www.PubCakes.

com
PubCakes@gmail.com

858-952-8523

Misty Birchall

Tuesday, May 1, 12

Creating an entertainment
experience that meets the needs
of both men and women
by combining
beer and dessert.

Tuesday, May 1, 12

Tuesday, May 1, 12

CUSTOMER SATISFACTION: 107 total customer reviews

62% - 5/5 stars
32% - 4/5 stars

DEMOGRAPHIC: Total Fan base of 1,338 people

34% women 25-34
13% men 25-34

PRESS:

Tuesday, May 1, 12

Ranked #20 in a national

publication of 99 Amazing Food
and Beer Experiences

Esquire survey of 5,399

men - findings
Of the 5 main spirit groups:

Primary reason to drink:

47% preferred BEER

39% Socializing
24% Enjoy the drink

Favorite kind of bar:

Tuesday, May 1, 12

51% a Pub

So, why beer

Chocolate Cherry.

AleSmith Speedway Stout with a splash of Lindemans Framboise

(Raspberry) Lambic
Liquid Viagra.
Coronado Orange Avenue and Red Bull
Passionfruit Mongo.
Pizza Port Mongo IPA, passionfruit nectar
and a cardamon honey drizzle
http://www.frogpubs.com/pub-film.php

Selection.
Craft beer on tap.
More mature palates.
Tuesday, May 1, 12

25% of disposable income is

spent on entertaining

1/4 is spent on dating

Tuesday, May 1, 12

To create a beer bar patisserie in which the desserts are based

on and inspired by the subtle flavors of locally brewed craft
beer.

Tuesday, May 1, 12

Niche

Increase Visibility:
Central Location
Online Presence
Local Events

Attract Untapped Customers:

Women - Dessert and Beer Cocktails
Men - Beer and Romantic Environment

Expand Customer Base:

Pursue Weddings and Corporate Events
Online Sales

Tuesday, May 1, 12

Profit and Loss

Projection (3 Years)
PubCakes
(Feb-July)
2011

2011E

2012

2013

2014

Revenue Build up
# of Tables

Implement online sales

Average time (mins)

Pursue catering

30

Table turnover (assume 6-10 pm )

Ave. Check

Day Open

30.00
350

Total Table Revenue

`

672,000

Sales
Cost/ Goods Sold (COGS)

40,000
7,200

100.00%
18.00%

96,000 $
17,280

672,000 100.00%
134,400 20.00%

739,200
147,840

100.00% $
20.00%

Gross Profit

32,800

82.00%

78,720 $

537,600

591,360

680,064

6,000
1,500

2,400
-0
5,000
600
2,500
1,000
280

15.00%
3.75%
0.00%
0.00%
6.00%
0.00%
12.50%
1.50%
6.25%
2.50%
0.70%

14,400
3,600
-0
-0
6,720
-0
12,000
1,440
6,000
4,000
672

235,872
35,616
10,080
10,000
6,720
10,080
30,000
1,440
19,488
13,440
13,440
-0

259,459
39,178
11,088
12,566
7,392
11,088
30,000
1,440
21,437
14,784
14,784
-0

298,378
45,054
12,751
12,751
12,751
12,751
30,000
1,440
24,652
17,002
17,002
-0

-0
50,000
-0
30,000
12,000
18,200

-0
-0
13,306
-0
846
18,200

455,568

135,792

163,180

7.25%

53,592

7.25%

61,631

7.25%

16,490 40.00%

54,317

40.00%

65,272

40.00%

(7,496)

82,200

101,549

Operating Expenses
Salary (Office & Overhead)
Payroll (taxes etc.)
Repairs/ Maintenance
Marketing and PR
Car, Delivery and Travel
Accounting and Legal
Rent
Telephone
Utilities
Insurance
Taxes (real estate etc.)
Capital Expenditures
Remodeling
Depreciation
Equipment
Licenses
Interest

Total Expenses

-0
108
-0
-0
-0

0.27%
0.00%
0.00%
0.00%

-0
-0
-0
-0
-0

19,388

48.47%

48,832 $

Net Profit Before Tax

13,412

29,888

41,224

Sales Tax

-0

-0

48,720

Income Tax
Net Profit After Tax

Tuesday, May 1, 12

13,412

29,888

35.1%
5.3%
1.5%
2.2%
1.0%
1.5%
6.9%
0.0%
2.9%
2.0%
2.0%

496,376 61.10%

35.1%
5.3%
1.5%
1.7%
1.0%
1.5%
6.9%
0.0%
2.9%
2.0%
2.0%

1.8%



61.10% $

850,080 100.00%
170,016 20.00%

-0
-0
13,306
-0
846
18,200
516,884

35.1%
5.3%
1.5%
1.5%
1.5%
1.5%
6.9%
0.0%
2.9%
2.0%
2.0%

1.8%

61.10%

To obtain funding in order to position the

PubCakes brand for expansion in a test
market with a single beer bar patisserie, with
the ultimate goal of achieving a strong
presence within 3-5 years and expanding up
the west coast with four additional locations.

Tuesday, May 1, 12