JuxtConsult India Online 2007 Online Sports Content Report

India Online 2007
Online Sports Content
India Online 2007

Report
India Online 2007
© Copyright JuxtConsult
India Online 2007
Table of content
India Online 2007 ......................................................... 1
India Online 2007 Reports ............................................... 3
Methodology ............................................................... 5
Executive Summary .....................................................10
Key Findings ..............................................................12
Detailed Findings:
Reading the Graphs & Tables ..........................................27
Popularity of Sports Content Usage ..................................29
Demographic Profile ....................................................31
Socio-Economic Profile .................................................38
Economic Profile.........................................................43
Net Usage Status.........................................................48
Net Usage Dynamics.....................................................54
Preferred Net Activities ................................................65
Most Used Websites .....................................................81
Most Used Offline Media Brands..................................... 104
Response to Online Marketing Stimuli.............................. 108
Offline Brands Recalled .............................................. 109
Segment Wise Detailed Tables ...................................... 110
Appendix ................................................................ 168

India Online 2007
India Online 2007

The India Online 2007 study is not just an annual update over the
previous year's India Online 2006 study but rather a continuation of
JuxtConsult’s efforts to keep improving the quality of the study every
year. The improvements made in the study this year not only involve
further strengthening of the research methodology but also enhancing
the coverage of the information, especially in the emerging areas of
internet usage in the country like blogging, social networking and
language website usage.
Accordingly the India Online 2007 set of reports will not only provide
you the most recent estimates on the Internet user-ship, its growth and
penetration in India but will also give you an 'insightful' understanding
of the current net usage behavior and preferences of various kinds of
online Indians.
Like in the year 2006, JuxtConsult conducted two large-scale 'primary'

surveys, one offline and one online to complete the study this year as
well. However, the sample size for the 'land' survey (which is used to
estimate the size of internet using population in urban India) was
almost doubled this year to further improve the coverage among the
various population strata in urban India. The land survey, conducted
during April 2007, covered 10,000 households across 31 cities of various
sizes across all the four regions of the country.
The 'online' survey was conducted among 3 of the most popular and
generic portals in Indian with the focus on capturing the in-depth net
usage behaviors and preferences of online Indians. This survey was
conducted by JuxtConsult between April-May 2007 and over 14,200 in-
depth and usable responses were collected and analyzed for final
reporting.
There is one key difference in the study this year compared to the last
year. To make our findings more representative of the entire urban
online population and not just the Internet users who are more likely to
respond to online surveys, this year we have ‘linked’ the findings of our
online survey with the findings of our land survey. This was done by
deriving appropriate individual level ‘weights’ for Internet users from
the land survey and then applying them to the data of the online
survey.
The key information included in the various reports cover the

demographic and socio-economic profiles of the net users, their
ownership of household assets, the source and place of their access to
internet, net usage dynamics, preferred online activities, website
preferences for over 20 key online activities, online buying behavior
and spends, response to online marketing stimuli, offline media
preferences, and much more.
1
In sum, what you get in India Online 2007 you are unlikely to get
elsewhere:
X Highly credible latest estimate of internet using population in

urban India
X Key insights on various aspects of internet usage in India
X An understanding of online Indians as 'consumers' and not just as
faceless net users
X How to reach these online consumers on the net, as well as through
the offline mediums
X Preferred 'user shares' of key online brands in 21 different online
activity categories
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India Online 2007
India Online 2007

Reports
Main Report
X Overall Status and Usage of Internet in India
User Segment Supplementary Reports

X Women on the net
X Youth on the net (teenagers and young adults)
X Net users by their socio-economic (SEC) profile
X Students on the net
X Corporate employees on the net
X IT professionals on the net
X Heavy Online Spenders on the net
X Bloggers on the net
X Car owners on the net
X Two-wheeler owners on the net
X Mobile phone owners on the net
X Credit card owners on the net
X Net users by place of access (homes, place of work, cyber cafes)
X Net users by type of connection (broadband, dial-up)
X Net users by town population size (10 lakhs plus, 5-10 lakhs, 1-5
lakhs, Below 1 lakh)
X Net users by town market size (metros, urban uptowns, emerging
towns, others)
X Net users as financial investors
X Vernacular language net users
Category Supplementary Reports: (comparative profiling of top 5

websites)
X Online shopping
X Emailing
X Job search
X Matrimony
X Info search - English
X Info Search - Local language
X Online travel
X Social networking/communities
X Friendship / dating
X Online news
X Financial info/news
X Online share trading
X Cinema content
X Sports content
3
X Online music
X Online games
X Online real estate
X Mobile content download
X Astrology
X Online learning/education
Note - All supplement reports are subject to sufficiency of sample

responses. Demographic segment wise details by gender, age, SEC
classification, region and place of net access are included in each of
the reports as appendix tables.
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India Online 2007
Methodology
In order to derive highly robust and authentic estimates of the current
user-ship of Internet in India, and draw out a truly representative
internet usage behavior patterns, we at JuxtConsult keep improving
and refining our research methodology for the India Online study every
year. In 2007, we have again brought in two significant improvements:
X We have increased our land survey sample base to 10,000 (from

5,500 last year) and the coverage of the number of cities to 31
(from 21 last year). The distribution of these 31 cities continues to
be well spread across the 4 regions of the country. But more
importantly, in terms of coverage of towns by their population size,
we dug deeper this year and covered all town classes that have
population of 20,000 individuals and above.
X Further, to better capture the internet usage across all types of

socio-economic classes (SEC) in urban Indian, we allocated equal
sample quota among the 5 broad socio-economic classes A, B, C, D
and E across various zones within a town, and then across the town
classes and regions. To correct for and put back the real
representation of the socio-economic classes (and not equal
representation) during the data processing stage, we incorporated
the appropriate SEC 'weights' derived from the actual urban
population statistics from authentic govt. Sources (National Sample
Survey Organization and Census of India).
These two refinements in the sampling methodology ensured that this

year we get an even better representation of various types of internet
users in urban India.
Like last year, this year again we conducted both a land survey and an
online survey separately, with the focus of the land survey being on
estimating the size of the internet using population in urban India, and
that of the online survey on capturing the net usage behavior and
preference patterns. The two surveys had some common questions on
demographic profiles and net usage behavior to help us link up the two
sets of data at the processing stage.
The land survey

The objective of the land survey was two fold. First, to help us
estimate the internet user-ship in urban India, as with a land survey we
could cover both the user and non-user population of the internet in a
representative way. The other objective was to derive relevant
demographic 'multipliers' from this survey which could then be applied
to the internet usage data collected in the online survey.
The use of these 'individual' level multipliers helped us make the online
survey findings 'representative' of the entire urban online population
and not just of those who are more likely to fill up an online surveys
(because of factors like convenience of access, regularity of usage,
attractiveness of the incentive prize offered for filling the survey,
etc.).
5
The land survey undertaken this year was again a household level
survey across 10,000 households in 31 cities spread across all regions of
India. The survey was conducted and completed between mid-April to
early-May 2007. Care was taken that all relevant classes of towns with
population size of over 20,000 individuals were covered and surveyed
across each of the 4 regions of the country. Within a city, 5
geographical locations were chosen, one each in the north, south, east,
west and central parts of the city. From each location within a city an
equal number of households from the five socio-economic classes A, B,
C, D, and E were surveyed.
The cities where the land surveys were conducted and the size of the
sample data collected from each of these cities are as follows:
Table 1: Detailed sample base distribution of the land survey
Region City/ Town City Class Sample Size City Class

Delhi 10 lakh + 401
Kanpur (UP) 10 lakh + 297
Ludhiana (Pun) 10 lakh + 302 10 lakh +
Patna (Bih) 10 lakh + 303
North Allahabad (UP) 5 lakh – 10 lakh 298
Ajmer (UP) 1 lakh – 5 lakh 314
Bhadohi (UP) 50 K – 1 lakh 299
Muradnagar (UP) 50 K – 1 lakh 300
Sohna (Har) 20 K – 50 K 307 5 lakh - 10 lakh
Mumbai (Mah) 10 lakh + 399
Ahmedabad (Guj) 10 lakh + 404
Pune (Mah) 10 lakh + 300
West Rajkot (Guj) 5 lakh - 10 lakh 301

Dewas (MP) 1 lakh - 5 lakh 303
Hinganghat (Mah) 50 K - 1 lakh 307 1 lakh – 5 lakh
Mhowgaon (MP) 20 K - 50 K 296
Katol (Mah) 20 K - 50 K 276
Kolkata (WB) 10 lakh + 398
Guwahati (Ass) 5 lakh – 10 lakh 299
East Bhubneshwar (Ori) 5 lakh – 10 lakh 303

Raniganj (WB) 1 lakh – 5 lakh 300 50 K – 1 lakh
Bhatapara (Chat) 50 K – 1 lakh 252
Champa (Chat) 20 K – 50 K 292
Chennai (TN) 10 lakh + 407
Bangalore (Kar) 10 lakh + 406
Hyderabad (AP) 10 lakh + 410
South Mysore (Kar) 5 lakh – 10 lakh 329

Kozhikode (Ker) 1 lakh – 5 lakh 300 20 K - 50 K
Nellore (AP) 1 lakh – 5 lakh 300
Cheruvannur (Ker) 50 K – 1 lakh 294
Edapaddi (TN) 20 K – 50 K 305
Total (31) - - 10,002 Total (31)
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India Online 2007
To check for both the 'regular' as well as 'occasional' usage of the

Internet, at each of the 10,000 households contacted it was queried:
X If any member of the household use the Internet 'at all' from
anywhere (home or any location outside)? And
X If any member of the household use the Internet ‘at least once a
month’ from anywhere (home or any location outside)?
Some further questions related to the specifics of demographic profile

of the head of the household, their knowledge of English, computer
usage, and asset ownership of the household were also asked from the
respondent. The usage of computer and Internet was separately
checked for each member of the household from the respondent.
The above information about the head of the household, especially

their education and occupation profile (thereby identifying their socio-
economic or SEC classification) together with the town size class and
region were used to link up to the similar authentic Government of
India data to estimate the Internet user-ship as well as to generate the
appropriate 'multipliers' that were to be applied to the data collected
from the online survey.
The Online Survey

The online survey was used to collect the in-depth information on
internet usage patterns and other media usage patterns among the
various types of net users. This was done through a 'large-scale' online
survey conducted between end-April to mid-May 2007 among the users
of three of the biggest and most generic portals in India, namely Yahoo,
Rediff and Google.
On one end, the email properties of Yahoo, Rediff and Google (Gmail)
were used through online survey campaigns to target the widest
possible base on internet users in a random manner and collect
responses (as these three email portals together cover almost all email
users with a personal email id in the country). At the same time, to
cover for whatever may have got missed out in these survey campaigns
on email portals, a parallel 'contextual search' based survey ad
campaign was run using Google AdSense.
All the survey campaigns were paid for and officially run by these
portals among their users. The overall online survey campaign used a
combination of banner ads, e-mailers and contextual search ads
through these portals.
The online survey was conducted using an e-questionnaire segmented

into three sections. The questionnaire was pre-tested and timed to take
approximately 15-20 minutes for a respondent to complete depending
on the speed of comprehension and answering of the questions. The
questionnaire was structured and designed to reduce the level of
'respondent fatigue' to an extent that was practically possible.
7
In this year's study, the information area coverage (in the online
questionnaire) was also enhanced and fine tuned somewhat to keep
abreast with the changing and evolving Indian online space:
X The net usage behavior and preferences of new phenomena like

blogging, social networking and language content checking were
included.
X In terms of capturing website preferences, 6 more online activity

categories were included this year to take their coverage to 21. The
new categories added were instant messaging, real estate, online
info search engine in local languages, astrology, online share
trading and online learning/education.
X The question about 'blogging' was fine tuned to segregate usage

behavior between only reading blogs, posting comments on blogs
and having a blog site of one's own.
In the online questionnaire, a response format of 'clicking' a single or

multiple options among the various given options was used for most
questions. For each of these questions it was also possible for a
respondent to answer 'none' or 'any other'. However, wherever the
respondents were asked to give preferences for websites or brand
names, only a text box was provided for them to type the name on
their own (or type 'none' if not applicable). This was done to ensure
that all such recall and actual usage preference responses were
solicited 'unprompted'.
Further, to enlist complete and sincere responses, an incentive of a

significant cash prize was also announced for one selected respondent
to be given at the end of the survey.
Over 26,000 unduplicated and clean responses were collected from the
online survey campaign in about 31/2 weeks time. Of these, all 26,000
responses were complete on user profiles and their net usage behavior
information. Around 14,200 responses were complete in all aspects,
including various online activities undertaken and website preferences.
Thus, the responses from the three sections of the online survey have
different valid sample bases and have been reported accordingly.
All the usable responses after data cleaning were then collated,
crosschecked and processed for tabulation and analysis. While doing the
tabulation, any errors and spelling mistakes in typing of the brand
names, etc. By the respondents were carefully checked and corrected.
Finally, the appropriate weights (multipliers) as derived from the land

survey were incorporated into the usable online survey responses to
make them more 'representative' of the entire urban online population.
Further, for questions that asked for preferred websites names, to
remove the possible 'source' bias towards any specific generic portal
among the three generic portals used, an 'equalization' correction
factor was also incorporated.
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India Online 2007
The net result was the compilation of the latest, highly authentic and
representative database on the Internet habits and website preferences
of online Indians. This database was then used for making 'insightful'
analysis and conclusions as contained in the various reports of the India
Online 2007 study.
Last but not least, in this year's reports we have brought in the
presentation of the 'changes' in the usage behavior and preferences vis-
à-vis the last year. Wherever relevant, these changes have been
presented graphically along with all the current year's data charts,
graphs and tables.
Note - Because of a deeper and more robust coverage of internet usage

among the smaller towns (down to 20,000 population town classes), and
among all the socio-economic classes in this year's land survey, there is
likely to be an element of 'correction' seen in this year's data (as
compared to the previous year's). These corrections are likely to be
more visible in some of the demographic, socio-economic and economic
profile of online Indians. The correction factor may also apply, though
assumedly not to the same degree, to the current year's data on net
usage behavior and website preferences.
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Executive Summary
Checking sports online is ‘gaining’ prominence as an online activity.
With more than half of the online urban Indians (57%) checking sports
content online, the activity has established itself as a ‘mainline’ online
activity. Over 14 million online urban Indians check sports online,
making it the 7th most popular online activity among the online urban
Indians. Over the last one year, the category has added a huge chunk of
22% new internet user joining the category.
Within the group of online ‘entertainment’ activities, online sports is

the second most popular activity, marginally behind online music (60%)
and marginally ahead of online games (54%).
Online sports users show high usage of most online entertainment

activities. With almost 3 out of 4 online sports user also using music,
games and entertainment mobile content online, there is a good
overlap between users of these online entertainment activities.
However, the same overlap is not seen with movies/cinema content.
In fact, one-third (37%) of all regular online urban Indians undertake all
the three online activities – online sports, games and music.
Online sports continue to be a predominantly 'male' activity. Only

12% of all online sports users are women. Largely male, online sports
users are also marginally ‘younger’ in their age profile than the overall
net users.
Online sports users come somewhat more from the South. Though
online sports users do not show any higher or lower tendency to come
from any specific types of towns, they do come relatively more from
the southern region at 44%.
Online sports users show ‘average’ socio-economic profile, but are

relatively more experienced net users. Online sports users show
highly similar socio-economic profile patterns as the overall net users
(be it their social status, employment profile or economic well being).
However, they do have marginally more ‘professional’ education
background and come marginally more from IT functional backgrounds.
On the other hand, online sports users are not only more experienced
net users (70% of sports users have more than 2 years of net usage
experience against 63% of overall net users) but they are also more
‘frequent’ and ‘heavier’ users of internet both from home and office.
Being relatively more ‘experienced’ net users, online sports users

undertake all types of online activities more than the average net
users, be they be social or professional interaction activities, or
entertainment ones, or even e-commerce related ones. However, the
online activities they undertake significantly more than the other net
users lie clearly in the domain of ‘entertainment’ and ‘social
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India Online 2007
interactivity’. Online sports users also seek/search information on the

net a lot more, especially news, financial and real estate info.
At 48% a relatively higher proportion of online sports users buy online.
Online sport is evolving into a strong ‘branded’ category. 54% of

online sports users check sports content directly on a ‘specialized’
sports website. Though 1 in 3 online sports users still visit a ‘generic’
portal to undertake the activity, the usage of generic portals has
declined noticeably (by -12% points) in last one year.
Espnstarsports further improves its ‘leadership’ position in the

category. With 29% online sports users preferring to use it the most,
Espnstarsports is the clearly leading brand in the category. Cricinfo
follows at a distant second at 14%. Both the websites have gained user
share noticeably in last one year, Espnstarsports gaining by 7% points
and Cricinfo by 5% points.
The 3 top generic portals Yahoo, Google and Rediff follow as the 3rd,
4th and 5th most popular websites for checking sports content online.
The three have 12%, 8% and 8% user share respectively. Rediff and
Indiatimes have shown the biggest drop in popularity of usage over last
year (-5% points and -4% points respectively).
Though Rediff preferring online sports users show the best socio-
economic profile, it is the Cricinfo users, followed by the Espnstarsports
ones, who show the most ‘premium’ economic profiles as well as the
most ‘savvy’ net usage behavior.
Lastly, Yahoo, Google and Rediff sports users show strong brand loyalty
for their own respective websites and prefer to use them the most for a
number of online activities.
11
Key Findings
Checking Sports Online is ‘Gaining’ in Prominence as an Online
Activity
With more than half of the online urban Indians (57%) checking sports
content online, the activity has come to establish itself among the
‘mainline’ online activities. In number terms, over 14 million online
urban Indians check sports online, making it the 7th most popular
online activity among the online urban Indians.
Table 2: Popular online activities among all net users (Top 10)
Undertaken by All
Rank Online Activity
Internet Users
% In millions
1 Emailing 95% 24
2 Job search 73% 18.4
3 Instant messaging 62% 15.6
4 Check news 61% 15.4
5 Music 60% 15.1
6 Chatting 59% 14.9
7 Check sports 57% 14.4
8 E-greetings 57% 14.4
9 Online games 54% 13.7
10 Dating/Friendship 51% 12.9
There has been a significant growth in the popularity of online sports as

a category in last one year. Last year the percentage of all net users
checking sports online was a notable 35% and it was the 13th most
popular online activity then. At 57% usage level now, the category has
seen an addition of a huge chunk of 22% new internet user joining the
category in last one year.
Further, within the group of ‘entertainment’ activities it is the second

most popular online entertainment activity, marginally behind online
music (60%) and marginally ahead of online games (54%).
Table 3: Relative popularity of online entertainment activities

% Undertaking % Undertaking
Online Entertainment Activity Increase
in 2007 in 2006
Music 60% 48% 12%
Check Sports 57% 35% 22%
Online games 54% 35% 20%
Mobile contents (ring tones / games, etc.) 50% 28% 22%
Screensavers/wallpapers 46% 48% -2%
Movies 29% - 29%
Check cinema content 28% 25% 3%
Note – movies was not checked as a separate category in 2006
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India Online 2007
Online Sports Users Show High Usage of Most Online

Entertainment Activities
With almost 3 out of 4 online sports user also using music, games and
entertainment mobile content online, there is a good overlap between
users of these online entertainment activities. However, the same
overlap is not seen with movies/cinema content.
Table 4: Other online entertainment activities usage by online sports

users
% Online Sports
Online Entertainment Activity
Users Undertaking
Music 80%
Online games 77%
Mobile contents (ring tones, games, etc.) 72%
Screensavers/wallpapers 51%
Movies 37%
Check cinema content 35%
In fact, one-third (37%) of all online urban Indians undertake all the
three online activities – online sports, games and music.
Chart 1: Overlap between online sports, games and music users
Online Sports - 57% Online Music - 60%
Sports Only Music Only

8% 7% 9%
37%
5% 7%
Games Only
5%
Online Games - 54%
Espnstarsports Improves Its Popularity and Leadership in the

Online Sports Category
With 29% online sports users preferring it the most, Espnstarsports is
the clearly leading brand in the online sports category. Cricinfo follows
it as a distant second with only 14% of online sports users preferring to
visit it the most.
13
Both the websites have gained user share noticeably compared to the
last year, with Espnstarsports gaining +7% points and Cricinfo gaining
+5% points.
The 3 top generic portals Yahoo, Google and Rediff follow as the 3rd,
4th and 5th most popularly used websites for online sports content. The
three have 12%, 8% and 8% user share respectively.
Among all online sports websites, Rediff and Indiatimes have shown the
biggest drop in popularity of usage over last year (-5% points and -4%
points respectively).
Table 5: Preferred websites for checking sports online

% Prefer to % Prefer to Use
Website Change
Use (2007) (2006)
Espnstarsports 29% 22% 7%
Cricinfo 14% 9% 5%
Yahoo 12% 14% -2%
Google 8% 6% 1%
Rediff 8% 13% -5%
Sports 4% 3% 1%
Indiatimes 3% 6% -4%
Cricketnext 2% 3% -1%
NDTV 2% 4% -2%
Tensports 2% 4% -2%
Sify 2% 4% -2%
WWE 2% 1% 1%
MSN 1% 3% -2%
BBC Sports 1% 1% 0%
Timesofindia 1% 1% -1%
Khel 1% 1% 0%
Iccworldcup 1% - 1%
DD Sports 0.40% 0.10% 0.30%
CNN 0.40% - 0.40%
Cricbuzz 0.30% 0.70% -0.40%
Zeesports 0.20% 0.30% -0.10%
Others 8% 2% 6%
On the whole, though 1 in 3 (at least 34%) online sports users still visit a
‘generic’ portal to undertake this activity, the usage of generic portals
to check online sports content has declined noticeably by -12% points in
last one year (usage of generic portals was at 46% last year).
In comparison, at least half of online sports users (54%) check sports

content directly on a ‘specialized’ sports website. This means an
increase of +11% points as about 43% online sports users were using such
specialized sports website directly till last year.
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India Online 2007
Online Sports Continue to Be a Predominantly 'Male' Activity

While women account for 18% of all net users, they account for only
12% of the online sports users. This clearly indicates that like the
‘offline’ mode, sport’s following in the online mode is also a 'male'
territory primarily.
Largely male, the online sports users are also marginally ‘younger’ in
their age profile than the overall net users. While 78% of all net users
are below 35 years of age, 83% of online sports users belong to these
age groups.
Chart 2: Age profile of online sports users
Current Year 13-18 yrs 19-24 yrs 25-35 yrs

50% 44%
42% 43% 37%
39%
40% 36% 35% 35%
35%
31% 32%
30%
23%
20%
14% 14%
12% 11%
10% 6%
5%
0%
ESPN Cricinfo Yahoo Google Rediff ASU
* ASU – All Sports Users
Further, almost 2 out of 3 online sports users (61%) come from the non-
metro towns. However, this is largely because two-thirds of the overall
net users also come from these towns. So online sports users do not
show any higher or lower tendency to come from any specific types of
towns.
Online Sports Users Come Somewhat More from the South

While generally net users come relatively more from the southern
region (40% of all net users come from this region), online sports users
show a marginally higher tendency to come from this region at 44% (and
marginally less from the north).
In fact, north is the only region which has shown a significant

proportional decline in usage of online sports compared to the previous
year (while all other regions have shown growing proportions).
15
Chart 3: Regional distribution of online sports users
Current Year North East South West

60%
60%
43% 43% 44%

39% 39%
40%
30%
28%
25% 24% 25%
20% 21%
19% 16% 17% 21% 20%
20%
14% 12% 12%
11% 11%
7%
0%
Change from PY
Change
30% from PY
30%
23%
20% 23%
20%
7% 8%
10% 5% 6% 5%
4%5% 3%
7%5%
8% 4%
5%1% 6% 2% 7%
10%
2% 4% 3% -1%7%5% 1% 4%
0% 1% -1% 1%
0% -2%
-10% -4% -2%
-10% -11% -4% -7% -7%
-12% -7% -7% -11%
-13% -13%
-20% -11% -12% -13% -11% -13%
-20%
As a relatively much larger proportion of Cricinfo users (60%) come from

the South, the increased user base of online sports users from South
India could actually be the key factor in driving up its popularity on
preferred usage basis.
Online Sports Users Show ‘Average’ Socio-Economic Profile

X While 56% of all net users come from Sec ‘A’ and Sec ‘B’ classes, at
56% the same proportion of online sports users also come from
these two SEC classes.
X While 62% of all net users are employed, an almost equal 61% of
online sports users are also employed.
X 47% of all net users are ‘head’ of their household (chief wage
earners). At 46% an almost equal proportion of online sports users
are also the ‘head’ of their household.
X While only 23% of all net users come from households with monthly
family income of more then Rs.30,000, an almost equal 24% of
online sports users come from these households.
X While 28% of all net users own a car, a marginally higher 29% of
online sports users own a car.
X Online sports users also show fairly similar levels of ownership of

most household and financial assets as the overall net users. The
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India Online 2007
only assets where they show a higher ownership of 3% or more than

overall net users are computer/laptop, music system/dvd/mp3
player and debit cards.
Chart 4: Field of occupation online sports users come from
Current Year IT/SW M ARCOM Finance Others

60% 55% 56%
50%
47% 46%
40% 37% 38%
26%
22%
23%23% 20%
18% 17% 20%
20% 18%
14% 12% 16%
10% 9% 9% 8% 9%
0%
However, online sports users have marginally higher ‘professional’

education background than the overall net users. While 25% of all net
users have graduate or graduate plus degree in professional streams, a
higher proportion of online sports users (28%) have such educational
backgrounds.
Further, online sports users come marginally more from IT/software

backgrounds. Though only 18% of all net users have an IT functional
background, a noticeably higher 22% of the online sports users come
from this functional background, indicating that the online 'techies'
show a somewhat higher tendency to check online sports content than
the net users from other functional backgrounds.
Online Sports Users are Relatively More Experienced Net Users

While 63% of all net users have more than 2 years of net usage
experience, a noticeably higher 70% of all sports users have more than
2 years of net experience.
Chart 5: Years of net usage experience among online sports users
Current Year Up to 1 year 1-2 years M ore than 2 years
80% 77%
73% 75%
70%
62% 63%
60%
40%
22%
19%19% 14%
20% 15%13% 12% 16% 14% 11% 16%
12%
0%
17
Online sports users access the net relatively more from home and
cybercafé. While 47% and 59% of all internet users access the internet
from cybercafé and home, a higher 51% and 62% of online sports users
do so respectively.
Further, compared to the last year, access from home has increased the
most significantly for online sports users (+24% points). While the
growth in usage from office has gone up +10%, the usage from
cybercafé has remained stagnant.
Chart 6: Place of accessing the internet by online sports users
Current Year Home Place of work (office / school / college) Cyber cafe
100%
84% 86%
78% 80%
80% 74% 76%
66% 63% 65%
61% 62%
60% 54% 55% 51%
48% 50% 53% 46%
40%
20%
0%
Change from PY
40%
31%
30% 24% 24%
24%
17% 20%
20% 17%
10% 10% 7% 10%
10% 2% 2% 1% 2%
1% 0%
0%
-1%
-10%
Some other net usage behavior patterns of online sports users are:
X Online sports users are noticeably more frequent users of internet

both from home and office.
While 51% of all net users access the net more than once a day
from home, a higher 56% of the online sports users do so. Similarly,
while 63% of all net users access the net more than once a day
from office, a higher 67% of the online sports users do so.
X Online sports users are also the relatively ‘heavier’ users of the
internet both from home as well as office.
While only 22% of all net users are online for more than 2 hours a
day from home (a heavy net user), a noticeably higher 27% of
online sports are online from home for that duration. Similarly,
while 29% of all net users are ‘heavy’ users of the net from office,
18
India Online 2007
a noticeably higher 33% of online sports users are heavy net users
from office.
X Online sports users are relatively ‘heavier’ users of the net during
weekdays as compared to the overall net users. The usage
difference is marginally less pronounced during the weekends.
While 39% of all net users qualify as heavy net users during the
weekdays, a much higher 45% of online sports users come out as
heavy users during the weekdays. At the same time, while 41% of
all net users qualify as heavy net users during the weekends, 46% of
online sports users come out as heavy users during the weekends.
X Online sports users tend to have more email ids on an average at

3.2 (as compared to 3.0 for all net users). While 58% of all net users
have 3 or more ids, a noticeably higher 64% of online sports users
possess 3 or more email ids.
Online Sports Users Undertake All Online Activities Relatively

More
Being the relatively more ‘experienced’ net users, online sports users
undertake all online activities more than the average net user, except
emailing which online sports users undertake as much as the overall net
users.
However, the activities they undertake significantly more than the

other net users are clearly in the domain of ‘entertainment’ and ‘social
interactivity’ online activities. Online sports users also seek/search
information on the net a lot more, especially news, financial and real
estate info.
Table 6: Online activities undertaken ‘relatively’ more by online sports

users
% of Online % of All % of Online Sports
Online Activities Sports Users Internet Users Users Undertaking
Undertaking Undertaking More
Sample Base 7,666 14,253
Online games 77% 54% 23%
Mobile contents (ring tones, games,
72% 50% 22%
etc.)
Check financial info 67% 45% 22%
Matrimonial search 69% 48% 22%
Check news 82% 61% 21%
Check real estate info 57% 37% 21%
Social networking / communities 64% 44% 21%
Dating/Friendship 72% 51% 20%
Music 80% 60% 20%
Astrology 65% 46% 19%
However, in absolute terms, the ‘usually’ most popular online activities

of all - emailing and job search tops the list with tem as well.
19
Table 7: Top 10 most popular online activities among online sports

users
% of Online Travel % of All Internet
Online Activities
Users Undertaking Users Undertaking
Sample Base 6,675 14,253
Emailing 96% 95%
Job Search 87% 73%
Check news 82% 61%
Music 80% 60%
Instant messaging 80% 62%
Online games 77% 54%
Mobile contents (ring tones, games) 72% 50%
Dating/Friendship 72% 51%
Matrimonial search 69% 48%
Check financial info 67% 45%
Online sports users also undertake the more ‘evolved’ (or involving)
online activities like blogging and social networking noticeably more
than the overall net users. Against 30% of all internet users involved in
the ‘blogosphere’ a noticeably higher 36% of online sports users are
involved in it.
On the other hand, against 41% of all net users being member of an
online community, again noticeably higher 47% of online sports users
are members of an online community.
At 15%, online sports users check out language websites also marginally
more than the regular net users (12%).
Online Sports Users Make Marginally Better Online Consumers

Online sports users are not only marginally more ‘responsive’ to online
marketing stimuli like banner ads, sponsored search ads and e-mailers,
but a noticeably more of them have bought online.
Almost 2%-4% more online sports users (compared to the regular net
users) have clicked on online ads and mailers. At the same time, at 48%
noticeably more online sports users have bought online, compared to
only 43% for all net users.
Chart 7: Response to online marketing stimuli
Clicked a banner ad Participated in online contests

Current Year
Clicked a sponsored search ad Clicked an e-mailer
60%
51% 47%
46%
40% 43% 37%
40%
16% 14%
20%
0%
ASU All Users

20
India Online 2007
There is a considerable increase (of 15% points) in the proportion of

online buyers among online sports users over the last one year.
Chart 8: Online buying among online sports users
Current Year Buyers Non-Buyers

70%
56% 63%
60% 54%
52% 53% 48% 52%
50% 48% 44% 46% 48%
37%
40%
30%
20%
10%
0%
Change from PY
30%
18% 20% 18%
12% 16% 15%
0%
-12% -18% -16% -15%

-20% -18%
-30%
21
While Rediff Online Sports Users Show Relatively Better Socio-

Economic Profile, Cricinfo Ones are the ‘Best-Off’
Economically as well as the Most ‘Net Savvy’
Though Rediff preferring online sports users show the best socio-
economic profile, it is the Cricinfo users, followed by the Espnstarsports
ones, who show the most ‘premium’ economic profiles as well as the
most ‘savvy’ net usage behavior.
Table 8: Comparative evaluation of the Top 5 sports content websites

on selected attributes
ESPN Cricinfo Yahoo Google Rediff
Sample Base 2,185 1,043 920 598 598
User Profile Attributes
User from SEC ‘A’ and ‘B’ 56% 60% 58% 44% 62%
Employed user 58% 68% 49% 51% 77%
User is chief wage earner of the
40% 52% 41% 40% 58%
HH
Rs.30,000+ family income 23% 30% 22% 18% 26%
Car ownership in the HH 31% 31% 31% 27% 28%
Credit card ownership in the HH 38% 44% 31% 31% 40%
Computer/laptop owned in the HH 72% 75% 71% 67% 63%
Net Usage Behavior Attributes
2 years+ of net usage experience 73% 77% 62% 63% 75%
Users accessing the net from
66% 63% 65% 61% 53%
home
Broadband connection at home 70% 73% 67% 63% 68%
Heavy users (2 hrs+/day)from
26% 25% 28% 28% 24%
home
Users buying online 48% 56% 46% 37% 53%
Users undertaking net banking 36% 46% 28% 29% 39%
Users booking air tickets online 25% 29% 22% 22% 27%
Complain about unsolicited
48% 55% 42% 39% 47%
ads/pop-ups
22
India Online 2007
Some Other Comparative Highlights of Users of the Top 5

Sports Content Websites Are:
X Google shows the highest relative proportion of women online
sports users at 20%. Cricinfo shows the least at only 5%.
X Google shows the highest proportions of online sports users coming

from the below 25 years age group (55%). Rediff gets the most
‘mature’ online matrimonial audience in the 25 plus years age
groups at 72%.
X Cricinfo users come relatively more from the metros at 48%. In

contrast, Google online sports users come relatively the least from
metros at 33%.
X Cricinfo shows a considerable South skew with 60% of the users

preferring it coming from this region. Rediff shows the highest
relative proportion of users coming from West (30%).
X Cricinfo and Rediff online sports users show the highest relative
preference for reading in English at 46%. Yahoo ones show the least
preference for reading in English at 32%.
X Google ones show a much higher relative preference for reading in

Hindi at 19%, while Cricinfo ones show the highest relative
preference for reading in Tamil at 13%.
X Cricinfo shows the best SEC profiles with 30% of its users coming
from Sec ‘A’. On the other hand, Yahoo ones show the most middle
class profile with 34% of their users coming from SEC ‘B’.
X Cricinfo shows the highest proportion of ‘professional’ graduates

among its user base at 38%. Rediff shows the highest proportion of
‘general’ graduates at 46%.
X Rediff ones are the most employed at 77%. Cricinfo ones follow
next at 68%. Yahoo ones are the least employed at 49%.
X Cricinfo gets the highest relative proportion of ‘techies’ in its user

base at 37%. Yahoo gets them the lowest at 14%.
X Rediff shows the highest proportion of its users being the ‘head’ of
their household (chief wage earner) at 58%. Google ones are the
least at 40%.
X Cricinfo shows the highest proportion of its users coming from

Rs.30,000 plus family income households (30%). Google shows the
highest proportion of those coming from below Rs.10,000 family
income households (40%).
X Espnstarsports, Cricinfo and Yahoo users have the highest

ownership of cars at 31% each. Espnstarsports, Cricinfo and Rediff
ones show the highest ownership of 2-wheelers at 45% each.
23
X Cricinfo and Rediff online sports users show the highest relative
ownerships of credit cards at 42% each. Google ones show the
lowest at 25%.
X Online sports users of different websites show higher relative

ownership of different household and financial assets.
X Cricinfo users are more experienced net users with 77% of them
having more than 2 years of net usage experience. Rediff follows
closely at 75%. Yahoo ones are the least experienced net users
despite 62% of them having more than 2 years of net usage
experience.
X Espnstarsports and Yahoo ones access the net relatively the most
from homes at 66% and 65% respectively.
X Online sports users of all the 5 websites access the net equally
highly frequently from home (between 84%-87% doing so daily).
X Cricinfo and Rediff ones access the net marginally more frequently
from office, with 91% and 90% of their respective users accessing
the net daily from office.
X Online sports users of all the 5 websites are almost equally ‘heavy’
users of the internet from home, with 24%-28% users in each of
them using the internet for more than 2 hours a day from home.
X Being the users of a ‘generic’ search website, Google online sports

users undertake most of the info search and social interactivity
online activities noticeably more than the others.
X While Yahoo ones undertake some of the online entertainment

activities relatively more, the Cricinfo and Rediff ones undertake
professional info search and e-commerce related online activities
relatively more. Espnstarsports ones share pictures noticeably
more.
X Espnstarsports, Cricinfo and Yahoo ones participate in ‘blogs’

relatively the most at 39% each. Google ones are the least involved
in this online activity at 35%.
X At 52% each, proportionately higher number of Espnstarsports and

Cricinfo using online sports users are members of online
communities. Rediff ones are the least at 40%.
X Cricinfo ones complain relatively the most about unsolicited

ads/pop-ups, spam, junk mails and virus/spyware.
X Cricinfo ones have participated in online contests relatively the

most at 52%.
X Cricinfo ones have bought online also relatively the most at 56%.
Google ones have bought online relatively the least at 37%.
24
India Online 2007
X The online sports users of the 3 generic websites, Google, Yahoo

and Rediff recall their own respective websites as the most top of
mind online brand of all. However, Espnstarsports and Cricinfo
recall Google top of mind relatively more than any other online
brand.
X It is the same pattern of website preferences when it comes to the

actual usage of websites at the overall level.
X Yahoo stands out as the most preferred emailing websites among

the online sports users of 4 websites except Rediff (Rediff sports
users prefer Rediff the most for emailing as well).
X Yahoo, Google and Rediff sports users show strong brand loyalty for
their own respective websites and prefer to use them the most for
a number of online activities.
X Among TV channels, Espnstarsports, Yahoo and Rediff ones watch

Star Plus the most. While Google ones watch MTV the most, Cricinfo
ones watch HBO the most.
X The Times of India dominates the newspaper reading preferences of

online sports users of 4 websites except Cricinfo. Cricinfo one read
The Hindu marginally more.
X India Today remains the most read magazine and Radio Mirchi the
most listened to radio channel among the online sports users of all
the 5 websites.
X While Sony stands out as the most top of mind brand of all among
the Espnstarsports, Cricinfo and Rediff sports users, Nokia tops with
the Yahoo sports users and Adidas with the Google ones.
25
Detailed Findings
26
India Online 2007
Reading the Graphs

& Tables
Chart: Age group distribution
Current Year Age 13-18 years Age 19-24 years
Age 25-35 years Age 36-45 years
40% Age 46-55 years Above Age 55 years
36%
31%
20%
13%
11%
6%
2%
Current 0%
year base
All Users
Base: 25,060
Same series color as the current year
Change from graph, showing an increase of 5% in the
previous year proportion of 13 to 18 years age group
Change from PY
10%
5%
5% 1% 2% 1%
0%
-5%
-5% -4%
-10%
Base: 25,060(CY), 20,268(PY)
Current Previous
year base year base
27
Abbreviation
for Abbreviation
Espnstarsports for All Sports
Table: Preferred websites - emailing Users
Website ESPN Cricinfo Yahoo Google Rediff ASU
Yahoo 52% 52% 55% 49% 81% 53%
% Change 17% 13% 13% -7.6% 12% 14%
Gmail 22% 22% 27% 22% 5% 21%
% Change -8.2% 16% -9.8% 14% -7.4% 5%
Rediff 20% 16% 11% 19% 6% 18%
% Change 12% 6% 2% 12% -12.9% 8%
Hotmail 4% 7% 4% 5% 4% 5%
Fields marked Current
with * means % Change -29.8% 4% -38.3% -10.3% -7.4% -12.2%
year
that the field Sify 0.9% 0.9% 0.6% 0.3% 2% 1% figures
is added this % Change -1.3% -2.9% 0.6% -1.8% 1% -1.8%
year hence
Indiatimes 0.9% 0.9% 0.0% 1% 0.4% 0.8%
not
comparable % Change -2.3% -6.5% -4.8% -45.1% -4.2% -11.7%
to last year Sancharnet/BSNL* 0.3% 0.4% 0.0% 3% 1% 0.7% Change
% Change from
previous
VSNL 0.6% 0.1% 1% 0.0% 0.3% 0.4%
year
A blank in this row % Change -0.6% -1.1% -0.1% 0.5% -1.5% -0.4% figures
means that this Lycos* 0.0% 0.3% 0.2% 0.0% 0.0% 0.1%
attribute was not
% Change
included in last
year’s survey & AOL* 0.0% 0.0% 0.1% 0.0% 0.0% 0.0%
therefore no % Change
“change over
previous year” can Base: 9,404(CY), 6,100(PY)
be presented
Current Previous
year base year base
28
India Online 2007
Popularity of Sports
Content Usage
Table 9: Popularity of various internet activities
Activity All Users (Proportion) All Users (In Millions)

Emailing 95% 24.0
Job Search 73% 18.4
Instant messaging 62% 15.6
Check news 61% 15.4
Music 60% 15.1
Chatting 59% 14.9
Check Sports 57% 14.4
E-greetings 57% 14.4
Online games 54% 13.7
Dating/Friendship 51% 12.9
Mobile contents (ring tones / games, etc.) 50% 12.5
Search work related info 49% 12.3
Matrimonial search 48% 12.0
Educational / Learning material 48% 12.0
Screensavers/wallpapers 46% 11.5
Astrology 46% 11.5
Check financial info 45% 11.4
Search for product information 45% 11.2
Social networking / Communities 44% 11.0
Buy online 43% 10.9
Share pictures 40% 10.0
Check real estate info 37% 9.2
Check hobby related info 32% 7.9
Check business/Financial news 30% 7.6
Net banking 30% 7.6
Check health & lifestyle info 30% 7.6
Movies 29% 7.4
Check cinema content 28% 7.0
Check / read blogs 27% 6.7
Business/professional networking 26% 6.6
Check personal travel related info 26% 6.5
Buy online 24% 6.1
Look for Seminar/workshops 24% 6.0
Online bill payment 22% 5.6
Check business travel related info 19% 4.7
Adult content 18% 4.6
Online stock trading 13% 3.3
Net telephony 13% 3.2
Comment on blog post 12% 3.0
Local language website usage 12% 2.9
Have a blog site of own 7% 1.7
Base: 25,060
29
Table 10: Preferred website for sports
Website All Sports Users

Espnstarsports 29%
Cricinfo 14%
Yahoo 12%
Google 8%
Rediff 8%
Sports 4%
Indiatimes 3%
Cricketnext 2%
NDTV 2%
Tensports 2%
Base: 7,666
30
India Online 2007
Demographic Profile
Chart 9: Gender breakup
Current Year M ale Female
92% 95%
100% 86% 88%
81% 80%
80%
60%
40%
19% 20%
14% 13%
20% 8% 5%
0%
Base: 7,666
Chart 1: Gender breakup
Change from PY 10%

10%
2% 3% 2% 2%
0.2%-0.2%
0%
-2% -3% -2% -2%
-10%
-10%
Base: 7,666(CY), 8,369(PY)
31
Chart 10: Age group distribution
Current Year 13-18 yrs 19-24 yrs 25-35 yrs

50% 44%
42% 43%
39% 37%
40% 36% 35% 35% 35%
31% 32%
30%
23%
20% 14% 14%

12% 11%
10% 6% 5%
0%
Base: 7,666
Chart 2: Age group distribution
Change from PY
10% 6% 7% 6% 5% 5%
4%
2%
1%
0%
-2% -2%
-3%
-4% -5%
-6% -4%
-10%
-9% -9%
Base: 7,666(CY), 8,369(PY)
32
India Online 2007
Chart 11: City class - by population size
Current Year Up to 1 Lakh 1-5 Lakhs 5-10 Lakhs Above 10 Lakhs

60% 52%
47% 45% 46%
42% 40%
40% 34%
29% 29% 31%
29%
25%
14% 17%
20% 14% 14% 14%
10% 12% 14% 13%
12% 11%
7%
0%
Base: 7,666
33
Chart 12: City class - by market size

Current Year M etro Urban uptowns Emerging Towns Others
50% 48%
39% 39%
37% 37%
40% 34% 33% 34% 34%
32%
29%
30% 25%
23%
17% 17% 15% 16%
20% 16%
15% 13% 14%
11% 11% 14%
10%
0%
Base: 7,666
Chart 3: City class - by market size
Change from PY
40%
26%
23%
15% 19% 17%
20% 9% 6%
2%
0%
-1% -1% -1%
-8% -2% -7% -7% -7% -5%
-20% -6% -9% -10% -11% -10%
-10%
-23%
-40%
Base: 7,666(CY), 8,369(PY)
34
India Online 2007
Table 11: Top 10 cities
Cities ESPN Cricinfo Yahoo Google Rediff ASU

Delhi 12% 13% 11% 13% 11% 12%
% Change -3.6% -3.8% -3.5% -1.6% -6.3% -4.3%
Mumbai 11% 8% 9% 9% 13% 10%
% Change -3.9% -7.5% -2.0% -3.4% -4.0% -4.5%
Bangalore 8% 9% 6% 6% 7% 7%
% Change -4.0% -2.6% -1.6% -8.1% -3.0% -3.2%
Hyderabad 6% 8% 5% 6% 7% 6%
% Change -1.1% -1.8% -1.5% -2.4% -1.3% -1.0%
Chennai 4% 12% 4% 4% 3% 5%
% Change -1.1% 2% -3.4% -1.1% -1.3% -1.0%
Kolkata 5% 3% 3% 2% 3% 3%
% Change -2.4% 0.1% -3.1% -2.5% -2.6% -2.3%
Pune 3% 2% 2% 3% 3% 3%
% Change -0.7% -2.3% -2.2% -1.8% -1.3% -1.6%
Ahmadabad 2% 1% 2% 1% 0.9% 2%
% Change -0.6% -1.3% -1.2% 0.0% -0.4% -0.7%
Lucknow 1% 1% 1% 1% 1% 1%
% Change 0.0% 0.3% -0.4% 0.6% -0.5% -0.2%
Coimbatore 0.7% 1% 1% 0.8% 1% 1%
% Change -0.3% -1.0% -0.1% -1.2% 0.0% -0.2%
Base: 7,666(CY), 8,369(PY)
35
Chart 13: Region-wise break-ups
Current Year North East South West
60%
60%
43% 43% 44%

39% 39%
40%
28% 30%
25% 24% 25%
19% 20% 21% 21% 20%
16% 17%
20% 14% 11% 12% 11% 12%
7%
0%
Base: 7,666
Chart 4: Region-wise break-ups
Change from PY
30% 23%
20%
7% 7% 8%
10% 5% 6% 5% 5% 4%
2% 4% 3%
1% -1% 1%
0%
-10% -4% -2%

-7% -7%
-20% -11% -12% -13% -11% -13%
Base: 7,666(CY), 8,369(PY)
36
India Online 2007
Table 12: Preferred language of reading
Language ESPN Cricinfo Yahoo Google Rediff ASU

English 42% 46% 36% 43% 46% 43%
% Change -18.6% -13.8% -27.3% -28.8% -11.6% -17.8%
Hindi 17% 13% 18% 19% 16% 16%
% Change 3% -7.9% 4% 8% -1.6% -0.1%
Telugu 5% 10% 5% 7% 8% 7%
% Change 2% 6% 0.8% 6% 5% 4%
Tamil 6% 13% 9% 4% 5% 7%
% Change 3% 9% 6% 2% 2% 4%
Marathi 5% 3% 5% 4% 6% 4%
% Change 1% -2.4% 1% 0.7% 1% 0.5%
Malayalam 5% 2% 6% 8% 2% 4%
% Change -0.5% 0.7% 2% 5% -1.0% 0.4%
Kannada 3% 5% 7% 2% 4% 4%
% Change 1% 4% 4% -2.4% -0.9% 2%
Gujarati 4% 3% 5% 2% 3% 3%
% Change 3% 1% 4% 0.1% 2% 2%
Bengali 5% 2% 3% 3% 3% 3%
% Change 2% 0.9% 0.7% 0.7% 0.5% 1%
Oriya 1% 1% 3% 5% 2% 2%
% Change 0.4% 0.4% 2% 4% 0.9% 1%
Base: 7,666(CY), 8,369(PY)
37
Socio-Economic
Profile
Chart 14: Socio economic classification
Current Year SEC A SEC B SEC C SEC D SEC E

40% 34%
33% 33%
30% 31%
30% 29% 28%
29%
30% 23% 25%
24% 23% 23% 24%
22% 22%
22%
20% 16% 15%
13% 13%
9% 11% 9%
7% 6% 7%
10% 6%
2%
0%
Base: 7,666
Chart 5: Socio economic classification
Change from PY
20% 14%
10%
7% 8% 7% 7%
4%
1% 1% 1% 0.2% 0.2% 2%
-0.4%
0%
-0.1%
-1% -1% -1% -1% -3%
-5% -2% -4% -2% -4%
-5% -5% -6% -6%
-20% -16%
Base: 7,666(CY), 8,369(PY)
38
India Online 2007
Chart 15: Highest educational qualification
Current Year College but not Graduate

Graduate & above - general stream
Graduate & above - professional stream
50% 46%
38%
40% 35% 36%
33% 34%
31%
28% 27% 28% 28% 28%
30% 25% 27%
24% 24%
20% 19%
20%
10%
0%
Base: 7,666
Chart 6: Highest educational qualification
Change from PY
15%
11%
8%
10%
6% 5%
5% 4% 3% 4%
5% 3% 3%
-0.1%
0%
-5% -1% -1% -2% -1%

-2% -4% -3%
Base: 7,666(CY), 8,369(PY)
39
Chart 16: Occupational break up
Current Year Unemployed Employed
80% 77%
68%
58% 61%
60% 51% 51%
49% 49%
42% 39%
40% 32%
23%
20%
0%
Base: 7,666
Chart 7: Occupational break up
Change from PY
20%
12%
8% 7%
10% 3%
1% 1%
0%
-1% -1%
-3%
-10%
-8% -7%
-12%
-20%
Base: 7,666(CY), 8,369(PY)
40
India Online 2007
Chart 17: Function / field of occupation
Current Year IT/SW M ARCOM Finance Others

60% 55% 56%
50%
47% 46%
40% 37% 38%
26% 23% 22%

20% 23% 20%
18% 17% 18%
20% 16%
14% 12%
10% 9% 9% 8% 9%
0%
Base: 4,626
41
Chart 18: Head of the household
Current Year Head of the household Not head of the household
70% 60% 61%

59% 58%
60% 55%
52%
48% 46%
50% 41% 42%
40% 40%
40%
30%
20%
10%
0%
Base: 7,666
Chart 8: Head of the household
Change from PY 27%

30% 20% 20% 20% 21%
16%
20%
10%
0%
-10%
-20%
-16%
-30% -20% -20% -20% -21%
-27%
Base: 7,666(CY), 8,369(PY)
42
India Online 2007
Economic Profile
Chart 19: Monthly family income
Current Year Up to Rs. 10K 10-30K 30-50K Above 50K

50%
41% 41% 40% 42% 40%
40% 39%
39%
40% 35% 36%
35%
30%
30%
20% 15% 13%

13% 15% 13% 13%
10% 11% 12%
8% 10%
7%
10%
0%
Base: 6,501
Chart 9: Monthly family income
Change from PY 8%
9% 7% 7%
10% 5% 6% 5% 6%
5% 4% 3%
2% 2% 4% 4%
1%
0%
-1%
-4%
-10% -4%
-9%
-12% -13%
-14%
-20%
-19%
Base: 6,501(CY), 8,369(PY)
43
Chart 20: Most expensive vehicle owned by the household
Current Year 2 Wheeler 4 Wheeler Others
50% 45% 45% 45% 44%

39% 39%
40%
31% 31% 31%
28% 29%
27%
30%
20%
10% 9% 9%
7% 6% 8%
10%
0%
Base: 7,666
Chart 10: Most expensive vehicle owned by the household
Change from PY
10% 9%
6% 7% 6%
6% 5%
5% 4%
4% 4% 4%
5%
1% 1%
0%
-1%
-5% -3%
-4% -3%
-10% -7%
Base: 7,666(CY), 8,369(PY)
44
India Online 2007
Chart 21: Ownership of credit cards (individually)
Current Year Don't own a credit card Own a Credit Card

75%
80% 72%
68% 67%
58% 58%
60%
42% 42%
40% 32% 34%
28%
25%
20%
0%
Base: 7,666
Chart 11: Ownership of credit cards (individually)
Change from PY 15%

15% 11%
10% 6% 5%
5%
5% -1% 1%
0%
-5%
-10% -5% -5%
-6%
-15% -11%
-15%
Base: 7,666(CY), 8,369(PY)
45
Table 13: Household asset ownership
Asset ESPN Cricinfo Yahoo Google Rediff ASU

Color TV 95% 93% 91% 90% 95% 93%
% Change 2% 3% 3% 3% 5% 3%
Mobile Phone 92% 90% 89% 90% 92% 91%
% Change 5% -0.4% 2% 10% 7% 5%
Bank Account* 84% 85% 82% 76% 84% 83%
% Change
Fridge 81% 74% 73% 68% 75% 76%
% Change 4% 0.4% 0.9% -0.8% 6% 5%
Cable TV connection/DTH 77% 74% 74% 67% 73% 74%
% Change -7.2% -4.1% -6.0% -7.8% -4.7% -5.2%
Computer/Laptop 72% 75% 71% 67% 63% 70%
% Change 14% 21% 20% 10% 15% 19%
Camera* 68% 65% 67% 64% 64% 66%
% Change
Landline Phone 67% 62% 65% 58% 61% 64%
% Change -3.4% -2.4% -2.1% -8.8% 2% -0.2%
Life Insurance 60% 65% 61% 52% 66% 61%
% Change -1.6% 9% 4% -2.0% 2% 2%
Home 62% 58% 55% 56% 54% 58%
% Change -11.8% -4.2% -18.3% -17.8% -13.6% -12.6%
Music System/DVD/MP3* 62% 56% 57% 50% 57% 58%
% Change
Washing Machine 61% 57% 56% 55% 58% 58%
% Change 5% -5.2% 0.6% -2.0% 6% 3%
Debit Card 58% 63% 51% 47% 59% 56%
% Change 2% 3% 7% -2.8% 11% 6%
Credit Card 38% 44% 31% 31% 40% 37%
% Change 4% 5% 4% 0.3% 13% 8%
Fixed Deposits* 37% 37% 35% 32% 35% 35%
% Change
Medical Insurance/CGHS 35% 36% 31% 30% 35% 34%
% Change 3% 2% 1% -0.9% 2% 2%
Air Conditioner 25% 25% 25% 23% 24% 25%
% Change 7% 1% 0.4% 0.1% 7% 6%
Microwave 25% 26% 23% 21% 25% 24%
% Change 8% 5% 0.1% 7% 8% 6%
Mutual Funds 24% 27% 19% 16% 24% 23%
% Change -1.7% 2% -1.8% -7.1% -1.8% -0.7%
Demat Account* 22% 24% 18% 16% 23% 21%
% Change
Video Camera* 21% 20% 22% 22% 18% 20%
% Change
Share of Companies* 22% 23% 17% 15% 22% 20%
% Change
IPod* 15% 13% 12% 11% 8% 12%
% Change
Chit Fund Deposits 7% 7% 9% 8% 6% 8%
% Change -22.6% -18.3% -19.2% -23.6% -20.9% -19.9%
Base: 7,666(CY), 8,369(PY)
46
India Online 2007
Chart 22: Current loan liabilities
Current Year Home Loan Personal Loan Two - wheeler Loan
50% 44% 43% 44% 44% 44%

42%
23% 24%
21% 21% 22%
25%
16% 16%
15% 14% 13% 14%
11%
0%
Base: 7,666
47
Net Usage Status

Chart 23: Years of experience in using internet
Current Year Up to 1 year 1-2 years M ore than 2 years
80% 77% 75%

73% 70%
62% 63%
60%
40%
19% 22%
15% 19% 16%
13% 12% 16% 14%
20% 12% 11% 14%
0%
Base: 7,666
Chart 12: Years of experience in using internet
Change from PY
20%
12%
7% 8%
10%
4%
2% 2% 2%
0.4%
0%
-1% -1%
-2% -2% -3%
-5% -5% -6%
-10% -6% -6%
Base: 7,666(CY), 8,369(PY)
48
India Online 2007
Chart 24: Place of accessing internet
Current Year Home Place of work (office / school / college) Cyber cafe
100% 86%
84%
78% 80%
74% 76%
80%
66% 65%
63% 61% 62%
54% 55% 53%
60% 50% 51%
48% 46%
40%
20%
0%
Base: 7,666
Chart 13: Place of accessing internet
Change from PY
40%
31%
30% 24% 24% 24%
17% 20%
20% 17%
10% 10% 10%
7%
10% 1% 2% 2% 2% 0.3%
1%
0%
-10% -1%
Base: 7,666(CY), 8,369(PY)
49
Chart 25: Type of internet connection at home
Current Year Regular Dial Up Broadband Others

80% 73%
70% 68% 70%
67%
63%
60%
40%
16% 17% 15% 17% 18% 16%

20% 9% 10% 11% 9%
8% 9%
0%
Base: 4,713
Chart 14: Type of internet connection at home
Change from PY
30% 23%
21%
16% 17%
20% 12%
8%
10% 3% 2%
0%
-10% -3% -2%

-5% -5%
-12% -10% -11% -10% -11%
-20% -13%
Base: 4,713(CY), 5,460(PY)
50
India Online 2007
Chart 26: Type of internet connection at office
Current Year Regular Dial Up Broadband Others

80% 69% 68%
63% 62% 63%
56%
60%
40%
19%
16% 14%
20% 11% 11% 11%
6% 8% 6% 6%
3% 3%
0%
Base: 6,178
Chart 15: Type of internet connection at office
Change from PY
10%
5% 5% 4% 4% 4%
3%
1%
0%
-3% -3% -3%

-4% -4%
-6% -5%
-10% -7% -8% -8% -8%
Base: 6,178(CY), 6,458(PY)
51
Chart 27: Service provider subscribed to at home
Current Year BSNL/Sancharnet Airtel/Bharti VSNL / Tata
50%
42%
40%
36% 36%
34%
31%
27%
25% 19%
16% 17%
12% 11%
10% 11% 10% 9%
8% 9%
0%
Base: 4,713
Chart 16: Service provider subscribed to at home
Change from PY
17%
20%
15%
8% 7%
10% 6% 5%
3% 2%
5% 0.4%
0%
-5% -1% -1% -2% -1% -1% -2% -2%
-3% -3%
-10% -5%
Base: 4,713(CY), 5,569(PY)
52
India Online 2007
Chart 28: Service provider subscribed to at office
Current Year BSNL/Sancharnet Airtel/Bharti VSNL / Tata

40%
33%
30%
30% 27% 27%
25%
23%
22%
20% 17% 18%
16%
15%
11% 12% 11% 12% 12%
11%
10% 6%
0%
Base: 6,178
Chart 17: Service provider subscribed to at office
Change from PY
20%
11%
6% 8%
10% 6% 5%
3% 3% 4% 4%
0%
-1%
-10% -3% -5% -5% -6%
-9% -8% -7%
-20%
-19%
Base: 6,178(CY), 6,478(PY)
53
Net Usage Dynamics

Chart 29: Frequency of accessing internet from home
Current Year At least once daily Weekly, but not daily

Less than once a week
100% 86% 86% 87% 85% 86%
84%
80%
60%
40%
12% 13% 11% 14% 14% 12%

20%
2% 1% 2% 1% 2% 2%
0%
Base: 4,560
Chart 18: Frequency of accessing internet from home

Change from PY
20% 16%
13%
10% 9%
8%
10% 4%
-0.4% 0.0%
0%
-2% -1% -2% -2% -1%
-10%
-8% -8% -9%
-14% -12%
-20%
Base: 4,560(CY), 5,578(PY)
54
India Online 2007
Chart 30: Frequency of accessing internet from office

Current Year At least once daily Weekly, but not daily
Less than once a week
100% 91% 90% 88%
86% 84% 87%
80%
60%
40%
20% 12% 12% 12% 9% 10%

7%
2% 1% 4% 1% 1% 2%
0%
Base: 5,601
Chart 19: Frequency of accessing internet from office
Change from PY
10%
5% 5%
5% 3% 3%
1% 1% 1% 1% 0.1% 0.3%
0.0%
0%
-2% -1%
-5% -3% -2% -3% -3%
-6%
-10%
Base: 5,601(CY), 6,322(PY)
55
Chart 31: Time of the day accessing internet from home
Current Year M idnight to 9.00 AM 9.00 AM -6.00 PM 6.00 PM - 12.00 M idnight
70% 61%
59% 59%
55%
60%
49% 49%
50%
40%
30% 21% 23%
16% 16% 17%
20% 10%
9% 9% 7% 7% 8% 9%
10%
0%
Base: 4,468
Chart 20: Time of the day accessing internet from home
Change from PY
10% 6%
4%
5% 3% 2% 2%
-0.2% 0.5% 1%
0% -0.1%
-5% -1% -1%
-4% -4%
-10% -6%
-9% -9%
-10%
-15% -12%
Base: 4,468(CY), 5,492(PY)
56
India Online 2007
Chart 32: Time of the day accessing internet from office
Current Year M idnight to 9.00 AM 9.00 AM -6.00 PM 6.00 PM - 12.00 M idnight
56% 58%
60%
52% 53%
51%
43%
40%
20% 14%
11% 11% 11% 11%
9%
4% 3% 4% 4% 4%
3%
0%
Base: 5,592
Chart 21: Time of the day accessing internet from office
Change from PY 9%
10%
5% 1% 1%
1% 0.3% -0.2%
0%
-1% -1% -0.3%
-5% -2% -3% -2%
-3% -3%
-10% -7%
-10% -11%
-15% -12%
Base: 5,592(CY), 6,318(PY)
57
Chart 33: Duration of PC usage from home

Current Year Light users M edium users Heavy users
80% 70%
66% 66% 65%
64%
57%
60%
40%
27%
22% 20% 22% 22%
19%
16% 16% 13%
20% 12% 11% 11%
0%
Base: 4,901
Chart 22: Duration of PC usage from home
Change from PY
8%
10%
6%
4% 4% 4%
3% 3%
2%
1%
-0.1%
0%
-0.3%
-2%
-4% -4% -4%
-5%
-10% -8% -7%
Base: 4,901(CY), 6,246(PY)
58
India Online 2007
Chart 34: Duration of internet usage from home

50% 45%
42%
38% 38% 39% 38%
40% 34% 34% 35%
36% 33%
30%
28% 28% 27%
30% 26% 25% 24%
20%
10%
0%
Base: 4,524
Chart 23: Duration of internet usage from home
Change from PY
15% 12%
10% 7%
4% 5% 5%
5% 1% 1% 1%
-0.3%
0%
-5% -1% -1%

-3% -3% -3%
-5% -4%
-10% -6%
-9%
-15%
Base: 4,524(CY), 5,464(PY)
59
Chart 35: Duration of PC usage from office

70% 65%
60% 53% 52% 52%
48%
50% 44%
40% 33%
30%
25% 25% 27%
30% 22% 23% 22% 23% 21%
19%
20% 16%
10%
0%
Base: 5,730
Chart 24: Duration of PC usage from office

Change from PY 5%
4% 4%
5% 3%
2%
2% 1% 1%
0.1%
0%
-1% -1% -1%
-1% -1%
-2%
-5% -4% -4%
-10% -9%
Base: 5,730(CY), 6,574(PY)
60
India Online 2007
Chart 36: Duration of internet usage from office

50% 45% 44%
41% 41%
40% 37% 35% 36%
33% 33% 31% 33% 33%
30%
30% 28% 26% 26% 26%
22%
20%
10%
0%
Base: 5,497
Chart 25: Duration of internet usage from office
Change from PY
15% 11%
10% 7%
4%
3% 3% 2% 3%
5% 1% 0.2% 1%
0%
-0.3%
-5%
-3% -3% -3% -3%
-5%
-10%
-10% -8%
Base: 5,497(CY), 6,193(PY)
61
Chart 37: Time spent by internet users on watching TV
46% 47% 46%

50% 44% 44% 44%
43% 42% 43%
41% 41%
40% 36%
30%
16% 17%
20% 15%
14%
11% 12%
10%
0%
Base: 6,849
Change from PY
15% 12%
9%
10% 6%
4%
5% 1% 1% 1% 1% 0.1% 1%
0%
-5% -1% -2%
-3% -2% -2%
-3%
-10%
-15% -13% -10%
Chart 26: Time spent by internet users on watching TV
Base: 6,849(CY), 7,735(PY)
62
India Online 2007
Chart 38: Time spent by internet users on reading newspaper
48% 49% 48% 46%

50% 43% 44%
42% 42% 40% 43% 41%
39%
40%
30%
20% 16%
13% 12% 13% 13%
9%
10%
0%
Base: 6,969
Chart 27: Time spent by internet users on reading newspaper
Change from PY
27% 30% 27% 28% 31% 28%
40%
11% 9% 14% 10% 12% 11%
20%
0%
-20%
-40%
-39% -39% -41% -38% -39%
-60% -43%
Base: 6,969(CY), 7,934(PY)
63
Chart 39: Time spent by internet users on listening to radio

79%
73% 77%
80% 69% 72% 73%
60%
40%
17% 21% 21% 19%

16% 15%
20% 11%
10% 8% 8% 9%
5%
0%
Base: 4,736
Chart 28: Time spent by internet users on listening to radio
Change from PY
22%
25%
20%
15%
10% 6% 5%
3% 2% 2% 1%
5% -0.4% 0.1% 0.2%
0%
-5%
-2% -2% -1%
-10% -4% -4%
-6%
-15% -10% -11%
Base: 4,736(CY), 5,359(PY)
64
India Online 2007
Preferred Net
Activities
Table 14: Popularity of various internet activities
Activity ESPN Cricinfo Yahoo Google Rediff ASU

Check Sports 100% 100% 100% 100% 100% 100%
% Change 0% 0% 0% 0% 0% 0%
Emailing 96% 97% 94% 92% 97% 96%
% Change -0.3% 0.6% 0.3% -2.7% 1% -0.2%
Job Search 87% 82% 89% 95% 87% 87%
% Change 31% 31% 29% 40% 34% 31%
Check news 78% 75% 91% 92% 89% 82%
% Change 23% 15% 30% 34% 26% 23%
Music 79% 71% 90% 94% 78% 80%
% Change 17% 18% 35% 29% 30% 25%
Instant messaging 77% 73% 91% 92% 81% 80%
% Change 32% 34% 48% 50% 45% 38%
Online games 75% 65% 88% 94% 78% 77%
% Change 26% 33% 39% 49% 37% 34%
Mobile contents (ring tones / 70% 56% 81% 88% 73% 72%
games, etc.)*
% Change
Dating/Friendship 70% 56% 83% 88% 72% 72%
% Change 34% 25% 47% 58% 44% 40%
Matrimonial search 67% 54% 77% 88% 71% 69%
% Change 49% 45% 56% 76% 52% 52%
Check financial info 61% 55% 76% 84% 75% 67%
% Change 40% 38% 61% 68% 56% 48%
Educational / Learning material 61% 52% 79% 90% 72% 66%
% Change 0.2% -6.7% 29% 20% 22% 10%
Chatting 69% 70% 67% 67% 57% 66%
% Change 4% 21% 10% 16% 11% 9%
Astrology 59% 46% 80% 87% 71% 65%
% Change 19% 19% 38% 56% 31% 27%
Social networking / Communities* 61% 52% 75% 84% 67% 64%
% Change
E-greetings 63% 63% 64% 61% 63% 63%
% Change -4.9% -1.2% 3% -10.5% 8% 0.1%
Check real estate info 52% 41% 68% 83% 65% 57%
% Change 39% 30% 56% 65% 52% 45%
Search work related info 51% 55% 51% 51% 55% 52%
% Change -7.5% -7.5% 2% -6.5% 6% -0.9%
Screensavers/wallpapers 53% 45% 56% 49% 48% 51%
65
% Change -4.0% 2% -1.9% -5.0% -6.3% -4.8%

Search for product information 47% 54% 48% 54% 49% 49%
% Change 4% 17% 11% -1.6% 9% 7%
Buy online 48% 54% 44% 42% 52% 48%
% Change 13% 20% 12% 11% 16% 14%
Share pictures 51% 44% 48% 44% 39% 46%
% Change 8% 7% 8% 9% 11% 8%
Movies* 40% 37% 38% 38% 29% 37%
% Change
Check hobby related info 37% 33% 39% 36% 36% 36%
% Change 24% 24% 22% 19% 25% 23%
Check business/Financial news* 33% 37% 32% 25% 43% 35%
% Change
Check cinema content 34% 39% 34% 31% 33% 35%
% Change 2% 8% 5% -2.4% 5% 3%
Net banking 35% 45% 28% 29% 38% 35%
% Change 2% 11% 7% 8% 6% 6%
Check health & lifestyle info 31% 32% 37% 33% 37% 33%
% Change -2.4% 6% -4.1% -16.5% -1.1% -2.3%
Check / read blogs* 34% 35% 36% 32% 33% 32%
% Change
Business/professional networking 30% 28% 30% 31% 31% 30%
% Change 15% 15% 13% 17% 14% 13%
Check personal travel related info 28% 32% 26% 25% 32% 29%
% Change 7% 11% 4% 2% 13% 7%
Buy other than travel products* 29% 36% 23% 18% 31% 28%
% Change
Look for Seminar/workshops 28% 25% 29% 25% 28% 28%
% Change 5% 8% 3% -16.6% 9% 6%
Online bill payment 27% 35% 22% 21% 28% 27%
% Change 7% 14% 9% 9% 4% 10%
Check business travel related info* 20% 23% 22% 17% 26% 21%
% Change
Adult content 23% 20% 23% 22% 24% 21%
% Change 5% 9% 7% 11% 11% 7%
Net telephony 17% 17% 14% 16% 15% 16%
% Change 2% 8% 0.7% 7% 5% 4%
Online stock trading 16% 16% 15% 14% 19% 16%
% Change -1.0% 3% 2% -2.1% 3% 0.1%
Comment on blog post* 17% 15% 16% 15% 13% 15%
% Change
Local language website usage 12% 20% 17% 15% 16% 15%
% Change - -34.8% -38.7% -36.9% -40.9% -
Have a blog site of own* 9% 6% 8% 9% 8% 8%
% Change
Base: 7,666(CY), 8,364(PY)
66
India Online 2007
Chart 40: Professional activities
Current Year Job Search Emailing - work related Instant messaging
95% 92%
100% 87% 88% 89% 91% 88% 87%
87% 82% 83% 87% 86%
82% 81%
77% 80%
80% 73%
60%
`
40%
20%
0%
Base: 7,666
Chart 29: Professional activities
Change from PY
60% 48% 50%
45%
40% 38%
40% 31% 32% 31% 34% 29%
34% 31%
20%
0.2%
0%
-1% -5% -3% -3%
-20% -8%
Base: 7,666(CY), 8,369(PY)
67
Chart 41: Personal activities
Current Year Check Sports Emailing - personal Check news
100% 100% 100% 100% 100% 100%

92% 90%
100% 90% 92% 91% 91% 88% 89% 90%
82%
78% 75%
80%
60%
40%
20%
0%
Base: 7,666
Chart 30: Personal activities
Change from PY
53%
60% 47%
45% 43%
50% 36%
30% 34%
40% 29% 26%
30% 23% 23%
15%
20%
10% 0.1%
0% -1%
-10% -2% -2%
-3% -3%
Base: 7,666(CY), 8,369(PY)
68
India Online 2007
Chart 42: Downloading activities
Current Year M usic Online games M obile contents (ring tones/games)
90% 94% 94%

100% 88% 88% 78%
79% 80%
81% 78% 77%
75% 71% 73%
80% 70% 72%
65%
56%
60%
40%
20%
0%
Base: 7,666
Chart 31: Downloading activities
Change from PY
80%
63%
60% 49% 38%
44%
34% 39% 39%
37%
40% 31% 33% 35% 34%
26% 29% 30%
17% 25%
18%
20%
0%
Base: 7,666(CY), 8,369(PY)
69
Chart 43: E-commerce related activities
Current Year Check financial info E-greetings Check real estate info
100%
85% 84%
76% 76%
80% 63% 68% 68%
65% 61% 66% 64%
62% 63% 64%
55% 58%
60% 52%
42%
40%
20%
0%
Base: 7,589
Chart 32: E-commerce related activities
Change from PY 69% 66%

62%
70% 56% 57% 53%
60% 49% 45%
50% 41% 40% 38%
40% 31%
30%
20% 8%
-1% 3% 1%
10%
0%
-10%
-4%
-10%
Base: 7,589(CY), 8,364(PY)
70
India Online 2007
Chart 44: Online shopping
Current Year Buyers Non-Buyers

70% 63%
56%
60% 52% 54% 53% 52%
48% 46% 48% 48%
50% 44%
37%
40%
30%
20%
10%
0%
Base: 7,666
Chart 33: Online shopping
Change from PY
30% 20%
18% 16% 18%
15%
12%
0%
-12%
-16% -15%
-18% -20% -18%
-30%
Base: 7,666(CY), 8,364(PY)
71
Chart 45: Blogging activities
Current Year Check/read blogs Comment on blog post

Have a blog site of own None of the above
80%
65% 63% 64%
61% 61% 62%
60%
34% 35% 36% 33%

40% 32% 32%
17% 15% 16% 15% 15%

20% 13%
9% 8% 9% 8% 8%
6%
0%
Base: 7,666
72
India Online 2007
Chart 46: Member of an online community
Current Year Not a member of any online community

M ember of an online community
70% 61%
55% 55% 53%
60% 52% 52%
48% 48% 47%
50% 45% 45%
39%
40%
30%
20%
10%
0%
Base: 7,666
73
Table 15: Membership by type of online community
Membership ESPN Cricinfo Yahoo Google Rediff ASU

Not a member of any online community 48% 48% 55% 55% 61% 53%
Alumni & Schools 9% 12% 5% 7% 7% 8%
Computers & Internet 8% 7% 6% 7% 5% 7%
Romance & Relationships 7% 6% 5% 7% 3% 6%
Music 4% 4% 4% 3% 2% 3%
Business / Professional community 3% 4% 3% 2% 4% 3%
Games 3% 4% 3% 1% 3% 3%
Schools & Education 3% 3% 3% 4% 2% 3%
Individuals 2% 3% 3% 2% 1% 2%
Arts & Entertainment 2% 2% 2% 4% 3% 2%
Base: 7,666
74
India Online 2007
Table 16: Most used local language websites (other than English)

Hindi 13% 18% 19% 17% 27% 19%
Tamil 14% 42% 14% 9% 7% 18%
Malayalam 24% 11% 23% 26% 11% 17%
Telugu 12% 12% 9% 33% 8% 14%
Marathi 13% 5% 11% 2% 12% 10%
Kannada 7% 5% 10% 5% 7% 8%
Bengali 10% 3% 4% 0.8% 7% 6%
Gujarati 3% 3% 6% 0.0% 4% 3%
Oriya 0.3% 0.6% 0.5% 0.6% 4% 1%
Konkani 1% 0.0% 0.0% 0.0% 6% 1%
Base: 958
75
Table 17: Online activities desired in other languages

Email 67% 59% 67% 62% 63% 65%
Chatting 54% 48% 53% 52% 46% 52%
Entertainment 50% 50% 55% 47% 49% 51%
Online news 34% 36% 42% 35% 40% 37%
Search information 36% 34% 40% 34% 37% 36%
Online learning / education 32% 27% 37% 38% 35% 34%
Astrology 24% 20% 28% 27% 26% 26%
Online shopping 20% 19% 18% 22% 21% 21%
Travel related information 16% 16% 21% 19% 24% 19%
Matrimony 16% 14% 19% 17% 17% 16%
Blog 16% 14% 15% 13% 16% 15%
Not Interested 17% 21% 17% 19% 18% 17%
Base: 7,666
76
India Online 2007
Chart 47: Problems faced while surfing the internet
Current Year Slow website opening Virus / spyware Spam / junk mails
70% 63% 62% 62%
62% 57% 58% 62%
56% 56% 52%
60% 56% 54% 53%
53% 52%
49%
50% 46% 46%
40%
30%
20%
10%
0%
Base: 7,666
77
Table 18: Preferred websites - emailing

Yahoo 51% 47% 74% 53% 35% 51%
% Change 17% 13% 13% -7.6% 12% 14%
Gmail 27% 30% 12% 25% 15% 22%
% Change 11% 2% 7% 11% 5% 9%
Rediff 16% 14% 9% 13% 45% 18%
% Change -4.8% -7.1% -10.6% 0.3% -0.3% -5.2%
Hotmail 5% 7% 3% 8% 4% 6%
% Change -7.9% 0.1% -2.4% 5% -3.1% -5.0%
Sify 0.3% 0.9% 0.5% 0.7% 0.2% 0.9%
% Change -3.8% -0.7% -4.3% -1.0% -4.3% -3.0%
Indiatimes 0.5% 0.5% 0.6% 0.1% 0.2% 0.8%
% Change -11.4% -6.5% -3.1% -6.0% -7.8% -8.8%
Sancharnet/BSNL* 0.2% 0.4% 2% 0.0% 0.8% 0.6%
% Change
VSNL 0.2% 0.2% 0.4% 0.6% 0.4% 0.5%
% Change -0.6% -1.1% -0.1% 0.5% -1.5% -0.4%
Lycos* 0.1% 0.0% 0.0% 0.1% 0.2% 0.1%
% Change
AOL* 0.2% 0.0% 0.0% 0.1% 0.0% 0.1%
% Change
Base: 7,666(CY), 8,369(PY)
78
India Online 2007
Chart 48: Multiple user shares of email websites
Current Year Yahoo Gmail Rediff

92% 96%
100% 91% 90% 88% 91%
81%
77%
80% 70% 66% 64%
62% 55% 62% 55% 61%
60% 55% 53%
40%
20%
0%
Base: 7,666
Chart 34: Multiple user shares of email websites
Change from PY 29%

30% 24% 24% 24%
21%
16%
20% 12%
6% 7%
10% 3% 1% 4%
-0.1% 1%
0%
-10% -2% -2% -2%
-20% -13%
Base: 7,666(CY), 8,369(PY)
79
Chart 49: Number of email accounts and average per capita email ids
Current Year One Two Three
40%
29% 28% 30% 29% 28%

30% 26% 27%
23% 23% 23% 24%
23%
20%
14%
12% 13% 12%
10%
9%
10%
0%
Base: 7,666
Chart 35: Number of email accounts and average per capita email ids
Change from PY
10% 7% 7%
5% 5%
3% 2%
5% 1%
0%
-5% -1% -1% -2% -2%
-10% -5%
-6% -6%
-15% -11% -12%
-20% -18% -16%
Base: 7,666(CY), 8,369(PY)
80
India Online 2007
Most Used Websites

Table 19: Top of mind unaided recall - all websites

Google 35% 38% 22% 51% 16% 31%
% Change 13% 6% 8% -5.1% -6.2% 7%
Yahoo 24% 21% 57% 23% 25% 28%
% Change -10.9% 2% -4.5% 4% 2% -6.1%
Rediff 9% 8% 5% 6% 37% 11%
% Change -2.9% -19.3% -2.2% -0.4% 0.3% -4.5%
Orkut 7% 7% 3% 4% 3% 5%
% Change 6% 7% 3% 0.2% 3% 4%
Gmail* 3% 4% 2% 3% 4% 3%
% Change
Hotmail 1% 3% 0.6% 4% 1% 2%
% Change -5.5% -0.8% -0.6% 4% -0.3% -2.2%
Indiatimes 0.7% 2% 0.6% 0.2% 0.8% 1%
% Change -5.8% -5.2% -0.8% -1.6% -1.7% -4.7%
Contest2win* 0.8% 1% 0.2% 0.0% 2% 0.8%
% Change
MSN 0.5% 0.2% 0.0% 0.4% 0.3% 0.6%
% Change -1.2% -1.5% -0.6% -0.4% -1.4% -1.9%
Funmaza* 0.0% 0.0% 0.0% 0.0% 0.0% 0.6%
% Change
Base: 7,504(CY), 8,343(PY)
81
Table 20: Most used website - all websites

Google 33% 38% 23% 51% 19% 31%
Yahoo 22% 20% 58% 20% 18% 26%
Rediff 10% 8% 6% 5% 37% 11%
Orkut 11% 9% 4% 7% 4% 8%
Gmail 5% 5% 2% 5% 4% 4%
Hotmail 1% 1% 1% 4% 1% 2%
Indiatimes 1% 1% 0% 0% 1% 1%
Sify 0% 1% 0% 1% 0% 1%
Wikipedia 0% 2% 0% 0% 0% 1%
Moneycontrol 1% 1% 0% 0% 0% 1%
Base: 7,621
82
India Online 2007
Table 21: Info search (English)

Google 79% 84% 49% 89% 68% 72%
Yahoo 7% 3% 43% 4% 6% 11%
English 2% 2% 2% 0.3% 0.7% 4%
Rediff 1% 1% 2% 0.5% 20% 3%
MSN 0.3% 0.1% 2% 5% 0.4% 1%
Dictionary 2% 2% 0.2% 0.7% 0.2% 1%
Wikipedia 1% 3% 0.1% 0.7% 0.6% 1%
Indiatimes 0.2% 0.3% 0.3% 0.0% 0.2% 0.6%
BBC 2% 0.0% 0.0% 0.1% 0.0% 0.6%
Sify 0.4% 0.0% 0.1% 0.0% 0.1% 0.5%
Base: 5,623
83
Table 22: Info search (local language)

Google 71% 70% 78% 87% 73% 73%
Manoramaonline 2% 0.3% 3% 2% 3% 2%
Guruji 0.8% 0.2% 1% 0.0% 2% 2%
Kerala 2% 0.4% 0.0% 1% 0.0% 2%
Webduniya 2% 1% 0.4% 0.6% 0.2% 1%
Eenadu 2% 2% 0.1% 0.5% 1% 1%
Khoj 2% 1% 0.0% 0.1% 3% 1%
MSN 0.0% 0.0% 2% 4% 0.0% 0.9%
Webulagam 0.4% 3% 0.7% 0.0% 3% 0.7%
Chennaionline 0.2% 0.7% 0.8% 0.0% 0.0% 0.6%
Base: 3,109
84
India Online 2007
Table 23: Job search

Naukri 41% 43% 26% 14% 38% 36%
% Change -15.2% -7.4% -22.5% -45.8% -6.0% -14.7%
Monster 32% 29% 22% 19% 21% 27%
% Change 15% 13% 9% 7% 4% 10%
Timesjobs 13% 12% 11% 11% 11% 13%
% Change 8% 3% 3% 8% 2% 6%
Google 2% 4% 5% 42% 3% 6%
% Change -0.2% 1% 2% 38% 0.9% 4%
Yahoo 0.9% 0.6% 22% 0.8% 1% 4%
% Change -0.7% -0.6% 15% -0.2% -8.9% 0.4%
Rediff 0.4% 1% 1% 0.5% 17% 2%
% Change -2.7% -3.4% -2.8% -5.3% 13% -1.5%
Indiatimes 0.7% 0.6% 2% 0.2% 2% 2%
% Change -0.5% -1.3% 2% -1.2% 0.3% -0.4%
Freshersworld 2% 3% 0.8% 4% 0.7% 1%
% Change 0.7% -1.4% -0.7% 4% -1.0% 0.1%
Jobs 0.9% 0.4% 0.6% 2% 0.4% 1%
% Change 0.6% -0.1% -0.3% 2% -0.2% 0.3%
Jobsahead 0.7% 2% 0.6% 0.9% 2% 1%
% Change -3.2% -2.3% -6.9% 0.0% -1.2% -3.3%
Base: 6,682(CY), 6,204(PY)
85
Table 24: Booking travel tickets

Yatra* 23% 18% 11% 5% 8% 16%
% Change
Makemytrip 19% 19% 8% 4% 13% 15%
% Change 10% 11% -3.0% 0.1% 2% 6%
IRCTC 12% 21% 9% 4% 16% 13%
% Change -31.1% -14.3% -20.7% -62.2% -26.8% -25.7%
Google 8% 4% 7% 70% 6% 13%
% Change 0.9% 4% 5% 58% 4% 8%
Yahoo 4% 2% 49% 2% 8% 10%
% Change -0.7% -1.7% 30% 0.4% -0.6% 2%
Rediff 4% 2% 4% 1% 31% 6%
% Change -1.7% -9.2% -4.7% -1.6% 21% -1.7%
Indiatimes 4% 4% 3% 2% 2% 3%
% Change -2.5% -6.4% -1.3% -2.5% -1.4% -1.8%
Travel 3% 5% 0.3% 1% 0.1% 3%
% Change 1% 3% -0.9% 1% -1.3% 2%
Travelguru 3% 2% 1% 0.0% 4% 2%
% Change 3% 2% 0.5% -0.2% 3% 2%
Cleartrip* 2% 4% 0.5% 1% 1% 2%
% Change
Base: 5,347(CY), 4,007(PY)
86
India Online 2007
Table 25: Online shopping (other than travel tickets)

Ebay 42% 40% 25% 13% 18% 31%
% Change -0.8% -2.4% -1.5% -32.2% -7.7% -5.0%
Rediff 22% 24% 18% 7% 63% 24%
% Change -5.4% -12.6% 0.4% -6.3% 1% -3.8%
Google 5% 6% 5% 60% 0.4% 10%
% Change 3% 5% 4% 28% -2.0% 6%
Yahoo 4% 3% 41% 3% 4% 8%
% Change -0.4% 2% -0.9% -0.2% 1% -1.2%
Indiatimes 7% 9% 3% 2% 5% 6%
% Change -3.1% -1.5% -1.5% 0.1% 1% -5.4%
Futurebazaar* 7% 6% 2% 7% 2% 6%
% Change
Shopping 2% 0.7% 0.0% 1% 1% 3%
% Change 0.9% 0.2% -0.3% 1% 0.7% 0.8%
Sify 0.9% 3% 1% 1% 2% 2%
% Change 0.4% 2% -1.4% -0.4% 0.2% 0.3%
Indiaplaza 1% 2% 1% 0.0% 2% 1%
% Change -2.7% -0.3% 0.9% 0.0% 2% -0.2%
Onlineshopping 0.9% 0.9% 0.0% 0.2% 0.3% 1%
% Change 0.5% 0.8% 0.0% 0.2% 0.2% 0.5%
Base: 5,469(CY), 5,878(PY)
87
Table 26: Online news

Yahoo 6% 6% 64% 11% 7% 14%
% Change 2% 3% 7% 8% 2% 4%
NDTV 16% 18% 3% 2% 8% 12%
% Change -1.9% -1.4% -1.5% 2% 1% -1.1%
Google 6% 4% 4% 60% 5% 10%
% Change 3% 0.8% -2.3% 10% 2% 3%
Rediff 6% 14% 3% 3% 48% 10%
% Change -2.4% -0.2% -0.9% 0.4% -12.3% -3.2%
Indiatimes 7% 6% 3% 2% 4% 7%
% Change -8.8% -7.1% -1.4% -30.4% -7.2% -9.4%
Aajtak 7% 2% 1% 1% 2% 5%
% Change 2% -0.8% -1.7% 0.1% 1% 1%
BBC 6% 4% 2% 0.9% 3% 5%
% Change 2% 1% 0.1% 0.6% 1% 2%
CNN 5% 4% 2% 2% 1% 4%
% Change 3% 2% 1% 2% 1% 2%
MSN 4% 1% 2% 4% 0.5% 3%
% Change -2.5% -2.7% -0.2% 4% -1.9% -2.7%
Timesofindia 4% 4% 3% 0.5% 2% 3%
% Change -2.6% -10.0% 2% -1.5% 0.2% -2.3%
Base: 6,206(CY), 7,615(PY)
88
India Online 2007
Table 27: Financial news & info (rates, quotes, etc.)

Google 8% 5% 6% 79% 5% 15%
% Change 4% 0.1% 2% -1.6% -1.4% 3%
Yahoo 8% 5% 54% 4% 8% 14%
% Change 3% 2% -9.8% 1% 4% 0.5%
Moneycontrol/CNBC 15% 24% 6% 4% 15% 11%
% Change -1.9% 0.5% 1% 3% 3% 1%
Rediff 4% 4% 5% 3% 37% 7%
% Change 0.7% -0.3% 0.7% 1% -9.8% -2.6%
ICICI Direct/ICICI Bank 7% 10% 4% 2% 7% 6%
% Change -12.6% -0.8% 1% 0.5% 0.3% -3.1%
NDTV/NDTVprofit 4% 8% 1% 0.4% 4% 4%
% Change 3% 7% 1% 0.4% 4% 4%
Indiatimes 5% 5% 4% 0.7% 3% 4%
% Change 2% -2.8% 3% -0.3% -0.4% -2.1%
Sharekhan 5% 5% 4% 0.3% 3% 4%
% Change -2.1% 0.1% 0.5% -0.2% 0.5% -1.1%
Economictimes 3% 4% 0.6% 0.4% 2% 3%
% Change -0.5% 0.1% 0.2% -0.2% 1% 0.7%
Stockmarket* 3% 1% 0.6% 0.0% 0.4% 3%
% Change
Base: 4,991(CY), 5,137(PY)
89
Table 28: Online share trading

ICICI Direct 33% 37% 46% 26% 38% 35%
Sherkhan 22% 27% 19% 27% 31% 25%
Indiabulls 7% 7% 20% 0.0% 4% 7%
Kotaksecurities 4% 5% 0.4% 6% 0.4% 4%
5Paisa 3% 3% 3% 0.0% 3% 3%
BSE 7% 4% 0.2% 1% 2% 3%
NSE 4% 3% 4% 0.0% 4% 3%
Geojit 3% 2% 0.0% 2% 7% 3%
Religare 2% 4% 3% 3% 0.1% 2%
hdfcsec 3% 2% 0.3% 0.0% 5% 2%
Base: 967
90
India Online 2007
Table 29: Real estate info

Google 11% 13% 9% 85% 5% 19%
Yahoo 10% 5% 63% 6% 8% 15%
Magicbricks 15% 18% 3% 3% 14% 12%
Realestates 15% 14% 3% 2% 2% 11%
99acres 11% 17% 3% 1% 6% 9%
Rediff 6% 3% 3% 0.3% 43% 7%
Indiaproperty 5% 4% 4% 1% 6% 5%
Property 4% 7% 0.9% 0.5% 1% 3%
Indiatimes 2% 1% 1% 0.5% 3% 3%
Sify 0.9% 0.2% 3% 0.0% 0.7% 1%
Base: 4,348
91
Table 30: Matrimonial search

Shaadi 36% 31% 17% 9% 22% 27%
% Change 4% 8% -34.2% -21.6% -5.9% -4.3%
Bharatmatrimony 27% 37% 19% 16% 29% 27%
% Change 26% 37% 19% 15% 29% 26%
Google 2% 0.3% 0.9% 54% 0.6% 7%
% Change 2% 0.2% 0.6% 54% 0.6% 7%
Yahoo 3% 0.5% 37% 1% 2% 7%
% Change 1% -2.4% 26% 0.1% -8.3% 3%
Jeevansaathi 6% 6% 4% 3% 4% 5%
% Change 6% 5% 3% 3% 4% 4%
Matrimony* 4% 3% 3% 4% 3% 5%
% Change
Rediff 0.8% 2% 3% 0.7% 33% 4%
% Change -3.0% -2.3% -2.0% -5.2% 26% 0.0%
Simplymarry* 3% 3% 2% 2% 2% 3%
% Change
Tamilmatrimony* 2% 7% 3% 0.5% 2% 3%
% Change
Matrimonial 2% 0.8% 4% 1% 0.3% 2%
% Change 0.7% 0.3% 2% -9.5% -3.5% -0.4%
Base: 5,249(CY), 3,874(PY)
92
India Online 2007
Table 31: Dating/friendship search

Orkut 42% 44% 24% 16% 20% 32%
% Change 36% 42% 22% 15% 12% 27%
Yahoo 22% 18% 57% 17% 19% 24%
% Change -6.4% -17.8% 11% -8.7% -23.4% -10.6%
Google 5% 6% 3% 55% 2% 9%
% Change 2% 5% -0.5% 29% -1.0% 6%
Rediff 4% 6% 5% 1% 39% 7%
% Change -11.7% -4.6% -2.7% -14.4% 25% -5.0%
Fropper 3% 3% 1% 2% 3% 3%
% Change -1.5% -9.1% -4.5% -9.0% -3.3% -2.5%
Date 3% 4% 0.2% 0.4% 1% 3%
% Change 1% -0.1% -0.7% -1.6% -1.2% 0.4%
Indiatimes 2% 2% 0.0% 0.4% 2% 2%
% Change -6.6% -8.9% -8.7% -2.8% -4.2% -6.0%
Adultfriendfinder 2% 1% 0.2% 0.9% 0.3% 2%
% Change 0.4% -0.9% -4.7% 0.2% -0.6% -0.4%
Friends 1% 0.8% 0.0% 0.0% 0.0% 2%
% Change -0.9% -0.9% -0.5% -0.2% -0.6% 0.4%
Hi5 2% 0.6% 2% 0.4% 1% 1%
% Change -3.4% -0.9% -2.8% -1.6% -1.0% -2.1%
Base: 5,390(CY), 3,582(PY)
93
Table 32: Social networking/communities

Orkut 61% 74% 35% 91% 64% 60%
Yahoo 14% 7% 56% 3% 13% 17%
MSN 0.9% 0.3% 2% 4% 2% 2%
Friends 0.2% 0.0% 0.3% 0.0% 0.0% 1%
Communities 0.9% 0.4% 0.0% 0.3% 0.0% 1%
Hi5 1% 0.6% 0.9% 0.1% 0.3% 0.8%
Myspace 1% 1% 0.0% 0.4% 0.0% 0.7%
Bharatstudent 0.7% 0.9% 0.0% 0.0% 0.1% 0.4%
Tagged 0.6% 0.8% 0.0% 0.0% 1% 0.3%
Fropper 0.0% 0.2% 0.4% 0.2% 1% 0.3%
Base: 4,038
94
India Online 2007
Table 33: Online gaming

Yahoo 13% 14% 60% 10% 15% 19%
% Change -12.1% -9.7% -9.5% 4% -14.0% -11.3%
Zapak* 21% 22% 8% 6% 9% 15%
% Change
Google 5% 5% 4% 65% 3% 10%
% Change -0.2% 1% 0.7% -12.5% -2.4% -0.7%
Games 9% 6% 1% 2% 3% 7%
% Change -1.0% -1.2% -3.6% -5.5% 1% -1.3%
Miniclip 5% 5% 2% 1% 6% 4%
% Change 0.6% 0.4% 1% -0.3% 4% 2%
Rediff 0.4% 2% 2% 0.8% 36% 4%
% Change -1.6% 0.0% 0.9% 0.0% -13.0% -4.2%
Indiagames* 4% 2% 1% 0.7% 3% 3%
% Change
Contest2Win 5% 4% 2% 0.3% 2% 3%
% Change 3% 0.8% 2% 0.2% 2% 2%
MSN 0.9% 0.3% 2% 4% 0.6% 2%
% Change -0.4% -0.9% 0.7% 3% -1.4% -0.4%
Onlinegames 2% 2% 0.3% 0.8% 0.3% 2%
% Change 1% 2% 0.0% 0.1% -0.1% 1%
Base: 5,665(CY), 5,424(PY)
95
Table 34: Download mobile content

Yahoo 11% 5% 48% 11% 13% 14%
% Change -8.6% -10.7% -16.2% 6% 0.1% -8.6%
Rediff 9% 12% 10% 5% 52% 13%
% Change -12.1% -10.5% -2.5% -1.2% -9.8% -10.2%
Google 6% 7% 5% 64% 3% 11%
% Change 2% 2% 2% -14.3% -4.0% 0.1%
Nokia 11% 11% 2% 1% 4% 9%
% Change 6% 6% 1% 1% 3% 6%
Indiatimes 8% 9% 6% 3% 6% 7%
% Change -7.9% -7.8% 0.4% -3.8% 2% -7.1%
Mobile9 4% 4% 2% 1% 3% 4%
% Change 3% 3% 2% 1% 2% 4%
Ringtones 1% 6% 3% 0.5% 0.1% 3%
% Change -2.6% 4% 2% 0.2% 0.0% 0.2%
Hutch 4% 3% 0.7% 2% 3% 3%
% Change 2% 2% 0.4% 2% 3% 2%
Funmaza 4% 3% 2% 1% 2% 3%
% Change 3% -2.4% 1% 0.7% 0.9% 2%
Airtel 4% 4% 2% 0.3% 3% 3%
% Change 1% 2% 1% 0.3% 3% 0.7%
Base: 5,451(CY), 5,161(PY)
96
India Online 2007
Table 35: Preferred instant messaging applications

Yahoo 62% 68% 79% 35% 45% 60%
Google Talk 13% 14% 11% 53% 9% 15%
Rediffbol 12% 6% 5% 3% 37% 11%
MSN 3% 5% 2% 7% 4% 5%
Orkut 3% 2% 1% 0.9% 2% 2%
Meebo 2% 2% 0.8% 0.5% 1% 2%
Skype 0.7% 0.9% 0.0% 0.0% 0.6% 0.7%
Indiatimes 0.4% 0.4% 0.2% 0.1% 0.3% 0.6%
AIM 0.3% 0.6% 0.0% 0.2% 0.5% 0.3%
Others 3% 0.8% 1% 0.3% 0.5% 4%
Base: 5,960
97
Table 36: Download music

Raaga 26% 31% 11% 10% 13% 21%
% Change 4% 5% 1% 6% -0.5% 5%
Yahoo 7% 6% 48% 2% 9% 11%
% Change -0.2% 2% -11.0% -1.5% -3.0% -3.9%
Google 3% 2% 5% 58% 2% 8%
% Change 0.9% -0.3% 4% -17.5% -0.3% 0.4%
Music 4% 3% 1% 1% 0.9% 4%
% Change 0.0% 2% 0.6% 1% 0.5% 1%
Musicindiaonline 4% 8% 0.8% 1% 5% 4%
% Change -2.8% 1% -3.7% 0.4% 3% -0.4%
Cooltoad 5% 4% 4% 1% 4% 4%
% Change -4.3% -3.6% 2% -1.8% 0.6% -1.2%
Rediff 1% 0.7% 3% 1% 26% 3%
% Change -1.0% -0.9% -0.3% 0.4% -17.7% -4.0%
Mp3 3% 1% 0.6% 1% 3% 2%
% Change -2.2% -3.0% -1.8% 0.5% 2% -1.0%
Youtube* 3% 0.4% 2% 2% 0.8% 2%
% Change
Tamilsongs 3% 3% 2% 0.1% 0.9% 2%
% Change 2% 3% 2% 0.1% 0.1% 1%
Base: 5,898(CY), 5,848(PY)
98
India Online 2007
Table 37: Cinema content

Yahoo 8% 4% 54% 4% 7% 12%
% Change 3% 2% -7.9% -0.5% -0.2% -2.4%
Google 4% 2% 7% 71% 5% 10%
% Change 1% -1.4% 5% -2.4% 2% 2%
Rediff 2% 3% 4% 0.3% 36% 5%
% Change -1.3% -2.1% 2% -0.3% -21.9% -5.1%
Bollywood 9% 4% 1% 0.9% 2% 5%
% Change 3% 2% -0.7% 0.9% -1.9% -0.4%
PVR Cinemas 7% 6% 2% 2% 3% 5%
% Change -0.4% -5.3% 0.6% 0.9% -1.4% 0.5%
Indiafm 6% 7% 2% 0.6% 6% 4%
% Change -4.6% -4.7% 0.0% 0.2% 4% -1.5%
Cinema 4% 2% 0.7% 0.3% 2% 4%
% Change -2.1% -0.4% 0.0% -2.7% 2% -0.2%
Indiatimes 3% 3% 2% 0.4% 2% 3%
% Change -1.1% -3.9% -1.0% -2.6% -0.8% -4.2%
Movies 2% 2% 2% 0.7% 1% 3%
% Change 0.5% 1% -0.6% 0.6% 0.6% 2%
Santabanta 5% 2% 2% 0.5% 0.6% 3%
% Change -1.9% 1% 1% 0.1% 0.2% 0.4%
Base: 5,579(CY), 5,235(PY)
99
Table 38: Most used local language websites (other than English)

Google 9% 4% 17% 54% 8% 14%
Yahoo 7% 3% 37% 0.2% 7% 10%
Eeandu 7% 11% 7% 7% 2% 8%
Malayalamanorama 10% 5% 11% 8% 7% 7%
Thinamalar 4% 10% 8% 0.1% 0.8% 5%
Webduniya 6% 7% 0.3% 1% 0.6% 4%
Keralakaumudi 11% 0.0% 0.0% 10% 0.1% 4%
Marathiworld 5% 2% 1% 0.2% 4% 3%
Webulagam 1% 4% 4% 6% 0.6% 3%
Jagran 1% 8% 1% 0.2% 3% 3%
Base: 958
100
India Online 2007
Table 39: Preferred blog sites

Google 22% 19% 13% 59% 20% 22%
Yahoo 11% 15% 50% 11% 17% 19%
Rediff 7% 13% 5% 12% 38% 11%
Blogger 12% 12% 11% 2% 7% 10%
Blogspot 13% 17% 4% 2% 9% 10%
Ibibo 9% 7% 8% 7% 1% 9%
Tagged 8% 3% 0.1% 0.0% 0.0% 3%
Hi5 6% 0.1% 2% 0.1% 0.2% 2%
Indiatimes 1% 2% 0.3% 2% 4% 2%
Youtube 5% 2% 2% 0.0% 0.7% 2%
Base: 1,389
101
Table 40: Preferred astrology website

Yahoo 18% 16% 67% 10% 18% 22%
Astrology 24% 28% 7% 9% 5% 19%
Google 7% 5% 5% 65% 4% 13%
Rediff 9% 8% 5% 2% 51% 10%
Indiatimes astrospeak 7% 10% 2% 3% 7% 7%
Sify 3% 3% 3% 0.3% 1% 3%
Sarafreder 2% 4% 0.2% 2% 1% 3%
MSN 3% 3% 2% 4% 1% 2%
Horoscope 2% 1% 0.0% 0.4% 0.0% 1%
Astrolife 2% 2% 0.6% 0.6% 0.8% 1%
Base: 4,896
102
India Online 2007
Table 41: Preferred online learning / education website

Google 29% 28% 30% 80% 28% 33%
Yahoo 8% 5% 44% 2% 5% 12%
Rediff 2% 4% 3% 0.9% 34% 5%
Wikipedia 6% 10% 2% 0.8% 4% 5%
Education 5% 3% 0.5% 0.2% 3% 4%
W3schools 2% 3% 0.4% 0.3% 0.3% 2%
Onlinelearning 2% 0.3% 0.0% 0.0% 0.2% 2%
Indiatimes 1% 1% 2% 0.0% 2% 2%
Ebizel 2% 0.4% 0.0% 0.2% 0.2% 1%
MSN 0.5% 0.1% 0.9% 3% 2% 1%
Base: 4,931
103
Most Used Offline

Media Brands
Table 42: Favorite TV channels
TV Channel ESPN Cricinfo Yahoo Google Rediff ASU

Star Plus 12% 6% 13% 7% 15% 12%
% Change 4% -0.4% 6% -1.4% 6% 3%
Discovery 10% 5% 9% 8% 7% 7%
% Change 5% 0.7% 2% -5.2% 2% 0.9%
NDTV 5% 6% 4% 3% 4% 5%
% Change 0.6% 0.2% 0.0% 0.3% 1% 0.9%
HBO 7% 7% 2% 6% 2% 5%
% Change 0.7% 3% -0.5% 2% -1.4% 1%
Sun TV 2% 6% 6% 5% 5% 5%
% Change -0.4% 3% -1.0% 2% 3% 0.8%
Aajtak 4% 3% 3% 4% 9% 4%
% Change -0.2% -7.3% -1.7% -0.1% 4% -0.4%
Ten Sports 4% 5% 3% 2% 1% 4%
% Change 0.0% 0.6% 0.6% 1% -2.1% 0.9%
ESPN 6% 5% 4% 0.3% 1% 4%
% Change -3.7% 0.5% 3% -0.8% -0.6% 0.0%
Sony 4% 3% 4% 3% 2% 4%
% Change 1% 0.9% 1% -0.4% -4.5% -0.8%
M TV 3% 2% 5% 8% 2% 4%
% Change 0.3% -0.2% 1% -0.8% 0.3% 0.8%
Base: 6,920(CY), 7,570(PY)
104
India Online 2007
Table 43: Favorite newspapers
Newspaper ESPN Cricinfo Yahoo Google Rediff ASU

The Times of India 37% 29% 33% 35% 36% 34%
% Change -3.1% -9.8% 1% 2% 0.6% -2.3%
The Hindu 19% 31% 17% 18% 14% 20%
% Change 3% 13% -1.3% 5% 2% 5%
The Hindustan Times 6% 4% 7% 7% 6% 6%
% Change -0.7% -2.3% 3% -10.0% -0.6% -2.2%
Deccan Chronicle 3% 2% 4% 10% 1% 4%
% Change 2% 1% 3% 9% 0.3% 3%
Eenadu 3% 2% 2% 3% 4% 3%
% Change 0.6% -0.3% -2.5% 3% 2% 0.5%
Indian Express 2% 2% 5% 1% 4% 3%
% Change -1.2% 0.1% 0.4% -2.3% -0.7% -0.6%
The Telegraph 3% 2% 2% 2% 2% 2%
% Change 1% 0.7% -0.8% 0.1% 0.3% 0.4%
Dainik Bhaskar 2% 2% 2% 2% 3% 2%
% Change 0.8% -3.8% 2% -0.6% -0.1% 0.2%
The Economic Times 2% 3% 2% 3% 3% 2%
% Change 0.2% 1% 0.7% 3% 1% 0.7%
Dainik Jagran 2% 2% 2% 1% 2% 2%
% Change -1.2% -5.3% 0.6% 0.4% -0.3% -0.7%
Base: 6,910(CY), 7,145(PY)
105
Table 44: Favorite magazines
Magazine ESPN Cricinfo Yahoo Google Rediff ASU

India Today 22% 27% 23% 20% 32% 25%
% Change -7.4% 6% -4.7% -10.0% -0.1% -4.5%
Reader's Digest 5% 5% 8% 6% 9% 6%
% Change -1.7% -1.3% -0.4% 1% -0.1% -0.5%
The Week 5% 7% 6% 5% 6% 6%
% Change 1% 1% 2% 1% -2.0% 0.9%
Sports Star 9% 6% 3% 3% 4% 6%
% Change 4% 3% 0.6% -1.1% 0.1% 2%
Outlook 4% 4% 2% 2% 4% 4%
% Change -2.9% -3.5% -1.2% -1.7% 0.2% -2.9%
Digit 5% 2% 2% 2% 3% 3%
% Change 2% -2.0% -1.1% -0.7% 0.7% 0.3%
Femina 2% 2% 4% 4% 3% 3%
% Change 1% 2% 0.7% 0.7% -0.7% 0.3%
Film Fare 3% 2% 3% 2% 2% 3%
% Change 0.9% -0.8% -1.8% 1% 0.4% 0.4%
Business World 4% 4% 0.9% 1% 3% 3%
% Change 3% 1% -0.2% 0.4% 1% 0.9%
Chip 3% 3% 2% 2% 0.5% 2%
% Change 2% 1% 2% 0.1% -0.6% 1%
Base: 6,013(CY), 6,612(PY)
106
India Online 2007
Table 45: Favorite radio channels
Radio Channel ESPN Cricinfo Yahoo Google Rediff ASU

Radio Mirchi 38% 40% 26% 34% 39% 37%
% Change 5% 13% 4% 0.3% 12% 9%
Red FM 13% 9% 11% 13% 17% 12%
% Change 5% -10.9% -2.1% 7% 9% 3%
AIR 9% 12% 15% 11% 10% 11%
% Change -3.6% 2% 2% 3% -0.8% -1.5%
Radio City 13% 8% 11% 7% 10% 11%
% Change -0.5% -3.8% 2% 0.2% -1.7% -0.7%
Suryan FM 7% 9% 11% 11% 4% 7%
% Change 5% 5% 6% 9% 0.9% 5%
Big FM* 6% 8% 5% 3% 7% 6%
% Change
AIR FM GOLD 3% 5% 8% 6% 5% 5%
% Change -19.5% -17.3% -24.0% -33.8% -23.6% -23.9%
AIR FM RAINBOW 2% 3% 5% 5% 3% 3%
% Change 0.6% 1% 5% 5% -0.2% 2%
Fever FM* 3% 3% 3% 3% 0.9% 3%
% Change
World Space 3% 0.8% 2% 1% 1% 2%
% Change -0.6% 0.6% 1% 1% 0.8% 0.5%
Base: 4,779(CY), 6,303(PY)
107
Response to Online
Marketing Stimuli
Chart 50: Response to online marketing stimulus
Current Year Clicked a banner ad

Participated in an online contest
Clicked a sponsored search ad
60% 53% 52% 55%
52% 50% 51%
48% 44% 49% 45% 46%
45% 45%
41% 39%
38% 40%
40% 34%
20%
0%
Base: 6,175
Chart 36: Response to online marketing stimulus
Change from PY
30% 21% 19%
15%
20% 10% 10% 9% 7% 9%
6%
10% 1%
0%
-10% -3%
-5% -8% -5%
-10% -10%
-20% -12%
-16%
-30%
Base: 6,175(CY), 7,721(PY)
108
India Online 2007
Offline Brands
Recalled
Table 46: TOM recall for brands
TOM Brand ESPN Cricinfo Yahoo Google Rediff ASU

Sony 9% 10% 6% 6% 7% 8%
% Change -0.6% -0.5% 1% -0.8% 1% 2%
Nokia 8% 9% 9% 5% 5% 8%
% Change 1% -1.6% 4% -1.4% 0.3% 2%
Tata 4% 4% 6% 3% 7% 5%
% Change -2.0% -1.0% -3.6% -0.7% -0.4% -2.0%
LG 4% 5% 7% 4% 4% 4%
% Change 0.4% 2% 3% 0.9% 0.7% 0.6%
Nike 5% 2% 3% 3% 2% 3%
% Change -0.7% 0.3% 2% -8.6% 0.1% -0.1%
Reliance 3% 3% 4% 2% 4% 3%
% Change -1.1% 1% 1% -6.2% -1.1% -0.8%
HLL 3% 3% 2% 0.7% 4% 3%
% Change 2% 2% 0.9% -2.6% 2% 1%
Colgate 2% 4% 2% 2% 3% 3%
% Change 1% -1.1% 1% 0.0% -0.3% 0.5%
Pepsi 3% 2% 0.9% 2% 3% 2%
% Change -0.3% -4.8% -0.9% 0.8% 0.2% -1.0%
Adidas 2% 2% 1% 7% 0.7% 2%
% Change -1.9% 0.7% -0.3% 5% -0.4% 0.1%
Base: 7,460(CY), 8,330(PY)
109
Segment Wise Detailed
Tables
110
Table 1: Gender breakup
Gender ESPN Cricinfo Yahoo Google Rediff ASU

Sample Base 2,185 1,043 920 598 598 7,666
Male 92% 95% 81% 80% 86% 88%
Female 8% 5% 19% 20% 14% 13%
Table 2: Age group distribution
Age Group ESPN Cricinfo Yahoo Google Rediff ASU

Sample Base 2,185 1,043 920 598 598 7,666
13-18 yrs 12% 6% 14% 14% 5% 11%
19-24 yrs 39% 35% 35% 42% 23% 35%
25-35 yrs 36% 44% 31% 32% 43% 37%
36-45 yrs 9% 10% 10% 7% 18% 11%
46-55 yrs 3% 3% 7% 4% 9% 5%
Above 55 yrs 0.5% 2% 3% 2% 3% 2%
111
Table 3: City class - by population size
City Class ESPN Cricinfo Yahoo Google Rediff ASU

Sample Base 2,185 1,043 920 598 598 7,666
Up to 1 Lakh 10% 7% 14% 12% 13% 11%
1-5 Lakhs 14% 12% 14% 14% 17% 14%
5-10 Lakhs 29% 29% 31% 34% 25% 29%
Above 10 Lakhs 47% 52% 42% 40% 45% 46%
Table 4: City class - by market size
City Class ESPN Cricinfo Yahoo Google Rediff ASU

Sample Base 2,185 1,043 920 598 598 7,666
Metro 39% 48% 34% 33% 37% 39%
Urban uptowns 15% 11% 17% 11% 14% 14%
Emerging Towns 17% 16% 13% 23% 15% 16%
Others 29% 25% 37% 34% 34% 32%
112
Table 5: City wise distribution
Cities ESPN Cricinfo Yahoo Google Rediff ASU

Sample Base 2,185 1,043 920 598 598 7,666
Delhi 12% 13% 11% 13% 11% 12%
Mumbai 11% 8% 9% 9% 13% 10%
Bangalore 8% 9% 6% 6% 7% 7%
Hyderabad 6% 8% 5% 6% 7% 6%
Chennai 4% 12% 4% 4% 3% 5%
Kolkata 5% 3% 3% 2% 3% 3%
Pune 3% 2% 2% 3% 3% 3%
Ahmadabad 2% 1% 2% 1% 0.9% 2%
Lucknow 1% 1% 1% 1% 1% 1%
Coimbatore 0.7% 1% 1% 0.8% 1% 1%
Visakhapatanam 0.7% 1% 1% 2% 1% 1%
Nagpur 1% 0.3% 0.4% 1% 1% 0.8%
Indore 0.7% 0.8% 0.9% 1% 1% 0.8%
Surat 0.9% 0.9% 1% 0.6% 0.2% 0.7%
Bhopal 0.8% 0.6% 0.6% 0.6% 0.5% 0.7%
Thiruvanathapuram 0.7% 0.6% 0.8% 2% 0.2% 0.7%
Chandigarh 0.6% 0.8% 1% 0.8% 0.4% 0.6%
Jaipur 0.6% 1% 0.9% 0.4% 0.9% 0.6%
Vadodara 0.8% 0.7% 0.6% 0.2% 0.8% 0.6%
Faridabad 0.7% 0.3% 0.6% 0.4% 0.4% 0.6%
Ludhiana 0.4% 0.2% 0.5% 0.4% 0.7% 0.6%
Patna 0.5% 0.2% 0.4% 0.6% 0.7% 0.5%
Bhubaneswar 0.4% 0.6% 0.6% 0.8% 0.7% 0.5%
Kochi 0.5% 0.4% 0.8% 0.4% 0.5% 0.5%
Vijayavada 0.4% 0.9% 0.3% 0.6% 0.3% 0.5%
kanpur 0.4% 0.3% 0.1% 0.8% 0.2% 0.4%
Madurai 0.6% 0.7% 1% 0.0% 0.1% 0.4%
Nashik 0.3% 0.2% 0.6% 0.4% 0.3% 0.4%
Mysore 0.4% 0.8% 0.9% 0.2% 0.1% 0.4%
Amritsar 0.6% 0.1% 0.5% 0.6% 0.0% 0.4%
Cuttack 0.3% 0.1% 0.4% 0.2% 0.5% 0.3%
Agra 0.2% 0.2% 0.0% 0.4% 0.6% 0.3%
Dehradun 0.2% 0.1% 0.5% 0.4% 0.4% 0.3%
Goa 0.5% 0.2% 0.3% 0.0% 0.5% 0.3%
Guwahati 0.5% 0.2% 0.3% 0.2% 0.2% 0.3%
Meerut 0.4% 0.4% 0.5% 0.4% 0.2% 0.3%
Rajkot 0.5% 0.1% 0.4% 0.2% 0.3% 0.3%
Ranchi 0.3% 0.1% 0.4% 0.6% 0.3% 0.3%
Tiruchirapalli 0.3% 0.4% 0.0% 0.0% 0.4% 0.3%
Mangalore 0.2% 0.2% 0.4% 0.0% 0.5% 0.3%
Allahabad 0.1% 0.0% 0.4% 0.4% 0.3% 0.2%
Aurangabad 0.3% 0.1% 0.3% 0.2% 0.5% 0.2%
Raipur 0.3% 0.2% 0.0% 0.0% 0.1% 0.2%
Varanasi 0.2% 0.0% 0.6% 0.2% 0.1% 0.2%
113
Jabalpur 0.1% 0.1% 0.1% 0.2% 0.1% 0.1%
Jodhpur 0.2% 0.0% 0.3% 0.2% 0.1% 0.1%
Assansol 0.1% 0.0% 0.0% 0.0% 0.1% 0.1%
Solapur 0.0% 0.0% 0.1% 0.2% 0.2% 0.1%
Dhanbad 0.0% 0.0% 0.0% 0.0% 0.1% 0.0%
Others from North India 7% 6% 8% 10% 8% 8%
Others from South India 13% 16% 17% 17% 14% 15%
Others from East India 5% 3% 7% 6% 6% 5%
Others from West India 7% 4% 6% 5% 7% 6%
Table 6: Region-wise break-ups
Region ESPN Cricinfo Yahoo Google Rediff ASU

Sample Base 2,185 1,043 920 598 598 7,666
North 19% 16% 20% 24% 21% 20%
East 14% 7% 11% 12% 11% 12%
South 39% 60% 43% 43% 39% 44%
West 28% 17% 25% 21% 30% 25%
114
Table 7: Preferred language of reading

Sample Base 2,185 1,043 920 598 598 7,666
English 42% 46% 36% 43% 46% 43%
Hindi 17% 13% 18% 19% 16% 16%
Telugu 5% 10% 5% 7% 8% 7%
Tamil 6% 13% 9% 4% 5% 7%
Marathi 5% 3% 5% 4% 6% 4%
Malayalam 5% 2% 6% 8% 2% 4%
Kannada 3% 5% 7% 2% 4% 4%
Gujarati 4% 3% 5% 2% 3% 3%
Bengali 5% 2% 3% 3% 3% 3%
Oriya 1% 1% 3% 5% 2% 2%
Punjabi 1% 0.5% 2% 2% 1% 1%
Urdu 1% 0.9% 1% 1% 1% 1%
Awadhi 0.7% 0.4% 0.5% 0.8% 2% 0.8%
Assamese 1% 0.1% 0.2% 0.0% 0.4% 0.6%
Konkani 0.8% 0.7% 0.6% 0.2% 0.4% 0.5%
Marwari 0.6% 0.4% 0.1% 0.1% 0.1% 0.4%
Bhojpuri 0.3% 0.0% 0.2% 0.3% 0.4% 0.2%
Sindhi 0.0% 0.4% 0.3% 0.1% 0.1% 0.2%
Tulu 0.4% 0.0% 0.0% 0.0% 0.0% 0.2%
Haryanvi 0.0% 0.0% 0.0% 0.4% 0.2% 0.1%
Kashmiri 0.1% 0.0% 0.2% 0.0% 0.1% 0.1%
Maithili 0.0% 0.2% 0.4% 0.1% 0.3% 0.1%
Sanskrit 0.1% 0.0% 0.4% 0.0% 0.0% 0.1%
Dogri 0.0% 0.1% 0.0% 0.2% 0.1% 0.1%
Nepali 0.1% 0.2% 0.1% 0.1% 0.0% 0.1%
Chhattisgarhi 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Bodo 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Bundeli 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Kanauji 0.0% 0.1% 0.0% 0.0% 0.0% 0.0%
Kurchi 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Manipuri 0.0% 0.0% 0.1% 0.1% 0.0% 0.0%
Magahi 0.0% 0.0% 0.1% 0.2% 0.0% 0.0%
Santhali 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Others 0.4% 0.0% 0.4% 0.8% 0.4% 0.5%
115
Table 8: Socio economic classification
SEC ESPN Cricinfo Yahoo Google Rediff ASU

Sample Base 2,185 1,043 920 598 598 7,666
SEC A 24% 30% 23% 22% 28% 25%
SEC B 33% 30% 34% 23% 33% 31%
SEC C 22% 29% 22% 29% 23% 24%
SEC D 16% 9% 13% 15% 9% 13%
SEC E 6% 2% 7% 11% 6% 7%
Table 9: Highest educational qualification
Education ESPN Cricinfo Yahoo Google Rediff ASU

Sample Base 2,185 1,043 920 598 598 7,666
Up to SSC/HSC 12% 7% 17% 14% 7% 12%
College but not Graduate 28% 20% 25% 28% 19% 24%
Graduate & above - general stream 33% 35% 34% 31% 46% 36%
Graduate & above - professional stream 27% 38% 24% 27% 28% 28%
Table 10: Occupational break up
Occupation ESPN Cricinfo Yahoo Google Rediff ASU

Sample Base 2,185 1,043 920 598 598 7,666
Unemployed 42% 32% 51% 49% 23% 39%
Employed 58% 68% 49% 51% 77% 61%
116
Table 11: Function / field of occupation
Functions ESPN Cricinfo Yahoo Google Rediff ASU

Sample Base 1,318 629 555 361 361 4,626
IT/Software 26% 37% 14% 23% 16% 22%
Marketing/Sales 15% 12% 17% 20% 18% 15%
Manufacturing 12% 8% 9% 9% 13% 12%
Administration 8% 8% 15% 5% 14% 10%
Finance 10% 9% 12% 9% 8% 9%
Consultancy 5% 3% 4% 3% 5% 5%
Academics 3% 2% 4% 5% 3% 3%
Advertising/PR/Media 3% 5% 3% 3% 2% 3%
HR 3% 4% 2% 2% 1% 3%
Others 16% 12% 20% 23% 20% 18%
Table 12: Head of the household
Head Of The HH ESPN Cricinfo Yahoo Google Rediff ASU

Sample Base 2,185 1,043 920 598 598 7,666
Head of the household 40% 52% 41% 40% 58% 46%
Not head of the household 60% 48% 59% 61% 42% 55%
Table 13: Monthly family income
Income ESPN Cricinfo Yahoo Google Rediff ASU

Sample Base 1,853 884 780 507 507 6,501
Up to 5K 10% 11% 14% 15% 10% 12%
5-10K 25% 19% 25% 25% 25% 24%
10-20K 26% 25% 28% 27% 25% 26%
20-30K 16% 16% 12% 15% 14% 14%
30-50K 10% 15% 8% 7% 12% 10%
50-75K 4% 7% 3% 3% 4% 4%
75-100K 3% 3% 5% 3% 4% 3%
Above 100K 6% 5% 5% 5% 6% 6%
117
Table 14: Most expensive vehicle owned by the household
Vehicle Owned ESPN Cricinfo Yahoo Google Rediff ASU

Sample Base 2,185 1,043 920 598 598 7,666
Bi-Cycle 5% 6% 9% 8% 7% 7%
Motor-Cycle/Scooter 45% 45% 39% 39% 45% 44%
Small Car (Up to Rs.4 lakhs) 20% 19% 19% 15% 19% 18%
Mid-Size Car (Rs.4 to 8 lakhs) 9% 11% 9% 11% 8% 9%
Premium/Luxury Car (Above Rs.8 lakhs) 2% 1% 3% 0.9% 1% 2%
Others 1% 0.5% 0.9% 1% 1% 1%
Don't own a vehicle 18% 18% 20% 25% 19% 19%
Table 15: Ownership of credit cards (individually)
Credit Card ESPN Cricinfo Yahoo Google Rediff ASU

Sample Base 2,185 1,043 920 598 598 7,666
Single Card 18% 23% 16% 13% 21% 18%
Multiple Cards 14% 19% 12% 12% 21% 15%
No Credit Card 68% 58% 72% 75% 58% 67%
118
Table 16: Household asset ownership
Asset ESPN Cricinfo Yahoo Google Rediff ASU

Sample Base 2,185 1,043 920 598 598 7,666
Color TV 95% 93% 91% 90% 95% 93%
Mobile Phone 92% 90% 89% 90% 92% 91%
Bank Account 84% 85% 82% 76% 84% 83%
Fridge 81% 74% 73% 68% 75% 76%
Cable TV connection/DTH 77% 74% 74% 67% 73% 74%
Computer/Laptop 72% 75% 71% 67% 63% 70%
Camera 68% 65% 67% 64% 64% 66%
Landline Phone 67% 62% 65% 58% 61% 64%
Life Insurance 60% 65% 61% 52% 66% 61%
Home 62% 58% 55% 56% 54% 58%
Music System/DVD/MP3 62% 56% 57% 50% 57% 58%
Washing Machine 61% 57% 56% 55% 58% 58%
Debit Card 58% 63% 51% 47% 59% 56%
Credit Card 38% 44% 31% 31% 40% 37%
Fixed Deposits 37% 37% 35% 32% 35% 35%
Medical Insurance/CGHS 35% 36% 31% 30% 35% 34%
Air Conditioner 25% 25% 25% 23% 24% 25%
Microwave 25% 26% 23% 21% 25% 24%
Mutual Funds 24% 27% 19% 16% 24% 23%
Demat Account 22% 24% 18% 16% 23% 21%
Video Camera 21% 20% 22% 22% 18% 20%
Share of Companies 22% 23% 17% 15% 22% 20%
IPod 15% 13% 12% 11% 8% 12%
Chit Fund Deposits 7% 7% 9% 8% 6% 8%
Table 17: Current loan liabilities
Loan ESPN Cricinfo Yahoo Google Rediff ASU

Sample Base 2,185 1,043 920 598 598 7,666
Home Loan 44% 43% 42% 44% 44% 44%
Personal Loan 21% 23% 21% 16% 24% 22%
Two - wheeler Loan 15% 16% 11% 14% 13% 14%
Car Loan 13% 15% 14% 11% 11% 12%
Education Loan 10% 10% 12% 11% 9% 10%
Business Loan 4% 2% 4% 4% 3% 4%
Consumer Durables 4% 3% 2% 2% 3% 3%
Other 0.1% 0.3% 0.0% 0.0% 0.3% 0.2%
None of Above 6% 5% 12% 11% 10% 8%
119
Table 18: Years of experience in using internet
Experience ESPN Cricinfo Yahoo Google Rediff ASU

Sample Base 2,185 1,043 920 598 598 7,666
Less Than 6 Months 6% 6% 9% 8% 6% 7%
6 Months-1 year 9% 6% 10% 7% 9% 9%
1-2 years 13% 12% 19% 22% 11% 14%
2-5 years 30% 20% 26% 27% 28% 28%
5-6 years 13% 15% 11% 11% 15% 13%
6 years and above 29% 42% 25% 25% 33% 30%
Table 19: Place of accessing internet
Place Of Access ESPN Cricinfo Yahoo Google Rediff ASU

Sample Base 2,185 1,043 920 598 598 7,666
Home 66% 63% 65% 61% 53% 62%
Place of work (office / school / college) 78% 84% 74% 76% 86% 80%
Cyber cafe 54% 48% 50% 55% 46% 51%
In transit (while traveling) 8% 10% 6% 6% 9% 8%
Table 20: Type of internet connection at home
Connection Type ESPN Cricinfo Yahoo Google Rediff ASU

Sample Base 1,343 641 566 368 368 4,713
Regular Dial Up 16% 17% 15% 17% 18% 16%
Broadband Dial Up 28% 23% 26% 29% 26% 26%
24 Hrs Broadband 33% 44% 29% 26% 33% 34%
Mobile Connection 7% 5% 6% 5% 6% 6%
Wi Fi Connection 0.7% 2% 2% 1% 1% 1%
Cable 9% 6% 12% 8% 9% 10%
Lease/Dedicated line 0.4% 0.3% 1% 0.0% 0.4% 0.4%
Others 1% 0.9% 0.9% 5% 1% 2%
Don't Know 5% 3% 8% 8% 5% 5%
120
Table 21: Type of internet connection at office
Connection Type ESPN Cricinfo Yahoo Google Rediff ASU

Sample Base 1,761 840 741 482 482 6,178
Regular Dial Up 6% 3% 8% 3% 6% 6%
Broadband Dial Up 23% 19% 23% 27% 23% 23%
24 Hrs Broadband 35% 37% 27% 29% 40% 34%
Mobile Connection 2% 0.2% 3% 2% 2% 2%
Wi Fi Connection 3% 2% 3% 3% 2% 3%
Cable 5% 6% 6% 13% 6% 6%
Lease/Dedicated line 10% 15% 3% 5% 6% 8%
Others 2% 1% 1% 2% 2% 2%
Don't Know 15% 16% 26% 17% 14% 17%
Table 22: Service provider subscribed to at home
Service Provider ESPN Cricinfo Yahoo Google Rediff ASU

Sample Base 1,343 641 566 368 368 4,713
BSNL/Sancharnet 36% 31% 40% 42% 34% 36%
Airtel/Bharti 19% 27% 12% 11% 16% 17%
VSNL / Tata 8% 10% 11% 9% 10% 9%
Local Cable Operator 9% 9% 10% 7% 8% 9%
Sify 7% 5% 5% 6% 6% 6%
MTNL 5% 5% 4% 5% 8% 5%
Reliance 3% 6% 3% 3% 9% 5%
Spectranet 0.1% 0.0% 0.0% 0.3% 0.3% 0.1%
Others 10% 4% 9% 8% 5% 8%
Don't Know 4% 3% 7% 8% 5% 5%
121
Table 23: Service provider subscribed to at office
Service Provider ESPN Cricinfo Yahoo Google Rediff ASU

Sample Base 1,761 840 741 482 482 6,178
BSNL/Sancharnet 25% 23% 33% 27% 30% 27%
Airtel/Bharti 17% 22% 12% 11% 18% 16%
VSNL / Tata 11% 15% 11% 6% 12% 12%
Reliance 7% 4% 5% 4% 5% 5%
Sify 5% 4% 3% 5% 4% 4%
MTNL 3% 3% 4% 6% 6% 4%
Local Cable Operator 4% 4% 5% 6% 4% 4%
Spectranet 0.2% 0.5% 0.4% 0.3% 0.2% 0.3%
Others 9% 7% 8% 11% 6% 8%
Don't Know 19% 19% 21% 24% 15% 19%
Table 24: Frequency of accessing internet from home
Frequency ESPN Cricinfo Yahoo Google Rediff ASU

Sample Base 1,300 620 547 356 356 4,560
Over 5 times a Day 28% 32% 23% 26% 23% 28%
2-5 times a Day 27% 26% 29% 28% 28% 28%
Once Daily 31% 27% 35% 31% 33% 30%
Once In 2-3 Days 8% 8% 7% 9% 10% 8%
Once a Week 4% 5% 4% 4% 4% 4%
1-3 times a Month 0.7% 0.7% 0.8% 0.7% 0.8% 0.7%
Once in More than a Month 0.8% 0.5% 1% 0.3% 1% 1%
Table 25: Frequency of accessing internet from office
Frequency ESPN Cricinfo Yahoo Google Rediff ASU

Sample Base 1,596 762 672 437 437 5,601
Over 5 times a Day 41% 57% 33% 40% 47% 44%
2-5 times a Day 21% 20% 26% 25% 24% 23%
Once Daily 24% 14% 25% 23% 19% 21%
Once In 2-3 Days 8% 3% 7% 8% 7% 6%
Once a Week 4% 4% 5% 3% 2% 4%
1-3 times a Month 1% 0.7% 1% 0.8% 0.6% 1%
Once in More than a Month 1% 0.7% 3% 0.3% 0.3% 1%
122
Table 26: Time of the day accessing internet from home
Time Slot ESPN Cricinfo Yahoo Google Rediff ASU

Sample Base 1,273 608 536 349 349 4,468
Before 9.00 AM 4% 7% 5% 4% 5% 5%
9.00 AM-12.00 Noon 5% 5% 10% 9% 8% 7%
12.00 Noon - 3.00 PM 4% 2% 6% 5% 4% 5%
3.00 PM-6.00 PM 6% 3% 5% 9% 4% 5%
6.00 PM - 9.00 PM 18% 16% 17% 17% 21% 18%
9.00 PM - 12.00 Midnight 41% 45% 33% 32% 38% 37%
After 12.00 Midnight 5% 2% 2% 3% 2% 4%
Throughout the Day 17% 21% 23% 21% 18% 20%
Table 27: Time of the day accessing internet from office
Time Slot ESPN Cricinfo Yahoo Google Rediff ASU

Sample Base 1,594 761 671 436 436 5,592
Before 9.00 AM 2% 1% 2% 3% 2% 2%
9.00 AM-12.00 Noon 19% 18% 23% 17% 23% 20%
12.00 Noon - 3.00 PM 23% 16% 19% 24% 17% 20%
3.00 PM-6.00 PM 15% 10% 16% 12% 11% 13%
6.00 PM - 9.00 PM 7% 6% 9% 9% 8% 8%
9.00 PM - 12.00 Midnight 4% 3% 3% 6% 4% 4%
After 12.00 Midnight 2% 1% 0.7% 1% 2% 1%
Throughout the Day 28% 45% 28% 30% 35% 32%
Table 28: Duration of internet usage from home
Time Spent ESPN Cricinfo Yahoo Google Rediff ASU

Sample Base 1,289 615 543 353 353 4,524
Less than 30 Minutes 10% 15% 11% 11% 13% 12%
30 to 60 Minutes 26% 31% 23% 22% 29% 26%
1-2 Hours 38% 30% 38% 39% 34% 35%
2-5 Hours 21% 18% 19% 19% 19% 20%
5-8 Hours 3% 3% 5% 4% 3% 4%
More than 8 Hours 3% 4% 4% 6% 2% 3%
123
Table 29: Duration of internet usage from office

Sample Base 1,567 748 660 429 429 5,497
30 to 60 Minutes 25% 22% 21% 20% 26% 23%
1-2 Hours 22% 28% 33% 36% 26% 26%
2-5 Hours 19% 15% 14% 15% 18% 17%
5-8 Hours 7% 10% 8% 10% 7% 9%
More than 8 Hours 7% 11% 4% 8% 5% 7%
Table 30: Duration of internet usage during weekdays

Sample Base 1,966 938 828 538 538 6,899
30 to 60 Minutes 17% 18% 20% 17% 19% 17%
1-2 Hours 33% 31% 31% 34% 28% 32%
2-5 Hours 28% 23% 26% 23% 29% 27%
5-8 Hours 9% 10% 9% 11% 8% 9%
More than 8 Hours 7% 12% 9% 11% 8% 9%
Table 31: Duration of internet usage during weekends

Sample Base 1,772 846 746 485 485 6,218
30 to 60 Minutes 13% 18% 15% 14% 16% 15%
1-2 Hours 30% 29% 28% 32% 31% 30%
2-5 Hours 28% 25% 27% 25% 22% 25%
5-8 Hours 11% 10% 12% 11% 9% 11%
More than 8 Hours 9% 13% 9% 10% 10% 11%
124
Table 32: Duration of PC usage from home

Sample Base 1,397 667 588 382 382 4,901
30 to 60 Minutes 20% 20% 19% 19% 22% 20%
1-2 Hours 38% 39% 36% 34% 33% 37%
2-5 Hours 22% 19% 20% 27% 22% 22%
5-8 Hours 7% 4% 10% 8% 7% 7%
More than 8 Hours 5% 7% 7% 8% 5% 6%
Table 33: Duration of PC usage from office

Sample Base 1,633 779 688 447 447 5,730
30 to 60 Minutes 9% 3% 10% 7% 5% 7%
1-2 Hours 15% 13% 18% 16% 16% 15%
2-5 Hours 22% 16% 23% 22% 23% 21%
5-8 Hours 26% 34% 24% 28% 31% 28%
More than 8 Hours 22% 32% 20% 24% 21% 23%
Table 34: Time spent by internet users on watching TV

Sample Base 1,952 931 822 534 534 6,849
30 to 60 Minutes 25% 28% 26% 25% 29% 27%
1-2 Hours 44% 46% 41% 36% 46% 44%
2-5 Hours 13% 10% 13% 13% 11% 12%
5-8 Hours 1% 0.7% 2% 0.9% 0.7% 1%
More than 8 Hours 0.2% 0.1% 0.8% 3% 0.3% 0.5%
125
Table 35: Time spent by internet users on reading newspaper

Sample Base 1,986 948 836 544 544 6,969
30 to 60 Minutes 39% 42% 43% 40% 44% 41%
1-2 Hours 12% 9% 15% 10% 13% 12%
2-5 Hours 1% 0.8% 0.7% 0.7% 0.5% 0.8%
5-8 Hours 0.1% 0.0% 0.1% 0.4% 0.0% 0.1%
More than 8 Hours 0.0% 0.0% 0.0% 0.3% 0.0% 0.1%
Table 36: Time spent by internet users on listening to radio

Sample Base 1,350 644 568 369 369 4,736
30 to 60 Minutes 26% 31% 23% 32% 23% 26%
1-2 Hours 17% 16% 21% 15% 21% 19%
2-5 Hours 5% 4% 6% 5% 5% 5%
5-8 Hours 2% 0.7% 3% 2% 1% 2%
More than 8 Hours 3% 0.4% 2% 2% 1% 2%
Table 37: Professional activities

Sample Base 2,185 1,043 920 598 598 7,666
Job Search 87% 82% 89% 95% 87% 87%
Emailing - work related 87% 88% 82% 83% 88% 86%
Instant messaging 77% 73% 91% 92% 81% 80%
Search work related info 51% 55% 51% 51% 55% 52%
Check business/Financial news 33% 37% 32% 25% 43% 35%
Business/prof. networking 30% 28% 30% 31% 31% 30%
Look for Seminar/workshops 28% 25% 29% 25% 28% 28%
Check business travel info. 20% 23% 22% 17% 26% 21%
None of the Above 1% 0.8% 1% 0.1% 0.7% 0.9%
126
Table 38: Personal activities

Sample Base 2,185 1,043 920 598 598 7,666
Check Sports 100% 100% 100% 100% 100% 100%
Emailing - personal 90% 92% 91% 88% 90% 90%
Check news 78% 75% 91% 92% 89% 82%
Dating/Friendship 70% 56% 83% 88% 72% 72%
Matrimonial search 67% 54% 77% 88% 71% 69%
Chatting 69% 70% 67% 67% 57% 66%
Astrology 59% 46% 80% 87% 71% 65%
Social networking/communities 61% 52% 75% 84% 67% 64%
Search for product information 47% 54% 48% 54% 49% 49%
Share pictures 51% 44% 48% 44% 39% 46%
Check hobby related info 37% 33% 39% 36% 36% 36%
Check cinema content 34% 39% 34% 31% 33% 35%
Check health & lifestyle info 31% 32% 37% 33% 37% 33%
Check personal travel info. 28% 32% 26% 25% 32% 29%
None of the above 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Table 39: Downloading activities

Sample Base 2,185 1,043 920 598 598 7,666
Music 79% 71% 90% 94% 78% 80%
Online games 75% 65% 88% 94% 78% 77%
Mobile contents (ring tones/games) 70% 56% 81% 88% 73% 72%
Educational / Learning material 61% 52% 79% 90% 72% 66%
Screensavers/wallpapers 53% 45% 56% 49% 48% 51%
Movies 40% 37% 38% 38% 29% 37%
Adult content 23% 20% 23% 22% 24% 21%
None of the above 3% 8% 2% 0.6% 4% 4%
127
Table 40: E-commerce related activities

Sample Base 2,163 1,032 911 592 592 7,589
Check financial info 62% 55% 76% 85% 76% 68%
E-greetings 63% 63% 65% 61% 64% 64%
Check real estate info 52% 42% 68% 84% 66% 58%
Net banking 36% 46% 28% 29% 39% 35%
Book train tickets 32% 35% 34% 28% 34% 33%
Buy non-travel products 29% 37% 23% 19% 31% 28%
Online bill payment 27% 35% 22% 21% 28% 27%
Book air tickets 25% 29% 22% 22% 27% 26%
Net telephony 17% 17% 14% 16% 15% 17%
Online stock trading 16% 16% 15% 14% 19% 16%
Book hotels 10% 8% 10% 12% 9% 10%
None of these 8% 8% 5% 1% 4% 6%
Table 41: Online shopping
Online Shopping ESPN Cricinfo Yahoo Google Rediff ASU

Sample Base 2,185 1,043 920 598 598 7,666
Searched only 31% 25% 31% 37% 30% 32%
Both searched and bought 48% 56% 46% 37% 53% 48%
Neither searched nor bought 21% 18% 23% 26% 18% 20%
Table 42: Blogging activities

Sample Base 2,185 1,043 920 598 598 7,666
Check / read blogs at least once a week 29% 30% 31% 27% 27% 28%
Comment on blog post at least once a week 13% 12% 13% 12% 10% 12%
Have a blog site of my own 9% 6% 8% 9% 8% 8%
Check / read blogs less than once a week 5% 6% 4% 5% 6% 5%
Comment on blog post less than once a week 3% 3% 3% 3% 3% 3%
None of the above 61% 61% 62% 65% 63% 64%
128
Table 43: Member of an online community

Sample Base 2,185 1,043 920 598 598 7,666
Member of an online community 52% 52% 45% 45% 39% 47%
Table 44: Membership by type of online community

Sample Base 2,185 1,043 920 598 598 7,666
Alumni & Schools 9% 12% 5% 7% 7% 8%
Computers & Internet 8% 7% 6% 7% 5% 7%
Romance & Relationships 7% 6% 5% 7% 3% 6%
Music 4% 4% 4% 3% 2% 3%
Business / Professional community 3% 4% 3% 2% 4% 3%
Games 3% 4% 3% 1% 3% 3%
Schools & Education 3% 3% 3% 4% 2% 3%
Individuals 2% 3% 3% 2% 1% 2%
Arts & Entertainment 2% 2% 2% 4% 3% 2%
Cultures & Community 3% 2% 1% 3% 0.9% 2%
Company 1% 2% 2% 0.3% 2% 2%
Travel 1% 0.4% 1% 0.3% 2% 1%
Science & History 0.8% 0.7% 2% 1% 0.4% 0.9%
Religion & Beliefs 0.6% 0.6% 1% 0.8% 0.6% 0.8%
Health, Wellness & Fitness 0.7% 0.2% 0.1% 1% 1% 0.7%
Family & Home 0.4% 0.4% 0.7% 0.5% 0.4% 0.7%
Automotive 0.8% 0.9% 0.8% 0.2% 0.2% 0.6%
Fashion & Beauty 0.5% 0.1% 0.8% 0.5% 0.5% 0.5%
Recreation & Sports 0.3% 0.0% 0.4% 0.2% 0.5% 0.5%
Countries & Regional 0.5% 0.5% 0.3% 0.5% 0.1% 0.4%
Hobbies & Crafts 0.4% 0.0% 0.2% 0.4% 0.6% 0.3%
Cities & Neighborhoods 0.2% 0.2% 0.3% 0.2% 0.2% 0.2%
Gay, Lesbian & Bi 0.4% 0.2% 0.3% 0.0% 0.1% 0.2%
Government & Politics 0.3% 0.1% 0.4% 0.0% 0.2% 0.2%
Pets & Animals 0.1% 0.2% 0.2% 0.0% 0.1% 0.2%
Food, Drink & Wine 0.1% 0.0% 0.0% 0.1% 0.1% 0.1%
129
Table 45: Usage of other language websites

Sample Base 2,185 1,043 920 598 598 7,666
Use other language websites 12% 20% 17% 15% 16% 15%
Use only English websites 88% 81% 83% 85% 84% 85%
Table 46: Online activities desired in other languages

Sample Base 2,185 1,043 920 598 598 7,666
Email 67% 59% 67% 62% 63% 65%
Chatting 54% 48% 53% 52% 46% 52%
Entertainment 50% 50% 55% 47% 49% 51%
Online news 34% 36% 42% 35% 40% 37%
Search information 36% 34% 40% 34% 37% 36%
Online learning / education 32% 27% 37% 38% 35% 34%
Astrology 24% 20% 28% 27% 26% 26%
Online shopping 20% 19% 18% 22% 21% 21%
Travel related information 16% 16% 21% 19% 24% 19%
Matrimony 16% 14% 19% 17% 17% 16%
Blog 16% 14% 15% 13% 16% 15%
Not Interested 17% 21% 17% 19% 18% 17%
Table 47: Problems faced while surfing the internet
Problems Faced ESPN Cricinfo Yahoo Google Rediff ASU

Sample Base 2,185 1,043 920 598 598 7,666
Slow website opening 62% 57% 63% 62% 62% 62%
Virus / spyware 53% 56% 54% 56% 49% 52%
Spam / junk mails 56% 58% 46% 46% 53% 52%
Unsolicited ads/pop-ups 48% 55% 42% 39% 47% 46%
Difficult to connect 35% 26% 38% 41% 33% 34%
Lack of response to queries 28% 29% 32% 29% 26% 29%
Cumbersome navigation 14% 15% 13% 16% 14% 14%
Lack of local language content 10% 6% 9% 11% 12% 10%
Never faced any problem 8% 7% 8% 8% 10% 8%
Others 1% 2% 2% 2% 1% 2%
130
Table 48: Top of mind unaided recall - all websites

Sample Base 2,139 1,021 900 585 585 7,504
Google 35% 38% 22% 51% 16% 31%
Yahoo 24% 21% 57% 23% 25% 28%
Rediff 9% 8% 5% 6% 37% 11%
Orkut 7% 7% 3% 4% 3% 5%
Gmail 3% 4% 2% 3% 4% 3%
Hotmail 1% 3% 0.6% 4% 1% 2%
Indiatimes 0.7% 2% 0.6% 0.2% 0.8% 1%
Contest2win 0.8% 1% 0.2% 0.0% 2% 0.8%
MSN 0.5% 0.2% 0.0% 0.4% 0.3% 0.6%
Funmaza 0.0% 0.0% 0.0% 0.0% 0.0% 0.6%
Sify 0.2% 0.4% 0.1% 2% 0.1% 0.5%
Moneycontrol 1% 0.1% 0.2% 0.0% 0.1% 0.4%
Microsoft 0.4% 0.2% 0.0% 0.1% 0.2% 0.4%
Ebay 0.6% 0.4% 0.0% 0.0% 0.0% 0.4%
India 0.6% 0.0% 0.2% 0.3% 0.3% 0.4%
Espnstar 1% 0.2% 0.0% 0.0% 0.0% 0.4%
You tube 0.2% 1% 0.2% 0.0% 0.0% 0.4%
Naukri 0.2% 0.4% 0.1% 0.3% 0.2% 0.3%
Wikipedia 0.3% 0.1% 0.0% 0.0% 0.4% 0.3%
WWE 0.3% 0.0% 0.0% 0.0% 0.1% 0.3%
India games 0.7% 0.0% 0.0% 0.0% 0.0% 0.3%
Cricinfo 0.1% 2% 0.0% 0.0% 0.0% 0.3%
ICICIDirect 0.3% 0.0% 0.0% 0.0% 0.4% 0.3%
Sharekhan 0.9% 0.1% 0.0% 0.0% 0.1% 0.3%
Nokia 0.3% 0.0% 0.3% 0.0% 0.3% 0.2%
Santabanta 0.3% 0.0% 0.0% 0.0% 0.3% 0.2%
Freshersworld 0.1% 0.6% 0.0% 0.0% 0.0% 0.2%
Howstuffworks 0.3% 0.9% 0.0% 0.0% 0.0% 0.2%
IRCTC 0.0% 0.2% 0.0% 0.0% 0.0% 0.2%
NDTV 0.0% 0.7% 0.0% 0.0% 0.0% 0.2%
Raaga 0.1% 0.0% 0.7% 0.0% 0.0% 0.2%
Sony 0.1% 0.0% 0.1% 0.0% 0.4% 0.2%
Ebizel 0.0% 0.6% 0.0% 0.0% 0.0% 0.2%
Monster 0.2% 0.0% 0.1% 0.0% 0.1% 0.1%
Reliance 0.1% 0.0% 0.0% 0.0% 0.0% 0.1%
BSNL 0.0% 0.0% 0.0% 0.0% 0.0% 0.1%
Download 0.0% 0.4% 0.2% 0.0% 0.0% 0.1%
Hi5 0.1% 0.0% 0.0% 0.0% 0.0% 0.1%
Hpindia 0.2% 0.0% 0.0% 0.0% 0.0% 0.1%
Indiafm 0.2% 0.0% 0.0% 0.0% 0.4% 0.1%
Manoramaonline 0.0% 0.1% 0.0% 1% 0.2% 0.1%
Timesjob 0.1% 0.1% 0.0% 0.0% 0.2% 0.1%
Timesofindia 0.0% 0.1% 0.0% 0.0% 0.0% 0.1%
Makemytrip 0.2% 0.0% 0.0% 0.0% 0.0% 0.1%
131
Zapak 0.2% 0.0% 0.2% 0.0% 0.1% 0.1%
Bharatmatrimony 0.0% 0.0% 0.0% 0.0% 0.7% 0.1%
Economictimes 0.0% 0.0% 0.0% 0.0% 0.4% 0.1%
Indiabulls 0.0% 0.0% 0.0% 0.0% 0.0% 0.1%
Indiainfoline 0.1% 0.0% 0.0% 0.0% 0.0% 0.1%
ICICIbank 0.0% 0.0% 0.0% 0.0% 0.1% 0.0%
BBC 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
CBSE 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
NSEindia 0.1% 0.0% 0.0% 0.0% 0.0% 0.0%
Yatra 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
123Greetings 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Amazon 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
HDFC 0.0% 0.1% 0.0% 0.0% 0.0% 0.0%
Indiamart 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Indianexpress 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Indianrailways 0.0% 0.1% 0.0% 0.0% 0.0% 0.0%
Indya 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Samachar 0.0% 0.1% 0.0% 0.0% 0.0% 0.0%
Shaadi 0.0% 0.0% 0.0% 0.1% 0.0% 0.0%
VSNL 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Rcm business 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Mail2 web 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Airtel 0.0% 0.2% 0.0% 0.0% 0.0% 0.0%
Others 9% 8% 7% 7% 5% 9%
132
Table 49: Most used website - all websites

Sample Base 2,172 1,036 915 594 594 7,621
Google 33% 38% 23% 51% 19% 31%
Yahoo 22% 20% 58% 20% 18% 26%
Rediff 10% 8% 6% 5% 37% 11%
Orkut 11% 9% 4% 7% 4% 8%
Gmail 5% 5% 2% 5% 4% 4%
Hotmail 1% 0.7% 0.7% 4% 0.9% 2%
Indiatimes 0.5% 1% 0.2% 0.1% 0.6% 1%
Sify 0.3% 0.5% 0.0% 1% 0.1% 0.7%
Wikipedia 0.3% 2% 0.2% 0.0% 0.0% 0.5%
Moneycontrol 0.5% 1% 0.2% 0.0% 0.2% 0.5%
Naukri 0.3% 0.5% 0.2% 0.4% 0.5% 0.4%
MSN 0.4% 0.4% 0.0% 0.1% 0.1% 0.4%
Contest2win 0.2% 0.6% 0.3% 0.0% 1% 0.4%
Ebay 0.4% 0.4% 0.2% 0.0% 0.0% 0.3%
Icicidirect 0.3% 0.1% 0.0% 0.0% 0.4% 0.3%
Santabanta 0.5% 0.1% 0.1% 0.0% 0.1% 0.3%
Download 0.2% 0.5% 0.0% 0.0% 1% 0.3%
WWE 0.3% 0.1% 0.0% 0.0% 0.0% 0.3%
Icicibank 0.0% 0.2% 0.0% 0.0% 0.1% 0.2%
Monster 0.1% 0.1% 0.1% 0.0% 0.2% 0.2%
Nseindia 0.3% 0.0% 0.0% 0.0% 0.0% 0.2%
Youtube 0.2% 0.2% 0.0% 0.5% 0.2% 0.2%
Bseindia 0.2% 0.0% 0.4% 0.1% 0.0% 0.2%
Espnstar 0.8% 0.0% 0.0% 0.0% 0.0% 0.2%
Raaga 0.0% 0.1% 0.0% 0.0% 0.1% 0.1%
Sharekhan 0.1% 0.1% 0.0% 0.1% 0.4% 0.1%
Timesjob 0.0% 0.1% 0.0% 0.0% 0.0% 0.0%
Others 11% 12% 5% 6% 12% 12%
133
Table 50: Preferred website for emailing

Sample Base 2,185 1,043 920 598 598 7,666
Yahoo 51% 47% 74% 53% 35% 51%
Gmail 27% 30% 12% 25% 15% 22%
Rediff 16% 14% 9% 13% 45% 18%
Hotmail 5% 7% 3% 8% 4% 6%
Sify 0.3% 0.9% 0.5% 0.7% 0.2% 0.9%
Indiatimes 0.5% 0.5% 0.6% 0.1% 0.2% 0.8%
Sancharnet/BSNL 0.2% 0.4% 2% 0.0% 0.8% 0.6%
VSNL 0.2% 0.2% 0.4% 0.6% 0.4% 0.5%
Lycos 0.1% 0.0% 0.0% 0.1% 0.2% 0.1%
AOL 0.2% 0.0% 0.0% 0.1% 0.0% 0.1%
Table 51: Multiple user shares of email websites

Sample Base 2,185 1,043 920 598 598 7,666
Yahoo 91% 92% 96% 90% 81% 91%
Gmail 70% 77% 53% 66% 55% 64%
Rediff 62% 55% 55% 62% 88% 61%
Hotmail 42% 43% 35% 41% 36% 40%
Indiatimes 22% 22% 15% 18% 22% 21%
Sify 16% 17% 15% 13% 13% 16%
Sancharnet/BSNL 8% 7% 11% 7% 8% 8%
VSNL 4% 8% 4% 8% 5% 5%
AOL 3% 3% 5% 3% 3% 3%
Lycos 2% 3% 2% 2% 3% 2%
Others 4% 3% 4% 5% 4% 4%
134
Table 52: No of email account
No. Of Email A/C ESPN Cricinfo Yahoo Google Rediff ASU

Sample Base 2,185 1,043 920 598 598 7,666
One 10% 9% 14% 12% 13% 12%
Two 23% 23% 27% 23% 23% 24%
Three 29% 26% 28% 30% 29% 28%
Four 20% 23% 15% 20% 17% 19%
Five or more 18% 20% 16% 15% 19% 18%
Average email ids 3.3 3.4 3.0 3.2 3.2 3.2
Table 53: Preferred website for job search

Sample Base 1,904 909 802 521 521 6,682
Naukri 41% 43% 26% 14% 38% 36%
Monster 32% 29% 22% 19% 21% 27%
Timesjobs 13% 12% 11% 11% 11% 13%
Google 2% 4% 5% 42% 3% 6%
Yahoo 0.9% 0.6% 22% 0.8% 1% 4%
Rediff 0.4% 1% 1% 0.5% 17% 2%
Indiatimes 0.7% 0.6% 2% 0.2% 2% 2%
Freshersworld 2% 3% 0.8% 4% 0.7% 1%
Jobs 0.9% 0.4% 0.6% 2% 0.4% 1%
Jobsahead 0.7% 2% 0.6% 0.9% 2% 1%
Jobstreet 1% 0.8% 0.3% 0.4% 0.0% 0.7%
Jobsearch 0.4% 0.0% 0.3% 0.1% 0.1% 0.6%
Clickjobs 0.3% 0.2% 0.1% 1% 0.0% 0.5%
Devnetjobs 0.1% 0.0% 0.1% 0.0% 0.0% 0.1%
Jobsindia 0.0% 0.2% 0.4% 0.2% 0.0% 0.1%
Others 5% 4% 6% 4% 5% 5%
135
Table 54: Preferred website for mobile content

Sample Base 1,554 741 654 425 425 5,451
Yahoo 11% 5% 48% 11% 13% 14%
Rediff 9% 12% 10% 5% 52% 13%
Google 6% 7% 5% 64% 3% 11%
Nokia 11% 11% 2% 1% 4% 9%
Indiatimes 8% 9% 6% 3% 6% 7%
Mobile9 4% 4% 2% 1% 3% 4%
Ringtones 1% 6% 3% 0.5% 0.1% 3%
Hutch 4% 3% 0.7% 2% 3% 3%
Funmaza 4% 3% 2% 1% 2% 3%
Airtel 4% 4% 2% 0.3% 3% 3%
Mobango 3% 3% 0.8% 0.5% 1% 2%
Zedge 3% 3% 2% 0.1% 0.0% 2%
Sify 1% 2% 2% 2% 1% 2%
Sonyericsson 1% 3% 0.4% 0.5% 0.4% 1%
Santabanta 1% 0.4% 0.1% 0.1% 0.2% 0.8%
Games 0.9% 2% 0.7% 0.4% 0.5% 0.7%
Masti4India 1% 0.0% 0.4% 0.0% 0.4% 0.7%
Tagtag 0.6% 2% 0.2% 0.1% 0.0% 0.7%
Mobileringtones 0.5% 0.7% 0.1% 0.1% 0.0% 0.6%
Freeringtones 2% 0.2% 0.2% 0.0% 0.0% 0.6%
R World 0.3% 1% 0.2% 0.0% 0.8% 0.6%
Motozone 0.5% 0.4% 0.0% 0.0% 0.0% 0.6%
Cooltoad 1% 0.1% 0.0% 0.1% 0.0% 0.5%
Download 0.4% 0.1% 0.2% 0.2% 0.6% 0.5%
Getjar 0.6% 0.3% 1% 0.4% 0.0% 0.5%
Mauj 0.6% 0.8% 1% 0.2% 0.2% 0.5%
Papuyaar 0.0% 0.0% 0.2% 0.0% 0.4% 0.4%
Samsungmobile 0.4% 0.4% 0.0% 0.5% 0.0% 0.4%
Cellebrum 0.3% 1% 0.4% 0.0% 0.0% 0.4%
MSN 0.3% 0.1% 0.6% 0.1% 0.1% 0.4%
Zapak 0.1% 0.1% 0.2% 0.1% 0.3% 0.3%
Idea 0.3% 0.6% 0.0% 0.0% 0.1% 0.2%
Hungama 0.2% 0.3% 0.0% 0.0% 0.0% 0.2%
Indiafm 0.2% 0.0% 0.2% 0.0% 0.0% 0.2%
Raaga 0.2% 0.0% 0.1% 0.5% 0.0% 0.2%
Dotsis 0.1% 0.9% 0.1% 0.0% 0.0% 0.2%
BSNL 0.3% 0.2% 0.1% 0.0% 0.0% 0.2%
Apniisp 0.3% 0.0% 0.0% 0.2% 0.0% 0.2%
Others 18% 15% 10% 5% 5% 15%
136
Table 55: Preferred website for travel products

Sample Base 1,524 727 642 417 417 5,347
Yatra 23% 18% 11% 5% 8% 16%
Makemytrip 19% 19% 8% 4% 13% 15%
IRCTC 12% 21% 9% 4% 16% 13%
Google 8% 4% 7% 70% 6% 13%
Yahoo 4% 2% 49% 2% 8% 10%
Rediff 4% 2% 4% 1% 31% 6%
Indiatimes 4% 4% 3% 2% 2% 3%
Travel 3% 5% 0.3% 1% 0.1% 3%
Travelguru 3% 2% 1% 0.0% 4% 2%
Cleartrip 2% 4% 0.5% 1% 1% 2%
Airdeccan 2% 1% 0.5% 0.3% 2% 1%
Airindia 2% 1% 0.1% 0.7% 0.0% 1%
Sify 0.3% 0.3% 1% 0.0% 0.1% 0.9%
Travel India 1% 0.5% 0.1% 0.1% 0.5% 0.8%
Rajtravels 1% 1% 0.5% 0.5% 0.0% 0.8%
Jetairways 1% 0.0% 0.2% 0.2% 2% 0.7%
MSN 0.3% 0.0% 0.4% 4% 0.3% 0.7%
Tours 0.7% 2% 0.2% 0.2% 0.3% 0.7%
Goair 0.5% 0.9% 0.2% 0.0% 0.1% 0.4%
Spicejet 0.3% 0.4% 0.4% 0.1% 0.2% 0.4%
Indiatravels 0.3% 0.0% 0.9% 0.2% 0.0% 0.4%
Indianairlines 0.1% 0.0% 0.1% 0.2% 2% 0.3%
Incredibleindia 0.3% 0.4% 0.0% 0.0% 0.0% 0.3%
Hotels 0.3% 0.1% 0.0% 0.0% 0.0% 0.3%
Flykingfisher 0.1% 0.5% 0.0% 0.0% 0.0% 0.2%
Travelocity 0.0% 0.9% 0.0% 0.0% 0.0% 0.2%
KSRTC 0.0% 0.5% 0.1% 0.0% 0.0% 0.2%
Thomascook 0.3% 0.0% 0.0% 0.0% 0.0% 0.1%
Sitatours 0.1% 0.0% 0.0% 0.0% 0.0% 0.1%
Airsahara 0.0% 0.0% 0.0% 0.1% 0.0% 0.0%
Others 10% 10% 3% 3% 5% 10%
137
Table 56: Preferred website for matrimony

Sample Base 1,496 714 630 409 409 5,249
Shaadi 36% 31% 17% 9% 22% 27%
Bharatmatrimony 27% 37% 19% 16% 29% 27%
Google 2% 0.3% 0.9% 54% 0.6% 7%
Yahoo 3% 0.5% 37% 1% 2% 7%
Jeevansaathi 6% 6% 4% 3% 4% 5%
Matrimony 4% 3% 3% 4% 3% 5%
Rediff 0.8% 2% 3% 0.7% 33% 4%
Simplymarry 3% 3% 2% 2% 2% 3%
Tamilmatrimony 2% 7% 3% 0.5% 2% 3%
Matrimonial 2% 0.8% 4% 1% 0.3% 2%
Telugumatrimony 2% 4% 0.1% 0.5% 0.3% 1%
Indiamatrimony 3% 0.4% 0.0% 0.0% 0.1% 1%
Keralamatrimony 1% 0.6% 1% 0.7% 0.0% 0.9%
Indiatimes 0.4% 0.0% 0.5% 0.0% 1% 0.9%
MSN 0.0% 0.1% 0.2% 4% 0.0% 0.7%
Indianmatrimony 1% 0.1% 0.2% 0.1% 0.6% 0.6%
Sify 0.2% 0.0% 0.7% 0.3% 0.2% 0.5%
Punjabmatrimony 0.0% 0.2% 0.4% 0.9% 0.0% 0.2%
Matchmaker 0.3% 0.0% 0.1% 0.4% 0.4% 0.2%
Oriyamatrimony 0.3% 0.0% 1% 0.0% 0.0% 0.2%
Bengalimatrimony 0.2% 0.4% 0.2% 0.0% 0.0% 0.2%
Marathimatrimony 0.2% 0.0% 0.3% 0.0% 0.1% 0.1%
Gujuratimatrimony 0.0% 0.3% 0.2% 0.0% 0.0% 0.1%
Agarwal2Agarwal 0.2% 0.0% 0.0% 0.0% 0.0% 0.1%
Hindimatrimony 0.1% 0.0% 0.0% 0.0% 0.0% 0.0%
Urdumatrimony 0.1% 0.0% 0.0% 0.0% 0.0% 0.0%
Sindhimatrimony 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Others 5% 5% 3% 3% 0.3% 5%
138
Table 57: Preferred website for financial news/info

Sample Base 1,422 679 599 389 389 4,991
Google 8% 5% 6% 79% 5% 15%
Yahoo 8% 5% 54% 4% 8% 14%
Moneycontrol/CNBC 15% 24% 6% 4% 15% 11%
Rediff 4% 4% 5% 3% 37% 7%
ICICI Direct/ICICI Bank 7% 10% 4% 2% 7% 6%
NDTV/NDTVprofit 4% 8% 1% 0.4% 4% 4%
Indiatimes 5% 5% 4% 0.7% 3% 4%
Sharekhan 5% 5% 4% 0.3% 3% 4%
Economictimes 3% 4% 0.6% 0.4% 2% 3%
Stockmarket 3% 1% 0.6% 0.0% 0.4% 3%
Sify 0.9% 1% 0.7% 2% 1% 2%
Financialnews 1% 0.7% 0.7% 0.0% 0.5% 1%
CNN 3% 0.7% 0.2% 0.0% 0.1% 1%
MSN 0.8% 0.6% 2% 0.3% 0.1% 1%
NSE 1% 3% 2% 0.1% 2% 1%
Timesofindia 1% 0.5% 0.5% 0.9% 0.1% 1%
Financialexpress 2% 2% 0.3% 0.0% 0.1% 1%
Business 1% 0.7% 0.6% 0.2% 1% 0.9%
Indiabulls 0.4% 0.6% 1% 0.0% 2% 0.9%
BBC 2% 0.6% 0.1% 0.1% 0.0% 0.9%
HDFC 2% 0.5% 1% 0.0% 0.5% 0.8%
Efinancialnews 1% 0.1% 0.0% 0.0% 0.1% 0.6%
Zeebusiness 0.8% 0.4% 0.0% 0.0% 0.0% 0.5%
Indiainfoline 0.7% 1% 0.0% 0.0% 0.9% 0.5%
Ibnlive 1% 0.0% 0.0% 0.3% 0.2% 0.5%
Kotaksecurities 0.7% 0.0% 0.2% 0.0% 0.7% 0.4%
Manoramaonline 0.1% 0.0% 0.0% 0.0% 0.2% 0.4%
Equitymaster 0.1% 0.9% 0.0% 0.4% 0.5% 0.3%
Valueresearch 0.2% 0.0% 0.0% 0.0% 0.1% 0.2%
Reliancemoney 0.1% 0.2% 0.0% 0.3% 0.0% 0.2%
Karvey 0.3% 0.0% 0.1% 0.1% 0.0% 0.2%
Capitalmarket 0.1% 0.1% 0.2% 0.0% 0.0% 0.1%
5Paisa 0.1% 0.0% 0.0% 0.0% 0.0% 0.1%
Others 16% 17% 4% 2% 6% 13%
139
Table 58: Preferred website for cinema

Sample Base 1,590 759 669 435 435 5,579
Yahoo 8% 4% 54% 4% 7% 12%
Google 4% 2% 7% 71% 5% 10%
Rediff 2% 3% 4% 0.3% 36% 5%
Bollywood 9% 4% 1% 0.9% 2% 5%
PVR Cinemas 7% 6% 2% 2% 3% 5%
Indiafm 6% 7% 2% 0.6% 6% 4%
Cinema 4% 2% 0.7% 0.3% 2% 4%
Indiatimes 3% 3% 2% 0.4% 2% 3%
Movies 2% 2% 2% 0.7% 1% 3%
Santabanta 5% 2% 2% 0.5% 0.6% 3%
Sify 2% 2% 3% 0.8% 3% 3%
Tamilcinemas 2% 5% 1% 0.5% 1% 2%
Idlebrain 3% 4% 0.5% 2% 4% 2%
Indiaglitz 3% 2% 0.5% 2% 1% 2%
Imdb 0.9% 4% 0.3% 0.5% 0.4% 1%
Zeecinemas 2% 1% 0.7% 0.0% 0.5% 1%
Funcinemas 1% 1% 0.6% 0.5% 0.2% 1%
Raaga 1% 4% 2% 0.6% 0.8% 1%
Indiancinema 2% 1% 0.6% 0.4% 0.5% 1%
Youtube 2% 0.2% 0.4% 0.3% 0.8% 1%
Inox 2% 1% 0.3% 0.7% 1% 1%
MSN 0.1% 0.0% 0.5% 4% 1% 1%
Thecinema 0.9% 5% 0.0% 0.0% 0.1% 0.9%
Adlabs 1% 2% 0.0% 0.0% 0.8% 0.9%
Satyamcinema 0.7% 3% 0.7% 0.0% 0.1% 0.9%
Teluguone 0.9% 0.5% 0.0% 0.0% 1% 0.8%
Galatta 0.7% 0.2% 3% 0.0% 0.0% 0.7%
Indya 1% 0.8% 0.9% 0.0% 0.1% 0.7%
Cinemax 0.6% 0.7% 0.1% 0.7% 0.8% 0.7%
Andhravilas 1% 0.6% 0.1% 0.5% 0.0% 0.6%
Hollywood 0.9% 0.4% 0.3% 0.0% 1% 0.6%
Starmovies 0.7% 0.0% 0.3% 0.0% 1% 0.6%
Filmfare 0.7% 1% 0.0% 0.0% 0.0% 0.5%
Musicindiaonline 0.1% 3% 0.1% 0.0% 0.0% 0.5%
NDTV 0.2% 0.9% 0.0% 0.0% 0.1% 0.5%
Timesofindia 0.1% 0.6% 0.0% 0.0% 0.0% 0.5%
Smashits 0.4% 0.2% 0.0% 0.1% 0.9% 0.4%
Malayalamcinema 0.5% 0.5% 0.0% 0.3% 0.0% 0.3%
Chitraloka 0.6% 0.3% 0.0% 0.0% 0.5% 0.3%
Yashrajfilms 0.4% 1% 0.0% 0.0% 0.0% 0.3%
Prasad2 0.5% 0.1% 0.7% 0.1% 0.1% 0.3%
Sonypictures 0.7% 0.3% 0.0% 0.0% 0.0% 0.3%
Cinesouth 0.1% 0.3% 0.4% 0.7% 0.0% 0.2%
Funmala 0.3% 0.1% 0.2% 0.1% 0.0% 0.2%
Glamsham 0.1% 0.0% 0.0% 0.4% 0.0% 0.1%
Others 17% 19% 7% 5% 14% 15%
140
Table 59: Preferred website for online share/stock trading

Sample Base 276 132 116 75 75 967
ICICI Direct 33% 37% 46% 26% 38% 35%
Sherkhan 22% 27% 19% 27% 31% 25%
Indiabulls 7% 7% 20% 0.0% 4% 7%
Kotaksecurities 4% 5% 0.4% 6% 0.4% 4%
5Paisa 3% 3% 3% 0.0% 3% 3%
BSE 7% 4% 0.2% 1% 2% 3%
NSE 4% 3% 4% 0.0% 4% 3%
Geojit 3% 2% 0.0% 2% 7% 3%
Religare 2% 4% 3% 3% 0.1% 2%
hdfcsec 3% 2% 0.3% 0.0% 5% 2%
Reliancemoney 0.3% 0.2% 0.0% 0.0% 1% 1%
Karvy 2% 0.0% 0.0% 0.0% 0.4% 0.5%
Angeltrade 0.5% 0.2% 0.0% 0.0% 0.2% 0.3%
Others 10% 7% 4% 36% 6% 13%
141
Table 60: Preferred website for games

Sample Base 1,615 770 680 442 442 5,665
Yahoo 13% 14% 60% 10% 15% 19%
Zapak 21% 22% 8% 6% 9% 15%
Google 5% 5% 4% 65% 3% 10%
Games 9% 6% 1% 2% 3% 7%
Miniclip 5% 5% 2% 1% 6% 4%
Rediff 0.4% 2% 2% 0.8% 36% 4%
Indiagames 4% 2% 1% 0.7% 3% 3%
Contest2Win 5% 4% 2% 0.3% 2% 3%
MSN 0.9% 0.3% 2% 4% 0.6% 2%
Onlinegames 2% 2% 0.3% 0.8% 0.3% 2%
Indiatimes 2% 3% 0.1% 0.0% 0.9% 2%
Easports 4% 2% 2% 0.3% 0.1% 2%
Download 2% 1% 0.4% 0.0% 2% 1%
Cricinfo 0.8% 4% 0.0% 0.1% 0.6% 1%
Games2win 0.3% 5% 0.5% 0.0% 0.2% 1%
Sify 0.5% 0.2% 1% 0.0% 0.1% 0.9%
Freeonlinegames 1% 0.7% 1% 0.4% 0.8% 0.8%
Bigfishgames 0.3% 0.8% 0.8% 0.4% 0.1% 0.6%
Hungama 0.5% 2% 0.0% 0.4% 2% 0.6%
Freegames 0.4% 0.5% 0.9% 0.0% 0.0% 0.5%
Cartoonnetwork 0.6% 0.3% 0.2% 0.7% 0.0% 0.4%
Funmaza 0.4% 0.0% 0.6% 0.4% 0.7% 0.4%
Funtoosh 0.1% 0.4% 2% 0.3% 0.0% 0.4%
Sports 0.0% 0.8% 0.0% 0.0% 0.6% 0.4%
Stickcricket 0.1% 2% 0.0% 0.1% 0.9% 0.4%
Gamesonline 0.4% 0.8% 0.4% 0.2% 0.3% 0.4%
Realarcade 0.4% 0.7% 0.0% 0.0% 0.3% 0.3%
Gamehouse 0.0% 0.0% 0.1% 0.1% 0.0% 0.3%
Gamespot 0.3% 0.8% 0.0% 0.0% 0.3% 0.3%
Santabanta 0.3% 0.4% 0.1% 0.0% 0.2% 0.3%
Gamezone 0.5% 0.3% 0.0% 0.4% 0.1% 0.3%
Playgames 0.1% 0.0% 0.0% 0.3% 0.8% 0.2%
Gamesworld 0.3% 0.1% 0.0% 0.3% 0.0% 0.2%
Toondisneyindia 0.0% 0.1% 0.0% 0.7% 0.2% 0.2%
Arcade 0.3% 0.5% 0.0% 0.1% 0.1% 0.2%
Others 19% 13% 7% 5% 12% 16%
142
Table 61: Preferred website for online shopping

Sample Base 1,559 744 656 427 427 5,469
Ebay 42% 40% 25% 13% 18% 31%
Rediff 22% 24% 18% 7% 63% 24%
Google 5% 6% 5% 60% 0.4% 10%
Yahoo 4% 3% 41% 3% 4% 8%
Indiatimes 7% 9% 3% 2% 5% 6%
Futurebazaar 7% 6% 2% 7% 2% 6%
Shopping 2% 0.7% 0.0% 1% 1% 3%
Sify 0.9% 3% 1% 1% 2% 2%
Indiaplaza 1% 2% 1% 0.0% 2% 1%
Onlineshopping 0.9% 0.9% 0.0% 0.2% 0.3% 1%
Amazon 0.4% 3% 0.0% 0.0% 0.0% 0.9%
MSN 0.4% 0.0% 2% 4% 0.1% 0.9%
Timesofindia 0.3% 0.2% 0.0% 0.0% 0.1% 0.4%
Others 7% 3% 2% 3% 3% 6%
143
Table 62: Preferred website for online news

Sample Base 1,769 844 745 484 484 6,206
Yahoo 6% 6% 64% 11% 7% 14%
NDTV 16% 18% 3% 2% 8% 12%
Google 6% 4% 4% 60% 5% 10%
Rediff 6% 14% 3% 3% 48% 10%
Indiatimes 7% 6% 3% 2% 4% 7%
Aajtak 7% 2% 1% 1% 2% 5%
BBC 6% 4% 2% 0.9% 3% 5%
CNN 5% 4% 2% 2% 1% 4%
MSN 4% 1% 2% 4% 0.5% 3%
Timesofindia 4% 4% 3% 0.5% 2% 3%
Ibnlive 4% 6% 0.3% 0.7% 3% 3%
Thehindu 3% 4% 0.8% 0.0% 0.1% 2%
Manoramaonline 3% 0.5% 1% 2% 0.5% 2%
Zeenews 3% 2% 0.5% 0.4% 0.5% 2%
Sify 1% 0.7% 1% 0.0% 0.4% 2%
Eenadu 1% 4% 1% 0.8% 2% 2%
Jagran 0.6% 3% 0.9% 0.6% 1% 1%
CNBC 2% 0.4% 0.4% 1% 0.3% 1%
Dinamalar 0.4% 3% 2% 0.0% 1% 0.9%
TV9 1% 0.0% 0.0% 0.9% 0.0% 0.7%
Starnews 2% 0.6% 0.0% 0.2% 0.0% 0.7%
Hindustantimes 0.9% 0.5% 0.4% 0.7% 0.8% 0.6%
DD News 1% 0.0% 0.0% 0.4% 0.1% 0.6%
Times 0.9% 0.1% 0.1% 0.0% 0.0% 0.6%
Moneycontrol 0.4% 0.3% 0.0% 0.1% 2% 0.4%
Economictimes 0.0% 0.6% 0.4% 0.1% 0.9% 0.3%
Esakal 0.1% 0.5% 0.5% 0.0% 0.1% 0.3%
Hinduonnet 0.1% 0.1% 0.0% 0.0% 0.4% 0.2%
Midday 0.0% 0.4% 0.2% 0.0% 0.0% 0.2%
Webduniya 0.1% 0.1% 0.1% 0.0% 0.2% 0.1%
Others 9% 12% 3% 6% 7% 9%
144
Table 63: Preferred website for friendship/dating

Sample Base 1,536 733 647 420 420 5,390
Orkut 42% 44% 24% 16% 20% 32%
Yahoo 22% 18% 57% 17% 19% 24%
Google 5% 6% 3% 55% 2% 9%
Rediff 4% 6% 5% 1% 39% 7%
Fropper 3% 3% 1% 2% 3% 3%
Date 3% 4% 0.2% 0.4% 1% 3%
Indiatimes 2% 2% 0.0% 0.4% 2% 2%
Adultfriendfinder 2% 1% 0.2% 0.9% 0.3% 2%
Friends 1% 0.8% 0.0% 0.0% 0.0% 2%
Hi5 2% 0.6% 2% 0.4% 1% 1%
Friendfinder 2% 1% 0.5% 0.3% 0.6% 1%
MSN 0.5% 0.6% 1% 4% 0.4% 1%
Friendship 0.6% 0.5% 0.8% 0.0% 0.2% 1%
Tagged 0.8% 3% 0.2% 0.3% 0.7% 0.9%
Sify 0.2% 0.0% 0.5% 0.0% 0.1% 0.5%
Desimartini 0.1% 0.0% 0.9% 0.8% 0.5% 0.5%
Batchmates 0.3% 0.1% 0.1% 0.0% 0.1% 0.3%
Friendster 0.3% 0.3% 0.8% 0.4% 0.1% 0.3%
Match 0.0% 0.5% 0.4% 0.0% 0.1% 0.2%
Others 9% 9% 3% 1% 10% 9%
145
Table 64: Preferred website for music

Sample Base 1,681 802 708 460 460 5,898
Raaga 26% 31% 11% 10% 13% 21%
Yahoo 7% 6% 48% 2% 9% 11%
Google 3% 2% 5% 58% 2% 8%
Music 4% 3% 1% 1% 0.9% 4%
Musicindiaonline 4% 8% 0.8% 1% 5% 4%
Cooltoad 5% 4% 4% 1% 4% 4%
Rediff 1% 0.7% 3% 1% 26% 3%
Mp3 3% 1% 0.6% 1% 3% 2%
Youtube 3% 0.4% 2% 2% 0.8% 2%
Tamilsongs 3% 3% 2% 0.1% 0.9% 2%
Smashits 2% 2% 0.8% 1% 1% 2%
Papuyaar 2% 3% 0.6% 0.6% 0.7% 2%
Songs 1% 2% 0.5% 0.2% 3% 2%
Mtv 3% 2% 0.1% 0.3% 0.1% 2%
Indiatimes 0.7% 1% 0.2% 0.1% 2% 1%
Apniisp 1% 1% 0.8% 0.8% 2% 1%
Dishant 0.9% 0.8% 0.4% 3% 1% 1%
Sify 0.5% 0.2% 1% 0.5% 2% 1%
Emusic 3% 0.0% 0.7% 0.0% 0.0% 1%
Livewire 2% 0.1% 0.3% 0.4% 2% 1%
Indiafm 1% 1% 1% 0.3% 2% 1%
Pz10 1% 0.6% 0.4% 0.7% 0.0% 0.9%
Andhravilas 0.4% 2% 0.9% 0.0% 0.4% 0.8%
Musiconline 0.6% 1% 0.3% 1% 0.7% 0.8%
Okesite 1% 0.2% 0.7% 0.7% 0.5% 0.8%
Funmaza 1% 0.9% 0.7% 0.2% 0.2% 0.8%
Bollyexpress 0.6% 0.7% 0.2% 1% 0.1% 0.7%
123music 1% 0.3% 0.8% 0.0% 0.2% 0.7%
Bollywoodmusic 0.5% 0.1% 2% 0.0% 2% 0.6%
MSN 0.2% 0.4% 0.8% 0.1% 0.4% 0.6%
Bollyfm 1% 0.2% 0.4% 0.0% 0.2% 0.5%
Indianmusic 0.3% 0.9% 0.1% 0.7% 0.4% 0.5%
Realplayer 0.2% 0.9% 0.0% 0.0% 0.1% 0.5%
Downloads 0.8% 0.2% 0.4% 0.1% 0.9% 0.5%
Mag4U 0.5% 0.2% 0.0% 0.0% 0.1% 0.4%
Timesmusic 0.1% 0.0% 0.0% 0.1% 0.2% 0.4%
Itunes 0.6% 0.2% 0.6% 0.0% 1% 0.4%
Tamilmp3world 0.2% 0.8% 0.4% 0.1% 0.6% 0.4%
Musicmazaa 0.1% 2% 0.3% 0.0% 0.0% 0.4%
Telgusongs 0.6% 0.2% 0.0% 0.1% 0.1% 0.3%
Radiomirchi 0.2% 0.6% 0.0% 0.0% 1% 0.3%
Musicworld 0.2% 1% 0.0% 0.0% 0.0% 0.3%
Desimusic 0.0% 0.4% 0.2% 0.0% 0.0% 0.2%
Desiweb 0.1% 0.3% 0.2% 0.0% 0.4% 0.2%
Sonymusic 0.1% 0.0% 0.0% 0.0% 0.0% 0.1%
Others 13% 15% 7% 10% 10% 12%
146
Table 65: Preferred info search engine - local language

Sample Base 886 423 373 243 243 3,109
Google 71% 70% 78% 87% 73% 73%
Manoramaonline 2% 0.3% 3% 2% 3% 2%
Guruji 0.8% 0.2% 1% 0.0% 2% 2%
Kerala 2% 0.4% 0.0% 1% 0.0% 2%
Webduniya 2% 1% 0.4% 0.6% 0.2% 1%
Eenadu 2% 2% 0.1% 0.5% 1% 1%
Khoj 2% 1% 0.0% 0.1% 3% 1%
MSN 0.0% 0.0% 2% 4% 0.0% 0.9%
Webulagam 0.4% 3% 0.7% 0.0% 3% 0.7%
Chennaionline 0.2% 0.7% 0.8% 0.0% 0.0% 0.6%
Jagran 0.2% 3% 0.0% 0.1% 0.3% 0.5%
Others 19% 18% 13% 4% 14% 16%
Table 66: Preferred website for real estate

Sample Base 1,239 591 522 339 339 4,348
Google 11% 13% 9% 85% 5% 19%
Yahoo 10% 5% 63% 6% 8% 15%
Magicbricks 15% 18% 3% 3% 14% 12%
Realestates 15% 14% 3% 2% 2% 11%
99acres 11% 17% 3% 1% 6% 9%
Rediff 6% 3% 3% 0.3% 43% 7%
Indiaproperty 5% 4% 4% 1% 6% 5%
Property 4% 7% 0.9% 0.5% 1% 3%
Indiatimes 2% 1% 1% 0.5% 3% 3%
Sify 0.9% 0.2% 3% 0.0% 0.7% 1%
Sulekha 0.5% 2% 0.1% 0.0% 1% 0.8%
MSN 0.1% 0.5% 0.3% 0.4% 0.5% 0.5%
Manoramaonline 0.1% 0.2% 0.2% 0.0% 0.0% 0.5%
Realtor 0.7% 0.1% 0.0% 0.0% 0.2% 0.4%
Chennaionline 0.2% 0.3% 0.8% 0.0% 0.0% 0.4%
NDTV 0.0% 1% 0.0% 0.0% 0.1% 0.4%
Indiabulls 0.3% 0.0% 2% 0.4% 0.0% 0.3%
Keralarealestate 0.6% 0.2% 0.0% 0.0% 0.3% 0.2%
Others 19% 14% 4% 0.5% 10% 12%
147
Table 67: Preferred info search engine - English

Sample Base 1,603 765 675 439 439 5,623
Google 79% 84% 49% 89% 68% 72%
Yahoo 7% 3% 43% 4% 6% 11%
English 2% 2% 2% 0.3% 0.7% 4%
Rediff 1% 1% 2% 0.5% 20% 3%
MSN 0.3% 0.1% 2% 5% 0.4% 1%
Dictionary 2% 2% 0.2% 0.7% 0.2% 1%
Wikipedia 1% 3% 0.1% 0.7% 0.6% 1%
Indiatimes 0.2% 0.3% 0.3% 0.0% 0.2% 0.6%
BBC 2% 0.0% 0.0% 0.1% 0.0% 0.6%
Sify 0.4% 0.0% 0.1% 0.0% 0.1% 0.5%
Timesofindia 0.7% 0.0% 0.0% 0.0% 0.0% 0.4%
Altavista 0.4% 0.1% 0.7% 0.0% 0.4% 0.3%
Others 4% 5% 1% 0.2% 4% 5%
Table 68: Preferred website for instant messaging

Sample Base 1,699 811 715 465 465 5,960
Yahoo 62% 68% 79% 35% 45% 60%
Google Talk 13% 14% 11% 53% 9% 15%
Rediffbol 12% 6% 5% 3% 37% 11%
MSN 3% 5% 2% 7% 4% 5%
Orkut 3% 2% 1% 0.9% 2% 2%
Meebo 2% 2% 0.8% 0.5% 1% 2%
Skype 0.7% 0.9% 0.0% 0.0% 0.6% 0.7%
Indiatimes 0.4% 0.4% 0.2% 0.1% 0.3% 0.6%
AIM 0.3% 0.6% 0.0% 0.2% 0.5% 0.3%
Others 3% 0.8% 1% 0.3% 0.5% 4%
148
Table 69: Preferred website for social networking/communities

Sample Base 1,151 549 485 315 315 4,038
Orkut 61% 74% 35% 91% 64% 60%
Yahoo 14% 7% 56% 3% 13% 17%
MSN 0.9% 0.3% 2% 4% 2% 2%
Friends 0.2% 0.0% 0.3% 0.0% 0.0% 1%
Communities 0.9% 0.4% 0.0% 0.3% 0.0% 1%
Hi5 1% 0.6% 0.9% 0.1% 0.3% 0.8%
Myspace 1% 1% 0.0% 0.4% 0.0% 0.7%
Bharatstudent 0.7% 0.9% 0.0% 0.0% 0.1% 0.4%
Tagged 0.6% 0.8% 0.0% 0.0% 1% 0.3%
Fropper 0.0% 0.2% 0.4% 0.2% 1% 0.3%
Ryze 0.0% 0.1% 0.0% 0.0% 2% 0.2%
Linkedin 0.0% 0.2% 0.0% 0.0% 2% 0.2%
Others 20% 14% 6% 0.7% 15% 15%
149
Table 70: Preferred website for astrology

Sample Base 1,395 666 588 382 382 4,896
Yahoo 18% 16% 67% 10% 18% 22%
Astrology 24% 28% 7% 9% 5% 19%
Google 7% 5% 5% 65% 4% 13%
Rediff 9% 8% 5% 2% 51% 10%
Indiatimes astrospeak 7% 10% 2% 3% 7% 7%
Sify 3% 3% 3% 0.3% 1% 3%
Sarafreder 2% 4% 0.2% 2% 1% 3%
MSN 3% 3% 2% 4% 1% 2%
Horoscope 2% 1% 0.0% 0.4% 0.0% 1%
Astrolife 2% 2% 0.6% 0.6% 0.8% 1%
Indianastrology 0.9% 2% 0.0% 0.0% 0.3% 0.8%
Astrogyan 1% 1% 1% 0.3% 1% 0.8%
Astroyogi 1% 0.7% 0.2% 0.0% 0.1% 0.7%
Ivillage 0.6% 0.5% 0.9% 0.0% 0.0% 0.6%
Timesofindia 0.4% 0.0% 0.0% 0.6% 0.0% 0.6%
Santabanta 1% 0.3% 0.3% 0.1% 0.1% 0.5%
Webduniya 0.6% 0.7% 0.3% 0.2% 0.4% 0.5%
Bejandaruwalla 0.8% 0.2% 0.0% 0.0% 0.4% 0.5%
Indya 0.5% 0.1% 0.0% 0.0% 0.0% 0.5%
Astroindia 0.3% 0.1% 2% 0.0% 0.1% 0.5%
Manoramaonline 0.2% 0.0% 0.0% 0.0% 0.3% 0.5%
Astrocenter 0.4% 1% 0.0% 0.4% 0.1% 0.4%
Paramdhaam 1% 0.2% 0.0% 0.0% 0.0% 0.4%
Ganeshaspeaks 0.4% 0.5% 0.4% 0.0% 0.1% 0.4%
Webulagam 0.2% 0.7% 1% 0.0% 0.1% 0.3%
Astrologyzone 0.8% 0.4% 0.0% 0.0% 0.6% 0.3%
Astroworld 0.8% 0.0% 0.0% 0.0% 0.1% 0.3%
Kundli 0.3% 0.7% 0.0% 0.2% 0.1% 0.3%
Tarot 0.6% 0.1% 0.0% 0.1% 0.0% 0.2%
Cyberastro 0.1% 0.4% 0.0% 0.0% 0.1% 0.2%
Jagran 0.1% 0.2% 0.1% 0.0% 0.5% 0.2%
Others 12% 11% 3% 3% 7% 9%
150
Table 71: Preferred website for online learning/education

Sample Base 1,405 671 592 385 385 4,931
Google 29% 28% 30% 80% 28% 33%
Yahoo 8% 5% 44% 2% 5% 12%
Rediff 2% 4% 3% 0.9% 34% 5%
Wikipedia 6% 10% 2% 0.8% 4% 5%
Education 5% 3% 0.5% 0.2% 3% 4%
W3schools 2% 3% 0.4% 0.3% 0.3% 2%
Onlinelearning 2% 0.3% 0.0% 0.0% 0.2% 2%
Indiatimes 1% 1% 2% 0.0% 2% 2%
Ebizel 2% 0.4% 0.0% 0.2% 0.2% 1%
MSN 0.5% 0.1% 0.9% 3% 2% 1%
CBSE 0.6% 0.0% 0.3% 0.3% 0.4% 1%
IGNOU 2% 1% 0.2% 0.0% 0.9% 1%
ICFAI 2% 2% 0.7% 0.1% 0.8% 1%
Onlineeducation 2% 0.5% 0.0% 0.0% 0.0% 0.9%
Annauniversity 2% 0.0% 0.7% 0.0% 0.1% 0.9%
Microsoft 0.9% 2% 0.2% 0.0% 0.1% 0.7%
Howstuffworks 1% 1% 0.1% 1% 0.1% 0.6%
ICAI 1% 1% 0.2% 0.0% 0.2% 0.6%
Learning 0.3% 0.8% 0.9% 0.0% 0.1% 0.5%
Gurukul 0.7% 0.9% 0.9% 0.1% 0.5% 0.5%
Britishcouncil 0.5% 0.1% 0.2% 0.4% 0.0% 0.5%
Pubmed 0.1% 0.2% 0.3% 0.0% 2% 0.4%
BBC 0.6% 0.9% 0.0% 0.0% 0.0% 0.4%
Symbiosis 0.7% 0.4% 0.0% 0.0% 0.0% 0.4%
Answers 0.8% 0.1% 0.1% 0.4% 0.0% 0.4%
Goiit 0.0% 0.0% 0.9% 0.3% 0.0% 0.3%
Freshersworld 0.7% 0.1% 0.1% 0.0% 0.0% 0.3%
Dewsoftoverseas 0.3% 0.6% 0.1% 0.0% 0.2% 0.3%
Worldwidelearn 0.2% 0.1% 0.0% 0.1% 0.1% 0.3%
NCERT 0.2% 0.3% 0.1% 0.2% 0.5% 0.2%
English 0.1% 0.0% 0.1% 0.0% 0.0% 0.2%
Mit.edu 0.2% 0.2% 0.0% 0.0% 0.0% 0.1%
Others 27% 33% 10% 9% 15% 23%
151
Table 72: Preferred blog sites

Sample Base 396 189 167 108 108 1,389
Google 22% 19% 13% 59% 20% 22%
Yahoo 11% 15% 50% 11% 17% 19%
Rediff 7% 13% 5% 12% 38% 11%
Blogger 12% 12% 11% 2% 7% 10%
Blogspot 13% 17% 4% 2% 9% 10%
Ibibo 9% 7% 8% 7% 1% 9%
Tagged 8% 3% 0.1% 0.0% 0.0% 3%
Hi5 6% 0.1% 2% 0.1% 0.2% 2%
Indiatimes 1% 2% 0.3% 2% 4% 2%
Youtube 5% 2% 2% 0.0% 0.7% 2%
Debonairblog 0.6% 4% 0.0% 0.8% 1% 2%
Mylot 2% 1% 2% 3% 0.8% 2%
Mouthshut 0.3% 2% 0.0% 0.0% 0.4% 1%
MSN 0.4% 0.1% 4% 0.0% 0.1% 1%
Sulekha 0.0% 0.1% 0.0% 0.0% 0.1% 0.6%
Myspace 0.6% 0.0% 0.0% 2% 0.0% 0.4%
TimesofIndia 1% 0.0% 0.0% 0.0% 0.0% 0.4%
Fropper 0.1% 0.3% 0.2% 0.6% 0.2% 0.3%
Monster 0.0% 0.0% 0.0% 0.0% 1% 0.3%
Others 3% 1% 0.2% 0.2% 0.0% 2%
152
Table 73: Other language preferred for local language content

Sample Base 273 130 115 75 75 958
Hindi 13% 18% 19% 17% 27% 19%
Tamil 14% 42% 14% 9% 7% 18%
Malayalam 24% 11% 23% 26% 11% 17%
Telugu 12% 12% 9% 33% 8% 14%
Marathi 13% 5% 11% 2% 12% 10%
Kannada 7% 5% 10% 5% 7% 8%
Bengali 10% 3% 4% 0.8% 7% 6%
Gujarati 3% 3% 6% 0.0% 4% 3%
Oriya 0.3% 0.6% 0.5% 0.6% 4% 1%
Konkani 1% 0.0% 0.0% 0.0% 6% 1%
Urdu 0.4% 1% 0.0% 2% 0.0% 0.7%
Punjabi 1% 0.0% 0.4% 2% 0.9% 0.5%
Bhojpuri 0.6% 0.0% 0.0% 0.0% 0.5% 0.2%
Bodo 0.0% 0.0% 0.0% 0.0% 1% 0.2%
Assamese 0.3% 0.0% 0.0% 0.6% 0.0% 0.1%
Awadhi 0.0% 0.0% 0.0% 0.0% 0.0% 0.1%
Kanauji 0.0% 0.0% 0.0% 0.0% 0.5% 0.1%
Maithili 0.0% 0.0% 0.4% 0.9% 0.0% 0.1%
Manipuri 0.0% 0.0% 0.6% 0.0% 0.0% 0.1%
Sanskrit 0.0% 0.0% 0.6% 0.0% 0.0% 0.1%
Tulu 0.0% 0.0% 0.0% 0.0% 1% 0.1%
Santhali 0.0% 0.0% 0.0% 0.0% 0.0% 0.1%
Bundeli 0.0% 0.0% 0.3% 0.0% 0.0% 0.0%
Haryanvi 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Kashmiri 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Marwari 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Others 2% 1% 2% 3% 4% 2%
153
Table 74: Preferred website for checking local language content

Sample Base 273 130 115 75 75 958
Google 9% 4% 17% 54% 8% 14%
Yahoo 7% 3% 37% 0.2% 7% 10%
Eeandu 7% 11% 7% 7% 2% 8%
Malayalamanorama 10% 5% 11% 8% 7% 7%
Thinamalar 4% 10% 8% 0.1% 0.8% 5%
Webduniya 6% 7% 0.3% 1% 0.6% 4%
Keralakaumudi 11% 0.0% 0.0% 10% 0.1% 4%
Marathiworld 5% 2% 1% 0.2% 4% 3%
Webulagam 1% 4% 4% 6% 0.6% 3%
Jagran 1% 8% 1% 0.2% 3% 3%
Rediff 2% 1% 0.8% 0.4% 10% 3%
Tamilcinema 3% 3% 0.3% 0.0% 0.3% 2%
Esakal 1% 2% 3% 3% 3% 2%
Dainikjagran 1% 2% 0.4% 4% 2% 2%
Matrubhumi 5% 0.0% 0.0% 0.0% 0.0% 2%
Kannadaaudio 3% 2% 0.2% 0.0% 0.3% 1%
Anandabazaar 0.6% 0.4% 0.0% 0.2% 1% 1%
Gujratsamachar 1% 1% 0.0% 0.0% 3% 1%
Deepika 1% 3% 0.1% 0.0% 0.1% 1%
Banglalive 2% 0.3% 2% 0.0% 0.6% 0.9%
Sakal 1% 1% 0.8% 0.0% 4% 0.9%
Vaartha 3% 0.3% 0.0% 0.0% 0.3% 0.8%
Kumudam 2% 2% 0.0% 0.0% 0.0% 0.7%
bbchindi 0.5% 0.1% 0.0% 0.0% 0.4% 0.7%
Dailythanthi 0.1% 3% 0.0% 1% 1% 0.7%
Epatra 0.5% 0.0% 1% 0.0% 5% 0.7%
Dinakaran 0.1% 0.3% 0.0% 0.3% 0.0% 0.6%
Thatskannada 0.3% 0.3% 0.0% 0.0% 3% 0.6%
Bhaskar 0.8% 1% 0.2% 0.1% 0.4% 0.5%
Maharashtratimes 0.2% 0.3% 0.0% 0.0% 1% 0.3%
Amarujala 0.2% 0.1% 0.0% 0.0% 0.4% 0.1%
Others 11% 24% 6% 4% 32% 19%
154
Table 75: Most preferred TV channel
TV Channel ESPN Cricinfo Yahoo Google Rediff ASU

Sample Base 1,972 941 830 540 540 6,920
Star Plus 12% 6% 13% 7% 15% 12%
Discovery 10% 5% 9% 8% 7% 7%
NDTV 5% 6% 4% 3% 4% 5%
HBO 7% 7% 2% 6% 2% 5%
Sun TV 2% 6% 6% 5% 5% 5%
Aajtak 4% 3% 3% 4% 9% 4%
Ten Sports 4% 5% 3% 2% 1% 4%
ESPN 6% 5% 4% 0.3% 1% 4%
Sony 4% 3% 4% 3% 2% 4%
M TV 3% 2% 5% 8% 2% 4%
Star Movies 3% 2% 3% 2% 5% 3%
Star One 3% 3% 2% 2% 4% 3%
Zee TV 2% 0.9% 2% 4% 4% 2%
CNBC 3% 2% 2% 1% 3% 2%
CNN IBN 2% 3% 1% 2% 4% 2%
National Geographic 1% 5% 2% 2% 1% 2%
DD 1 0.5% 3% 2% 1% 2% 1%
Asianet 1% 0.5% 2% 4% 1% 1%
TV 9 1% 2% 0.7% 1% 2% 1%
E TV 0.3% 0.6% 1% 0.6% 3% 1%
Star World 1% 0.9% 2% 0.8% 1% 1%
Cartoon Network 0.8% 2% 1% 2% 0.2% 1%
Gemini 0.2% 0.7% 2% 1% 0.9% 1%
Star Sports 1% 2% 2% 0.1% 1% 1%
Sab TV 1% 0.8% 0.8% 2% 1% 1%
Pogo 0.7% 0.8% 2% 0.9% 1% 1%
AXN 1% 0.7% 0.7% 0.5% 0.5% 0.9%
Travel & Living 0.7% 2% 1% 1% 0.0% 0.9%
Zoom 2% 2% 0.2% 1% 0.1% 0.9%
BBC 1% 0.5% 0.9% 1% 0.4% 0.9%
Vijaya TV 0.5% 2% 1% 0.1% 0.1% 0.9%
Star News 0.6% 1% 0.7% 0.5% 2% 0.8%
Zee Cinema 0.4% 0.4% 0.7% 1% 0.2% 0.7%
Sun Music 0.3% 0.2% 0.6% 1% 0.8% 0.6%
F TV 0.2% 0.5% 0.6% 0.4% 0.3% 0.6%
History Channel 0.7% 0.1% 0.8% 0.5% 0.7% 0.6%
Set Max 0.7% 0.6% 0.2% 2% 0.7% 0.6%
Animal Planet 0.4% 0.5% 1% 0.2% 0.4% 0.5%
Disney Channel 0.5% 0.0% 1% 0.6% 0.1% 0.5%
NDTV Profit 0.3% 2% 0.1% 0.0% 0.2% 0.5%
Any Sports Channel 0.7% 0.7% 0.2% 0.0% 0.6% 0.5%
Kairali TV 1% 0.2% 0.0% 2% 0.2% 0.5%
Maa TV 1% 0.2% 0.1% 0.1% 0.0% 0.5%
Surya TV 1% 0.2% 0.0% 0.0% 0.2% 0.4%
155
Any News Channel 0.2% 0.7% 0.2% 0.1% 0.6% 0.4%
Etv Kannada 0.1% 0.5% 2% 0.0% 0.4% 0.4%
India TV 0.5% 0.1% 0.3% 0.2% 0.4% 0.4%
Zee News 0.2% 0.2% 0.8% 0.2% 0.6% 0.4%
Dd News 0.1% 0.7% 0.8% 0.0% 0.0% 0.4%
V Channel 0.3% 0.3% 0.4% 0.5% 0.0% 0.4%
NDTV24*7 0.2% 0.4% 0.0% 0.5% 1% 0.4%
Any Music Channel 0.2% 0.1% 0.0% 1% 0.8% 0.3%
Sahara One 0.1% 1% 0.4% 0.0% 0.0% 0.3%
SS Music 0.1% 0.3% 0.0% 2% 0.0% 0.3%
Vh1 0.5% 0.0% 0.2% 1% 0.0% 0.3%
Udaya TV 0.3% 0.1% 0.1% 0.0% 0.9% 0.3%
Zee Music 1% 0.1% 0.0% 0.2% 0.1% 0.3%
Times Now 0.3% 0.8% 0.1% 0.1% 0.1% 0.3%
ETC 0.0% 0.4% 0.0% 2% 0.3% 0.3%
Headlines Today 0.1% 0.2% 0.4% 0.0% 0.8% 0.3%
Ibnlive 0.6% 0.4% 0.1% 0.0% 0.1% 0.3%
Zee Marathi 0.2% 0.3% 0.3% 0.2% 0.3% 0.2%
Aawaz 0.4% 0.0% 0.2% 0.4% 0.0% 0.2%
Star Gold 0.2% 0.3% 0.0% 0.3% 0.2% 0.2%
MH1 0.3% 0.1% 0.2% 0.0% 0.1% 0.2%
Jetix 0.2% 0.8% 0.0% 0.0% 0.0% 0.2%
Animax 0.1% 0.1% 0.0% 0.0% 0.0% 0.1%
Etv Bangla 0.1% 0.3% 0.0% 0.0% 0.0% 0.1%
Etv Marathi 0.2% 0.0% 0.3% 0.2% 0.2% 0.1%
God 0.1% 0.1% 0.0% 0.0% 0.1% 0.1%
Teja TV 0.0% 0.0% 0.0% 0.2% 0.4% 0.1%
Zee Business 0.1% 0.0% 0.0% 0.0% 0.0% 0.1%
Zee Café 0.2% 0.0% 0.0% 0.0% 0.0% 0.1%
Star Utsav 0.0% 0.0% 0.3% 0.3% 0.0% 0.1%
Hungama TV 0.0% 0.2% 0.0% 0.0% 0.0% 0.1%
Hall Mark 0.0% 0.0% 0.0% 0.5% 0.0% 0.1%
Kiran TV 0.0% 0.0% 0.0% 0.0% 0.1% 0.1%
Astha 0.0% 0.0% 0.0% 0.0% 0.0% 0.1%
Raj TV 0.0% 0.0% 0.0% 1% 0.0% 0.1%
Alfa Marathi 0.1% 0.1% 0.0% 0.0% 0.0% 0.0%
Any Movie Channel 0.0% 0.0% 0.0% 0.5% 0.1% 0.0%
B4U 0.1% 0.0% 0.0% 0.0% 0.0% 0.0%
Jaya TV 0.1% 0.0% 0.0% 0.0% 0.0% 0.0%
Star Anand 0.0% 0.1% 0.1% 0.0% 0.1% 0.0%
India Vision 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Local 0.0% 0.0% 0.0% 0.0% 0.3% 0.0%
Aditya 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
K TV 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Sahara TV 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Sanskar 0.0% 0.1% 0.0% 0.0% 0.0% 0.0%
Zee English 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Zee Studio 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
156
All Telugu 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Nick 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Sahara Samay 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Smile TV 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Zee Bangla 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Akasha Bangla 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Peace TV 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Zee Primier 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Set Pix 0.0% 0.0% 0.1% 0.4% 0.0% 0.0%
Win Cable 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Others 1% 0.8% 0.6% 2% 2% 1%
157
Table 76: Most preferred newspaper
Newspaper ESPN Cricinfo Yahoo Google Rediff ASU

Sample Base 1,969 940 829 539 539 6,910
The Times of India 37% 29% 33% 35% 36% 34%
The Hindu 19% 31% 17% 18% 14% 20%
The Hindustan Times 6% 4% 7% 7% 6% 6%
Deccan Chronicle 3% 2% 4% 10% 1% 4%
Eenadu 3% 2% 2% 3% 4% 3%
Indian Express 2% 2% 5% 1% 4% 3%
The Telegraph 3% 2% 2% 2% 2% 2%
Dainik Bhaskar 2% 2% 2% 2% 3% 2%
The Economic Times 2% 3% 2% 3% 3% 2%
Dainik Jagran 2% 2% 2% 1% 2% 2%
Malyalam Manorama 2% 0.9% 2% 4% 0.8% 2%
The Tribune 1% 0.4% 2% 2% 2% 2%
Deccan Herald 1% 3% 2% 0.8% 2% 1%
Vijay Karnataka 0.1% 2% 3% 0.1% 1% 1%
Gujrat Samachar 2% 0.7% 1% 1% 0.6% 1%
Mid Day 2% 0.6% 1% 2% 1% 1%
DNA 0.9% 0.6% 3% 0.3% 2% 1%
Dinamalar 0.4% 3% 1% 0.0% 0.1% 1%
Mumbai Mirror 0.9% 0.4% 0.6% 0.8% 1% 0.8%
Anand Bazar Patrika 1% 0.7% 0.1% 0.4% 0.5% 0.8%
Daily Thanthi 0.2% 1% 2% 0.5% 0.8% 0.7%
Lokmat 0.4% 0.5% 1% 0.5% 2% 0.7%
Sakal 0.7% 0.2% 0.7% 0.4% 0.3% 0.5%
Amar Ujala 0.0% 0.8% 0.7% 0.4% 0.5% 0.5%
Mathrubhumi 0.5% 0.1% 0.9% 0.0% 0.7% 0.4%
Divya Bhaskar 0.8% 0.4% 0.2% 0.0% 0.5% 0.4%
Rajasthan Patrika 0.6% 0.5% 0.3% 0.0% 0.3% 0.4%
Dinakaran 0.3% 0.8% 0.4% 0.2% 0.6% 0.4%
Loksatta 0.3% 0.0% 0.4% 0.3% 0.6% 0.4%
Nav Hindi Times 0.1% 0.7% 0.3% 0.4% 0.1% 0.4%
Sandesh 0.2% 0.3% 0.0% 0.0% 0.6% 0.3%
Business Line 0.2% 0.1% 0.0% 0.0% 2% 0.3%
Punjab Kesari 0.0% 0.1% 0.0% 0.3% 0.7% 0.3%
Kerala Kaumudi 1% 0.0% 0.0% 0.0% 0.0% 0.3%
Nav Bharat Times 0.4% 0.2% 0.1% 0.1% 0.4% 0.2%
Prajavani 0.3% 0.1% 0.1% 0.0% 0.3% 0.2%
Hitvada 0.4% 0.0% 0.0% 0.6% 0.2% 0.2%
Maharashtra Times 0.2% 0.4% 0.1% 0.1% 0.3% 0.2%
The Statesman 0.3% 0.3% 0.1% 0.3% 0.0% 0.2%
Nai Dunia 0.4% 0.0% 0.0% 0.0% 0.2% 0.2%
Business Standard 0.1% 0.6% 0.0% 0.0% 0.1% 0.2%
Gulf News 0.0% 0.0% 0.0% 2% 0.0% 0.2%
Samaj 0.1% 0.0% 0.0% 0.1% 0.1% 0.2%
Vartha 0.0% 0.1% 0.0% 0.1% 0.1% 0.2%
158
Vijaya Times 0.3% 0.1% 0.0% 0.0% 0.3% 0.1%
Andhra Jyoti 0.0% 0.0% 0.4% 0.0% 0.9% 0.1%
Dharitri 0.0% 0.0% 0.0% 0.0% 0.8% 0.1%
Dinamani 0.1% 0.2% 0.1% 0.0% 0.1% 0.1%
Prabhat Khabar 0.2% 0.0% 0.2% 0.0% 0.1% 0.1%
Sambad 0.0% 0.1% 0.0% 0.0% 0.0% 0.1%
Udayavani 0.1% 0.0% 0.0% 0.0% 0.6% 0.1%
Bangalore Times 0.2% 0.0% 0.0% 0.0% 0.0% 0.1%
Janshakti 0.0% 0.0% 0.1% 0.0% 0.2% 0.1%
Mumbai Samachar 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Saamna 0.1% 0.0% 0.1% 0.0% 0.0% 0.0%
Kannada praba 0.0% 0.0% 0.0% 0.0% 0.1% 0.0%
Pratidin (Local) 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Asian Age 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Employment News 0.0% 0.0% 0.0% 0.1% 0.0% 0.0%
Financial Express 0.0% 0.1% 0.0% 0.0% 0.0% 0.0%
Free Press Journal 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Jansatta 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Madhyamum 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Pudhari 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Rashtriya Sahara 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Sanmarg 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Siasat 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
The Pioneer 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Vartaman 0.0% 0.0% 0.0% 0.0% 0.1% 0.0%
Tarun Bharat (Marathi) 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
india Today 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Aaj Kal 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Inquilab 0.0% 0.0% 0.3% 0.0% 0.0% 0.0%
Greater Kashmir 0.1% 0.0% 0.0% 0.0% 0.0% 0.0%
Sambad 0.1% 0.0% 0.0% 0.0% 0.0% 0.0%
Mint 0.1% 0.0% 0.0% 0.0% 0.0% 0.0%
Others 0.3% 2% 1% 0.8% 0.9% 0.8%
159
Table 77: Most preferred magazine
Magazine ESPN Cricinfo Yahoo Google Rediff ASU

Sample Base 1,714 818 722 469 469 6,013
India Today 22% 27% 23% 20% 32% 25%
Reader's Digest 5% 5% 8% 6% 9% 6%
The Week 5% 7% 6% 5% 6% 6%
Sports Star 9% 6% 3% 3% 4% 6%
Outlook 4% 4% 2% 2% 4% 4%
Digit 5% 2% 2% 2% 3% 3%
Femina 2% 2% 4% 4% 3% 3%
Film Fare 3% 2% 3% 2% 2% 3%
Business World 4% 4% 0.9% 1% 3% 3%
Chip 3% 3% 2% 2% 0.5% 2%
Autocar India 3% 0.3% 2% 5% 0.2% 2%
Business Today 2% 4% 0.3% 2% 2% 2%
Star Dust 2% 2% 2% 3% 2% 2%
Swathi 0.6% 1% 0.6% 0.9% 2% 1%
Women's Era 0.9% 0.4% 1% 1% 2% 1%
Ananda Vikatan 2% 2% 2% 0.2% 1% 1%
Electronics For You 1% 1% 0.3% 1% 0.4% 1%
Wisdom 0.0% 0.1% 0.9% 2% 0.4% 1%
Kumudham 0.3% 4% 1% 0.2% 0.7% 1%
Competition Success Review 0.6% 0.6% 2% 1% 0.9% 0.9%
Computers Today 0.6% 0.4% 2% 1% 0.0% 0.9%
Business & Economy 0.2% 2% 1% 0.2% 0.7% 0.8%
India Times 0.8% 0.7% 0.8% 0.7% 1% 0.7%
Business India 0.2% 0.1% 0.7% 3% 1% 0.7%
Cricket Samrat 1% 1% 0.4% 0.1% 0.0% 0.7%
PC Quest 0.2% 2% 1% 0.7% 0.5% 0.7%
Science Reporter 0.2% 0.0% 3% 0.4% 0.1% 0.7%
Time 0.7% 0.4% 0.4% 5% 0.2% 0.7%
Vanita 0.1% 0.2% 2% 2% 0.6% 0.6%
Grihshobha 0.3% 0.3% 0.7% 0.0% 0.5% 0.6%
Cosmopolitan 0.4% 0.5% 0.9% 0.4% 0.3% 0.6%
Chitralekha 1% 0.2% 0.4% 2% 0.5% 0.6%
Fortune India 0.8% 0.3% 0.4% 0.5% 1% 0.6%
Overdrive 0.9% 0.6% 0.4% 0.6% 0.2% 0.6%
Health 0.6% 0.3% 2% 0.6% 0.1% 0.6%
National Geographic 0.4% 0.1% 0.4% 0.5% 0.6% 0.5%
Today 0.2% 1% 2% 0.2% 0.4% 0.5%
Dalal Street 0.5% 0.0% 0.1% 0.0% 0.6% 0.4%
Gladrags 0.8% 0.1% 0.0% 0.5% 0.1% 0.4%
Meri Saheli 0.0% 0.1% 0.3% 0.4% 0.9% 0.3%
Outlook Money 0.3% 0.4% 0.2% 0.5% 0.3% 0.3%
Brunch 0.6% 0.3% 0.2% 0.2% 0.3% 0.3%
Business Week 0.0% 0.5% 0.0% 2% 0.2% 0.3%
Playboy 0.4% 0.0% 0.0% 0.0% 0.1% 0.3%
160
Safari 0.3% 0.2% 0.2% 0.5% 0.2% 0.3%
Sudha 0.3% 2% 0.0% 0.0% 0.2% 0.3%
PC World 0.1% 0.5% 0.3% 0.0% 0.1% 0.3%
Cineblitz 0.3% 0.3% 0.8% 0.0% 0.0% 0.3%
Debonair 0.5% 0.1% 0.0% 0.1% 0.1% 0.3%
Maxim 0.4% 0.2% 0.0% 0.0% 0.2% 0.3%
Graphiti 0.5% 0.0% 0.2% 0.0% 0.1% 0.3%
Inside Outside 0.3% 0.0% 0.0% 0.7% 0.6% 0.2%
Sananda 0.3% 0.0% 0.4% 0.0% 0.4% 0.2%
Desh 0.2% 0.1% 0.1% 0.1% 0.2% 0.2%
Junior Vikatan 0.0% 0.7% 0.2% 0.5% 0.1% 0.2%
Manorama 0.2% 0.0% 0.0% 0.4% 0.4% 0.2%
Sarita 0.1% 0.0% 0.9% 0.0% 0.3% 0.2%
The Economist 0.2% 0.5% 0.0% 0.5% 0.0% 0.2%
Champak 0.3% 0.0% 0.4% 0.0% 0.0% 0.2%
Bikes 0.4% 0.3% 0.1% 0.0% 0.0% 0.2%
Good House Keeping 0.1% 0.0% 0.0% 0.4% 0.3% 0.1%
Abhiyan 0.2% 0.0% 0.2% 0.0% 0.0% 0.1%
Aha Zindagi 0.2% 0.0% 0.1% 0.2% 0.6% 0.1%
Anandamela 0.1% 0.0% 0.3% 1% 0.0% 0.1%
Aval Vikatan 0.0% 0.0% 0.0% 0.0% 0.5% 0.1%
Capital Market 0.2% 0.0% 0.2% 0.4% 0.1% 0.1%
Chronicle 0.0% 0.0% 0.0% 0.1% 0.0% 0.1%
Data Quest 0.1% 0.3% 0.0% 0.1% 0.2% 0.1%
Linux For You 0.1% 0.1% 0.0% 0.6% 0.0% 0.1%
Taranga 0.0% 0.0% 0.0% 0.0% 0.1% 0.1%
Auto India 0.1% 0.0% 0.1% 0.0% 0.1% 0.1%
Buzz 0.1% 0.0% 0.0% 0.1% 0.4% 0.1%
Deccan Chronicle 0.2% 0.0% 0.0% 0.0% 0.0% 0.1%
Frontline 0.0% 0.0% 0.0% 0.0% 0.1% 0.1%
Lokprabha 0.0% 0.0% 0.3% 0.0% 0.0% 0.1%
Saras Salil 0.0% 0.0% 0.5% 0.0% 0.0% 0.1%
Savvy 0.0% 0.3% 0.0% 0.0% 0.0% 0.1%
Society 0.0% 0.0% 0.0% 0.3% 0.0% 0.1%
Living Digital 0.0% 0.3% 0.0% 0.0% 0.0% 0.1%
Saptahik Bartaman 0.0% 0.0% 0.0% 0.0% 0.1% 0.1%
Money life 0.2% 0.0% 0.0% 0.0% 0.0% 0.1%
Animation Reporter 0.0% 0.5% 0.0% 0.6% 0.1% 0.1%
Andra Jyoti 0.0% 0.0% 0.5% 0.0% 0.0% 0.1%
Automobiles 0.1% 0.0% 0.0% 0.0% 0.0% 0.1%
Business Standard 0.0% 0.3% 0.0% 0.0% 0.0% 0.1%
Anandalok 0.2% 0.0% 0.0% 0.0% 0.0% 0.1%
Developer IQ 0.0% 0.0% 0.0% 0.0% 0.8% 0.1%
Auto World 0.0% 0.0% 0.3% 0.5% 0.0% 0.1%
Better Photography 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Elle 0.1% 0.0% 0.0% 0.0% 0.0% 0.0%
Saptahik Sakal 0.0% 0.0% 0.0% 0.0% 0.1% 0.0%
Top Gear 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
161
Nirogadhaam 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Chandamama 0.1% 0.0% 0.0% 0.0% 0.2% 0.0%
Business Times 0.0% 0.1% 0.0% 0.0% 0.0% 0.0%
Grihlakshmi 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Kadambini 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Mathrubhumi 0.0% 0.1% 0.0% 0.0% 0.0% 0.0%
Outlook Traveller 0.0% 0.0% 0.0% 0.0% 0.3% 0.0%
Pratiyogita Darpan 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Saheli 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Sakhi 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Mans World 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Kurukshetra 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Economical Times 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Others 7% 5% 10% 10% 5% 7%
162
Table 78: Most preferred radio channel
Radio Channel ESPN Cricinfo Yahoo Google Rediff ASU

Sample Base 1,362 650 573 373 373 4,779
Radio Mirchi 38% 40% 26% 34% 39% 37%
Red FM 13% 9% 11% 13% 17% 12%
AIR 9% 12% 15% 11% 10% 11%
Radio City 13% 8% 11% 7% 10% 11%
Suryan FM 7% 9% 11% 11% 4% 7%
Big FM 6% 8% 5% 3% 7% 6%
AIR FM GOLD 3% 5% 8% 6% 5% 5%
AIR FM RAINBOW 2% 3% 5% 5% 3% 3%
Fever FM 3% 3% 3% 3% 0.9% 3%
World Space 3% 0.8% 2% 1% 1% 2%
BBC 0.2% 0.5% 2% 3% 2% 0.9%
Go FM 1% 0.6% 0.4% 2% 0.8% 0.9%
Power FM 1% 1% 0.4% 1% 0.2% 0.9%
Amar FM 0.1% 0.0% 0.0% 0.0% 0.1% 0.1%
Hum FM 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Others 2% 0.2% 1% 1% 1% 1%
Table 79: Response to online marketing stimulus
Response ESPN Cricinfo Yahoo Google Rediff ASU

Sample Base 1,760 840 741 482 482 6,175
Clicked a banner ad 53% 52% 55% 45% 49% 51%
Participated in an online contest 48% 52% 44% 41% 45% 46%
Clicked a sponsored search ad 38% 50% 45% 34% 39% 40%
Bid/Bought in an Online auction 25% 23% 27% 23% 28% 26%
Bought in a special promotion / deal 24% 22% 23% 24% 27% 24%
Clicked a product/service e-mailer 15% 16% 19% 17% 18% 16%
None of the above 21% 23% 24% 27% 24% 24%
163
Table 80: Top of mind recall for brands
TOM Brand ESPN Cricinfo Yahoo Google Rediff ASU

Sample Base 2,126 1,015 895 582 582 7,460
Sony 9% 10% 6% 6% 7% 8%
Nokia 8% 9% 9% 5% 5% 8%
Tata 4% 4% 6% 3% 7% 5%
LG 4% 5% 7% 4% 4% 4%
Nike 5% 2% 3% 3% 2% 3%
Reliance 3% 3% 4% 2% 4% 3%
HLL 3% 3% 2% 0.7% 4% 3%
Colgate 2% 4% 2% 2% 3% 3%
Pepsi 3% 2% 0.9% 2% 3% 2%
Adidas 2% 2% 1% 7% 0.7% 2%
Samsung 2% 3% 3% 0.7% 2% 2%
Microsoft 3% 2% 2% 1% 1% 2%
Reebok 2% 2% 1% 1% 0.7% 2%
Philips 1% 1% 2% 1% 2% 2%
Maruti 2% 0.7% 2% 1% 3% 1%
Hero Honda 1% 1% 2% 0.5% 3% 1%
Coca Cola 1% 1% 2% 0.6% 2% 1%
Google 1% 1% 0.7% 1% 2% 1%
HP 2% 1% 0.5% 1% 1% 1%
Bajaj 0.9% 1% 2% 2% 0.6% 1%
IBM 0.7% 1% 0.2% 5% 0.9% 1%
Airtel 1% 2% 0.4% 1% 0.8% 1%
Intel 2% 1% 0.9% 2% 0.8% 1%
Godrej 0.5% 0.3% 2% 1% 2% 1%
Levis 1% 2% 0.6% 0.9% 0.9% 1%
Honda 1% 0.4% 1% 0.6% 1% 1%
Raymonds 1% 1% 0.6% 0.9% 0.8% 0.9%
Sony Ericsson 0.7% 3% 0.6% 0.4% 0.1% 0.9%
Onida 0.5% 2% 0.9% 1% 1% 0.8%
Wipro 0.7% 0.7% 0.0% 1% 0.4% 0.6%
Compaq 1% 0.3% 0.7% 0.0% 0.4% 0.6%
Peter England 0.3% 1% 0.4% 2% 0.3% 0.6%
Amul 0.3% 0.5% 0.6% 0.5% 0.7% 0.5%
Lakme 0.3% 0.3% 2% 0.8% 0.3% 0.5%
Videocon 0.6% 0.3% 0.2% 0.0% 0.5% 0.5%
Cadbury 0.4% 0.4% 0.7% 0.4% 0.5% 0.5%
HCL 0.3% 0.2% 0.7% 1% 0.7% 0.5%
Lee 0.5% 0.8% 0.8% 0.5% 0.1% 0.5%
Mercedes 0.5% 0.3% 0.4% 0.8% 0.6% 0.5%
Motorola 0.4% 0.4% 0.3% 0.0% 0.2% 0.5%
Apple 0.4% 1% 0.9% 0.8% 0.4% 0.5%
BPL 0.3% 0.1% 0.4% 0.2% 2% 0.4%
Britannia 0.1% 0.2% 0.6% 0.1% 1% 0.4%
Nestle 0.5% 0.0% 0.5% 0.8% 1% 0.4%
164
Surf 0.4% 0.1% 0.5% 0.6% 0.3% 0.4%
Titan 0.8% 0.5% 0.2% 0.5% 0.0% 0.4%
Whirlpool 0.0% 0.1% 0.3% 0.0% 0.6% 0.4%
Dell 0.4% 0.1% 0.4% 0.2% 0.2% 0.4%
Kingfisher 0.5% 0.5% 0.1% 0.1% 0.7% 0.4%
Hutch 0.2% 0.6% 0.1% 0.1% 0.6% 0.4%
BSNL 0.2% 0.2% 0.2% 0.2% 0.9% 0.3%
Dabur 0.2% 0.7% 0.2% 0.1% 0.3% 0.3%
ICICI 0.4% 0.2% 0.3% 0.0% 0.2% 0.3%
Garnier 0.3% 0.1% 0.4% 0.8% 0.2% 0.3%
Hyundai 0.4% 0.6% 0.2% 0.3% 0.4% 0.3%
ITC 0.2% 0.2% 0.6% 0.1% 0.5% 0.3%
Johnson & Johnson 0.3% 0.3% 0.4% 0.1% 0.1% 0.3%
Toyota 0.3% 0.4% 0.1% 0.9% 0.2% 0.3%
Yamaha 0.5% 0.1% 0.3% 1% 0.2% 0.3%
Provogue 0.5% 0.1% 0.0% 0.6% 0.3% 0.3%
Bata 0.1% 0.3% 0.6% 0.1% 0.1% 0.2%
Parle 0.1% 0.2% 0.4% 0.0% 0.3% 0.2%
Amway 0.1% 0.0% 0.1% 0.1% 0.3% 0.2%
Lenovo 0.3% 0.1% 0.3% 0.0% 0.1% 0.2%
Pantaloon 0.1% 0.4% 0.3% 0.0% 0.2% 0.2%
Ponds 0.2% 0.1% 0.6% 0.0% 0.1% 0.2%
BMW 0.3% 0.0% 0.0% 0.6% 0.0% 0.2%
Canon 0.2% 0.9% 0.1% 0.0% 0.2% 0.2%
Close Up 0.1% 0.4% 0.1% 0.3% 0.0% 0.2%
Horlicks 0.2% 0.3% 0.1% 0.2% 0.1% 0.2%
Infosys 0.2% 0.1% 0.0% 0.2% 0.2% 0.2%
John Players 0.1% 0.2% 0.1% 0.0% 0.0% 0.2%
Lifebuoy 0.1% 0.1% 0.4% 0.6% 0.2% 0.2%
Lux 0.1% 0.0% 0.2% 0.5% 0.3% 0.2%
Pepe 0.1% 0.1% 0.6% 0.5% 0.0% 0.2%
Pepsodent 0.2% 0.0% 0.2% 0.2% 0.2% 0.2%
Spykar 0.3% 0.1% 0.1% 0.3% 0.2% 0.2%
Thums Up 0.2% 0.1% 0.0% 0.0% 0.1% 0.2%
Woodland 0.1% 0.0% 0.2% 0.2% 0.2% 0.2%
Allen Solly 0.1% 0.1% 0.1% 0.2% 0.2% 0.2%
Dettol 0.1% 1% 0.1% 0.1% 0.1% 0.2%
Ford 0.3% 0.0% 0.2% 0.3% 0.2% 0.2%
Hamam 0.3% 0.0% 0.1% 0.1% 0.9% 0.2%
Louis Phillip 0.6% 0.0% 0.0% 0.1% 0.0% 0.2%
Ray Ban 0.3% 0.1% 0.3% 0.0% 0.3% 0.2%
Revlon 0.4% 0.0% 0.0% 0.9% 0.1% 0.2%
Times of India 0.2% 0.2% 0.2% 0.0% 0.2% 0.2%
Brooke Bond 0.0% 0.0% 0.1% 2% 0.0% 0.1%
Denim 0.1% 0.0% 0.3% 0.0% 0.0% 0.1%
ISI 0.1% 0.0% 0.0% 0.4% 0.0% 0.1%
Killer 0.0% 0.1% 0.0% 0.1% 0.0% 0.1%
L`Oreal 0.0% 0.4% 0.1% 0.2% 0.1% 0.1%
165
Suzuki 0.1% 0.1% 0.1% 0.4% 0.1% 0.1%
TVS 0.3% 0.1% 0.0% 0.0% 0.2% 0.1%
Wills 0.0% 0.2% 0.1% 0.5% 0.3% 0.1%
Arrow 0.0% 0.3% 0.0% 0.0% 0.2% 0.1%
Fair & Lovely 0.1% 0.0% 0.3% 0.1% 0.2% 0.1%
Ferrari 0.3% 0.1% 0.0% 0.0% 0.0% 0.1%
Fevicol 0.1% 0.0% 0.3% 0.0% 0.3% 0.1%
Gillette 0.3% 0.0% 0.1% 0.0% 0.1% 0.1%
Gold Flake 0.1% 0.1% 0.0% 0.2% 0.1% 0.1%
Honda City 0.1% 0.0% 0.1% 0.0% 0.0% 0.1%
IFB 0.1% 0.0% 0.0% 0.3% 0.0% 0.1%
Kodak 0.0% 0.2% 0.0% 0.6% 0.0% 0.1%
Koutons 0.1% 0.2% 0.0% 0.1% 0.3% 0.1%
LIC 0.0% 0.0% 0.3% 0.0% 0.1% 0.1%
Maggi 0.1% 0.0% 0.0% 0.2% 0.1% 0.1%
Mcdonald 0.2% 0.1% 0.1% 0.0% 0.0% 0.1%
MRF 0.0% 0.2% 0.0% 0.6% 0.1% 0.1%
Nescafe 0.1% 0.1% 0.2% 0.1% 0.3% 0.1%
Nirma 0.0% 0.2% 0.1% 0.0% 0.1% 0.1%
P&G 0.0% 0.0% 0.0% 0.0% 0.1% 0.1%
Panasonic 0.2% 0.1% 0.0% 0.0% 0.0% 0.1%
Park Avenue 0.2% 0.0% 0.0% 0.0% 0.1% 0.1%
Parker 0.0% 0.0% 0.0% 0.0% 0.0% 0.1%
Rediff 0.0% 0.0% 0.0% 0.0% 0.4% 0.1%
Rin 0.0% 0.1% 0.0% 0.1% 0.3% 0.1%
Santro 0.3% 0.2% 0.0% 0.0% 0.0% 0.1%
Sify 0.2% 0.0% 0.0% 0.0% 0.1% 0.1%
Skoda 0.0% 0.0% 0.1% 0.0% 0.1% 0.1%
VIP 0.1% 0.0% 0.2% 0.3% 0.1% 0.1%
Yahoo 0.0% 0.1% 0.0% 0.2% 0.0% 0.1%
Axe 0.1% 0.0% 0.0% 0.0% 0.1% 0.1%
L&T 0.0% 0.2% 0.0% 0.0% 0.0% 0.1%
Ranbaxy 0.0% 0.0% 0.2% 0.1% 0.3% 0.1%
Sahara 0.1% 0.0% 0.0% 0.0% 0.1% 0.1%
Sansui 0.1% 0.0% 0.1% 0.0% 0.1% 0.1%
Chevrolet 0.0% 0.3% 0.0% 0.2% 0.0% 0.1%
SBI 0.0% 0.1% 0.0% 0.0% 0.0% 0.1%
Siemens 0.0% 0.0% 0.0% 0.0% 0.3% 0.1%
Voltas 0.1% 0.0% 0.0% 0.0% 0.0% 0.1%
Gucci 0.0% 0.0% 0.2% 0.0% 0.0% 0.0%
Mahindra & Mahindra 0.0% 0.0% 0.0% 0.0% 0.2% 0.0%
Rolex 0.1% 0.0% 0.1% 0.0% 0.0% 0.0%
Taj 0.0% 0.0% 0.1% 0.0% 0.1% 0.0%
Tata Indicom 0.0% 0.1% 0.0% 0.0% 0.0% 0.0%
Tata Tea 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Van Huesen 0.1% 0.0% 0.0% 0.1% 0.0% 0.0%
Versace 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Zodiac 0.1% 0.0% 0.0% 0.0% 0.1% 0.0%
166
Acer 0.0% 0.1% 0.0% 0.2% 0.0% 0.0%
Idea 0.0% 0.1% 0.0% 0.0% 0.1% 0.0%
Lays 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
TCS 0.0% 0.1% 0.1% 0.0% 0.0% 0.0%
Armani 0.0% 0.1% 0.1% 0.0% 0.0% 0.0%
Citi Bank 0.0% 0.1% 0.0% 0.0% 0.0% 0.0%
GE 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
HDFC 0.0% 0.0% 0.0% 0.2% 0.0% 0.0%
Mark & Spencer 0.1% 0.0% 0.0% 0.0% 0.0% 0.0%
NIIT 0.0% 0.0% 0.0% 0.5% 0.0% 0.0%
Pears 0.0% 0.1% 0.0% 0.0% 0.0% 0.0%
Red Label 0.1% 0.0% 0.0% 0.0% 0.0% 0.0%
Reid & Taylor 0.0% 0.0% 0.0% 0.0% 0.1% 0.0%
Scorpio 0.0% 0.1% 0.0% 0.0% 0.0% 0.0%
Tanishq 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Tata Indica 0.0% 0.0% 0.1% 0.0% 0.2% 0.0%
Tata Motors 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
VSNL 0.0% 0.1% 0.0% 0.0% 0.0% 0.0%
Glaxo 0.0% 0.0% 0.0% 0.0% 0.1% 0.0%
HSBC 0.1% 0.0% 0.0% 0.0% 0.0% 0.0%
MTNL 0.0% 0.0% 0.0% 0.1% 0.0% 0.0%
Satyam 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Liberty 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Others 11% 8% 12% 14% 11% 12%
167
Appendix
168
Table 81: City type classification by market size
REGIONS
North South East West
Delhi Bangalore Kolkata Ahmadabad
Metros Chennai Mumbai
Coimbatore Pune
Hyderabad Surat
Faridabad Kochi Asansol Bhopal

Jaipur Madurai Thane
Urban Kanpur Indore
CITY TYPE BY MARKET SIZE 1
Lucknow Nagpur
Uptowns
Ludhiana Vadodara
Patna
Amritsar Thiruvanathapuram Guwahati Aurangabad

Chandigarh Tiruchirapalli Goa
Emerging Dhanbad Vijayavada Jabalpur
Towns Ghaziabad Visakhapatanam Nashik
Rajkot
Agra Mangalore Bhubaneswar Solapur
Allahabad Mysore Cuttack Others from
Dehradun Secunderabad Raipur West India
Gurgaon Others from South Others from
Jodhpur India East India
Meerut
Others
Noida
Ranchi
Varanasi
Others from North
India
1
Above segmentation of Indian cities are basis their market size and
not by the population size. Market size of a city is calculated basis the
total annual household consumption expenditure of all household in
that city/district. Total household consumption includes all possible
household goods and services that a household usually spends on. For
more details refer to ‘Market Skyline of India 2006’ Reports published
by Indicus Analytics.
169
Table 82: Socio economic classification (SEC) grid
Chief Wage Earner's Highest Education

School School Secondary Grad./ Grad./
Not
Illiterate (Up to 4 (5-9 / High PG PG
Grad.
yrs) yrs) School (Gen.) (Prof.)
Unskilled worker E E E D D D D
Skilled worker E E D C C B B
Petty traders E D D C C B B
Shop owners D D C B B A A
Businessmen/
industrialists – with D C B B A A A
no employee
Chief Wage Earner's 2 Occupation
Businessmen/
industrialists – with C B B B A A A
1 to 9 employee
Businessmen/
industrialists – with B B A A A A A
10+ employee
Self-employed
D D D B B A A
professionals
Clerical/ salesmen D D D C B B B
Supervisor level D D C C B B A
Officers/
C C C B B A A
executives (junior)
Officers/
executives B B B B A A A
(middle/ senior)
2
Chief Wage Earner is the head of the household who contributes maximum to
the monthly household income. It is assumed in Indian marketing and media
space that the life style of a household is largely determined by the
combination of head of household’s highest level of education and current
occupation.
170
Index: Charts
Chart 1: Overlap between online sports, games and music users ...... 13
Chart 2: Age profile of online sports users ................................. 15
Chart 3: Regional distribution of online sports users ..................... 16
Chart 4: Field of occupation online sports users come from ............ 17
Chart 5: Years of net usage experience among online sports users .... 17
Chart 6: Place of accessing the internet by online sports users ........ 18
Chart 7: Response to online marketing stimuli ............................ 20
Chart 8: Online buying among online sports users ........................ 21
Chart 9: Gender breakup ...................................................... 31
Chart 10: Age group distribution ............................................. 32
Chart 11: City class - by population size .................................... 33
Chart 12: City class - by market size ........................................ 34
Chart 13: Region-wise break-ups............................................. 36
Chart 14: Socio economic classification..................................... 38
Chart 15: Highest educational qualification................................ 39
Chart 16: Occupational break up............................................. 40
Chart 17: Function / field of occupation ................................... 41
Chart 18: Head of the household............................................. 42
Chart 19: Monthly family income ............................................ 43
Chart 20: Most expensive vehicle owned by the household.............. 44
Chart 21: Ownership of credit cards (individually)........................ 45
Chart 22: Current loan liabilities............................................. 47
Chart 23: Years of experience in using internet ........................... 48
Chart 24: Place of accessing internet ....................................... 49
Chart 25: Type of internet connection at home ........................... 50
Chart 26: Type of internet connection at office........................... 51
Chart 27: Service provider subscribed to at home ........................ 52
Chart 28: Service provider subscribed to at office ........................ 53
Chart 29: Frequency of accessing internet from home ................... 54
Chart 30: Frequency of accessing internet from office................... 55
Chart 31: Time of the day accessing internet from home ............... 56
Chart 32: Time of the day accessing internet from office ............... 57
Chart 33: Duration of PC usage from home................................. 58
Chart 34: Duration of internet usage from home.......................... 59
Chart 35: Duration of PC usage from office ................................ 60
Chart 36: Duration of internet usage from office ......................... 61
Chart 37: Time spent by internet users on watching TV ................. 62
Chart 38: Time spent by internet users on reading newspaper ......... 63
Chart 39: Time spent by internet users on listening to radio ........... 64
Chart 40: Professional activities ............................................. 67
Chart 41: Personal activities.................................................. 68
Chart 42: Downloading activities............................................. 69
Chart 43: E-commerce related activities ................................... 70
Chart 44: Online shopping..................................................... 71
Chart 45: Blogging activities .................................................. 72
Chart 46: Member of an online community................................. 73
Chart 47: Problems faced while surfing the internet ..................... 77
Chart 48: Multiple user shares of email websites ......................... 79
Chart 49: Number of email accounts and average per capita email ids 80
Chart 50: Response to online marketing stimulus ........................ 108
171
Index: Change from
Previous Year Graphs
Chart 1: Gender breakup ...................................................... 31
Chart 2: Age group distribution .............................................. 32
Chart 3: City class - by market size.......................................... 34
Chart 4: Region-wise break-ups .............................................. 36
Chart 5: Socio economic classification ...................................... 38
Chart 6: Highest educational qualification ................................. 39
Chart 7: Occupational break up .............................................. 40
Chart 8: Head of the household .............................................. 42
Chart 9: Monthly family income .............................................. 43
Chart 10: Most expensive vehicle owned by the household.............. 44
Chart 11: Ownership of credit cards (individually)........................ 45
Chart 12: Years of experience in using internet ........................... 48
Chart 13: Place of accessing internet ....................................... 49
Chart 14: Type of internet connection at home ........................... 50
Chart 15: Type of internet connection at office........................... 51
Chart 16: Service provider subscribed to at home ........................ 52
Chart 17: Service provider subscribed to at office ........................ 53
Chart 18: Frequency of accessing internet from home ................... 54
Chart 19: Frequency of accessing internet from office................... 55
Chart 20: Time of the day accessing internet from home ............... 56
Chart 21: Time of the day accessing internet from office ............... 57
Chart 22: Duration of PC usage from home................................. 58
Chart 23: Duration of internet usage from home.......................... 59
Chart 24: Duration of PC usage from office ................................ 60
Chart 25: Duration of internet usage from office ......................... 61
Chart 26: Time spent by internet users on watching TV ................. 62
Chart 27: Time spent by internet users on reading newspaper ......... 63
Chart 28: Time spent by internet users on listening to radio ........... 64
Chart 29: Professional activities ............................................. 67
Chart 30: Personal activities.................................................. 68
Chart 31: Downloading activities............................................. 69
Chart 32: E-commerce related activities ................................... 70
Chart 33: Online shopping..................................................... 71
Chart 34: Multiple user shares of email websites ......................... 79
Chart 35: Number of email accounts and average per capita email ids 80
Chart 36: Response to online marketing stimulus ........................ 108
172
Index: Tables
Table 1: Detailed sample base distribution of the land survey ........... 6
Table 2: Popular online activities among all net users (Top 10) ........ 12
Table 3: Relative popularity of online entertainment activities ........ 12
Table 4: Other online entertainment activities usage by online sports
users .............................................................................. 13
Table 5: Preferred websites for checking sports online .................. 14
Table 6: Online activities undertaken ‘relatively’ more by online sports
users .............................................................................. 19
Table 7: Top 10 most popular online activities among online sports
users .............................................................................. 20
Table 8: Comparative evaluation of the Top 5 sports content websites
on selected attributes ......................................................... 22
Table 9: Popularity of various internet activities ......................... 29
Table 10: Preferred website for sports ..................................... 30
Table 11: Top 10 cities ........................................................ 35
Table 12: Preferred language of reading ................................... 37
Table 13: Household asset ownership ....................................... 46
Table 14: Popularity of various internet activities ........................ 65
Table 15: Membership by type of online community ..................... 74
Table 16: Most used local language websites (other than English) ..... 75
Table 17: Online activities desired in other languages ................... 76
Table 18: Preferred websites - emailing .................................... 78
Table 19: Top of mind unaided recall - all websites ...................... 81
Table 20: Most used website - all websites................................. 82
Table 21: Info search (English) ............................................... 83
Table 22: Info search (local language) ...................................... 84
Table 23: Job search ........................................................... 85
Table 24: Booking travel tickets ............................................. 86
Table 25: Online shopping (other than travel tickets).................... 87
Table 26: Online news ......................................................... 88
Table 27: Financial news & info (rates, quotes, etc.) .................... 89
Table 28: Online share trading ............................................... 90
Table 29: Real estate info..................................................... 91
Table 30: Matrimonial search................................................. 92
Table 31: Dating/friendship search.......................................... 93
Table 32: Social networking/communities ................................. 94
Table 33: Online gaming....................................................... 95
Table 34: Download mobile content......................................... 96
Table 35: Preferred instant messaging applications ...................... 97
Table 36: Download music .................................................... 98
Table 37: Cinema content..................................................... 99
Table 38: Most used local language websites (other than English) .... 100
Table 39: Preferred blog sites ............................................... 101
Table 40: Preferred astrology website ..................................... 102
Table 41: Preferred online learning / education website............... 103
Table 42: Favorite TV channels ............................................. 104
Table 43: Favorite newspapers .............................................. 105
Table 44: Favorite magazines ............................................... 106
Table 45: Favorite radio channels .......................................... 107
Table 46: TOM recall for brands............................................. 109
173
Index: Segment wise
Detailed Tables
_Toc172105794
Table 1: Gender breakup ..................................................... 111
Table 2: Age group distribution ............................................. 111
Table 3: City class - by population size .................................... 112
Table 4: City class - by market size ........................................ 112
Table 5: City wise distribution .............................................. 113
Table 6: Region-wise break-ups ............................................. 114
Table 7: Preferred language of reading .................................... 115
Table 8: Socio economic classification ..................................... 116
Table 9: Highest educational qualification ................................ 116
Table 10: Occupational break up ........................................... 116
Table 11: Function / field of occupation .................................. 117
Table 12: Head of the household ........................................... 117
Table 13: Monthly family income ........................................... 117
Table 14: Most expensive vehicle owned by the household ............ 118
Table 15: Ownership of credit cards (individually)....................... 118
Table 16: Household asset ownership ...................................... 119
Table 17: Current loan liabilities............................................ 119
Table 18: Years of experience in using internet.......................... 120
Table 19: Place of accessing internet ...................................... 120
Table 20: Type of internet connection at home .......................... 120
Table 21: Type of internet connection at office ......................... 121
Table 22: Service provider subscribed to at home ....................... 121
Table 23: Service provider subscribed to at office....................... 122
Table 24: Frequency of accessing internet from home .................. 122
Table 25: Frequency of accessing internet from office ................. 122
Table 26: Time of the day accessing internet from home .............. 123
Table 27: Time of the day accessing internet from office .............. 123
Table 28: Duration of internet usage from home......................... 123
Table 29: Duration of internet usage from office ........................ 124
Table 30: Duration of internet usage during weekdays.................. 124
Table 31: Duration of internet usage during weekends ................. 124
Table 32: Duration of PC usage from home ............................... 125
Table 33: Duration of PC usage from office ............................... 125
Table 34: Time spent by internet users on watching TV ................ 125
Table 35: Time spent by internet users on reading newspaper ........ 126
Table 36: Time spent by internet users on listening to radio .......... 126
Table 37: Professional activities ............................................ 126
Table 38: Personal activities................................................. 127
Table 39: Downloading activities ........................................... 127
Table 40: E-commerce related activities .................................. 128
Table 41: Online shopping.................................................... 128
Table 42: Blogging activities ................................................. 128
Table 43: Member of an online community ............................... 129
Table 44: Membership by type of online community .................... 129
Table 45: Usage of other language websites .............................. 130
Table 46: Online activities desired in other languages .................. 130
Table 47: Problems faced while surfing the internet .................... 130
Table 48: Top of mind unaided recall - all websites ..................... 131
Table 49: Most used website - all websites................................ 133
Table 50: Preferred website for emailing ................................. 134
Table 51: Multiple user shares of email websites ........................ 134
Table 52: No of email account .............................................. 135
174
Table 53: Preferred website for job search ............................... 135
Table 54: Preferred website for mobile content ......................... 136
Table 55: Preferred website for travel products ......................... 137
Table 56: Preferred website for matrimony............................... 138
Table 57: Preferred website for financial news/info .................... 139
Table 58: Preferred website for cinema ................................... 140
Table 59: Preferred website for online share/stock trading............ 141
Table 60: Preferred website for games .................................... 142
Table 61: Preferred website for online shopping......................... 143
Table 62: Preferred website for online news ............................. 144
Table 63: Preferred website for friendship/dating ...................... 145
Table 64: Preferred website for music ..................................... 146
Table 65: Preferred info search engine - local language ................ 147
Table 66: Preferred website for real estate............................... 147
Table 67: Preferred info search engine - English ......................... 148
Table 68: Preferred website for instant messaging ...................... 148
Table 69: Preferred website for social networking/communities ..... 149
Table 70: Preferred website for astrology................................. 150
Table 71: Preferred website for online learning/education ............ 151
Table 72: Preferred blog sites ............................................... 152
Table 73: Other language preferred for local language content....... 153
Table 74: Preferred website for checking local language content .... 154
Table 75: Most preferred TV channel....................................... 155
Table 76: Most preferred newspaper ....................................... 158
Table 77: Most preferred magazine......................................... 160
Table 78: Most preferred radio channel ................................... 163
Table 79: Response to online marketing stimulus ........................ 163
Table 80: Top of mind recall for brands ................................... 164
Table 81: City type classification by market size ........................ 169
Table 82: Socio economic classification (SEC) grid....................... 170
175
176
177

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India Online 2007

Online Sports Content

India Online 2007

Online Sports Content

Key Findings ..............................................................12

Segment Wise Detailed Tables ...................................... 110

Appendix ................................................................ 168

India Online 2007

Like in the year 2006, JuxtConsult conducted two large-scale 'primary'

The key information included in the various reports cover the

X Highly credible latest estimate of internet using population in

India Online 2007

User Segment Supplementary Reports

Category Supplementary Reports: (comparative profiling of top 5

Note - All supplement reports are subject to sufficiency of sample

X We have increased our land survey sample base to 10,000 (from

X Further, to better capture the internet usage across all types of

These two refinements in the sampling methodology ensured that this

The land survey

Table 1: Detailed sample base distribution of the land survey

Region City/ Town City Class Sample Size City Class

West Rajkot (Guj) 5 lakh - 10 lakh 301

East Bhubneshwar (Ori) 5 lakh – 10 lakh 303

South Mysore (Kar) 5 lakh – 10 lakh 329

To check for both the 'regular' as well as 'occasional' usage of the

Some further questions related to the specifics of demographic profile

The above information about the head of the household, especially

The Online Survey

The online survey was conducted using an e-questionnaire segmented

X The net usage behavior and preferences of new phenomena like

X In terms of capturing website preferences, 6 more online activity

X The question about 'blogging' was fine tuned to segregate usage

In the online questionnaire, a response format of 'clicking' a single or

Further, to enlist complete and sincere responses, an incentive of a

Finally, the appropriate weights (multipliers) as derived from the land

Note - Because of a deeper and more robust coverage of internet usage

Within the group of online ‘entertainment’ activities, online sports is

Online sports users show high usage of most online entertainment

Online sports continue to be a predominantly 'male' activity. Only

Online sports users show ‘average’ socio-economic profile, but are

Being relatively more ‘experienced’ net users, online sports users

interactivity’. Online sports users also seek/search information on the

At 48% a relatively higher proportion of online sports users buy online.

Online sport is evolving into a strong ‘branded’ category. 54% of

Espnstarsports further improves its ‘leadership’ position in the

There has been a significant growth in the popularity of online sports as

Further, within the group of ‘entertainment’ activities it is the second

Table 3: Relative popularity of online entertainment activities

Note – movies was not checked as a separate category in 2006

Online Sports Users Show High Usage of Most Online

Table 4: Other online entertainment activities usage by online sports

Chart 1: Overlap between online sports, games and music users

Online Sports - 57% Online Music - 60%

Sports Only Music Only

Online Games - 54%

Espnstarsports Improves Its Popularity and Leadership in the

Table 5: Preferred websites for checking sports online

In comparison, at least half of online sports users (54%) check sports

Online Sports Continue to Be a Predominantly 'Male' Activity

Chart 2: Age profile of online sports users

Current Year 13-18 yrs 19-24 yrs 25-35 yrs

ESPN Cricinfo Yahoo Google Rediff ASU

* ASU – All Sports Users

Online Sports Users Come Somewhat More from the South