JuxtConsult India Online 2007 Online Social Networking Report

India Online 2007
Online Social Networking
India Online 2007

Report
India Online 2007
© copyright JuxtConsult
India Online 2007
Table of content
India Online 2007 ......................................................... 1
India Online 2007 Reports ............................................... 3
Methodology ............................................................... 5
Executive Summary .....................................................10
Key Findings ..............................................................11
Detailed Findings:
Popularity of the Activity ..............................................21
Demographic Profile ....................................................24
Socio-Economic Profile .................................................31
Economic Profile.........................................................36
Net Usage Status.........................................................41
Net Usage Dynamics.....................................................47
Preferred Net Activities ................................................58
Most Used Websites .....................................................74
Most Used Offline Media Brands.......................................97
Offline Brands Recalled .............................................. 101
Segment Wise Detailed Tables ...................................... 102
Appendix ................................................................ 160

India Online 2007
India Online 2007

The India Online 2007 study is not just an annual update over the
previous year's India Online 2006 study but rather a continuation of
JuxtConsult’s efforts to keep improving the quality of the study every
year. The improvements made in the study this year not only involve
further strengthening of the research methodology but also enhancing
the coverage of the information, especially in the emerging areas of
internet usage in the country like blogging, social networking and
language website usage.
Accordingly the India Online 2007 set of reports will not only provide
you the most recent estimates on the Internet user-ship, its growth and
penetration in India but will also give you an 'insightful' understanding
of the current net usage behavior and preferences of various kinds of
online Indians.
Like in the year 2006, JuxtConsult conducted two large-scale 'primary'

surveys, one offline and one online to complete the study this year as
well. However, the sample size for the 'land' survey (which is used to
estimate the size of internet using population in urban India) was
almost doubled this year to further improve the coverage among the
various population strata in urban India. The land survey, conducted
during April 2007, covered 10,000 households across 31 cities of various
sizes across all the four regions of the country.
The 'online' survey was conducted among 3 of the most popular and
generic portals in Indian with the focus on capturing the in-depth net
usage behaviors and preferences of online Indians. This survey was
conducted by JuxtConsult between April-May 2007 and over 14,200 in-
depth and usable responses were collected and analyzed for final
reporting.
There is one key difference in the study this year compared to the last
year. To make our findings more representative of the entire urban
online population and not just the Internet users who are more likely to
respond to online surveys, this year we have ‘linked’ the findings of our
online survey with the findings of our land survey. This was done by
deriving appropriate individual level ‘weights’ for Internet users from
the land survey and then applying them to the data of the online
survey.
The key information included in the various reports cover the

demographic and socio-economic profiles of the net users, their
ownership of household assets, the source and place of their access to
internet, net usage dynamics, preferred online activities, website
preferences for over 20 key online activities, online buying behavior
and spends, response to online marketing stimuli, offline media
preferences, and much more.
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In sum, what you get in India Online 2007 you are unlikely to get
elsewhere:
X Highly credible latest estimate of internet using population in

urban India
X Key insights on various aspects of internet usage in India
X An understanding of online Indians as 'consumers' and not just as
faceless net users
X How to reach these online consumers on the net, as well as through
the offline mediums
X Preferred 'user shares' of key online brands in 21 different online
activity categories
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India Online 2007
India Online 2007

Reports
Main Report
X Overall Status and Usage of Internet in India
User Segment Supplementary Reports

X Women on the net
X Youth on the net (teenagers and young adults)
X Net users by their socio-economic (SEC) profile
X Students on the net
X Corporate employees on the net
X IT professionals on the net
X Heavy Online Spenders on the net
X Bloggers on the net
X Car owners on the net
X Two-wheeler owners on the net
X Mobile phone owners on the net
X Credit card owners on the net
X Net users by place of access (homes, place of work, cyber cafes)
X Net users by type of connection (broadband, dial-up)
X Net users by town population size (10 lakhs plus, 5-10 lakhs, 1-5
lakhs, Below 1 lakh)
X Net users by town market size (metros, urban uptowns, emerging
towns, others)
X Net users as financial investors
X Vernacular language net users
Category Supplementary Reports: (comparative profiling of top 5

websites)
X Online shopping
X Emailing
X Job search
X Matrimony
X Info search - English
X Info Search - Local language
X Online travel
X Social networking/communities
X Friendship / dating
X Online news
X Financial info/news
X Online share trading
X Cinema content
X Sports content
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X Online music
X Online games
X Online real estate
X Mobile content download
X Astrology
X Online learning/education
Note - All supplement reports are subject to sufficiency of sample

responses. Demographic segment wise details by gender, age, SEC
classification, region and place of net access are included in each of
the reports as appendix tables.
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India Online 2007
Methodology
In order to derive highly robust and authentic estimates of the current
user-ship of Internet in India, and draw out a truly representative
internet usage behavior patterns, we at JuxtConsult keep improving
and refining our research methodology for the India Online study every
year. In 2007, we have again brought in two significant improvements:
X We have increased our land survey sample base to 10,000 (from

5,500 last year) and the coverage of the number of cities to 31
(from 21 last year). The distribution of these 31 cities continues to
be well spread across the 4 regions of the country. But more
importantly, in terms of coverage of towns by their population size,
we dug deeper this year and covered all town classes that have
population of 20,000 individuals and above.
X Further, to better capture the internet usage across all types of

socio-economic classes (SEC) in urban Indian, we allocated equal
sample quota among the 5 broad socio-economic classes A, B, C, D
and E across various zones within a town, and then across the town
classes and regions. To correct for and put back the real
representation of the socio-economic classes (and not equal
representation) during the data processing stage, we incorporated
the appropriate SEC 'weights' derived from the actual urban
population statistics from authentic govt. Sources (National Sample
Survey Organization and Census of India).
These two refinements in the sampling methodology ensured that this

year we get an even better representation of various types of internet
users in urban India.
Like last year, this year again we conducted both a land survey and an
online survey separately, with the focus of the land survey being on
estimating the size of the internet using population in urban India, and
that of the online survey on capturing the net usage behavior and
preference patterns. The two surveys had some common questions on
demographic profiles and net usage behavior to help us link up the two
sets of data at the processing stage.
The Land Survey

The objective of the land survey was two fold. First, to help us
estimate the internet user-ship in urban India, as with a land survey we
could cover both the user and non-user population of the internet in a
representative way. The other objective was to derive relevant
demographic 'multipliers' from this survey which could then be applied
to the internet usage data collected in the online survey.
The use of these 'individual' level multipliers helped us make the online
survey findings 'representative' of the entire urban online population
and not just of those who are more likely to fill up an online surveys
(because of factors like convenience of access, regularity of usage,
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attractiveness of the incentive prize offered for filling the survey,

etc.).
The land survey undertaken this year was again a household level
survey across 10,000 households in 31 cities spread across all regions of
India. The survey was conducted and completed between mid-April to
early-May 2007. Care was taken that all relevant classes of towns with
population size of over 20,000 individuals were covered and surveyed
across each of the 4 regions of the country. Within a city, 5
geographical locations were chosen, one each in the north, south, east,
west and central parts of the city. From each location within a city an
equal number of households from the five socio-economic classes A, B,
C, D, and E were surveyed.
The cities where the land surveys were conducted and the size of the
sample data collected from each of these cities are as follows:
Table 1: Detailed sample base distribution of the land survey
Region City/ Town City Class Sample Size City Class

Delhi 10 lakh + 401
Kanpur (UP) 10 lakh + 297
Ludhiana (Pun) 10 lakh + 302 10 lakh +
Patna (Bih) 10 lakh + 303
North Allahabad (UP) 5 lakh – 10 lakh 298
Ajmer (UP) 1 lakh – 5 lakh 314
Bhadohi (UP) 50 K – 1 lakh 299
Muradnagar (UP) 50 K – 1 lakh 300
Sohna (Har) 20 K – 50 K 307 5 lakh - 10 lakh
Mumbai (Mah) 10 lakh + 399
Ahmedabad (Guj) 10 lakh + 404
Pune (Mah) 10 lakh + 300
West Rajkot (Guj) 5 lakh - 10 lakh 301

Dewas (MP) 1 lakh - 5 lakh 303
Hinganghat (Mah) 50 K - 1 lakh 307 1 lakh – 5 lakh
Mhowgaon (MP) 20 K - 50 K 296
Katol (Mah) 20 K - 50 K 276
Kolkata (WB) 10 lakh + 398
Guwahati (Ass) 5 lakh – 10 lakh 299
East Bhubneshwar (Ori) 5 lakh – 10 lakh 303

Raniganj (WB) 1 lakh – 5 lakh 300 50 K – 1 lakh
Bhatapara (Chat) 50 K – 1 lakh 252
Champa (Chat) 20 K – 50 K 292
Chennai (TN) 10 lakh + 407
Bangalore (Kar) 10 lakh + 406
Hyderabad (AP) 10 lakh + 410
South Mysore (Kar) 5 lakh – 10 lakh 329

Kozhikode (Ker) 1 lakh – 5 lakh 300 20 K - 50 K
Nellore (AP) 1 lakh – 5 lakh 300
Cheruvannur (Ker) 50 K – 1 lakh 294
Edapaddi (TN) 20 K – 50 K 305
Total (31) - - 10,002 Total (31)
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India Online 2007
To check for both the 'regular' as well as 'occasional' usage of the

Internet, at each of the 1,000 households contacted it was queried:
X If any member of the household use the Internet 'at all' from
anywhere (home or any location outside)? And
X If any member of the household use the Internet ‘at least once a
month’ from anywhere (home or any location outside)?
Some further questions related to the specifics of demographic profile

of the head of the household, their knowledge of English, computer
usage, and asset ownership of the household were also asked from the
respondent. The usage of computer and Internet was separately
checked for each member of the household from the respondent.
The above information about the head of the household, especially

their education and occupation profile (thereby identifying their socio-
economic or SEC classification) together with the town size class and
region were used to link up to the similar authentic Government of
India data to estimate the Internet user-ship as well as to generate the
appropriate 'multipliers' that were to be applied to the data collected
from the online survey.
The Online Survey

The online survey was used to collect the in-depth information on
internet usage patterns and other media usage patterns among the
various types of net users. This was done through a 'large-scale' online
survey conducted between end-April to mid-May 2007 among the users
of three of the biggest and most generic portals in India, namely Yahoo,
Rediff and Google.
On one end, the email properties of Yahoo, Rediff and Google (Gmail)
were used through online survey campaigns to target the widest
possible base on internet users in a random manner and collect
responses (as these three email portals together cover almost all email
users with a personal email id in the country). At the same time, to
cover for whatever may have got missed out in these survey campaigns
on email portals, a parallel 'contextual search' based survey ad
campaign was run using Google AdSense.
All the survey campaigns were paid for and officially run by these
portals among their users. The overall online survey campaign used a
combination of banner ads, e-mailers and contextual search ads
through these portals.
The online survey was conducted using an e-questionnaire segmented

into three sections. The questionnaire was pre-tested and timed to take
approximately 15-20 minutes for a respondent to complete depending
on the speed of comprehension and answering of the questions. The
questionnaire was structured and designed to reduce the level of
'respondent fatigue' to an extent that was practically possible.
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In this year's study, the information area coverage (in the online
questionnaire) was also enhanced and fine tuned somewhat to keep
abreast with the changing and evolving Indian online space:
X The net usage behavior and preferences of new phenomena like

blogging, social networking and language content checking were
included.
X In terms of capturing website preferences, 6 more online activity

categories were included this year to take their coverage to 21.
The new categories added were instant messaging, real estate,
online info search engine in local languages, astrology, online share
trading and online learning/education.
X The question about 'blogging' was fine tuned to segregate usage

behavior between only reading blogs, posting comments on blogs
and having a blog site of one's own.
In the online questionnaire, a response format of 'clicking' a single or

multiple options among the various given options was used for most
questions. For each of these questions it was also possible for a
respondent to answer 'none' or 'any other'. However, wherever the
respondents were asked to give preferences for websites or brand
names, only a text box was provided for them to type the name on
their own (or type 'none' if not applicable). This was done to ensure
that all such recall and actual usage preference responses were
solicited 'unprompted'.
Further, to enlist complete and sincere responses, an incentive of a

significant cash prize was also announced for one selected respondent
to be given at the end of the survey.
Over 26,000 unduplicated and clean responses were collected from the
online survey campaign in about 31/2 weeks time. Of these, all 26,000
responses were complete on user profiles and their net usage behavior
information. Around 14,200 responses were complete in all aspects,
including various online activities undertaken and website preferences.
Thus, the responses from the three sections of the online survey have
different valid sample bases and have been reported accordingly.
All the usable responses after data cleaning were then collated,
crosschecked and processed for tabulation and analysis. While doing the
tabulation, any errors and spelling mistakes in typing of the brand
names, etc. By the respondents were carefully checked and corrected.
Finally, the appropriate weights (multipliers) as derived from the land

survey were incorporated into the usable online survey responses to
make them more 'representative' of the entire urban online population.
Further, for questions that asked for preferred websites names, to
remove the possible 'source' bias towards any specific generic portal
among the three generic portals used, an 'equalization' correction
factor was also incorporated.
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India Online 2007
The net result was the compilation of the latest, highly authentic and
representative database on the Internet habits and website preferences
of online Indians. This database was then used for making 'insightful'
analysis and conclusions as contained in the various reports of the India
Online 2007 study.
Last but not least, in this year's reports we have brought in the
presentation of the 'changes' in the usage behavior and preferences vis-
à-vis the last year. Wherever relevant, these changes have been
presented graphically along with all the current year's data charts,
graphs and tables.
Note - Because of a deeper and more robust coverage of internet usage

among the smaller towns (down to 20,000 population town classes), and
among all the socio-economic classes in this year's land survey, there is
likely to be an element of 'correction' seen in this year's data (as
compared to the previous year's). These corrections are likely to be
more visible in some of the demographic, socio-economic and economic
profile of online Indians. The correction factor may also apply, though
assumedly not to the same degree, to the current year's data on net
usage behavior and website preferences.
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Executive Summary
Social networking is still a ‘secondary’ level online activity. 44% of all
regular urban online Indians participate in online social networking. At
this level of usage the activity ranks 19th in terms of overall popularity
among all the online activities, qualifying only as a ‘secondary’ level
online activity. In terms of numbers, around 11 million urban Indian
netizens engage in online social networking.
Online social networkers are relatively ‘younger’ and enjoy a better

socio-economic profile. Although like the regular net user online social
networkers are largely male, they are distinctly younger. They also
come marginally more from the metros and are a bit more affluent,
with relatively higher monthly family income and asset ownership
levels. A slightly higher proportion of them belong to the upper socio-
economic classes (SEC ‘A’ and ‘B’).
Social networkers are visibly more ‘seasoned’, ‘heavier’ and

‘savvier’ internet users. Their internet usage experience is clearly
higher. Not only is their internet usage ‘heavier’ (in terms of duration
as well as frequency of use) but their ‘depth’ of use is also significantly
more. They use the internet for many more activities (across personal,
professional and e-commerce related activities) including blogging,
have more number of email accounts and download more material from
the net.
Two out of three online social networkers are ‘members’ of online

communities. While only 41% of all internet users are members of
online communities, as high as 61% online social networkers are so.
Orkut dominates the India online social networking skyline. Orkut has
a strong hold over this activity with nearly 2-in-3 social networkers
(64%) preferring to use it the most for the activity. Yahoo follows as a
distant second and the only other significant player at 16%. All the
other main social networking players, Friends, Communities, Hi5,
Myspace and Tagged are yet to make any noticeably impressions in the
Indian online social networking space.
Orkut and Yahoo social networkers show similar socio-economic

profiles but Orkut ones are relatively ‘savvier’ net users. Orkut social
networkers are much younger in age, show marginally better SEC
profiles and are significantly more ‘techies’ with higher ownership of
computer/laptops. In comparison, Yahoo ones are relatively more
mature in age and show relatively higher levels of employment. Orkut
social networkers are also marginally more ‘experienced’ net users, are
‘heavier’ users of net from both home and place of work and show a
relatively higher tendency to enroll with online communities.
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India Online 2007
Key Findings
Social networking is still a ‘secondary’ level online activity
Though within a short span of less than 2 years a significant 44% of all
regular urban online Indians are participating in online social
networking, at this level of usage, the activity falls short of establishing
itself among the top 10 or mainline online activities (those with usage
levels exceeding 50%). The activity ranks 19th in terms of overall
popularity among all the online activities undertaken by regular urban
online Indians.
In terms of numbers, around 11 million urban Indian netizens today

engage in online social networking.
Table 2: Popularity of various internet activities

Rank Online Activity % All Internet Users In Millions
1 Emailing 95% 24.0
2 Job Search 73% 18.4
3 Instant messaging 62% 15.6
4 Check news 61% 15.4
5 Music 60% 15.1
6 Chatting 59% 14.9
7 Check Sports 57% 14.4
8 E-greetings 57% 14.4
9 Online games 54% 13.7
10 Dating/Friendship 51% 12.9
11 Mobile contents (ringtones, games, etc) 50% 12.5
12 Search work related info 49% 12.3
13 Matrimonial search 48% 12.0
14 Educational / Learning material 48% 12.0
15 Screensavers/wallpapers 46% 11.5
16 Astrology 46% 11.5
17 Check financial info 45% 11.4
18 Search for product information 45% 11.2
19 Social networking / Communities 44% 11.0
Social networkers are ‘younger’ and enjoy a ‘better’ socio-

economic profile
Although like the regular net user social networkers are largely male,
they are distinctly ‘younger’ in their age profile. While only 42% of all
net users are below 25 years of age, a significantly higher 52% of online
social networkers belong to these age groups.
They also come marginally more from southern India and reside more in
the metros. They have relatively more ‘technology’ functional
backgrounds and show a noticeably higher ownership of
computer/laptops (75%) than the overall net users (67%). A relatively
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higher proportion of social networkers have also graduated from

professional streams (31% vis-à-vis 25% among all internet users).
A slightly higher proportion of them belong to the upper socio-economic
classes (SEC A). However, given their younger age profile, relatively
fewer of them are ‘employed’ or are ‘head’ of their households. Yet,
social networkers are marginally more affluent than the average net
users with relatively higher monthly family income and asset ownership
levels.
Table 3: Key demographic and socio-economic profile of online social

networkers
Online Social All Internet
Attribute
Networkers Users
Sample Base 5,227 25,060
Male users 83% 82%
Users below 25 years age groups 52% 42%
From metro city markets 40% 37%
Users from southern region 42% 40%
User prefer to read in English 44% 41%
User from SEC ‘A’ 28% 24%

Employed user 57% 62%
Users from a ‘techie’ background 26% 18%
User is chief wage earner of the HH 41% 47%
Rs.30,000+ family income 27% 23%

Car ownership in the HH 32% 28%
Credit card ownership in the HH 32% 35%
Computer/laptop owned in the HH 75% 67%
Table 4: Ownership of key household and financial assets among online

social networkers
Asset Online Social Networkers All Internet Users
Home 62% 58%
Color TV 94% 92%
Mobile Phone 91% 90%
Fridge 80% 75%
Washing Machine 60% 57%
Microwave 27% 24%
Air Conditioner 28% 25%
Bank Account 83% 82%

Life Insurance 62% 61%
Medical Insurance/CGHS 37% 33%
Debit Card 58% 52%
Fixed Deposits 38% 34%
Mutual Funds 24% 22%
Shares of Companies 22% 20%
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India Online 2007
Social networkers are visibly more ‘seasoned’, ‘heavier’ and

‘savvier’ internet users
Their internet experience is distinctly higher – while 71% of them have
been online for at least 2 years this figure drops to 63% among all
internet users. In fact, 31% of the social networkers have been using
the net for over 6 years compared to 25% among the rest of the net
users.
Their internet usage is also slightly ‘heavier’ both in terms of duration

as well as frequency of use. For instance, 87% social networkers go
online at least once daily from home and 30% are heavy internet users
from home compared to 84% and 22% respectively among all internet
users. In fact, social networkers are heavier users per se` be it from
office, from home, during weekends or during weekdays.
Table 5: Key net usage behavior of online social networkers

Online Social All Internet
Attribute
Networkers Users
2 years+ of net usage experience 71% 63%
Users accessing the net from home 68% 59%
Users accessing the net from office 79% 78%
Users accessing the net from cyber cafe 52% 47%
Broadband connection at home 72% 68%
Users accessing net daily from home 87% 84%
Users accessing net daily from office 86% 86%
Heavy users (2 hrs+/day) from home 30% 22%
Heavy users (2 hrs+/day) from office 34% 29%
Other salient points regarding internet access dynamics of this segment

are:
X Home access is relatively more common among social networkers

(68% versus 59% among all internet users)
X Broadband remains the most widely used connection for this

segment like all internet users. While broadband connections at
home at 72% are marginally more prevalent among online social
networkers versus 68% among all internet users, the two figures are
at par for connections from office.
X Proportion of users who claim to be online ‘throughout the day’ is

somewhat higher for social networkers (22% from home, 35% from
office compared to 18%, 29% respectively among all internet users)
X Internet related problems are more visible among social networkers

with a relatively higher incidence of complaints across all types of
problems. Of these - spam/junk mail, virus/spyware and unsolicited
ads/pop-ups are noticeably more pronounced issues for this
segment
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Chart 1: Problems faced while surfing the Internet
Current Year Slow website opening Virus / spyware

Spam / junk mails Unsolicited ads/pop-ups
100% Difficult to connect Lack of response to queries
Cumbersome navigation
80%
63% 62%
60% 56% 55%51% 49% 49%
45%
34% 31% 35%
40% 27%
16% 12%
20%
0%
Online Social Networkers All Internet Users
Almost 2-in-3 online social networkers are members of online

communities
Not surprisingly, the inclination to join online communities is far higher
among social networkers. Whereas 41% of all internet users are
members of online communities this is as high as 61% among social
networkers.
Other than that, the ‘depth’ of internet use of online social networkers
is also significantly richer. They use the internet for many more
activities (across personal, professional and e-commerce related
activities), download more material, participate in blogs more, and
even have more number of email accounts (3.3 email accounts on
average among social networkers, versus 3.0 among all internet users).
The activities that social networkers undertake relatively more than the
overall net users largely fall in the domain of social interactivity, online
entertainment, and info search, especially related to financial world,
real estate and news.
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India Online 2007
Table 6: Popular online activities online social networkers undertake

relatively more
Popularity of various internet % Social Networkers % All Internet % Social Networkers
activities Undertaking Users Undertaking Undertaking More
Dating/Friendship 83% 51% 32%
Educational / Learning material 78% 48% 30%
Check real estate info 65% 37% 28%
Check financial info 73% 45% 28%
Instant messaging 90% 62% 28%
Astrology 73% 46% 27%
Mobile content 76% 50% 26%
Online games 80% 54% 26%
Music 85% 60% 25%
Matrimonial search 72% 48% 24%
Check Sports 81% 57% 24%
Check news 85% 61% 24%
Job Search 87% 73% 14%
Chatting 72% 60% 12%
Share pictures 51% 40% 11%
At 15% usage, local language websites are also a bit more popular
among online social networkers compared to the 12% usage among all
internet users.
The languages largely preferred for local language content are Hindi
(20%), Malayalam (17%), Tamil (15%) and Telugu (15%). The key
activities desired in other languages are emailing, chatting,
entertainment, info search, online news and online learning/education.
Social networkers are noticeably more responsive to online

marketing stimuli
If 73% of internet users have responded to at least one online marketing
stimulus in the past, this increases to 79% among online social
networkers. In fact, social networkers are generally more receptive to
all types of online marketing stimuli, especially online contests.
Online social networkers also buy online noticeably more – 49% have
ever bought online compared to 43% among all internet users.
Table 7: Response to online marketing stimuli and online buying

behavior
Online Social Networkers All Internet Users
Sample Base 10,888
Participated in an online contest 54% 43%
Clicked a banner ad 50% 47%
Clicked a sponsored search ad 44% 37%
Clicked a product/service e-mailer 18% 14%
Online buyers 49% 43%

Bid/Bought in an online auction 27% 23%
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Orkut dominates the India online social networking skyline

Orkut has a strong hold over this activity with nearly 2-in-3 social
networkers (64%) preferring to use it the most for the activity. Yahoo
follows as a distant second and the only other significant player at 16%,
hardly posing any real competition or threat to Orkut.
All the other main social networking players, Friends, Communities,

Hi5, Myspace and Tagged are yet to make any noticeably impressions in
the Indian online social networking space.
Table 8: Preferred website for online social networking
Rank Website All Online Social Networkers

Sample Base 5,227
1 Orkut 64%
2 Yahoo 16%
3 MSN 1%
4 Friends 1%
5 Communities 1%
6 Hi5 1%
7 Myspace 0.6%
8 Tagged 0.4%
9 Fropper 0.4%
10 Bharatstudent 0.4%
11 Ryze 0.3%
12 Linkedin 0.3%
Others 14%
Orkut and Yahoo social networkers show similar socio-

economic profiles but Orkut ones are relatively 'savvier' net
users
The demographic profiles of Orkut and Yahoo social networkers are
quite distinct:
X Orkut social networkers are much ‘younger’ in age, show a notch

higher woman representation and come relatively more from
metros. In comparison, Yahoo social networkers are relatively more
mature in terms of age.
X Orkut social networkers show better SEC profiles, are significantly

more ‘techies’ and show a relatively higher ownership of
computer/laptops. However, it is the Yahoo ones who are more
employed and ‘head’ their households.
X Orkut social networkers show marginally better income profiles and

car ownerships in the households. However, it is the Yahoo ones
and the relatively higher ownership of credit cards. By and large,
the social networkers of the two websites show fairly similar levels
of ownerships of most household and financial assets.
X Yahoo social networkers show a relatively higher ‘south’ regional

skew at 44%.
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India Online 2007
Table 9: Comparative evaluation of the Top 2 social networking sites on

selected demographic attributes
Attribute Orkut Yahoo

Sample Base 3,294 835
Male users 82% 83%

Users below 25 years age groups 59% 37%
From metro city markets 41% 38%
From southern markets 41% 44%
User prefer to read in English 44% 43%

User from SEC ‘A’ and ‘B’ 59% 55%
Employed user 53% 64%
User is chief wage earner of the HH 34% 52%
Users from a ‘techie’ background 30% 17%
Rs.30,000+ family income 28% 25%

Car ownership in the HH 33% 32%
Credit card ownership in the HH 30% 36%
Computer/laptop owned in the HH 77% 72%
* Note - sample size of all other players are too small for any statistical validity
In terms of internet usage behavior too there are distinct differences

also:
X Orkut social networkers are marginally more ‘experienced’ net

users (72% have 2 years or more of internet usage experience),
display a higher home (70%) and cyber cafe access (53%) and also
have a relatively higher proportion of ‘heavy’ users from home
(31%) and from office (36%).
X Yahoo social networkers are relatively less experienced net users

(70% have 2 years or more of internet usage experience), have a
higher proportion of users who access the net from the office (82%)
and are also somewhat ‘lighter’ users of internet from home (39%
are light users).
X Membership of online communities is pronouncedly high among the

Orkut social networkers at 67%. Yahoo ones are distinctly behind at
49%.
X Online buying is also marginally higher among the Orkut social

networkers (49%).
17
Table 10: Comparative evaluation of the Top 2 social networking sites

on selected net usage behavior attributes
Attribute Orkut Yahoo

2 years+ of net usage experience 72% 70%

Users accessing the net from home 70% 66%
Users accessing the net from office 77% 82%
Users accessing the net from cyber cafe 53% 51%
Broadband connection at home 72% 71%
Users accessing net daily from home 88% 86%
Heavy users (2 hrs+/day) from home 31% 28%
Average no. of email ids owned 3.4 3.1
Users buying online 49% 47%

Participate in blogging 40% 37%
Members of an online community 67% 49%
X Response to online marketing stimuli is also higher among Orkut

social networkers as compared to the Yahoo ones.
Table 11: Response to online marketing stimuli

Response to online marketing stimulus Orkut Yahoo
Clicked a banner ad 57% 47%

Participated in an online contest 52% 48%
Clicked a sponsored search ad 46% 44%
Clicked a product/service e-mailer 17% 18%
X While the top online activities pursued for Orkut and Yahoo social
networkers are broadly similar, there are a few notable differences
especially in the case of Orkut social networkers – Orkut ones have
the highest usage of chatting, sharing pictures, checking hobby
related information, checking cinema content and looking for
seminars/workshops. Yahoo social networkers do net banking
relatively more (37%).
Google is the most ‘salient’ online brand overall among online

social networkers
Google is the most top of mind recalled website among social
networkers at 35% followed by Yahoo at 28%. Interestingly, the leading
website on this measure varies across the different social networkers.
While Google’s salience is highest among Orkut social networkers (41%),
Yahoo has a higher mind share among its own users (53%).
In terms of actual usage, a similar picture emerges. While Google leads

overall (34%) and among Orkut social networkers (39%), Yahoo leads
among Yahoo social networkers (53%).
18
India Online 2007
The other interesting observation is that Yahoo social networkers show

high loyalty for their respective websites for undertaking most online
activities – even for those as distinct as matrimonial search, job search,
travel booking and online shopping. On the other hand, Orkut social
networkers largely use niche sites catering to specific online needs and
thus seem to be the more ‘evolved’ netizens.
Some highlight points on media habits of the social networkers

of these 2 websites are:
X While the social networkers preferring the two websites are almost
equally heavy watchers of TV, it is the Yahoo social networkers
who are the marginally ‘heavier’ users of newspaper and radio.
X Star Plus is the most popular TV channel among the social

networkers of both the websites.
X The Times of India is the most popular newspaper among both. The
Hindu is also almost equally popular among both Orkut (21%) and
Yahoo social networkers (19%).
In conclusion, social networkers have a better socio-economic profile

and are also more evolved in terms of their internet usage behavior
than regular internet users. Orkut is in an enviable position today with
two-third social networkers preferring to use it. Yahoo is a distant
second and appeals to a different user profile – one that is relatively
more mature in age and relatively less technology and internet savvy.
19
Detailed Findings-
Social Networking
20
India Online 2007
Popularity of the
Activity
Activity All Users All Users (In Millions)

Emailing 95% 24.0
Job Search 73% 18.4
Instant messaging 62% 15.6
Check news 61% 15.4
Music 60% 15.1
Chatting 59% 14.9
Info search - all search engines 58% 14.5
Check Sports 57% 14.4
E-greetings 57% 14.4
Infosearch - English search engines 56% 14.0
Online games 54% 13.7
Dating/Friendship 51% 12.9
Mobile contents (ring tones / games, etc.) 50% 12.5
Search work related info 49% 12.3
Matrimonial search 48% 12.0
Educational / Learning material 48% 12.0
Screensavers/wallpapers 46% 11.5
Astrology 46% 11.5
Check financial info 45% 11.4
Search for product information 45% 11.2
Social networking / Communities 44% 11.0
Buy Online 43% 10.9
Share pictures 40% 10.0
Check real estate info 37% 9.2
Check hobby related info 32% 7.9
Check business/Financial news 30% 7.6
Net banking 30% 7.6
Check health & lifestyle info 30% 7.6
Movies 29% 7.4
Check cinema content 28% 7.0
Info search - local language search 28% 6.9
Check / read blogs 27% 6.7
Business/professional networking 26% 6.6
Check personal travel related info 26% 6.5
Buy other than travel products 24% 6.1
Look for Seminar/workshops 24% 6.0
Online bill payment 22% 5.6
21
Activity All Users All Users (In Millions)

Check business travel related info 19% 4.7
Adult content 18% 4.6
Online stock trading 13% 3.3
Net telephony 13% 3.2
Comment on blog post 12% 3.0
Local language website usage 12% 2.9
Have a blog site of own 7% 1.7
Base: 25,060
22
India Online 2007
Table 13: Preferred website for social networking/communities

1
Website ASU
Orkut 64%
Yahoo 16%
MSN 1%
Friends 1%
Communities 1%
Hi5 0.9%
Myspace 0.6%
Tagged 0.4%
Fropper 0.4%
Bharatstudent 0.4%
Base: 5,227
1
ASU is an abbreviation for All Social Networking / Communities Users
23
Demographic Profile
Chart 2: Gender breakup
Current Year M ale Female
100%
82% 83% 83% 83%
80%
60%
40%
18% 18% 17% 17%
20%
0%
Orkut Yahoo M SN ASU
Base: 5,227
24
India Online 2007
Chart 3: Age group distribution
Current Year 13-18 yrs 19-24 yrs 25-35 yrs
70%
60%
60%
45%
50%
39% 39%
40% 32% 34%
30% 25%
20% 14% 12% 13% 13%

10% 2%
0%
Base: 5,227
25
Chart 4: City class - by population size
Current Year Up to 1 Lakh 1-5 Lakhs 5-10 Lakhs Above 10 Lakhs

80%
60%
50% 47% 47%
43%
40% 30%
26% 29% 28%
15% 15%
20% 13% 15% 12% 12%
10% 10%
0%
Base: 5,227
26
India Online 2007
Chart 5: City class - by market size
Current Year M etro Urban uptowns Emerging Towns Others
80%
60%
41% 40%
38% 38%
40% 32%
30% 31% 31%
16% 13% 17% 18%
20% 14% 13% 13% 17%
0%
Base: 5,227
27
Table 14: Top 10 cities
Cities Orkut Yahoo MSN ASU

Delhi 14% 12% 18% 14%
Mumbai 11% 9% 10% 10%
Bangalore 7% 6% 6% 7%
Hyderabad 6% 6% 2% 6%
Chennai 5% 5% 7% 5%
Kolkata 4% 2% 0.0% 3%
Pune 3% 2% 3% 3%
Ahmadabad 2% 3% 4% 2%
Lucknow 2% 0.8% 0.0% 2%
Visakhapatanam 0.8% 1% 3% 0.9%
Base: 5,227
28
India Online 2007
Chart 6: Region-wise break-ups
Current Year North East South West
70%
60%
50% 44%
41% 42%
40% 40%
31%
30% 25% 21% 25% 25%
23% 23% 22%
20%
11% 10% 11%
10% 7%
0%
Base: 5,227
29
Table 15: Preferred language of reading
Language Orkut Yahoo MSN ASU

English 44% 43% 45% 44%
Hindi 18% 17% 18% 17%
Telugu 6% 6% 12% 6%
Tamil 4% 9% 7% 6%
Malayalam 6% 3% 3% 5%
Marathi 4% 4% 5% 4%
Kannada 4% 5% 3% 4%
Gujarati 3% 4% 2% 4%
Bengali 4% 2% 1% 3%
Oriya 2% 0.6% 0.0% 2%
Base: 5,227
30
India Online 2007
Socio-Economic
Profile
Chart 7: Socio economic classification
Current Year SEC A SEC B SEC C SEC D SEC E

50%
40%
30% 33%
29% 29% 31%
30% 28% 27% 28%
24% 26%
23%
19%
20%
15% 13%
12% 11%
10%
10% 6%
5%
1%
0%
Base: 5,227
31
Chart 8: Highest educational qualification
Current Year College but not Graduate

Graduate & above - general stream
Graduate & above - professional stream
60%
40% 41%
40% 37%
34% 32% 31%
28%
25% 25%
23%
20%
20% 16%
0%
Base: 5,227
32
India Online 2007
Chart 9: Occupational break up
Current Year Unemployed Employed
100%
80% 71%
64%
57%
60% 48% 53%
43%
37%
40% 29%
20%
0%
Base: 5,227
33
Chart 10: Function / field of occupation
Current Year IT/SW M ARCOM Finance Others

80%
68%
60% 54%
47%
43%
40% 30%
26%
20% 19%
17% 16%
20% 14% 13% 16%
7% 8.1%
2%
0%
Base: 2,928
34
India Online 2007
Chart 11: Head of the household
Current Year Head of the household Not head of the household
80%
66%
52% 60%
60%
48% 52% 48%
41%
34%
40%
20%
0%
Base: 5,227
35
Economic Profile
Chart 12: Monthly family income
Current Year Up to Rs. 10K 10-30K 30-50K Above 50K
70%
60%
50% 44%
38% 42%
37%
40% 36%
28% 26% 32%
30%
22%
16% 15% 16% 15%
20%
12% 11% 11%
10%
0%
Base: 4,359
36
India Online 2007
Chart 13: Most expensive vehicle owned by the household
Current Year 2 Wheeler 4 Wheeler Others

70%
60%
47%
50%
44% 41%
40% 33% 38%
40%
32% 32%
30%
20%
8% 9% 8%
10% 7%
0%
Base: 5,227
37
Chart 14: Ownership of credit cards (individually)
Current Year Don't own a credit card Own a Credit Card
100%
80% 70% 68%

64%
59%
60%
41%
36%
30% 32%
40%
20%
0%
Base: 5,227
38
India Online 2007
Table 16: Household asset ownership
Asset Orkut Yahoo MSN ASU

Color TV 94% 94% 96% 94%
Mobile Phone 92% 90% 98% 91%
Bank Account 84% 82% 86% 83%
Fridge 80% 79% 70% 79%
Cable TV connection/DTH 75% 75% 80% 75%
Computer/Laptop 77% 72% 76% 75%
Camera 70% 68% 77% 69%
Landline Phone 68% 66% 67% 66%
Home 65% 62% 64% 62%
Life Insurance 62% 65% 56% 62%
Washing Machine 61% 61% 61% 60%
Music System/DVD/MP3 60% 58% 66% 60%
Debit Card 59% 59% 74% 58%
Credit Card 38% 40% 52% 39%
Fixed Deposits 39% 37% 44% 38%
Medical Insurance/CGHS 38% 34% 37% 37%
Air Conditioner 29% 26% 27% 28%
Microwave 28% 26% 28% 27%
Mutual Funds 24% 24% 38% 24%
Video Camera 22% 24% 38% 23%
Demat Account 21% 23% 33% 22%
Share of Companies 22% 20% 26% 22%
IPod 14% 14% 12% 14%
Chit Fund Deposits 10% 10% 1% 9%
Base: 5,227
39
Chart 15: Current loan liabilities
Current Year Home Loan Personal Loan Car Loan
60%
45% 44%
43%
41%
40%
20% 19% 21%

16%
20% 14% 14% 14%
12%
0%
Base: 5,227
40
India Online 2007
Net Usage Status

Chart 16: Years of experience in using internet
Current Year Up to 1 year 1-2 years M ore than 2 years

78%
80% 72% 71%
70%
60%
40%
15% 16%
20% 15% 13% 15% 15% 14%
7%
0%
Base: 5,227
41
Chart 17: Place of accessing internet
Current Year Home Place of work (office / school / college) Cyber cafe
100%
82%
77% 79%
80% 70% 70%
66% 68% 68%
60% 53% 51% 52%

40%
40%
20%
0%
Base: 5,227
42
India Online 2007
Chart 18: Type of internet connection at home
Current Year Regular Dial Up Broadband Others

100%
80% 72% 71% 70% 72%
60%
40%
15% 17%
14% 15%
20% 9% 8% 8% 10%
0%
Base: 3,531
43
Chart 19: Type of internet connection at office
Current Year Regular Dial Up Broadband Others

100%
80%
60% 62% 61%

60% 57%
40%
19% 16%
20% 17% 8% 13% 11%
5% 6%
0%
Base: 4,131
44
India Online 2007
Chart 20: Service provider subscribed to at home
Current Year BSNL/Sancharnet Airtel/Bharti VSNL / Tata

60%
51%
40% 35% 35% 35%
18% 19% 18%

20% 14%
9% 9%
9% 6%
0%
Base: 3,531
45
Chart 21: Service provider subscribed to at office
Current Year BSNL/Sancharnet Airtel/Bharti VSNL / Tata

40%
31%
30% 24% 26%
23% 23%
20% 16% 17% 16%
14%
10% 11%
10% 9%
0%
Base: 4,131
46
India Online 2007
Net Usage Dynamics

Chart 22: Frequency of accessing internet from home
Current Year At least once daily Weekly, but not daily

Less than once a week
100%
88% 86% 84% 87%
80%
60%
40%
20% 11% 15%

12% 11%
1% 2% 1% 1.5%
0%
Base: 3,439
47
Chart 23: Frequency of accessing internet from office
Current Year At least once daily Weekly, but not daily

Less than once a week
100% 92%
85% 88% 86%
80%
60%
40%
13% 12%
20% 9% 9%
2% 3% 2%
0.0%
0%
Base: 3,707
48
India Online 2007
Chart 24: Time of the day accessing internet from home
Current Year M idnight to 9.00 AM 9.00 AM -6.00 PM 6.00 PM - 12.00 M idnight
80%
60% 51% 53%

52%
39%
40%
20% 17%
20% 17% 14%
8% 9% 8%
7%
0%
Base: 3,359
49
Chart 25: Time of the day accessing internet from office
Current Year M idnight to 9.00 AM 9.00 AM -6.00 PM 6.00 PM - 12.00 M idnight

60% 59%
55%
51% 52%
40%
18%
20%
10% 12% 11%
5% 3%
3% 2%
0%
Base: 3,708
50
India Online 2007
Chart 26: Duration of PC usage from home
Current Year Light users M edium users Heavy users

80%
64% 65% 63%
59%
60%
40%
29%
22% 22%
23%
20% 13%
13% 14%
12%
0%
Base: 3,612
51
Chart 27: Duration of internet usage from home

70%
60%
50%
35% 39%
40% 34% 34% 35% 34% 31% 35% 35%
31% 30%
30% 28%
20%
10%
0%
Base: 3,417
52
India Online 2007
Chart 28: Duration of PC usage from office
80%
60% 52% 52%

46% 45%
40% 37%
28% 32%
29%
20% 22% 20%
20% 18%
0%
Base: 3,783
53
Chart 29: Duration of internet usage from office

70%
60%
44% 46%
50%
40%
37%
40% 36% 34%
28% 27%
30% 27% 28% 27% 26%
20%
10%
0%
Base: 3,627
54
India Online 2007
Chart 30: Time spent by internet users on watching TV

100%
80%
60%
45% 45% 43% 41% 44% 41%
41%
40% 30%
29%
20% 14% 13% 15%
0%
Base: 4,698
55
Chart 31: Time spent by internet users on reading newspaper
70%
60% 55%
49%
50% 47% 47%
40% 41%
40% 38%
32%
30%
20% 15% 14%
11% 12%
10%
0%
Base: 4,823
56
India Online 2007
Chart 32: Time spent by internet users on listening to radio

80% 73% 72%
69% 67%
60%
40%
27%
18% 18% 19%
20%
12%
9% 6% 10%
0%
Base: 3,330
57
Preferred Net
Activities
Activity Orkut Yahoo MSN ASU

Social networking / Communities 100% 100% 100% 100%
Emailing 96% 96% 100% 96%
Instant messaging 89% 95% 100% 90%
Job Search 84% 93% 95% 87%
Check news 81% 94% 94% 85%
Music 83% 90% 99% 85%
Dating/Friendship 81% 89% 95% 83%
Check Sports 77% 88% 97% 81%
Online games 76% 88% 93% 80%
Educational / Learning material 73% 89% 97% 78%
Mobile contents (ring tones / games, etc.) 71% 86% 96% 76%
Check financial info 66% 89% 95% 73%
Astrology 66% 88% 96% 73%
Matrimonial search 65% 87% 92% 72%
Chatting 76% 65% 63% 72%
E-greetings 67% 62% 68% 66%
Check real estate info 59% 82% 89% 65%
Search work related info 55% 56% 68% 55%
Screensavers/wallpapers 52% 52% 66% 52%
Share pictures 53% 48% 41% 51%
Buy online 48% 49% 60% 50%
Search for product information 51% 46% 58% 49%
Check hobby related info 40% 38% 39% 39%
Movies 40% 36% 47% 38%
Check / read blogs 35% 34% 50% 36%
Net banking 35% 37% 32% 35%
Check cinema content 36% 32% 24% 34%
Check business/Financial news 33% 36% 38% 34%
Check health & lifestyle info 32% 34% 36% 34%
Business/professional networking 32% 32% 56% 33%
Look for Seminar/workshops 32% 26% 29% 30%
Check personal travel related info 30% 31% 50% 30%
Buy other than travel products 29% 27% 38% 29%
Online bill payment 27% 28% 36% 27%
Adult content 22% 25% 36% 23%
Check business travel related info 20% 23% 43% 22%
Comment on blog post 17% 16% 31% 18%
Online stock trading 16% 20% 33% 18%
Net telephony 17% 17% 20% 18%
Local language website usage 14% 18% 19% 15%
Have a blog site of own 12% 8% 22% 11%
Base: 5,227
58
India Online 2007
Chart 33: Professional activities
Current Year Instant messaging Job Search Emailing - work related
100% 94%
100% 95% 93% 95%
89% 90% 87% 85%
84% 84% 84%
80%
60%
`
40%
20%
0%
Base: 5,227
59
Chart 34: Personal activities
Current Year Social networking/communities Emailing - personal Check news
100% 100% 94% 100% 97% 94% 100%

100% 92% 91% 91%
81% 85%
80%
60%
40%
20%
0%
Base: 5,227
60
India Online 2007
Chart 35: Downloading activities
Current Year M usic Online games Educational / Learning material

99%
100% 93% 97%
83% 90% 88% 89%
85% 80%
76% 78%
80% 73%
60%
40%
20%
0%
Base: 5,227
61
Chart 36: E-commerce related activities
Current Year Check financial info E-greetings Check real estate info
100% 89% 95%

89%
83%
80% 73%
67% 68% 67% 66%
66% 62%
59%
60%
40%
20%
0%
Base: 5,195
62
India Online 2007
Chart 37: Online shopping
Current Year Buyers Non-Buyers

80%
61%
60% 51% 53% 49%
49% 47% 51%
40%
40%
20%
0%
Base: 5,227
63
Chart 38: Response to online marketing stimulus
Current Year Clicked a banner ad

Participated in an online contest
Clicked a sponsored search ad
60% 57% 55% 54%
52% 50%
46% 47% 48% 44% 44%
43%
40%
33%
20%
0%
Base: 4,300
64
India Online 2007
Chart 39: Blogging activities
Current Year Check/read blogs Comment on blog post

Have a blog site of own None of the above
100%
80%
63%
60% 60%
60%
50% 48%
40% 35% 34% 31% 36%
17% 16% 22% 18%
20% 12% 11%
8%
0%
Base: 5,227
65
Chart 40: Member of an online community
Current Year Not a member of any online community

M ember of an online community
80%
67% 68%
61%
60%
51% 49%
40%
40% 33% 32%
20%
0%
Base: 5,227
66
India Online 2007
Table 18: Membership by type of online community
Membership Orkut Yahoo MSN ASU

Not a member of any online community 33% 51% 68% 40%
Alumni & Schools 17% 3% 1% 12%
Computers & Internet 8% 8% 4% 8%
Romance & Relationships 8% 6% 3% 7%
Business / Professional community 4% 3% 4% 4%
Music 4% 4% 4% 4%
Schools & Education 5% 2% 0.0% 4%
Individuals 4% 2% 2% 4%
Cultures & Community 3% 1% 0.0% 3%
Arts & Entertainment 3% 4% 0.0% 3%
Base: 5,227
67
Table 19: Most used local language websites (other than English)

Hindi 21% 15% 30% 20%
Malayalam 18% 18% 0.0% 17%
Tamil 11% 22% 30% 15%
Telugu 18% 12% 0.0% 15%
Marathi 10% 8% 18% 9%
Kannada 8% 9% 0.0% 8%
Bengali 7% 5% 0.0% 6%
Konkani 2% 0.0% 0.0% 1%
Oriya 0.5% 0.6% 0.0% 0.8%
Base: 642
68
India Online 2007
Table 20: Online activities desired in other languages

Email 61% 68% 53% 64%
Chatting 53% 52% 41% 52%
Entertainment 50% 51% 45% 50%
Search information 37% 41% 32% 37%
Online news 34% 38% 39% 36%
Online learning / education 34% 39% 35% 35%
Astrology 24% 28% 34% 26%
Online shopping 20% 22% 28% 21%
Travel related information 17% 24% 28% 19%
Blog 18% 15% 15% 17%
Matrimony 15% 18% 23% 17%
Not Interested 20% 16% 32% 18%
Base: 5,227
69
Chart 41: Problems faced while surfing the internet
Current Year Slow website opening Virus / spyware Spam / junk mails
100%
80% 70%
64% 62% 61% 63%
58% 54%
60% 57% 56% 56% 55%
52%
40%
20%
0%
Base: 5,227
70
India Online 2007
Table 21: Preferred websites - emailing
Website Orkut Yahoo MSN ASU

Yahoo 51% 74% 27% 55%
Gmail 30% 10% 6% 25%
Rediff 13% 9% 13% 13%
Hotmail 4% 3% 54% 5%
Indiatimes 0.7% 0.7% 0.8% 0.7%
Sancharnet/BSNL 0.2% 2% 0.0% 0.6%
Sify 0.3% 0.9% 0.0% 0.5%
VSNL 0.3% 0.3% 0.0% 0.3%
Lycos 0.1% 0.1% 0.0% 0.1%
AOL 0.1% 0.0% 0.0% 0.1%
Base: 5,227
71
Chart 42: Multiple user shares of email websites
Current Year Yahoo Gmail Rediff
95% 93%
100% 93% 87%
80%
80% 71%
61%
59% 57%
60% 50% 53%
40%
40%
20%
0%
Base: 5,227
72
India Online 2007
Chart 43: Number of email accounts and average per capita email ids
Current Year One Two Three
50%
40%
30% 28% 28%

30% 25%
24%
21% 22% 22%
20%
14%
9%
9%
10% 7%
0%
Base: 5,227
73
Most Used Websites

Table 22: Top of mind unaided recall - all websites

Google 41% 23% 10% 35%
Yahoo 23% 53% 24% 28%
Rediff 7% 6% 14% 7%
Orkut 9% 3% 0.0% 7%
Gmail 4% 2% 2% 3%
Hotmail 0.9% 0.9% 42% 2%
Indiatimes 0.9% 0.7% 0.0% 0.9%
Wikipedia 0.7% 0.8% 0.0% 0.8%
Funmaza 0.0% 0.0% 0.0% 0.7%
Moneycontrol 0.3% 0.1% 2% 0.6%
Base: 5,122
74
India Online 2007
Table 23: Most used website - all websites

Google 39% 24% 17% 34%
Yahoo 20% 53% 16% 25%
Orkut 15% 3% 0.0% 11%
Rediff 7% 6% 9% 7%
Gmail 5% 2% 2% 5%
Hotmail 0.5% 0.6% 47% 2%
Wikipedia 1% 0.9% 0.0% 1%
Indiatimes 0.6% 0.9% 0.5% 0.7%
Moneycontrol 0.6% 0.1% 0.0% 0.5%
Sify 0.4% 0.2% 0.0% 0.4%
Base: 5,199
75
Table 24: Info search (English)

Google 88% 46% 42% 76%
Yahoo 3% 46% 6% 11%
English 1% 0.8% 0.0% 3%
Wikipedia 2% 0.3% 0.0% 1%
MSN 0.7% 0.5% 46% 1%
Dictionary 1% 0.4% 0.0% 1%
Rediff 0.5% 2% 5% 0.7%
BBC 0.1% 2% 0.6% 0.5%
Timesofindia 0.0% 0.0% 0.0% 0.4%
Altavista 0.2% 0.2% 0.3% 0.3%
Base: 4,399
76
India Online 2007
Table 25: Info search (local language)

Google 82% 71% 28% 76%
Guruji 3% 0.1% 0.0% 2%
Manoramaonline 2% 3% 0.0% 2%
Khoj 1% 0.5% 0.0% 1%
Eenadu 1% 1% 0.0% 1%
Webduniya 1% 0.3% 0.0% 1%
MSN 0.0% 0.5% 61% 1%
Kerala 0.4% 6% 0.0% 0.9%
Webulagam 0.4% 2% 4% 0.8%
Chennaionline 0.3% 0.2% 0.0% 0.5%
Base: 2,672
77
Table 26: Job search

Naukri 37% 27% 29% 35%
Monster 28% 30% 14% 29%
Timesjobs 12% 9% 7% 13%
Google 11% 3% 2% 7%
Yahoo 1% 18% 3% 4%
Freshersworld 1% 1% 23% 2%
Jobsahead 1% 0.5% 2% 1%
Rediff 0.8% 2% 4% 1%
Indiatimes 1% 2% 2% 1%
Jobstreet 0.5% 2% 0.0% 1%
Base: 4,521
78
India Online 2007
Table 27: Booking travel tickets

Yatra 17% 16% 6% 16%
Makemytrip 16% 10% 21% 16%
Google 23% 6% 5% 15%
IRCTC 13% 7% 9% 12%
Yahoo 4% 42% 5% 11%
Rediff 3% 3% 6% 3%
Travel 3% 0.2% 0.9% 3%
Travelguru 2% 1% 0.0% 2%
Cleartrip 2% 2% 0.0% 2%
Base: 3,921
79
Table 28: Online shopping (other than travel tickets)

Ebay 38% 26% 13% 34%
Rediff 19% 19% 20% 19%
Google 18% 2% 3% 12%
Yahoo 4% 40% 3% 10%
Futurebazaar 5% 3% 4% 5%
Shopping 1% 0.2% 0.0% 2%
Sify 2% 0.6% 1% 1%
Indiaplaza 0.9% 0.8% 2% 1%
MSN 0.4% 0.3% 42% 1%
Base: 4,065
80
India Online 2007
Table 29: Online news

Yahoo 12% 44% 6% 16%
Google 18% 2% 4% 12%
NDTV 10% 10% 18% 11%
Rediff 10% 7% 2% 8%
BBC 4% 3% 3% 5%
Aajtak 4% 3% 4% 5%
CNN 4% 1% 6% 4%
MSN 2% 5% 42% 3%
Ibnlive 4% 0.9% 0.0% 3%
Base: 4,316
81
Table 30: Financial news & info (rates, quotes, etc.)

Google 27% 4% 29% 17%
Yahoo 7% 52% 11% 16%
Moneycontrol/CNBC 14% 6% 7% 11%
ICICI Direct/ICICI Bank 6% 3% 5% 6%
Rediff 5% 5% 1% 4%
Sharekhan 5% 3% 2% 4%
NDTV/NDTVprofit 3% 5% 13% 4%
Economictimes 3% 1% 0.7% 3%
Stockmarket 0.8% 0.3% 0.0% 3%
Base: 3,700
82
India Online 2007
Table 31: Online share trading

ICICI Direct 33% 38% 63% 35%
Sherkhan 28% 22% 0.0% 25%
Indiabulls 8% 4% 0.6% 7%
BSE 2% 4% 2% 3%
Kotaksecurities 4% 3% 6% 3%
5Paisa 2% 8% 1% 3%
NSE 3% 0.9% 0.0% 2%
hdfcsec 2% 0.4% 2% 2%
Geojit 2% 0.5% 0.0% 2%
Religare 2% 1% 0.0% 1%
Base: 739
83
Table 32: Real estate info

Google 35% 7% 31% 23%
Yahoo 7% 56% 13% 17%
Magicbricks 15% 6% 7% 13%
Realestates 7% 3% 4% 10%
99acres 10% 8% 7% 9%
Indiaproperty 3% 5% 2% 5%
Rediff 4% 5% 5% 4%
Property 3% 2% 0.5% 3%
Sify 0.3% 1% 0.2% 0.6%
Base: 3,358
84
India Online 2007
Table 33: Matrimonial search

Shaadi 28% 23% 14% 28%
Bharatmatrimony 28% 14% 22% 24%
Google 15% 1% 0.4% 9%
Yahoo 2% 35% 2% 8%
Jeevansaathi 7% 3% 3% 6%
Matrimony 3% 6% 0.0% 4%
Simplymarry 3% 0.8% 4% 4%
Tamilmatrimony 2% 3% 0.9% 3%
Rediff 2% 3% 6% 2%
Matrimonial 1% 3% 0.1% 2%
Base: 3,735
85
Table 34: Dating/friendship search

Orkut 52% 10% 0.0% 38%
Yahoo 13% 71% 13% 23%
Google 16% 2% 3% 11%
Rediff 3% 5% 8% 4%
Fropper 2% 2% 8% 3%
Date 1% 0.5% 1% 2%
Hi5 2% 0.2% 0.3% 2%
Friends 0.1% 0.5% 2% 2%
MSN 0.3% 0.5% 51% 1%
Friendfinder 0.8% 2% 0.6% 1%
Base: 4,264
86
India Online 2007
Table 35: Online gaming

Yahoo 14% 53% 10% 20%
Zapak 20% 8% 6% 17%
Google 19% 2% 6% 12%
Games 6% 4% 0.6% 6%
Miniclip 4% 3% 0.0% 4%
Indiagames 3% 3% 0.4% 3%
Contest2Win 3% 6% 2% 3%
MSN 1% 0.5% 48% 2%
Onlinegames 1% 1% 0.0% 2%
Rediff 2% 3% 2% 2%
Base: 4,010
87
Table 36: Download mobile content

Yahoo 9% 51% 11% 16%
Google 0.0% 0.0% 0.0% 0.0%
Rediff 21% 4% 4% 13%
Nokia 0.0% 0.0% 0.0% 0.0%
Mobile9 0.0% 0.0% 0.0% 0.0%
Hutch 7% 4% 3% 8%
Ringtones 0.0% 0.0% 0.0% 0.0%
Funmaza 7% 6% 12% 7%
Airtel 0.0% 0.0% 0.0% 0.0%
Base: 3,911
88
India Online 2007
Table 37: Preferred instant messaging applications

Yahoo 59% 85% 24% 63%
Google Talk 24% 5% 13% 17%
Rediffbol 7% 4% 6% 7%
MSN 3% 3% 55% 5%
Orkut 3% 1% 0.0% 2%
Meebo 2% 0.2% 0.7% 2%
Skype 0.5% 0.6% 1% 0.5%
Indiatimes 0.1% 0.0% 0.5% 0.2%
AIM 0.2% 0.0% 0.0% 0.2%
Others 1% 0.3% 0.0% 4%
Base: 4,611
89
Table 38: Download music

Raaga 24% 14% 4% 22%
Yahoo 7% 38% 9% 12%
Google 14% 4% 2% 10%
Cooltoad 6% 2% 3% 5%
Musicindiaonline 4% 2% 0.8% 4%
Music 2% 2% 2% 3%
Youtube 2% 3% 2% 2%
Mp3 3% 1% 0.0% 2%
Papuyaar 2% 0.9% 0.9% 2%
Rediff 1% 3% 4% 2%
Base: 4,316
90
India Online 2007
Table 39: Sports content

Espnstarsports 30% 24% 15% 30%
Yahoo 8% 46% 14% 14%
Cricinfo 15% 5% 2% 12%
Google 17% 2% 25% 11%
Rediff 5% 4% 7% 5%
Sports 3% 2% 0.5% 5%
Sify 2% 2% 0.0% 2%
NDTV 1% 2% 13% 2%
Tensports 1% 2% 0.0% 2%
Base: 4,038
91
Table 40: Cinema content

Yahoo 7% 45% 2% 14%
Google 19% 3% 0.6% 12%
PVR Cinemas 6% 4% 2% 5%
Indiafm 6% 0.9% 0.6% 5%
Bollywood 5% 5% 6% 5%
Cinema 3% 1% 0.0% 4%
Movies 2% 2% 2% 3%
Santabanta 4% 3% 0.0% 3%
Rediff 3% 4% 7% 3%
Base: 3,968
92
India Online 2007
Table 41: Most used local language websites (other than English)

Google 20% 5% 0.0% 16%
Yahoo 6% 26% 34% 11%
Eeandu 6% 12% 0.0% 7%
Malayalamanorama 6% 7% 0.0% 6%
Webduniya 6% 0.7% 0.0% 4%
Keralakaumudi 3% 11% 0.0% 4%
Thinamalar 3% 5% 9% 4%
Marathiworld 4% 4% 0.0% 3%
Jagran 3% 0.1% 2% 3%
Webulagam 2% 5% 18% 3%
Base: 642
93
Table 42: Preferred blog sites

Google 34% 8% 7% 24%
Yahoo 9% 41% 9% 16%
Blogspot 15% 5% 1% 12%
Blogger 14% 6% 14% 12%
Ibibo 10% 5% 9% 9%
Rediff 7% 6% 30% 9%
Tagged 0.2% 15% 0.0% 3%
Debonairblog 3% 0.3% 0.0% 3%
Hi5 2% 0.0% 2% 2%
Youtube 0.0% 8% 0.0% 2%
Base: 1,137
94
India Online 2007
Table 43: Preferred astrology website

Yahoo 16% 64% 7% 24%
Astrology 19% 6% 5% 18%
Google 25% 4% 1% 16%
Indiatimes astrospeak 9% 6% 5% 7%
Rediff 7% 6% 11% 7%
Sarafreder 2% 0.6% 2% 3%
MSN 2% 0.7% 47% 3%
Sify 2% 2% 3% 2%
Astrolife 1% 0.3% 8% 2%
Horoscope 0.7% 0.6% 0.1% 1%
Base: 3,699
95
Table 44: Preferred online learning / education website

Google 48.3% 19.4% 13.2% 35.1%
Yahoo 3.0% 53.1% 3.9% 12.4%
Wikipedia 7.7% 2.9% 0.2% 6.0%
Education 1.6% 1.0% 0.3% 3.0%
Rediff 1.8% 3.0% 1.1% 2.0%
W3schools 3.0% 0.3% 0.0% 2.0%
MSN 0.2% 0.4% 58.1% 1.4%
Ebizel 1.4% 0.6% 5.6% 1.3%
CBSE 0.5% 0.2% 0.0% 1.3%
IGNOU 0.8% 0.3% 0.0% 1.2%
Base: 3,881
96
India Online 2007
Most Used Offline

Media Brands
Table 45: Favorite TV channels
TV Channel Orkut Yahoo MSN ASU

Star Plus 10% 11% 23% 12%
Discovery 10% 5% 12% 8%
HBO 5% 3% 7% 5%
NDTV 4% 5% 8% 4%
Aajtak 3% 3% 6% 4%
M TV 4% 5% 0.0% 4%
Sun TV 3% 5% 5% 4%
Star Movies 4% 3% 0.5% 4%
Sony 3% 4% 0.0% 3%
Ten Sports 3% 3% 3% 3%
Base: 4,699
97
Table 46: Favorite newspapers
Newspaper Orkut Yahoo MSN ASU

The Times of India 38% 28% 35% 36%
The Hindu 21% 19% 11% 20%
The Hindustan Times 6% 7% 6% 6%
Deccan Chronicle 4% 3% 7% 4%
Eenadu 3% 2% 10% 3%
The Telegraph 3% 2% 0.0% 3%
Indian Express 2% 2% 2% 2%
Dainik Bhaskar 2% 2% 12% 2%
The Economic Times 3% 1% 0.0% 2%
Dainik Jagran 1% 4% 5% 2%
Base: 4,741
98
India Online 2007
Table 47: Favorite magazines
Magazine Orkut Yahoo MSN ASU

India Today 21% 26% 35% 22%
Reader's Digest 6% 7% 17% 7%
The Week 6% 4% 0.4% 6%
Sports Star 4% 3% 0.0% 4%
Outlook 4% 4% 4% 4%
Digit 5% 1% 0.0% 4%
Film Fare 5% 3% 5% 4%
Femina 4% 4% 12% 4%
Business World 5% 0.7% 3% 4%
Chip 3% 2% 0.0% 2%
Base: 4,185
99
Table 48: Favorite radio channels
Radio Channel Orkut Yahoo MSN ASU

Radio Mirchi 38% 37% 46% 38%
Radio City 13% 7% 4% 12%
Red FM 12% 11% 8% 11%
AIR 8% 13% 13% 10%
Suryan FM 5% 9% 9% 7%
Big FM 7% 2% 5% 6%
AIR FM GOLD 5% 8% 0.2% 5%
AIR FM RAINBOW 3% 5% 0.4% 3%
Fever FM 3% 2% 3% 3%
World Space 2% 1% 4% 2%
Base: 3,396
100
India Online 2007
Offline Brands
Recalled
Table 49: TOM recall for brands
TOM Brand Orkut Yahoo MSN ASU

Sony 8% 9% 6% 8%
Nokia 9% 6% 9% 8%
Tata 5% 5% 9% 5%
LG 4% 4% 1% 4%
Nike 4% 2% 0.5% 3%
Reliance 3% 4% 8% 3%
Adidas 3% 1% 0.0% 2%
Samsung 2% 3% 0.0% 2%
Microsoft 3% 2% 0.0% 2%
Pepsi 2% 7% 2%
Base: 5,097
101
Segment Wise Detailed
Tables
102
Table 1: Gender breakup
Gender Orkut Yahoo MSN ASU

Sample Base 3,294 835 68 5,227
Male 82% 83% 83% 83%
Female 18% 18% 17% 17%
Table 2: Age group distribution
Age Group Orkut Yahoo MSN ASU

Sample Base 3,294 835 68 5,227
13-18 yrs 14% 12% 2% 13%
19-24 yrs 45% 25% 13% 39%
25-35 yrs 32% 39% 60% 34%
36-45 yrs 6% 14% 14% 9%
46-55 yrs 3% 7% 10% 4%
Above 55 yrs 1% 3% 1% 1%
103
Table 3: City class - by population size
City Class Orkut Yahoo MSN ASU

Sample Base 3,294 835 68 5,227
Up to 1 Lakh 10% 13% 12% 10%
1-5 Lakhs 15% 15% 12% 15%
5-10 Lakhs 26% 30% 29% 28%
Above 10 Lakhs 50% 43% 47% 47%
Table 4: City class - by market size
City Class Orkut Yahoo MSN ASU

Sample Base 3,294 835 68 5,227
Metro 41% 38% 38% 40%
Urban uptowns 14% 13% 13% 13%
Emerging Towns 16% 17% 18% 17%
Others 30% 32% 31% 31%
104
Table 5: City wise distribution

Sample Base 3,294 835 68 5,227
Delhi 14% 12% 18% 14%
Mumbai 11% 9% 10% 10%
Bangalore 7% 6% 6% 7%
Hyderabad 6% 6% 2% 6%
Chennai 5% 5% 7% 5%
Kolkata 4% 2% 0.0% 3%
Pune 3% 2% 3% 3%
Ahmadabad 2% 3% 4% 2%
Lucknow 2% 0.8% 0.0% 2%
Visakhapatanam 0.8% 1% 3% 0.9%
Nagpur 1% 0.6% 0.0% 0.9%
Thiruvanathapuram 0.9% 1% 0.0% 0.9%
Coimbatore 0.6% 2% 0.0% 0.8%
Jaipur 0.8% 1% 2% 0.8%
Chandigarh 0.9% 0.4% 2% 0.7%
Indore 0.7% 1% 2% 0.7%
Surat 0.5% 0.7% 3% 0.7%
Bhopal 0.9% 0.5% 3% 0.7%
Vadodara 0.6% 1% 0.0% 0.6%
Bhubaneswar 0.8% 0.2% 0.0% 0.6%
Vijayavada 0.6% 0.4% 0.0% 0.6%
Faridabad 0.5% 0.7% 0.0% 0.5%
Patna 0.5% 0.6% 2% 0.5%
kanpur 0.5% 0.4% 0.0% 0.5%
Kochi 0.6% 0.2% 0.0% 0.5%
Ludhiana 0.3% 0.5% 2% 0.4%
Mysore 0.3% 0.6% 0.0% 0.4%
Dehradun 0.2% 0.7% 0.0% 0.4%
Allahabad 0.2% 0.5% 0.0% 0.3%
Madurai 0.2% 0.7% 0.0% 0.3%
Nashik 0.4% 0.0% 0.0% 0.3%
Agra 0.4% 0.0% 0.0% 0.3%
Guwahati 0.3% 0.1% 0.0% 0.3%
Meerut 0.3% 0.4% 0.0% 0.3%
Rajkot 0.2% 0.2% 0.0% 0.3%
Ranchi 0.3% 0.5% 2% 0.3%
Mangalore 0.2% 0.1% 0.0% 0.3%
Cuttack 0.2% 0.2% 2% 0.2%
Amritsar 0.2% 0.1% 0.0% 0.2%
Aurangabad 0.2% 0.4% 0.0% 0.2%
Goa 0.2% 0.5% 0.0% 0.2%
Tiruchirapalli 0.2% 0.4% 0.0% 0.2%
Jabalpur 0.2% 0.1% 0.0% 0.2%
Jodhpur 0.2% 0.1% 2% 0.2%
Varanasi 0.2% 0.1% 0.0% 0.2%
105
Raipur 0.1% 0.0% 0.0% 0.1%
Dhanbad 0.0% 0.0% 0.0% 0.1%
Solapur 0.2% 0.2% 0.0% 0.1%
Assansol 0.0% 0.0% 0.0% 0.0%
Others from North India 9% 8% 4% 9%
Others from South India 13% 16% 10% 14%
Others from East India 4% 6% 7% 5%
Others from West India 6% 6% 7% 6%
Table 6: Region-wise break-ups
Region Orkut Yahoo MSN ASU

Sample Base 3,294 835 68 5,227
North 23% 21% 23% 22%
East 11% 10% 7% 11%
South 41% 44% 40% 42%
West 25% 25% 31% 25%
106
Table 7: Preferred language of reading

Sample Base 3,294 835 68 5,227
English 44% 43% 45% 44%
Hindi 18% 17% 18% 17%
Telugu 6% 6% 12% 6%
Tamil 4% 9% 7% 6%
Malayalam 6% 3% 3% 5%
Marathi 4% 4% 5% 4%
Kannada 4% 5% 3% 4%
Bengali 4% 2% 1% 3%
Oriya 2% 0.6% 0.0% 2%
Punjabi 1% 1% 0.0% 1%
Urdu 0.8% 0.8% 2% 1%
Assamese 0.3% 2% 0.2% 0.6%
Marwari 0.6% 0.2% 0.0% 0.5%
Awadhi 0.4% 0.4% 2% 0.4%
Konkani 0.1% 0.6% 0.0% 0.3%
Sindhi 0.4% 0.4% 0.0% 0.3%
Bhojpuri 0.2% 0.3% 0.0% 0.2%
Tulu 0.3% 0.0% 1% 0.2%
Haryanvi 0.1% 0.2% 0.0% 0.1%
Dogri 0.1% 0.0% 0.0% 0.1%
Manipuri 0.1% 0.1% 0.0% 0.1%
Chhattisgarhi 0.1% 0.0% 0.0% 0.0%
Kashmiri 0.0% 0.0% 0.0% 0.0%
Maithili 0.0% 0.1% 0.0% 0.0%
Sanskrit 0.0% 0.0% 0.0% 0.0%
Bodo 0.0% 0.0% 0.0% 0.0%
Bundeli 0.0% 0.0% 0.0% 0.0%
Kanauji 0.0% 0.0% 0.0% 0.0%
Kurchi 0.0% 0.0% 0.0% 0.0%
Magahi 0.0% 0.1% 0.0% 0.0%
Nepali 0.0% 0.0% 0.0% 0.0%
Santhali 0.0% 0.0% 0.0% 0.0%
Others 0.4% 0.1% 0.0% 0.4%
107
Table 8: Socio economic classification
SEC Orkut Yahoo MSN ASU

Sample Base 3,294 835 68 5,227
SEC A 29% 26% 28% 28%
SEC B 30% 29% 33% 31%
SEC C 24% 19% 27% 23%
SEC D 12% 15% 11% 13%
SEC E 5% 10% 1% 6%
Table 9: Highest educational qualification
Education Orkut Yahoo MSN ASU

Sample Base 3,294 835 68 5,227
Up to SSC/HSC 13% 15% 6% 14%
College but not Graduate 25% 20% 16% 23%
Graduate & above - general stream 28% 40% 37% 32%
Graduate & above - professional stream 34% 25% 41% 31%
Table 10: Occupational break up
Occupation Orkut Yahoo MSN ASU

Sample Base 3,294 835 68 5,227
Unemployed 48% 37% 29% 43%
Employed 53% 64% 71% 57%
108
Table 11: Function / field of occupation
Functions Orkut Yahoo MSN ASU

Sample Base 1,695 532 51 2,928
IT/Software 30% 17% 13% 26%
Marketing/Sales 16% 14% 13% 15%
Manufacturing 10% 11% 20% 11%
Finance 7% 14% 2% 8%
Administration 6% 13% 21% 8%
Consultancy 5% 4% 16% 5%
Advertising/PR/Media 4% 2% 4% 4%
Academics 4% 3% 3% 4%
HR 3% 3% 0.0% 3%
Others 16% 20% 9% 17%
Table 12: Head of the household
Head Of The HH Orkut Yahoo MSN ASU

Sample Base 3,294 835 68 5,227
Head of the household 34% 52% 52% 41%
Not head of the household 66% 48% 48% 60%
Table 13: Monthly family income
Income Orkut Yahoo MSN ASU

Sample Base 2,699 718 61 4,359
Up to 5K 10% 13% 7% 11%
5-10K 19% 24% 20% 21%
10-20K 27% 27% 25% 26%
20-30K 18% 11% 11% 15%
30-50K 12% 11% 22% 11%
50-75K 5% 5% 9% 5%
75-100K 4% 3% 2% 4%
Above 100K 7% 6% 4% 6%
109
Table 14: Most expensive vehicle owned by the household
Vehicle Owned Orkut Yahoo MSN ASU

Sample Base 3,294 835 68 5,227
Bi-Cycle 6% 6% 9% 6%
Motor-Cycle/Scooter 40% 44% 47% 41%
Small Car (Up to Rs.4 lakhs) 21% 19% 22% 20%
Mid-Size Car (Rs.4 to 8 lakhs) 11% 11% 13% 10%
Premium/Luxury Car (Above Rs.8 lakhs) 2% 2% 3% 2%
Others 2% 2% 0.0% 2%
Don't own a vehicle 20% 16% 7% 19%
Table 15: Ownership of credit cards (individually)
Credit Card Orkut Yahoo MSN ASU

Sample Base 3,294 835 68 5,227
Single Card 16% 20% 20% 17%
Multiple Cards 14% 17% 22% 15%
No Credit Card 70% 64% 59% 68%
110
Table 16: Household asset ownership
Asset Orkut Yahoo MSN ASU

Sample Base 3,294 835 68 5,227
Color TV 94% 94% 96% 94%
Mobile Phone 92% 90% 98% 91%
Bank Account 84% 82% 86% 83%
Fridge 80% 79% 70% 79%
Cable TV connection/DTH 75% 75% 80% 75%
Computer/Laptop 77% 72% 76% 75%
Camera 70% 68% 77% 69%
Landline Phone 68% 66% 67% 66%
Home 65% 62% 64% 62%
Life Insurance 62% 65% 56% 62%
Washing Machine 61% 61% 61% 60%
Music System/DVD/MP3 60% 58% 66% 60%
Debit Card 59% 59% 74% 58%
Credit Card 38% 40% 52% 39%
Fixed Deposits 39% 37% 44% 38%
Medical Insurance/CGHS 38% 34% 37% 37%
Air Conditioner 29% 26% 27% 28%
Microwave 28% 26% 28% 27%
Mutual Funds 24% 24% 38% 24%
Video Camera 22% 24% 38% 23%
Demat Account 21% 23% 33% 22%
Share of Companies 22% 20% 26% 22%
IPod 14% 14% 12% 14%
Chit Fund Deposits 10% 10% 1% 9%
Table 17: Current loan liabilities
Loan Orkut Yahoo MSN ASU

Sample Base 3,294 835 68 5,227
Home Loan 45% 43% 41% 44%
Personal Loan 20% 19% 16% 21%
Car Loan 14% 14% 12% 14%
Two - wheeler Loan 13% 13% 22% 13%
Education Loan 11% 8% 5% 11%
Business Loan 4% 5% 1% 4%
Consumer Durables 3% 4% 3% 3%
Other 0.1% 0.0% 0.0% 0.1%
None of Above 6% 10% 9% 7%
111
Table 18: Years of experience in using internet
Experience Orkut Yahoo MSN ASU

Sample Base 3,294 835 68 5,227
Less Than 6 Months 6% 7% 12% 7%
6 Months-1 year 9% 8% 3% 8%
1-2 years 13% 15% 7% 14%
2-5 years 28% 23% 27% 26%
5-6 years 15% 13% 12% 14%
6 years and above 30% 35% 38% 31%
Table 19: Place of accessing internet
Place Of Access Orkut Yahoo MSN ASU

Sample Base 3,294 835 68 5,227
Home 70% 66% 70% 68%
Place of work (office / school / college) 77% 82% 68% 79%
Cyber cafe 53% 51% 40% 52%
In transit (while traveling) 8% 11% 8% 9%
Table 20: Type of internet connection at home
Connection Type Orkut Yahoo MSN ASU

Sample Base 2,320 516 47 3,531
24 Hrs Broadband 37% 37% 38% 37%
Broadband Dial Up 26% 25% 20% 25%
Regular Dial Up 15% 14% 17% 15%
Cable 10% 9% 12% 10%
Mobile Connection 6% 7% 8% 6%
Wi Fi Connection 2% 0.8% 0.0% 2%
Lease/Dedicated line 0.4% 0.2% 0.0% 0.4%
Others 2% 0.5% 0.0% 2%
Don't Know 4% 6% 5% 4%
112
Table 21: Type of internet connection at office
Connection Type Orkut Yahoo MSN ASU

Sample Base 2,547 680 54 4,131
24 Hrs Broadband 35% 33% 29% 35%
Broadband Dial Up 19% 21% 23% 20%
Lease/Dedicated line 10% 6% 6% 10%
Cable 6% 7% 5% 6%
Regular Dial Up 5% 8% 11% 6%
Wi Fi Connection 4% 2% 4% 4%
Mobile Connection 1% 3% 9% 2%
Others 1% 2% 0.0% 1%
Don't Know 18% 17% 14% 17%
Table 22: Service provider subscribed to at home
Service Provider Orkut Yahoo MSN ASU

Sample Base 2,320 516 47 3,531
BSNL/Sancharnet 35% 35% 51% 35%
Airtel/Bharti 18% 19% 6% 18%
VSNL / Tata 9% 9% 14% 9%
Local Cable Operator 9% 9% 7% 9%
Sify 6% 6% 5% 6%
MTNL 6% 3% 6% 5%
Spectranet 0.3% 0.1% 0.0% 0.2%
Others 8% 11% 9% 9%
Don't Know 4% 4% 0.0% 3%
113
Table 23: Service provider subscribed to at office
Service Provider Orkut Yahoo MSN ASU

Sample Base 2,547 680 54 4,131
BSNL/Sancharnet 24% 31% 23% 26%
Airtel/Bharti 16% 17% 23% 16%
VSNL / Tata 10% 9% 14% 11%
Reliance 6% 5% 11% 6%
Local Cable Operator 5% 4% 2% 4%
MTNL 4% 3% 3% 4%
Sify 4% 3% 0.0% 4%
Spectranet 0.5% 0.4% 0.7% 0.5%
Others 7% 12% 12% 8%
Don't Know 24% 16% 11% 21%
Table 24: Frequency of accessing internet from home
Frequency Orkut Yahoo MSN ASU

Sample Base 2,261 502 45 3,439
Over 5 times a Day 31% 26% 12% 29%
2-5 times a Day 27% 29% 50% 28%
Once Daily 30% 31% 22% 30%
Once In 2-3 Days 8% 8% 10% 8%
Once a Week 3% 4% 5% 4%
1-3 times a Month 0.5% 1% 0.8% 0.7%
Once in More than a Month 0.5% 0.5% 0.0% 0.8%
Table 25: Frequency of accessing internet from office
Frequency Orkut Yahoo MSN ASU

Sample Base 2,271 605 49 3,707
Over 5 times a Day 47% 34% 37% 44%
2-5 times a Day 19% 26% 34% 21%
Once Daily 20% 29% 21% 21%
Once In 2-3 Days 8% 7% 9% 7%
Once a Week 5% 2% 0.0% 5%
1-3 times a Month 1% 1% 0.0% 1%
Once in More than a Month 0.9% 2% 0.0% 1%
114
Table 26: Time of the day accessing internet from home
Time Slot Orkut Yahoo MSN ASU

Sample Base 2,202 491 46 3,359
Before 9.00 AM 3% 6% 5% 4%
9.00 AM-12.00 Noon 6% 7% 8% 7%
12.00 Noon - 3.00 PM 4% 6% 4% 5%
3.00 PM-6.00 PM 6% 8% 3% 6%
6.00 PM - 9.00 PM 16% 15% 23% 16%
9.00 PM - 12.00 Midnight 36% 36% 16% 36%
After 12.00 Midnight 5% 3% 2% 4%
Throughout the Day 23% 20% 40% 22%
Table 27: Time of the day accessing internet from office
Time Slot Orkut Yahoo MSN ASU

Sample Base 2,264 614 48 3,708
Before 9.00 AM 1% 2% 0.0% 2%
9.00 AM-12.00 Noon 20% 23% 28% 20%
12.00 Noon - 3.00 PM 20% 16% 15% 19%
3.00 PM-6.00 PM 11% 16% 16% 13%
6.00 PM - 9.00 PM 7% 5% 5% 6%
9.00 PM - 12.00 Midnight 3% 6% 13% 4%
After 12.00 Midnight 1% 0.2% 5% 1%
Throughout the Day 37% 31% 19% 35%
Table 28: Duration of internet usage from home
Time Spent Orkut Yahoo MSN ASU

Sample Base 2,250 496 44 3,417
Less than 30 Minutes 11% 13% 6% 11%
30 to 60 Minutes 24% 26% 29% 24%
1-2 Hours 35% 34% 34% 35%
2-5 Hours 23% 21% 10% 22%
5-8 Hours 5% 0.6% 1% 4%
More than 8 Hours 3% 6% 19% 4%
115
Table 29: Duration of internet usage from office

Sample Base 2,226 598 50 3,627
30 to 60 Minutes 20% 25% 31% 21%
1-2 Hours 27% 28% 27% 26%
2-5 Hours 18% 16% 15% 18%
5-8 Hours 10% 7% 9% 9%
Table 30: Duration of internet usage during weekdays

Sample Base 3,050 739 66 4,806
30 to 60 Minutes 16% 15% 11% 16%
1-2 Hours 30% 30% 26% 30%
2-5 Hours 28% 30% 33% 29%
5-8 Hours 10% 8% 9% 10%
More than 8 Hours 10% 10% 19% 10%
Table 31: Duration of internet usage during weekends

Sample Base 2,643 673 53 4,209
30 to 60 Minutes 14% 16% 21% 14%
1-2 Hours 29% 28% 37% 29%
2-5 Hours 26% 22% 25% 25%
5-8 Hours 13% 14% 5% 13%
116
Table 32: Duration of PC usage from home

Sample Base 2,390 525 48 3,612
30 to 60 Minutes 20% 17% 24% 20%
1-2 Hours 37% 36% 28% 35%
2-5 Hours 23% 22% 12% 22%
5-8 Hours 8% 7% 12% 8%
Table 33: Duration of PC usage from office

Sample Base 2,328 637 51 3,783
30 to 60 Minutes 8% 9% 12% 8%
1-2 Hours 14% 20% 18% 15%
2-5 Hours 20% 22% 18% 20%
5-8 Hours 27% 24% 24% 27%
More than 8 Hours 25% 22% 21% 25%
Table 34: Time spent by internet users on watching TV

Sample Base 2,955 757 62 4,698
30 to 60 Minutes 28% 31% 23% 27%
1-2 Hours 41% 43% 41% 41%
2-5 Hours 13% 11% 11% 12%
5-8 Hours 1% 1% 6% 2%
More than 8 Hours 0.4% 0.7% 13% 0.6%
117
Table 35: Time spent by internet users on reading newspaper

Sample Base 3,056 767 64 4,823
30 to 60 Minutes 40% 38% 55% 41%
1-2 Hours 10% 12% 14% 11%
2-5 Hours 0.4% 3% 0.0% 0.8%
5-8 Hours 0.0% 0.1% 0.0% 0.0%
More than 8 Hours 0.1% 0.2% 0.0% 0.1%
Table 36: Time spent by internet users on listening to radio

Sample Base 2,123 531 43 3,330
30 to 60 Minutes 26% 28% 32% 26%
1-2 Hours 18% 18% 27% 19%
2-5 Hours 6% 5% 2% 6%
5-8 Hours 1% 3% 2% 2%
Table 37: Professional activities

Sample Base 3,294 835 68 5,227
Instant messaging 89% 95% 100% 90%
Job Search 84% 93% 95% 87%
Emailing - work related 84% 84% 94% 85%
Search work related info 55% 56% 68% 55%
Check business/Financial news 33% 36% 38% 34%
Business/prof. networking 32% 32% 56% 33%
Look for Seminar/workshops 32% 26% 29% 30%
Check business travel info. 20% 23% 43% 22%
None of the Above 0.8% 0.4% 0.0% 0.7%
118
Table 38: Personal activities

Sample Base 3,294 835 68 5,227
Social networking/communities 100% 100% 100% 100%
Emailing - personal 92% 91% 97% 91%
Check news 81% 94% 94% 85%
Dating/Friendship 81% 89% 95% 83%
Check Sports 77% 88% 97% 81%
Astrology 66% 88% 96% 73%
Matrimonial search 65% 87% 92% 72%
Chatting 76% 65% 63% 72%
Share pictures 53% 48% 41% 51%
Search for product information 51% 46% 58% 49%
Check hobby related info 40% 38% 39% 39%
Check cinema content 36% 32% 24% 34%
Check health & lifestyle info 32% 34% 36% 34%
Check personal travel info. 30% 31% 50% 30%
None of the above 0.0% 0.0% 0.0% 0.0%
Table 39: Downloading activities

Sample Base 3,294 835 68 5,227
Music 83% 90% 99% 85%
Online games 76% 88% 93% 80%
Educational / Learning material 73% 89% 97% 78%
Mobile contents (ring tones/games) 71% 86% 96% 76%
Screensavers/wallpapers 52% 52% 66% 52%
Movies 40% 36% 47% 38%
Adult content 22% 25% 36% 23%
None of the above 2% 2% 0.0% 2%
119
Table 40: E-commerce related activities

Sample Base 3,269 833 68 5,195
Check financial info 66% 89% 95% 73%
E-greetings 67% 62% 68% 67%
Check real estate info 59% 83% 89% 66%
Net banking 35% 37% 32% 35%
Book train tickets 30% 35% 42% 32%
Buy non-travel products 29% 28% 38% 29%
Book air tickets 27% 26% 37% 28%
Online bill payment 27% 28% 36% 27%
Online stock trading 17% 20% 33% 18%
Net telephony 17% 17% 20% 18%
Book hotels 9% 12% 19% 10%
None of these 5% 1% 0.0% 4%
Table 41: Online shopping
Online Shopping Orkut Yahoo MSN ASU

Sample Base 3,294 835 68 5,227
Searched only 35% 29% 14% 32%
Both searched and bought 49% 47% 61% 49%
Neither searched nor bought 16% 24% 26% 18%
Table 42: Response to online marketing stimulus
Response Orkut Yahoo MSN ASU

Sample Base 2,755 646 57 4,300
Clicked a banner ad 57% 47% 55% 54%
Participated in an online contest 52% 48% 43% 50%
Clicked a sponsored search ad 46% 44% 33% 44%
Bid/Bought in an Online auction 27% 29% 29% 27%
Bought in a special promotion / deal 26% 27% 29% 26%
Clicked a product/service e-mailer 17% 18% 24% 18%
None of the above 19% 23% 20% 21%
120
Table 43: Blogging activities

Sample Base 3,294 835 68 5,227
Check / read blogs at least once a week 30% 29% 45% 30%
Check / read blogs less than once a week 6% 5% 5% 6%
Comment on blog post at least once a week 14% 12% 27% 15%
Comment on blog post less than once a week 4% 4% 4% 4%
Have a blog site of my own 12% 8% 22% 11%
None of the above 60% 63% 48% 60%
Table 44: Member of an online community

Sample Base 3,294 835 68 5,227
Member of an online community 67% 49% 32% 61%
121
Table 45: Membership by type of online community

Sample Base 3,294 835 68 5,227
Alumni & Schools 17% 3% 1% 12%
Computers & Internet 8% 8% 4% 8%
Romance & Relationships 8% 6% 3% 7%
Business / Professional community 4% 3% 4% 4%
Music 4% 4% 4% 4%
Schools & Education 5% 2% 0.0% 4%
Individuals 4% 2% 2% 4%
Cultures & Community 3% 1% 0.0% 3%
Arts & Entertainment 3% 4% 0.0% 3%
Games 3% 3% 2% 3%
Science & History 1% 2% 0.2% 1%
Religion & Beliefs 0.9% 2% 2% 1%
Company 1% 1% 2% 1%
Travel 0.8% 0.6% 3% 0.8%
Countries & Regional 0.7% 1% 0.0% 0.8%
Health, Wellness & Fitness 0.5% 0.8% 2% 0.7%
Automotive 0.6% 1% 3% 0.7%
Fashion & Beauty 0.6% 1% 1% 0.7%
Family & Home 0.6% 0.8% 0.6% 0.6%
Hobbies & Crafts 0.4% 0.2% 0.0% 0.4%
Cities & Neighborhoods 0.4% 0.1% 0.0% 0.3%
Pets & Animals 0.3% 0.2% 0.0% 0.3%
Recreation & Sports 0.3% 0.1% 0.0% 0.2%
Gay, Lesbian & Bi 0.2% 0.8% 0.0% 0.2%
Government & Politics 0.2% 0.2% 0.1% 0.2%
Food, Drink & Wine 0.1% 0.1% 0.0% 0.1%
Table 46: Usage of other language websites

Sample Base 3,294 835 68 5,227
Use other language websites 14% 18% 19% 15%
Use only English websites 86% 82% 81% 85%
122
Table 47: Online activities desired in other languages

Sample Base 3,294 835 68 5,227
Email 61% 68% 53% 64%
Chatting 53% 52% 41% 52%
Entertainment 50% 51% 45% 50%
Search information 37% 41% 32% 37%
Online news 34% 38% 39% 36%
Online learning / education 34% 39% 35% 35%
Astrology 24% 28% 34% 26%
Online shopping 20% 22% 28% 21%
Travel related information 17% 24% 28% 19%
Blog 18% 15% 15% 17%
Matrimony 15% 18% 23% 17%
Not Interested 20% 16% 32% 18%
Table 48: Problems faced while surfing the internet
Problems Faced Orkut Yahoo MSN ASU

Sample Base 3,294 835 68 5,227
Slow website opening 64% 62% 70% 63%
Virus / spyware 57% 54% 61% 56%
Spam / junk mails 58% 52% 56% 55%
Unsolicited ads/pop-ups 53% 45% 63% 51%
Difficult to connect 34% 36% 38% 34%
Lack of response to queries 32% 32% 44% 31%
Cumbersome navigation 16% 14% 26% 16%
Lack of local language content 8% 12% 25% 10%
Never faced any problem 6% 9% 6% 7%
Others 2% 1% 1% 2%
123
Table 49: Top of mind unaided recall - all websites

Sample Base 3,240 823 67 5,122
Google 41% 23% 10% 35%
Yahoo 23% 53% 24% 28%
Rediff 7% 6% 14% 7%
Orkut 9% 3% 0.0% 7%
Gmail 4% 2% 2% 3%
Hotmail 0.9% 0.9% 42% 2%
Indiatimes 0.9% 0.7% 0.0% 0.9%
Wikipedia 0.7% 0.8% 0.0% 0.8%
Funmaza 0.0% 0.0% 0.0% 0.7%
Moneycontrol 0.3% 0.1% 2% 0.6%
Contest2win 0.4% 0.2% 0.0% 0.4%
MSN 0.1% 0.6% 0.4% 0.4%
Ebay 0.3% 0.0% 0.0% 0.4%
India 0.2% 0.6% 0.0% 0.4%
You tube 0.4% 0.0% 0.0% 0.4%
Sharekhan 0.6% 0.0% 0.0% 0.4%
Sify 0.4% 0.0% 0.0% 0.3%
Microsoft 0.4% 0.0% 0.0% 0.3%
Howstuffworks 0.3% 0.4% 0.0% 0.3%
India games 0.1% 0.0% 0.0% 0.3%
Ebizel 0.3% 0.0% 0.0% 0.3%
Naukri 0.2% 0.0% 0.2% 0.2%
Espnstar 0.2% 0.1% 0.0% 0.2%
IRCTC 0.0% 0.0% 0.0% 0.2%
NDTV 0.1% 0.4% 0.0% 0.2%
Cricinfo 0.2% 0.0% 0.0% 0.2%
Raaga 0.2% 0.0% 0.0% 0.2%
Monster 0.1% 0.2% 0.0% 0.1%
Nokia 0.2% 0.0% 0.0% 0.1%
Santabanta 0.1% 0.1% 0.0% 0.1%
Freshersworld 0.1% 0.0% 0.0% 0.1%
ICICIbank 0.1% 0.0% 0.0% 0.1%
BSNL 0.1% 0.0% 0.0% 0.1%
Hi5 0.1% 0.0% 0.0% 0.1%
Hpindia 0.1% 0.2% 0.1% 0.1%
ICICIDirect 0.1% 0.3% 0.0% 0.1%
Indiafm 0.1% 0.3% 0.0% 0.1%
Manoramaonline 0.2% 0.0% 0.0% 0.1%
Sony 0.0% 0.0% 0.0% 0.1%
Timesjob 0.0% 0.1% 0.0% 0.1%
Timesofindia 0.1% 0.2% 0.0% 0.1%
Makemytrip 0.0% 0.2% 3% 0.1%
Zapak 0.1% 0.2% 0.0% 0.1%
HDFC 0.0% 0.3% 0.0% 0.1%
Indiabulls 0.1% 0.0% 0.0% 0.1%
124
Samachar 0.0% 0.2% 0.0% 0.1%
WWE 0.0% 0.0% 0.0% 0.0%
Reliance 0.0% 0.0% 0.0% 0.0%
BBC 0.0% 0.0% 0.0% 0.0%
CBSE 0.0% 0.0% 0.0% 0.0%
Download 0.0% 0.2% 0.0% 0.0%
NSEindia 0.0% 0.0% 0.0% 0.0%
Yatra 0.0% 0.0% 0.0% 0.0%
123Greetings 0.0% 0.0% 0.0% 0.0%
Amazon 0.0% 0.0% 0.0% 0.0%
Bharatmatrimony 0.0% 0.0% 0.0% 0.0%
Economictimes 0.1% 0.0% 0.0% 0.0%
Indiainfoline 0.0% 0.0% 0.0% 0.0%
Indiamart 0.0% 0.0% 0.0% 0.0%
Indianexpress 0.0% 0.0% 0.0% 0.0%
Indianrailways 0.0% 0.0% 0.0% 0.0%
Indya 0.0% 0.0% 0.0% 0.0%
Shaadi 0.0% 0.0% 0.0% 0.0%
VSNL 0.0% 0.1% 0.0% 0.0%
Rcm business 0.0% 0.0% 0.0% 0.0%
Mail2 web 0.0% 0.0% 0.0% 0.0%
Airtel 0.1% 0.0% 0.0% 0.0%
Others 8% 6% 3% 9%
125
Table 50: Most used website - all websites

Sample Base 3,277 833 68 5,199
Google 39% 24% 17% 34%
Yahoo 20% 53% 16% 25%
Orkut 15% 3% 0.0% 11%
Rediff 7% 6% 9% 7%
Gmail 5% 2% 2% 5%
Hotmail 0.5% 0.6% 47% 2%
Wikipedia 1% 0.9% 0.0% 1%
Indiatimes 0.6% 0.9% 0.5% 0.7%
Moneycontrol 0.6% 0.1% 0.0% 0.5%
Sify 0.4% 0.2% 0.0% 0.4%
Ebay 0.1% 0.1% 0.0% 0.3%
MSN 0.2% 0.3% 1% 0.3%
Naukri 0.2% 0.2% 0.0% 0.2%
Icicibank 0.1% 0.6% 0.0% 0.2%
Santabanta 0.2% 0.0% 0.1% 0.2%
Contest2win 0.2% 0.0% 0.0% 0.2%
Download 0.3% 0.0% 0.0% 0.2%
Youtube 0.2% 0.0% 0.0% 0.2%
Bseindia 0.0% 0.0% 0.0% 0.2%
Icicidirect 0.1% 0.1% 0.0% 0.1%
Monster 0.1% 0.3% 0.0% 0.1%
Nseindia 0.0% 0.0% 0.0% 0.1%
WWE 0.1% 0.1% 0.0% 0.1%
Sharekhan 0.1% 0.0% 0.0% 0.1%
Raaga 0.0% 0.0% 0.4% 0.0%
Espnstar 0.0% 0.0% 0.0% 0.0%
Timesjob 0.0% 0.0% 0.0% 0.0%
Others 9% 9% 7% 12%
126
Table 51: Preferred website for emailing

Sample Base 3,294 835 68 5,227
Yahoo 51% 74% 27% 55%
Gmail 30% 10% 6% 25%
Rediff 13% 9% 13% 13%
Hotmail 4% 3% 54% 5%
Indiatimes 0.7% 0.7% 0.8% 0.7%
Sancharnet/BSNL 0.2% 2% 0.0% 0.6%
Sify 0.3% 0.9% 0.0% 0.5%
VSNL 0.3% 0.3% 0.0% 0.3%
Lycos 0.1% 0.1% 0.0% 0.1%
AOL 0.1% 0.0% 0.0% 0.1%
Table 52: Multiple user shares of email websites

Sample Base 3,294 835 68 5,227
Yahoo 93% 95% 87% 93%
Gmail 80% 50% 40% 71%
Rediff 59% 53% 61% 57%
Hotmail 44% 37% 84% 44%
Indiatimes 21% 18% 43% 21%
Sify 14% 19% 16% 15%
Sancharnet/BSNL 7% 11% 6% 8%
VSNL 4% 6% 0.0% 5%
AOL 5% 3% 1% 4%
Lycos 2% 2% 0.0% 2%
Others 5% 3% 3% 5%
127
Table 53: No. of email accounts
No. Of Email A/C Orkut Yahoo MSN ASU

Sample Base 3,294 835 68 5,227
One 7% 14% 9% 9%
Two 21% 24% 22% 22%
Three 30% 25% 28% 28%
Four 22% 18% 26% 20%
Five or more 21% 18% 16% 21%
Average email ids 3.4 3.1 3.3 3.3
Table 54: Preferred website for job search

Sample Base 2,749 782 65 4,521
Naukri 37% 27% 29% 35%
Monster 28% 30% 14% 29%
Timesjobs 12% 9% 7% 13%
Google 11% 3% 2% 7%
Yahoo 1% 18% 3% 4%
Freshersworld 1% 1% 23% 2%
Jobsahead 1% 0.5% 2% 1%
Rediff 0.8% 2% 4% 1%
Jobstreet 0.5% 2% 0.0% 1%
Jobs 0.8% 0.9% 0.0% 0.8%
Clickjobs 0.6% 0.0% 2% 0.5%
Jobsearch 0.3% 0.3% 0.0% 0.3%
Devnetjobs 0.2% 0.3% 0.0% 0.1%
Jobsindia 0.2% 0.3% 0.0% 0.1%
Others 4% 4% 10% 5%
128
Table 55: Preferred website for mobile content

Sample Base 2,299 724 62 3,911
Yahoo 9% 51% 11% 16%
Google 21% 4% 4% 13%
Rediff 9% 9% 21% 9%
Nokia 7% 4% 3% 8%
Mobile9 4% 0.9% 4% 4%
Hutch 4% 2% 3% 3%
Ringtones 2% 2% 0.4% 3%
Funmaza 4% 0.2% 2% 3%
Airtel 2% 2% 4% 2%
Zedge 3% 2% 0.0% 2%
Mobango 3% 0.7% 0.0% 2%
Sify 1% 2% 0.0% 1%
Sonyericsson 1% 0.3% 0.3% 1%
Santabanta 0.8% 0.9% 0.0% 0.8%
Cooltoad 0.9% 0.1% 0.0% 0.7%
Mobileringtones 0.9% 0.1% 0.0% 0.7%
Download 0.6% 0.1% 0.0% 0.7%
Motozone 0.5% 0.5% 0.0% 0.7%
Games 0.5% 0.9% 0.0% 0.6%
Freeringtones 0.7% 0.3% 0.0% 0.6%
R World 0.4% 0.3% 0.5% 0.6%
Tagtag 0.8% 0.1% 0.0% 0.6%
Mauj 0.4% 1% 0.0% 0.6%
Masti4India 0.7% 0.0% 0.0% 0.5%
Getjar 0.7% 0.2% 0.0% 0.5%
Papuyaar 0.3% 1% 0.0% 0.5%
MSN 0.1% 0.3% 23% 0.5%
Samsungmobile 0.5% 0.0% 2% 0.4%
Cellebrum 0.6% 0.2% 0.0% 0.4%
Zapak 0.1% 0.1% 0.0% 0.3%
Hungama 0.3% 0.0% 0.0% 0.3%
Idea 0.3% 0.0% 0.0% 0.2%
Indiafm 0.2% 0.0% 0.0% 0.2%
Raaga 0.2% 0.1% 0.0% 0.2%
Dotsis 0.2% 0.0% 0.0% 0.1%
BSNL 0.1% 0.0% 3% 0.1%
Apniisp 0.1% 0.1% 0.0% 0.1%
Others 13% 9% 7% 15%
129
Table 56: Preferred website for sports

Sample Base 2,426 720 64 4,038
Espnstarsports 30% 24% 15% 30%
Yahoo 8% 46% 14% 14%
Cricinfo 15% 5% 2% 12%
Google 17% 2% 25% 11%
Rediff 5% 4% 7% 5%
Sports 3% 2% 0.5% 5%
Sify 2% 2% 0.0% 2%
NDTV 1% 2% 13% 2%
Tensports 1% 2% 0.0% 2%
Cricketnext 2% 1% 0.4% 2%
WWE 1% 2% 2% 1%
MSN 1% 0.7% 17% 1%
Timesofindia 0.4% 0.5% 0.0% 0.8%
BBC Sports 0.5% 0.3% 2% 0.7%
Iccworldcup 0.7% 0.4% 0.0% 0.6%
CNN 0.4% 0.4% 0.7% 0.6%
Khel 0.5% 0.5% 0.0% 0.5%
DD Sports 0.4% 0.6% 0.0% 0.5%
Cricbuzz 0.3% 0.2% 0.0% 0.3%
Zeesports 0.0% 0.1% 0.0% 0.2%
Others 7% 4% 0.0% 7%
130
Table 57: Preferred website for travel products

Sample Base 2,300 730 67 3,921
Yatra 17% 16% 6% 16%
Makemytrip 16% 10% 21% 16%
Google 23% 6% 5% 15%
IRCTC 13% 7% 9% 12%
Yahoo 4% 42% 5% 11%
Rediff 3% 3% 6% 3%
Travel 3% 0.2% 0.9% 3%
Travelguru 2% 1% 0.0% 2%
Cleartrip 2% 2% 0.0% 2%
Airdeccan 2% 0.8% 1% 2%
Airindia 0.7% 0.1% 0.3% 0.9%
Rajtravels 1% 0.4% 0.0% 0.9%
MSN 0.2% 0.2% 36% 0.9%
Travel India 0.5% 0.7% 0.0% 0.7%
Jetairways 0.5% 0.3% 2% 0.6%
Sify 0.7% 0.7% 1% 0.6%
Tours 0.5% 0.2% 0.0% 0.6%
Goair 0.4% 0.7% 0.0% 0.5%
Incredibleindia 0.6% 0.2% 0.0% 0.5%
Spicejet 0.4% 0.3% 0.0% 0.3%
Indiatravels 0.2% 0.0% 0.0% 0.3%
Indianairlines 0.1% 0.2% 0.0% 0.2%
Hotels 0.1% 0.1% 0.0% 0.2%
Travelocity 0.1% 0.0% 0.0% 0.2%
Flykingfisher 0.2% 0.0% 0.0% 0.1%
KSRTC 0.2% 0.1% 0.0% 0.1%
Thomascook 0.1% 0.0% 0.0% 0.1%
Sitatours 0.1% 0.0% 0.0% 0.1%
Airsahara 0.0% 0.0% 0.0% 0.0%
Others 7% 5% 3% 9%
131
Table 58: Preferred website for matrimony

Sample Base 2,125 716 61 3,735
Shaadi 28% 23% 14% 28%
Bharatmatrimony 28% 14% 22% 24%
Google 15% 1% 0.4% 9%
Yahoo 2% 35% 2% 8%
Jeevansaathi 7% 3% 3% 6%
Matrimony 3% 6% 0.0% 4%
Simplymarry 3% 0.8% 4% 4%
Tamilmatrimony 2% 3% 0.9% 3%
Rediff 2% 3% 6% 2%
Matrimonial 1% 3% 0.1% 2%
Keralamatrimony 1% 1% 0.0% 1%
Indiamatrimony 1% 0.2% 0.0% 1%
Telugumatrimony 0.8% 0.3% 0.0% 0.7%
Indianmatrimony 0.3% 3% 0.0% 0.7%
MSN 0.0% 0.0% 39% 0.7%
Indiatimes 0.6% 0.5% 4% 0.6%
Sify 0.3% 0.3% 1% 0.3%
Oriyamatrimony 0.4% 0.6% 0.0% 0.3%
Punjabmatrimony 0.3% 0.4% 0.0% 0.2%
Matchmaker 0.2% 0.1% 0.0% 0.2%
Bengalimatrimony 0.2% 0.2% 0.0% 0.2%
Marathimatrimony 0.1% 0.3% 0.0% 0.1%
Gujuratimatrimony 0.1% 0.0% 0.0% 0.1%
Urdumatrimony 0.0% 0.3% 0.0% 0.1%
Agarwal2Agarwal 0.1% 0.0% 0.0% 0.1%
Sindhimatrimony 0.1% 0.0% 0.0% 0.1%
Hindimatrimony 0.1% 0.0% 0.0% 0.0%
Others 3% 3% 3% 5%
132
Table 59: Preferred website for financial news/info

Sample Base 2,107 730 63 3,700
Google 27% 4% 29% 17%
Yahoo 7% 52% 11% 16%
Moneycontrol/CNBC 14% 6% 7% 11%
ICICI Direct/ICICI Bank 6% 3% 5% 6%
Rediff 5% 5% 1% 4%
Sharekhan 5% 3% 2% 4%
NDTV/NDTVprofit 3% 5% 13% 4%
Economictimes 3% 1% 0.7% 3%
Stockmarket 0.8% 0.3% 0.0% 3%
CNN 0.9% 0.2% 0.0% 2%
Timesofindia 1% 1% 0.0% 1%
MSN 1% 0.3% 19% 1%
Sify 2% 1% 0.0% 1%
Business 0.9% 3% 0.0% 1%
NSE 1% 0.6% 0.0% 1%
Indiabulls 1% 0.4% 0.7% 1%
Financialexpress 0.7% 0.5% 0.0% 0.9%
HDFC 0.7% 2% 0.3% 0.9%
BBC 1% 0.1% 0.0% 0.9%
Financialnews 0.3% 0.0% 0.0% 0.8%
Zeebusiness 0.6% 0.3% 0.0% 0.7%
Indiainfoline 0.9% 0.1% 0.0% 0.6%
Ibnlive 0.8% 0.4% 0.0% 0.6%
Efinancialnews 0.7% 0.1% 0.0% 0.6%
Kotaksecurities 0.6% 0.1% 0.0% 0.5%
Capitalmarket 0.3% 0.1% 0.0% 0.3%
Valueresearch 0.3% 0.0% 0.0% 0.2%
Equitymaster 0.1% 0.0% 0.0% 0.1%
Reliancemoney 0.1% 0.1% 0.0% 0.1%
Karvey 0.1% 0.1% 2% 0.1%
5Paisa 0.1% 0.1% 0.0% 0.1%
Others 12% 7% 8% 13%
133
Table 60: Preferred website for cinema

Sample Base 2,359 716 63 3,968
Yahoo 7% 45% 2% 14%
Google 19% 3% 0.6% 12%
PVR Cinemas 6% 4% 2% 5%
Indiafm 6% 0.9% 0.6% 5%
Bollywood 5% 5% 6% 5%
Cinema 3% 1% 0.0% 4%
Movies 2% 2% 2% 3%
Santabanta 4% 3% 0.0% 3%
Rediff 3% 4% 7% 3%
Imdb 3% 0.8% 0.0% 2%
Sify 2% 2% 9% 2%
Tamilcinemas 2% 2% 0.0% 2%
Idlebrain 2% 2% 0.0% 2%
Indiaglitz 2% 0.9% 0.3% 2%
Funcinemas 2% 0.4% 3% 1%
Raaga 1% 2% 0.0% 1%
MSN 0.2% 0.5% 42% 1%
Inox 1% 0.4% 0.0% 1%
Zeecinemas 0.4% 1% 4% 1%
Indiancinema 0.6% 0.6% 0.0% 1%
Thecinema 1% 0.5% 0.0% 1%
Youtube 0.9% 0.5% 0.0% 0.9%
Satyamcinema 0.8% 0.7% 0.0% 0.9%
Adlabs 0.9% 0.9% 0.3% 0.8%
Cinemax 1% 0.0% 0.3% 0.8%
Indya 0.8% 0.9% 0.0% 0.7%
Andhravilas 1% 0.4% 0.0% 0.7%
Musicindiaonline 0.8% 0.1% 0.0% 0.6%
Starmovies 0.4% 1% 0.0% 0.6%
Filmfare 0.5% 0.6% 2% 0.5%
Hollywood 0.3% 0.8% 0.0% 0.5%
Timesofindia 0.2% 0.0% 0.0% 0.5%
Galatta 0.3% 0.2% 0.0% 0.4%
Teluguone 0.5% 0.0% 0.0% 0.4%
NDTV 0.3% 0.5% 0.0% 0.4%
Malayalamcinema 0.5% 0.0% 0.0% 0.4%
Prasad2 0.3% 0.3% 0.0% 0.4%
Cinesouth 0.2% 0.2% 0.0% 0.3%
Smashits 0.1% 0.7% 0.0% 0.3%
Chitraloka 0.2% 0.0% 0.0% 0.3%
Sonypictures 0.2% 0.0% 0.0% 0.3%
Yashrajfilms 0.0% 0.2% 0.0% 0.2%
Funmala 0.0% 0.0% 2% 0.1%
Glamsham 0.2% 0.0% 0.0% 0.1%
Others 15% 10% 13% 15%
134
Table 61: Preferred website for online share/stock trading

Sample Base 449 104 14 739
ICICI Direct 33% 38% 63% 35%
Sherkhan 28% 22% 0.0% 25%
Indiabulls 8% 4% 0.6% 7%
BSE 2% 4% 2% 3%
Kotaksecurities 4% 3% 6% 3%
5Paisa 2% 8% 1% 3%
NSE 3% 0.9% 0.0% 2%
hdfcsec 2% 0.4% 2% 2%
Geojit 2% 0.5% 0.0% 2%
Religare 2% 1% 0.0% 1%
Reliancemoney 1% 0.4% 0.0% 1%
Karvy 0.6% 0.0% 13% 0.6%
Angeltrade 0.5% 0.5% 2% 0.4%
Others 12% 18% 11% 14%
135
Table 62: Preferred website for games

Sample Base 2,398 720 62 4,010
Yahoo 14% 53% 10% 20%
Zapak 20% 8% 6% 17%
Google 19% 2% 6% 12%
Games 6% 4% 0.6% 6%
Miniclip 4% 3% 0.0% 4%
Indiagames 3% 3% 0.4% 3%
Contest2Win 3% 6% 2% 3%
MSN 1% 0.5% 48% 2%
Onlinegames 1% 1% 0.0% 2%
Rediff 2% 3% 2% 2%
Download 2% 2% 0.0% 2%
Easports 2% 0.2% 4% 2%
Indiatimes 0.9% 1% 0.0% 1%
Freeonlinegames 1% 0.2% 0.0% 0.8%
Cricinfo 0.9% 0.2% 0.0% 0.7%
Games2win 0.5% 0.3% 8% 0.6%
Bigfishgames 0.7% 0.2% 0.1% 0.6%
Freegames 0.7% 0.2% 0.0% 0.6%
Sify 0.5% 0.4% 3% 0.5%
Hungama 0.5% 0.0% 0.0% 0.4%
Funmaza 0.2% 0.6% 2% 0.4%
Realarcade 0.5% 0.0% 0.0% 0.4%
Gamespot 0.5% 0.2% 0.0% 0.4%
Sports 0.2% 0.5% 0.0% 0.4%
Stickcricket 0.6% 0.1% 0.3% 0.4%
Santabanta 0.5% 0.3% 0.1% 0.4%
Cartoonnetwork 0.4% 0.4% 0.0% 0.3%
Funtoosh 0.2% 0.3% 0.0% 0.3%
Gamehouse 0.0% 0.8% 0.0% 0.3%
Gamesonline 0.4% 0.2% 0.0% 0.3%
Playgames 0.3% 0.0% 0.8% 0.3%
Gamezone 0.4% 0.1% 0.0% 0.3%
Gamesworld 0.3% 0.0% 0.0% 0.2%
Toondisneyindia 0.2% 0.1% 0.0% 0.2%
Arcade 0.1% 0.0% 0.0% 0.2%
Others 14% 9% 7% 17%
136
Table 63: Preferred website for online shopping

Sample Base 2,391 743 66 4,065
Ebay 38% 26% 13% 34%
Rediff 19% 19% 20% 19%
Google 18% 2% 3% 12%
Yahoo 4% 40% 3% 10%
Futurebazaar 5% 3% 4% 5%
Shopping 1% 0.2% 0.0% 2%
Sify 2% 0.6% 1% 1%
Indiaplaza 0.9% 0.8% 2% 1%
MSN 0.4% 0.3% 42% 1%
Amazon 1% 0.0% 0.0% 0.9%
Onlineshopping 0.8% 0.4% 0.2% 0.8%
Timesofindia 0.0% 0.3% 0.0% 0.3%
Others 4% 4% 1% 6%
137
Table 64: Preferred website for online news

Sample Base 2,608 778 63 4,316
Yahoo 12% 44% 6% 16%
Google 18% 2% 4% 12%
NDTV 10% 10% 18% 11%
Rediff 10% 7% 2% 8%
BBC 4% 3% 3% 5%
Aajtak 4% 3% 4% 5%
CNN 4% 1% 6% 4%
MSN 2% 5% 42% 3%
Ibnlive 4% 0.9% 0.0% 3%
Timesofindia 3% 2% 3% 3%
Thehindu 2% 0.8% 0.0% 2%
Sify 2% 3% 0.1% 2%
Zeenews 1% 2% 6% 2%
Eenadu 1% 2% 0.0% 1%
Jagran 1% 0.7% 0.3% 1%
CNBC 0.9% 0.3% 0.0% 0.8%
Starnews 0.9% 0.7% 0.0% 0.8%
TV9 0.5% 0.0% 0.0% 0.7%
Hindustantimes 0.9% 0.3% 2% 0.7%
Times 0.5% 0.4% 0.0% 0.7%
DD News 0.6% 0.5% 0.0% 0.6%
Moneycontrol 0.6% 0.0% 0.0% 0.5%
Dinamalar 0.3% 0.4% 1% 0.4%
Economictimes 0.4% 0.1% 0.0% 0.4%
Esakal 0.2% 0.3% 0.0% 0.3%
Hinduonnet 0.3% 0.0% 0.0% 0.2%
Midday 0.3% 0.0% 0.0% 0.2%
Webduniya 0.1% 0.0% 0.0% 0.1%
Others 6% 4% 1% 8%
138
Table 65: Preferred website for friendship/dating

Sample Base 2,610 738 64 4,264
Orkut 52% 10% 0.0% 38%
Yahoo 13% 71% 13% 23%
Google 16% 2% 3% 11%
Rediff 3% 5% 8% 4%
Fropper 2% 2% 8% 3%
Date 1% 0.5% 1% 2%
Hi5 2% 0.2% 0.3% 2%
Friends 0.1% 0.5% 2% 2%
MSN 0.3% 0.5% 51% 1%
Friendfinder 0.8% 2% 0.6% 1%
Adultfriendfinder 1% 0.6% 4% 1%
Friendship 0.5% 0.1% 0.0% 0.8%
Tagged 0.5% 0.2% 0.8% 0.6%
Sify 0.3% 0.5% 0.0% 0.3%
Friendster 0.3% 0.2% 0.0% 0.3%
Desimartini 0.1% 0.1% 0.0% 0.2%
Batchmates 0.2% 0.0% 2% 0.2%
Match 0.0% 0.0% 0.0% 0.1%
Others 6% 4% 3% 9%
139
Table 66: Preferred website for music

Sample Base 2,647 739 65 4,316
Raaga 24% 14% 4% 22%
Yahoo 7% 38% 9% 12%
Google 14% 4% 2% 10%
Cooltoad 6% 2% 3% 5%
Musicindiaonline 4% 2% 0.8% 4%
Music 2% 2% 2% 3%
Youtube 2% 3% 2% 2%
Mp3 3% 1% 0.0% 2%
Papuyaar 2% 0.9% 0.9% 2%
Rediff 1% 3% 4% 2%
Songs 2% 1% 0.0% 2%
Mtv 1% 2% 13% 2%
Smashits 2% 2% 0.0% 2%
Tamilsongs 1% 2% 0.0% 1%
Emusic 0.6% 5% 0.0% 1%
Indiafm 1% 0.5% 0.6% 1%
Apniisp 1% 0.6% 0.0% 1%
Livewire 0.9% 0.1% 0.0% 1%
Dishant 1% 0.1% 0.3% 1%
Okesite 1% 0.3% 0.0% 0.9%
Indiatimes 0.4% 2% 3% 0.8%
Sify 0.6% 1% 0.0% 0.8%
Bollyexpress 1% 0.2% 0.0% 0.8%
Funmaza 0.9% 0.1% 0.0% 0.8%
Pz10 0.8% 0.2% 0.0% 0.7%
Andhravilas 1% 0.1% 0.0% 0.7%
Bollyfm 0.5% 0.5% 0.3% 0.7%
MSN 0.2% 0.7% 23% 0.7%
Downloads 0.9% 0.2% 0.0% 0.7%
Bollywoodmusic 0.6% 0.2% 0.0% 0.6%
123music 0.7% 0.4% 0.0% 0.6%
Musiconline 0.5% 0.3% 0.0% 0.6%
Realplayer 0.5% 0.3% 0.0% 0.6%
Indianmusic 0.3% 0.2% 0.0% 0.5%
Timesmusic 0.2% 0.1% 0.0% 0.5%
Itunes 0.4% 0.2% 0.0% 0.4%
Radiomirchi 0.3% 0.3% 0.0% 0.4%
Mag4U 0.3% 0.6% 0.0% 0.3%
Tamilmp3world 0.2% 0.6% 0.0% 0.3%
Musicworld 0.1% 0.2% 0.0% 0.3%
Musicmazaa 0.4% 0.3% 0.0% 0.3%
Telgusongs 0.3% 0.0% 0.0% 0.2%
Desimusic 0.2% 0.0% 0.0% 0.2%
Sonymusic 0.0% 0.1% 0.0% 0.1%
Desiweb 0.2% 0.0% 0.0% 0.1%
Others 11% 7% 31% 12%
140
Table 67: Preferred info search engine - local language

Sample Base 1,792 325 36 2,672
Google 82% 71% 28% 76%
Guruji 3% 0.1% 0.0% 2%
Khoj 1% 0.5% 0.0% 1%
Eenadu 1% 1% 0.0% 1%
Webduniya 1% 0.3% 0.0% 1%
MSN 0.0% 0.5% 61% 1%
Kerala 0.4% 6% 0.0% 0.9%
Webulagam 0.4% 2% 4% 0.8%
Chennaionline 0.3% 0.2% 0.0% 0.5%
Jagran 0.2% 0.0% 0.0% 0.5%
Others 9% 15% 6% 14%
Table 68: Preferred website for real estate

Sample Base 1,900 678 60 3,358
Google 35% 7% 31% 23%
Yahoo 7% 56% 13% 17%
Magicbricks 15% 6% 7% 13%
Realestates 7% 3% 4% 10%
99acres 10% 8% 7% 9%
Indiaproperty 3% 5% 2% 5%
Rediff 4% 5% 5% 4%
Property 3% 2% 0.5% 3%
Sify 0.3% 1% 0.2% 0.6%
MSN 0.3% 0.2% 18% 0.6%
Sulekha 0.4% 0.6% 0.0% 0.5%
Realtor 0.4% 0.0% 0.0% 0.4%
Chennaionline 0.3% 0.0% 0.0% 0.4%
Indiabulls 0.3% 0.3% 0.0% 0.3%
NDTV 0.2% 0.6% 0.0% 0.2%
Keralarealestate 0.1% 0.0% 0.0% 0.1%
Others 12% 6% 2% 12%
141
Table 69: Preferred info search engine - English

Sample Base 2,736 760 63 4,399
Google 88% 46% 42% 76%
Yahoo 3% 46% 6% 11%
English 1% 0.8% 0.0% 3%
Wikipedia 2% 0.3% 0.0% 1%
MSN 0.7% 0.5% 46% 1%
Dictionary 1% 0.4% 0.0% 1%
Rediff 0.5% 2% 5% 0.7%
BBC 0.1% 2% 0.6% 0.5%
Timesofindia 0.0% 0.0% 0.0% 0.4%
Altavista 0.2% 0.2% 0.3% 0.3%
Indiatimes 0.1% 0.2% 0.0% 0.2%
Sify 0.1% 0.8% 0.0% 0.2%
Table 70: Preferred website for instant messaging

Sample Base 2,893 783 68 4,611
Yahoo 59% 85% 24% 63%
Google Talk 24% 5% 13% 17%
Rediffbol 7% 4% 6% 7%
MSN 3% 3% 55% 5%
Orkut 3% 1% 0.0% 2%
Meebo 2% 0.2% 0.7% 2%
Skype 0.5% 0.6% 1% 0.5%
Indiatimes 0.1% 0.0% 0.5% 0.2%
AIM 0.2% 0.0% 0.0% 0.2%
Others 1% 0.3% 0.0% 4%
142
Table 71: Preferred website for astrology

Sample Base 2,116 722 64 3,699
Yahoo 16% 64% 7% 24%
Astrology 19% 6% 5% 18%
Google 25% 4% 1% 16%
Indiatimes astrospeak 9% 6% 5% 7%
Rediff 7% 6% 11% 7%
Sarafreder 2% 0.6% 2% 3%
MSN 2% 0.7% 47% 3%
Sify 2% 2% 3% 2%
Astrolife 1% 0.3% 8% 2%
Horoscope 0.7% 0.6% 0.1% 1%
Astrogyan 1% 0.8% 0.0% 0.9%
Ivillage 0.9% 1% 0.0% 0.8%
Indianastrology 0.4% 0.3% 2% 0.8%
Timesofindia 0.4% 0.5% 0.0% 0.7%
Astroyogi 0.9% 0.0% 1% 0.6%
Santabanta 0.7% 0.1% 2% 0.6%
Bejandaruwalla 0.8% 0.0% 0.0% 0.6%
Astrocenter 0.2% 1% 0.0% 0.5%
Paramdhaam 0.4% 0.5% 0.0% 0.5%
Indya 0.3% 0.7% 0.0% 0.5%
Webulagam 0.4% 0.4% 0.3% 0.5%
Astrologyzone 0.2% 0.0% 0.0% 0.5%
Webduniya 0.3% 0.1% 0.0% 0.4%
Astroindia 0.7% 0.1% 0.2% 0.4%
Tarot 0.3% 0.3% 3% 0.3%
Cyberastro 0.4% 0.0% 0.0% 0.3%
Astroworld 0.3% 0.0% 0.0% 0.3%
Kundli 0.2% 0.4% 0.0% 0.3%
Jagran 0.1% 0.0% 0.0% 0.2%
Ganeshaspeaks 0.0% 0.5% 0.0% 0.1%
Others 7% 3% 3% 8%
143
Table 72: Preferred website for online learning/education

Sample Base 2,321 725 64 3,881
Google 48% 19% 13% 35%
Yahoo 3% 53% 4% 12%
Wikipedia 8% 3% 0.2% 6%
Education 2% 1% 0.3% 3%
Rediff 2% 3% 1% 2%
W3schools 3% 0.3% 0.0% 2%
MSN 0.2% 0.4% 58% 1%
Ebizel 1% 0.6% 6% 1%
CBSE 0.5% 0.2% 0.0% 1%
IGNOU 0.8% 0.3% 0.0% 1%
Onlinelearning 0.7% 0.0% 0.0% 1%
Annauniversity 1% 0.8% 0.0% 1%
Indiatimes 0.6% 2% 0.3% 0.9%
ICFAI 0.7% 1% 4% 0.8%
Microsoft 1% 0.3% 0.0% 0.8%
Onlineeducation 0.3% 0.0% 0.0% 0.8%
Howstuffworks 0.9% 0.1% 0.0% 0.7%
Dewsoftoverseas 0.5% 0.4% 0.0% 0.5%
BBC 0.2% 0.0% 0.0% 0.5%
Gurukul 0.1% 1% 0.0% 0.5%
Pubmed 0.7% 0.0% 0.0% 0.4%
Learning 0.4% 0.4% 0.0% 0.4%
Freshersworld 0.6% 0.0% 0.0% 0.4%
Symbiosis 0.5% 0.2% 0.0% 0.4%
Answers 0.2% 0.1% 0.0% 0.4%
ICAI 0.3% 0.3% 0.0% 0.3%
Britishcouncil 0.4% 0.3% 0.0% 0.3%
Worldwidelearn 0.2% 0.0% 0.0% 0.3%
Goiit 0.3% 0.4% 0.0% 0.2%
NCERT 0.2% 0.1% 1% 0.2%
Mit.edu 0.3% 0.0% 0.0% 0.2%
English 0.3% 0.0% 0.0% 0.2%
Others 21% 11% 13% 23%
144
Table 73: Preferred blog sites

Sample Base 699 194 17 1,137
Google 34% 8% 7% 24%
Yahoo 9% 41% 9% 16%
Blogspot 15% 5% 1% 12%
Blogger 14% 6% 14% 12%
Ibibo 10% 5% 9% 9%
Rediff 7% 6% 30% 9%
Tagged 0.2% 15% 0.0% 3%
Debonairblog 3% 0.3% 0.0% 3%
Hi5 2% 0.0% 2% 2%
Youtube 0.0% 8% 0.0% 2%
Mylot 2% 0.0% 0.0% 2%
Indiatimes 1% 2% 0.0% 2%
Myspace 0.4% 0.0% 0.0% 0.9%
Sulekha 0.8% 2% 0.0% 0.8%
Mouthshut 0.4% 0.0% 0.0% 0.7%
MSN 0.2% 1% 17% 0.6%
TimesofIndia 0.0% 0.0% 0.0% 0.4%
Fropper 0.2% 0.1% 0.0% 0.3%
Monster 0.0% 0.6% 0.0% 0.3%
Others 1% 1% 11% 2%
145
Table 74: Other language preferred for local language content

Sample Base 353 138 10 642
Hindi 21% 15% 30% 20%
Malayalam 18% 18% 0.0% 17%
Tamil 11% 22% 30% 15%
Telugu 18% 12% 0.0% 15%
Marathi 10% 8% 18% 9%
Kannada 8% 9% 0.0% 8%
Bengali 7% 5% 0.0% 6%
Konkani 2% 0.0% 0.0% 1%
Oriya 0.5% 0.6% 0.0% 0.8%
Urdu 0.8% 0.0% 0.0% 0.7%
Punjabi 0.3% 0.4% 0.0% 0.3%
Bhojpuri 0.2% 0.0% 0.0% 0.3%
Assamese 0.1% 0.0% 0.0% 0.2%
Awadhi 0.0% 0.0% 0.0% 0.2%
Maithili 0.2% 0.4% 0.0% 0.2%
Manipuri 0.0% 0.6% 0.0% 0.1%
Bundeli 0.1% 0.0% 0.0% 0.1%
Marwari 0.0% 0.3% 0.0% 0.1%
Bodo 0.0% 0.0% 0.0% 0.0%
Kanauji 0.0% 0.0% 0.0% 0.0%
Sanskrit 0.0% 0.0% 0.0% 0.0%
Tulu 0.0% 0.0% 0.0% 0.0%
Haryanvi 0.0% 0.0% 0.0% 0.0%
Kashmiri 0.0% 0.0% 0.0% 0.0%
Santhali 0.0% 0.0% 0.0% 0.0%
Others 2% 2% 13% 2%
146
Table 75: Preferred website for checking local language content

Sample Base 353 138 10 642
Google 20% 5% 0.0% 16%
Yahoo 6% 26% 34% 11%
Eeandu 6% 12% 0.0% 7%
Malayalamanorama 6% 7% 0.0% 6%
Webduniya 6% 0.7% 0.0% 4%
Keralakaumudi 3% 11% 0.0% 4%
Thinamalar 3% 5% 9% 4%
Marathiworld 4% 4% 0.0% 3%
Jagran 3% 0.1% 2% 3%
Webulagam 2% 5% 18% 3%
Esakal 3% 3% 0.0% 2%
Dainikjagran 4% 0.4% 0.0% 2%
Tamilcinema 2% 6% 0.0% 2%
Banglalive 2% 0.5% 0.0% 2%
Matrubhumi 3% 1% 0.0% 2%
Rediff 2% 0.1% 6% 2%
Anandabazaar 2% 1% 0.0% 1%
Kumudam 0.1% 2% 0.0% 1%
Kannadaaudio 0.3% 1% 0.0% 0.9%
Thatskannada 0.1% 2% 0.0% 0.9%
Epatra 0.3% 0.8% 0.0% 0.9%
Gujratsamachar 0.5% 0.5% 2% 0.6%
Deepika 0.5% 0.3% 0.0% 0.6%
Bhaskar 1% 0.0% 0.0% 0.6%
bbchindi 0.8% 0.0% 0.0% 0.5%
Sakal 0.2% 0.0% 2% 0.5%
Dailythanthi 0.4% 0.7% 0.0% 0.4%
Amarujala 0.3% 0.0% 0.0% 0.2%
Maharashtratimes 0.0% 0.5% 0.0% 0.2%
Vaartha 0.2% 0.1% 0.0% 0.1%
Dinakaran 0.1% 0.0% 0.0% 0.1%
Others 21% 4% 26% 18%
147
Table 76: Most preferred TV channel

Sample Base 2,964 749 62 4,699
Star Plus 10% 11% 23% 12%
Discovery 10% 5% 12% 8%
HBO 5% 3% 7% 5%
NDTV 4% 5% 8% 4%
Aajtak 3% 3% 6% 4%
M TV 4% 5% 0.0% 4%
Sun TV 3% 5% 5% 4%
Star Movies 4% 3% 0.5% 4%
Sony 3% 4% 0.0% 3%
Ten Sports 3% 3% 3% 3%
Star One 4% 3% 1% 3%
Zee TV 2% 3% 0.2% 3%
Star World 3% 2% 0.0% 3%
ESPN 2% 3% 0.8% 2%
CNBC 2% 2% 0.7% 2%
National Geographic 2% 2% 0.1% 2%
CNN IBN 3% 1% 0.0% 2%
DD 1 2% 1% 0.8% 2%
Asianet 2% 2% 0.0% 1%
TV 9 1% 3% 0.0% 1%
E TV 2% 1% 0.0% 1%
Zoom 2% 0.2% 0.0% 1%
Cartoon Network 1% 0.9% 0.0% 1%
Pogo 0.8% 2% 0.0% 1%
Sab TV 0.9% 0.2% 0.3% 0.9%
Gemini 0.9% 0.7% 10% 0.9%
Travel & Living 1% 1% 0.2% 0.9%
Star News 1% 0.5% 0.0% 0.8%
BBC 0.8% 0.7% 0.0% 0.8%
History Channel 0.5% 2% 0.0% 0.8%
AXN 0.8% 0.3% 0.0% 0.7%
Star Sports 0.5% 1% 0.8% 0.7%
Vijaya TV 0.5% 1% 4% 0.7%
F TV 0.3% 1% 5% 0.7%
Zee Cinema 0.7% 0.8% 0.1% 0.7%
Sun Music 0.3% 0.7% 4% 0.6%
Animal Planet 0.4% 0.4% 0.0% 0.6%
Disney Channel 0.6% 0.8% 0.0% 0.6%
Set Max 0.8% 0.3% 0.0% 0.6%
NDTV Profit 0.6% 0.1% 0.3% 0.6%
Vh1 0.7% 0.1% 0.0% 0.5%
Kairali TV 0.2% 2% 0.0% 0.5%
Surya TV 0.6% 0.0% 0.0% 0.4%
Any Music Channel 0.3% 1% 0.0% 0.4%
Etv Kannada 0.1% 1% 0.0% 0.4%
148
Sahara One 0.2% 0.8% 0.0% 0.4%
V Channel 0.4% 0.4% 0.0% 0.4%
Zee Music 0.3% 0.4% 0.0% 0.4%
NDTV24*7 0.7% 0.0% 0.0% 0.4%
Times Now 0.3% 0.3% 2% 0.4%
Animax 0.5% 0.0% 0.0% 0.4%
Jetix 0.4% 0.3% 0.0% 0.4%
Any News Channel 0.2% 0.8% 3% 0.3%
Any Sports Channel 0.1% 0.7% 0.0% 0.3%
India TV 0.3% 0.5% 5% 0.3%
SS Music 0.4% 0.2% 0.0% 0.3%
Zee News 0.2% 1% 0.3% 0.3%
Udaya TV 0.0% 0.6% 0.0% 0.3%
Aawaz 0.5% 0.0% 0.0% 0.3%
ETC 0.5% 0.0% 0.0% 0.3%
Headlines Today 0.5% 0.0% 0.0% 0.3%
Ibnlive 0.3% 0.0% 0.0% 0.3%
Dd News 0.1% 0.6% 0.0% 0.2%
Maa TV 0.2% 0.0% 0.0% 0.2%
Zee Marathi 0.1% 0.4% 0.0% 0.2%
Any Movie Channel 0.2% 0.0% 0.0% 0.2%
Star Gold 0.2% 0.1% 0.0% 0.1%
MH1 0.1% 0.3% 0.0% 0.1%
B4U 0.0% 0.2% 0.0% 0.1%
Etv Marathi 0.2% 0.0% 0.0% 0.1%
Jaya TV 0.1% 0.1% 0.0% 0.1%
Star Anand 0.0% 0.9% 0.0% 0.1%
Teja TV 0.1% 0.0% 0.0% 0.1%
Zee Café 0.1% 0.0% 0.0% 0.1%
Star Utsav 0.1% 0.0% 0.0% 0.1%
India Vision 0.2% 0.0% 0.0% 0.1%
Hall Mark 0.1% 0.0% 0.0% 0.1%
Kiran TV 0.0% 0.0% 0.0% 0.1%
Raj TV 0.2% 0.0% 0.0% 0.1%
Sahara TV 0.0% 0.5% 0.0% 0.1%
Set Pix 0.1% 0.0% 0.0% 0.1%
Alfa Marathi 0.0% 0.0% 0.0% 0.0%
Etv Bangla 0.0% 0.0% 0.0% 0.0%
God 0.0% 0.0% 0.0% 0.0%
Zee Business 0.1% 0.1% 0.0% 0.0%
Hungama TV 0.1% 0.0% 0.0% 0.0%
Local 0.0% 0.0% 0.0% 0.0%
Aditya 0.0% 0.0% 0.0% 0.0%
Astha 0.0% 0.0% 0.0% 0.0%
K TV 0.0% 0.0% 0.0% 0.0%
Sanskar 0.1% 0.0% 0.0% 0.0%
Zee English 0.0% 0.0% 0.0% 0.0%
149
Zee Studio 0.0% 0.0% 0.0% 0.0%
All Telugu 0.0% 0.0% 0.0% 0.0%
Nick 0.0% 0.0% 0.0% 0.0%
Sahara Samay 0.0% 0.0% 0.0% 0.0%
Smile TV 0.0% 0.0% 0.0% 0.0%
Zee Bangla 0.0% 0.0% 0.0% 0.0%
Akasha Bangla 0.0% 0.0% 0.0% 0.0%
Peace TV 0.0% 0.0% 0.0% 0.0%
Zee Primier 0.0% 0.0% 0.0% 0.0%
Win Cable 0.0% 0.0% 0.0% 0.0%
Others 1% 0.2% 0.4% 1%
150
Table 77: Most preferred newspaper

Sample Base 3,024 744 58 4,741
The Times of India 38% 28% 35% 36%
The Hindu 21% 19% 11% 20%
The Hindustan Times 6% 7% 6% 6%
Deccan Chronicle 4% 3% 7% 4%
Eenadu 3% 2% 10% 3%
The Telegraph 3% 2% 0.0% 3%
Indian Express 2% 2% 2% 2%
Dainik Bhaskar 2% 2% 12% 2%
The Economic Times 3% 1% 0.0% 2%
Dainik Jagran 1% 4% 5% 2%
The Tribune 2% 2% 0.0% 2%
Malyalam Manorama 1% 2% 0.0% 2%
Mid Day 1% 1% 0.8% 1%
Vijay Karnataka 1% 0.9% 0.4% 1%
DNA 1% 2% 0.0% 1%
Deccan Herald 0.7% 3% 0.0% 1%
Gujrat Samachar 0.5% 1% 0.0% 1%
Mumbai Mirror 1% 1% 0.0% 1%
Anand Bazar Patrika 0.5% 0.4% 3% 0.6%
Mathrubhumi 0.4% 1% 0.0% 0.6%
Divya Bhaskar 0.3% 1% 3% 0.6%
Dinamalar 0.2% 0.8% 2% 0.4%
Daily Thanthi 0.2% 0.6% 0.8% 0.4%
Lokmat 0.4% 0.9% 0.0% 0.4%
Sakal 0.3% 0.9% 0.4% 0.4%
Dinakaran 0.1% 1% 0.0% 0.4%
Loksatta 0.3% 1% 0.0% 0.4%
Kerala Kaumudi 0.0% 2% 0.0% 0.4%
Amar Ujala 0.4% 0.3% 0.0% 0.3%
Nav Bharat Times 0.3% 0.1% 0.0% 0.3%
Nai Dunia 0.3% 0.7% 0.0% 0.3%
Rajasthan Patrika 0.3% 0.4% 0.8% 0.2%
Sandesh 0.2% 0.0% 0.0% 0.2%
Nav Hindi Times 0.1% 0.9% 0.0% 0.2%
Prajavani 0.0% 0.5% 0.0% 0.2%
Hitvada 0.1% 0.5% 0.4% 0.2%
Maharashtra Times 0.2% 0.0% 0.0% 0.2%
The Statesman 0.2% 0.1% 0.0% 0.2%
Business Standard 0.3% 0.2% 0.0% 0.2%
Gulf News 0.3% 0.0% 0.0% 0.2%
Samaj 0.3% 0.0% 0.0% 0.2%
Business Line 0.1% 0.1% 0.0% 0.1%
Punjab Kesari 0.1% 0.1% 0.0% 0.1%
Vijaya Times 0.1% 0.1% 0.0% 0.1%
Dharitri 0.1% 0.0% 0.0% 0.1%
Dinamani 0.0% 0.3% 0.0% 0.1%
151
Mumbai Samachar 0.1% 0.0% 0.0% 0.1%
Prabhat Khabar 0.1% 0.2% 0.0% 0.1%
Vartha 0.1% 0.1% 0.0% 0.1%
Udayavani 0.1% 0.0% 0.0% 0.1%
Pratidin (Local) 0.0% 0.9% 0.0% 0.1%
Bangalore Times 0.1% 0.0% 0.0% 0.1%
Asian Age 0.0% 0.0% 0.0% 0.1%
Janshakti 0.1% 0.1% 0.0% 0.1%
Aaj Kal 0.1% 0.0% 0.0% 0.1%
Mint 0.0% 0.0% 0.0% 0.1%
Andhra Jyoti 0.0% 0.3% 0.0% 0.0%
Saamna 0.0% 0.1% 0.0% 0.0%
Sambad 0.0% 0.0% 0.0% 0.0%
Kannada praba 0.0% 0.0% 0.0% 0.0%
Employment News 0.0% 0.0% 0.0% 0.0%
Financial Express 0.0% 0.0% 0.0% 0.0%
Free Press Journal 0.0% 0.0% 0.0% 0.0%
Jansatta 0.0% 0.0% 0.0% 0.0%
Madhyamum 0.0% 0.0% 0.0% 0.0%
Pudhari 0.0% 0.0% 0.0% 0.0%
Rashtriya Sahara 0.0% 0.0% 0.0% 0.0%
Sanmarg 0.0% 0.0% 0.0% 0.0%
Siasat 0.0% 0.1% 0.0% 0.0%
The Pioneer 0.0% 0.0% 0.0% 0.0%
Vartaman 0.0% 0.0% 0.0% 0.0%
Tarun Bharat (Marathi) 0.0% 0.0% 0.0% 0.0%
india Today 0.0% 0.0% 0.0% 0.0%
Inquilab 0.0% 0.0% 0.0% 0.0%
Greater Kashmir 0.0% 0.1% 0.0% 0.0%
Sambad 0.0% 0.0% 0.0% 0.0%
Others 0.8% 2% 1% 0.8%
152
Table 78: Most preferred magazine

Sample Base 2,632 650 57 4,185
India Today 21% 26% 35% 22%
Reader's Digest 6% 7% 17% 7%
The Week 6% 4% 0.4% 6%
Sports Star 4% 3% 0.0% 4%
Outlook 4% 4% 4% 4%
Digit 5% 1% 0.0% 4%
Film Fare 5% 3% 5% 4%
Femina 4% 4% 12% 4%
Business World 5% 0.7% 3% 4%
Chip 3% 2% 0.0% 2%
Business Today 3% 2% 0.0% 2%
Autocar India 2% 0.8% 0.3% 2%
Star Dust 1% 2% 0.0% 1%
Wisdom 0.3% 1% 0.0% 1%
Competition Success Review 2% 1% 0.0% 1%
Women's Era 0.9% 1% 6% 1%
Business India 0.8% 3% 2% 1%
Ananda Vikatan 1% 1% 2% 1%
Electronics For You 1% 1% 0.0% 1%
India Times 0.8% 0.9% 0.4% 0.9%
Swathi 0.6% 1% 0.0% 0.8%
Computers Today 0.8% 0.9% 0.0% 0.8%
Fortune India 1% 0.5% 0.0% 0.8%
PC Quest 0.8% 0.8% 0.0% 0.8%
Business & Economy 0.8% 0.4% 0.0% 0.8%
Vanita 0.5% 2% 0.0% 0.7%
Cosmopolitan 0.9% 0.0% 0.1% 0.7%
Kumudham 0.5% 1% 0.0% 0.6%
Chitralekha 0.4% 2% 3% 0.6%
National Geographic 0.5% 0.6% 5% 0.6%
Overdrive 0.8% 0.1% 0.0% 0.6%
Science Reporter 0.2% 2% 0.0% 0.6%
Time 0.8% 0.6% 0.0% 0.6%
Grihshobha 0.2% 1% 0.0% 0.4%
Cricket Samrat 0.4% 0.4% 0.0% 0.4%
Health 0.6% 0.2% 0.0% 0.4%
Today 0.2% 2% 0.0% 0.4%
Outlook Money 0.5% 0.0% 0.3% 0.4%
Business Week 0.5% 0.3% 0.0% 0.4%
Dalal Street 0.5% 0.4% 0.0% 0.4%
Gladrags 0.4% 0.1% 0.0% 0.4%
Brunch 0.3% 0.5% 0.0% 0.3%
Playboy 0.1% 0.1% 0.0% 0.3%
PC World 0.5% 0.0% 0.0% 0.3%
Anandamela 0.2% 1% 0.0% 0.3%
Data Quest 0.1% 0.0% 0.0% 0.3%
153
Debonair 0.3% 0.0% 0.0% 0.3%
Maxim 0.5% 0.0% 0.0% 0.3%
Animation Reporter 0.4% 0.0% 0.0% 0.3%
Meri Saheli 0.2% 0.4% 0.0% 0.2%
Good House Keeping 0.1% 0.0% 0.0% 0.2%
Inside Outside 0.2% 0.0% 0.0% 0.2%
Safari 0.3% 0.1% 0.0% 0.2%
Chronicle 0.0% 0.4% 0.0% 0.2%
Junior Vikatan 0.2% 0.2% 0.0% 0.2%
Linux For You 0.3% 0.0% 0.0% 0.2%
Manorama 0.2% 0.0% 0.0% 0.2%
Sarita 0.2% 0.6% 0.0% 0.2%
The Economist 0.2% 0.0% 0.0% 0.2%
Graphiti 0.2% 0.1% 0.0% 0.2%
Society 0.2% 0.0% 0.0% 0.2%
Bikes 0.2% 0.0% 0.0% 0.2%
Sananda 0.0% 0.5% 0.0% 0.1%
Sudha 0.1% 0.0% 0.0% 0.1%
Aha Zindagi 0.1% 0.1% 0.0% 0.1%
Aval Vikatan 0.0% 0.1% 0.0% 0.1%
Capital Market 0.0% 0.0% 0.0% 0.1%
Cineblitz 0.1% 0.2% 0.0% 0.1%
Desh 0.1% 0.1% 0.0% 0.1%
Auto India 0.1% 0.2% 0.4% 0.1%
Buzz 0.1% 0.0% 0.0% 0.1%
Champak 0.0% 0.4% 3% 0.1%
Deccan Chronicle 0.2% 0.0% 0.0% 0.1%
Elle 0.1% 0.0% 0.0% 0.1%
Lokprabha 0.0% 0.3% 0.0% 0.1%
Savvy 0.0% 0.0% 0.0% 0.1%
Top Gear 0.1% 0.0% 0.0% 0.1%
Saptahik Bartaman 0.1% 0.0% 0.0% 0.1%
Money life 0.1% 0.2% 0.0% 0.1%
Andra Jyoti 0.1% 0.0% 0.0% 0.1%
Business Standard 0.0% 0.4% 0.0% 0.1%
Anandalok 0.1% 0.0% 0.0% 0.1%
Developer IQ 0.0% 0.0% 0.0% 0.1%
Auto World 0.1% 0.0% 0.0% 0.1%
Abhiyan 0.0% 0.2% 0.0% 0.0%
Taranga 0.0% 0.0% 0.0% 0.0%
Better Photography 0.0% 0.0% 0.0% 0.0%
Frontline 0.1% 0.0% 0.0% 0.0%
Saptahik Sakal 0.0% 0.0% 0.0% 0.0%
Saras Salil 0.0% 0.2% 0.0% 0.0%
Living Digital 0.0% 0.0% 0.0% 0.0%
Nirogadhaam 0.0% 0.0% 0.8% 0.0%
Chandamama 0.0% 0.0% 0.0% 0.0%
Automobiles 0.0% 0.0% 0.0% 0.0%
154
Business Times 0.0% 0.0% 0.0% 0.0%
Grihlakshmi 0.0% 0.0% 0.0% 0.0%
Kadambini 0.0% 0.0% 0.0% 0.0%
Mathrubhumi 0.0% 0.0% 0.0% 0.0%
Outlook Traveller 0.0% 0.0% 0.0% 0.0%
Pratiyogita Darpan 0.0% 0.0% 0.0% 0.0%
Saheli 0.0% 0.0% 0.0% 0.0%
Sakhi 0.0% 0.0% 0.0% 0.0%
Mans World 0.0% 0.0% 0.0% 0.0%
Kurukshetra 0.0% 0.0% 0.0% 0.0%
Economical Times 0.0% 0.0% 0.0% 0.0%
Others 6% 10% 0.8% 8%
Table 79: Most preferred radio channel
Radio Channel Orkut Yahoo MSN ASU

Sample Base 2,187 499 44 3,396
Radio Mirchi 38% 37% 46% 38%
Radio City 13% 7% 4% 12%
Red FM 12% 11% 8% 11%
AIR 8% 13% 13% 10%
Suryan FM 5% 9% 9% 7%
Big FM 7% 2% 5% 6%
AIR FM GOLD 5% 8% 0.2% 5%
AIR FM RAINBOW 3% 5% 0.4% 3%
Fever FM 3% 2% 3% 3%
World Space 2% 1% 4% 2%
Power FM 2% 0.1% 0.0% 1%
BBC 0.5% 3% 7% 1%
Go FM 1% 0.9% 0.6% 1%
Amar FM 0.2% 0.1% 0.0% 0.2%
Hum FM 0.0% 0.0% 0.0% 0.0%
Others 1% 0.8% 0.5% 1%
155
Table 80: Top of mind recall for brands

Sample Base 3,226 813 63 5,097
Sony 8% 9% 6% 8%
Nokia 9% 6% 9% 8%
Tata 5% 5% 9% 5%
LG 4% 4% 1% 4%
Nike 4% 2% 0.5% 3%
Adidas 3% 1% 0.0% 2%
Samsung 2% 3% 0.0% 2%
Microsoft 3% 2% 0.0% 2%
Pepsi 2% 2% 7% 2%
HLL 1% 2% 4% 2%
Colgate 2% 2% 1% 2%
Coca Cola 2% 3% 4% 2%
HP 1% 1% 2% 2%
Google 2% 0.8% 0.0% 1%
Philips 1% 2% 3% 1%
Intel 1% 3% 1% 1%
Maruti 1% 2% 2% 1%
Reebok 1% 1% 0.0% 1%
Bajaj 1% 2% 0.0% 1%
Airtel 1% 1% 0.0% 1%
Hero Honda 1% 1% 0.9% 1%
IBM 2% 0.7% 0.0% 1%
Levis 1% 0.9% 0.0% 1%
Sony Ericsson 1% 1% 0.0% 1%
Godrej 0.6% 2% 0.0% 0.9%
Honda 1% 0.2% 1% 0.9%
Lakme 0.9% 1% 2% 0.9%
Compaq 0.6% 0.5% 2% 0.9%
Raymonds 0.9% 0.6% 0.0% 0.7%
Lee 0.6% 1% 0.0% 0.7%
Peter England 0.6% 0.3% 13% 0.7%
Apple 0.9% 0.3% 2% 0.7%
Onida 0.4% 1% 0.0% 0.6%
Cadbury 0.6% 0.6% 0.0% 0.6%
Nestle 0.7% 0.4% 0.0% 0.6%
Amul 0.5% 0.3% 0.0% 0.5%
Videocon 0.6% 0.5% 0.0% 0.5%
Wipro 0.6% 0.3% 0.0% 0.5%
HCL 0.5% 0.2% 0.0% 0.5%
Motorola 0.4% 0.3% 0.0% 0.5%
Hyundai 0.5% 0.2% 0.4% 0.5%
Toyota 0.3% 1% 0.0% 0.5%
Yamaha 0.5% 0.3% 0.0% 0.5%
Surf 0.4% 0.4% 0.0% 0.4%
Titan 0.3% 0.3% 0.0% 0.4%
156
Dell 0.5% 0.0% 2% 0.4%
Hutch 0.6% 0.4% 0.0% 0.4%
Ray Ban 0.4% 0.0% 1% 0.4%
BPL 0.2% 0.4% 2% 0.3%
Britannia 0.1% 0.8% 0.0% 0.3%
Mercedes 0.4% 0.2% 0.0% 0.3%
BSNL 0.3% 0.6% 0.0% 0.3%
Dabur 0.2% 0.2% 0.0% 0.3%
Parle 0.2% 0.4% 0.0% 0.3%
Whirlpool 0.2% 0.6% 0.0% 0.3%
ITC 0.4% 0.1% 0.0% 0.3%
BMW 0.3% 0.4% 1% 0.3%
Canon 0.3% 0.1% 0.0% 0.3%
Pepe 0.3% 0.1% 0.0% 0.3%
Provogue 0.4% 0.0% 0.0% 0.3%
Revlon 0.4% 0.0% 0.0% 0.3%
Yahoo 0.4% 0.1% 0.0% 0.3%
Bata 0.1% 0.2% 0.0% 0.2%
ICICI 0.2% 0.2% 0.0% 0.2%
Amway 0.2% 0.2% 0.0% 0.2%
Garnier 0.3% 0.1% 0.0% 0.2%
Johnson & Johnson 0.1% 0.1% 0.0% 0.2%
Kingfisher 0.1% 0.1% 2% 0.2%
Lenovo 0.2% 0.3% 0.0% 0.2%
Pantaloon 0.1% 0.3% 0.0% 0.2%
Ponds 0.2% 0.4% 0.0% 0.2%
Brooke Bond 0.3% 0.2% 0.0% 0.2%
Infosys 0.2% 0.0% 0.0% 0.2%
John Players 0.2% 0.5% 0.0% 0.2%
Lifebuoy 0.1% 0.4% 1% 0.2%
Pepsodent 0.1% 0.2% 0.0% 0.2%
Spykar 0.3% 0.4% 0.0% 0.2%
Thums Up 0.2% 0.4% 0.0% 0.2%
Woodland 0.1% 0.1% 0.0% 0.2%
Allen Solly 0.2% 0.1% 0.0% 0.2%
Fair & Lovely 0.2% 0.1% 0.0% 0.2%
Ford 0.1% 0.2% 2% 0.2%
Hamam 0.0% 1% 0.0% 0.2%
Honda City 0.1% 0.2% 0.0% 0.2%
Koutons 0.3% 0.0% 0.0% 0.2%
Louis Phillip 0.3% 0.0% 0.0% 0.2%
Mcdonald 0.2% 0.1% 0.9% 0.2%
Rediff 0.2% 0.2% 0.0% 0.2%
Times of India 0.2% 0.4% 0.0% 0.2%
Close Up 0.1% 0.3% 0.5% 0.1%
Denim 0.0% 0.2% 0.0% 0.1%
Horlicks 0.1% 0.0% 0.0% 0.1%
ISI 0.1% 0.0% 0.0% 0.1%
157
Killer 0.1% 0.2% 0.0% 0.1%
L`Oreal 0.2% 0.1% 0.0% 0.1%
Lux 0.0% 0.2% 0.0% 0.1%
Suzuki 0.2% 0.1% 0.0% 0.1%
TVS 0.0% 0.0% 0.0% 0.1%
Wills 0.2% 0.1% 0.0% 0.1%
Dettol 0.1% 0.0% 1% 0.1%
Ferrari 0.1% 0.1% 0.0% 0.1%
Fevicol 0.0% 0.2% 1% 0.1%
Gillette 0.1% 0.0% 0.0% 0.1%
Gucci 0.1% 0.1% 0.0% 0.1%
IFB 0.1% 0.0% 0.0% 0.1%
Kodak 0.2% 0.0% 0.0% 0.1%
LIC 0.1% 0.0% 0.0% 0.1%
Maggi 0.1% 0.0% 0.0% 0.1%
MRF 0.2% 0.0% 0.0% 0.1%
Nescafe 0.1% 0.2% 0.0% 0.1%
Nirma 0.1% 0.1% 0.0% 0.1%
P&G 0.0% 0.0% 0.0% 0.1%
Panasonic 0.1% 0.0% 0.0% 0.1%
Park Avenue 0.1% 0.1% 0.0% 0.1%
Santro 0.0% 0.0% 0.0% 0.1%
Sify 0.1% 0.0% 0.0% 0.1%
Versace 0.1% 0.1% 0.0% 0.1%
VIP 0.1% 0.0% 0.0% 0.1%
Zodiac 0.1% 0.0% 0.0% 0.1%
Idea 0.1% 0.0% 0.0% 0.1%
Lays 0.1% 0.1% 0.0% 0.1%
Ranbaxy 0.1% 0.0% 0.0% 0.1%
Sahara 0.1% 0.1% 0.0% 0.1%
TCS 0.0% 0.0% 0.0% 0.1%
Chevrolet 0.1% 0.0% 0.0% 0.1%
NIIT 0.1% 0.0% 0.0% 0.1%
Red Label 0.1% 0.0% 0.0% 0.1%
Reid & Taylor 0.1% 0.0% 0.0% 0.1%
Tanishq 0.1% 0.0% 0.0% 0.1%
Voltas 0.1% 0.2% 0.0% 0.1%
Arrow 0.0% 0.2% 0.0% 0.0%
Gold Flake 0.1% 0.0% 0.0% 0.0%
Mahindra & Mahindra 0.1% 0.0% 0.0% 0.0%
Parker 0.0% 0.1% 0.0% 0.0%
Rin 0.0% 0.0% 0.0% 0.0%
Rolex 0.0% 0.0% 0.0% 0.0%
Skoda 0.0% 0.0% 0.0% 0.0%
Taj 0.0% 0.0% 0.0% 0.0%
Tata Indicom 0.0% 0.1% 0.0% 0.0%
Tata Tea 0.0% 0.0% 0.0% 0.0%
Van Huesen 0.0% 0.0% 0.0% 0.0%
158
Acer 0.0% 0.0% 0.0% 0.0%
Axe 0.1% 0.0% 0.0% 0.0%
L&T 0.0% 0.0% 0.0% 0.0%
Sansui 0.0% 0.2% 0.0% 0.0%
Armani 0.0% 0.1% 0.0% 0.0%
Citi Bank 0.0% 0.1% 0.0% 0.0%
GE 0.0% 0.0% 0.0% 0.0%
HDFC 0.0% 0.0% 0.0% 0.0%
Mark & Spencer 0.0% 0.0% 0.0% 0.0%
Pears 0.0% 0.0% 0.0% 0.0%
SBI 0.0% 0.0% 0.0% 0.0%
Scorpio 0.0% 0.0% 0.0% 0.0%
Siemens 0.1% 0.0% 0.0% 0.0%
Tata Indica 0.0% 0.1% 0.0% 0.0%
Tata Motors 0.0% 0.0% 0.0% 0.0%
VSNL 0.0% 0.0% 0.0% 0.0%
Glaxo 0.0% 0.0% 0.0% 0.0%
HSBC 0.0% 0.0% 0.0% 0.0%
MTNL 0.0% 0.0% 0.0% 0.0%
Satyam 0.0% 0.0% 0.0% 0.0%
Liberty 0.0% 0.0% 0.0% 0.0%
Others 10% 14% 8% 11%
159
Appendix
160
Table 81: City type classification by market size
REGIONS
North South East West
Delhi Bangalore Kolkata Ahmadabad
Metros Chennai Mumbai
Coimbatore Pune
Hyderabad Surat
Faridabad Kochi Asansol Bhopal

Jaipur Madurai Thane
Urban Kanpur Indore
CITY TYPE BY MARKET SIZE 2
Lucknow Nagpur
Uptowns
Ludhiana Vadodara
Patna
Amritsar Thiruvanathapuram Guwahati Aurangabad

Chandigarh Tiruchirapalli Goa
Emerging Dhanbad Vijayavada Jabalpur
Towns Ghaziabad Visakhapatanam Nashik
Rajkot
Agra Mangalore Bhubaneswar Solapur
Allahabad Mysore Cuttack Others from
Dehradun Secunderabad Raipur West India
Gurgaon Others from South Others from
Jodhpur India East India
Meerut
Others
Noida
Ranchi
Varanasi
Others from North
India
2
Above segmentation of Indian cities are basis their market size and not by the
population size. Market size of a city is calculated basis the total annual
household consumption expenditure of all household in that city/district. Total
household consumption includes all possible household goods and services that
a household usually spends on. For more details refer to ‘Market Skyline of
India 2006’ Reports published by Indicus Analytics.
161
Table 82: City type by population size vs. market size
POPULATION SIZE
Upto 1 Lakh 1-5 Lakhs 5-10 lakhs Above 10 Lakhs
Coimbatore Ahmadabad
Bangalore
Chennai
Metros Delhi & NCR
Hyderabad &
Secunderabad
Kolkata
Mumbai & Suburbs
Pune
Surat
Faridabad Assansol Indore Bhopal
Kochi Jaipur
Madurai Kanpur
Urban
Vadodara Lucknow
Uptowns Ludhiana
Nagpur
MARKET SIZE 3
Patna
Goa Amritsar Nashik
Aurangabad
Chandigarh
Dhanbad
Guwahati
Emerging
Jabalpur
Towns
Rajkot
Thiruvanathapuram
Tiruchirapalli
Vijayavada
Visakhapatanam
Others from North India Mangalore Allahabad Agra
Others from South India Dehradun Bhubaneswar Meerut
Others from East India Others from North India Cuttack Varanasi
Others Others from West India Others from South India Jodhpur
Others from East India Raipur
Others from West India Ranchi
Solapur
3
Above segmentation of Indian cities are basis their market size and not by the
population size. Market size of a city is calculated basis the total annual
household consumption expenditure of all household in that city/district. Total
household consumption includes all possible household goods and services that
a household usually spends on. For more details refer to ‘Market Skyline of
India 2006’ Reports published by Indicus Analytics.
162
Table 83: Socio economic classification (SEC) grid
Chief Wage Earner's Highest Education

Secondary
School (Up School Not Grad./ Grad./ PG
Illiterate / High
to 4 yrs) (5-9 yrs) Grad. PG (Gen.) (Prof.)
School
Unskilled worker E E E D D D D
Skilled worker E E D C C B B
Petty traders E D D C C B B
Shop owners D D C B B A A
Businessmen/
industrialists – with D C B B A A A
no employee
Chief Wage Earner's 4 Occupation
Businessmen/
industrialists – with C B B B A A A
1 to 9 employee
Businessmen/
industrialists – with B B A A A A A
10+ employee
Self-employed
D D D B B A A
professionals
Clerical/ salesmen D D D C B B B
Supervisor level D D C C B B A
Officers/
C C C B B A A
executives (junior)
Officers/
executives B B B B A A A
(middle/ senior)
4
Chief Wage Earner is the head of the household who contributes maximum to the
monthly household income. It is assumed in Indian marketing and media space that the
life style of a household is largely determined by the combination of head of household’s
highest level of education and current occupation.
163
Index: Charts
Chart 1: Problems faced while surfing the Internet................................. 14
Chart 2: Gender breakup ................................................................ 24
Chart 3: Age group distribution ........................................................ 25
Chart 4: City class - by population size ............................................... 26
Chart 5: City class - by market size.................................................... 27
Chart 6: Region-wise break-ups ........................................................ 29
Chart 7: Socio economic classification ................................................ 31
Chart 8: Highest educational qualification ........................................... 32
Chart 9: Occupational break up ........................................................ 33
Chart 10: Function / field of occupation ............................................. 34
Chart 11: Head of the household....................................................... 35
Chart 12: Monthly family income ...................................................... 36
Chart 13: Most expensive vehicle owned by the household........................ 37
Chart 14: Ownership of credit cards (individually).................................. 38
Chart 15: Current loan liabilities....................................................... 40
Chart 16: Years of experience in using internet ..................................... 41
Chart 17: Place of accessing internet ................................................. 42
Chart 18: Type of internet connection at home ..................................... 43
Chart 19: Type of internet connection at office..................................... 44
Chart 20: Service provider subscribed to at home .................................. 45
Chart 21: Service provider subscribed to at office .................................. 46
Chart 22: Frequency of accessing internet from home ............................. 47
Chart 23: Frequency of accessing internet from office............................. 48
Chart 24: Time of the day accessing internet from home ......................... 49
Chart 25: Time of the day accessing internet from office ......................... 50
Chart 26: Duration of PC usage from home........................................... 51
Chart 27: Duration of internet usage from home.................................... 52
Chart 28: Duration of PC usage from office .......................................... 53
Chart 29: Duration of internet usage from office ................................... 54
Chart 30: Time spent by internet users on watching TV ........................... 55
Chart 31: Time spent by internet users on reading newspaper ................... 56
Chart 32: Time spent by internet users on listening to radio ..................... 57
Chart 33: Professional activities ....................................................... 59
Chart 34: Personal activities............................................................ 60
Chart 35: Downloading activities....................................................... 61
Chart 36: E-commerce related activities ............................................. 62
Chart 37: Online shopping............................................................... 63
Chart 38: Response to online marketing stimulus ................................... 64
Chart 39: Blogging activities ............................................................ 65
Chart 40: Member of an online community........................................... 66
Chart 41: Problems faced while surfing the internet ............................... 70
Chart 42: Multiple user shares of email websites ................................... 72
Chart 43: Number of email accounts and average per capita email ids ......... 73
164
Index: Tables
Table 1: Detailed sample base distribution of the land survey ..................... 6
Table 2: Popularity of various internet activities ................................... 11
Table 3: Key demographic and socio-economic profile of online social
networkers................................................................................. 12
Table 4: Ownership of key household and financial assets among online social
networkers................................................................................. 12
Table 5: Key net usage behavior of online social networkers ..................... 13
Table 6: Popular online activities online social networkers undertake relatively
more ........................................................................................ 15
Table 7: Response to online marketing stimuli and online buying behavior .... 15
Table 8: Preferred website for online social networking........................... 16
selected demographic attributes....................................................... 17
selected net usage behavior attributes ............................................... 18
Table 11: Response to online marketing stimuli..................................... 18
Table 12: Popularity of various internet activities .................................. 21
Table 13: Preferred website for social networking/communities ................ 23
Table 14: Top 10 cities .................................................................. 28
Table 15: Preferred language of reading ............................................. 30
Table 16: Household asset ownership ................................................. 39
Table 17: Popularity of various internet activities .................................. 58
Table 18: Membership by type of online community ............................... 67
Table 19: Most used local language websites (other than English) ............... 68
Table 20: Online activities desired in other languages ............................. 69
Table 21: Preferred websites - emailing .............................................. 71
Table 22: Top of mind unaided recall - all websites ................................ 74
Table 23: Most used website - all websites........................................... 75
Table 24: Info search (English) ......................................................... 76
Table 25: Info search (local language) ................................................ 77
Table 26: Job search ..................................................................... 78
Table 27: Booking travel tickets ....................................................... 79
Table 28: Online shopping (other than travel tickets).............................. 80
Table 29: Online news ................................................................... 81
Table 30: Financial news & info (rates, quotes, etc.) .............................. 82
Table 31: Online share trading ......................................................... 83
Table 32: Real estate info............................................................... 84
Table 33: Matrimonial search........................................................... 85
Table 34: Dating/friendship search.................................................... 86
Table 35: Online gaming................................................................. 87
Table 36: Download mobile content................................................... 88
Table 37: Preferred instant messaging applications ................................ 89
Table 38: Download music .............................................................. 90
Table 39: Sports content ................................................................ 91
Table 40: Cinema content............................................................... 92
Table 41: Most used local language websites (other than English) ............... 93
Table 42: Preferred blog sites .......................................................... 94
Table 43: Preferred astrology website ................................................ 95
Table 44: Preferred online learning / education website.......................... 96
Table 45: Favorite TV channels ........................................................ 97
Table 46: Favorite newspapers ......................................................... 98
Table 47: Favorite magazines .......................................................... 99
Table 48: Favorite radio channels .................................................... 100
Table 49: TOM recall for brands....................................................... 101
165
Index: Segment wise
Detailed Tables
Table 1: Gender breakup ............................................................... 103
Table 2: Age group distribution ....................................................... 103
Table 3: City class - by population size .............................................. 104
Table 4: City class - by market size .................................................. 104
Table 5: City wise distribution ........................................................ 105
Table 6: Region-wise break-ups ....................................................... 106
Table 7: Preferred language of reading .............................................. 107
Table 8: Socio economic classification ............................................... 108
Table 9: Highest educational qualification .......................................... 108
Table 10: Occupational break up ..................................................... 108
Table 11: Function / field of occupation ............................................ 109
Table 12: Head of the household ..................................................... 109
Table 13: Monthly family income ..................................................... 109
Table 14: Most expensive vehicle owned by the household ...................... 110
Table 15: Ownership of credit cards (individually)................................. 110
Table 16: Household asset ownership ................................................ 111
Table 17: Current loan liabilities...................................................... 111
Table 18: Years of experience in using internet.................................... 112
Table 19: Place of accessing internet ................................................ 112
Table 20: Type of internet connection at home .................................... 112
Table 21: Type of internet connection at office ................................... 113
Table 22: Service provider subscribed to at home ................................. 113
Table 23: Service provider subscribed to at office................................. 114
Table 24: Frequency of accessing internet from home ............................ 114
Table 25: Frequency of accessing internet from office ........................... 114
Table 26: Time of the day accessing internet from home ........................ 115
Table 27: Time of the day accessing internet from office ........................ 115
Table 28: Duration of internet usage from home................................... 115
Table 29: Duration of internet usage from office .................................. 116
Table 30: Duration of internet usage during weekdays............................ 116
Table 31: Duration of internet usage during weekends ........................... 116
Table 32: Duration of PC usage from home ......................................... 117
Table 33: Duration of PC usage from office ......................................... 117
Table 34: Time spent by internet users on watching TV .......................... 117
Table 35: Time spent by internet users on reading newspaper .................. 118
Table 36: Time spent by internet users on listening to radio .................... 118
Table 37: Professional activities ...................................................... 118
Table 38: Personal activities........................................................... 119
Table 39: Downloading activities ..................................................... 119
Table 40: E-commerce related activities ............................................ 120
Table 41: Online shopping.............................................................. 120
Table 42: Response to online marketing stimulus .................................. 120
Table 43: Blogging activities ........................................................... 121
Table 44: Member of an online community ......................................... 121
Table 45: Membership by type of online community .............................. 122
Table 46: Usage of other language websites ........................................ 122
Table 47: Online activities desired in other languages ............................ 123
Table 48: Problems faced while surfing the internet .............................. 123
Table 49: Top of mind unaided recall - all websites ............................... 124
Table 50: Most used website - all websites.......................................... 126
Table 51: Preferred website for emailing ........................................... 127
Table 52: Multiple user shares of email websites .................................. 127
Table 53: No. of email accounts ...................................................... 128
Table 54: Preferred website for job search ......................................... 128
Table 55: Preferred website for mobile content ................................... 129
Table 56: Preferred website for sports .............................................. 130
166
Table 57: Preferred website for travel products ................................... 131
Table 58: Preferred website for matrimony......................................... 132
Table 59: Preferred website for financial news/info .............................. 133
Table 60: Preferred website for cinema ............................................. 134
Table 61: Preferred website for online share/stock trading...................... 135
Table 62: Preferred website for games .............................................. 136
Table 63: Preferred website for online shopping................................... 137
Table 64: Preferred website for online news ....................................... 138
Table 65: Preferred website for friendship/dating ................................ 139
Table 66: Preferred website for music ............................................... 140
Table 67: Preferred info search engine - local language .......................... 141
Table 68: Preferred website for real estate......................................... 141
Table 69: Preferred info search engine - English ................................... 142
Table 70: Preferred website for instant messaging ................................ 142
Table 71: Preferred website for astrology........................................... 143
Table 72: Preferred website for online learning/education ...................... 144
Table 73: Preferred blog sites ......................................................... 145
Table 74: Other language preferred for local language content................. 146
Table 75: Preferred website for checking local language content .............. 147
Table 76: Most preferred TV channel................................................. 148
Table 77: Most preferred newspaper ................................................. 151
Table 78: Most preferred magazine................................................... 153
Table 79: Most preferred radio channel ............................................. 155
Table 80: Top of mind recall for brands ............................................. 156
Table 81: City type classification by market size .................................. 161
Table 82: City type by population size vs. market size............................ 162
Table 83: Socio economic classification (SEC) grid................................. 163
167
168
169

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India Online 2007

Online Social Networking

India Online 2007

Online Social Networking

Key Findings ..............................................................11

Segment Wise Detailed Tables ...................................... 102

Appendix ................................................................ 160

India Online 2007

Like in the year 2006, JuxtConsult conducted two large-scale 'primary'

The key information included in the various reports cover the

X Highly credible latest estimate of internet using population in

India Online 2007

User Segment Supplementary Reports

Category Supplementary Reports: (comparative profiling of top 5

Note - All supplement reports are subject to sufficiency of sample

X We have increased our land survey sample base to 10,000 (from

X Further, to better capture the internet usage across all types of

These two refinements in the sampling methodology ensured that this

The Land Survey

attractiveness of the incentive prize offered for filling the survey,

Table 1: Detailed sample base distribution of the land survey

Region City/ Town City Class Sample Size City Class

West Rajkot (Guj) 5 lakh - 10 lakh 301

East Bhubneshwar (Ori) 5 lakh – 10 lakh 303

South Mysore (Kar) 5 lakh – 10 lakh 329

To check for both the 'regular' as well as 'occasional' usage of the

Some further questions related to the specifics of demographic profile

The above information about the head of the household, especially

The Online Survey

The online survey was conducted using an e-questionnaire segmented

X The net usage behavior and preferences of new phenomena like

X In terms of capturing website preferences, 6 more online activity

X The question about 'blogging' was fine tuned to segregate usage

In the online questionnaire, a response format of 'clicking' a single or

Further, to enlist complete and sincere responses, an incentive of a

Finally, the appropriate weights (multipliers) as derived from the land

Note - Because of a deeper and more robust coverage of internet usage

Online social networkers are relatively ‘younger’ and enjoy a better

Social networkers are visibly more ‘seasoned’, ‘heavier’ and

Two out of three online social networkers are ‘members’ of online

Orkut and Yahoo social networkers show similar socio-economic

In terms of numbers, around 11 million urban Indian netizens today

Table 2: Popularity of various internet activities

Social networkers are ‘younger’ and enjoy a ‘better’ socio-

higher proportion of social networkers have also graduated from

Table 3: Key demographic and socio-economic profile of online social

User from SEC ‘A’ 28% 24%

Rs.30,000+ family income 27% 23%

Table 4: Ownership of key household and financial assets among online

Bank Account 83% 82%

Social networkers are visibly more ‘seasoned’, ‘heavier’ and

Their internet usage is also slightly ‘heavier’ both in terms of duration

Table 5: Key net usage behavior of online social networkers

Other salient points regarding internet access dynamics of this segment

X Home access is relatively more common among social networkers

X Broadband remains the most widely used connection for this

X Proportion of users who claim to be online ‘throughout the day’ is

X Internet related problems are more visible among social networkers

Chart 1: Problems faced while surfing the Internet

Current Year Slow website opening Virus / spyware

Online Social Networkers All Internet Users

Almost 2-in-3 online social networkers are members of online

Table 6: Popular online activities online social networkers undertake

Social networkers are noticeably more responsive to online