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1ake S

By Heinz Bulos
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Gerry Kaimo, PLD1.com
April 19, 2001
PLD1.com ,pee-el-dee-tee-dot-com,, n. 1.
a hilarious satire site, 2. a landmark legal
case, 3. a thorn on PLD1's side.
PLD1.com has made Gerry Kaimo
amous, or notorious, depending on who
you ask. 1he larger-than-lie maerick,
who makes his ashion statement as loud
as his political and consumer statements,
has made the local Internet community
much more interesting with his presence.

J. What's up with the PLD1.com case
and how do you foresee it to end?

I do not see a solution anywhere in the
near uture. 1his is a endetta by a giant
monopoly who will not allow themseles
to be made ools o, een i they are.
1hese guys hae tons o money and don't
like criticism. I you remember the case o
the resellers o bandwidth, or instance.

1here were these kids manning someone
else's shop. 1he PAOC1l, the same guys
inoled in the Dacer case, the Kuratong
Baleleng, etc., were sent by PLD1 to
arrest and throw these kids into jail. I am
sure it showed PLD1's competition how
powerul and how "tough" Mr. Pangilinan
was, but hey, what do you think these kids
-- ages ranging rom 19 to 23 are going to
eel or the rest o their lies ater being
tossed into the Camp Crame jail, seeing
their workplace ransacked 1rauma yan.
And or what

1hat was not een a PAOC1l related
oense. 1hat was something they would
use the N1C plus maybe the local court
sheri to sort out. A policeman would be
around just in case. But or PLD1 to
utilize Lacson's storm troopers Like their
riend Lrap, they like to bully people.
1hat's what money and power does to
some people.

\ith regards to our case, you should
realize that the same bully tactics were
utilized. 1hey sent no prior letter o
complaint regarding their alleged
complaints regarding the site. Like sneaky
ambulance chasers, they went or an
LXPAR1L 1RO. \hen the court reused
to gie this to them, they had the court
send a subpoena on a lriday eening at 6
PM which ordered me to go to court at 8
AM Monday. 1he way they are running
the case, it looks like this will reach the
Supreme Court.

Pangilinan is obiously trying to break me
inancially, but I will probably resort to
asking or assistance rom riends like you
or go back to show business i that
happens. 1his case against ree speech
should be heard out, no matter how long
it takes.

2. What's the PLD1.com case really all
about -- a trademark/domain issue, a
free speech issue, a political issue, or
all of the above?

Oh, it is about all o those issues and
more. 1his is primarily about a monopoly
enraged that an ordinary citizen had the
gall to write down what eerybody in the
country thinks o their type o serice.
1his is another way or PLD1 to get back
at the PLD1I, which had nothing to do
with the site but were sued as well. Simply
because the tiny League had the guts to
stand up against a ery unair policy called
metering. It is a matter o ree speech. It is
a matter o reedom. 1he same people
who monopolized the
telecommunications industry want to do
the same to the Internet.

3. PLD1.com is undoubtedly already
an Internet classic. Any plans for
expanding to other media like a satire
mag, a book, a telenovela?

ley that's a swell idea. Maybe you can
write the telenoela. Let's call it the Land
o No Dial 1ones and Misery, where there
is a pretend country that had only 2
phones or eery 1000 people, no serice,
and only proit or the greedy phone
company. In part II the greedy company
starts buying up all the other businesses
and killing o competition and breaking
the laws o the country but not to worry,
they hae enough politicians in their
pockets to pull o anything they want.
Great plot, but wait! 1hat's not iction!!
It's what may be happening here as we
speak!

4. Any plans of running for public
office? If ever, which political party
will you join? What's your slogan?

No public oice. Slogan \es, we hae a
ew actually. lere is one: "Mabuhay ang
Pilipino. Pero hindi lahat."

S. Please complete the sentence: "If I
were President of the Philippines, I
will..."

...try to do that land deal where I talk 1ed
1urner into swapping all his acreage in
Montana or about ,000 o our islands.
1hen we can all moe to Montana, and
start all oer again. Being landlocked,
howeer, we will either learn to lie with
each other or die. O course the people
with yachts can't come along. 1hey hae
to be sold o to 1urner as well. I am sure
there are some lilipinos who would like
to be let behind.

\e can hae the tough, strong Pwersa ng
Masa guys man the pop guns at our
Spratly positions. 1here they can really
proe their loe or country. 1he Pinoys
will be ecstatic, as we will be haing
nothing but PX goods till we die rom
obesity. I am sure Lucio 1an will be
staying in Manila as he waits to welcome
his mainland buddies coming oer or the
great inasion. It should be exciting to see
how 1urner reacts to Red China's
orthcoming inasion.


Dino Ignacio, Iractal Cow
lebruary 2, 2001
Dino Ignacio is best known or the "Bert
is Lil!", a parody site that has gained cult
status and which won him the \ebby
Awards and the People's Voice Awards.
le's considered a \eb design pioneer,
with his site, lractal Cow and the web
design studio, Binary Soup ,now \eae
Creaties,, which he co-ounded. lor the
third 1ake 5 interiew, we asked Dino
what he's up to and how he inds the
current crop o \eb artists.

J. You're a pioneer here in Web design
and digital art. 1hen it seems you just
disappeared. Well we know you're
studying in the US, but you haven't
been active in the digital art scene.
How come?

I was abducted by aliens and drated into
the Intergalalctic Circus Ballet. No
seriously, I sort o lost hope in the \eb
or a while. I elt it was the last enue or
the indiidual that was not controlled by
big media and big corporation. I
remember it being a ree-or-all place or
anyone to be heard and to say something.
1hen it eoled into a dirent kind o
monster.

It slowly became ery commercial and big
corporation took oer. 1he homegrown
art and poetry sites lost the limelight in
lieu o banner-slapping ad mongers.
People started associating the \eb with
sale and purchase rather than inormation
and ree thought.

I started running a site called
Death1o\eb which was a site deoted to
making people remember that the \eb
was bigger than commercialism and that
there are still art sites out there, you just
hae to look beyond the glitter o the
dotcoms. Death1o\eb is currently
housing a money drie or a homeless
man.

\ith the recent dotcom crash I think we
can say that the \eb is sae ground again.

I'm studying 3D Modelling and Animation
here in San lrancisco.

2. Bert is Lvil has already achieved
cult status. How do you feel about
people who mirror the site making
money from it? Is the description,
"creator of Bert is Lvil", something
that hounds you?

It really cool that it's become bigger than I
eer saw it to be. It kinda sucks though
that someone bought bertiseil.com and
made it a porn site. It used to haunt me
but being away rom Manila and being an
anonymous student in a big college allows
me to just concentrate on my new
entures.

3. You judged at the Philippine Web
Awards last year. How do you find the
new crop of talent? Any particular
favorites?

I loe how the Philippine \eb seems to
be ahead o the world in realizing that the
\eb is a people's medium. As my riend
Mark Gatela said, there is a resurgence o
the people's Internet in the Philippines.
Garage-built sites were all oer the
Philippine \eb Awards! I loed Lawin's
\orld and PLD1.com. 1his is what the
Internet is all about.

4. I think what makes you unique is
you're both a great artist AND
storyteller. Do you see anyone here
following your footsteps, so to speak?

\ow, thanks or the compliment but I
don't think so highly o mysel. But i I
would single out names to look out or,
it's Aid Liongoren o RocketSheep and
Neil Galang and Gerry Isaac o Big
Dipper Digital.

S. Iractalcow is undergoing a major
update. What can we expect from it?
(You have a fascination with the
bizaare, hence the 1romaville tie-up?)
What are your plans by the way? Will
you be back here?

As soon as time allows, which would be
this summer, I am deoting more time to
the site. Can't really say too much yet. I
might jinx it.


David Siegel, Siegel Vision
lebruary 22, 2001
Many will remember Daid Siegel as a
web design pioneer, best-selling author o
"Secrets o Successul \eb Sites" and
"Creating Killer \eb Sites", and ounder
o Studio Verso, which he later sold. le's
a demigod in \eb design circles in the
early years o the \eb. Len his personal
site -- which showcases his sel-
deprecating wit -- was oten cited. le has
since moed to \eb strategy and
inestments, starting Siegel Vision and
doing consulting work. lis latest work,
"luturize \our Lnterprise", is his latest
incarnation as \eb management guru. In
our second 1ake 5 interiew, Daid took
time rom his busy schedule to talk about
his image and ision or the Internet.

J. You have undergone several
transformations in your career, from
graphic designer to Web strategist. Are
you a thrill-seeker and can't stay put in
one place?

Lxactly. I'm now helping startups and
entrepreneurs get their companies going,
and in a ew more years I'm going to
switch oer and start the non-proit
company I'e always dreamed o starting.
Unortunately, it's a secret project -- no
details at this time.

2. Somehow, you strike me as the
Steve Jobs of the Web, in the positive
sense (maverick, vegan, "hippie",
forward-thinker, self-promoter,
visionary, and "provocateur"), though
of course I don't think that's a title you
want to bestowed with. But are those
words (maverick, forward-thinker,
etc.) how you like to be described?

I take that as a compliment, as long as you
add "nice guy" to the list ,at the end,. I
hae my share o detractors, but I'd like to
think I'e dealt airly with eeryone I'e
encountered.

3. You wrote about the need for
companies to build their Web strategy
around customers and not products. It
calls to mind the re-engineering
mantra in the eighties, which revolves
around processes (which you
criticized). 1here was a lot of talk
about that but few really did anything
about it. Do you see a similar
problem? And why do you think only a
few actually take action? Is it because
of the "sacred cows" that you
mentioned in your writing?

Actually, too many companies ended up
taking re-engineering seriously, urther
distancing themseles rom customers. I'd
like to think that reorganizing around
customers has a true ring to it. Len i I'm
hit by a bus tomorrow, I think you'll see
companies embracing this idea in the
uture. It could take longer than I hope,
but I think it'll be too compelling to
ignore.

4. How do you see the state of the
Internet today? How far are we from
you vision of what the Net should be
like?

\e're about 5 o what I hae in mind.
Read part our o my book, luturize
Now, to see the rest.

S. Iinally, have you finally found your
single Swiss woman? :)

Still searching. leading to Lurope in a
ew weeks ,again,. Let me know i you
ind her.

Andy Bourland, ClickZ
lebruary 13, 2001
Andy Bourland is the co-ounder and
CLO o ClickZ, one o the leading
resources or Internet marketing and itsel
a model or proitable content sites and a
progressie practicioner o online
adertising. Andy's background is mainly
in sales, haing been VP or Business
Deelopment at Andoer Adanced
1echnologies prior to launching ClickZ.
\ith ClickZ, he has ulilled his wish to
enter the larger world o marketing and
adertising. Last year, Internet.com
acquired the ClickZ Network or a cool
>16 million. In this irst interiew or 1ake
5, we asked Andy about the uture o
content sites and plans or ClickZ.

J. Recently, you've been toying with
the idea of a subscription-based
revenue stream for content sites like
ClickZ. While this business model
may be necessary and inevitable, given
that Internet surfers are spoiled rotten,
do you think this would be viable in
the short term?

I think a subscription based reenue
stream is ineitable because the unding
behind ad-supported "ree" content is
drying up. \hat orm it will take, I do not
know. It may be that we hae ree ad-
supported content with another layer o
"premium" content that you hae to pay
to access. \e haen't settled on an
approach yet. \e're still doing OK with
the ad-supported model, but most
publishers I know are not.

2. Are you happy about the way things
are going in being part of
Internet.com? What changes has
ClickZ undergone since the
acquisition?

It's an adjustment going rom
entrepreneurial mode to working or a
large, publicly traded company.
Internet.com has taken oer the
management o many o the back-end
issues ,lR, serers, ad sering, etc., that
are so costly and resource intensie, but
hae let us alone on editorial issues.
1hey're good people, and we're doing
better than I originally expected.

3. When ClickZ celebrated its third
anniversary, you were a bit sentimental
in mentioning that you and Ann feel
like the luckiest people on earth. It will
be Year 4 in a few months. Do you still
feel fulfilled? Any plans of starting a
new venture?

I deinitely eel ulilled, as does Ann. \e
eel real good about what we'e
accomplished. Neither o us are sure o
what lies ahead and we hae no plans
currently or a new business. It's a whole
new ballgame now, ery dierent rom
how things were when we launched
ClickZ.

4. I miss Microscope, though I
understand why you had to kill it.
What about Zcommerce? You wrote
before it would have worked if you had
more resources. Or will it be part of
your strategy of spinning off specific
topics into self-contained sites?

\e don't currently hae plans or another
ZCommerce-like site. 1he challenge that
we hae right now is ensuring there is
suicient ad,sponsor support or any new
entures we launch. A year ago, we could
launch a site on a speculatie basis,
knowing that sooner or later, a sponsor
would surace. In today's economy, I
don't eel as conident going orward on
that basis.

S. I like what you wrote before, stating
the need to say "1hank you" a lot
every day. Who are the key people that
you like to thank that made ClickZ
such a success?

My partner, Ann landley. She's the best.
Daniel Shiplaco, our Creatie Director
has made outstanding contributions
throughout our history. Mark Grimes o
eyescream interactie or coming up with
the name, ClickZ. Richard loy, ormerly
o Online Adertising Discussion List was
incredibly helpul in the early days and
later helped us launch the ClickZ lorum.
1here are dozens o others, but i I get
too detailed, I'm bound to skip oer
someone, so I'll leae it at that or now...

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