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KCT

BUSINESS SCHOOL

MBA program
SYLLABUS
2010 onwards

Office of the Controller of Examination Kumaraguru College of Technology (Autonomous and Affiliated to Anna University of Technology, Coimbatore) XIII BOARD OF STUDIES, March 16, 2011

KUMARAGURU COLLEGE OF TECHNOLOGY, COIMBATORE MBA Programme


CHOICE BASED CREDIT SYSTEM These regulations are applicable to all candidates admitted into MBA programme from the academic year 2010 2011 batch onwards. PREAMBLE The phenomenal growth of science and technology and through this, the growth and spread of Management Science literature and arts have made available a large chunk of information and data for the learners. Availability of such huge knowledge has necessitated the introduction of a new system of education, called Choice Based Credit System (CBCS). When education is compartmentalized and a rigid academic system of is imposed, the learners will not have any choice in choosing the subjects of their liking or requirement to strengthen their knowledge in certain quarters which may be necessary for their career. Hence a paradigm shift from teachercentric to learner-centric educational system has occurred. This system offers flexibility to the learners. The flexibility could include multipoint entry, choice of a large number of electives (course curricula permitting students to choose subjects to suit their career aspirations), flexible pace of earning credits with minimum and maximum specified per semester, carrying over credits, having audit courses, and choosing courses from other disciplines.

1. DEFINITIONS AND NOMENCLATURE In these Regulations, unless the context otherwise requires: 1.1 Programme MBA Programme means Post Graduate Degree Programme in Business Administration. 1.2 Course A subject of study offered under MBA Programme is called a course. (Example: Organisational Behaviour) 1.3 Curriculum The collective subjects and components, papers, course etc. studied in the MBA degree programme that give appropriate knowledge in the chosen discipline are collectively called curricula. 1.4 Credits Course work is measured in units called credit hours or simply credits. The number of periods or hours of contact per week determine the credits of the course. If there is a lecture course with 4 period hours of lectures per week, then that course is said to have 4 credits, 2 period hours will have 2 credits and 1period hours as 1 credit. If a laboratory course has 2 periods (hours) per week, then it will have 1 credit and for 4 hours 2 credits. The summer project after the second semester carries2 credits and the major project in fourth Semester carries 12 credits and each credit provides 2 hours of work per week.

2010-12 Batch onwards BOS XIII

1.5 Total credits for MBA programme A Student should undergo the prescribed curriculum with total credit of 92 credits for successful completion of the M.B.A. programme. 1.6 University University means the Affiliating University, Anna University of Technology, Coimbatore. 1.7 Head of the Institution Head of the Institution means the Principal of the College who is responsible for all the academic activities and for implementation of relevant rules of this regulation. 1.8 Institution Institution means Kumaraguru College of Technology, Coimbatore an autonomous institution affiliated to Anna University of Technology, Coimbatore.

2. 2.1 Mode of Study

OPERATIONAL GUIDELINES

Mode of study offered for full time programme. Candidates admitted under Full-Time should be available in the College of during the complete working hours of all working days for the duration of the programme for curricular, co-curricular and extra-curricular activities assigned to them.

2.2

Admission Eligibility Candidates seeking admission for MBA Programme shall be required to have any recognized University degree or equivalent thereof accepted by the Syndicate of Anna University of Technology, Coimbatore as equivalent thereto. Eligibility conditions for admission such as class obtained, number of attempts in qualifying examination and physical fitness will be as prescribed by the Syndicate of the University from time to time.

2.3 Duration of the Programme The minimum and maximum period for completion of the Programme is given below: Programme MBA (Full Time) Min. No. of Semesters 04 Max. No. of Semesters 08

Each Semester shall normally consist of minimum of 90 working days

2.4 Attendance Requirements for Completion of a Semester A Candidate who has fulfilled the following conditions shall be deemed to have satisfied the requirements for completion of a semester.

2010-12 Batch onwards BOS XIII

2.4.1

Ideally every student is expected to attend all classes and secure 100% of attendance. However, in order to allow for certain unavoidable reasons, the student is expected to attend a minimum of 80 % in every course to become eligible to appear in the respective end semester examination.

2.4.2

However, a candidate who could secure attendance between 70% and less than 80% only (after rounding off to the nearest integer) in the current semester due to medical reasons (hospitalization / accident / specific illness) or due to participation in the College / Anna University of Technology / State / National / International level Sports events with prior permission from the Principal shall be given exemption from the prescribed attendance requirement and he/she shall be permitted to appear for the current semester examinations.

2.4.3

Candidates who do not complete the semester as per the clause 2.4.1or 2.4.2 will not be permitted to write the semester examination at the end of the semester and not permitted to go to ensuing semester. They are required to repeat the incomplete semester in the next academic year.

2.5

Requirements for Appearing for End Semester Examination 2.5.1 A candidate shall normally be permitted to appear for the end semester examination of the current semester if he/she has satisfied the semester completion requirements Registration is mandatory for all eligible courses in the current semester examinations as well as arrears examinations failing which the candidate will not be permitted to move to the next semester. 2.5.2 A candidate has to obtain a minimum of 25 marks out of 50 marks in CAM (Continuous Assessment Marks) for each theory/practical course to register that course for the end semester examinations. Otherwise he/she will not be permitted to register that course in the end semester examinations. 2.5.3 If a candidate is absent for internal test(s) on genuine reasons, he/she may be permitted to write retests after getting the permission from the HOD. Such tests shall be conducted before the last day of instruction of that semester. Retest is not permitted for improvement. 2.5.4 If a candidate is prevented to register any course for the end semester examinations for want of minimum of CAM (25 marks out of 50 marks) he / she may be allowed to go to next semester. The candidate is permitted to improve his/her internal mark in that course by writing a supplementary test for 3 hours in the next semester for 35 marks. For seminar/ attendance components, the marks obtained in the original semester will be taken into account and added to make the CAM for 50. 2.5.5 If a candidate is prevented to register in the end semester examinations for want of minimum of CAM in four or more courses including practical courses, he/she will not be permitted to go to next semester. They are required to repeat the incomplete semester in the next academic year.

2010-12 Batch onwards BOS XIII

2.6 Provision for Withdrawal from Examination A candidate may, for valid reasons, be granted permission to withdraw from appearing for any course or courses of only one semester examination during the entire duration of the degree programmes. Also only one application for withdrawal is permitted for that semester examination for which withdrawal is sought. Withdrawal application shall be valid only if the candidate is otherwise eligible to write the examination and if it is made prior to the examination in that course or courses and also recommended by the Head of Department. 2.7 Procedure for Awarding Continuous Assessment Marks (CAM) For all theory and practical courses the continuous assessment shall be for a maximum of 50 marks. The above continuous assessment shall be awarded as per the procedure given below: 2.7.1 Theory courses The weightage of marks for each theory course is given as below: i. ii. iii. iv. Internal Test I& II Model Exam Presentations & Assignment Class Participation & attendance Total : 15 marks (7.5/ test) : 15 marks : 10 marks (Each 5 marks) : 10 marks (Each 5 marks) : 50 marks

Question Paper Pattern for Internal Test Part A (case study - Compulsory) Part B (concepts -short answers- compulsory) Part C (Descriptive/critical Internal Choice) Total Question Paper Pattern for Model Examination Part A (case study - Compulsory) Part B (concepts short answers Compulsory) Part C (Descriptive/critical Internal Choice) Total 2.7.2 Practical Courses Every practical exercise / experiment shall be evaluated based on conduct of exercise / experiment and records maintained. There shall be at least one model practical examination. The criterion for arriving at the internal assessment is given as below: Observation Record Model Examination Attendance Total : 10 marks : 10 marks : 25 marks : 05 marks : 50 marks : 1 x 10 = 10 Marks : 5 x 02 = 10 Marks : 3 x 10 = 30 Marks : 50 Marks

: 1 x 20 = 20 Marks : 10 x 2 = 20 Marks : 4 x 15 = 60 Marks : 100 Marks

2010-12 Batch onwards BOS XIII

2.7.3 Marks for attendance shall be awarded as given below for all courses: 80% attendance 81% to 85% of attendance 86% to 90% of attendance 90% to 95% of attendance 95% to 100% of attendance 2.8 End Semester Examination The end semester examinations (theory and practical) of 3 hours duration shall be conducted as per the time table of examinations notified by the COE. For theory courses examination will be conducted for 100 marks. The marks so obtained are converted to 50 marks after rounding off to the nearest integer. The end semester marks will vary for practical courses which is detailed in the programme structure. 2.8.1 Question Paper Pattern for theory courses For end semester examination, question paper is set for 100 marks with the following pattern. PART A (Case study - Compulsory) PART B (Concept/Short Answer No choice) PART C (Descriptive/Critical Internal Choice) Total 2.8.2 Question Paper Setting Three out of 6 or 7 theory courses in a semester will be randomly selected for setting question papers by external examiners by the Controller of Examinations. The Principal in consultation with the Head of the Department will nominate the internal faculty for each semester to set question papers for the remaining 3 or 4 theory courses. 2.8.3Evaluation of Answer Books Single valuation is done by the external or internal examiner for each theory course of MBA degree programme, appointed by the Controller of Examinations/Head of the Institutions. Three out of 6 or 7 theory courses in a semester will be randomly selected by the Controller of Examinations for evaluation by external examiners. The Head of Institution in consultation with the : 20 x 1 = 20 Marks : 2 x 10 = 20 Marks : 15 x 4 = 60 Marks : 100 Marks : 1 mark : 2 marks : 3 marks : 4 marks : 5 marks

Head of the Department will nominate the internal examiners for each semester to evaluate the answer books in the remaining 2 or 3 theory courses 2.8.4 Appointment of Internal Examiners for theory courses Teachers with a minimum of 5 years of teaching experience and positioned as Senior Lecturer or above alone shall be considered for question paper setting and teachers with a minimum of 5 years of teaching / industrial experience and positioned as Lecturers or above shall be considered for evaluating answer books.

2010-12 Batch onwards BOS XIII

2.8.5

Passing Requirements

2.8.5.1 Passing minimum for each theory, practical course and project work is 50% in the continuous assessment and 50% in the end semester examination. 2.8.5.2 If a candidate fails to secure a pass in a particular course, it is mandatory that he/she shall register and reappear for the examination in that course during the next semester when examination is conducted in that course he/she should continue to register and reappear for the examination till he/she secures a pass. However, the continuous assessment marks, if it is 50% and above, obtained by the candidate in the first attempt shall be retained and considered valid for all subsequent attempts. 2.8.5.3 Students scoring less than the passing minimum marks shall be deemed to have failed and be given Re Appear. The letter grade U indicates prevention from appearing for examinations (due to shortage of attendance and insufficient CAM) and W indicates the authorized withdrawal. A

student having RA grade need not redo the course, but can appear in the arrear examination at the end of the following semester. However, a student U grade has to necessarily redo the course, either during the summer term or in the regular semester as the case may be. The U grade once awarded stays in the regard of the student. However, when the student passes the prevented course in the subsequent semester the grade will be awarded and will appear in the grade card of that semester. 2.8.6 Revaluation A candidate can apply for revaluation for his/her end semester examination answer paper in a theory course, within one week from the declaration of results, on payment of a prescribed fee through proper application to the Controller of Examinations through the Head of the Department. The Controller of Examinations will arrange for the revaluation and the results will be intimated to the candidate concerned through the Head of the Department with the approval of the Principal. Revaluation is not permitted for practical courses, and for project work.

2.8.7 Improvement in Examination A student who has passed any of the courses prescribed in the curriculum for the award of the degree shall not be permitted to re-enroll to improve his/her marks in a course or the aggregate marks.

2.8.8 Malpractice If a student indulges in malpractice in any of the internal/final examinations he/she shall be liable for punitive action as prescribed from time to time.

2010-12 Batch onwards BOS XIII

2.9 Classification of the Performance Classification of the performance of students in examinations pertaining to a programme is done on the

basis of numerical value of Cumulative Grade Point Average. The concept of CGPA is based on Marks, Credits, Grade and Grade points assigned for different mark ranges. The following table shows the relation between the range of marks, Grade and Grade points assigned. Range Of Marks 90- 100 80 89 70 79 60 69 55 59 50 54 Below 50 Shortage of Attendance Insufficient CAM Withdrawal from examination Absent / & Grade S - Outstanding A - Excellent B - Very Good C - Good D - Fair E - Average RA - Reappear in the exam U Redo the course(s) W Ab Grade Point 10 9 8 7 6 5 0 -

A student earned U grade in a core course has to repeat it compulsorily when the course is offered in a subsequent semester.

2.10 Semester Grade Point Average (GPA) Grade point Average is calculated as follows: n (C i x GP i ) i =1 GPA = ---------------------, where n Ci i =1 = Credits of a course

CI

GP i = Grade Points scored in that course. n = Number of courses in the semester

The Grade point Average will be rounded off to two decimals.

2010-12 Batch onwards BOS XIII

2.11 Cumulative Grade Point Average (SCGP / CGPA) N (C i x GP i ) i =1 CGPA = ----------------------N Ci i =1 Where N = Total number of courses upto that semester. While calculating SGPA / CGPA all courses upto that semester (SGPA) or all courses upto the end of the final semester (CGPA) are taken into account.

2.12. Issue of Grade Sheets Separate grade sheet for each semester will be issued by the Controller of Examinations after the publication of the results.

2.13. Temporary Break of Study from a Programme 2.13.1 A candidate is not normally permitted to temporarily break the study. However, if a candidate intends to temporarily discontinue the programme in the middle for valid reasons (such as accident or hospitalization due to prolonged ill health) and to rejoin the programme, he/she shall apply in advance to the Principal through the Head of the Department stating the reasons with proof, in any case, not later than the last date for registering for the semester examinations of the semester in question. Break of study is permitted only once during the entire period of the MBA program 2.13.2 The candidate permitted to rejoin the programme after the break shall be governed by the rules and regulations in force at the time of rejoining. 2.13.3 If any student is detained for want of requisite attendance, progress and good conduct, the period spent in that semester shall not be considered as permitted break of study. 2.14. Eligibility for the Award of Degree To qualify for the MBA degree programme the candidate has to complete and clear all the required courses and earn the required credits within 8 semesters or 4 years from the date of registration

2.15. Classification of Successful Candidates Classification of the performance of students in examinations pertaining to a programme is done on the basis of numerical value of Cumulative Grade Point Average. Candidates who have passed all the prescribed courses on the basis of marks and credits, will be classified as follows 2.15.1 A Candidate who secures CGPA of 8.5 and above will be declared to have qualified for the degree in First class with Distinction, provided the student has passed all the prescribed courses in the First

2010-12 Batch onwards BOS XIII

Appearance. The authorized break of study (vide clause 2.13) will not be counted for the purpose of classification. 2.15.2 A Candidate who secures CGPA of 6.5 and above will be declared to have passed in first class provided the candidate clears all the courses within the 6 semesters. The authorized break of study (vide clause 2.13) will not be counted for the purpose of classification. 2.15.3 All other candidates (not covered in clause 2.15.1 & 2.15.2) who qualify for the award of the degree shall be declared to have passed the examination in Second class. A candidate who is absent for end semester examination in a course/project work after having registered for the same shall be considered to have appeared for that examination for the purpose of classification. 2.16 Ranking Candidates who get the top three CGPA shall be considered as rank holders provided they have passed all the prescribed courses in their first appearance. First class with Distinction alone will be considered for ranking. 2.17 Award of Degree The award of Degree must have been approved by the Academic Council of the College.

3.

STRUCTURE OF THE PROGRAMME

The programme will have a curriculum and syllabi consisting of core courses, elective courses and project work. The Programme may also include seminar / practicals / practical training, if they are specified in the curriculum. 3.1 Core Courses 15 core courses spread over 4 semesters will have to be undertaken. 3.2 Elective Courses Elective courses are offered to the students to specialize in different fields. The department provides a range of electives to enable he students to have a wider knowledge base in functional areas. The students will have to undergo eight elective courses and earn total credits of 24. A course will be conducted with contact classes if there is a registration of minimum 10 students. However the final decision to offer the elective rests with the department. Electives are offered in the following verticals: Finance Marketing Human Resource Systems Operations and Process management Students may choose any two verticals offered by the department. The choice of the vertical should be registered with the department at the end of the II semester. The chosen elective verticals will be spread through the third and fourth semester.

2010-12 Batch onwards BOS XIII

3.3 Projects General Guidelines 3.3.1 Projects shall be carried out under the supervision of the faculty members the Management Department or any service department allotted to them. 3.3.2 A candidate shall be permitted to work on the project in an Industrial / Research Organization, on the recommendation of Head of the Department. In such cases, the project shall be jointly supervised by a supervisor of the department and by an external supervisor from the Organization approved by the HOD. Student should meet the supervisor periodically and to attend the review committee meetings for evaluating the progress. 3.3.3 The Project Report prepared according to approved guidelines supplied to every student and duly signed by the supervisor(s) and the Head of the Department shall be submitted to the Controller of Examinations on the date announced by the department 3.3.4 If a candidate fails to submit the project report on or before the specified date, he/she is deemed to have failed in the Project and shall re-register for the same in a subsequent semester. 3.3.5 The projects shall be evaluated through continuous assessment and a terminal examination 3.3.6 A copy of the approved project reports will be kept in the library.

3.4 Summer Project 3.4.1 The Summer Project for 2 credits and a maximum of 100 marks, shall be carried between the II and III semester of the programme for duration of 6 weeks 3.4.2 The maximum marks for Internal Assessment shall be 50. There will be one mid-term review. The student shall make presentation on the progress made before the review committee constituted by the Director. The weightage of Internal Assessment marks for summer project is given below: Introduction and Literature Review Research Methods Progress of Work Presentation & Interaction Report Attendance (Refer 2.7.3) Total 3.4.3 : 08 marks : 10 marks : 05 marks : 10 marks : 12 marks : 05 marks : 50 marks

The end semester exam of Project as end semester examination will be based on the project report and a Viva-Voce Examination by a team consisting of the supervisor, a senior faculty and an external examiner. The Principal / Controller of Examinations shall appoint the external examiner. End semester exam will carry a total of 50 marks and the breakup is as follows: Presentation& Interaction Report Total : 30 marks : 20 marks : 50 marks

The grade point obtained in the evaluation will appear in the mark sheet of the III semester.

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2010-12 Batch onwards BOS XIII

3.5 Major Project 3.5.2 The Major Project for 12 credits and a maximum of 400 marks, shall be carried in the IV semester of the programme for duration of 12 weeks 3.5.3 The maximum marks for Internal Assessment shall be 200. Three reviews will be carried out by the review committee appointed by HOD. The student shall make presentation on the progress made before the committee. The weightage for the Internal Assessments is Project Objectives/Review Of literature Research Methods Progress of work Presentation &Interaction Report Attendance Total 3.5.4 : : : : : : : 30 marks 40 marks 40 marks 30 marks 50 marks 10 marks 200 marks

The end semester exam for the Major Project will be based on the project report and a Viva-Voce Examination by a team consisting of the supervisor (as one of the internal examiner), a common internal examiner and a common external examiner for each programme. The Controller of Examinations shall appoint the internal examiner and external examiner

The breakup of marks for the viva-voce is as follows: Report Interaction during Viva Voce Total : 100 marks : 100 marks : 200 marks

3.6 Comprehensive Viva- Voce The students will be assessed through viva voce on their conceptual knowledge and application in the fundamental courses. Comprehensive assessment will be conducted at the end of III semester on the courses of I to III semesters. Viva voce will be conducted by internal & external examiner. Students who fail in the viva-voce will attend the same in the subsequent semester. The assessment breakup will be as follows for Internal & External examiner: S.No 1 2 3 4 5 6 Criteria Conceptual Knowledge Application Ability Current Business Knowledge Clarity in Answering Communication Grooming & dress code Total Internal Examiner 10 10 10 10 05 05 50 External Examiner 10 10 10 10 05 05 50 Total 20 20 20 20 10 10 100

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2010-12 Batch onwards BOS XIII

3.7 Executive Communication (Practical) To enhance the communicative skills of the students, the executive communication course includes oral and written communication. The internal assessment will be carried out on a continuous basis throughout the semester by the course faculty. External assessment will be done based on various parameters by the external examiner. The internal assessment breakup will be as follows S.No 1 2 3 4 5 Criteria Record (Written Communication) Presentations Group Discussion Case Analysis Project Total CAM 20 10 05 05 10 50

The external assessment break up will be as follows S.No 1 2 3 4 Criteria Record Oral Communication (GD) Written Communication (Report Writing/ Letter Writing) Viva- voce Total External Examiner 20 10 10 10 50

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2010-12 Batch onwards BOS XIII

PROGRAMME STRUCTURE MASTER OF BUSINESS ADMINISTRATION


2010-12 Batch Onwards

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2010-12 Batch onwards BOS XIII

Programme Structure & Scheme of Examination MBA - 2010 Semester I Course Code Theory MBA557 MBA558 MBA559 MBA560 MBA561 MBA562 MBA563 Practical MBA705 Management Concepts & Organisational Behaviour Data Analysis for Decision Making Economics for Business Financial Cost and Management Accounting Disaster Management Legal Aspects of Business Management Information System Executive Communication Total 3 3 3 3 3 3 3 0 21 0 1 0 1 0 0 0 0 2 0 0 0 0 0 0 0 4 4 3 4 3 4 3 3 3 2 25 50 50 50 50 50 50 50 100 50 50 50 50 50 50 50 100 100 100 100 100 100 100 100 800 Course Title Instruction Hours/Week L T P Credits Maximum Marks CAM ESM Total

Semester II Course Code Theory MBA564 MBA565 MBA566 MBA567 MBA568 MBA569 MBA570 Practical MBA706 Human Resource Management Marketing Management Production Management Strategic Management Financial Management Research Methods in Business Decision Models for Management Business Application Software Lab Total 3 3 3 3 3 3 3 0 21 0 0 0 0 0 0 1 0 1 0 0 0 0 0 0 0 4 4 3 3 3 3 3 3 4 2 24 50 50 50 50 50 50 50 50 50 50 50 50 50 50 50 50 100 100 100 100 100 100 100 100 800 Course Title Instruction Hours/Week L T P Credits Maximum Marks CAM ESM Total

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2010-12 Batch onwards BOS XIII

Semester III Course Code Theory MBA571 Course Title Instruction Hours/Week L T P 3 3 3 3 3 3 3 0 0 21 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 4 Credits Maximum Marks CAM 3 3 3 3 3 3 3 2 2 25 50 50 50 50 50 50 50 50 ESM 50 50 50 50 50 50 50 100 50 Total 100 100 100 100 100 100 100 100 100 900

International Business Management Elective 1 Elective 2 Elective 3 Elective 4 Elective 5 Elective 6

Practical MBA707 MBA708

Comprehensive Viva Voce Summer Project Total

Semester IV Instruction Hours/Week L T P 3 3 0 6 0 0 0 0 0 0 24 24 Maximum Marks CAM 3 3 12 18 50 50 200 300 ESM 50 50 200 300 Total 100 100 400 600

Course Code Theory Elective 7 Elective 8 MBA709

Course Title

Credits

Major Project Total

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2010-12 Batch onwards BOS XIII

Credits Tally Trimester Semester I Semester II Semester III Semester IV Total Credits 25 24 25 18 92

************************************************************************************************* ELECTIVES OFFERED FINANCE Sl. NO 1 2 3 4 5 6 7 8 9 10 11 12 Course Code MBA572 MBA573 MBA574 MBA575 MBA576 MBA577 MBA578 MBA579 MBA580 MBA581 MBA582 MBA583 Subjects Security Analysis and Portfolio Management Mutual Funds Management Merchant Banking Services International Financial Management Banking Services Insurance and Risk Management Taxation and its Management Project Planning, Analysis and Appraisal Micro Finance and SMEs in India Finance for Agriculture Financial Derivatives Financial Services

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2010-12 Batch onwards BOS XIII

MARKETING S. NO 1 2 3 4 5 6 7 8 Course Code MBA584 MBA585 MBA586 MBA587 MBA588 MBA589 MBA590 MBA591 Consumer Behavior Services Marketing Market Intelligence and Research Brand Management Retail Management International Marketing Management Customer Relationship Management Integrated Marketing Communications Subject

HUMAN RESOURCE S. No 1 2 3 4 5 6 7 8 Course Code MBA592 MBA593 MBA594 MBA595 MBA596 MBA597 MBA598 MBA599 Subject Industrial Relations and Labour Welfare Organizational Development and Transformation Training and Development Managerial Behaviour and Effectiveness Competency Mapping and Development Wages and Salary Administration HRD Accounting and Audit Strategic Human Resource Development

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2010-12 Batch onwards BOS XIII

SYSTEMS S. No. 1 2 3 4 5 6 7 8 9 Course Code MBA600 MBA601 MBA602 MBA603 MBA604 MBA605 MBA606 MBA607 MBA608 Subject Information Technology for Management Software Development Enterprise Resource Planning for Management Decision Support Systems Software Project Management E - Commerce Knowledge Management Data Mining and Warehousing Software Quality Management System

OPERATIONS AND PROCESS MANAGEMENT S. No 1 2 3 4 5 6 7 Course Code MBA609 MBA610 MBA611 MBA612 MBA613 MBA614 MBA615 Total Quality Management Process Planning Strategies Technology Management Business Process Reengineering System Simulation Facilities Planning and Design Maintenance Management Subject

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I -SEMESTER

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2010-12 Batch onwards BOS XIII

MBA557

MANAGEMENT CONCEPTS AND ORGANIZATION BEHAVIOUR

30 0 3

Objectives: The course will enable the students to learn the management concepts including the principles of management and the various contents of organizational behavior viz., the perception, Motivation, Personality leadership, organizational culture and organizational change. Units I Topics Management: Definition- Nature &scope - The Evolution of Management Thought contribution by Taylor and Fayol -Types of Organisation MBO and its benefits. Functions of Management: Planning: definition - objectives Steps- Planning Premises Types, Organizing: organizing significance structure & process- Line and Staff Authority; Directing: Centralisation, Decentralisation, Delegation Staffing and Selection process Controlling: Controlling process and techniques -, characteristics of effective control system, problem in control process OB and its Importance: Need, Nature and Importance of OB Scope and Process of OB Contributing Disciplines to OB Field Assumptions and Framework of OB OB Models Challenges and Opportunities in OB. Motivation Theories of motivation - Concept of personality Determinants of personality - Models of personality Personality Traits Leadership : Basic approaches Leadership Theories - Types of leadership Organizational culture Elements of organizational culture Conflict - Management, Levels, Sources, bases, - conflict resolution strategies - negotiation.- Organisational change - Resistance to change - Approaches to managing organisational change Organisational Development - values OD interventions. Total No. of hours 9

II

III

IV

9 45

Text Books: 1. Principles of management, Tripathi Terry C George Tata McGraw Hall,2008 2. Organizational Behaviour, Stephen P.Robbins Prentice Hall, 2009 Reference Books: th 1. Principles of Management, Timoti A 13 ed, AITBS, 2008 2. Principles of Management, Parthasarathi, Brinda Publishing, 2007 3. Principles of Management, Gupta RN Chand & Co.,. 2009 4. Organizational Behaviour, B.K.Aswathappa, Himalaya Publishing, 2007 5. Organizational Behaviour, LM Prasad, Sultanchand, 2006 6. Orgnaizational Behaviour, Fred Luthans, McGraw Hill International, 2006

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2010-12 Batch onwards BOS XIII

MBA558

DATA ANALYSIS FOR DECISION MAKING

3104

Objectives: The major learning objective of this course is to analyze data using statistical techniques, such as hypothesis testing and regression estimation. The course will cover hypothesis testing methods. At the end of the course participants should be able to decide how to analyze the data collected, and draw conclusions from the analyses to aid decision making. Units Topics Data Analysis and Statistical Measures Describing and displaying data using frequency tables - Frequency distributions Diagrammatic and graphic representations - Measures of central tendency: mean, median, mode, quartiles - Measures of dispersion: Range, quartile deviation, mean deviation, standard deviation and coefficient of variation. Probability and Random Variable Basic definitions and axioms of probability - Conditional probability - Bayes theorem Random variable - Probability distributions: Binomial, Poisson and Normal distributions Testing of Hypothesis Testing of hypothesis for large samples (single mean, difference of means, single proportion, difference of proportions) Small sample tests based on t distribution (single mean, difference of means, paired t test) F test (variance ratio test) ChiSquare test for independence of attributes and goodness of fit. Non-Parametric Tests Sign test for paired data, Rank sum test: Mann Whitney U test and Kruskal Wallis test, one sample run test, Spearmans rank correlation test. Correlation, Regression and Time Series Analysis Concepts of Correlation analysis - Karl Pearsons co-efficient of correlation Estimation of regression lines - Time series analysis: Components of time series - Measurement of secular trend: Moving average method - Method of least squares - Measurement of seasonal variations: Method of simple average and ratio to moving average method. Total No. of hours

12

II

12

III

12

IV

12

12

60

Text Books: 1. 2. 3. Statistics for management, Levin R.I. and Rubin D.S., 7 edition, Prentice Hall of India Pvt.Ltd., New Delhi, 2006. th Complete Business Statistics, Aczel A.D. and Sounderpandian J., 5 edition, Tata McGraw Hill Publishing Company Ltd., New Delhi, 2006. th Statistics for business and economics, Anderson D.R., Sweeney D.J. and Williams T.A., 8 edition, Thomson (South Western) Asia Pvt. Ltd., Singapore, 2002.
th

Reference Books: 1. Business Statistics: A First Course, Levine D.M., Krehbiel T.C. and Berenson M.L., Pearson Education Asia, nd 2 edition, New Delhi, 2002. 2. Statistics for Business and Economics, Hooda R.P., 2/e, Macmillan India 2007. 3. Statistics for Business and Economics, Morse L.B., HarperCollins :New York, 1993. 4. Business Statistics in Pratice, Bowerman B.L., Connel R.T.O and Hand M.L., McGraw-Hill / Irwin, 2001. 5. Fundamentals of Mathematical Statistics, Gupta S.C. and KapoorV.K.,Sultan Chand & Sons, New Delhi, 2002.

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2010-12 Batch onwards BOS XIII

MBA559

ECONOMICS FOR BUSINESS

3003

Objectives: Business Operates in the overall economic environment of the nation and global scenario. Knowledge of the macro national economic environment together with the economic indicators is essential to understand current business environment. Accordingly the concepts on the basic macro economics principles of national income and analysis, economic growth analysis with monetary/ credit theories along with Balance of Payment analysis are included in the subject coverage. Units Topics Fundamentals of Macro Economics Fundamentals of Economics/Macro Economics Objectives of Macro Economics Economic Inputs and outputs Macro Economic variables-Factor Markets-Equilibrium of Factor Markets Aggregate Supply and Demand functions Economic Equilibrium. National Income Concepts Factor Income-Sources and uses Consumption, savings and investment GNP, GDP and NDP National Income. Business Cycles Causes and remedies; Role of govt. and Reserve Bank of India Recent experience in Business cycles Monetary Economics Real Economy vs Monetary Economy Money role of money demand and supply- credit money and money multiplier Regulation of money supply cost of money Instruments of monetary regulation Recent trends in Indian Economy. Economic Growth, Inflation and Employment Economic growth growth models; classical and keynesian theories Inflation; causes and measurements WPI and CPI Unemployment; causes and remedies Recent Indian trends in inflation and employment Micro Economics and Consumer Behaviour Micro Economics basic concept theory of utility demand and consumer behaviour price elasticity of supply and demand consumer equilibrium Demand Factors and Supply variables Economic analysis of cost fixed, variable and marginal. Total No. of hours

II

III

IV

9 45

Text Books: 1. Macroeconomics Theory and Applications, GS Gupta Tata Mc Graw Hill, 2009, 2. Macro Economics, RudigerDornbusch and Stanley Fisher- Tata Mc Graw Hill, 2005, Reference Books: 1. Economics, Samuelsun and Nordhans, Tata Mc Graw Hill, 2007, 2. Regular reading of economic dailies and journals, 3. Websites of Ministry of Finance and RBI.

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2010-12 Batch onwards BOS XIII

MBA560

FINANCIAL COST AND MANAGEMENT ACCOUNTING

3104

Objectives: This course aims to Introduce the concepts of accounting, accounting standards and enable them to prepare the financial statements; Enable them to prepare the cost sheet, and also to understand the different systems of costing; To introduce the concept of management accounting and to analyze and interpret the financial statements; To enable to forecast the budget requirements and also to empower informed managerial decisions. Units Topics Financial Accounts Accounting- Meaning Concepts Conventions Accounting standards Classification of Accounting Journal Ledger Trial Balance Final accounts (Problems) An introduction to IFRS. Cost Accounting Definition importance installation of cost accounting Element of cost Cost sheet (Problems) Methods of issuing inventories (FIFO, LIFO, Simple and Weight average) Process costing (simple problems) Standard costing - Material and Labour variances (simple problems) Management Accounting Definition Differences between Financial, cost and Management accounting Financial statement analysis Ratio analysis (problems) Merit and demerits. Budgetary control objectives importance types of budget flexible cash, production and sales budget Zero based budgeting Fund flow and cash flow analysis (Problems) Marginal costing importance applications Breakeven point Assumptions importance of CVP Analysis Application of Marginal costing (Problems) Total No.of hours 12

II

12

III

12

IV

12

12 60

Note : Proportion : 60% problems and 40% theory ) Text Books: 1. Management Accounting, Sharma &Shashi K. Gupta, Kalyani Publications, 2006 2. Accounting for Management, Dr. S.N.Maheswari, Sultan Chand Publications, 2009 3. Double Entry Book-keeping, Grewal.T.S, Sultan Chand and Sons, New Delhi, 2005 Reference Books: 1. Financial Accounting A managerial perspective- R.Narayanaswamy Prentice Hall India Pvt., Ltd., New Delhi. 2. Accounting for Management, N.P. Srinivasan, M. SakthivelMurugan, S.Chand, 2009 3. Cost Accounting, Jain KL and Narang, Kalyani Publishers, 2006 4. Management Accounting, M.Y.Khan&P.K.Jain Tata McGraw Hill ,2006.

23

2010-12 Batch onwards BOS XIII

MBA561 Objective

DISASTER MANAGEMENT

3003

To provide an exposure to environmental and disaster issues in scientific frame work, developing methodologies to solving problems and ultimately to master the manner of systematic implementation of existing environmental policies in achieving sustainable development Units Topics Environmental Management - Fundamentals and Sustainable Development - Implications of Human Population Growth and Limits to Growth - Role of Business School in Environment Management & Global Warming Energy Management - Fundamentals and Fossils Fuels Use Energy Production and Trade Energy Balance Non-Conventional Energy - Nuclear and Solar Power Market- Wind Power : Eco System Concepts - Basic Concepts and Their Applications in Business - Industrial Ecology and Recycling Industry Disaster and Development - Introduction Disaster, Hazards & Levels and Effects of Disaster - Disasters: Types - Natural & Man-Made Disaster - Disaster Typologies - Disruption of Developments by Disasters - Impact of Disasters on Human Health Psychological and Social Dimensions in Disasters, Trauma and Stress, Emotional Intelligence, Electronic Warning Systems, Recent Trends in Disaster information Provider, Geo- Informatics in Disaster Studies, Cyber Terrorism, Remote - Sensing & GIS Technology, Laser Scanning Disaster Risk Analysis and Management: Disaster Management in India: Disaster preparedness and Planning, Disaster mitigation Disaster Management Cycle Forecasting and warning of disasters, Assessing risk and vulnerability Role of news media in Disaster management Rehabilitation of victims Total No.of hours 6

II

10

III

10

IV

10

9 45

Text Books 1. Environmental Management Krishnamoorthy -PHI 2006 2. Environmental Mangement N.K Uberoi - Excel Books - 2007 3. Introduction to Disaster Management SatishModh Macmillan 2010. Reference Books 1. Disaster Management: Singh,Future APH Publishers, New Delhi,2008 2. Encyclopedia of Disaster Management. Goel, S. L, Deep & Deep Publications Pvt Ltd,2008 3. Disaster Mitigation : Experiences and Reflections, Sahni, PHI Learning, New Delhi,2008 4. Disaster Management, Shaw, Orient Longman , New Delhi,2008 5. Disaster Management , Sundar, Sarup& Sons, New Delhi,2008 6. Disaster Management, G.K. Ghosh ,A.P.H. Publishers, New Delhi,2008 7. Disaster Management: Ayaz Ahmad Through the New Millennium Anmol Publications, New Delhi,2008 8. Disaster Management, Gaur, Authors Press, New Delhi,2008

24

2010-12 Batch onwards BOS XIII

MBA562

LEGAL ASPECTS OF BUSINESS

3003

Course Objectives: To provide a general introduction to the legal environment and its significance to business Make the student understand with the basic legal terminologies To enhance objective interpretation of various legal theories and reasoning to situations Units Topics Mercantile Law-Contracts Object, Need and Sources of Mercantile Law Nature, Elements and Classifications Agreement-Offer and Acceptance Reality of Assent the Effect of Mistake, Fraud of Duress Consideration Legal Capacity of Partners-Illegal Agreements Free Consent Contingent Contract Contracts in Writing-Contractual Rights and Duties Performance and Discharge of Contractual Obligations Remedies for Breach of Contract. Sale of Goods Act 1930 The Contract of sale Conditions and Warranties Passing of property Transfer of title Performance of the Contract Rights of Unpaid Seller against goods Remedies for Breach of Contract II Law of Agency Definition Nature -Creation of Agency Kinds of Agents Distinction between Agent and Servant Rights and Duties of Agent Relation of Principal with third parties Delegation Duties and Rights of Agent Extent of Agents authority Personal liability of Agent torts Termination of Agency. Negotiable Instruments Act Nature and Characteristics of Negotiable Instruments Kinds - Parties Holder in due course Liability of parties - Negotiation- Assignment Presentment Endorsement Enforcement. Special rules for cheques and drafts Discharge of Negotiable instruments Companies Act - Formation of Company-Memorandum of Association and Articles of Association - Directors: Appointment, Power, Duties and Liabilities of Directors. Meeting and Resolutions: Winding up of a Company- Modes Cyber Intellectual Property - Overview - Emergence of cyber crime E-commerce and Econtract- Salient features of Information Technology Act - IPR provisions in IT Act; Internet policy of Government of India. RTI Act - Overview, Right to Information, Central Information commission-Powers and functions - Types of information to be disclosed & exemption from disclosure of information Total TEXT BOOKS 1. Elements of mercantile Law, N. D. Kapoor, Sultan Chand and Company, India, 2006. 2. Business Law for Managers, P. K. Goel, Bizentra Publishers, India, 2008. REFERENCES 1. Mercantile Law, P. P. S. Gogna, S. Chand & Co. Ltd., India, Fourth Edition, 2008. 2. Legal Aspects of Business, Akhileshwar Pathack, 4th Edition, Tata McGraw Hill, 2007. 3. Information Technology Act 2000 Bare Acts 4. Right to Information Act 2005 Bare Acts. 9 No.of hours

III

IV

45

25

2010-12 Batch onwards BOS XIII

MBA563 Objectives:

MANAGEMENT INFORMATION SYSTEMS

3003

To provide an insight to develop, use and manage IS to revitalise business processes, improve business decision making and gain competitive advantage To understand the role of IS in providing a platform for business in todays networked enterprises and global markets To impart the role of computer systems in supporting and shaping the business and to achieve effective management with computerized information Units Topics Business Perspective - Contemporary Approaches - New Role of Information Systems in Organizations - New Opportunities - Types of Systems - Functional Perspective Enterprise Applications Enterprise System - Supply Chain Management - Customer relationship Management Organizations and Information Systems - Changing Role of Information Systems Decision Making - Business Strategy E Business and E Commerce Business Process Change Requirements Understanding Ethical and Social Issues related to information systems - Moral dimensions of the information age Computer Hardware - Computer Categories - Types of Software - Managing Hardware and Software assets - Data in Files, Database Environment - Database Management Trends - New IT Infrastructure Internet - World Wide Web (WWW) - Support Technology - Management Issues and Decisions. Knowledge Management in Organizations - Knowledge Works System - Artificial Intelligence - Intelligent Techniques - Decision Support Systems - Group Decision Support Systems - Executive Support Systems - Organizational Change - Business Process Reengineering - Systems Development Approaches - Application Development System Vulnerability and Abuse - Control Environment - System Quality The Growth of International Information Systems - Organizing International Information Systems Managing Global Information Systems - Technology Issues and Opportunities for Global Value chain. Total Text Book: 1. Management Information Systems - Managing the Digital Firm, Kenneth C. Laudon and Jane Price Laudon, Pearson Education Asia 2008. Reference Books: 1. 2. 3. 4. 5. 6. Management Information System, James OBrien Tata McGraw Hill 2009 Principles of Information Systems, Stair, George, Cengage Learning, 2008 Management Information System, Davis ,Olson Tata McGraw Hill 2009 Management Information Systems, Goyal, Macmillan India 2008 Information Technology for Management, Tuban, Liedner, Mclean, Wetherbe,. Wiley India, 2008 Management Information Systems, Mcleaod, Schell, Pearson 2009 No. of hours

II

III

IV

9 45

26

2010-12 Batch onwards BOS XIII

MBA705

EXECUTIVE COMMUNICATION (PRACTICAL)

0042

Objectives: To develop core skill set in managerial / executive communication Ability to develop, deliver, assess, and respond to messages that involve corporate affairs Gain practical communication skills which are essential to contemporary workplace effectiveness. Apply communication techniques to solve business problems and create opportunities S.No 1 2 3 4 5 6 7 Area Management games Vocabulary Building Verbal communication Written Communication Business Language Non verbal communication Conference and Seminar Presentation skills Interview preparation Group discussion and presentation Persuasive messages Corporate Role play Report writing Case analysis Group project -1 Group project - 2 Nature of the exercise Simulation exercises Parts of speech, Punctuation Extempore speeches Structured Oral presentations Letter writing and resume writing, memos and email Writing a Term paper on current business topic with citations Communicating through visual aids and graphics Approaches Presentation Plan General Etiquette Postures, Gestures & Body Language Wardrobe Engineering On a general topic Writing an Ad copy Small skit with an In-house problem Preparation of a Daily marketing report or Payroll preparation On a current business topic Designing Logo and business plan Designing and writing a brochure Total Reference Books: 1. 2. 3. 4. 5. 6. 7. 8. Business Communication for Managers, Penrose, Rasberry, Myers, Cengage, 2009 Basic Business Communication :Skills For Empowering the internet Generation , Lesikar, Flately, Tata McGraw Hill, 2009 Business Communication, Ramachandran K.K, Macmillan India Ltd, 2009 Business Communication Essentials, Bovee, Prentice Hall of India ,2008 Business Communication, Locker, Kaczmarek, Tata McGraw Hill, 2008 Speaking and writing for Effective Business Communication, Francis, Macmillan India Ltd 2007 Developing Communication Skills, Mohan Krishna, Banerjee Meera, Macmillan India Ltd 2009 Business Communication, Sehgal, Khetarpal, Excel Books, 2009 No.of hours 03 02 03 03 03 02 03 02 02 02 02 02 03 02 03 02 02 02 02 45

8 9 10 11 12 13 14 15

27

2010-12 Batch onwards BOS XIII

II -SEMESTER

28

2010-12 Batch onwards BOS XIII

MBA564 Objectives:

HUMAN RESOURCE MANAGEMENT

3003

The HRM functions have acquired a unique status and reputation in all sectors. With the globalization of world economy and increased competition at the international level companies have started emphasizing their Human Resources as a means of developing competitive advantage. This syllabus has considered all these facts and covers the vital areas and aspects of HR function so that the future managers can practice the same when handling the valuable Human Resource in the organization. Units I Topics Evolution of Human Resource management The Importance of human resource factor, objectives of human resource management Role of human resource manager, human resource policies Computer application in human resource management Importance of human resource planning, forecasting human resource requirement Internal and external source, Selection process screening tests, validation, interviewmedical examination, recruitment Induction importance, practices socialization benefits Types / Methods of training, The training process- benefits Resistance, Executive development programmes, common practices Benefits, Developing Managers: Management Development - The responsive managers On the- job and off-the-job Development techniques using HR to build a responsive organisation. Compensation plan: Basics of compensation - factors determining pay rate - Current trends in compensation - Computerized job evaluation reward - Statutory benefits - nonstatutory (voluntary) benefits - Insurance benefits - retirement benefits and other welfare measures to build employee commitment. career development Development mentor, protg relationship. Performance Management- Performance Evaluation Factors, Basic Considerations, o Components Appraisal Feedback Methods, 360 Appraisal Career Management Features, Development Cycle, Strategies, Activities performance appraisal system Appraisal errors Effective Appraisal system Total No. of hours 9

II

III

IV

9 45

Text Books: 1. Human Resource Management, Decenzo& Robbins, John Willy, 2005 2. Human Resource Management, Ivancerich John M, Tata McHraw Hill Reference Books: 1. Human Resource Management, Dessler Gary, Pearsen Ed, 2005 2. Human Resource Management, VedPrakashAnmol Pub. 2005 3. Managing Human Resource, Wayue F Cascio, Tata McGraw Hill, 2005 4. Human Resource Development, Haldan UK, Oxford University Press, 2009

29

2010-12 Batch onwards BOS XIII

MBA565

MARKETING MANAGEMENT

3003

Objectives: The prime objective of this course is to familiarize the students with the contemporary marketing concepts, practices and to develop their analytical skills, conceptual abilities and substantive knowledge in the aforesaid field. This course is intended to be a foundation course with a major impetus given to fundamentals of applied marketing. Units Topics No.of hours

Introduction Nature and scope of Marketing, Evolution and Conceptual frame work. Marketing vs Selling. Concept of Marketing Management: Marketing Mix, Functions of Marketing I Management- Interface with other functional areas; Production, Finance, Human Relations Management and Information System. Understanding Marketing management in the context of National and Global Market Environment STP Process Differentiated and Undifferentiated Marketing: - Segmenting the Market, Benefits / II Purpose and Limitations of Market Segmentations, Market Segmentation Procedure. Market Targeting - Procedure, Product Positioning -Objectives, Differentiating the Product, Product Positioning Strategies. Marketing Research and Consumer Behavior Identifying and solving marketing problems, Qualitative and quantitative research, III Marketing research system & process. Demand measurement and forecasting. Creating customer value and satisfaction, Factors influencing consumer behavior and buying process. Marketing Mix Decisions: Product Decisions: New Product Development process, Product-Mix, Product Diffusion and adoption. Branding and Packaging Decisions, Product Life cycle IV Stages and Strategies for Different Stages of PLC. Pricing decisions: Pricing concepts for establishing value, Impact of Five Cs on pricing, Developing pricing strategy and programmes -Value based, Cost based, Market based, Competitor based, New product pricing. Promotion and channel Management Promotion: Advertising- Message content, Structure, Source, Advertising Budget, Measuring effectiveness of Advertisements. DAGMAR. Sales Promotion: Kinds of promotion, Tools and Techniques of sales promotion, Push-pull strategies of promotion. Personal selling: Concept, Features, Functions, V Steps involved in Personal Selling. Publicity / Public relations Meaning, Objectives, Merits/Demerits. Distribution decisions: Meaning, Purpose, Designing and managing distribution channels , Channel alternatives, Factors affecting channel choice, Direct marketing and E-commerce. Managing Retailing, Wholesaling and Logistics, Retail Distribution System in India. Recent trends. Total Text Books: 1.

10

08

08

10

45

Marketing Management : A South Asian Perspective , Philip Kotler, Abraham Koshy, MithileswarJha, Kevin th Lane Keller ,13 edition Pearson 2008 2. Marketing Management, V S Ramaswamy,4th Edition McMillan, 2009 Reference Books: 1. Marketing Management, Duglas, J.Darymple, John Wiley & Sons, 2008. 2. Marketing successfully- A Professional Perspective, NAG, Macmillan 2008. 3. Marketing Management, Dalvymple, Wiley India Pvt Ltd, 2008. 4. Marketing, Paul Baisen et al, Oxford University Press, 2008.

30

2010-12 Batch onwards BOS XIII

MBA566 Objective:

PRODUCTION MANAGEMENT

3003

To Impart Knowledge and Equip the Future Managers to Take Decisions in the Functional Area of Production Units I Topics Introduction to Production & Operations Management POM Need & Systems - POM - Types & History - Functions and Communication in POM - Computer Integrated Manufacturing and Services Systems Material & Inventory Management Material Management-Handling Technology - Robots, ASRS, JIT/ Kanban / ABC Systems - Fixed Order Inventory System, Basic EOQ Models - EBQ Models and Quantity Discount Models - Dependant Demand Inventory Models - MRP & MRP II Systems Planning & Forecasting Introduction to Strategic, Tactical and Operational Planning - Aggregate and Capacity Planning Enterprise Resource Planning - Forecasting-Types and Methods - Types of Variation in Data - Minimizing Forecasting Errors and Selection of Forecasting Method - Case Analysis and Presentation Scheduling & Project Management Methods Johnsons Algorithm for Job Sequencing (njobsX2 machines) - Johnsons Algorithm for Job Sequencing (njobsX3 machines) - Johnsons Algorithm for Job Sequencing (njobsXm machines) - Johnsons Algorithm for Job Sequencing (2jobsXm machines) - Use of Gantt Charts, Queuing Analysis and Critical Ratios for Job Scheduling - PERT/CPM-Drawing Network, Computation of Processing Times Floats and Critical Path, Resource Leveling Facility, Layout Location & Work Measurement Facility Location Decisions-Selection of Country, Region and Site - Facility Layout Decisions-Types(Fixed, Process, Flexible) - Methodologies(Distance Min) and ALDEP, CORELAP, CRAFT - Line Balancing and Performance Ratios - Using WM to Increase Productivity ,Work Measurement Methods- Time Study, MTM - Work Sampling, White Colour Measurement and Learning Curves - Case Analysis and Presentation Total No. of Hours 7

II

11

III

IV

45

Note : ( Proportion : 80% Theory and 20% Problems) Text Books: Production and Operations Management, R.PaneerSelvam, Prentice Hall of India, 2010 Operations Management, Sang M. Lee and Marc J. Schniederjans, All India Publishers and Distributors, Third Reprint 2005. 3. Strategic Operations Management (The New Competitive Advantage), Robert H. Lowson, Vikas Publishing House, Second Indian Reprint 2006. Reference Books: 1. Production and Operations Management, Thomas E. Morton, Vikas Publishing House, Third Indian Reprint 2006. 2. Computer Aided Production Management, Mahapatra P B, Prentice Hall of India, 2006. 3. Production Management, Martand T Telsang, S Chand and Company, First Edition, 2005. rd 4. Operations Management, Roberta S.Russell, Bernard W Taylor III, Pearson Education Pvt. Ltd., 3 Indian Reprint 2005, ISBN: 81-297-0006-9 1. 2.

31

2010-12 Batch onwards BOS XIII

MBA567 Objective:

STRATEGIC MANAGEMENT

3003

To learn the different strategies followed by the companies in order to gain core competence and competitive advantage in the competitive world, considering the social responsibility and enhancing the Corporate Governance. Units Topics Conceptual framework of Strategic Management Conceptual framework of Strategic Management - Concept of strategy and strategy formulation- A formal strategic planning process- Scenario planning- Corporate Governance- Social Responsibility Environmental Scanning External Environment PEST factors- Porters five forces model-Globalization & industry structure -Competitive advantage resources- Capabilities & CompetenciesCore Competencies -Resource based view of the firm- Generic building blocks of competitive advantage -Theory of strategic thrusts- Avoiding failures & sustaining competitive advantage -AD littles life cycle theory. Types of Strategies Internal Appraisal - Approaches -Building competitive advantage through functional level strategies - Business level strategy- Strategy in the Global Environment Corporate strategy - Building & restructuring the corporation- Choice of strategies Balance Score Card- Portfolio Analysis BCG matrix, GE nine cell matrix Strategic implementation and evaluation Designing Organizational structure -7 S framework- Matching structure & Control to Strategy -Implementing strategic change- Politics Power & Conflict -Techniques of strategic evaluation & Conflict. Recent trends Managing technology & innovation -Entrepreneurial Ventures-Strategic issues for nonprofit organizations - Strategic issues for Small Business- Strategic issues for family managed business. Total No.of hours 5

II

14

III

11

IV

7 45

Text books: 1. 2. 3. Strategic management Theory, An integrated approach Houghton Miflin Company, Princeton New Jersey, Charles W.L.Hill& Gareth R.Jones All India Publisher and Distributors, Chennai, 6th edition 2007 Strategic management- Thomas L. Wheelen, J.David Hunger Addison Wesley Longman Singapore Pvt., Ltd., 6th Edition Business Policy and Strategic Management- M.Jeyarathnam -3rd edition- himalaya publications, 2009.

Reference Books: 1. The Strategy Concept and Process A Pragmatic Approach- ArnoldoC.Hax, Nicholas S.Majluf Pearson Education Publishing Company, 2nd Edition,2005 2. Business Policy & Strategic Management- AzharKazmi Tata McGraw hill publishing company ltd., 3rd Edition.2008 3. Business Policy part 1 & II - Harvard Business Review Harvard Business School. 4. Making Strategy Work, Lawerence G.Hrebinaik, Pearson Publishing company 2005 5. Business Policy and Strategic Management-Concepts and Application Gupta, Gollakota & Srinivasan prentice hall of India, 2005

32

2010-12 Batch onwards BOS XIII

MBA568

FINANCIAL MANAGEMENT

3003

Objectives: Decision making in Business requires financial understanding. Objectives of Financial Management of any business should align with the business objectives. To give a basic understanding of financial management and its role in the overall decision making process in the business this subject is included in the curricula. Units Topics Foundations of Finance Financial Management-Objectives-Functions of Financial Managers money-time value of Money Compounding and Discounting Investment -Return& Risk Analysis - Financial instruments equity and bonds their valuation. Capital Investment Decision Capital Assets - Need and investments Capital budgeting cash flows Evaluation of Investment decision Techniques payback and Accounting Rate of Return NPV, IRR and PI - comparison, specific Cost of Capital overall cost of capital problems. Working Capital Management Nature of working capital concepts, need and determinants- working capital cycleAssessment of working capital source of working-Internal and External-Bank and Non-banking sources, Collection and Disbursement Management Working Capital Estimation - raw material, work-in - progress and finished goods gross working capital and net working capital - problems. Financial and Dividend Decisions; Finance and concepts of leverage financial and operational Capital structure theory Relevance and Irrelevance theory-NI, NOI and MM theories. Dividend theory Relevance and Irrelevance theories Walter, Gordon and MM models Taxes and Dividends Problems. Long term Source of Finance Sources relevances of long and short terms Long term shares, Debentures and term loans leasing, Hire Purchase and Venture Capital. External Sources ECB, Bonds and GDRs and ADRs. Total No. of hours 9

II

III

12

IV

10

5 45

Text Books: 1. Financial Management, IM Pandey, Vikas Publishing House - 2006 ; 2. Financial Management, MY Khan and PK Jain, Tata Mcgrew Hill, Publishing company Ltd. Reference Books: 1. Corporate Finance Theory and Practice, Aswat Damodaran, John Wiley & Sons, 2006 2. Working Capital Management, Strategies and Techniques, Hrishikes Bhattacharya Prentice Hall of India Pvt. Ltd., New Delhi 2007. 3. Financial Management and Policy James C.Vanhorne Pearson Education Asia (Low Priced Edition), 2008.

33

2010-12 Batch onwards BOS XIII

MBA569

RESEARCH METHODS IN BUSINESS

3003

Objectives: To equip the students with the knowledge base needed to conduct research. To impart a comprehensive idea regarding the research process. To provide an insight on problem identification, fixing of objectives, methods of collecting data, identification of statistical tools needed to analyze the data and enables to prepare a good research report. To enable students to conduct research in an ethical, systematic and scientific manner. Units TOPICS No.of hours

Introduction To Research The hallmarks of scientific research the building blocks of science in research the research process for applied and basic research the need for theoretical I frame work - hypothesis development hypothesis testing with quantitative 09 data. The research design. The purpose of the study: Exploratory, Descriptive, Hypothesis testing (Analytical and Predictive)- cross sectional and longitudinal studies. Experimentation Design The laboratory and the field experiment internal and external validity factors II affecting internal validity. Measurement of variables scales and measurement of 09 variables development scales rating scale and concept in scales being developed. Stability measures Data Collection Method Interviewing, questionnaire etc. Secondary sources of data collection. Guidelines for questionnaire design electronic questionnaire design and surveys. III 09 Special data source: Focus groups, Static and dynamic data collection methods and when to use each. Sampling techniques and confidence in determining sample size. Hypothesis testing determination of optimal sample size A RESEARCH ON SOME MULTIVARIATE STATISTICAL TECHNIQUES IV Factor analysis cluster analysis- discriminate analysis multiple regression & 09 correlation canonical correlation application of SPSS package The Research Report The purpose of the written report concept of audience Basic of written V reports. The integral parts of a report the title of a report. The table of contents, 09 the synopsis, the introductory section, method of sections of a report, result section discussion section recommendation and implementation section Total 45 (Note : Proportion - 100% theory) Text books: 1. Business Research Methods, Donald R.Cooper and Ramcis S. Schindler, Tata McGraw Hill Publishing Company Limited, New Delhi, 2005 2. Research Methodology, Wishva Prakashan, C.R.Kothari, New Delhi, 2007 Reference Books: 1. Research Methods for Business, Sekaran, John Wiley and Sons Inc., New York, 2006 2. Research Methods, Donald H.Mc>Burney, Thomson Asia Pvt.ltd. Singapore 2005 3. Business Research Methods, G.W.Ticehurst and A.J.Veal, Longman, 2007 4. Research Methodology, Ranjit Kumar, Sage Publications, London, New Delhi, 2006 5. Doing Management Research, Raymond-Alain Thietart, et, al., Sage Publication, London, 2005

34

2010-12 Batch onwards BOS XIII

MBA570 Objectives:

DECISION MODELS FOR MANAGEMENT

3104

To identify and define problems pertaining to business situations and to quantify the problem parameters and translate them into suitable mathematical models, to use computer packages to solve the models, and also to interpret analyses and study the implications of changes in problem parameters on the solution (What-If analysis). Units I TOPICS Linear Programming Problem Linear Programming-formulation, solution by graphical and simplex methods (Penalty, Two Phase) - Variants of simplex method. Transportation and Assignment Problems Transportation problem (Minimising and Maximising cases) Balanced and unbalanced cases Initial Basic feasible solution by N-W Corner Rule, Least cost and Vogels approximation methods - Check for optimality MODI method. Assignment problem (Minimising and Maximising cases) Balanced and Unbalanced cases Hungarians Method. III Project Scheduling by PERT And CPM Network Construction Critical Path Method Project Evaluation and Review Technique-Time cost trade off Crashing. Dynamic Programming and Decision Theory Dynamic programming Deterministic cases only - Maximising and Minimising problems. Decision making under risk Decision trees Decision making under uncertainty. Sequencing and Replacement Models Sequencing models - Basic terminologies - n jobs through two machines and n jobs through three machines. Replacement models-Individuals replacement models (With and without time value of money) Group replacement models Total 12 No.of hours 12

II

12

IV

12

12

60

Text Books: 1. 2. Operations Research Theory and Applications, Sharma. J. K, MacMillan India Ltd., 2003 Quantitative Techniques (Theory and Problems), Tulsian P.C, Vishal Pandey, Pearson Education (Asia), First Indian Reprint, 2002.

Reference Books: 1. 2. 3. Introduction to Operations Research, Hamdy A Taha, Prentice Hall India, 7/e, 2004. Problem in Operations Research (Methods and Solutions), Gupta P.K, Man Mohan, Sultan Chand and Sons, Ninth Edition, 2003. Quantitative Techniques in Management, Vohra N.D., Tata McGraw Hill, Second Edition, 2001.

35

2010-12 Batch onwards BOS XIII

MBA706

BUSINESS APPLICATION SOFTWARE LAB

0042

Objectives: To provide an insight on office automation tools and functional tools for business applications and its practical usage S. No. No. of hours Special Teaching Aids Proposed/ Other References

Description of Portion to be covered MS Office MS Word MS Excel MS Power Point MS Access SPSS Study of SPSS Central Tendency Dispersion Descriptive Statistics Cross Tabulation Chi-Square Test Correlation Analysis Paired Test One way ANOVA Regression Analysis Accounting Packages (Tally) MS Project Employee Appraisal POM Total

20 Manuals/ Computers/ laptop

3 4 5 6

8 3 3 3 45

36

2010-12 Batch onwards BOS XIII

III SEMESTER

37

2010-12 Batch onwards BOS XIII

MBA571 Objectives:

INTERNATIONAL BUSINESS MANAGEMENT

3003

In this age of globalization, expansion of a firm into international waters is bound to happen sooner or later. Capable individuals with sound understanding of socio-cultural diversities along with corporate regulations are essential for organizations in expanding their operations worldwide. Thus course aims in nourishing a strong acumen in international business management. Units Topics Introduction: International Business- Reasons for Internationalization of business Facilitators, Drivers, attractions and compulsions Patterns for Internationalization Forms of International business - Trade and Investments Trends . Classical and modern economic theories of International trade. International Business Environment Cultural aspects - implications of cultural differences on business. International business environment political systems legal systems, Economic factors . Globalization and India, Opportunities, Constraints and Initiatives for India - Post Liberalization- Effects and implications for India. Major Globalization Initiatives from Indian Companies Instruments of International trade policy: Tariffs, Subsidies, Local content requirements, Administrative policies, Anti dumping policies political and economic arguments for intervention. Development of the World trading system: GATT the Uruguay round of negotiations. WTO - genesis and functions the future of WTO - Regional Integrations Trading Blocks nature and levels of integration. Foreign Exchange Market: Functions Nature of Foreign Exchange market Trading mechanism Exchange rate determination (theory only) . Balance of trade, Balance of Payments: stability of Exchange rate - currency convertibility. International institutions: International Monetary System (IMF), - Funding facilities and strategies of IMF and World Bank - Expatriation and Repatriation. Concepts of contents of Global strategic Management: Structural designs of Multinational enterprises Differentiation, Formalization and Centralization. Control mechanisms in MNEs Structure and control interface Performance indicators Evaluation. Total Text Book: 1. Charles W.I. Hill and Arun Kumar Jain - International Business, Tata Mc Graw Hill 6 edition, 2008.
th

No. of hours 10

II

10

III

IV

45

References: 1. 2. 3. 4. 5. 6. 7. 8. 9. Cherunilam Francis International Business Text and Cases , PHI 4/e 2010 K Aswathappa - International Business ,TMH 4/e 2010 John D. Daniels, PrashantSalwan, Daniel P. Sullivan, Lee H. Radebaugh - International Business: Environments And Operations, Pearson, 12/e , 2010. Michael R. Czinkota, Ilkka A. Ronkainenetal.,- International Business, South Western, 7/e, 2009 SukumarNandhi International business environment TMH 1/e 2010. Justin Paul ,RamneekKapoor International Marketing Text and Cases, TMH, 1/e 2010 Philip R. Cateora International marketing, TMH 13/e 2010 Vasudeva P.K. International Marketing, Excel Books, 4/e 2010 Mike Kotabe International Marketing: An Asian Pacific Focus, Wiley India, 2008 paperback.

38

2010-12 Batch onwards BOS XIII

IV - SEMESTER

39

2010-12 Batch onwards BOS XIII

MBA709

MAJOR PROJECT

0 0 24 12

The students doing the full time programmes will do a project work for a period of two and half months during the IV Semester and a detailed project report will be submitted to the department within 15 days after the completion of four months in an organization. However the students are also allowed to do projects on general topics and it is not compulsory that they have to be attached to an organization. The students have to attend three interim feedback session in four spans of 15 days each. The internal faculty guide will have to visit the concerned organization under which their wards are doing projects. They will get a feedback from the concerned organizational guide about the progress, commitment and contribution of the ward.

The students will appear for their viva-voce examination conducted by the faculty guide and external examiners. The two examiners will jointly evaluate the project report and the viva-voce. The students who fail in the viva-voce examinations or who fail to submit the Project report before the due date will have to resubmit the report and attend the viva-voce examination during the next academic year.

The following documents are to be submitted by the students before their viva voce examination: Field study note book Scripts of the data collected Manuscripts Rough Draft Bounded copies 4 nos.

40

2010-12 Batch onwards BOS XIII

Electives in FINANCE

41

2010-12 Batch onwards BOS XIII

MBA572 Objectives:

SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT

3003

Capital Market provides plenty of opportunities for both investors and investment analysts. As a finance elective candidate, you need to have specialized knowledge upon the nuances of capital market and the valuation rationale of securities. Financial Portfolios are the quest of wealthy individuals and corporate that aim to diversify their asset holdings. Managing a portfolio needs a clear understanding on the portfolio diagnostics. Hence this elective course focuses on providing an overview of Indian Capital Market, Methods of analyzing securities, pricing the securities, and methods for managing financial portfolios. No. of Units Topics hours Capital Markets : Capital market: Primary and secondary market - Capital market development in India - Stock exchanges - organization and functions - Listing of I 6 securities - Mechanics of stock trading - Online stock trading - Security market indicators. Fundamental Analysis: Economic Analysis: Key macro economic variables Methods of economic analysis - Industry Analysis: Industry life cycle and industry II relevant factors for analysis - Company Analysis: Key internal variables 9 Measuring and Forecasting Earnings - Case Analysis. Problems workout on Company analysis Technical Analysis :Dow theory - Efficient Market Hypothesis - Charting methods III 7 and Patterns - Technical Indicators Valuation of Securities and Asset Pricing Theories: Risk and Return of securities Identifying the intrinsic value of Equity Shares, Preference Shares, Bonds, and IV Debentures - Capital Market Theory: Capital Asset Pricing Model (CAPM) 10 Arbitrage Pricing Theory (APT) - Case Analysis. Problem workout on the valuation of equity shares, and bonds/debentures Portfolio Management : Introduction to Portfolio Management - Measurement of Portfolio Risk and Return - Portfolio Construction: Traditional and Modern Portfolio Construction Harry Markowitz Portfolio theory Sharpes Single Index Model - Portfolio of Two and Three Securities - Portfolio Evaluation: Methods of V 13 Performance Evaluation - Sharpe's, Treynor's and Jensen's Measure for Portfolios Performance - Portfolio Revision: Portfolio Revision Strategies - Portfolio Management Services in India - Case Analysis & problems workout on Portfolio construction and Portfolio evaluation Total 45 Questions Representation: Theory 60% and Problems 40%. Text Book: 1. Bodie, Kane, Marcus, Mohanty. Investment, Tata McGraw Hill, Eighth edition, 2009. References: 1. Frank K.Reilly and Keith C. Brown. Investment Analysis and Portfolio Management, Thomson Southwestern Learning India Edition, Eighth edition, 2006. th 2. V.K.Bhalla, Investment Management, S.Chand & Company Ltd., 16 revised Edition, 2010. 3. Security Analysis and Portfolio Management Kevin, Prentice Hall India Ltd., 2007. 4. Herbert Mayo. An Introduction to Investments, Thomson Southwestern India Edition 2009.

42

2010-12 Batch onwards BOS XIII

MBA573

MUTUAL FUNDS MANAGEMENT

3003

Objectives: The course aims to provide a fair understanding on the mutual fund and its products. The context of the course is Indian Mutual Funds industry and hence focuses on the nuances, regulatory structure and working mechanism of the Indian mutual funds industry. Units Topics Mutual Funds Introduction Meaning Evolution of Mutual funds Mutual funds vs other investments Structure of mutual fund operations in India Sponsors - Custodian AMC Registrar And Transfer Agents - Open-ended funds and Closed ended funds NAV and Pricing - Entry Load and Exit Loads Assets Under Management Mutual Funds - Regulatory Framework in India SEBI (Mutual Fund) Regulations 1996 framework and implications Liquidity of mutual funds (Listing, Sale of Purchase of units) - AMFI Objectives, functions, performance. Performance of Indian Mutual Funds industry - SEBI Guidelines and Procedure for new fund offer - Offer Document Key Information Memorandum. Mutual Funds - Equity and Debt Products Equity Funds: Features & working mechanisms of equity funds - Index fund Diversified large cap funds - Midcap funds - Sectoral funds -Arbitrage Funds Multicap Fund - Quant Funds - P/ E Ratio Fund - Infrastructure Funds - International Equities Fund - Growth Schemes Equity-Linked Savings Scheme (ELSS). Debt Funds: Interest Rate Risk - Credit Risk Features & working mechanisms of DEBT MUTUAL FUND SCHEMES - Fixed Maturity Plans - Capital Protection Funds - Fund of Funds. Hybrid or Balanced Funds Monthly Income Plans (MIP) - Child Benefit Plans. Mutual Funds - Liquid & Gold Products Liquid or Money Market Funds Features & Working mechanisms - Floating Rate Scheme - Portfolio churning in liquid funds. Gold ETFs: Concept of Exchange Traded Funds (ETF) features of Gold ETFs working mechanism Role of Authorized Participants market making by APS. Mutual Funds - Taxation issues Capital Gains Taxation Indexation benefits Fixed Monthly Plans with Dividend Options, Growth Options FMP Growth Options with and without Indexation. Total Questions representation: 100% Theory orientation. Text Book: Sundar Sankaran. Indian Mutual Funds Handbook - A Guide for Industry Professionals and Intelligent Investors, Vision Books, Second Edition, 2008. References: 1. Dr.R.Shanmugham, Financial Services, Wiley India. First edition 2010. 2. NCFM study materials on Mutual Funds A beginners module., 2010 3. Jeff Madura. Financial Markets and Institutions, Thomson South Western India Edition 2010. 4. Sadhak.H. Mutual Funds in India-Marketing Strategies and Investment Practices, Sage PublicationsResponse Books.Second Edition, 2009. 1. No. of hours

06

II

12

III

12

IV

10

05 45

43

2010-12 Batch onwards BOS XIII

MBA574 Objective:

MERCHANT BANKING SERVICES

3003

To enhance the Learning on the Role & Importance of Merchant Banking Services in Issue Management and the Legal & Regulatory Framework guiding these services in the present scenario. Units Topics Introduction to Merchant banking and Indian financial system Introduction An Overview of Indian Financial System - Merchant Banking in India, Recent Developments and Challenges Ahead - Institutional Structure Functions of Merchant Banking - Services Offered by Merchant Bankers in India-Difference Between Merchant Banking & Commercial Banks - Merchant Bankers Commission Legal & regulatory framework Legal and Regulatory Frameworks - Relevant Provisions of Companies Act SCRA- SEBI Guidelines FEMA - Relation with Stock Exchanges, OTCEI and NSE. Issue Management Functions of MB in Capital Issue Management - Mechanism- Categories of Securities Issue- Role of Issue Manager - Role of Merchant Banker In Appraisal Of Projects - Activities Involved in Public Issue Management Marketing of New Issues SEBI guidelines and issue pricing Designing Capital Structure and Instruments - SEBI guidelines for public issue Issue Pricing Pricing Preparation of Prospectus - Selection of Bankers, Role of Registrars Underwriting Arrangements - Dealing with Bankers to the Issue, Underwriters, Registrars and Brokers - Offer For Sale Book Building Green Shoe Option E-IPO, Private Placement With FIs, MFs, and FIIs Etc. OffShore Issues - Issue Marketing, Advertising Consultants, Advertising Strategies NRI Marketing. Post Issue Activities Post Issue Activities - Listing requirements of stock exchanges - Listing requirements of the OTCEI Listing requirements of NSE. Total No. of hours

II

III

10

IV

12

45

Regular hours will be considered for case analysis in the specified course Text Books: 1. Dr.S.Gurusamy Merchant Banking and Financial Services-Vijay Nichole Imprints, 2nd Edition, 2007. nd 2. Bharati .V.Pathak Indian Financial System Pearson education, 2 Edition, fourth impression 2010. References: 1. MY Khan Financial Services- fifth edition- TATA McGraw Hill, 2010 2. Dr.S.GurusamyFinancial Services and System-TATA McGraw Hill, 2009. 3. Varshney P.N., & Mittal D.K., Indian financial System, Sultan Chand & Sons, New Delhi. 2006 4. 4. Gomez-Financial markets, institutions and financial services-PHI-2009

44

2010-12 Batch onwards BOS XIII

MBA575 Objectives:

INTERNATIONAL FINANCIAL MANAGEMENT

3003

Global economies are increasingly integrated for faster growth. International trade and capital flows witnessed rapid expansions. The spread of MNCs and open economic policies influence the Indian business environment. International Financial Management knowledge gives an edge over mere Finance knowledge. This elective course, includes International Monetary System, Trade settlement system and exchange markets including exchange risks and its management. Units Topics No. of hours Introduction and International Monetary System Introduction Currency for international settlement Evolution of International I 9 Monetary System Bretton Woods Model International Monetary Fund its role and objectives. Exchange rate system Fixed, Floating exchange management Basic equation Fixation of exchange rates. International Trade, Settlement and Exchange Markets International Trade System, Schematic flow Diagram payment system letter of Credit, Cash, Drafts, Consignment Payment, Deferred payment and Forfeiting, 9 II Commercial Credit Pre-shipment and Post-shipment; EXIM Bank and its schemes. Exchange markets Quotes types spot and forward transactions Simple problems in spot and forward transactions. International Capital Flows and Balance of Payment. International flow of Funds current and capital accounts, Balance of Payment. III International Trade of India Investments: Portfolio and Direct International 9 Equity and Debt Markets Features of Equity: GDR, ADR and IDR Debt: Euro bonds and ECBs. Indian Experience of BOP and Capital Flows. Currency Futures, Options and Swaps. Currency trading forward contracts and future contracts Spot Vs Futures rates IV currency features markets Indian Currency Future Market. Options types 9 and settlements Indian options market. Financial swaps currency and interest swaps Exchange Exposure and Risk Management Exchange exposure types: transaction, operating and translation Managing V exchange risk Hedging Forward, Future and Options contracts Use of swaps. 9 Operational techniques Netting and off setting, currency invoicing and lead/lag settlement. ECGC and its role and schemes in exchange risk management. Total Text Books: 1. Thummuluri Siddaiah International Financial Management, Pearson 2010. 2. V.K.Bhalla - International Financial Management, Anmol Publications Pvt. Ltd., 2006 Reference: 1. Cheol S Eun and Bruce G.Resnick - International Financial Management, Tata McGraw Hill 2010. Web Sites: 1. Ministry of Commerce, Govt. of India 2. Ministry of Finance, Govt. of India 3. Reserve Bank of India. 4. EXIM Bank 5. ECGC 45

45

2010-12 Batch onwards BOS XIII

MBA576 Objectives:

BANKING SERVICES

3003

The Banking system of the economy is an imperative integral part of business environment. The commercial banks provide, besides the traditional SERVICES of accepting and lending money, finance related service to the business. Elective paper on this subject will enhance the scope and usefulness of study of finance electives Units Topics An overview of Indian Financial System Evolution of Indian Financial System-RBI and its functions-commercial banks cooperative banks non banking financial companies. Nature of banking functions-deposits; lending- RRBs and-its functions Commercial Banks: Deposit-Function. Nature of commercial bank schedule and nonscheduled bank. Types of deposits: Current Account nature of customers-formalities of opening of account, Features of current account; savings accounts-chequable and nonchequable and their features-know your customer-Term Deposits-Deposits scheme-Interest structure computation of Interest Commercial Banks: Lending Functions Lending to corporate sector Term and working capital Finance and syndicate Loan-Term loan assessment-credit analysis for re-financing MSMEs Consumer Loans-base rate-floating and fixed interest-calculation of Interest-Priority sector lending-Interest subvention. Banks Fee Based services Fee based services of banks-letter of credit, bank guarantees-types and fees. Subsidiary services-Remittance of funds-Demand drafts, electronic fund transfers-safe custody services-Credit card services-Bank assurance services-Tax and Bill collection services-Foreign currency services Case study Individual case study on any one of the bank services indicated in units 2 to 4. Total Text Books: 1. Muraleedharan Modern Banking: Theory and Practice, PHI Publications 2009 2. Commercial Banking, ICFAI University Publication, 2008 3. Principles and Practices of Banking Indian Institute of Banking & Finance-2009 Reference: 1. G.P.Kapoor-Commercial Banking; APH Publishing Corporation, New Delhi, 2007, Websites: 1. Reserve Bank of India 2. State Bank of Bank 3. NABARD No. of hours 9

II

III

IV

9 45

46

2010-12 Batch onwards BOS XIII

MBA577 Objectives: 1. 2. 3. Units

INSURANCE AND RISK MANAGEMENT

3003

To understand the basic principles of insurance. To gain knowledge regarding the risks involved in insurance. To study the basic concepts of Life, health and General Insurance. Topics Indian Insurance Company Principles and practice of insurance - Nature of Insurance Contracts - History and Evolution of insurance in India - IRDA, Duties, Powers and functions of IRDA - Indian Insurance Industry an overview - Privatization of InsurancePublic and Private Insurance Risks and Risk Management Risks and types of Risks - Risk Identification - Strategies of Risk Management - Risk Management in life insurance and general insurance - Solvency in insurance - Principles of general insurance Risk Managements the role of Insurance Life and Health Insurance Life insurance, nature classification of policies - Annuities, Surrender Value - Calculation of premium - Health insurance - Product design Mediclaim policies in public and private sector insurance Life Insurance Product Life Insurance Product: Market related insurance products. Annuities Pension Plan riders Business Insurance Group Insurance-Pricing of life insurance General Insurance General insurance, Liability Insurance - Prospectus of liability insurance - Fire insurance, Kinds of policies, Payment of claims - Progress of fire insurance, Marine Insurance, Policies- policy condition - Marine losses, Motor insurance, Kinds of policies - Procedures of motor insurance - The secondary market and concept of reinsurance Unit 5: Case Studies Total No.of hours 9

II

III

IV

9 45

Text books: 1. 2. M.N. Mishra, S.B. Mishra Insurance Principles and Practice S. Chant & Company - 2008 M.J. Mathew Insurance principles and practice RBSA publication - 2008

References: 1. 2. 3. Gupta R.K. Insurance and Risk Management Himalaya publishing house - 2009 Publications of National Insurance Academy, Pune - 2007 Principles and Practice of General Insurance ICAI New Delhi - 2008

47

2010-12 Batch onwards BOS XIII

MBA578

TAXATION AND ITS MANAGEMENT

3003

Objectives: To help the students understand the Basis of Taxation To understand the differences between direct tax and indirect taxes To know the basic exemption to claim deductions for different heads of income. To enrich the knowledge in the Assessment of firms and corporate To know the concepts of indirect Taxation and Recent Trends in Taxation. Units Topics Basis of Taxation Government Financial System Sources of finance Principles and canons of Taxation Differences between direct and Indirect tax Residential status of an individual, companies and firms Tax incidence Tax planning Tax evasion and tax avoidance Exempted incomes under section 10 Individual Income Assessment Income - Types of Income Person Definition Basic concepts of different heads of income - Salary - House property capital gains Income from business or profession Income from other sources Exempted incomes from total income Firms and corporate assessment Tax conceptions and tax incentive for cooperate Assessment of companies and firms Basic concepts and provisions - Set off and carry forward of losses items and provisions Indirect Taxation Excise duty Meaning components types and basis of charging excise duty exemptions from excise duty customs Duty Definitions - Components and types exempted items from customs duty. Recent Trends in Taxation Recent Trends in TDS PAN Filing of Returns Consequences meaning and concepts of CST, TNGST, DTC, CGST, SGST Recent Trends in Indian Taxation. Total Text Books: 1. Income Tax Law and practice - Gour and Narang Kalyani Publications, 2010-2011 2. Taxation Law and Practice Dinger Pagare Sultan Chand & Sons, 2010-2011 References: 1. Bhatia H L Public Finance, Vikas Publications, 2008 2. Singhania VK Direct Tax Law and practice Taxman publications, 2010-2011. 3. Date VS Indirect Tax Law and Practice - Taxman Publications, 2010-2011 No. of hours 9

II

III

IV

9 45

48

2010-12 Batch onwards BOS XIII

MBA579

PROJECT PLANNING, ANALYSIS AND APPRAISAL

3003

Objectives: 1. To make the students understand the need of managing the Capital Expenditure and the allocation of Resources. 2. To learn about the techniques available in the project planning Analysis with appraisal 3. To know the project cash flows, implementation and its review 4. To know the methods of financing projects. 5. To understand the risks involved the project financing Units Topics Capital Expenditure and Resource Allocation, Generation and Screening Capital Expenditure Meaning Types-Phases - levels of Decision Making Feasibility study Strategy concept-Diversification-Portfolio-Business level-Strategic planning and capital begetting-Generation of ideas-monitoring - appraisal tools screening project rating. Market and Technical Financial Analysis Situational Analysis collection of information market survey-Demand forecasting Technical arrangements-Product Mix Plant capacity-location-project charts Schedule of implementation-cost of project-Cost of production- working Capital-BEP-Projected cash flow statement and Balance sheet. Financing Capital structure-Equity capital-Preference capital-Debentures-Term loan-Working capital advances-Venture capital Project financing strategies-Financing power projectsTelecommunication projects infrastructure financing scenario in India. Risk Analysis Portfolio related risk-Portfolio theory and capital budgeting-CAPM and capital budgetingMutually Executive Projects-Optimal timing-Investments and Financing Aspects-Social cost benefit analysis. Project implementation and Review. Forms of Project organisation-Project planning and control-Development of Project Network-PERT-CPM-Control of in Progress Projects-Abandonment Analysis-Agency Problem. Total Text Books: 1. 2. Prasanna Chandra Project Planning Analysis Tata McGrew Hill, 2006 Vasant Desai Project Management Himalaya Publishing House, 2007 No. of hours 9

II

III

IV

9 45

References: 1. 2. 3. Narendra Singh Project Management and Control Himalaya Publishing House, 2005 Harvey Maslow - Project Management - Pitman Publications, 2006. Bhavesh M Patel Project Management Vikas Publishing House Pvt Ltd, 2007

49

2010-12 Batch onwards BOS XIII

MBA580

MICRO FINANCE AND SMES IN INDIA

3003

Objectives: To acquaint scrupulous knowledge on microfinance and SMEs. It spotlights on how the microfinance institutions and SMEs work, including the operational aspects of MFI/SHG. It comprehends the emerging areas in microfinance and SMEs in the developing India. Units Topics Introduction to microfinance Introduction to microfinance, History of Microfinance in India, Basics of microfinance, Need for microfinance - Microfinance products, microfinance services, rural financial services - Agricultural microfinance. Microfinance Systems and its regulations Nature of microfinance markets - Demand and Supply of microfinance in developing countries - Microfinance distribution models - Role of GRAMEEN bank and NABARD - Micro credit Innovations- credit lending models - Social rating, Credit rating and impact of assessment in Microfinance - Role of Microfinance as a development strategy - Regulations and supervision of NGO-MFIs - Risks in microfinance institutions, Risk in agricultural microfinance and feasibility; Strategies in risk minimization. Marketing of microfinance products and focus on women empowerment Market segmentation and environment - Strategies for sustainability, growth strategies for MFIs, customer retention strategies by MFIs. - Outreach of Microfinance - Microfinance and Women empowerment, Health and education State sponsored programmes- SHG Bank Linkage programme - Intermediaries for Microfinance - Challenges for Microfinance, Disaster- Pre and Post disaster activities of MFIs for clients; Emerging issues in microfinance. Nature and types of MSMEs Small Medium Enterprises (MSMEs) - Characteristics, Nature of MSMEs - Role in economic development, Funding Institutions for MSMEs. Regulations of MSMEs MSMEs Policy, Legal and regulatory framework - Cluster development - Emerging trends in MSMEs. Total Text book: 1. References: 1. 2. 3. 4. 5. 6. 7. Samirendranath Dhar Micro Finance For Women- Northern Book Centre Publications, 2005 Ambika Prasad Pati- Financial Sustainability of Micro Financing- - Publisher: Gyan Publishing House-2010 N. Lalitha .Microfinance Intervention and Empowerment of Women - Serials Publications 2011. Prabhu Ghate Microfinance in India: A State of the Sector Report, 2007 SAGE publications, 2008 Suresh M. Sundaresan Microfinance: emerging trends and challenges -Edward Elgar Publishing, 2008 Rural Micro Finance and Microenterprise- Amitabh Bhatnagar (Author) - Concept Publishing, 2008 Micro- Enterprises- Perspectives and Experiences- Sridhar Krishna Publisher: ICFAI publications-2008 IIBF-Micro- finance: Perspectives and Operations-Publisher: MacMillan , 2008 No. of hours 7

II

15

III

13

IV

5 45

50

2010-12 Batch onwards BOS XIII

MBA581

FINANCE FOR AGRICULTURE

3003

Objectives: The finance for Indian Agriculture Sector is of varied nature served by multiple agencies. The economic growth of this sector is largely depend timely financial assistance. Of late, openings in banking including agriculture finance are growing. With a view to provide the measures of agricultural finance this paper is designed. Units Topics Indian Economy and Agriculture Indian Economy-Sectoral classification Agriculture and its components Role of Agriculture in business Issues of agriculture Agri-based industries factor inputs to agriculture special features of Indian Agriculture Role of Government in Agriculture. Capital Need for Agriculture Capital for Agriculture types, development and operating need for development sources of development finance and interest structure operating finance sources and interest structure nature of finance long term, medium term and short term return and risk analysis of Agricultural operations. Evolution of Agriculture Finance Traditional money lending system interest structure collateral and - collection systems agricultural finance during British rule cooperative system of agri finance 3-tier system primary, central and state. Cooperative societies and banks organisation structure-credit delivery system State and RBI regulation NABARD and its role in refinance. Agri Finance and Commercial Banks RBI its role in Agri finance RBI directives on agricultural lending short term and medium term priority sector status interest structure interest subsidy- capital re-scheduling and waiver securities recovery gold loans interest subvention by government recent trends in Agri finance. Risk and its Management Agriculture Risks evaluation operational risk- Government intervention during calamities Agricultural insurance asset and crop; Agri finance risk NPAs of banks risk cover by DICGC types of loan and coverage RBI refinance to banks on natural calamities. Total No.of hours

II

III

IV

45

Text Books: 1. P.Kanagasabapathy, Indian Models of Economy, Business and Management Prentice Hall of India, 2008 2. Sethi and Bhatia, Elements of Banking and Insurance - Prentice Hall of India, 2009 Reference: 1. Functions and Working of Reserve Bank of India-RBI Publication-2008. Websites 1. RBI, 2. NABARD 3. SBI

51

2010-12 Batch onwards BOS XIII

MBA582

FINANCIAL DERIVATIVES

3003

Objectives: The course is aimed to provide an introductory and intermediate understanding on the concept of Derivatives market and its Market Mechanism in the Indian Context. Units Topics Derivatives Introduction Definition of derivatives - Origin of derivatives - Derivatives in India Types: forward contracts futures contracts Options Swaps. Differences between spot and future markets - Uses and advantages of derivative Risks involved in derivatives. Forward Contract :Introduction to forward - Forward rate agreement - Pricing of a FRA - Advantages and Disadvantages of FRA - Forward contract on Income & Non-income bearing Securities. Futures Contract Introduction to Futures Relationship between Spot and Futures PricesEconomic functions of future markets Nature and characteristics of financial futures Advantages stock futures Participants in stock futures markets Strategies using stock futures overview of stock index futures Trading Mechanism pricing of futures (Basic problems only). Options Definition - Specifications of Options Comparison of options and futures Economic functions of options trading-Types of options contracts Intrinsic value and Time value of options - Factor affecting option pricing-Valuation and pricing of option (Basic problems only) Black & Scholes model- Option trading strategies (Arbitrage, Hedging, Speculation, Option spreads, Butterfly spread, Calendar or Time spread Straddles Strips / Straps Swaps Definition Types Economic function of Swap transactions -Interest Rate Swap & Currency Swap - Role of Financial Intermediary Using swaps to manage risk Warehousing - Valuation of Swap - Bonds and FRNs Credit Risk. Market Structure of Derivatives Regulatory bodies in major international markets Regulatory framework in India Regulations and Regulatory instruments Clearing & Settlement procedures of Futures, Options, and Swaps. Total No. of hours

10

II

10

III

10

IV

08

07

45

Text Book: 1. Fundamentals of financial Derivatives, N.R.Parasuraman, John Wiley & Sons Publications, 2/e, 2009. References: 1. Option, Future, & Other Derivatives, John C Hull & SankarshanBashu, PHI, Edition 6, 2009. 2. Financial Derivatives, Theory, concepts and problems, S.L.gupta, PHI, 2007. st 3. Derivatives simplified, R.VijayaBhaskar & B.Mahapatra, Response Books, 1 edition, 2006. 4. Derivativeds and Risk Management Basics, Don M.Chance and Robert Brooks, Cengage Learning India Edition, 2011. 5. Options and Futures, D.C.Patwari & AnshulBhargava, Jaico Publishing House, 3rd edition, 2006. 6. Derivatives an Introduction, Robert. A.strong, Thomson South Western Learning, 2006. th 7. Derivatives, Somanathan.T.V., Tata Mc Graw Hill, New Delhi, 8 reprint ed, 2008

52

2010-12 Batch onwards BOS XIII

MBA583 Objectives:

FINANCIAL SERVICES

3003

To portray the growth and functioning of financial service industry in India. To enrich students acumen on types of financial services, modes of raising funds in domestic & foreign markets, evaluate feasibility of projects on hire purchase and leasing, and also understand mutual funds, venture capital, mergers and acquisitions along with other financial services. Units Topics Introduction to financial services Financial services Meaning Types - Fund based and Fee based financial services - Non-Banking Financial Companies Functions. Prudential Norms for NBFCs - Financial markets in India- Reforms, Money Market, Capital market SEBI Guidelines- Financial Services. Leasing and Hire Purchase Leasing Types of Lease, Cross Border Leasing - Contents of a lease agreement, Bills Discounting, Reverse mortgage - Financial Evaluation of a Lease - Hire purchasing, Difference between Lease & Hire Purchase - Depository and stock Broking. Mutual funds, Venture Capital and Bancassurance Credit rating Rating Agencies- Functions - Venture Capital: - Venture capital industry in India - Mutual Funds mechanism types of schemes - Mutual funds industry in India recent developments - Bancassurance benefits Bancassurance in Indian & global context. M&A, Asset securitization and factoring Mergers & Acquisitions - Financial Evaluation - Factoring types, Forfaiting, Asset securitization. Modern Banking Services Real Estate Financing, Consumer Credit - Modern Banking ATM, Tele marketing, Electronic Fund Transfer, Credit card/ Debit cards, POS Terminal, online banking, Clearing House automated Payment System (CHAPS), EDI, SWIFT, Digital Payment System, Cyber cash, Shared Payment Network System (SPNS), E-cheques - Challenges to modern banking services Total Regular hours will be considered for case analysis in the specified course Text Books : nd 1. Dr.S.Gurusamy Merchant Banking and Financial Services-Vijay Nichole Imprints private limited, 2 Edition, 2007. 2. M.Y.Khan- Financial Services, Tata McGraw Hill, 2010 3. R.Shanmugam- Financial Services- Wiley publications, New Delhi , 2010 4. NaliniPravaTripathy Financial Services, Prentice Hall India, New Delhi, 2007. References : 1. 2. Dr.S.GurusamyFinancial Services and System-TATA McGraw Hill, 2009. Varshney P.N., & Mittal D.K., Indian financial System, Sultan Chand & Sons, New Delhi. 2006 No. of hours 6

II

15

III

IV

45

53

2010-12 Batch onwards BOS XIII

ELECTIVES IN MARKETING

54

2010-12 Batch onwards BOS XIII

MBA584 Objectives:

CONSUMER BEHAVIOR

3003

This course is to familiarize the students with the knowledge of consumer behavior and its applications which is an applied science. This subject will help the student to understand how having or not having things affects our lives and how our possession or use of products or services influences the way we feel about others and ourselves which is required for any official of an organisation. No. of hours 9

Units

Topics Consumer Behaviour and its Applications Consumer Behavior Definition, Concepts - Disciplines involved in the study of Consumer Behaviour - Development of Marketing Concepts - Consumer Behaviour applications in Marketing - Consumer research process Consumer as an Individual Consumer Needs and Motives - Personality and consumer behavior - Consumer perception and learning - Consumer attitude, attitude formation and attitude change - Communication and persuasion - Self image and life style analysis Consumer Decision Process Personal influence and opinion leadership - Diffusion of innovation - Consumer decision making process - Models of consumer decision process Post-Purchase Behaviour Consumer post purchase Behaviour - Consumer expectation and satisfaction Managing dissonance - Consumer loyalty - Types of loyalty programmes Additional Dimensions Consumerism, Consumer protection - Difficulties and challenges in predicting consumer behavior - Online consumer behavior - Organizational and Industrial buyer behavior - Consumer behavior in Indian context - Emerging issues Total

II

III

IV

45

Regular hours will be considered for case analysis in the specified course Text Book: 1. Blackwell / Miniard / Engel Consumer Behaviour, Cengage Learning India Ed, 6 Ed., - 2010.
th th

References: 1. 2. 3. Leon G.Schiffman / Leslie Lazar Kanuk / S.Rameshkumar Consumer Behaviour Pearson India, 10 Ed 2010. Satish K Batra / SHH Kazmi Consumer Behaviour, Text & Cases Excel Books, 2ed 2008. rd MS Raju / Dominique Xarded Consumer Behaviour Concepts, Applications and Cases, 3 Print Vikas Publishing House Pvt Ltd 2009.

55

2010-12 Batch onwards BOS XIII

MBA585

SERVICES MARKETING

3003

Objectives: Services contribute a major share to the GDP of an Indian economy particularly in the context of liberalization, globalization and privatization. Against this context it is imperative for a management executive to understand the nuances of services marketing which requires a different approach than product marketing. The course will focus on highlighting the scope of services marketing and its salient features. The deliverables of the course will enable the students to have an in-depth idea to design service marketing strategies based on the target customers need and deliver the same to the satisfaction of all stake holders. Units Topics Basic concepts of Service Services: Concepts and Characteristics. Comparison of Goods and Services in Marketing. Classification of services. Role of Services in the modern economy: Services marketing environment and trends in India. Opportunities and Challenges. Emerging service sectors in India: Healthcare, Retailing sector, Banking Sector, Information Technology Enabled Services. Service Marketing mix elements. Service as a system. Additional Dimensions in Services Marketing: People, Physical Evidence and Process. Understanding services Consumer behavior in services: Changing dynamics of Indian consumers. Customer expectation and perception of services. Factors influencing customer expectation and perceptions towards services. Process model thereof. Service Marketing Process: Market segmentation, Targeting, Positioning-Strategies. Service Quality: Impact of service quality in services SERQUAL and RATER Dimensions - GAP model of service quality. Organizational issues Product Decisions: Creation of a service vision - Levels of Service Product. Service Life cycles. New service development Types and stages. Pricing strategies and tactics: Role of price as a value provider - Approaches to pricing of services, Pricing strategies- Role of non monetary costs. Promotion of Services: Role of Integrated Marketing Communication in services Marketing communication mix Process and Strategies. Role of Physical Evidence: Services capes, Types of services cape. Frame work for understanding services cape. Guidance for physical evidence strategies Operational Issues I Service Process and operations: Classification of service operations systemsService process mapping Service Blueprinting Managing demand and capacity, Strategies for matching capacity and demand, Waiting line strategies Services Guarantees Service process matrix. Service Delivery: Nature of delivery in services Designing and delivering services Delivery through intermediaries Electronic channels Service Flowcharting Service failure and recovery Recovery strategies. Operational Issues II Employee role in services: Concept of Internal marketing, Challenges of managing people in a service firm Boundary spanning roles, Emotional labour, Source of conflict, Quality productivity trade off. Technology in Services: Technology enabled Service Innovation, Scope and patterns of Innovations Managing real-time and online issues using technology in services. Total No. of hours

10

II

08

III

07

IV

10

10

45

56

2010-12 Batch onwards BOS XIII

Text book: 1. Vinnie Jauhari, KirtiDutta Services- Marketing, Operations and Management, Oxford University Press 1/e, 2009 References: 1. 2. 3. 4. Zeithaml - Service Marketing (Special Indian Edition), TMH, 4/e, 2007. Chiristropher.H..Lovelock and JochenWirtz - Services Marketing, Pearson, 6/e Paperback 2010. K. Douglas Hoffman, John E.G. Bateson - Services Marketing: Concepts, Strategies, & cases, 4/e 2010 Kenneth E Clow, et al, - Services Marketing (Operation Management and Strategy) Biztantra, 2/e, paperback 5. 6. 7. Harsh V. Verma - Service Marketing: Text And Cases (New Edition) TMH 2007 R.Srinivasan Service Marketing (The Indian context) PHI, 2/e, 2009. Nargundkar, Rajendra - Services Marketing 3/Ed McGraw Hill 2010 paperback

57

2010-12 Batch onwards BOS XIII

MBA586

MARKET INTELLIGENCE AND RESEARCH

3003

Objectives: To study importance of marketing research and market research process. To study the basis of market intelligence system. To study the different research techniques and applications of marketing mix. Units Topics MR Design and Process Marketing Research: Definition, Scope, Significance, Limitations. Market Research process. Research Approaches: Primary vs Secondary research Qualitative research Observation and Focus group. Quantitative Research Surveys and experiments - Causal research Basic experimental designs internal and external validity of experiments Problems in Marketing Research: Decision problem Research problem Operational problems. Drafting the research proposal. Market Intelligence Scope and Significance of Marketing Intelligence in decision making - Marketing Decision Support System components. Quality and quantity of Market Information: Value of information - Decision tree and Bayesian analysis concept. Types of market information: Primary Data, Secondary data sources Syndicated services Market development research techniques Market development research: Cool hunting socio cultural trends, Demand Estimation research-assessing market potential, Test marketing, Segmentation Research - Cluster analysis, Sales forecasting objective and subjective methods Marketing Mix research techniques I Product research Research for generating new product ideas-Concept development and testing Market testing - Concept testing, Brand Equity Research, Brand name testing, package designs - Positioning research- Pricing research Profit oriented pricing, Share oriented pricing-Determination. Marketing Mix research techniques - II Distribution research Number and location of sales representatives Warehouse Location research models - Shop and retail audits, Promotion research Advertising Effectiveness Media research - Copy Testing, Readership surveys and viewership surveys, Ad tracking, viral marketing research. Total No. of hours

12

II

III

10

IV

45

Text book: 1. Green, Paul E. , Tull, Donald S. - Research for Marketing Decisions PHI 5/e 2009 References: 1. Cooper Donald Et. Al - Marketing Research: Concepts And Cases, (Special Indian Edition), TMH, 1/e, 2007 Paperback. 2. Aakar, Kumar, Day Marketing Research John Wiley 7/e 2006 3. Nargundkar, Rajendra - Marketing Research : Text And Cases, TMH 3/e 2007 4. G.C. Beri - Marketing Research TMH 4/e 2007

58

2010-12 Batch onwards BOS XIII

MBA587

BRAND MANAGEMENT

3003

Objectives: The main objective of the Brand Management course is to give you a fundamental understanding of how to understand, build, measure, analyze and manage brands and product categories for a company. Brand Management subject will provide a framework within which students will be able to identify and understand variables that drive the success of brands and product lines and the interrelationships among these variables. This course will especially focus on best-in-class branding strategies and practices across a number of industries in global as well as Indian context. Units Topics Introduction to the concept of Brand Management Brand Concept, Evolution, Functions. Product Vs Brand - Branding-, challenges to Brand builders - Strategic Brand Management Process- Steps. Building Strong Indian Brands. Customer Based Brand Equity Brand Equity: Models, Sources, Brand building blocks-Brand Building Implications, David Aakers Brand Equity Model. Brand Identity & Positioning:, Need and Dimensions, Brand identity prism, Brand positioning Point of parity & Point of difference, Positioning guidelines. Brand Value Choosing Brand Elements to Build Brand Equity: Criteria for choosing brand elements, options & tactics for brand elements. Leveraging Brand Knowledge: Dimensions - Leveraging Secondary Brand Knowledge & Conceptualizing the leverage process. Measuring & Interpreting brand performance: Brand Value chain- Designing Brand Tracking studies, Establishing brand Equity Management Systems. Measuring Brand Equity: Quantitative & Qualitative Techniques, Brand Strategies Brand Extension- Brand-Product matrix, Brand Hierarchy-Kapferers Branding Systems, Building Brand Equity at different hierarchical levels, Brand hierarchy decisionConsumers Evaluation of Brand Extensions & Opportunities Brand Personality- Types and Elements. Brand Image- Sources of Brand Image, Brand Image for Established and New Products, Brand Image & Celebrity endorsement Brand Repositioning strategies in Indian context. Brand Imitations Kinds of imitations, Factors affecting Brand Imitation, Imitation Vs Later market entry, First movers advantages, Free rider effects, Benefits for later entrants, Imitation Strategies. Global Branding: Geographic extension, sources and opportunities for global branding, pathways to globalization-issues. organization for a global brand. Total No. of hours 8

II

III

10

10

IV

45

Text book: 1. Kevin Lane Keller - Strategic Brand Management, Building Measuring & Managing Brand Equity, 3/E Pearson Education - 2008 References: 1. Y L R Moorthi - Brand Management -The Indian Context , 1/E Vikas Publication 2007, 2. Jean, Noel, Kapferer - Strategic Brand Management 4/E (Paperback) KoganPage India Limited, 2008 3. Tapan Panda - Brand Management, , 2/e, Excel Publication 4. Harsh V Verma - Brand Management-, 2/e 2006 (Paperback), Excel Books 5. Branding Demystified - Harsh V Verma, 1/e 2010 (Paperback), Excel Books 6. Managing Indian Brands S Ramesh Kumar 2/e, Vikas Publication House Pvt Ltd 2010 7. U C Mathur - Brand Management- Text and Cases-, - 1/e Macmillan Publishers India 2006

59

2010-12 Batch onwards BOS XIII

MBA588

RETAIL MANAGEMENT

3003

Objectives: Retailing in India is gaining momentum followed by the liberalization of retail policies. Huge investment is made by both Indian and foreign players in the retail market and FDI is expected to increase further in the near future. The job opportunities for management graduates are abundant in the retail sector. Against this background the course on retail management aims to impart knowledge on the core issues involved in planning, setting up and running a retail business in a successful manner. Units Topics Introduction to Retailing Meaning and Definition - Characteristics of Retailing & Evolution of Retailing in India - Functions of Retailer & Retailing Principles - Retail Sales Objectives & Retailing in India - Indian Retail Industry Drivers to the Growth of Retail Emerging Trends in Retailing - Retailing across the Globe, Global Retailing Trends Retailing Formats Store based Retail Format - Retail sales by Ownership - Retail sales by Merchandise offered - Non-store Based Retailing - Non-Traditional Retailing Emerging Retail formats Setting up of Retail Business Retail Marketing Segmentation - Strategic Planning Process - Influencing Factors on Choice of Location Site Evaluation - Store Layout and Designs - Retail Image Visual Merchandising and Atmospherics Management Aspects Relating to Retail Merchandise Management Developing Merchandise Plans Implementing Category Management - Supply Chain and Logistics - Managing Retail Personnel Retail Management Information Systems Marketing Strategy for Retailing Consumer Behaviour - Pricing for Retail Objectives and Policies - Promotional Strategy Display and Space Management - Retail Branding. Total Note: Case studies would be used wherever needed in the regular class hours. Text Book: 1. Retail Management A Global Perspective, Text and Cases Dr. Harjit Singh 2009 Edition - S.Chand& Company Ltd. ISBN: 81-219-3207-6. References: 1. Retail Management A Strategic Approach 10/e Barry Berman and Joel. R. Evans Pearson ISBN: 8131716708 2. Retail Management W.K.Sarwade, ISBN: 9380184417 3. Retail Management M.A.Shewan, Sonali Publications 2008 ISBN: 8184111339. 4. Retail Management: An Indian Perspective R.Gopal, Manjrekar P ISBN: 8174468137 No. of hours

II

III

IV

9 45

60

2010-12 Batch onwards BOS XIII

MBA589 Objectives:

INTERNATIONAL MARKETING MANAGEMENT

3003

This is the era of globalization. Globalization is irreversible. A countrys wealth & welfare of its people is today dependent on global economy. Therefore it is imperative for Indian Businesses to expand globally. This is possible only when the whole world is treated as a market. The environment prevalent in each country being different, it is vital for MBA students to learn all the facets of Global Marketing Management. No. of Units Topics hours Framework of International Marketing; Definition scope and challenges difference between international marketing and domestic marketing Trends in Global trade Global orientation -EPRG Approach - Canalising and targeting I 8 international market opportunities, Regional market Characteristics, Marketing in transitional economies and third world countries. Global environment for marketing Planning for global markets Alternative market entry strategies organizing for global competition - PESTEL Global customers Global marketing information systems Networking for marketing Global STP. Products and services for Global customers: Global Product development, Adaptation and standardization - , marketing consumer services globally. Branding across culture Assessment of demand for international markets. Green Marketing - Global Pricing Framework: Cross border Pricing- Basics and techniques. Environmental influences on Pricing - Transfer Pricing, Counter trade, INCO terms preparation of quotations. Global Distribution: Distribution as Competitive advantage. Global Logistics, Parallel Distribution- Global Channel Design. International retailing retailing formats Issues Promotions Sales Promotion In International Markets International advertising. Generic promotions in international marketing Trade shows and exhibitions - business services Relationship building among B2B in global context. Export Marketing: Introduction to Export Marketing, Export Policy Decisions of a firm, EXIM policy of India. Export risk management- Export procedures and export documentation. Export assistance and incentives in India. Total Text Book: 1. Warren J. Keegan, Mark C. Green -Global Marketing, 4/e , Pearson 2009. References: 1. 2. 3. 4.

II

10

III

IV

10

9 45

Francis Cherunillam - International Marketing, HPH , 11/e 2010 Michael R Czinkota, Ilkka A Ronkainen - International Marketing Thomas South Western 8/e , 2006 Dewan, Sudarshan -International Marketing Management ,Discovery Publishing House 1/e, 2010 U C Mathur -International Marketing Management : Text And Cases, Sage India, 1/e,2008

61

2010-12 Batch onwards BOS XIII

MBA590

CUSTOMER RELATIONSHIP MANAGEMENT

3003

Objectives: To provide a conceptual understanding of CRM, its processes, and structure. Emphasize on the importance of customer relationship for business development Develop analytical approaches, methodologies, tools, and techniques for applying CRM. No. of Units Topics hours Introduction Concepts and Context of Relationship Management: Various schools of thoughtI Evolution and scope of CRM An enterprise view - Significance of CRM as a 10 strategic marketing tool CRM Framework- Types and variations.Role of a CRM Manager. CRM building process Product Centric vs Customer centric organization. Operations and strategies II Expectation analysis. Customer Acquisition and Retention strategies Managing 10 Attrition and Defection Strategies for reacquisition - Customer Information & Access management. Design Inputs Customer Profile Analysis Addressing B2B and B2C issues. Selecting a Profitable III customer - Profitability vs Loyalty - Customer Lifetime value Concepts, 08 Components and Measurement. Key account Management Perspectives. Interventions of Knowledge Management into CRM Operational Issues Sales Force Automation - Field Force Automation-Customer Interactions IV programs Managing customer satisfaction Complaint management Concept 10 of learning organization Call centre management - Campaign management, Content Management, Issues. CRM metrics. Emerging technologies in CRM Analytical CRM Databases - concepts and definitions Types- Benefits. Managing and sharing customer databases- Data Warehousing and Data Mining concepts. Overview - EV 7 Commerce and Customer Relationships on the Internet, Enterprise Resource Planning (ERP), Supply Chain Management (SCM), Supplier Relationship Management (SRM), Partner relationship Management (PRM) Total Text Books: 1. 2. G.Shainesh, Jagdish, N.Sheth, Customer Relationships Management Strategic Perspective, Macmillan 2005. Ed Peelen - Customer Relationship Management - Pearson 2/e 2010 45

References: 1. H.Peeru Mohamed and A.Sahadevan, Customer Relation Management, Vikas Publishing 2005. 2. Alok Kumar et al, Customer Relationship Management : Concepts and applications, Biztantra, 2008 3. Kumar, Customer Relationship Management - A Database Approach, Wiley India, 2007. 4. S.Shahjahan Relationship Marketing: Concepts and cases, TMH, 1/e, 2006. 5. C.K. Prahalad, Patrica B. Ramasamy - HBR on Customer Relationship Management, Paperback. 6. S.Shanmugasundaram - Customer relationship Management: Modern trends and perspectives, PHI, 1/e 2008.

62

2010-12 Batch onwards BOS XIII

MBA591

INTEGRATED MARKETING COMMUNICATIONS

3003

Objective: To familiarize the student with key concepts of integrated marketing communications and integrated marketing communications management Units Topics Introduction Effectiveness of marketing communications: Role of IMC in marketing process, IMC planning model. Marketing and promotion process model - Steps involved in developing IMC programme, Role of ASCI and other regulatory bodies. Advertising Planning Concept of advertisement Role, functions - Social, Economic and Legal Implications of advertisements. Operational issues- Planning and executing an advertising campaign: Setting the advertising objective, Response Hierarchy models, DAGMAR, Defining the target audience, Apportioning for Advertising Budget. Advertising Operational Issues Media plan Type and choice criteria Reach and frequency of advertisements Cost of advertisements - related to sales Media strategy and scheduling. Message development- different types of advertisements Layout Design appeal Copy structure Advertisement production Print Radio. T.V. and Web advertisements Media Research Testing validity and Reliability of ads Measuring the impact of advertisements Integrating other forms Sales Promotion: Scope and role of sale promotion Definition Objectives of sales promotion - sales promotion techniques Trade oriented and consumer oriented. Direct Marketing: Features, Functions, Growth, Advantages/Disadvantages, and Direct Marketing Strategies. Public relation/ Publicity:- Meaning, Objectives, tools of public relations, Public relation strategies, Goals of publicity, Corporate Advertising Role, Types, Limitations, PR Vs Publicity. Contemporary Issues: International Advertising: Global environment in advertising, Decision areas in international advertising . Internet advertising: Meaning, Components, Advantages and Limitations-Types of Internet advertising . Industrial advertising: B 2 B Communication, Special issues in Industrial selling. Event Management: Introduction Purpose of organizing an Event, Key elements of Events, Concepts of promotion and pricing in events Total No. of hours 08

II

10

III

10

IV

10

7 45

Text Book: 1. Belch, George E - Advertising and Promotion: An Integrated Marketing Communications Perspective, 7/e, 2009 References: th 1. Wells, Moriarty & Burnett, Advertising, Principles & Practice, Pearson Education 7 Edition, 2007. 2. Kenneth Clow. Donald Baack, Integrated Advertisements, Promotion and Marketing communication, Prentice Hall of India, New Delhi, 2003. 3. Kazmi S H HBatra Advertising and sales promotion, Excellent books, 3/e 2008 4. S A Chunnuwalla Advertising, Sales and Promotion Management, HPH 2008 5. Terence Shimp Advertising and Promotion: An IMC Approach, South Western 7/e, 2006

63

2010-12 Batch onwards BOS XIII

ELECTIVES IN HUMAN RESOURCES

64

2010-12 Batch onwards BOS XIII

MBA592

INDUSTRIAL RELATIONS AND LABOUR WELFARE

3003

Objectives: Organisational efficiency and performance are interlinked with industrial relations. In view of the complex issues involved in the management of Industrial Relations, it is imperative that the students are to be familiarized with such issues and to find out suitable solutions for them. Moreover labour welfare takes a prominent place for best results all times. Innovative measures are essentially required to maintain the human resource at a high level of satisfaction. Units Topics Industrial Relations - Concepts and their significances IR at National and International Level - Infrastructure that Guide and Direct IR The IR Trends in India The Concept of Trade Unionism - Trade Union Theory and Policy - Trade Union and their Influence on IR, Objectives and Function TUs The Structure and Types of Trade Unions. The Trade Union Movement - Strength and Weakness of Trade Unions Industrial Conflicts and Industrial Disputes - Industrial Peace Prevention of Industrial Disputes - Government Machinery and IR - Conciliation, Arbitration and Adjudication Industrial Safety &Labour Welfare - Causes of Accidents and Prevention Safety Provisions - Industrial Health and Hygiene Importance and Problems Occupational Hazards, Diseases, Statutory Provisions - Statutory & Voluntary Welfare Measures. Welfare of Special Categories of Labour - Necessity of Special Welfare - Child Labour, Female Labour, Contract Labour Rules and Enforcement - QWL Specific Issues and Productivity Work life balance- Strategies for implementation of QWL and WLB - Barriers and Implementation Total Regular hours will be considered for case analysis in the specified course. Text Books: 1. Mamoria C.B, Mamoria S and Gankar S.V, Dynamics of Industrial Relations, Himalaya Publishing House, 2005 2. Tripathi P.C, Personnel Management and Industrial Relations, Sultan Chand & Sons, 2005. References: 1. 2. 3. BiswajeetPattanayak, Human Resource Management, Prentice Hall of India, 2005 Srivastava S C, Industrial Relations and Labour Laws, Vikas Publishing House P Ltd, 2006 Rao V S P, Human Resource Management Text and Cases, Excel Books, 2005 No. of hours 9

II

III

IV

45

65

2010-12 Batch onwards BOS XIII

MBA593

ORGANIZATIONAL DEVELOPMENT AND TRANSFORMATION

3003

Objectives: Organization development is about development both organization and the individual as well. This syllabus will quip future managers to face multiple challenges in the organization and keep the organization healthy and viable for present and the future. No. of Units Topics hours An introduction to Organization Development - History of Organization Development - Diagnosing for Organization Development - Dimensions of I 9 Organization Development - The Nature of Organization Development : Characteristics Foundations of Organization Development Process - Organization Development Techniques - Problems and Challenge Development, Quality of Work life Organizational culture : Characteristics-Meaning-Measuring Culture and recent changes Considerations and issues in OD Issues in Consultant Client Relationship - Power, Politics and OD - Role of Power and Politics In Practice of OD- Future of OD - Fundamental Strengths of OD - OD and the changing business environment - Research on OD Transcultural Managers - Quality Circles-Definition, Meaning, Preparation and Introduction - Career Management: Planning and Introduction - Management Succession Plan Organizational effectiveness - Definition Dimensions Measurement work culture-work and family life balance Organizational Transformation : Elements Types - Technology and Administration Strategy for Managing Change - Planning and Implementing Change - Models of Transformation - Models of Organizational Decision Making Recent challenges Total

II

III

IV

9 45

Text Book: 1. Wendall I French, Cecil H Bell Jr., Organization Development, Fifth edition Prentice Hall of India, New Delhi, 2005. References: 1. Harvey F, Donald, Brown, R Donald, An Experiential Approach to Organization Development, Prentice Hall, Inc., New Jersey,2007. 2. Arthur Kivuloff, OD for survival AMA 2006 3. Paul S Goodman, Assessing Organizational Change, John Wiley and Sons, 2007 4. Robert a pat on, James Mc Calman, Change Management ; A Guide to Effective Implementation; Response books, 2005

66

2010-12 Batch onwards BOS XIII

MBA594 Objectives

TRAINING AND DEVELOPMENT

3003

This course analyses various training and development methods in an organization. It examines the training processes, diagnosis of training needs pertaining to organisations. This module discusses various issues on the design and delivering of training programmes, appropriate methods and procedures to maximize learning and subsequent job performance and evaluation. Units Topic No. of Hours Scope and Cost of Human Resource Development A System Model to Training and Development- Strategic Training and Development process- Training needs I 10 in different strategies- Organizing a Training department Different models Learning Principles and process- Implications of learning process- Training needs assessment Steps- Framework- Levels. Identifying training objectives, Methods and Techniques of Training needs assessment Design and development of Training programmes Principles, procedures, considerations. Traditional Training Methods, Techniques and aids - E Learning and use of Information technology in Training Transfer of training and training evaluation: Transfer of Training, Factors influencing Transfer of Training- Validation and Evaluation - Objective, Criteria, and Tools- Outcomes used in Evaluation of Training programs- Training Evaluation design and practices Management Development Programme- Approaches to Employee Development, Planning process- Strategies for providing Development- Training issues resulting from external environment- Training issues related to internal needs of the company Total

II

III

10

IV

10

45

Text Book: th 1. Raymond A Noe, 2008. Employee Training and Development. 4 Edn; New Delhi: Tata McGraw-Hill References: 1. 2. 3. 4. 5. 6. 7. Nick Blanchard P and James W Thacker, 2007. Effective Training Systems, Strategies and Practices. rd 3 Edn.; New Delhi: Pearson Education st Janakiram B, 2007. Training and Development. 1 Edn. New Delhi. Biztantra Tapomoy Deb, Training & Development, concepts & Applications, Ane Books India, New Delhi (2006). G.PanduNaik HRD solutions for excellence Text, Research and cases, Excel Books 1/e 2007 Nick Blanchard, Ja,es W Thacker Effective training: Systems, Strategies and Practices, Pearson, 3/e , 2008 Goldstein- Training in organizations, 4th edition, Cengage learning 2010 (paperback) Dr. B. Rathan Reddy- Effective Human Resource Training and Development Strategy, HPH, 2009

67

2010-12 Batch onwards BOS XIII

MBA595

MANAGERIAL BEHAVIOUR AND EFFECTIVENESS

3003

Objectives: The modern era is highly competitive in all senses of the word. A manager is required to be very effective in whatever rolls he performs. In order to achieve a winning edge, it is highly essential that the managers are required to be trained on the designing the job in light of the changing business environments. Units Topic Defining The Managerial Job Defining dimensions of managerial jobs- methods- model - Time dimensions in managerial jobs - Effective and ineffective job behaviour - Functional and level difference in managerial job behaviour Designing the Managerial Job Managerial skills development pay and rewards - Effective Management criteria - Performance appraisal measures - Feed Back career Management current practices The Concept of Managerial Effectiveness Definition-the person, process, product approaches - Measuring Managerial Effectiveness - Current Industrial and Government practices of managerial effectiveness - Effective Manager is an optimizer Environmental issues in Managerial Effectiveness Organizational Process - Organizational Climate - Leader group influences - Jobchallenge Competition - Managerial styles Developing the Winning Edge Organizational and managerial efforts - Self- development- Negotiation skills Development of the competitive spirit - Knowledge management - Forecasting creativity Total No. of hours

II

III

IV

45

Text Books: 1. Organization Climate, Jobs Satisfaction and Managerial Effectiveness by Lehal. R, Deep & Deep Publication, 2007. 2. Organisation Culture and Climate by Uday Pareek, ICFAI Press, 2006. References: 1. Managerial Effectiveness by L. M. Prasad, Sultan Chand Publications, 2005. 2. Human Resource Management by Dr. V. S. P. Rao, Excel Books, 2007. 3. Effective Training Systems, Strategies and practices Blanchard and Thacker, Pearson, 2008. 4. Leadership, Research Findings, Practices & Skills, Dubin, Biztantra, 2005.

68

2010-12 Batch onwards BOS XIII

MBA596

COMPETENCY MAPPING AND DEVELOPMENT

3003

Objectives To understand the concept of competency and competency- based HR practices To develop an understanding of the ways to integrate applications of competency Models in Recruitment and selection, Performance management, training and development, Deployment, Promotion, etc. To learn how to develop the mapped competences (Training and development) Units Topics Introduction, Definition - Reasons for popularity of Competency - View against Competency - Development of Competency - Components of Competencies Skill, Knowledge, Motive - Iceberg Model of Competency - Operant and respondent Traits of Competency Competency Categories Threshold Competencies, Differentiating Competencies Generic or Key Competencies - Functional or Technical, - Leadership or Managerial Competencies Competency modeling and Mapping Performance Management A Changing Perspective - Evolving Performance Management - Model of Performance Management - Balance Score Card Reward and Recognition - Competency modeling - Multilevel corporate Competency - Competency based compensation Programmes Delphi Technique & Competencies Assessment and use. Competencies & Generic Indicators - 360 Degree Feedback - HR Generic Competency Model - Supervisory Generic Competency Model - Strategies to address the gaps - Integration the Competency Model - Competency based Recruitment and Selection Competency Based Performance Appraisal - Competency Based Succession & Career Planning - Competency Based Compensation and Benefits - Competency based Training & Development SWOT analysis - competencies and evaluate ROI. Total Regular Hours will be considered for case analysis in the specified course. Text Books: 1. 2. Designing and Managing Human Resource System, UdaiPareek and Rao, Oxford and IBH, 2008 Reward Management, Michel Armstrong, Kogan Page Ltd, 2005 No. of hours 8

II

III

IV

13

45

References: 1. John.W.Newstrom and Keith Davis - Organizational Behaviour - Human Behavior at work by Tata McGraw Hill, l1/e, 2006 2. Robert N. Lussier - Human Relations in organizations., 6th edition, Mc-Graw Hill Education 2008 3. Development Management Skills, Whetten& Cameron, 7th Ed. Pearson, PHI. 2008 4. Understanding OB UdaiParek, Oxford University Press. 2007 5. Theories of Personality Calvin S Hall Et Al, Wiley Publication, 2007 6. Seven Habits of Highly Effective People, Stephen R Covey, Simon & Schuster-2008 7. Stephen Robbins - Training in Interpersonal Skills tips for managing People at work, Et al, Pearson, PHI2008

69

2010-12 Batch onwards BOS XIII

MBA597

WAGES AND SALARY ADMINISTRATION

3003

Objectives: To familiarize the students with the updated knowledge on compensation management This provides an understanding of the various criteria for determination of salary, wages, incentives, bonus Managing pay means ensuring at the right people get the right pay for achieving right objectives. To make the learners understand the critical concepts of salary administration in the competitive business environment. No. of Units Topics hours Compensation Basic concepts and context and job Wage Concepts and Definition of Wages under Various Legislations - Role of Compensation and Rewards in Organization - Theories of Wages Economic and I Behavioural Issues in Wage Determination Components of Wage Payment - Choosing 9 a job Evaluation System - Problems in Implementing Job Evaluation Programme Scheme of Job evaluation for Plant Personnel-Office Personnel - Technical and professional personnel Legislative Framework For Wages And Salary Administration Norms for Wage Determination - Removing Wage Disparities - Wage Fixation through II 9 Adjudication and Wage Boards - Laws Relating to Payment of Wages and Minimum Wages Setting up of Wage Boards and Pay Commission Compensating Employees And Compensation Structure and Wage Differentials Compensating Workers/Operators - Compensating Executive/Managerial Personnel III 9 Compensating Flexible Workforce/Contingent Employees - Compensating Professionals - Removing Wage Disparities - Pay Packet Composition Reward System, Incentives and Pay Restructuring Design of Performance Linked Reward System - Bonus, Profit Sharing and Stock IV 9 Options - Incentive Pay - Reorganizing the Wage Structure in a Company - Fringe Benefits Trends in Compensation Management - Wage Survey - Building Pay Structures. Pay V 9 Commissions and its implications Case studies. Total Text Books: 1. 2. Personnel Management and Industrial Relations, Tripathi P C, Sultan Chand & Sons, New Delhi 2005 Human Resource Management, Prasad L M, Sultan Chand & Sons, New Delhi 2006 45

References: 1. Compensation Management Rewarding, Performance in the Modern Organization, Richer. I. Hinderson, 2009. 2. Human Resource Management Text and Cases, Dr. V.S.P Rao, Excel Books, 2005.

70

2010-12 Batch onwards BOS XIII

MBA598 Objectives

HRD ACCOUNTING AND AUDIT

3003

To understand Human Resource accounting concepts, methods and applications To study the different types of costs in human resources Units Introduction I HR as assets - Definition of Human Resource Accounting - Introduction to Human Resource Accounting - Human Resource accounting concepts, methods and applications - Human Resources accounting Vs other accounting Human Resource Costs Measuring human resource cost - investment in employees - Replacement costs Determination of Human Resource value - Monetary and non-monetary measurement Methods - Return on Investment approach Human Resource Accounting System Developing Human Resource Accounting systems - Implementation of Human Resource accounting - Integrated of accounting with other accounting systems Recent advancements and future directions in Human Resource Accounting Human Resource Audit Role of Human Resource audit in business environment - HR Audit objectives Concepts Components Need- benefits Importance - MethodologyInstruments - HRD scorecard - Effectiveness of as an instrument - Issues in HR audit Focus of HRD audit Human Resource Audit Report HRD audit report Concept - purpose - Role of HR managers and auditors Report Design - Preparation of report - Use of Human Resource audit report for business improvement. Total 9 Topics No. of hours

II

III

IV

45

Text Books: 1. 2. Eric G. Flamholtz, Human Resource Accounting Advances in Concepts, Methods and Applications,3/e-2007 Pramanik.A.K M.C. Jain, Human Resource Accounting Pointer publishers, Jaipur. 2006

References: 1. 2. Nigam, M.S.Nigam S (2007) Importance of Human Resource in Organisation, Pointer publishers, Jaipur. Prakash J, Khanelwal M C, Jain SC (2007), Human Resource Accounting, Pointer publishers, Jaipur.

71

2010-12 Batch onwards BOS XIII

MBA599

STRATEGIC HUMAN RESOURCE DEVELOPMENT

3003

Objectives To provide the student with a sound understanding of the management of people in the organization through HRD. To familiarize with the strategic HRD practices and appraisal system To achieve an appropriate academic practical balance To attain high levels of achievement in realization of goods. Units Topics HRD-Introduction and HRD system Concepts-Scope-Significance-Features - HRD Philosophy-framework-Agents of Development Development Dimensions - HRD in the Indian Context Distinction between HRM and HRD Sub-Systems-HR System-Functions Structuring the System and Designing the System - Contextual Factors - Key Performance Areas-Identification of Critical Attributes Strategic HRD Practices and performance feedback and career planning HRD for Competitive Advantage - Linking Business Strategy with HRD Performance Appraisal and Development - Appraisal System Feedback Performance Counseling - Developing dyadic relationship Potential AppraisalRequirements - Linkages, Steps, Methods Conditions for Development - Career Planning and Development Strategies - Competency Mapping Responsive HRD and organizational development Training-Identification, Methods, Evaluation - Managerial DevelopmentMethods, Measurement - HRD in Mergers and Acquisitions, Takeovers - HRD in Joint Ventures Issues - Blocks and Solutions in HRD Considerations and issues. Issues in Consultant Client Relationship - Power, Politics and OD Evaluating development interventions Implementation of feedback. International HRD Issues and challenges Empowerment of the people flexible structure and appropriate organizational culture Effective change in attitudes, skills and behaviours through HRD Strategies. Organizational Excellence in an international economy. Total Text Books: Designing and Managing Human Resource Systems, UdaiPareek and VenkateswaraRao T, Oxford and IBH Publishing Company Pvt., Ltd, 2005 2. Organizational Development, Wendell L.French, Cecil.H.Bell,Jr, Prentice Hall of India, 2007. References: 1. 2. 3. 4. Organizational Development and Change, Cummings. T.G and Worley C G, West Publishing, LA, 2007 Human Resource Development, Rao V.S.P, Himalaya, Excel Publishing House, 2005 R.V.Rao, HRD Experiences, Intervention Strategies, Sage Publications, 2009. TanujaAgarwala, Strategic Human Resource Management , Oxford University Press, 2008. 1. No. of hours

II

III

IV

45

72

2010-12 Batch onwards BOS XIII

ELECTIVES IN SYSTEMS

73

2010-12 Batch onwards BOS XIII

MBA600

INFORMATION TECHNOLOGY FOR MANAGEMENT

3003

Objectives: To Emphasize the Importance of IT to Deal the Global Business Environment. To Explore the Significance of IT in Supporting Organisational Personnel for the Success of the Business. Units Topics Introduction Managing in Information Age. Evolution of IT Management - Types of Information Systems - Internet Based Business Systems Value Chain Reconstruction for E-Business - IT Management Challenges and Issues-Critical Success Factors for IT Managers. Hardware, Software And Data Resources Computing Hierarchy Input Output Technologies -Hardware Issues - System Architecture Operating Systems Network Operating Systems - Grid Computing Mobile Computing Ubiquitous Computing Application Programming - Managing Application Development - Data Resources Data Warehousing Data Mining - Managing Data Resources - Problem of Change and Recovery. Communication Technology WWW Intranet Intranet Extranet - Voice Networks - Data Communication Networks Last Mobile - Wireless System EDI Virtual Private Network - Web Hosting Application Service Providers Information Systems Enterprise Resource Planning Enterprise System Expert System Decision Support System - Executive Information System - Neural Networks - Virtual Reality - Customer Relationship Management System Supply Chain Management Systems Knowledge Management E-Commerce& Strategic Information Systems E Business and Alternatives Applications Infrastructure Issues - Strategic Information Systems - Models BPR - Virtual Corporation Total Text Book: Efraim Turban, R. Kelly Rainer Jr, Richard E. Potter, Introduction to Information Technology, John Wiley & Sons, (Asia) Pvt. Ltd. Singapore, 2007. Reference Books: 1. 2. Garroll W. FrenzelJohne. Frenzel, Management of Information Technology, Thomson Course Technology, Boston, 2005. Henry C. Lucas. Jr, Information Technology Strategic Decision Making for Managers, John Wiley & Sons (Asia) Pvt. Ltd., Singapore, 2007. 1. No. of hours

II

III

IV

9 45

74

2010-12 Batch onwards BOS XIII

MBA601

SOFTWARE DEVELOPMENT

3003

Objectives: To introduce new and important software engineering processes and practices To explore topics that are relevant to those who plan, manage and control a software project Units Topics Introduction Generic view of process - Process Models Waterfall model - Incremental model - Evolutionary model - Specialized models - The Unified process Agile process - Agile process models Managing Software Projects Software project management - Metrics in the process and project domains Software measurement - Software project estimation - Decomposition techniques - Empirical estimation models - Project scheduling - Risk management Requirement Analysis Requirement engineering tasks - Initiating the requirements engineering process - Eliciting requirements - Developing use cases - Negotiating requirements -Validating requirements - Analysis modeling Software Design Design concepts - Design models - Software architecture Architectural styles & patterns - Architectural design - Component level design - Class based and conventional components design - User interface design Software Quality and Testing Software quality assurance - Software reviews Formal technical reviews Software reliability - Software testing - Basis path testing - Control structures testing - Black box testing - Integration, validation and system testing Total Text Book: 1. Roger Pressman.S., Software th 6 Edition, Tata Mcgraw Hill, 2008 No. of hours 9

II

III

IV

45

Engineering:

Practitioners

Approach

References: th 1. I.Sommerville, Software Engineering, 7 Edition, Adison Wesley, 2005 2. Pfleeger, Software Engineering, Prentice Hall, 2006 3. Richard Fairley, Software Engineering , II Edition, Tata Mcgraw Hill, New Delhi,2007 4. Ali Behforooz and Frederick J. Hudson, Software Engineering Fundamentals, Oxford Publications.2007

75

2010-12 Batch onwards BOS XIII

MBA602 Objectives:

ENTERPRISE RESOURCE PLANNING FOR MANAGEMENT

3003

To integrate and automate the business processes and shares information enterprise-wide. To explore the significance of ERP to provide a solution for better project management. Units Topics Introduction ERP Concepts - Enterprise System - Evolution of ERP - Tangible and Intangible Benefits - Emerging Trends in ERP adoption - ERP Implementation Stages Case Study Pre Implementation Stage Need Analysis, Competitive Environment Analysis - Gap Analysis, Cost Elements, Feasibility Analysis - ERP Modules - ERP Industries verticals - ERP Architecture - ERP Software, SAP, Baan, IFS, Oracle, People Soft - Comparison of ERP Software ERP Package Evaluation ERP Package Evaluation Criteria - Package Life Cycle - Request for Information - Functional Requirement Specification - Request for Proposal Vendor Selection - ERP Consultants, Case Studies Implementation Business Process Reengineering Concepts - Reengineering and Process Improvement - BPR Steps, AS-IS and TO BE Analysis - Modeling Business Process - Successful BPR, Reengineering - Organisational Readiness Implementation Approaches Post Implementation Organisational Transformational Model of ES Success - Cross Functional Organisational and Industrial Impacts - Measuring Business Benefits Balanced Score card Method - ABCD Checklist Framework - Capability Maturity Framework. Total No. of hours 9

II

III

IV

45

Text Book: 1. MahadeoJaiswal and Ganesh Vanapalli, Text Book of Enterprise Resource Planning, Macmillan India Ltd., Chennai 2008. References: 1. Alexis Leon, Enterprise Resource Planning Demystified, Tata McGraw-Hill Publishing Company Ltd., New Delhi, 2007. 2. Vinod Kumar Grag and N.K. Venkitakrishnan, Enterprise Resource Planning Concepts and Practice, Prentice Hall of India, New Delhi, 2008.

76

2010-12 Batch onwards BOS XIII

MBA603

DECISION SUPPORT SYSTEMS

3003

Objectives: To provide the practicing managers thorough treatment of DSS To make them develop computer based DSS for their enterprise decision support To apply DSS for quick and better decision making Units I Topics Decision Support System Decision Making steps Phases - Evaluation Models - Decision Support System Characteristics - Components - Classification - Applications Data Management Sources of Data Data Collection Terminology - Database Languages Query Analysis - DBMS in DSS Development - Data Warehousing - Data Mining - OLAP Data Visualisation - Sources of Data Data Collection Terminology - Database Languages Query Analysis Model Management Models Terminology - Modeling Process - Types of Models Influence Diagrams Analysis - Optimisation Heuristic Programming Simulation - Modeling Languages MBMS Modeling Packages. Dialog Management User Interface Graphics Multimedia - Design Factors Interface Styles - Visual Interactive Modeling and Simulation - Natural Language Processing Speech Recognition and Understanding - Issues in User Interface Decision Support System Development Development Process Types - Technology Tools Platforms Selection - Data Acquisition Model Acquisition Dialog Development - Integration Testing and Validation Training and Implementation Total No. of hours 9

II

III

IV

45

Text Book: Efraim turban and Jay E Aronson, Decision Support Systems and Intelligent Systems, Prentice Hall International, 2008. Reference Book: 1. Janakiraman V.S. and Sarukesi. K. Decision Support Systems, Prentice Hall of India, 2008. 1.

77

2010-12 Batch onwards BOS XIII

MBA604

SOFTWARE PROJECT MANAGEMENT

3003

Objectives: To learn various areas in project management. To be aware of the issues and the problems of IT development. To have project management skills. Units Topics Introduction, Project Planning and Evaluation SPM Activities - Categorizing Software Projects Problems - Management Control Stepwise Project Planning - Select Project - Identify infrastructure - Analyse Project Estimate effort - Identify activity risks - Allocate resources - Project Evaluation Assessment - Cost benefit analysis - Risk evaluation Project approach, Effort Estimation, Activity Planning Choosing technologies - Technical plan contents list - Choice of process models Tools - Selecting Process model - Effort estimation Problems Basis - Estimation techniques Activity Planning, Risk Management Activity planning Objectives Schedules Activities -Planning Models Critical Path Precedence Network - Risk Management - Nature of risk - Managing risk Identification Analysis - Reducing -Evaluating risks Resource Allocation, Monitoring And Control Identifying resource requirements - Scheduling - Counting the cost - Resource schedule - Cost schedules - Monitoring and control Framework - Visualizing progress - Cost monitoring - Back to target - Change control Managing Contracts, People And Organizing Teams Types of contract - Stages in contract Terms - Contract management Organizational behavior Instruction Motivation - Decision making Leadership Total Each unit includes relevant case study discussion also. Text Book: 1. Mike Cotterell, Bob Hughes, Software Project Management, International Thomson Computer Press, London, 2009. Reference Books: 1. Walker Royce, Software Project Management A Unified Framework, Pearson Education, 2007 2. Pankaj Jalote, Software Project Management in Practice, Addison Wesley, 2008 3. Watts S Humphery, Managing the Software Process, Addison Wesley, 2009 No. of hours 9

II

III

IV

45

78

2010-12 Batch onwards BOS XIII

MBA605

E - COMMERCE

3003

Objectives: To become aware of web technologies for business. To learn the electronic commerce technology & applications. To introduce new technologies and extensions in business environment. Units Topics Web Technology Concepts Internet Principles - Client Server Model retrieving data from Internet - Scripting and Markup languages - Next generation Internet - protocols and applications Electronic Commerce Framework - Media Convergence Anatomy Applications Network Infrastructure - Market Forces - Components - Network Access Equipment Distribution Networks Issues Network Security and Firewalls - Client-Server Network Security Threats Firewalls Message Security - Response Systems Encrypted Documents - Consumer Oriented Electronic Commerce Applications -Mercantile Process Models - Consumers Perspective -Merchants Perspective Electronic Payment Systems Types - Digital Token - Smart Cards - Credit Cards Risks Design - Multipurpose Internet and Mail Extensions Value Added Networks Inter-organizational Commerce Electronic Data Interchange Applications Issues Intra-organizational Electronic Commerce Internal Information Systems Macro forces Work Flow Automation Customization Total Each unit includes relevant case study discussion also. No. of hours 9

II

III

IV

45

Text Book: 1. Ravi Kalakota and Andrew B Whinston, Frontiers of Electronic Commerce, Pearson Education Asia Pvt. Ltd., 2009.

References: 1. 2. 3. 4. Efraim Turban et al., Electronic Commerce A Managerial Perspective, Pearson Education Asia, 2008. Gary P Schneider, James T Perry, Electronic Commerce, Thomson Asia Pvt. Ltd., Singapore, 2008. Brenda Kienan, Managing your e-commerce business, ., Prentice Hall of India, 2008. Charles Trepper, E-Commerce Strategies, ., Prentice Hall of India, 2008

79

2010-12 Batch onwards BOS XIII

MBA606

KNOWLEDGE MANAGEMENT

3003

Objectives: To learn techniques and tools for making KM happen in a company. To know how KM is built on intranet, data ware house and other environments. To know the development of KMS, alignment with business and KM practices. Units Topics Introduction and Knowledge Base Introduction to Knowledge Management KMs Value Proposition - Intellectual Capital - Drivers of KM Knowledge Centric Drivers Technology Drivers Organizational Structure Based Drivers Personnel Focused Drivers Process Drivers Economic Drivers. Information To Knowledge, Km Road Map, Leveraged Infrastructure Data to Information to Knowledge - Knowledge Categories Steps - Existing Technology - KM Road Map Evaluation, Analysis, Design, Development, Deployment, Metrics - Leveraging Internet, Technologies for KM Knowledge Servers KM, Business Strategy, Infrastructural Foundations Strategic Planning Codification Link to Strategy -Imperatives for Success - KM Architecture Technology Components Collaborative Intelligence - Filtering Layer. Knowledge Audit and Analysis, Designing The KM Team Measuring Knowledge Growth Knowledge Audit Team Choosing K Spots Sources of Expertise - Team Composition Selection - Size, Span - Points of Failure KM System Blue Print and Development Analysis KMS Components - Designing Build / Buy - User Interface Network View - Seven Layers - Interface Access and Authentication CFI Application transport MLI - Repository - Case Studies Total No. of hours

II

III

IV

9 45

Text Book: 1. Amrit Tiwana, The Knowledge Management Tool Kit, Pearson Education, Second Edition, 2008.

Reference: 1. 2. 3. 4. Elias M Awad& Hassan M Ghaziri, Knowledge Management, Pearson Education, 2007. Irma Becerra, Avelino, Rajiv Sabherwal, Knowledge Management and KM Software Package, First Edition, Prentice Hall, 2007. Todd.R.Groft, Thomas P Jones, Introduction to Knowledge Management: KM in business, Butterworth Heinemann Publications, 2008. Madanmohan Rao, Knowledge Management Tools and Techniques, Elsevier India Private Limited, New Delhi, 2008.

80

2010-12 Batch onwards BOS XIII

MBA607

DATA MINING AND WAREHOUSING

3003

Objectives: To Identify and understand the use of data warehousing and data mining in different business applications To Identify and understand the different data warehouse architectures and data warehouse models To understand the various data mining and warehousing techniques Units Topics Data Mining An Introduction Data Mining Concept - Importance of Data Mining - Data Warehouse-Concept Significance of Data Warehousing - Data Mining Functionalities - Data Mining System Classification - Major issues in Data Mining Products & Research Prototypes Of Data mining How to Choose Data Mining System - Theoretical Foundation of Data Mining Statistical Data Mining - Data Mining & Collaborative Filtering Social Impacts of Data Mining Ubiquitous & Invisible Data Mining - Data Mining Privacy & Data Security - Trends in Data Mining - Steps in Data Mining - Tools for Data Mining Data Warehousing How to Build Data Warehouse Design Consideration Warehouse Technological in Designing - Architecture of Data Warehousing - Crucial Decision in Designing Data Warehouse Usage of Data Warehousing - Characteristics of a Data Warehouse - Data Marts Types - Loading Data Mart Meta Data for a Data Mart Applications of Data Mining & Data Warehousing Data Mining and warehousing for Financial Data Analysis - Data Mining and warehousing for Retail Industry - Data Mining and warehousing for Telecommunication - Data Mining and warehousing for Marketing - Census Prices of Essential Commodities - Data Mining and warehousing for Agriculture Rural Development - Data Mining and warehousing for Health - Data Mining and warehousing for Education - Case Study Total No.of hours 9

II

III

IV

45

Text Books: 1. Data Mining Concepts & Techniques, Jiawei Han & MichlineKamber, Morgan Kaufmann Publishers, 2008 Reference Books: 1. Insight in to Data Mining Theory & Practice, Soman K.P, Syam Diwakar, .Ajay V,Prentice Hall of India, 2006 2. Principles of Data Mining, David Hand, Heikki Mannila, Padhrami Smyth, Prentice Hall of India, 2005 3. Data Mining, Pieter Adriaans, DolfZantinge, Pearson Education, 2005

81

2010-12 Batch onwards BOS XIII

MBA608

SOFTWARE QUALITY MANAGEMENT SYSTEM

3003

Objectives: To understand the concepts of Software quality management To establish an understanding on the importance of quality in software development process Units Topics No.of hours I Concepts and Overview: Concepts of Software Quality Quality Attributes Software Quality Control and Software Quality Assurance Evolution of SQA, Major SQA activities, Major SQA issues Zero defect Software - Hierarchical Model Hierarchical Models of Boehm & McCall Software Metrics Software Economics- Function Point analysis- Methods & Tools to Quality- Software Reliability- Software Auditing Quality Systems ISO 9000:2000 - Six Sigma- CMMI- PCMM- CMM Implementation methodology- TQM for software quality Configuration Management: Maintaining Product Integrity Change Management, Version Control, Metrics - Configuration Management Planning Error Reporting: Identification of Defect, Categorization of Defect Analysis of Defect, Correction of Defect - Implementation of Correction, Regression Testing Trend Analysis: Error Quality, Error Frequency Program Unit Complexity, Compilation Frequency The Relationship of Assurance to the Software Life-Cycle SQA Techniques Total Text Book: 1. Software Quality, Theory & Management, Alan CGillies, Thomson Asia, 2008 9

II III

9 9

IV

9 45

References: 1. 2. Software Quality, Producing Practical Consistent Software, Brooks F, Thomson Asia, 2007 Software Testing Techniques, Beizer B, Van Nostrand, 2007

82

2010-12 Batch onwards BOS XIII

ELECTIVES in OPERATIONS AND PROCESS MANAGEMENT

83

2010-12 Batch onwards BOS XIII

MBA609

TOTAL QUALITY MANAGEMENT

3 0 0 3

Objectives: To get the basic knowledge about total quality management To understand the various TQM principles. To introduce the students about ISO standards. Units Topics Quality Concepts Evolution of Quality control, concept change, TQM Modern concept, Quality concept in design, Review off design, Strategic Quality Planning - Procurement of various products, evaluation of supplies, capacity verification, Development of sources, procurement procedure. Methods and Techniques for manufacture, Inspection and control of product, Quality in sales and services, Guarantee, analysis of claims. Quality Management Organization structure and design, Quality function, decentralization, Designing and fitting organization for different types products and company, Economics of quality value and contribution, Quality cost, optimizing quality cost, reduction programme - Attitude of top management, co-operation of groups, operators attitude, responsibility, causes of operators error and corrective methods. Control Charts Theory of control charts, measurement range, construction and analysis of X R charts, process capability study, use of control charts. Defects, construction and improvement by control chart, variable sample size, construction and analysis of P chart, C Chart, NP Chart. IS0-Quality Management System ISO 9000 series, ISO-14000, Procedures for obtaining ISO 9000, Selection of Appropriate Standards and Steps for ISO 14000 implementation Universal Standards of Quality Case Study Application of ISO documents - handling various quality control instrument and charts in Manufacturing and Service industries. Total No. of Hours

II

III

IV

9 45

Text Book 1. 2. S.N Chary, Production and Operations Management, Tata McGraw Hill R.Ramakrishnan, Total Quality Management, Easwar Press, 2005

References: 1. 2. Lt. Gen. H.LaI, "Total Quality management", Wiley Eastern Limited, 1990. Greg Bounds. Beyond Total Quality Management. McGraw Hill, 1994. 3. Menon, H.G, "TQM in New Product manufacturing", McGraw Hill 1992

84

2010-12 Batch onwards BOS XIII

MBA610

PROCESS PLANNING STRATEGIES

3 0 0 3

Objectives: To familiarize the students with the concept of production planning and control in an industrial organization in relation to different types o f manufactures and the production process. To deal with product development and design, sales forecasting, planning and production scheduling. To Study about the control procedures with special Treatment of production and inventory Control. Units Topics Introduction Types and characteristics of production systems Objective and functions of Production, Planning & Control, Production Planning in Engineering, manufactures Organization. Productivity: Importance, Productivity patterns, productivity measurements & ratios, improvement-maintenance process. Process Planning II Forecasting Types of Forecasting Techniques Market Demand Analysis Managerial Market Analysis on Product and Service Decision. Process Design Process Design, Process Selection, Process Selection Decision, Process Flow Design. Process Planning Components - Routing, Scheduling and Dispatching. Production and Inventory Control: IV Progress control through records and charts. -Types of inventories, Inventory Classification. Inventory Control under constraints Economic lot (batch) size. Trends in purchasing and store keeping, JIT production, MRP -II, comparison of Push & Pull systems, Enterprise Resource Planning. Case Study V Application of process planning strategies and managerial decision in Manufacturing and Service industries. Total 9 9 9 No. of Hours

III

45

Text Books : 1. 2. Samuel Eilon, Elements of Production Planning & Control, Universal Publications, 2005 S.N Chary, Production and Operations Management, Tata McGraw Hill

Reference Book 1. Seetharama L Narasimhan, Demnis W Peter, Production and Inventory Control, Prentice Hall of International, II Edition 2005 2. Richard Francis, L.Leon McGinnis, F.Jr.Hohn White, Facility Layout and Location An Analytical Approach, Prentice hall of India 2006

85

2010-12 Batch onwards BOS XIII

MBA611

TECHNOLOGY MANAGEMENT

3 0 0 3

Objectives: To make the students about the latest Technological innovation. To study about the Technical strategy and analysis Units Topics Technology management introduction definitions conceptsmain technologies and their characteristics Technology development and acquisition forecasting generation and development Technology absorption and diffusion absorption assessment evaluation diffusion Selection and implementation of new technologies automation decisions Strategic decision models project management in adoption and implementation of new technologies strategic cost analysis. Managing new generation technologies commercializing new and innovative technologies invention innovation intellectual property rights Knowledge based techniques role of artificial intelligence techniques knowledge management techniques for technology management Competitive advantages through new V technologies product development from scientific breakthrough to marketable product mechanism for technology transfer and acquisitions. Total TEXT BOOKS: 1. Management of New Technologies For Global Competitiveness Christian N Madu Jaico Publishing 2. Handbook of Technology Management Gaynor Mcgraw Hill REFERENCE BOOKS: 1. Technological Systems And Development James Allied Publishers 2. Technology Transfer Nell Sullivan Cambridge University 3. Management Of Technology Change Rao A S Global Business Press 4. Banking New Technology -in Marketing Nichlos 45 9 No. of Hours 9

II

III

IV

86

2010-12 Batch onwards BOS XIII

MBA612 Objectives:

BUSINESS PROCESS REENGINEERING

3 0 0 3

To understand the basis of business process reengineering and its implications technology. To gain knowledge about BPR in Manufacturing industry To know the basis of value engineering and job plan. Units Topics Introduction-Business Process: Definition Dimensions History of BPR, Definition, Basics, Benefits of BPR, Role of leader and manager, Guiding principles of BPR, Key targets of BPR BPR In Manufacturing Industry Enablers of BPR in manufacturing, Product design and development BPR AND IT- Relationship between BPR and IT Role of IT in Reengineering, BPR tools and techniques Criticality of IT in Business process BPR Implementation Methodology, Reasons for implementation of BPR, Necessary attributes of BPR methodologies, BPR team characteristics, Different phases of BPR Different BPR methodologies- Steps of Process Reengineering Performance measures of BPR. Risks associated with BPR Barriers to BPR implementation, Areas generating Barriers to BPR, A frame work for Barrier management. Project Introduction Selecting the project, selecting team members Phases of Value Engineering Job plan, General phase, Information phase, Function phase, Creation Phase, Evaluation phase, Investigation phase, Implementation phase Case Study Current Trends of BPR in Manufacturing and Service Industries Total No. of Hours 9

II

III

IV

9 45

Text Book 1. Radhakrshnan and Balasubramanian, Business Process Reengineering: Text and Cases, Prentice Hall of India, 200Z References 1. Dey, Business Processing Re Engineering & change Management, biztara Wiley 2009 2. MukhaPadhyay, Value Engineering, Sage Publications, 2009 3. Iyer, Value Engineering: A How to Manual, New Age International Publishers, 2000 4. Jaganathan, Getting more at low cost: The value Engineering way, Tat Mc Graw Hill, 2002 5. Sethi, Organizational Transformation through Business Process Re- engineering, Pearson, 2009 6. Kumar, Value Engineering, Narusha Publishers, 2009 7. Shridhara Bhatt, Business Process Reengineering, Himalaya Publishing House, 2009

87

2010-12 Batch onwards BOS XIII

MBA613 Objectives:

SYSTEM SIMULATION

3 0 0 3

To provide a strong foundation on concept of simulation, and modeling. To understand the techniques of random number generations. To understand the techniques of testing randomness. To design simulation models for various case studies like inventory, traffic flow networks, etc. To practice on simulation tools and impart knowledge on building simulation systems. Units Topics Introduction Systems, modeling, general systems theory, Concept of simulation, Simulation as a decision making tool, types of simulation. Random numbers-methods of generation of random numbers Design Of Simulation Experiments Problem formulation, data collection and reduction, time flow mechanism, key variables, logic flow chart, starting condition, run size, experimental design consideration, output analysis and interpretation validation. Simulation Languages Comparison and selection of simulation languages- applications Applications of simulation In manufacturing systems Design and development of simulation models for manufacturing industries-case study on queuing system-Inventory systems-maintenance system-supply chain managementscheduling-quality control Applications of simulations in service systems Design and development of simulation models for IPO-Hospital-banking sector-railway sector-Tourism-Education-Insurance sector. Total No. of Hours 8

II

III

IV

10 45

TEXT BOOKS 1. 2. Geoffrey Gordon, System Simulation, 2nd Edition, Prentice Hall, India, 2002. NarsinghDeo, System Simulation with Digital Computer, Prentice Hall, India, 2001.

REFERENCES 1. Jerry Banks and John S.Carson, Barry L. Nelson, David M.Nicol, Discrete Event System Simulation, 3rd Edition, Prentice Hall, India, 2002. 2. Shannon, R.E. Systems simulation, The art and science, Prentice Hall, 1975. 3. Thomas J. Schriber, Simulation using GPSS, John Wiley, 1991.

88

2010-12 Batch onwards BOS XIII

MBA614 Objectives:

FACILITIES PLANNING AND DESIGN

3 0 0 3

To familiarize the students with facility location factors. To help the students understand plant layout designs and its optimization. Units Topics Facility Location And Analysis Location decisions Qualitative and Quantitative factors, simple models in single facility and multi facility problems. Facilities requirement, need for layout study types of layout: design cycle SLP procedure- Algorithms ALDEP, CORELAP, CRAFT. Cellular Layout: Group Technology production flow analysis (PFA), Rank order clustering Assembly line balancing. Introducing To Material Handling Principles, unit load concept, material handling techniques, handling Equipment-types, selection and specification, containers and packaging. Service facility design Introduction-Measuring and bench marking service performance-case picking systemcomputer aided layout design of Retailing system-call centre-hospital-road transportbanking sector-ticket booking -redesign Case study Applications of layout design Algorithm in small, medium and large scale industries. Total Text Books: 1. 2. Paneerselvam.R, Production and Operations Management, Prentice Hall 2008 th Charry S.N. , Production and operations Management 4 Edison Mc Graw hill 2010 No. of Hours 9

II

III

IV

9 45

Reference books: 1. James Apple, M. Plant Layout and Material Handling John Wiley, 1977. 2. SundareshHeragu, Facilities Design PWS publishing Company, Bostan, 1997. 3. Edward Frazelle, World-Class Warehousing and Material Handling Mc Graw Hill.

89

2010-12 Batch onwards BOS XIII

MBA615 Objectives:

MAINTENANCE MANAGEMENT

3 0 0 3

To help the students study the concept of maintenance management system. To make them understand the techniques of total productive maintenance. Units Topics Maintenance concepts Maintenance-objectives-functions-types-terro technology-Five zero conceptMaintenance costs and budgets-maintenance organization. Maintenance policiespreventive and breakdown maintenance models-simple problems. Failure data analysis Reliability concepts-MTTF-MTBF-useful life-bath tub curve-use of statistical distributionsNormal-exponentials- poission - weibull distributions-standby systems-RedundancyTechniques of redundancy-simple problems Total Productive Maintenance TPM philosophy-policy-objectives-pillars of TPM- stages and steps in TPMfailure mode effect analysis(FMEA)-Risk priority number- overall efficiency-service performance indicators. Advanced Techniques Condition monitoring techniques-wear and debris monitoring (WDM)-vibration monitoring techniques-corrosion monitoring techniques-lubrication monitoring-leakage monitoring-signature analysis-Reliability centered maintenance. Case study Application of TPM in small, medium and large scale manufacturing and service industries. No. of Hours

II

III

IV

9 45

Total Text Book: 1. R.C. Mishra & K. Pathak, Maintenance Engineering & Management, Prentice Hall of India,2005.

Reference books: 1. 2. Sushil Kumar Srivatsava, Industrial Maintenance management, S. Chand & Company,2005. AKS Jardine, Maintenance, Replacement and Reliability, Pitman Publishing, 2004.

90

2010-12 Batch onwards BOS XIII

KCT BUSINESS SCHOOL KUMARAGURU COLLEGE OF TECHNOLOGY


(Autonomous), Approved by AICTE, Affiliated to Anna University of Technology Coimbatore,

Coimbatore 641 049. Ph: +91 422 266 1360 1362, Fax: +91 422 266 9406 Web: www.kctbs.ac.in | E-mail: info@kctbs.ac.in