in Asia-Pacific region has showcased a persistent trajectory of growth over the period 2006-2012. The athletic apparel market in 2012 has recorded a remarkable value of USD ~ million as compared to USD ~ million in 2011 This was due to an increase in the purchasing power of the people and

Active sports such as aerobics, athletics, running, cycling, swimming, snowboarding have gained prominence in countries such as India, China in the last few years.

in the recent years, increasing number of women participating in sports and fitness activities has greatly impacted the growth trend of sports apparel and footwear market in Asia-Pacific region. Figure: Asia-Pacific Athletic Apparel Market Size by Revenue in USD Million, 2006-2012
20,000.0 18,000.0 16,000.0 14,000.0 USD Million 12,000.0 10,000.0 8,000.0 6,000.0 4,000.0 2,000.0 0.0 2006 2007 2008 2009 2010 2011 2012P

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BY ATHLETIC FOOTWEAR, 2006-2012

...evolving fashion trends leading to a spur in the demand for innovative designs and styles coupled with celebrity endorsements has been a major driving force of athletic footwear in the recent years The revenue generated by the industry increased by 8.5% and 19.9% in 2006 and 2007 respectively. Following the Beijing Olympics in 2008 and Asian Games in China in 2010, the interest in sports and the demand for sporting goods such as sports apparel and footwear soared furtherthis led to an incline in the market by 11.1% in 2010 over the previous year. The revenue of the market was recorded to be USD ~ million in 2010 which further rose by 13.3% in 2011 and reached USD ~ million Figure: Asia-Pacific Athletic Footwear Market Size by Revenue in USD Million, 2006-2012
18,000.0 16,000.0 14,000.0 USD Million 12,000.0 10,000.0 8,000.0 6,000.0 4,000.0 2,000.0 0.0 2006 2007 2008 2009 2010 2011 2012P

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ASIA-PACIFIC ATHLETIC WEAR MARKET SEGMENTATION, 2006-2012

BY GEOGRAPHY, 2006-2012

sports fashion trend is offering greater opportunity for major brands such as Nike, Adidas, Reebok, Puma and these brands have ventured into the less matured markets of India, China where the sport fashion business is booming and the consumers are brand conscious. Sportswear has made a vast incursion into general casual wear with most of it being designed for specific functions such as Asia-Pacific is showcasing the fastest growing potential across the globe, spurred by the rapidly expanding athletic apparel and footwear markets of India, China, Hong Kong and Australia The growth in the Asia-Pacific athletic apparel and footwear market is primarily driven by China and China has been the largest contributor to the revenue of athletic apparel in Asia-Pacific region accounting for nearly ~% of the market in 2011, China has been the largest contributor to followed by Japan with a share of ~% in 2011 the revenue of athletic apparel in Asiaand generating revenue worth USD ~ million Pacific region accounting for nearly ~% of during the year. India has been the smallest the market in 2011, followed by Japan contributor to the athletic apparel market with a share of ~%. contributing nearly ~% to the overall market in the region in 2011 thereby generating revenue worth USD ~million during the year. In 2012, the countrys contribution inclined further by 0.2% in the overall market and reached ~%...

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Figure: Asia-Pacific Athletic Apparel Market Segmentation by Geography on the Basis of Contribution in Percentage (%), 2006-2012
100.0% 90.0% 80.0% 70.0% 60.0% Paercentage (%) 50.0% 40.0% 30.0% 20.0% 10.0% 0.0% 2006 2007 China 2008 Japan 2009 Australia 2010 India 2011 Others 2012P

Table: Asia-Pacific Athletic Apparel Market Segmentation by Geography on the Basis of Contribution in Percentage (%), 2006-2012
Countries China Japan Australia India Others Total 2006 2007 2008 2009 2010 2011 2012P

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ASIA-PACIFIC ATHLETIC APPAREL AND FOOTWEAR MARKET FUTURE OUTLOOK AND PROJECTIONS, 20132017
The future of the athletic footwear market is likely to be favorable as the preference for a healthy lifestyle gains continuous momentum amongst the people in Asian countries. Changing lifestyles and attitude towards fitness outer wear are. In the absence of major economic shocks, the athletic apparel and footwear industry in Asian region is expected to expand in 2013 and 2014. Following macroeconomic trends, the consumer spending on athletic apparels and footwear is expected to the sporting goods companies in Asian region are rapidly adopting strategies to address distinctive demand of men and women, a diverse age segment, the casual, competitive or nonathletes who prefer fitness clothing for daily use athletic footwear industry in the region is predicted to grow at a CAGR of 13.2% from 20132017 as compared to 12.7% from 2006-2012 and will reach USD ~ million in 2017

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Figure: Asia-Pacific Athletic Apparel and Footwear Market Future Projections on the Basis of Revenue in USD Million, 2013-2017
35,000.0 30,000.0 25,000.0 USD Million 20,000.0 15,000.0 10,000.0 5,000.0 0.0 2013 2014 Athletic Apparel 2015 Atheltic Footwear 2016 2017

CHINA ATHLETIC WEAR MARKET SIZE, 2006-2012

BY ATHLETIC APPAREL, 2006-2012

. with the mounting popularity of casual lifestyle, the growth of the athletic apparel market in China has accelerated. The post Olympics effect and a series of grand international and national sport events held in the country has fuelled the demand for sports apparel thereby leading to development of the market in the country. The athletic apparel market in China was valued at USD ~ million in 2012 thus growing at a CAGR of 29% from 2006-2012

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Figure: China Athletic Apparel Market Size by Revenue in USD Million, 2006-2012
8,000.0 7,000.0 6,000.0 USD Million 5,000.0 4,000.0 3,000.0 2,000.0 1,000.0 0.0 2006 2007 2008 2009 2010 2011 2012P

CHINA ATHLETIC WEAR MARKET SEGMENTATION

ATHELTIC APPAREL BY GENDER, 2012

The athletic apparel industry in China is majorly held by menswear, womenswear and kidswear. Menswear has occupied the dominant position in the market in 2012 contributing nearly ~% to the overall market. Menswear segment of the sportswear in China has grown dynamically over the years on account of. On the other hand, womenswear contributed nearly ~% to the overall sportswear market in China. The contribution of women to the overall sportswear market in China is less than the males because

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Figure: China Athletic Apparel Market Segmentation by Men, Women and Kids on the Basis of Contribution in Percentage (%), 2012

Men

Women

Kids

Table: China Athletic Apparel Market Segmentation by Men, Women and Kids on the Basis of Revenue in USD Million, 2012
Particulars Men Women Kids Total Revenue ( USD Million)

MARKET SHARE OF MAJOR PLAYERS IN CHINA ATHLETIC WEAR MARKET, 2011

China apparel and footwear market is a mature and saturated industry with the presence of several large scale and small scale manufacturers, retailers and wholesalers who compete globally as well as in the domestic market. The activities of the market have a direct bearing on In 2011, the majority of the athletic apparel and footwear market revenue was contributed by the top players such as NIKE, Adidas contributing nearly ~% to the overall market. The domestic 22

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players in the country included Anta Sports and Li- Ning leading the market with share of ~% and ~% in 2011 respectively followed by 361 degree and Xtep contributing 6.1% and 6% respectively. The market in China has certainly evolved into a highly competitive scenario where major players are strategizing to enter Figure: Market Share of Major Players in China Athletic Wear Market by Revenue in Percentage (%), 2011

Nike Adidas Anta Sports Li Ning 361 Degree Xtep Peak Kappa Others

Table: Revenue of Major Players from Athletic Apparel and Footwear in China in USD Million, 2011
Major Players Nike Adidas Anta Sports Li Ning 361 Degree Xtep Peak Kappa Revenue (USD Million), 2011

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Others Total

CHINA ATHLETIC APPAREL AND FOOTWEAR MARKET FUTURE OUTLOOK AND PROJECTIONS, 2013-2017

China was able to maintain a steady economic growth in 2011 despite a sluggish global economic situation. However, rising pressure of inflation andmight restrict the spending capacity of the masses in the near termthe increasing exposure of consumers in China to the western lifestyle, which places great emphasis on health and exercise, will drive the domestic demand for sportswear in the coming few years While the near term outlook for the sportswear industry in China remains few emerging trends in the industry in the future: Rationalization of sportswear industry in China: It involves aggressive promotion activities to clear excessive inventory, restructuring of retail channels, elimination of small competitors out of the industry are expected to continue in the short term.

On the other hand, the sluggish European and American markets also caused international sportswear brands to look for opportunities in the emerging markets, with China being the main focus On account of the above factors, the growth of sports apparel and footwear industry in the next five years is expected to be moderate. The athletic apparel revenue in the country will reach USD ~ million in 2014 from USD ~ million in 2011 and will further rise by 17.1% and 18.4% in 2016 and 2017 respectively to reach USD ~ million in 2017

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Figure: China Athletic Apparel and Footwear Market Future Projections on the Basis of Revenue in USD Million, 2013-2017
20,000.0 18,000.0 16,000.0 14,000.0 USD Million 12,000.0 10,000.0 8,000.0 6,000.0 4,000.0 2,000.0 0.0 2013 2014 Atheltic Apparel 2015 Atheltic Footwear 2016 2017

JAPAN ATHLETIC APPAREL MARKET SIZE, 2006-2012

BY VALUE, 2006-2012

In the last seven years, the athletic apparel market potential and related business opportunities have weakened tremendously within the Japanese sports industry. The athletic apparel market in Japan has grown at a negative CAGR of 2.1% from 2006-2012... The revenue generated by the athletic apparel industry in Japan has declined steadily over the past seven years on account of In the Japanese economy, although the economy showcased a moderately paced recovery from the slowdown that the Great Eastern Japan Earthquake induced

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Figure: Japan Athletic Apparel Market Size by Revenue in USD Million, 2006-2012
5,800.0 5,600.0 5,400.0 USD Million 5,200.0 5,000.0 4,800.0 4,600.0 2006 2007 2008 2009 2010 2011 2012P

BY VOLUME, 2006-2012

The production of athletic apparels in Japan suffered a setback over the period 2006-2012 on account of decaying demand among the masses. The economic condition in the country has deteriorated over the last few years due to was observed that in 2006 the production of athletic apparels was ~ thousand units which plunged to `thousand units in 2012. the Osaka Marathon 2011, held in October 2011, is one of such citizen marathons. The running boom in the country spurred the demand for running apparel and footwear in the country recent years.

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Figure: Japan Athletic Apparel Market Size by Production in Thousand Units, 2006-2012
30,000.0 25,000.0 20,000.0 15,000.0 10,000.0 5,000.0 0.0 2006 2007 2008 2009 2010 2011 2012P

MARKET SHARE OF MAJOR PLAYERS IN JAPAN ATHLETIC APPAREL AND FOOTWEAR MARKET, 2011

BY ATHLETIC APPAREL, 2011

Japan athletic apparel market is concentrated with the presence of several large scale and small scale manufacturers, retailers and wholesalers, of which the top 6 companies contribute around ~% of the total athletic apparel market revenue in 2011 The market in 2011 was led by the domestic player Descente with ~% contribution to the total athletic apparel market revenue. The second leading player in athletic apparel market in Japan is Goldwin which contributed ~% to the overall revenue of athletic apparel market in 2011. The company generated total revenue of USD ~ million from athletic apparels in 2011. Adidas is the

'000 Units

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Figure: Market Share of Major Players in Japan Athletic Apparel Market on the Basis of Revenue in Percentage (%), 2011

Descente Goldwin Adidas Mizuno Nike Asics Others

BY ATHLETIC FOOTWEAR, 2011

The athletic footwear market in Japan is concentrated among few major players amongst which the top 4 accounted for nearly ~% of the overall market for athletic footwear in 2011... The largest player in 2011 was Asics with a market share of ~% and total revenue of USD ~ million from athletic footwear sold during the year. The running shoe category has been ranked as the top performing footwear in Japan in 2011 NIKE is the third largest player in the market in 2011 with a market share of ~%. The company generated revenue worth of USD ~million from the sale of athletic footwear in Japan in 2011.... Table: Japan Athletic Footwear Market Major Players Revenue in USD Million, 2011
Major Players Asics Adidas Nike Revenue( USD Million), 2011

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Mizuno Others Total

AUSTRALIA ATHLETIC FOOTWEAR MARKET SEGMENTATION

BY PRODUCT CATEGORIES, 2012

The athletic footwear market in Australia although is a mature market but still has the potential to generate demand amongst all categories of consumers irrespective of their age. This segment of the market has grown at a CAGR of 8.9% from 2006-2012 on account of innovative designs and models which has gained the preference of the people over the years. Running shoes held the dominant share of ~% in the overall athletic footwear market in Australia and generated revenue worth USD ~ million in 2012. Athletic leisure footwear was the second largest contributor to the athletic footwear market in Australia accounting for a share of nearly ~% in 2012. The leisure footwear segment has Figure1: Australia Athletic Footwear Market Segmentation by Product Categories on the Basis of Contribution in Percentage (%), 2012

Running Atheltic/Leisure Cross Training Football Court Basketball Cleated Others

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Table: Australia Athletic Footwear Market Segmentation by Product Categories on the Basis of Revenue in USD Million, 2012
Athletic Footwear Categories Running Athletic/Leisure Cross Training Football Court Basketball Cleated Others Total Revenue (USD Million)

COMPETITIVE LANDSCAPE OF AUSTRALIA ATHLETIC APPAREL AND FOOTWEAR INDUSTRY

Table: Australia Major Domestic Athletic Apparel and Footwear Retailers Profile, 2011
Major Players Business Overview

Key Product Segments

Business Strategy

Geographical Reach

Rebel Sports Limited

Amart All Sports

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 Lorna Jane

AUSTRALIA ATHLETIC APPAREL AND FOOTWEAR INDUSTRY: TRENDS AND DEVELOPMENTS

INCREASING SPORTS PARTICIPATION The sports participation in Australia has risen over the last few years due to the rising health consciousness leading to in addition to this, in 2010, the Australian Government addressed illicit drugs in sport. The aim of this work was to assist participation in sports in order to manage illicit drug use by individuals Table: Australia Sports Participation by Categories in Thousands, 2006-2010
Sports Participation by Categories( in'000) Walking Aerobics/ Fitness Swimming Cycling Running Golf Tennis Bushwalking Football Netball 2006 2007 2008 2009 2010

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INDIA ATHLETIC APPAREL AND FOOTWEAR MARKET SEGMENTATION

ATHELTIC FOOTWEAR BY GENDER, 2012

males segment of the athletic footwear market have contributed around ~% of the total market revenue in 2012, with an active demand for basketball shoes, lightweight running shoes, training shoes and soccer boots Over the years, the Athletic footwear market has witnessed a strong demand for female athletic shoes, especially from women have contributed nearly ~% to the overall market revenue in 2012 followed by kids segment which contributed nearly ~% of the market Figure: India Athletic Footwear Market Segmentation by Gender on the Basis of Contribution in Percentage (%), 2012

Men

Women

Kids

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