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  • MIS - Social Media

    Încărcat de

    Santosh JK
    236 vizualizări7 pagini
    The document discusses social media and its challenges and opportunities. It defines social media as internet-based applications that allow users to generate and share content. Some key social media applications mentioned include blogs, social networking sites, and virtual worlds. The document also provides advice for companies looking to use social media, such as choosing the right platforms, ensuring activity alignment, and integrating social media into marketing plans. Finally, it discusses new business prospects with social media, including opportunities for direct customer engagement and revenue generation through mobile social media.

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    Management Information Systems case discussion on Social Media.

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    © Attribution Non-Commercial (BY-NC)

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    The document discusses social media and its challenges and opportunities. It defines social media as internet-based applications that allow users to generate and share content. Some key social media applications mentioned include blogs, social networking sites, and virtual worlds. The document also provides advice for companies looking to use social media, such as choosing the right platforms, ensuring activity alignment, and integrating social media into marketing plans. Finally, it discusses new business prospects with social media, including opportunities for direct customer engagement and revenue generation through mobile social media.

    Drepturi de autor:

    Attribution Non-Commercial (BY-NC)
    Descărcați ca PDF, TXT sau citiți online pe Scribd
    Indicator pentru conținut neadecvat
    236 vizualizări7 pagini

    MIS - Social Media

    Încărcat de

    Santosh JK
    The document discusses social media and its challenges and opportunities. It defines social media as internet-based applications that allow users to generate and share content. Some key social media applications mentioned include blogs, social networking sites, and virtual worlds. The document also provides advice for companies looking to use social media, such as choosing the right platforms, ensuring activity alignment, and integrating social media into marketing plans. Finally, it discusses new business prospects with social media, including opportunities for direct customer engagement and revenue generation through mobile social media.

    Drepturi de autor:

    Attribution Non-Commercial (BY-NC)
    Descărcați ca PDF, TXT sau citiți online pe Scribd
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    din 7

    Users Of The World Unite!

    The Challenges And Oppor78nities Of Social Media


    Andres M. Kaplan, Michael Haenlein

    THE SPECTER OF SOCIAL MEDIA

    Online society is growing over the past 5 years. This society is not limited to teenagers but also middle aged people (Gen X) Freedom of speech and access to information. Sharing of personal information through blogs and social networking sites. Validation of information by third party sources

    WHAT IS SOCIAL MEDIA


    AND WHAT IT IS NOT

    Social media - internet based applications build on the foundations of Web 2.0 and that allow creation and exchange of User Generated Content. Key elements Social presence & Self disclosure Social presence influenced by intimacy and immediacy. Combining both dimensions Social presence Low Self disclosure High Low Blogs Wikipedia Medium Facebook YouTube High Second life WOW

    CHALLENGES AND OPPORTUNITIES

    Collaborative Projects : Joint creation by many end users. Blogs : summarizing all relevant information in one content area. Content Communities : sharing of media content between users. Social networking sites : Users can create personal info profiles, invites friends, send emails and instant messages. Virtual Game World and Virtual Social World : can appear in personalised avatars and interact with each other as they would in real life.

    ADVICE FOR COMPANIES INTENDING TO USE SOCIAL MEDIA

    Using Media Choose Social Media Carefully -Media of same domain and of required features Pick Application or make your own -Benefit from existing medias popularity v/s unique platform Ensure Activity Alignment - Resolution of ambiguity & reduction of uncertainty Media Plan Integration -Integration with traditional media Access for All -Employee accessibility eg: IBM

    ADVICE FOR COMPANIES USING INTENDING TO USE SOCIAL MEDIA

    Being Social
    Be Active -Fresh Content creates Prosumers Be Interesting -Give the audience what they want Be Humble - Respect Interaction and Feedback Be Unprofessional -Natural Content Be Honest -Respect rules of the game

    NEW BUSINESS PROSPECTS

    Social media allows firms to engage in timely and direct end consumer contact at relatively low cost and higher level of efficiency ex- dell generated $1 Million in incremental revenue through use of twitter New horizon -From web 2.0 to mobile social media i.e. mobile web 2.0 -Being $ 22.4 billion industry from $5.5 billion by 2013 -Mobile social media will be main driver capturing 50% market -Mobile will be primary internet connection tool by 2020 -More no of mobile users compared to PC users

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